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• WordPress 3.2 released

  Posted: Tue, 05 Jul 2011 08:37:40 +0000

  Two WordPress releases in short time, that puts some pressure on system administrators and website owners. The new version introduces new system requirements that webmasters should make sure their server supports, before they upgrade. WordPress 3.2 requires as a minimum MySql 5.0.15 and PHP 5.2.4. That’s a big step from MySQL 4.1.2 and PHP 4.3.
  WordPress 3.2 comes with a refreshed admin design, a full screen editor for distraction free blogging, a new default HTML5 theme and an extended admin bar.
  There are other things, largely under the hood that will make webmasters happy. This includes faster page loading times, dropped support for Internet Explorer 6, additional performance and speed improvements and caching of admin dashboard widgets to reduce the site’s memory footprint.

  

  Other features of the new WordPress 3.2 are HTML5 ready Twenty Eleven default team, new widgets management that is obviously faster than the previous version, and the new full screen feature, that will change your compose new post/page interface into an MS Word-like page. A quick tip though, you need to save your composition before exiting the full screen, or you’ll lose all of your hard work (sigh). Aside from the features I mentioned, WordPress claims the new update also includes 400 other features.
  We have updated several blogs and the update went well without difficulties.

  WordPress 3.2 released is a post from: Blitz Event Marketing

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• LulzSec opens hack request line

  Posted: Wed, 15 Jun 2011 15:49:03 +0000

  The hacker group Lulz Security has opened a telephone request line so its fans can suggest potential targets. It claims to have launched denial of service attacks on several websites as a result, although it did not detail which ones. The unspecified hacks formed part of a wave of security breaches that the group called Titanic Takeover Tuesday. LulzSec has risen to prominence in recent months by attacking Sony, Nintendo and several US broadcasters.
  The group publicized the telephone hotline on its Twitter feed. Callers to the US number are met with a recorded message, in a heavy French accent, by an individual calling themself Pierre Dubois. While the 614 area code appears to relate to the state of Ohio, it is unlikely that this is its real location.
  Lulz Security said it had used distributed denial of service attacks (DDoS) against eight sites suggested by callers. It also claimed to have hit the websites of gaming magazine The Escapist, and multiplayer games EVE Online and League of Legends. DDoS attacks typically involve crashing a website by inundating it with requests from computers under the attacker’s control.
  It is unclear, in this instance, if LulzSec went beyond overloading the sites and sought to gain access to information stored on their servers.
  Little is known about Lulz Security, other than their apparent “hacktivist’ motivation.

  

  The organizations and companies that it targets are often portrayed as having acted against the interests of citizens or consumers. Its high profile attack on SonyPictures.com exposed, Lulz claimed, the company’s ongoing inability to secure users’ personal data. Along with Anonymous, LulzSec has raised the profile of hacker groups as a potential threat to online services.
  Hacktivists see their role as staging valid protests in the most high profile way possible, according to Peter Wood, founder of security consultancy First Base.
  “The things they are exploiting at the moment are the sort of mistakes that organizations seem to have been making ever since they connected to the internet. “Finally there are some players out there who are using them as a means to protest. Whether everyone agrees with them is a different question.”

  LulzSec opens hack request line is a post from: Blitz Event Marketing

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• Android vs iPad

  Posted: Mon, 23 May 2011 02:44:46 +0000

  There’s a good chance that you either have a tablet – one of those computing devices that’s larger than a cell phone but much smaller than the laptop – or you thought about buying one. And when you look at the shelves, you have many options. Apple’s iPad has 80 percent of the market right now, but there’s also Samsung and Motorola, RIM, HTC and many more.
  Google’s Executive Chairman Eric Schmidt says this isn’t just a brand war. It’s a war of ideas and a war for the future.
  Schmidt has more than a bit of a bias with Google’s products but his insights into the future of technology are nonetheless absolutely fascinating. Here’s a transcript of my interview with him:

  ZAKARIA: You have Apple coming out with this extremely elegant iPad that everyone’s in love with. But it requires that you follow Apple’s rules and all the restrictions that it places. No Flash and no Windows being the most prominent. And now you have Android providing a kind of open platform. Obviously, as the head of Google you’re going to tell me Android is going to win. But tell me something about this contest.

  

  SCHMIDT: It’s a classic contest in high-tech. And in that contest, you have a very well-run, very focused, closed competitor who builds a great product that does something that’s very useful. That will be Apple.
  You have another competitor who makes all the technology available to everybody else and using creativity and various partnerships and so forth gets the benefit of everyone else’s creativity.
  Because there are more people involved in the open side of that – that side will eventually get more volume, have more investment, therefore have more creativity and more innovation. Ultimately, the end user will choose the open one over the closed one.

  ZAKARIA: Except right now all these tablets that are Android based are, let’s be honest, not as good as the iPad and they’re more expensive, which strikes me as unusual.

  SCHMIDT: But which approach will produce a lower product quicker? One manufacturer for a product or many manufacturers competing? The fact of the matter is we’re just at the beginning of this fight. And the fight between two very well-run, very large, very significant ecosystem companies will ultimately produce great value to consumers because the fight between them will keep prices low, keep the systems honest and open and encourage the kind of investment that people want to see.
  One of the greatest things about this contest is that the people who win in this are the consumers.

  Read the whole article at Fareed Zakaria’s Global Public Square here…

  Android vs iPad is a post from: Blitz Event Marketing

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• Hackers target business secrets

  Posted: Mon, 28 Mar 2011 12:10:27 +0000

  Social Security numbers and other personal information have been popular targets by cyber crooks. But a new report says thieves have shifted their focus to corporate data such as trade secrets and marketing plans, making it the “new currency” of the underworld economy.
  Intellectual property and business secrets are fast becoming a target for cyber thieves, a study suggests. Compiled by security firm McAfee, the research found that some hackers are starting to specialize in data stolen from corporate networks. McAfee said deals were being done for trade secrets, marketing plans, R&D reports and source code. It urged companies to know who looks after their data as it moves into the cloud or third-party hosting centers.
  “Cyber criminals are targeting this information based on what their clients are asking for,” said Raj Samani, chief technology officer in Europe for McAfee. He said some business data had always been scooped up when net thieves compromised PCs using viruses and trojans in a search for logins or credit card details.
  The difference now was that there exists a ready market for the data they are finding. In some cases, said Mr Samani, thieves were running campaigns to get at particular companies or certain types of information.
  The McAfee report mentioned cases in Germany, Brazil and Italy in which trade secrets were either stolen by an insider or cyber thieves tried to get hold of via a concerted attack. In some cases, said the McAfee report, companies made the job of the criminals easier because they did little to censor useful information about a corporate’s culture or structure revealed in e-mails and other messages. Such information could prove key for thieves mounting a “social engineering” in which they pose as employees to penetrate networks.
  The report detailed efforts by firms to watch casual and contract employees and the use of behavioral analysis software to spot anomalous activity on a corporate network.

  Thefts of intellectual property or key documents could be hard to detect, said Mr Samani. “You may not even know it’s stolen because they just take a copy of it,” he said.
  Defending against these threats was getting harder, he said, because key workers with access to the most valuable information were out and about using mobile devices far from the defenses surrounding a corporate HQ. “Smartphones and laptops have crossed the perimeter,” said Mr Samani.
  The report comes in the wake of a series of incidents which reveal how cyber criminals are branching out from their traditional territory of spam and viruses.
  2010 saw the arrival of the Stuxnet virus which targeted industrial plant equipment and 2011 has been marked by targeted attacks on petrochemical firms, the London Stock Exchange, the European Commission and many others.

  Mr Samani said that, as firms start to use cloud-based services to make data easier to get at, they had to work hard to ensure they know who can see that key corporate information. Otherwise, he warned, in the event of a breach, companies could find themselves losing the trust of customers or attracting the attention of regulators.
  “You can transfer the work but you cannot transfer the liability,” said Mr Samani.

  The McAfee virtual criminology reports reveals how a new class of criminals is using the Internet in new, systematic, and professional ways to commit illegal acts.

  Hackers target business secrets is a post from: Blitz Event Marketing

  Related posts:

  1. Is cyber-warfare a genuine threat? Cyber attacks are already upon us but the rules of...

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• Invest in marketing programs

  Posted: Sun, 20 Mar 2011 12:15:20 +0000

  Many small business people tend to look at marketing as an expense that takes profit away from the business, as a luxury item to “splurge” on when they have the money, but not a necessity. This approach is short-sighted. Marketing is an investment that increases profit and improves business value over time.
  Smart stock pickers’ portfolios generally outperform the overall market. Similarly, smart marketers outperform the overall competition. Marketers and stock pickers are both able to see how strategic investments create opportunities for growth and profit. In fact, many principles of investing can also apply to marketing.

  Overall strategy and goals drive your picks, whether they are stocks or marketing programs. A retired 65-year-old, for example, will want to conserve income and avoid risk of losing her nest egg. So, you are not likely to find speculative biotech companies – no matter how attractive the potential growth – in her portfolio. The 25-year-old, however, may load his portfolio with those and other risky stocks with potential for high long-term gains. Both investors are right, because they are using strategies that will help them achieve their individual goals.

  A similar approach applies to marketing. If my strategy or goal is to gain market share for a new retail product, I may choose to advertise on radio, regional cable TV and drop newspaper inserts in certain key regions. If your strategy is to gain online market share for your existing products, then you’ll likely choose a marketing mix heavily weighted toward online marketing. We each rightly reject the others’ marketing programs as a bad fit for our own business. There is nothing inherently wrong with those marketing programs. We do not choose them because they are a poor fit for helping us achieve our strategies.

  We’ve all heard the advice “don’t put all your eggs in one basket” and “diversify your portfolio.” This applies equally to investing and marketing. Put all of your money in one stock and — if some unforeseen event decreases the stock value — then your investment tanks. The same thing can happen if you put all of your marketing budget into one program. If some unforeseen event decreases effectiveness of that marketing program, then your marketing investment shrivels. Diversify not only by type of program, but also by outlook. A mix of long-term and short-term marketing programs will help your profits both now and in the future.

  If you have a limited budget — as most of us do — there will be many more good choices than your budget can cover. In both investing and marketing, you must evaluate your choices and pick those you believe will get the best return given the amount you have to invest. You will take a pass on some excellent opportunities because your marketing will become “lopsided,” and you’ll find yourself with a non-diversified marketing mix.

  “Buy low sell high” is like saying “get in while the gettin’ is still good.” Marketing programs — like stocks — go in and out of favor and fluctuate in value over time. Solid, new marketing programs tend to be highly effective at first, then become less effective as more marketers “jump on the bandwagon” and consumers/customers become less receptive. Your challenge is to recognize the difference between an “undervalued” program and a “dog.”

  As you put together your marketing plan or choose marketing programs throughout the year, treat your business’ marketing mix as an investment portfolio and you are sure to gain profits.
  Content credits: Bobette Kyle

  Invest in marketing programs is a post from: Blitz Event Marketing

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  Endorsed by Infotheque Intl.

  

• Is cyber-warfare a genuine threat?

  Posted: Sun, 13 Feb 2011 03:18:27 +0000

  Cyber attacks are already upon us but the rules of digital warfare have yet to be agreed upon. Is it time, as an influential think tank believes, for a digital Geneva Convention? Is it even possible when the internet was designed without country borders and when defining what a “cyber-war” constitutes is near-impossible? “We come in peace” reads the tagline of the Chaos Communication Congress in Berlin.
  The event, which attracts “thousands of hackers, scientists, artists, and utopians from all around the world”, is a timely reminder that not all hackers are obsessed with unearthing secrets or bringing down governments.
  They are keen to point out that the definition of “hacker” can mean both a technical expert who modifies things as well as the increasingly common definition of someone who digitally intrudes.
  But there are worries from governments around the world that a “cyber-war” is just around the corner, moving from conventional battlefields into the digital world. “Cyber-threats are not on the horizon, they are upon us,” says US Senator Robert Menendez.
  He is introducing a bill to the US Congress, following reports of cyber attacks on Nasdaq OMX Group and both oil and gas companies, aimed at “strengthening cybersecurity”. Despite the concern, many still do not realise the effects this seemingly impending battle could have.
  Most of our infrastructures rely on computer technology to function properly – from railways to electricity companies and national defence systems – so failure or malicious attacks on them matters more than just not being able to read an e-mail.
  If these things were threatened, some commentators believe it is not just the internet at threat, but many lives. “The attackers are constantly developing new strategies,” John Bumgarner, chief technologist of the US Cyber Consequences Unit, told BBC Newsnight.
  “There are thing out there right now that the public doesn’t really know about – technologies that can be embedded in systems that will run but you will never see. “Things already exist to do things like turn off the power grid, disrupt water systems, disrupt manufacturing processes… GPS [devices] in cars have the capability to give wrong directions and your car could catch fire potentially depending on how you program it.”
  Others, such as Frank Coggrave, vice president of digital investigators Guidance Software, believe these sorts of comments are “edging towards hysteria”. But what even is a cyber-war? And how does anyone know when it begins or who is fighting who?

  “There is no clear, internationally agreed upon definition of what would constitute a cyber-war. In fact, there is considerable confusion,” said a report released at the Munich Security Conference by think tank The EastWest Institute.
  Its paper, titled Working Towards Rules for Governing Cyber Conflict, says that “the current ambiguity [about what constitutes cyber conflict] is impeding policy development and clouding the application of existing Convention requirements” and perhaps the idea of peace and war is too simple in the digital age when the world could find itself in a third, “other than war” mode.
  In basic terms, it is calling for something similar to the Hague or Geneva conventions that govern conventional warfare.

  While seemingly simple in theory, this could be very difficult to put into practice. “It’s a challenge and [governments are] doing a valiant job… but the whole area of cyberspace and cyber-attack is very difficult to quantify,” says Mr Coggrave. “Who is performing the attacks? Just look back over the last year at the Stuxnet attack on Iran’s nuclear reactors.”
  The Stuxnet attack – where specific types of industrial controls were targeted and damage is believed to have been done to Iran’s uranium enrichment programme – was described as enemies of Iran “seeking to wage a cyber war” by the country’s communication minister. “It’s still questionable who actually did it,” says Mr Coggrave.

  “Was it the Israelis, the Chinese, the CIA or M16? When you come to cyber-attacks, because of the inter-connectivity of the world, it is actually so difficult to attribute [responsibility for the attack to any one party] that putting in rules of engagement is valiant but probably flawed.”
  Many experts believe that this attack, unlike most others before it, was carried out with some form of state involvement – citing the proficiency and scale of the attack.
  While this attack was quite specifically targeted, it is very difficult to aim at one organization or country. Even the Stuxnet worm has affected computers in 10 countries. This means that neutral or humanitarian organizations online could be hit in the metaphorical crossfire. The job that the Red Cross does in “kinetic” – or traditional – warfare could be impossible to recreate in the virtual world.
  “And there is blurring between cyber-warfare and cyber-terrorism… if you generate a virus that attacks a Windows machine for example, how can you make sure it’s a machine run by MI6 and not a machine run by the Red Cross?”

  According to the Congressional Service, “US officials now consider cyberspace to be a domain for warfare, similar to air, space, land, and sea.” The difficulty is, with the global nature of the web, working out which territory belongs to whom and what bits of the web are friendly and which are hostile. But, if battle lines can be drawn and territory can be won or lost, those like the technical wizards at the Chaos Congress could find themselves as digital infantry on the virtual frontline.

  Credits: Alex Hudson – BBC Click | Find the original report here…

  Is cyber-warfare a genuine threat? is a post from: Blitz Event Marketing

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• Manifesto from Anonymous

  Posted: Thu, 09 Dec 2010 22:10:22 +0000

  The new-found attention on Anonymous has led the group to publish its manifesto. In it, it denies that it is a group of hackers. “Anonymous is not an organization…and it most certainly is not a group of hackers,” it said. “Anonymous is an online living consciousness, comprised of different individuals with, at times, coinciding ideals and goals.” We think “Operation Payback Manifesto from Anonymous” is worth to read for sure. We obtained the copy from a source we CAN NOT verify if this is the original manifesto or an edited version. A Letter from Anonymous: Our Message, Intentions, and Potential Targets Hello World. We are Anonymous. What you do or do not know about us is irrelevant. We have decided to write to you, the media, and all citizens of the free world to inform you of our intentions, potential targets, and our ongoing, active campaign for the freedom of information exchange, freedom of expression, and free use of the Internet.

  “True, This! —
  Beneath the rule of men entirely great,
  The pen is mightier than the sword. Behold
  The arch-enchanters wand! — itself a nothing! —
  But taking sorcery from the master-hand
  To paralyse the Cæsars, and to strike
  The loud earth breathless! — Take away the sword —
  States can be saved without it!”

  - The Cardinal
  Richelieu; Or the Conspiracy by: Edward Bulwer-Lytton

  “In a time of universal deceit, telling the truth becomes a revolutionary act.”
  ~George Orwell

  “All truths are easy to understand once they are discovered; the point is to discover them.”
  –Galileo Galilei

  Our message is clear:
  We support the free flow of information. Anonymous is actively campaigning for this goal everywhere in all forms. This necessitates the freedom of expression for: The Internet, for journalism and journalists, and citizens of the world. Though we recognize you may disagree, we believe that Anonymous is campaigning for you so that your voice may never be silenced.

  The recent news of our campaigns has been, at best, misinformed. We are not a terrorist organization as governments, demagogues, and the media would have you believe. Rather, Anonymous is a spontaneous collective of people who share the common goal of protecting the free flow of information on the Internet. Our ranks are filled with people representative of many parts of the world and all political orientations. We can be anyone, anywhere, anytime. If you are in a public place right now, take a look over your shoulder: everyone you see has all the requirements to be an Anon. But do not fret, for you too have all the requirements to stand with those who fight for free information and accountability.

  Accordingly, Anonymous is not always the same group of people: Anonymous is a living idea. Anonymous is an idea that can be edited, updated, remanded–changed on a whim. We are living consciousness. At this time, Anonymous is a consciousness focused on actively campaigning for the free flow of information and accountability by our public institutions. We ask the world to support us, not for our sake, but for your own. When governments and corporations control information they control you. When governments are allowed the power of censorship, they are able to commit great atrocities and act in corrupt ways –free from the scrutiny of those from whom their power derives. When corporations are capable of using their vast amounts of wealth to manipulate or influence the free flow of information, they control you. We are taking a stand against this–we refuse to be deceived!

  The Internet is one of the last bastions of the free flow of information in our evolving information society, and one that is capable of connecting us all. Through the Internet, all the people of the world have access to information. When we all have access to information, we are strong. When we are strong, we posses the power to do the impossible–to make a difference, to better our world. This is why the government is moving on Wikileaks. This is what they fear. They fear our power when we unite. Please, do not forget this.

  Our intention is just:
  The intention of Anonymous is to protect free flow of information of all types from the control of any individual, corporation, or government entity. We will do this until our proverbial, dying breath. We do this not only for our selves, but for the citizens of the world. We are people campaigning at this very moment for your freedom of information exchange, freedom of expression, and free use of the Internet. Please remember this as you watch the news, read posts on Twitter, comment on Youtube or Facebook, or send email to a friend or loved one: Anonymous is making every effort to defend free speech and free information on the Internet.

  We ask for the attention of the world as the events that are unfolding are fundamentally influencing the course of history. Anonymous’ campaign will defend against any individual, organization, corporation, and/or government entity that seeks to hinder the free flow of information on the Internet and beyond. Our methods may appear to be unjustly burdening our targets, but we argue that in this moment when the Freedom of Speech is under attack by the very institutions which are supposed to support it, drastic measures must be taken. During the Civil Rights Movement in the 1960s, access to many businesses was blocked as a peaceful protest against segregation. Today much business is conducted on the Internet. We are using the LOIC to conduct distributed denial of service attacks against businesses that have aided in the censorship of any person. Our attacks do no damage to the computer hardware. We merely take up bandwidth and system resources like the seats at the Woolworth’s lunch counter.

  Please, do not despise us, as we are not the Anonymous that you may be familiar with. Anonymous’ past is not our present. May we remind you that Anonymous is a dynamic entity. Furthermore, anything attributed, credited, or tagged to Anonymous is not always based on the consensus of us as a whole. Even the document you read now was written by at least ten people simultaneously. Anonymous’ campaign does not intend to harm websites of the individual citizen, organization, or government, that supports the free flow of information. We are here for all of you; to campaign for all of you. Where others have made this promise and failed, we make this promise and aim to keep it for everyone. Anonymous wishes to defend the free flow of information on the Internet and beyond; We would like to ask that you as a citizen, organization, media organization, or government do the same. Any individual, organization, corporation,and/or government entity which supports Freedom of Speech and a free Internet is an ally of Anonymous.

  Our method of choosing targets is simple:
  We are against anyone who supports censorship, such as those who are responsible for the silencing of Wikileaks.
  We are against any entity that work towards the defilement of free speech and/or the free flow of information.

  Our request of you is simple.
  We ask you to consider the value of your natural Freedoms.
  We ask you to consider the value of free information for you and future generations.
  We ask you to consider the implications of information censorship, be it through the Internet or physical speech.
  We ask you to consider the future of your own human rights, as those who wish to take these rights from you now will not stop with this.

  Signed,
  Anonymous

  
  
  

  Manifesto from Anonymous is a post from: Blitz Event Marketing

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• Is Social Media a fad or the biggest shift

  Posted: Sun, 03 Oct 2010 09:57:24 +0000

  In a world where social media behemoths like Facebook can change their user interface between the time you send your final tweet about Stephen Colbert and before you wake up to read the news on your NYTimes iPhone app, can you possibly learn something about social media from a book written last year? “Is Social Media a fad or the biggest shift since the industrial revolution?” asks this new video based on Erik Qualman’s book Socialnomics: How Social Media Transforms the Way We Live and Do Business
  Although the short clip is not without an agenda, it wants to prove that we’re on the brink of a social media “revolution” from which there’s no turning back, the statistics presented in the animated short are hard to ignore. The Socialnomics video seems intended to convince businesses to invest in their social media strategy, “25% of search results for the world’s top 20 largest brands are links to user generated content and 34% of bloggers post opinions about products and brands, the YouTube clip warns, asking “Do you like what they are saying about your brand?”
  Here’s another caveat: The video fails to cite its statistics, so take them with a grain of salt.

  Here are just a few of the notable social media stats:

  - 96% of millennials have joined a social network.
  - Social media has overtaken porn as the number one activity on the web.
  - 1 out of 8 couples married in US met via social media.
  - The fastest growing segment on Facebook is females 55 to 65 years old
  - It took radio 38 years, TV 13 years, the Internet 4 years, and the iPod 3 years to reach 50 million users while Facebook reportedly added 200 million users in under a year.

  
  
  

   

  Is Social Media a fad or the biggest shift is a post from: Blitz Event Marketing

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• Your business in 2020

  Posted: Sat, 17 Jul 2010 07:02:38 +0000

  In June, 2010, Steve Jobs introduced the latest version of the iPhone. During his presentation of the new device’s video chat function, he mentioned a memory of his childhood; watching The Jetsons. This, he said, was what he envisioned the future to be like. He dreamed of technology like the iPhone 4 that would allow us to video chat in the palm of our hands. And now, it’s a reality.
  That got me thinking. We all dream of the future. Usually these dreams are fantastic visions of flying cars and Rosey the Robot. But how often do you sit down and think of the future of your business and your industry? Once a year? Once a month? How about every day? Steve Jobs and Apple have experienced wild success – and massive profits – because of a keen eye on the future.
  Think about the leap the iPhone made. Before it, phones were just phones. Now, the expectations we have for “mobile devices” is much higher. We expect them to help us communicate, locate information quickly and efficiently, help us preserve our precious memories with photos and video, and keep us connected with the physical world around us. These expectations are real and so are consumers’ expectations of your business. We live in fast times. It can feel overwhelming to try to stay one step ahead. But it doesn’t have to be. What we need is a plan – a method to keep things in perspective while focusing one eye on the future.

  

  Start by looking inside your industry. Subscribe to your competitors’ RSS feeds and check in once every day to see if any innovation is bubbling up. But don’t stop there. As an online retailer, Amazon.com and eBay are not likely your closest competitors. But they are proven leaders in the online retail industry. You might never come close to the success of these two enterprises but
  there is much to be learned from them. You might be surprised how often what seems to be a complex innovation can be adapted to your business and website. As a publisher or online news source, CNN.com might seem light years ahead. But look at a couple of their “revolutionary” ideas. They launched iReport several years ago; encouraging readers to submit their own news stories, videos and photos. Can you do this?

  Of course you can. In fact, you could have done this before CNN.com. What’s more, as a small business you often have the luxury of innovating at a much faster pace than “big business.” Take advantage of that. But let’s take a step back. Just as important as it is to dream big is to know what’s attainable and realistic. If you pay close attention to the business of the Web it can be very easy to get swept up in every latest, greatest trend and technology hacked together by every college dropout and supported by over-eager venture capitalists.
  Remember, this is your business. Just because mobile or the social Web is discussed ad nauseam by the “thought leaders” of the Web doesn’t mean they are the future of your business.
  They could play a significant role but might there be more pressing issues? Is there room for innovation outside of these areas? Of course — there always is.
  You know your industry better than anyone else. You will help decide the future of the industry. But remember, so will your consumers. They are empowered more than any other consumer generation prior. So, while deciding the future, look in the present and listen to what consumers are saying. “If you build it they will come” works sometimes but not every time.
  What will your business look like in 2020? That’s up to you and your consumers. But one thing is for certain — the future is right around the corner.

  Your business in 2020 is a post from: Blitz Event Marketing

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  Endorsed by Infotheque Intl.

  

• How social media has changed any event coverage…

  Posted: Wed, 07 Apr 2010 18:41:12 +0000

  Leaked video signifies growing power of independent web journalism. We are not intent to discuss the video here but the simple fact of the video’s release also reflects the ongoing revolution in how news gets produced and published. The group, called WikiLeaks, released the Pentagon video on Monday. Less than 24 hours later, the clip had netted more than 1.3 million viewers on YouTube alone!! The transmission of information, in and out of regularly authorized channels, has become much more immediate — and far more viral — than at any point in history. Virtually anyone with a browser and a DSL connection can now bring news to light in dramatic and instantaneous fashion. All these trends converged with the WikiLeaks video. Within moments, the world exploded in furious debate over 38 minutes worth of hard-eyed Baghdad gunfire and death back in 2007.

  People who participate on social networks, blogs and other similar venues are there for a reason – and that’s to connect around shared areas of interest and passion, often with an outcome in mind. It does not matter if this is now leaked news or marketing ideas.

  

  How social media has changed any event coverage… is a post from: Blitz Event Marketing

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