Blast Advanced Media

WebAward for Best Airline Website with 70% Jump in Revenue

Kayden — Fri, 06 Nov 2009 19:14:10 +0000

Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline. Only one Best Website Award is given for each industry to the entry that receives the highest score in [...]

Motivity CMS & Google Website Optimizer API

Joe — Wed, 21 Oct 2009 22:43:09 +0000

Google publicly announced the new Website Optimizer Experiment Management API at the eMetrics Marketing Optimization Summit conference in Washington, DC on October 20th. Google previously chose Blast Advanced Media’s Motivity CMS platform to test integration with the new Website Optimizer API and to provide feedback and suggestions. Below is a snippet from Google’s blog announcement [...]

New Google Analytics Features Unveiled

Joe — Tue, 20 Oct 2009 21:09:31 +0000

Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways - other than having a great time at the Googleplex. Google provided us with a glimpse of the new GA features, but we had to keep [...]

Dana Lookadoo Hired as VP, Online Marketing Director

Kayden — Sat, 10 Oct 2009 05:42:19 +0000

Dana Lookadoo was hired as VP, Online Marketing Director for Blast Advanced Media to expand the agency's search marketing offerings. Dana’s entrepreneurial spirit are a perfect complement to our growing family. We’re happy to have her as a member of the Blast team.

Top 5 Strategic Reasons for Usability Testing

Sim — Fri, 07 Aug 2009 16:16:45 +0000

5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult [...]

Is Your Site Speed Optimized?

Joe — Wed, 24 Jun 2009 20:08:00 +0000

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the traffic [...]

Google Website Optimizer Increases Conversion 591%

Kayden — Wed, 17 Jun 2009 19:30:00 +0000

How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. However, their [...]

Local Search gets even more powerful with Google Local Business Center

Kayden — Tue, 02 Jun 2009 21:27:00 +0000

If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings. For example, it shows your top search queries, total website activity from [...]

Free & Fast Google Analytics iPhone app

Kayden — Mon, 01 Jun 2009 23:30:00 +0000

Our team launched our free Google Analytics iPhone app today. It is very basic to start but utilizing the Google Analytics API it provides fast access to your site activity within multiple accounts and profiles. Being a Google Analytics Authorized Consultant, we frequently need to grab quick site metrics during a meeting and this iPhone [...]

The Importance of Designing Toward Key Scenarios

Sim — Mon, 18 May 2009 22:31:00 +0000

When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit [...]