Blog Home – Blast Analytics & Marketing

Tealium: Customer Data (Action) Platform

Joe Christopher — Thu, 28 Jul 2016 11:19:56 +0000

Many tag management vendors are starting the shift towards building customer data platforms — a collection of data used to build unified customer profiles that can then be shared with other marketing tools.

Our VP of Analytics explains how Tealium enables you to take action on your data with the three tools within its customer data platform: Tealium iQ, AudienceStream, and DataAccess. Find out how to use them for maximum positive impact on your business.

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Deeper Attribution Modeling with Adobe Analytics

Brad Millett — Mon, 18 Jul 2016 09:18:36 +0000

Adobe Analytics users are probably familiar with first touch and last touch attribution models, but we find that many aren't clear on the advantages and disadvantages of other attribution models. In this deep dive post from one of our Certified Adobe Analytics Analysts, we'll show you how to get more valuable insights from your Marketing Channels reports. Get actionable tips on how to leverage other attribution models to optimally allocate credit to marketing channels and more effectively analyze customer conversion paths to help you meet your ultimate goal of optimizing your marketing investments.

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How RFM Analysis Boosts Sales

Joao Correia — Wed, 06 Jul 2016 23:42:22 +0000

As your business grows, you can drastically improve your marketing performance by segmenting your customers. Learn how to create data-driven campaigns that are more relevant to your various customers, ultimately increasing response rates and sales. Includes a simple step-by-step RFM analysis example, plus easy-to-follow checklist to take your email marketing to the next level.

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Google Optimize 360 vs. Optimizely: A Testing Royal Rumble

Roopa Carpenter — Wed, 29 Jun 2016 16:48:13 +0000

Google’s latest testing technology was built to rival its main competitors. Optimize 360 gives your business the opportunity to move away from the one-size-fits-all approach and instead leverage your key findings from Analytics 360 to customize your website for your various audience segments.

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Marketo’s New Email Templates, Editing & Insights

Brian Correia — Fri, 10 Jun 2016 21:39:12 +0000

Marketo's latest iteration focuses heavily on new email tools. Get the inside scoop on this Spring 2016 release from one of our resident marketing automation experts who performs a deep dive on the features, benefits and how much easier email templates, editing and reporting has become. By the end of this post you’ll be up and running quicker than a SPAM-bot can fill out your Marketo form.

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Tableau Tips: Review of New Cross Database Joins

Nick Mannon — Tue, 31 May 2016 17:34:50 +0000

Data analysts have been waiting a long time for Tableau to add the Holy Grail of functionality, cross database joins. And with Tableau 10 just around the corner, it is on the threshold of arrival. Get ready for a shorter, more simple path to a holistic picture of your data.

Instead of being dependent on IT, you can join data to create reports and visualizations to answer your own questions.

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Improve your Web Analytics Data Quality

Joao Correia — Thu, 19 May 2016 03:43:43 +0000

Do you trust your web analytics data?

Whether it has been a week, a month, or a year after your web analytics strategy is implemented, how do you know if the tracking is still accurate?

Most likely you don’t and you are not alone. Data tracking monitoring and data governance in digital analytics is only beginning to gain visibility. Unless you test every single component of the implementation, every day (which is by no means practical) you cannot have full confidence in your data quality.

There are several enterprise level and open source solutions in the market to address this business-critical issue of maintaining data quality.

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Top 5 Brilliant Insights from 2016 Adobe Summit

Brad Millett — Tue, 12 Apr 2016 23:22:27 +0000

Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe's analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.

Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.

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Google AdWords Tips: Location Extensions

Amy Hebdon — Thu, 31 Mar 2016 17:33:06 +0000

Drive customers directly to your local business! In this fourth post in our Google AdWords Tips blog series on extensions, you'll learn how to link location extensions with your Google My Business account to increase customer visits or phone calls. Find out how your business can get the most benefit from adding location information, and increase your overall ad space. Use these strategic tips to start taking action on your digital marketing campaigns.

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