Business and finance (i.e., accounting) sit at the outer edge of the chart.

David Leary and I talked about it on episode 479 of The Accounting Podcast, and it sparked an interesting conversation because the same week we dug into that chart, two of the biggest firms in the world made opposite bets on what it means.

The Big Four are Split on the Future of Your Job

PwC’s U.S. CEO told The Guardian that partners and staff who haven’t fully adopted AI risk will be pushed out of the firm. They cut 5,600 employees last year and shifted hiring towards data specialists and engineers.

They’re building AI-powered tools and charging clients a subscription fee to access them, no PwC professional required. That’s what they’re calling the future.

EY, meanwhile, just doubled its CPA exam pass bonus to $10,000.

One firm is betting on machines. The other is betting on people.

As we discussed on the pod, the problem with PwC’s model is that when you sell an AI tool with your logo on it, you’re competing against every other AI tool, including the one the client already has on their laptop.

The value of the Big Four brand was never “we have software.” It was “we stand behind the answer.”

Is human judgment really that easily replaceable?

Automating it away doesn’t scale the business model. It undermines the reason clients pay a premium.

EY doubling down on the CPA is a bet that credentialed humans (those who can be held accountable and understand the work the AI is doing) will be worth more, not less.

The Subtext in the Anthropic Chart

The Anthropic chart actually tells a more nuanced story than the headlines suggest. Yes, business and finance has a near-ceiling theoretical exposure. But the observed exposure (what’s being automated today) is still low.

David has been asking on LinkedIn for weeks whether anyone can name one accountant they personally know who lost their job because a company implemented AI. Still at zero.

History shows that labor-saving technology doesn’t tend to reduce work. It raises standards and creates more work. Your clients won’t need fewer accountants. They’ll expect more from the ones they have.

Know Your Level, Then Skip One

I left public accounting as a manager. Give that version of me today’s tools, and I’m doing partner-level work inside of six months.

That’s not a brag. It’s what AI does to the experience curve. It compresses a decade of knowledge accumulation into a much shorter climb.

AI is going to blow up the staff-to-partner ratio. A big firm running a large client engagement today might assign 10 people to it. In a few years, that’s a team of three.

In small firms, one person will routinely do what used to take a team.

That changes how you should be thinking about your career right now.

If you’re a staff accountant, stop thinking like staff. Use AI to produce manager-level output: analysis, judgment calls, and client communication. Do it before the headcount reductions catch up with you.

If you’re a manager, the same logic applies. Push yourself to director or partner-level work.

If you’re a partner, you have two options. Use AI to develop your staff faster, or use it to run leaner.

Both work. Doing neither doesn’t.

84% of the PCAOB's actions and 98% of its penalties came before the previous chair (appointed by Biden) resigned in July. After that, things went quiet. The SEC only brought two actions all year.

And it's probably not bouncing back anytime soon. The PCAOB's 2026 budget cuts enforcement funding by 15%.

When enforcement drops this sharply, the effect isn't just statistical — it's behavioral. Auditors know they're being watched less closely, and that changes incentives at the margin.

Some firms may push back less on aggressive client accounting. Others may cut corners on procedures they're confident won't get scrutinized.

This isn't speculation — researchers who study regulatory behavior have documented this pattern repeatedly: enforcement levels signal the cost of non-compliance, and when that cost falls, compliance tends to decline alongside it.

The investor angle matters here too.

Audit enforcement exists because investors in public companies depend on audited financial statements to make decisions. When auditors face meaningful consequences for shoddy work, they have strong incentives to do it right. When they don't, the downstream risk lands on investors — usually long after anyone can do anything about it.

The PCAOB was created after Enron and WorldCom precisely because voluntary compliance wasn't cutting it. Gutting its enforcement budget while enforcement actions are already at historic lows sends a troubling signal about where priorities lie.

A 15% cut to enforcement funding doesn't happen in isolation. It's a policy choice about what the PCAOB is for.

If enforcement is being deprioritized, it raises the question of whether the agency will focus more on inspections, standard-setting, or something else entirely — or simply shrink.

For auditors, the practical implication is that the external check on quality is weakening. That puts more pressure on internal culture, firm leadership, and individual judgment to maintain standards.

Those who take the long view will keep doing quality work regardless. But history suggests not everyone will.

According to McKinsey, sixty percent of finance and accounting tasks could be automated with existing technology. So why doesn’t it feel that way?

Because “could be automated” and “can actually rely 100% on the output” are two very different things. And right now, there’s a big gap between them.

We’re stuck between two bad options. Full manual mode, which feels increasingly slow, or autonomous AI that just does stuff and won’t tell you why.

Neither one is actually usable in accounting, where we’re expected to work faster than ever, AND every number has to be defensible.

Sasha Orloff, co-founder and CEO of Puzzle, joined me on a recent livestream. He laid out a roadmap for approaching AI in accounting that works.

He calls the destination “governed automation.” But the analogy that got me was a parenting story.

“Go Clean Your Room”

Every parent has said it. And every parent knows the problem: you tell your child to go clean their room. Your child disappears for 20 minutes, and now they’re back, telling you it’s done.

But what’s the probability that it’s actually done?

It’s probabilistic. Maybe the floor is clear, but clothes are stuffed under the bed.

“Clean” can mean something entirely different to a child than it does to you. They answered the instruction. They just answered it according to their own interpretation.

That’s how most AI in accounting products works right now.

You give it a task, it does its best guess, and says it’s done. You have no idea what happened in between.

Governed Automation

The alternative version, the deterministic one, looks like this: before your child goes anywhere, they ask a few clarifying questions.

Do you mean just the floor? Or the whole room?

Do I have to fold the clothes or just put them away?

Once you agree on the definition of “clean,” they execute each step. Then they come back and show you: floor cleared, clothes folded, bed made. Done.

You can walk in and verify each condition. Yes or no, not “probably.”

That’s governed automation. And it’s the right design for accounting.

The Difference Between “Done” and “Actually Done”

There’s no “probably correct” in a general ledger.

Either the depreciation schedule is right, or it isn’t. Either the software categorized the transaction correctly, or it didn’t.

You can’t have a system running autonomous best-guess operations against books the client is going to stake business decisions on (and that you’re staking your reputation on).

As Sasha pointed out, you have to build a deterministic system on top of probabilistic technology. That’s the piece most accounting software companies miss.

Puzzle uses a large language model (LLM) to interpret what you want, then converts that intent into a series of concrete, auditable steps.

The AI drafts a plan, shows you the plan, asks if that’s what you meant, and waits for you to say yes before it touches anything.

Nothing happens without explicit permission.

You Still Have to Define “Clean”

Back to the room analogy for a second, because Sasha’s extension of it is great.

He pointed out that when the system doesn’t work, it usually fails for one of two reasons. Either:

1. The AI hasn’t been given the underlying functions to execute the steps (i.e., it doesn’t know what a “drawer” is), or

2. The user gave vague instructions.

“Go clean your room,” without specifying what clean means, is a recipe for disappointment. Same with “reconcile these accounts” without specifying your firm’s standards, your capitalization threshold, or your categorization rules.

The AI isn’t magic. It’s a very fast, very capable executor of instructions, but only instructions it understands.

By design, the accountant remains responsible for clearly defining those instructions.

You set the rules, review the output, and sign off.

The AI does the processing. Humans do the thinking.

You’re outsourcing labor, not judgment.

Trust Is Still the Product

The accounting profession has always been about trust.

Clients trust you with their numbers. AI makes that trust relationship more complicated, not less.

The answer isn’t to hand everything over to a machine. It’s to build systems that log every decision, trace every change, and ensure nothing happens without your explicit sign-off.

The best implementation of AI takes your prompt, asks questions to convert it into a deterministic checklist, and follows that checklist step by step with your approval at every stage. That’s how you get AI you can actually use as part of your close process. It’s a documented, auditable workflow you designed and signed off on.

That’s what I want to see in every AI tool accountants use. And it’s what buyers should demand when they evaluate new software.

“Go clean your room” is a terrible instruction.

“Clear the floor, fold the clothes, shirts in the shirt drawer, pants in the pant drawer, make the bed, and show me when its done” is a workflow.

Build the workflow.

If you want to see what this looks like in practice, watch the full livestream here.

And if you’re ready to try it yourself, Puzzle is opening the waitlist for AI Close now.

But when you look closer, there's still a long way to go.

Despite making up 44% of the CPA workforce, women account for only 26% of lead engagement partners in the S&P 500, according to a recent analysis in The CPA Journal, “Glass Ceiling Shattered?”

In other words, women are getting the title of partner but not the biggest clients.

The disparity is even more visible in particular sectors. For example, Energy, Real Estate, & Utilities audits have <20% female lead partners.

It’s not enough to promote women to partner if the most prestigious, high-fee engagements remain behind a legacy 'boys' club' wall. If we want true equity, we have to look at who is holding the keys to the S&P 500.

The song: “Baby, Where The Hell Is My Audit?”

Here’s the backstory:

In November, Massachusetts voters gave the state auditor authority to audit the legislature. It passed by a landslide. The legislature refused to cooperate. Diana DiZoglio sued them in February. The case is now heading to the state supreme court.

But instead of waiting quietly, DiZoglio belted this out in front of a crowd:

“Oh, baby, where the hell is my audit? Do they think we forgot it? ... I only fear he’s taking time to destroy all the records.”

We played the whole thing on The Accounting Podcast.

We also covered:

• Whether audit opinions should be probabilistic instead of pass/fail

• How AI agents turn vague requests into deterministic checklists (same thing good managers do)

• Why work won’t vanish due to AI — a continuation of the “Cowan Paradox”

• PwC’s warning to partners: embrace AI or get replaced

• What the BDO lawsuit means for auditors

• Whether tech CEO predictions about AI job losses are overblown

Watch the full episode.

Every software company says it has AI. Every conference has an AI panel. Every firm I talk to is trying to figure out what this actually means for the day-to-day work of serving clients.

But if you run an accounting firm, the question is not whether AI is coming.

It’s this:

Can it actually help my team work faster without giving up control?

That’s what I’m exploring in an upcoming livestream with Puzzle.

Register here: https://streamyard.com/watch/diUGSBn3N7wa

AI should do the processing. Accountants should do the thinking.

What interests me about Puzzle is the idea of AI-powered, human-led accounting.

That’s the right model.

Computers are good at spotting patterns, processing data, and writing first drafts.

Humans are good at adding context, making judgments, and communicating with clients.

When firms get this division of labor right, everything changes.

Instead of spending hours categorizing transactions and chasing down missing info, accountants can review exceptions, make decisions, and focus on advising clients.

That’s the future we’ll explore in this livestream.

Not AI replacing accountants.

AI helping accountants work better.

What we’ll cover

In this session, I’ll be joined by Sasha Orloff, cofounder and CEO of Puzzle, for a sneak peek of Puzzle’s AI-powered close checklist and a conversation about what AI in accounting actually looks like in practice.

If AI can help your team handle month-end tasks faster, with a clear review process and audit trail, then you’re not just saving time. You’re changing the economics of your firm.

You’re reducing cleanup work.

You’re freeing up your team.

You’re creating more capacity without adding headcount.

That’s a big deal.

Who should attend

This livestream is especially for:

• CAS or bookkeeping practice owners looking to scale.

• Firms struggling with month-end review bottlenecks.

• Anyone curious about practical AI (not just the hype).

• Leaders looking to grow capacity without adding headcount.

If that sounds like you, this session will be worth your time.

Join us live

Accountants need less hype and more real examples.

We need to see it for ourselves.

We need to ask questions.

If you want to see how Puzzle is approaching this and ask your questions, join us.

There will also be free CPE available, which never hurts.

Register here: https://streamyard.com/watch/diUGSBn3N7wa

See you there.

War, at its core, is a business. It has unit economics and cost variances. And in the case of the U.S.-Iran conflict, a troubling ROI.

The $3 Million Math Problem

Here is the math that should keep every taxpayer (and every CFO) awake at night:

Recent reporting from The New York Times highlights a staggering financial imbalance. Iran’s Shahed attack drones cost roughly $20,000 to $50,000 to build. The U.S. response? Intercepting them with Patriot PAC-3 missiles that cost upwards of $3 million per shot.

As an accountant, you don’t need a security clearance to see the problem here. That is a 100-to-1 cost variance.

Taking an "Accounting Lens" to Conflict

This isn't just a military mismatch; it’s asymmetric cost-accounting.

When one side can deploy "disposable" assets for the price of a small sedan, and the other side must respond with assets the price of a luxury mansion, the math eventually breaks. Military analysts call this a "cost imposition strategy." In our world? It’s a negative operating margin in deterrence.

Traditional warfare was built on technological superiority, which usually meant the most expensive kit won. But today’s conflict is about cost-effective disruption.

David and I took a deep dive into the "Hidden Ledger" of this conflict on The Accounting Podcast. If you want to hear us break down how these numbers are forcing a rethink of military budgeting, check out the video below:

Why We Need Accountants at the Strategy Table

The U.S. defense budget is knocking on the door of $1 trillion. But as any firm owner knows, you cannot spend your way out of a fundamentally broken business model.

The gap between the cost of attack and the cost of defense is widening. Whether it’s cheap drones in the Middle East, cyber warfare, or decentralized tech, the "incumbents" are being disrupted by low-cost competitors who understand unit economics better than we do.

This is just one more reason why many people believe accounting is the most important language in the world.

If accountants were sitting at the high-level strategy table—not just to audit the books after the fact, but to help design and procure the systems from day one—we wouldn't be trading $3 million missiles for $30,000 drones. We would be building systems that are fiscally sustainable, not just technologically impressive.

Strategy without unit economics is simply a hobby. And when the "hobby" is a global conflict, the bill always comes due. It’s time we start treating the defense of our nation like the resource allocation problem it actually is.

That’s the claim behind a recent announcement from Basis, the artificial intelligence startup. It built an AI agent capable of autonomously completing a partnership return.

Partnership returns aren’t simple forms. They involve layered allocations, basis tracking, capital account maintenance, multi-tiered entity structures, and K-1 footnotes that can run dozens of pages. For decades, that complexity functioned as a moat around compliance revenue.

If AI can cross that moat, even partially, we need to rethink some assumptions.

This Isn’t Just “Another Tax Tool”

We’ve seen automation in tax before. OCR, data extraction, digital organizers, and e-file systems save accountants time, but this is different.

An AI “agent” implies something more autonomous: software that can ingest source documents, reason through tax rules, make decisions within defined parameters, and produce a completed return with limited human intervention.

If that sounds ambitious, it is. But it’s not irrational.

Large language models already interpret contracts and reconcile structured data. Tax compliance is rule-driven and structured — exactly the type of work where AI systems tend to improve rapidly.

So, AI can draft a Form 1065. But can it draft one accurately, consistently, and defensibly enough to change the economics of compliance work?

We recently discussed this shift on The Accounting Podcast. You can watch the full breakdown in the video below:

Economics Are the Real Story

Step back from the tech for a moment.

Across firms of all sizes, tax compliance accounts for roughly half of revenue, and business tax return preparation is the most profitable service line, according to Thomson Reuters 2025 State of Tax Professionals Report.

If an AI agent can handle even 60-80% of the mechanical work involved in partnership returns, that’s not marginal efficiency. It’s a cost structure shift. And once the cost structure shifts, pricing pressure follows.

The complexity moat protecting profit margins is no longer reliable when AI agents are being trained to handle increasingly complex work.

Judgment is the last line of defense

Now, let’s temper the hype.

A partnership return is rarely “standard.” There are always edge cases, elections, and interpretations. Then there’s that little issue of professional liability.

I’m guessing the IRS won’t recognize “AI prepared it” as a defense under preparer penalty rules.

Don’t blindly automate. Design layered workflows where AI handles structured, repeatable calculations and humans review for judgment, elections, and risk.

Automation without oversight is negligence. Automation with governance is leverage. There’s a difference.

The Bigger Question Is, “What Are We Selling?”

If AI agents can materially reduce the labor involved in partnership compliance, what exactly are we charging for? Time? Headcount? Or expertise?

For decades, the billable hour has been tethered to production effort. If production effort shrinks but pricing stays the same, clients will notice. If pricing drops but firms fail to reposition around advisory value, margins compress. This isn’t theoretical.

We’ve seen this shift before with bookkeeping, payroll, and basic write-up work. Firms that survived moved up the value chain into advisory, structuring, forecasting and interpretation.

If partnership compliance is next, the value shifts from assembly to analysis.

Direction of Travel Matters

I’d love to see a live demo of how Basis prepares a partnership return. But whether Basis’s agent is flawless today is almost beside the point. The direction of travel is clear.

AI systems are getting better at structured reasoning all the time. Investors are aggressively funding automation. Clients expect faster turnaround and clearer value. And finding humans to do this work isn’t easy.

When those forces converge, business models change. So don’t treat this announcement as hype.

I’ll leave you with this: If partnership returns become largely automated over the next five years, what will your firm be known for? And are you building toward that future or defending the past?

The event takes place May 4–5 at The Omni Bedford Springs.

My keynote will focus on how CPAs can stay ahead of tech trends and evolve alongside AI, rather than being left behind.

The accounting profession is at an inflection point. The tools are changing fast, and the CPAs who thrive will be the ones who lean into that change.

If you’re a PICPA member — or just interested in attending — registration is open now. I’d love to see you there.

If you’re even a casual fan of electronic music, you’ve heard his tracks. With 12 million monthly listeners on Spotify and over 2 billion streams, Summit doesn't just play clubs — he sells out stadiums and headlines Coachella, EDC, and Tomorrowland.

But before he was a global superstar, John Summit was a Big Four auditor.

From the Big Four to Big Stage

Summit’s story begins in Chicago at Ernst & Young. He was an auditor by day and a DJ by night and weekend. His starting salary? $65,000.

He eventually did what thousands of accountants daydream about during every grueling busy season: He hit Control + Escape.

A Soundtrack for Your Cubicle

Summit doesn’t hide his past; he leans into it. His new album, CTRL ESCAPE, is a conceptual love letter to exiting corporate life. Even the release strategy is designed for the cubicle class: he’s dropping a new track every Wednesday because, as he puts it, “as a former accountant I know how much hump days fkn suck.”

The album is set to drop on Tax Day (April 15). The cover art features Summit sitting atop office ceiling panels, looking like he just escaped a fluorescent-lit underworld to find his freedom.

Out of the Cubicle, Into the Light

The first single, “LIGHTS GO OUT,” is a visual treat for anyone who has ever worked in a cubicle. In the music video, Summit dons a brown suit and striped tie while lounging in a rolling chair.

Keep an eye out for these specific details in the video:

• The Desktop: A vintage CRT monitor and a standard desk phone.

• The Tools: A classic 10-key calculator and stacks of paper files.

• The Mug: A coffee mug that reads “Summit CPAs.”

• The Transition: The beat drops, and the office transforms into a strobe-filled rave.

Get your Summit CPA swag

My favorite part might be the merch.

John Summit is selling the kind of swag that an accounting firm gives to its staff. Grab a Summit CPAs drawstring bag, pen, and sticker, plus an album t-shirt at johnsummitmerch.com.

You can also pick up a John Summit “Express Tax Services” tee.

Yes, He Was a Real CPA

I had to verify the credentials. Under his given name, John Schuster, he held an Illinois CPA license that was active in 2018 and expired in 2022.

It makes sense. When you’re touring the globe, the last thing you want to do is scramble for Continuing Professional Education (CPE) credits. But John, if you’re reading this: think of the flex.

The John Summit Challenge: Reactivate Your License

John, imagine the power move of reactivating that CPA license. Not because you need it, but because you can.

John, next time you're 'rawdogging' a 16-hour international flight with just the flight map, imagine how you could be knocking out a huge chunk of your annual CPE requirement. Earmark is built for touring DJs (and busy auditors) who need to learn on the go without being tethered to a desk.

More Than Just a Fun Fact

What makes John Summit so refreshing isn't just the music — it's the relatability. He isn't a "manufactured" star; he’s a guy who worked a "boring" job, felt the same grind we all feel, and used that discipline to build an empire.

Summit’s success is also a reminder that the discipline and "hustle" learned in accounting can be a launchpad for almost anything. He proved that you can survive the grind and come out the other side as a superstar.

John Summit is, hands down, the best PR the accounting profession has had in decades.

For years, Botkeeper marketed itself as an AI bookkeeping company. Automation. Bots. Machine learning. The future of accounting.

Dig Deeper

We exposed the deception at Botkeeper on The Accounting Podcast in 2019:

• Episode 60 - Is Botkeeper singing a different tune?

• Episode 61 - It’s people! The Botkeeper investigation continues

But behind the curtain?

Offshore labor. Accountants in the Philippines masquerading as bots.

It was “fake it till you make it” dressed up as artificial intelligence.

To be clear, there’s nothing wrong with offshore teams. Plenty of firms use them successfully and transparently.

The problem is calling labor AI.

The problem is raising money and selling investors and firms on the promise of automation that didn’t exist.

The plan was the classic "fake it 'till you make it" — sell the vision first, build the tech later.

Except the tech never really came.

And eventually, investors stopped believing the story.

Here’s the lesson for accounting firms:

You are fiduciaries. You demand evidence. You test controls. You verify.

You need to apply the same skepticism to your technology vendors.

If a company claims to be powered by AI, ask:

• How does it work?

• What is automated vs. what is human?

• Where is the labor happening?

Firms that bought into the hype aren’t the villains here. They were trying to innovate. They were trying to solve real staffing problems.

The fault lies with Botkeeper's leadership and investors who chose marketing over substance.

AI is real. Automation is real. But so is vaporware.

The next wave of “AI bookkeeping” startups is already here.

This time, let’s not be dazzled by buzzwords.

Ask for proof. Ask how it works.

The LinkedIn post below is a great example of this. Jordan Davis, CPA, let her license go inactive for exactly that reason. When she needed it again, the biggest hurdle wasn’t the paperwork — it was finding 40 hours of CPE that fit into her life. Being able to earn high-quality CPE simply by listening to podcasts on her own schedule made the difference, and helped her get reinstated.

Sign up for Earmark for free and start earning NASBA-approved CPE for listening to podcasts.

But here's the thing: right now there's no requirement for anyone to actually present the government's audited financial statements to Congress.

A new bipartisan bill would change that. The Fiscal State of the Nation Act would require the US Comptroller General to present an annual report on federal finances to Congress.

81% of Americans support this idea according to the same Harris Poll.

The Hariss Poll also found that 89% of voters think elected officials should fully understand long-term obligations like Social Security and Medicare.

The AICPA is backing the legislation and urging Congress to pass it.

The Department of Education wants to strip accounting of its professional degree status. This would slash federal loan limits for accounting students from $50,000 to $20,500 per year, starting in 2026.

On episode 464 of The Accounting Podcast, David and I dug into this proposal. The Department of Education says they're required by the One Big Beautiful Bill Act to identify eligible programs. Their proposed list? Medicine, dentistry, law, and a few other "high-cost" programs make the cut. But accounting? Nope. Neither do nursing, architecture, education (ironically), social work, engineering, or several other fields.

The AICPA and NASBA are fighting back. AICPA's President said that recognizing accounting as a profession is "common sense." NASBA points out that CPAs have been licensed professionals since 1896 – one of the longest-licensed professions in the United States.

This mainly affects graduate students, rather than undergraduates. Some are saying, "who needs to spend $50,000 per year on education?" But they're forgetting how expensive degrees have gotten. Some programs cost over $30,000 a year.

For me, though, it's about more than money – it's a prestige thing. If doctors and lawyers are considered professionals but accountants are not, that's a problem.

David made a great point: this whole mess stems from Congress passing a bill without enough detail, leaving government agencies to make up the rules. So much for getting rid of the deep state, right?

Here's where it gets interesting: a listener on our livestream pointed out that if we're not professionals anymore, we'd be entitled to overtime under federal labor laws. Imagine accounting firms suddenly having to pay overtime for those 50-60 hour weeks! That might actually force change faster than any lobbying effort.

You want an accounting firm that can run without you. The problem is that the traditional firm model makes it impossible.

Hourly billing ties revenue to hours. Hours drive compensation. Partners become bottlenecks. And “growth” just means more work.

I joined Liz Farr on her podcast to talk about how modern firms are breaking that loop.

What we covered:

- What I learned building a firm from scratch and selling it
- Why modern firms value outputs over inputs
- How subscription pricing changes the economics and the owner’s role
- The real unlock: documented, repeatable processes
- Why the best firms aren’t chasing growth for growth’s sake (they’re designing sustainability on purpose)

If you’re building a firm, rebuilding one, or just tired of the timesheet treadmill, I think you’ll enjoy it.

Listen here: https://cpatrendlines.com/2026/01/13/blake-oliver-build-the-biz-dont-run-it-the-disruptors/

I'm grateful that their write-up emphasized the purpose behind my work, particularly my use of podcasts and CPE as a platform for reform in areas such as:

• improving working conditions in public accounting firms

• updating accounting education to align with new career paths

• ending the obsession with timesheets and billable hours

• increasing diversity in the accounting profession

• modernizing financial reporting to reflect an intangible-driven economy

To me, these are all connected.

When earning your CPA requires an extra year of education, and you don’t have a lot of money, pursuing a career in accounting becomes a much tougher choice. Research confirms that these added costs reduce diversity in our profession without delivering any measurable benefit.

When a firm’s economics depend on selling time, burnout is not an accident. It is a feature. Rewarding billable hours forces parents to choose between their careers and their children. It's no wonder that just 21% of partners at firms with 100 or more CPAs are women.

When the language of accounting stays essentially the same for a century, it fails to reflect the world we live in. Investors look elsewhere for insights that traditional financial statements no longer provide. The result? Our value declines, and our profession struggles to attract the best and brightest.

Through The Accounting Podcast and Earmark, we are working to make continuing education more than just a box to check. CPE can be fun. It can be challenging. It can change your perspective. We want CPE that is:

• accessible on your phone, on your schedule

• affordable for everyone, not just those at big firms

• a platform for diverse and independent voices

If this recognition means anything, I hope it is a sign that our profession is ready to rethink how we educate, license, and motivate our people so they can build sustainable and rewarding careers.

Thank you to my podcast co-host and Earmark co-founder, David Leary, to the Earmark team, and to everyone who listens, learns, and challenges us every week.

We still have a lot of work to do. I’ll continue to use this platform to move forward in that direction.

I’m teaming up with Rightworks Community for a live fireside chat, “Fireside Chat with Blake Oliver: Rewiring CPE—Tech, Learning & the Power of Community.” We’ll dig into how modern tools and communities are reshaping how accountants learn, and how your firm can turn CPE into a real advantage.

Why join:

• Rethink CPE beyond webinars. How to leverage podcasts, on-demand content, and AI to learn in the flow of work.

• Make learning stick. Practical ways to build habit-forming development into your week (without adding hours).

• Tap the network effect. How community accelerates adoption, accountability, and real outcomes across your team.

• Open Q&A. Bring your toughest questions on CPE, tech, and training strategy.

You can reserve your spot now if you’re part of Rightworks Community. If you’re new to the community, it’s a hub for peer-tested strategies, expert content, and member events designed to help firms modernize together.

Watch the demo

Clone my agent

Use my template as a starting point and customize it for your chart of accounts, tax rules, and tools.

👉 Copy the Zapier Agents template

What the agent does

1. Catches your forwarded email to a secret address and grabs the PDF attachment.

2. Converts the PDF to structured text using PDF.co so the agent can “see” the invoice reliably.

3. Parses the invoice, finds or matches the vendor, and pulls your chart of accounts.

4. Allocates sales tax across line items proportionally using the agent’s calculator tool.

5. Chooses expense accounts based on the contact history or your fallback rules.

6. Creates a draft bill, uploads the PDF attachment, then emails you a link to review & approve.

7. The draft bill total matches the source invoice, with unit prices adjusted to include the allocated tax.

How it works

• Trigger: Email parser step in a Zap (unique forwarding address).

• OCR/Structure: pdf.co → JSON Meta output.

• Agent run: Find contact, fetch chart of accounts, compute/allocate tax, map accounts, create bill (draft), upload attachment, send email.

• Safety rail: The agent only creates draft bills so nothing gets approved or paid without human review.

Setup checklist

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1. Build the Zap: Email by Zapier > PDF.co > Agents. I can’t share the template for this zap with you because Zapier Agents is in beta right now, but you reconstruct it using these settings (see screenshots).

2. Copy the Zapier Agent into your account from the template.

3. Connect the Zap to the Agent.

4. In the Agent “Add tools” settings:

   1. Configure the Xero tools to access a single organization so the agent can’t search in or post to the wrong org. Limit the Create Bills tool to Draft status.

   2. Hard-code the “To:” in the Email by Zapier step to your address to prevent messages from going anywhere else.

5. Tune the instruction set when you notice repeated mistakes. Agents don’t learn between runs—your instructions are everything.

Customizing coding rules

You can edit the Instructions to add keyword-based fallbacks to steer line-item account selection (e.g., any line with “AWS” → Cloud Hosting).

QuickBooks instead of Xero?

No problem. Swap the Xero tools for QuickBooks in the agent, update the instructions, and you’re off.

Limitations & easy upgrades

• This agent can only handle PDFs attached to emails. If you get Word attachments or the email itself is the bill (no attachment), you’d need to add a conversion step before the pdf.co extraction.

• It’s a pain to add fallback instructions for coding. If you wanted to avoid having to edit the agent’s instructions,, you could create a “coding manual” in Google Docs and instruct the agent to look up vendors/keywords there for consistent coding—just like a human bookkeeper would.

Why this matters

We’ve used tools like Hubdoc for years to kill data entry. Agents let us recreate that magic without coding and go even further with line-level data extraction and allocations. The result? Faster, cleaner bookkeeping and more time for higher-value work.

Grab the template

👉 Copy the Zapier Agents template

Questions or ideas to improve it? Send me a message.

I’m packing up my podcast gear this fall and hitting the road. Six cities. One day in each. And at the end of every stop, a live recording of The Accounting Podcast.

Here's why I'm joining the Advisory Amplified Tour.

We Need a Different Kind of Event

Traditional accounting conferences can be overwhelming. To attend, you usually need to block most of your week, buy a plane ticket, pay for a hotel, and shell out thousands of dollars. That’s not realistic for a lot of firm owners and operators.

And even if you can afford the time and money, multi-day conferences aren’t always the best way to learn. After day two, your brain is fried. The stack of notes you scribbled down goes into a desk drawer, never to be looked at again.

The Advisory Amplified Tour flips this model on its head. Instead of one giant conference in one city, it’s a roadshow with six local stops. Each event is just one day, limited to 100 attendees, and costs only $99. That means more people can come, and the learning is bite-sized.

It’s accessible. It’s digestible. It's practical.

What the Day Looks Like

The format is designed to keep things focused and impactful:

• Hands-on sessions: You’ll walk away with a for raising margins, streamlining client work, and elevating your role as an advisor.

• Tech partners that matter: A curated lineup of apps including Karbon, Ignition, Relay, OnPay, Fathom, and Firm360.

• Speakers who reflect the future of our profession: Diverse voices, fresh ideas, and leaders you don’t always see on the typical conference circuit.

And then there’s my part: a live podcast recording at the end of every stop. Think of it as the encore. We’ll pull out one of the biggest takeaways of the day and dig even deeper into it.

Why This Tour Matters to Me

Even though I’m a huge fan of remote work, I know there’s no substitute for being in the same room with other people. Meeting listeners, interviewing speakers in person, and having honest conversations face-to-face. That’s why I said yes to this tour.

For me, this is an extension of The Accounting Podcast. We’ve always believed in making continuing education more accessible by tearing down the barriers that keep valuable knowledge in our profession locked up.

Knowledge shouldn’t just belong to the few who can afford the money and time to fly across the country for a week. It should be available to everyone who wants to build a better firm, serve clients better, and push this profession forward.

Cities and Dates

📍 Seattle – Sept 23
📍 Los Angeles – Sept 25
📍 Chicago – Sept 30
📍 Austin – Oct 2
📍 Atlanta – Oct 7
📍 Boston – Oct 9

Grab your seat here. Only 100 spots per city!

Hope to see you on the road.

Grab the template:

👉 Use this template on Zapier Agents

Watch the 6-minute walkthrough:

What the agent does

1. After a call ends, your AI notetaker (I use Fireflies) produces a transcript + action items.

2. The agent distills those into a clean, structured agenda for the follow-up meeting.

3. It searches your calendar for the next meeting in the series (same attendees and same/similar title).

4. If it finds one, it appends the agenda to the event description—doesn’t overwrite your Zoom link.

5. If there’s no next meeting, it emails you the agenda + attendee list and reminds you to schedule it.

Quick start guide

1. Click “Use this template.”
   Connect: your notetaker app (e.g., Fireflies/Otter/Avoma/Zoom AI), Google Calendar, and Email by Zapier.

2. Set the trigger.
   In the template, I use “Fireflies: New Meeting.” Include speaker names and set the notes in plain text format. (Different notetaker? Just swap in its “new transcript” trigger.)

3. Paste your email(s) into the Instructions.
   Under Step 3 of the instructions, replace my addresses with yours so the agent knows which calendars to search.

4. Limit calendar access (control is good).
   In the “Find Multiple Events” and “Update Event” tools, restrict the agent to only the calendars it should touch.

5. Lock down edits.
   Allow the agent to modify Description only. Do not allow changes to title, time, or location.

6. Keep emails safe.
   In “Email by Zapier: Send Outbound Email,” hard-code the To: field to your address so the agent only emails you.

7. Test once.
   Run it on a recent transcript. Confirm it appended the agenda (didn’t replace anything) and that the email summary looks right.

Tailor it to your stack

• Notetaker alternatives: Otter, Avoma, Fathom, Zoom AI Companion, Microsoft Copilot, etc. Swap the trigger and keep the same logic. For best results, include speaker names in the transcript.

• Not on Google Calendar? Add the Microsoft 365/Outlook tools and map the equivalent fields. The logic is identical; parameters differ by provider.

• Agenda format: Want headers like “Decisions,” “Open Questions,” “Action Items (Owner → Due Date)”? Spell that out in Step 2 of the instructions.

• Email copy: Tweak the subject lines and body text in the instructions so the confirmation/reminder reads exactly as you want it to.

Guardrails I recommend

• Limit calendar access: Only the ones you actually use for these meetings.

• Description-only edits: Prevents accidental title/time/location changes.

• Fixed recipient: Hard-code the To: field so the agent can’t email anyone else.

• Plain text outputs: Keeps the agenda readable across devices and clients.

Troubleshooting

• It didn’t find the next meeting.
  Check that attendees match and the title is similar enough. Loosen or tighten that rule in the instructions.

• It overwrote my description.
  Ensure the “Update Event” tool is set to append and that the agent is only allowed to modify the description.

• No transcript link in the email.
  Your notetaker must expose a URL field. Map/pass that field in the email step, or remove the line from the template.

Why this matters

If the point of a meeting is to create momentum, the easiest win is ensuring every follow-up shows up—automatically—where people will see it next time. No more “what did we say we’d do?” The agenda is already waiting in the calendar.

Template link again: 👉 Use this template on Zapier Agents