tag:blogger.com,1999:blog-46987146359268759282009-12-19T13:23:13.689ZSophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.comBlogger754125tag:blogger.com,1999:blog-4698714635926875928.post-42948765361074102392009-12-19T13:23:00.001Z2009-12-19T13:23:13.757Z2009-12-19T13:23:13.757Z <div class="posterous_bookmarklet_entry"> <div class="body body-text"> <p></p><center><img class="size-full wp-image-9020 alignnone" title="audi google" src="http://www.mobilebehavior.com/wp-content/uploads/audi1.jpg" height="354" alt="audi google" width="500" /></center><p></p> <p>People have been navigating cities using Google's mobile maps while on foot, why shouldn't they be able to do this while driving? Today Google announced a collaboration with Audi to bundle Google Earth with your new A8. This is a step up from Android's <a href="http://googlemobile.blogspot.com/2009/11/happy-thanksgiving-travels-google-maps.html">already disruptive Maps Navigation</a>, and a step forward towards <a href="http://www.mobilebehavior.com/2009/11/08/ng-connect-program-intros-lte-networked-car-of-the-future/">the networked car of the future</a>.</p> <p>With this connected driving experience, users will be presented with 3D satellite imagery, terrain information, and a variety of locational points augmented with useful data such as Wikipedia entries. It doesn't end at the car interior though, Audi A8 drivers will be able to search and send business directories and addresses from the office desktop computer prior to actually getting in front of the wheel. While this will help drivers more efficiently reach a destination, we can't help but wonder how it will effect exploration. <a href="http://blogs.wsj.com/digits/2009/12/16/foursquare-unlocks-a-badge-for-waze/">Foursquare badges please</a>?</p> <p>[via <a href="http://google-latlong.blogspot.com/2009/12/google-audi-take-google-services-in-car.html">lat long</a>]</p></div><div class="posterous_quote_citation">via <a href="http://www.mobilebehavior.com/2009/12/17/google-x-audi-synchronizing-vehicle-navigation-with-the-cloud/?utm_source=MobileBehavior&amp;utm_campaign=69c3e6db9a-RSS_EMAIL_CAMPAIGN&amp;utm_medium=email">mobilebehavior.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/google-x-audi-synchronizing-vehicle-navigatio">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-4294876536107410239?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-5795131264876226312009-12-17T15:03:00.001Z2009-12-17T15:03:18.321Z2009-12-17T15:03:18.321Z <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><table class="post-header" border="0"><tr><td><div class="post-title"><a href="http://www.experientia.com/blog/mag-a-concept-video-on-the-future-of-digital-magazines/" title="Permanent Link to Mag+, a concept video on the future of digital magazines" rel="bookmark">Mag+, a concept video on the future of digital magazines</a></div> <div class="post-metadata"> <a href="http://www.experientia.com/blog/mag-a-concept-video-on-the-future-of-digital-magazines/trackback/" rel="trackback">Trackback</a> </div> </td> </tr> </table> <div class="post-content"><table border="0"> <tr> <td valign="top" align="right" style=""><a href="http://www.experientia.com/blog/uploads/2009/12/magplus.png" target="_blank"><img title="Mag+" src="http://www.experientia.com/blog/uploads/2009/12/magplus.jpg" border="0" height="80" alt="Mag+" style="margin: 0px 10px 5px 0px;" width="100" /></a></td> <td valign="top" style=""><a href="http://www.bonnier.com/en/content/rd-blog">Bonnier R&amp;D</a>, the research unit of <a href="http://www.bonnier.com/">Bonnier</a>, the publisher of <a href="http://www.bonniercorp.com/brands/Popular-Science.html">Popular Science</a>, invited the designers from <a href="http://berglondon.com/">BERG London</a> on a corporate collaborative research project into the experience of reading magazines on handheld digital devices. <p></p> <blockquote><p>“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.</p> <p>The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.”</p></blockquote> <p><strong><a href="http://berglondon.com/blog/2009/12/17/magplus/">Watch video prototype</a></strong></p></td></tr></table></div></blockquote><div class="posterous_quote_citation">via <a href="http://www.experientia.com/blog/mag-a-concept-video-on-the-future-of-digital-magazines/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+PuttingPeopleFirst+%28Putting+People+First%29&amp;utm_content=Gmail">experientia.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/putting-people-first-mag-a-concept-video-on-t">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-579513126487622631?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com1tag:blogger.com,1999:blog-4698714635926875928.post-17537212069795544182009-12-14T13:50:00.001Z2009-12-14T13:50:53.727Z2009-12-14T13:50:53.727Z <div class="posterous_bookmarklet_entry"> <blockquote><div> <h3><a href="http://thenextweb.com/europe/2009/12/14/phone-2/" title="Permanent Link to Don’t Know What To Do Next? Your Phone Does." rel="bookmark"> Don’t Know What To Do Next? Your Phone Does. </a></h3> <div style="border-top: #f0f0f0 1px solid; border-bottom: #f0f0f0 1px solid; padding: 3px; margin: 9px 0 6px 0;"> <div style="float: right;"><small> <a href="http://thenextweb.com/europe/2009/12/14/phone-2/#respond" title="Comment on Don’t Know What To Do Next? Your Phone Does.">Comment</a> &nbsp;<img src="/wp-content/themes/next/images/comment_icon.png" height="16" alt="comment!" align="absmiddle" style="border-style: none;" width="16" /></small></div><small> By <a href="http://thenextweb.com/europe/author/timdifford/" title="Posts by Tim Difford">Tim Difford</a> on December 14, 2009 </small> </div> <p> </p><p><a href="http://farm1.static.flickr.com/105/310670770_5f30fb24d0_m.jpg"><img title="Dont Know What To Do Next? Your Phone Does." src="http://farm1.static.flickr.com/105/310670770_5f30fb24d0_m.jpg" height="180" alt="310670770 5f30fb24d0 m Dont Know What To Do Next? Your Phone Does." width="240" /></a></p><p>[The Netherlands] Hollywood crime blockbusters have long told us that a cell-phone with a battery in, even if it is switched off, can be used to track your whereabouts.</p> <p>Now, using motion-sensing gadgetry already built into many handsets, plus some smart thinking from the <a href="http://home.tudelft.nl/index.php?id=92&amp;L=1" target="_blank"><strong>Technical University of Delft</strong> </a>in the Netherlands, your phone might even be able to predict what you’re going to do next.</p> <p>Could a<strong> ‘<a href="http://www.imdb.com/title/tt0181689/" target="_blank">Minority Report</a>‘</strong> scenario, where citizens are policed based on crimes they are only predicted to commit really be driven along by an app on your iPhone?<span></span></p> <p>Maybe not, but <strong><a href="http://www.lab.telin.nl/~arjan/" target="_blank">Arjen Peddemors</a> </strong>from Delft thinks that by recording the repeated physical moves you make using the accelerometer in your phone – normally used for sensing when to flip the display from portrait to landscape – and combining that with GPS data and 3G cell coverage could create a powerful new system.</p> <p>The benefits of this location/movement aware system could be handsets that know in advance how to manage the <strong>YouTube </strong>video you are watching so as to take account of the dip on 3g signal you are likely to pass through in a few minutes time. Similarly, your handset might automatically defer large downloads to a time and place when it can be certain that there will be sufficient, sustained bandwidth.</p> <p><a href="http://www.newscientist.com/article/mg20427385.900-motionsensing-phones-that-predict-your-every-move.html" target="_blank"><strong>New Scientist </strong></a>notes that the law enforcement community will doubtless take an interest in the development of such systems, meaning privacy campaigners will have to strive to keep the benefits in the hands of the users for as long as possible.</p> <p><em>photo: <span><span style="">&nbsp;</span><a href="http://www.flickr.com/photos/ywds/310670770/">Milica Sekulic </a></span>(cc)</em></p> <div style="display: none;"></div><span></span><span></span> <div style="border-bottom: #f0f0f0 0px solid; border-top: #f0f0f0 0px solid; margin-top: 16px; padding: 3px; margin: 9px 0 0px 0;"> <small>Tags: <a href="http://thenextweb.com/europe/tag/motion-sensing/" rel="tag">motion-sensing</a>, <a href="http://thenextweb.com/europe/tag/phone/" rel="tag">phone</a>, <a href="http://thenextweb.com/europe/tag/prediction/" rel="tag">prediction</a>&nbsp;</small> <span style="float: right;"><small></small></span> </div> <br /> <div> <div> <div style="float: left; margin-right: 8px; height: 36px;"><img src="http://www.gravatar.com/avatar/ff077cbee5ce8267db4cee92c20a2bd7?s=35&amp;d=http%3A%2F%2Fwww.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D35&amp;r=G" height="35" alt="" width="35" /></div> <span style="font-size: 14px; margin-bottom: 6px; font-weight: bold; line-height: 20px;"> <a href="http://thenextweb.com/europe/author/timdifford/" title="Posts by Tim Difford">Tim Difford</a> </span> <br /> <em> A leading innovator in the IT Outsourcing industry, Tim is often on the move but can be regularly found in Manchester and London, UK. His focus is on social and mobile technologies but given half a chance he'll try to sneak music or football into his blog-posts. Tim can be found at <a href="http://www.onegreenerday.com">One Greener Day</a> and you can also follow <span><span style="">&nbsp;</span><a href="http://twitter.com/timdifford">@timdifford</a></span> on Twitter. </em> <br /> </div> </div> </div></blockquote><div class="posterous_quote_citation">via <a href="http://thenextweb.com/europe/2009/12/14/phone-2/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web%29&amp;utm_content=Gmail">thenextweb.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/dont-know-what-to-do-next-your-phone-does">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-1753721206979554418?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-12601985017514564602009-12-10T22:32:00.001Z2009-12-10T22:32:50.196Z2009-12-10T22:32:50.196Z <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><p /> <p> </p><div class="large_left"> <div class="story-image"><img class="large" src="http://adage.com/images/bin/image/large/suzuki121009big.jpg?1260457431" height="250" alt="" width="400" /></div> <p /> </div> --> <strong>For a more in-depth look at this Idea of the Week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's <a href="http://www.creamglobal.com/inspiration/19267/19458/AdAge-Idea-of-the-Week" class="body" target="_blank">inspiration site</a>. </strong><p></p> <p> With fuel prices at an all-time high and an emerging financial crisis, Suzuki wanted to get people to understand how much money they could save on fuel if they replaced their old car with a more fuel-efficient Suzuki. To demonstrate how cheap it is to drive one of its cars, Suzuki transformed a regular fuel station into a branded Suzuki gas station, where fuel was sold at a 30% discount, which is how much longer these Suzuki models drive per liter compared with the average car in Denmark. Suzuki's market share increased by 27% between August and the end of September 2008. </p><p> ~ ~ ~ <br /> <em>The team behind CMDglobal.com has launched Cream, The Innovation Exchange. Cream indexes and analyzes the world's media, marketing and business innovations. Combining a library of more than 2,500 case studies with insight and analytical tools, Cream provides inspiration and helps you discover what's next in the world of communications.</em></p></blockquote> <div class="posterous_quote_citation">via <a href="http://adage.com/mediaworks/article?article_id=140983">adage.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/suzuki-shows-how-fuel-efficient-its-cars-are">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-1260198501751456460?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-50047558889832147202009-12-10T21:21:00.001Z2009-12-10T21:21:51.131Z2009-12-10T21:21:51.131Z <div class="posterous_bookmarklet_entry"> <blockquote><div> <div style=""><img src="http://www.boardsmag.com/articles/online/20091210/bsniklaslindstrom.body_lead.wide.jpg" height="275" width="500" /><div>B-Reel executive producer Niklas Lindstrom</div></div><div><p> <b>Tags:</b><br /> <a href="#">Boards Summit</a>, <a href="#">Niklas Lindstrom</a>, <a href="#">B-Reel</a></p> </div><p>There's a new quest for the holy grail in today's digital landscape: creating the perfect interactive narrative. So says B-Reel EP <a href="#">Niklas Lindstrom</a>, who provided insight into the creative and production challenges associated with creating branded narrative explorations in the Boards Summit '09 panel, "Evolving Story and Brand Narrative in the Digital Age."</p> <p>"It's a trial-and-error process since there haven't been many good examples yet," says Lindstrom in an after-panel discussion with Boards' <a href="#">Christine Clarke</a>. "We can learn a lot from the gaming industry, but it's really special when it comes to doing it live action - especially doing it live action and mixing it with animation and the interactive component."</p> <p>"In gaming it's normally a 3D engine...and you have completely different possibilities because everything can be programmatic," continues Lindstrom. "That's hard when you're dealing with live-action - dealing with too much dynamic options. You need to find a balance. When it's used the right way... the user can be so much more engaged in the content."</p> <p>Lindstrom also discussed what would later become <a href="http://www.boardsmag.com/articles/online/20091119/breelstndrd.html">Stndrd_</a>, B-Reel's open-source initiative to create industry-wide digital production standards and practices. At the Summit, B-Reel project managers Nicole Muniz and Linda Essen-Möller conducted a Master Class titled, "Understanding the Digital Bid Process." Here, Lindstrom discusses the key differences between traditional and digital contracts.</p> <p><span style="color: #000000;"><a href="http://www.b-reel.com">www.b-reel.com</a></span></p> <p>&nbsp;</p> </div></blockquote><div class="posterous_quote_citation">via <a href="http://www.boardsmag.com/articles/online/20091210/bsniklaslindstrom.html?__b=yes&amp;">boardsmag.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/boards-boards-summit-interview-niklas-lindstr">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-5004755888983214720?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-21630180723215124562009-12-10T10:55:00.001Z2009-12-10T10:55:40.860Z2009-12-10T10:55:40.860Z <div class="posterous_bookmarklet_entry"> <img src="http://posterous.com/getfile/files.posterous.com/sofebell/fsCxcykpmemJxuslifznroqBcatusCkpyhzdipmFfksDcfqdiHzsrAoaywku/media_httpwwwinfluencianetdataclassesactualiteactu560vignettejpg_jkdEaakkuGgAicj.jpg.scaled500.jpg" width="470" height="319"/> <div class="posterous_quote_citation">via <a href="http://www.influencia.net/data/classes/actualite/actu_560_vignette.jpg">influencia.net</a></div> <p>Nice street marketing campaign for Cabaret Voltaire by Leo Burnett Zurich <br />(alles-ist-kunst.ch)</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/in-zurich-everything-is-art">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-2163018072321512456?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-51489249693695519662009-12-09T17:22:00.001Z2009-12-09T17:22:25.893Z2009-12-09T17:22:25.893Z <p><a href="http://www.addthis.com/bookmark.php" class="article-share-this"></a> </p> <div class="article-content"> <p><img title="rroomm_ninkipen_1" class="alignnone size-full wp-image-53864" src="http://www.psfk.com/wp-content/uploads/2009/12/rroomm_ninkipen_1.jpg" height="361" alt="rroomm_ninkipen_1" width="450" /></p> <p>For an interior renovation of a clothing shop called Rroomm in Osaka, Japan <a href="http://www.ninkipen.jp/" title="Ninkipen" target="_blank">Ninkipen!</a> Architects needed to figure out what to do with a collection of existing doors. Rather than cover over them, the firm heard opportunity knocking and was inspired to base the entire concept of the shop on doors.</p> <p><img title="rroomm_ninkipen_2" class="alignnone size-full wp-image-53866" src="http://www.psfk.com/wp-content/uploads/2009/12/rroomm_ninkipen_2.jpg" height="413" alt="rroomm_ninkipen_2" width="450" /></p> <p>In total there are 11 doors in the space, all of them fake except for one. Guests can open only one door among eleven doors. The doors have been expressed in three ways, &lsquo;Door&rsquo; not connected anywhere, &lsquo;Mirror&rsquo; shows the door came off, &lsquo;Concrete&rsquo; shows the door buried. The idea is to make imagine that the world they are in &lsquo;exists in doors&rsquo;</p> <p>While the concept might seem somewhat strange at first glance, retail rarely challenges consumers to explore space. Rroomm is distinctive in that guests know where they are but the space creates mystery around where they should go.</p> <p><img title="rroomm_ninkipen_3" class="alignnone size-full wp-image-53867" src="http://www.psfk.com/wp-content/uploads/2009/12/rroomm_ninkipen_3.jpg" height="316" alt="rroomm_ninkipen_3" width="450" /></p> <p>[via <a href="http://www.dezeen.com/2009/12/08/rroomm-by-ninkipen/" title="Dezeen" target="_blank">dezeen</a>, <a href="http://www.psfk.com/2009/12/japanese-boutique-has-many-doors-only-one-works.html">PSFK</a>]</p> </div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/japanese-boutique-has-many-doors-only-one-wor">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-5148924969369551966?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-77719089296234352932009-12-09T17:17:00.001Z2009-12-09T17:17:29.092Z2009-12-09T17:17:29.092Z <p>via <a href="http://www.psfk.com">PSFK</a></p> <div class="article-content"> <p><img title="turner prize 2009.jpg" src="http://www.psfk.com/wp-content/uploads/2009/12/turner-prize-2009.jpg" height="352" alt="turner prize 2009.jpg" /></p> <p>Richard Wright has won the 2009 Turner Prize. His gold leaf &lsquo;no title&rsquo; piece used techniques employed by Renaissance fresco-makers and it was pretty unusual that something that is so aesthetically pleasing won an award which is normally given to the abstract. What we particularly like about the piece is that on January 3 next year it will be destroyed. Even though it was incredibly intensive to create the piece it is just of the moment: the gallery will paint over Wright&rsquo;s work to make room for a new exhibition at the start of the New Year.</p> <p>The Guardian has an interesting background video <a href="http://www.guardian.co.uk/artanddesign/2009/dec/07/turner-prize-winner-richard-wright" target="_blank">here</a>.</p> <p><a href="http://www.tate.org.uk/britain/turnerprize/turnerprize2009/default.shtm" target="_blank">Turner Prize 09</a></p> </div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/temporary-art-piece-wins-turner-prize">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-7771908929623435293?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-20590993230554418332009-12-02T16:42:00.001Z2009-12-02T16:42:33.960Z2009-12-02T16:42:33.960Z <p><a><img src="http://posterous.com/posts/new/Site%20Pages/News%20Article/Article%20Images/c0e9eee3-87ca-46f6-a579-c990c724c10f.jpg" alt="" style="border-width: 0px;" /></a></p> <p>&nbsp;</p> <p>Art has been placed in the hands of the public to mark a brave new world of interactive exhibition at the <strong>V&amp;A</strong>&rsquo;s &lsquo;<strong>Decode: digital art sensations&rsquo;</strong> show.<p />An integrated marketing campaign by digital agency <strong>Saint@RKCR/Y&amp;R, London</strong> is supporting the exhibition, &nbsp;which opens December 8, &nbsp;and will make an artists out of the consumer through an interactive microsite.<p />The Recode campaign selected exhibitor <strong>Karsten Schmidt</strong> to create a digital artwork then created an open source platform at the site allowing visitors to rework the piece and upload the results.<p />Playing off the exhibition&rsquo;s themes of art through digital &lsquo;code&rsquo;, &lsquo;interactivity&rsquo; (visitors will be invited to shape displays) and &lsquo;network&rsquo; (social connection and communication) the marketing will feature top &lsquo;recoded&rsquo; works on display via <strong>London Underground</strong> CBS digital panels and online.<p />Campaign partners, media buyers <strong>Agenda21, London</strong>, are looking after social media and digital planning and have recruited 200 influencers to provide initial recoded projects and build conversations around the show.<p /><strong>Zaid Al-Zaidy</strong>, managing partner of Saint said: &lsquo;There aren&rsquo;t many agencies out there who are actually putting into action the new principles of marketing that planning departments all over London are preaching. This exhibition is at the cutting edge of digital creativity.&rsquo;</p> <p>Decode, featuring work by Schmidt, <strong>Daniel Brown</strong> and <strong>Golan Levin</strong> among others, will run at the V&amp;A until April 11 2010. Contagious will report from the show&rsquo;s opening next week. <p /><a href="http://www.vam.ac.uk/decode" class="NewsLink" target="_blank">www.vam.ac.uk/decode</a></p> <p><p />&nbsp;</p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/decode-digital-art-sensations">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-2059099323055441833?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com1tag:blogger.com,1999:blog-4698714635926875928.post-16452897446478578192009-12-01T14:30:00.001Z2009-12-01T14:30:10.410Z2009-12-01T14:30:10.410Z <p><a href="http://www.twitter-360.com/">Twitter 360</a> is an iPhone app that lets you visually see the flow of tweets from locations nearby, layered on top of your natural &ldquo;real&rdquo; environment.</p> <p>Thanks to to the iPhone&rsquo;s video camera and Twitter&rsquo;s new Geotagging feature, you&rsquo;ll see live Tweets pop up based on your current location. You&rsquo;ll be able to see where the tweets are coming from as well as how far the person tweeting is. As with most of the augmented reality iPhone apps, you&rsquo;ll need the built in compass which only comes with the iPhone 3GS.</p> <p>This isn&rsquo;t the <a href="http://thenextweb.com/2009/07/13/twittaround-augmented-reality-twitter-app/">first stab</a> at the Augmented Reality Twitter app but, as far as we are aware, this <em>is</em> the first app to use the feature with Twitter&rsquo;s new geo-tagging feature. That said, while this may be the first, don&rsquo;t expect it to be the last. We&rsquo;re certain a flurry of these will appear over the coming weeks.</p> <p>What else does it bring to the table?</p> <p style="padding-left: 30px;"><strong>&ldquo;Latest Tweets&rdquo; mode.</strong> See the latest tweets of your friends (iPhone horizontal position), and the location from where they were posted (iPhone vertical position) using the Augmented Reality functionality. When a tweet is selected, a blue arrow (compass) is displayed to show the direction and the distance to the location from where the tweet was posted. The distance is updated in real time as you walk in the streets.</p> <p style="padding-left: 30px;"><strong><img title="221" class="alignright" src="http://thenextweb.com/applicious/files/2009/12/221.jpg" height="182" alt="221 Introducing twitters first augmented reality iPhone app with geo tagging built in." width="272" /><a href="http://www.twitter-360.com/"></a>&ldquo;Locate my Friends&rdquo; mode.</strong> List of all your best friends. Twitter 360 lets you track geographic movements of your friends, you can now see where are located your nearby friends via Augmented Reality. If you want to hang out with a particular friend, use this tool to go meet him / her. Unlike the &ldquo;Latest Tweets&rdquo; mode (which is more focused on the tweets), the location of each of your friends is calculated with the &ldquo;location&rdquo; field data on the Twitter account. When a friend is selected, a blue arrow is displayed to show the direction and the distance to the location of that friend. The selected friend is highlighted in blue. The distance is updated in real time as you walk in the streets.</p> <p style="padding-left: 30px;">When you launch Twitter 360, a small bird will localize your exact position and <strong>update the &ldquo;location&rdquo; field data</strong> on your Twitter account with the coordinates, only if you want.</p> <p><img title="1110" class="alignright size-full wp-image-271" src="http://thenextweb.com/applicious/files/2009/12/1110.jpg" height="179" alt="1110 Introducing twitters first augmented reality iPhone app with geo tagging built in." width="269" /></p> <p style="padding-left: 30px;"><strong>Google Maps.</strong> It is possible to locate your nearest Twitter friends from your position on Google Map within the application.</p> <p style="padding-left: 30px;">Switch off the geolocalization option in the setting to be in &ldquo;invisible&rdquo; mode. Your friends won&rsquo;t be able to see where you are anymore. Your tweets won&rsquo;t be geotagged.</p> <p>The app is <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=330158239&amp;mt=8">available now</a> in the app store and costs &pound;1.79.</p> <p>by <a href="http://thenextweb.com/applicious/author/zee/">Zee</a> via <a href="http://thenextweb.com/applicious/2009/12/01/introducing-augmented-reality-twitter-iphone-app-geotagging-built/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web%29&amp;utm_content=Gmail">The Next Web</a></p> <p>&nbsp;</p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/introducing-twitters-first-augmented-reality">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-1645289744647857819?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-40642831783602300162009-11-26T18:51:00.001Z2009-11-26T18:51:38.838Z2009-11-26T18:51:38.838Z <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><div class="post_title_text"><h2><a href="http://wearesocial.net/blog/2009/11/businesses-failing-embrace-social-media/" rel="bookmark">Many businesses still failing to embrace social media</a></h2> <div class="attribution"> <p>Yesterday <a href="http://econsultancy.com/reports/social-media-and-online-pr-report">Econsultancy published their&nbsp;<strong>Social Media and Online PR Report</strong></a>, produced in association with bigmouthmedia. It’s certainly worth a read.</p> <p>The first thing to point out is that the scope of the research is nothing if not impressive. They received over 1,100 respondents representing 458 client-side organizations and 522 agency / suppliers. One might assume then that it paints a fairly accurate picture of the industry, and of the UK market in particular as Brits made up the majority of respondents.</p> <p>I’ve been through both the report and presentation and assembled a few thoughts on some of the findings. As we near the end of 2009, it seems that the industry has a way to go:</p> <ul> <li>Just under half of companies (46%) are not yet using reputation or buzz monitoring tools to understand what is being said about their&nbsp;brand. Not even free tools? I find this slightly worrying, as there is virtually no barrier to entry and no shortage of free tools online.&nbsp; For instance, here’s a list I’ve helped compile <a href="http://measurementcamp.wikidot.com/tools-for-measurement">on the Measurement Camp website</a>.</li> <li>There’s a large gap between personal and organisational attitudes towards social media. Whereas 61% of respondents personally see a tremendous opportunity for social media, less than a third (31%) say that their organisations as a whole have this same positive outlook. In fact 44% say their organisations are not fully convinced of the value (but are open minded), and another 19% consider social media a major risk.</li> <li>The three most common reasons for not investing in social media up to now have been lack of knowledge and understanding (59%), company culture (41%) and lack of senior buy-in (41%). &nbsp;It would seem that change needs to start from the top, and agencies of all different stripes have a role to play in educating their clients.</li> </ul> <p>So there are some definite challenges ahead, as social media/digital engagement still appears to be a long way off being something that businesses take seriously. However, it’s not all doom and gloom:</p> <ul> <li>The majority of companies (86%) expect investment in social media to increase in 2010.</li> </ul> <p>Surely that’s good news?</p> <p><a href="http://econsultancy.com/reports/social-media-and-online-pr-report">Get the report here.</a></p></div></div></blockquote><div class="posterous_quote_citation">via <a href="http://wearesocial.net/blog/2009/11/businesses-failing-embrace-social-media/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+wearesocial+%28We+Are+Social%29&amp;utm_content=Gmail">wearesocial.net</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/many-businesses-still-failing-to-embrace-soci">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-4064283178360230016?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-36201400604855399392009-11-24T20:49:00.001Z2009-11-24T20:49:50.444Z2009-11-24T20:49:50.444Z <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><h1 title="Paris boutique Colette comes to London">Colette Goes East</h1> <div class="articleMeta"> <p class="author">Lauren Milligan</p> <p class="date">24 November 2009</p> <p class="commentCount"><a href="#Comments" title="Scroll to the comments">0 Comments</a></p> </div> <div><p>EAST London is set to get an injection of Parisian style this week as The Cube Store unveils&nbsp;<a href="/search/default.aspx?Keywords=colette" target="_blank">Colette's</a> first ever UK pop-up shop at The Old Truman Brewery's Boilerhouse. As well as a range of covetable Colette-style trinkets, the space will also host a series of events - from screening Japanese films to live art installations - but doing your Christmas shopping there might not be as simple as it sounds.</p> <p>To gain entry you must apply online (not as simple as it sounds either), or look out for Nissan Cube cars (the reason for the pop-up), at venues and events around the city and then ask the driver for a membership card to admit you.</p> <p>If you make it inside, designers like <a href="/search/default.aspx?Keywords=katranzou" target="_blank">Mary Katrantzou</a>, Irina Shaposhnikova, Yazbukey and E2 will be selling their wares, whilst architect Olivier Vadrot, conceptual designer Jerszy Seymour and graffiti artists Random International, amongst others, will be treating you to a visual feast.</p> <p>Visit <a href="http://www.cubelist.co.uk">www.cubelist.co.uk</a> for more information.</p></div></blockquote> <div class="posterous_quote_citation">via <a href="http://www.vogue.co.uk/news/daily/091124-paris-boutique-colette-comes-to-lon.aspx">vogue.co.uk</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/colette-does-east-london">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-3620140060485539939?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-88875219139570818782009-11-21T12:56:00.001Z2009-11-21T12:56:09.595Z2009-11-21T12:56:09.595Z <div class="posterous_bookmarklet_entry"> <a href='http://posterous.com/getfile/files.posterous.com/sofebell/zxGoGDvopBxplfEtkviizeyIJzpcBxFyJGxkatmceyEzgbApxCqEFEFmEwHH/media_httpfc09deviantartcomfs48i200923111Rainbow1bybittykatejpg_awcGwyftDlrxbGl.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/sofebell/zxGoGDvopBxplfEtkviizeyIJzpcBxFyJGxkatmceyEzgbApxCqEFEFmEwHH/media_httpfc09deviantartcomfs48i200923111Rainbow1bybittykatejpg_awcGwyftDlrxbGl.jpg.scaled500.jpg" width="500" height="750"/></a> <div class="posterous_quote_citation">via <a href="http://fc09.deviantart.com/fs48/i/2009/231/1/1/Rainbow_1_by_bittykate.jpg">fc09.deviantart.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/rainbow-cake-2">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-8887521913957081878?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com1tag:blogger.com,1999:blog-4698714635926875928.post-88778118584352226562009-11-21T12:50:00.001Z2009-11-21T12:50:38.570Z2009-11-21T12:50:38.570Z <div class="posterous_bookmarklet_entry"> <img src="http://posterous.com/getfile/files.posterous.com/sofebell/uFwzGnjepajfGzFCIbnEhzwAkBApEvmckioHerhGlFJJdpFtoomeveltHAHz/media_httpwwwcherryflavacomwpcontentuploads200911barcodesjapan2jpg_fudnflFbIpmkavj.jpg.scaled500.jpg" width="500" height="478"/> <div class="posterous_quote_citation">via <a href="http://www.cherryflava.com/wp-content/uploads/2009/11/barcodesjapan2.jpg">cherryflava.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/more-japanese-barcodes">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-8877811858435222656?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-24263755640295580952009-11-21T12:47:00.001Z2009-11-21T12:47:03.435Z2009-11-21T12:47:03.435Z <div class="posterous_bookmarklet_entry"> <a href='http://posterous.com/getfile/files.posterous.com/sofebell/JrcknuBkGfbEbxgectDkhviekyzjGGBkcgABqfyGzvkInAtDIjlirdmdqqcA/media_httpwwwpatrickmobergcomlessonsfromadoglessonsfromadog4jpg_CJrcxhzoapuycpn.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/sofebell/JrcknuBkGfbEbxgectDkhviekyzjGGBkcgABqfyGzvkInAtDIjlirdmdqqcA/media_httpwwwpatrickmobergcomlessonsfromadoglessonsfromadog4jpg_CJrcxhzoapuycpn.jpg.scaled500.jpg" width="500" height="346"/></a> <div class="posterous_quote_citation">via <a href="http://www.patrickmoberg.com/lessons-from-a-dog/lessons-from-a-dog-4.jpg">patrickmoberg.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/lessons-from-a-dog">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-2426375564029558095?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-35680154287962028692009-11-20T16:33:00.001Z2009-11-20T16:33:27.303Z2009-11-20T16:33:27.303Z <div class="posterous_bookmarklet_entry"> <a href="http://www.dezeen.com/2009/11/20/tafelstukken-by-daphna-isaacs-and-laurens-manders/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29"><img src="http://posterous.com/getfile/files.posterous.com/sofebell/sCnejavxqgxDyqyJgGDdGpvtiyGlzejfpnIEqHAjJtflIJBEEviryGFvuaav/media_httpstaticdezeencomuploads200911dznCenterpiecesbyDaphnaIsaacsandLaurensManders9jpg_ikeDwDlvugoebbH.jpg.scaled500.jpg" width="450" height="450"/> </a><div class="posterous_quote_citation">via <a href="http://www.dezeen.com/2009/11/20/tafelstukken-by-daphna-isaacs-and-laurens-manders/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29">dezeen.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/tafelstukken-by-daphna-isaacs-and-laurens-man">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-3568015428796202869?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-59880669155756079232009-11-20T15:20:00.001Z2009-11-20T15:20:54.913Z2009-11-20T15:20:54.913Z <div class="posterous_bookmarklet_entry"> <img src="http://posterous.com/getfile/files.posterous.com/sofebell/sofExjsAaACHeuoophIxhgveGwDuysqjcJgHfuzkxCwvzJJsjnFssuJDehHm/media_httpwwwmintcomblogwpcontentuploads200911MusicRetailR7Mintpng_wlkknphlffCkGlt.png.scaled500.png" width="500" height="1680"/> <div class="posterous_quote_citation">via <a href="http://www.mint.com/blog/wp-content/uploads/2009/11/MusicRetail_R7_Mint.png">mint.com</a></div> <p>Good summary by Mint.com (yes, a financial institution) of some of the key shifts in music retail (US-only data).</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/music-retail-by-mint">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-5988066915575607923?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-38383361634182979762009-11-19T20:41:00.001Z2009-11-19T20:41:23.617Z2009-11-19T20:41:23.617Z <p><img src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTg2NjI1NjkxNjgmcHQ9MTI1ODY2Mjg3MjkxNCZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89YzAyNTEwYTJiMWM3NDdlN2I3NTM4MjU2NzJkZGViYmMmb2Y9MA==.gif" border="0" height="0" alt="" width="0" style="height: 0px;" /></p> <div style="text-align: left;"><a href="http://www.slideshare.net/mikearauz/social-network-in-your-pocket" title="Social Network In Your Pocket" style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;">Social Network In Your Pocket</a> <object height="355" width="425"> <param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mikearauzmobilesocialnetworks-091104055807-phpapp02&amp;stripped_title=social-network-in-your-pocket" /> <param name="allowFullScreen" value="true" /> <param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mikearauzmobilesocialnetworks-091104055807-phpapp02&amp;stripped_title=social-network-in-your-pocket" height="355" width="425"></embed> </param></param></param></object> <div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">documents</a> from <a href="http://www.slideshare.net/mikearauz" style="text-decoration: underline;">Mike Arauz</a>.</div> </div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/the-social-network-in-your-pocket">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-3838336163418297976?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-64673126376644400272009-11-19T16:08:00.001Z2009-11-19T16:08:46.196Z2009-11-19T16:08:46.196Z <div class="posterous_bookmarklet_entry"> <a href="http://www.adverblog.com/archives/004121.htm?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Adverblog+%28Adverblog%29"><img src="http://posterous.com/getfile/files.posterous.com/sofebell/FhjvcdgbBrErslFDnhsJnmdFHIqfbcJgHleCpDFDHibohFFgGIlzmjapoBou/media_httpwwwadverblogcomarchivesimgstainpng_cIpEeaFzuquHBaA.png.scaled500.png" width="226" height="393"/> </a> <div class="posterous_quote_citation">via <a href="http://www.adverblog.com/archives/004121.htm?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Adverblog+%28Adverblog%29">adverblog.com</a></div> <p>Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting "The Tide Stain Brain". But I was wrong, the insight the used and the service they want to provide is pretty good: a guide to stain removal, an application that helps consumers finding and sharing solutions for stains. </p><p>If you don't have an iPhone you can still check out the online version of the app, not as since, but probably as useful.</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/adverblog-housekeeping-goes-social-and-mobile">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-6467312637664440027?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-12782055661746315512009-11-19T14:18:00.001Z2009-11-19T14:18:06.512Z2009-11-19T14:18:06.512Z <div class="posterous_bookmarklet_entry"> <a href="http://www.adverblog.com/archives/004125.htm"><img src="http://posterous.com/getfile/files.posterous.com/sofebell/ntBvtnFpwIyoHpqmsflAEJlahCwflqonEfoyvEjerEbBjpvDxAfdGCetFoml/media_httpwwwadverblogcomarchivesimgaditeamgeist03jpg_mtvgeCmBwxuuhgd.jpg.scaled500.jpg" width="480" height="270"/> </a><div class="posterous_quote_citation">via <a href="http://www.adverblog.com/archives/004125.htm">adverblog.com</a></div> <p>An impressive digital production to tell the story of the German National team shirt and of course, drive replicas' sales on the way to WC10. </p><p>Storytelling is quite epic and really delivers an immersive experience for Germany supporters. </p><p>The advergame part is also quite original but, in my opinion, less engaging (you are forced to win the three games to reach the end of the story.) </p><p>Last but not least, digital commerce integration: online purchase of the jersey is just one click away.</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/adverblog-adidas-storytelling-for-a-jersey">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-1278205566174631551?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-29697080132830542792009-11-18T11:47:00.001Z2009-11-18T11:47:55.221Z2009-11-18T11:47:55.221Z <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><p style="margin-bottom: 0in;">Bangladesh's Nobel Prize winner, <a href="http://en.wikipedia.org/wiki/Muhammad_Yunus">Muhammad Yunus</a>, the pioneer of micro-loans that help the poor start their own businesses, recently inspired <a href="http://www.adidas.com/">Adidas</a> to lower its training shoe prices to a staggering bargain for those in developing countries who can't afford regular prices: <a href="http://www.telegraph.co.uk/fashion/fashionnews/6582807/Adidas-to-make-1-trainers.html">around €1</a>.</p> <p>This venture follows last month's news that the footwear giant would <a href="http://bangladesheconomy.wordpress.com/2009/10/29/adidas-to-invest-100m-in-country/">invest</a> $100M to set up a manufacturing plant in the country. Adidas, which has been charged with labor exploitation in developing countries, sees this commitment as an opportunity to improve its image. Yunus stressed that his country needed "social businesses" to help create jobs, and Adidas has agreed to produce shoes in Bangladesh on a non-profit basis.</p> <p>Adidas spokesman Jan Runau confirmed the agreement to begin production of the shoes in Bangladesh next year, but said the project was at an early stage. It has not been decided whether or not the shoes would carry the Adidas brand or its trademark three-stripes design.</p> <p style="margin-bottom: 0in;">The investment can have a big impact: garment workers in Bangladesh have an annual income of less than $1,396 per capita – making them the poorest paid in the world.</p> <p style="margin-bottom: 0in;">Though additional design and branding decisions have not been finalized, Adidas hopes that this move will improve its reputation for social responsibility. With million-dollar contracts and sponsorships on the company's bills each year, this philanthropic venture should aid everyone, including Adidas.</p></blockquote> <div class="posterous_quote_citation">via <a href="http://www.brandchannel.com/home/post/2009/11/17/Adidas-Aids-Bangladesh-With-Almost-Free-Footwear.aspx">brandchannel.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/brandchannel-adidas-aids-bangladesh-with-almo">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-2969708013283054279?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com1tag:blogger.com,1999:blog-4698714635926875928.post-74091419042672457902009-11-17T15:18:00.001Z2009-11-17T15:18:33.558Z2009-11-17T15:18:33.558Z <div class="posterous_bookmarklet_entry"> <a href="http://www.frederiksamuel.com/blog/2009/11/ddb-save-paper.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Advertising%2FdesignGoodness+%28Advertising%2FDesign+Goodness%29&amp;utm_content=Google+Reader"><img src=" http://www.frederiksamuel.com/blog/images/ddb_save_papert.jpg"/> </a><div class="posterous_quote_citation">via <a href="http://www.frederiksamuel.com/blog/2009/11/ddb-save-paper.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Advertising%2FdesignGoodness+%28Advertising%2FDesign+Goodness%29&amp;utm_content=Google+Reader">frederiksamuel.com</a></div> <p>Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing. </p><p>Agency: DDB Berlin, Germany. </p><p>Via: DirectDaily</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/-ddb-save-paper-advertisingdesign-goodness-ad">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-7409141904267245790?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com1tag:blogger.com,1999:blog-4698714635926875928.post-34454089441815105512009-11-16T16:19:00.001Z2009-11-16T16:19:08.062Z2009-11-16T16:19:08.062Z <div class="posterous_bookmarklet_entry"> <img src="http://posterous.com/getfile/files.posterous.com/sofebell/coxCAEiosjftgeHdtDGdrygEomIepqdikwJnirDdqgFGoaaxbtuvHgasDeDD/media_httpassetrue89comfilesimagecacheassetwizardwidthfilesArnaudAubronCartesgangdepoquesjpg_qHIkxCtuvcIdCcv.jpg.scaled500.jpg" width="470" height="308"/> <div class="posterous_quote_citation">via <a href="http://asset.rue89.com/files/imagecache/asset_wizard_width/files/ArnaudAubron/Cartes_gang_d_epoques.jpg">asset.rue89.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/cartes-des-gangs-a-paris-dans-les-annees-80">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-3445408944181510551?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-69380327528134489162009-11-16T15:56:00.003Z2009-11-16T15:56:18.414Z2009-11-16T15:56:18.414Z <div class="posterous_bookmarklet_entry"> <img src="http://posterous.com/getfile/files.posterous.com/sofebell/AulbxEAiAhoJFpJflAtIaloagHEaDnbcduqahgDobJFqzyfoubAdsrkJxgGj/media_httpde51gncomwpcontentuploads200911img1156jpg_sbdqlsAHbdlxbyw.jpg.scaled500.jpg" width="500" height="220"/> <div class="posterous_quote_citation">via <a href="http://de51gn.com/wp-content/uploads/2009/11/img_1156.jpg">de51gn.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/ola-breuning-0">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-6938032752813448916?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0tag:blogger.com,1999:blog-4698714635926875928.post-57648598660084185352009-11-16T15:56:00.001Z2009-11-16T15:56:07.437Z2009-11-16T15:56:07.437Z <div class="posterous_bookmarklet_entry"> <img src="http://posterous.com/getfile/files.posterous.com/sofebell/elICoJnAkieCcoDAGnBgDtBlmdzyCHExvgHpkhdJkfDdgxEtsDuxGsIdkajG/media_httpde51gncomwpcontentuploads200911img1156jpg_wyflqjDzwtHzkDH.jpg.scaled500.jpg" width="500" height="220"/> <div class="posterous_quote_citation">via <a href="http://de51gn.com/wp-content/uploads/2009/11/img_1156.jpg">de51gn.com</a></div> <p></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://sofebell.posterous.com/ola-breuning">sophie's posterous</a> </p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4698714635926875928-5764859866008418535?l=blabber-etcetera.blogspot.com' alt='' /></div>Sophiehttp://www.blogger.com/profile/16655313309898458630sofebell@hotmail.com0