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<!--Generated by Site-Server v6.0.0-17392-17392 (http://www.squarespace.com) on Wed, 27 Mar 2019 14:43:03 GMT
--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://www.rssboard.org/media-rss" version="2.0"><channel><title>The Official Squarespace Blog</title><link>https://blog.squarespace.com/</link><lastBuildDate>Wed, 20 Mar 2019 20:53:45 +0000</lastBuildDate><language>en-US</language><generator>Site-Server v6.0.0-17392-17392 (http://www.squarespace.com)</generator><description></description><item><title>Get More Done In Less Time with Squarespace and Zapier</title><category>product</category><dc:creator>Emily Litwin</dc:creator><pubDate>Mon, 10 Dec 2018 18:37:46 +0000</pubDate><link>https://blog.squarespace.com/blog/get-more-done-in-less-time-with-squarespace-and-zapier</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5c0a95b50e2e7247df356611</guid><description><![CDATA[<p>Efficiency is key, especially when you’re running—or starting—a business. That’s why we’ve added <a href="https://zapier.com/apps/squarespace/integrations/?utm_source=partner_squarespace&amp;utm_medium=referral&amp;utm_campaign=ss-lbp"><span>Zapier</span></a>, a helpful automation tool, to our integration offerings so you can manage your workflow seamlessly from your Squarespace <a href="https://www.squarespace.com/"><span>website</span></a>. This new integration simplifies your to-do list by connecting the apps you already use to easily send data from one app to another. </p><p>With the holiday season in full swing, it can feel like there simply are not enough hours in the day to cross off every item on your list. With Zapier, you can connect external applications to your Squarespace account to help you get more done in less time. For example, if you have a form block set up on your website, you can set up new submissions to trigger “Zaps.” Zaps move information between the apps you use every day, giving you valuable time back in your busy schedule. </p><p>Once you have your Zaps set up, you can control the way in which they alert you to keep your workflow completely customized. For example, the Zaps could create a new ticket in Zendesk, if that’s how you’re currently managing new form submissions. Or, it could send you a Slack message instead. The Zap could also create a new Trello card, complete with information from the new submission. This way, you don’t have to alter the way in which you manage new submissions: you can simply automate the process.</p><p>Zapier is available for anyone using the Squarespace Business plan, Commerce Basic plan or Advanced plan. If you’d like to learn more about adding this integration to your <a href="https://www.squarespace.com/"><span>website</span></a>, check out our <a href="https://support.squarespace.com/hc/en-us/articles/360000641507"><span>KB guide</span></a>. As always, our award-winning Customer Care team is here to help 24/7. If you have any questions, get in touch with them <a href="https://support.squarespace.com/hc/en-us/requests/new"><span>here</span></a>. </p>]]></description><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5c0a95b50e2e7247df356611/1547741289887/1500w/blog-hero-zapier.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Get More Done In Less Time with Squarespace and Zapier</media:title></media:content></item><item><title>Introducing Our New Brand Identity</title><category>company</category><dc:creator>David Lee</dc:creator><pubDate>Mon, 03 Dec 2018 15:10:21 +0000</pubDate><link>https://blog.squarespace.com/blog/introducing-our-new-brand-identity</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5c053df36d2a730b26111af8</guid><description>At Squarespace, we believe in democratizing good design for the ambitious 
entrepreneur.</description><content:encoded><![CDATA[<p>At Squarespace, we believe in democratizing good design for the ambitious entrepreneur. In true New Yorker fashion, we are constantly challenging ourselves to stay ahead of the curve, keeping cutting edge design at the core of what we do everyday.</p><p>With this in mind, we are excited to share our new <a href="https://brand.squarespace.com/" target="_blank"><span>brand identity</span></a>. As one of the few tech companies that was born and bred in New York, we feel inspired by the city’s bold attitude and unique aesthetics. We wanted to make sure that this part of our history was represented in our visual brand as well. Our redesigned <a href="https://www.squarespace.com/" target="_blank"><span>homepage</span></a> showcases our platform and how you can use it to share your own perspective with the world, whether that’s with a new business, a new blog, or a new professional portfolio. We also updated our logo and collaborated with DIA and Francois Rappo from Optimo Foundry to create Clarkson, a new custom typeface named after our HQ’s address to honor our New York City heritage. &nbsp;</p><p>In launching our refreshed <a href="https://brand.squarespace.com/" target="_blank"><span>identity</span></a>, we are hoping others will feel inspired to step outside of the box and push the creative boundaries with their own evolving brand vision. When building a brand, it’s important to try innovative new ways of representing it, especially as you grow. After all, design choices are not intended to be finite. </p><p>Looking for more design inspiration for your own website? We created a microsite that features some of the new elements of our own revamped identity. You can also check out our <a href="https://www.instagram.com/squarespace/" target="_blank"><span>Instagram feed</span></a> where we will be featuring fresh content that speaks to this new brand ethos. It’s time to create with <a href="https://www.squarespace.com/" target="_blank"><span>purpose</span></a>.</p>

  

    
      
      
        
          
            <a href="http://sqsp.link/RnAEjD" target="_blank">
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5c0543fe0e2e729c0ea12cba/1543849800630/Squarespace+Logo+New" data-image-dimensions="750x750" data-image-focal-point="0.5,0.5" alt="Squarespace Logo New" data-load="false" data-image-id="5c0543fe0e2e729c0ea12cba" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5c0543fe0e2e729c0ea12cba/1543849800630/Squarespace+Logo+New?format=1000w" />
            
          
            </a>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5c053df36d2a730b26111af8/1544457525865/1500w/MAKE_IT_2.jpg" medium="image" isDefault="true" width="1500" height="1498"><media:title type="plain">Introducing Our New Brand Identity</media:title></media:content></item><item><title>9 Things You Can Do To Increase Your Online Sales This Holiday Season</title><category>product</category><dc:creator>Kimberly Lin</dc:creator><pubDate>Wed, 21 Nov 2018 18:00:45 +0000</pubDate><link>https://blog.squarespace.com/blog/9-things-you-can-do-to-increase-your-online-sales-this-holiday-season</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5bf58398f950b707b1228d4d</guid><description>The holiday season is a crucial time for your business. When it comes to 
making the sales you want, this is the time of year to optimize your 
strategies and get results.</description><content:encoded><![CDATA[<p>The holiday season is a crucial time for your business. When it comes to making the sales you want, this is the time of year to optimize your strategies and get results. With Squarespace’s all-in-one platform, you already have access to some of the most powerful commerce and marketing tools. Here are nine things you can do today to increase your sales this month: </p><ol data-rte-list="default"><li><p>Let your customers easily purchase products on a recurring basis through <a href="https://support.squarespace.com/hc/en-us/articles/360002012247" target="_blank"><span><strong>Squarespace Subscriptions</strong></span></a>. It has never been easier to build a loyal customer base.</p></li><li><p>Give your customers the option of <a href="https://support.squarespace.com/hc/en-us/articles/115012234727" target="_blank"><span><strong>Gift Cards</strong></span></a>. Customers often spend more than the card’s value, and return less when they have full control over what they can buy.</p></li><li><p>Connect with your customers through <a href="https://www.squarespace.com/email-marketing" target="_blank"><span><strong>Squarespace Email Campaigns</strong></span></a>. Send impactful emails that match the brand you’ve already built on Squarespace. This is a great way to target your audience with specific messaging, especially around holiday sales and events.</p></li><li><p>Reach returning and potential customers alike by linking to your products in <a href="https://blog.squarespace.com/blog/expand-your-reach-with-shopping-on-instagram" target="_blank"><span><strong>Shoppable Posts on Instagram</strong></span></a><strong>.</strong> Visually showcase all that your store has to offer. </p></li><li><p>Understand sales and conversion rates at a glance with <a href="https://support.squarespace.com/hc/en-us/articles/360001991488" target="_blank"><span><strong>Squarespace Analytics</strong></span></a>. View Sales by Product to learn how each is performing, and view spikes in your site’s visitors through traffic alerts. The more info you have, the more strategic decisions you can make on inventory, merchandising, and marketing. </p></li><li><p>Create a <a href="https://support.squarespace.com/hc/en-us/articles/115008375848" target="_blank"><span><strong>Promotional Pop-Up</strong></span></a> to encourage visitors to sign up for your email newsletter, announce a new product, or a share a special holiday discount.</p></li><li><p>Add an extra incentive with a timely <a href="https://support.squarespace.com/hc/en-us/articles/205811178" target="_blank"><span><strong>discount code</strong></span></a>. Create a code to share with certain customers via email or highlight the new prices with an announcement bar that greets visitors as they arrive on your website. Fans of your business will be sure to take advantage of the savings.</p></li><li><p>Better understand the actions visitors take on your site with <a href="https://support.squarespace.com/hc/en-us/articles/115015760107" target="_blank"><span><strong>Facebook Pixel</strong></span></a>. With our integration, you can easily track actions including content views, abandoned carts, and purchases, allowing you to better understand your audience, and market smarter during the holiday season.</p></li><li><p>Once you’ve set up Facebook Pixel, you can create <a href="https://support.squarespace.com/hc/en-us/articles/360002041068" target="_blank"><span><strong>Dynamic Ads</strong></span></a> that use products you’ve uploaded to Facebook Product Catalog to automatically create and place advertisements. Facebook pulls the parameters you’ve set in Pixel to inform ad placement to help target your audience. </p><p>If you’d like to take advantage of gift cards, Subscriptions, Shopping on Instagram, and even more ways to manage your business, upgrade to a <a href="https://www.squarespace.com/ecommerce-website" target="_blank"><span>Commerce plan</span></a> today. And as always, if you need a hand, our <a href="https://support.squarespace.com/hc/en-us" target="_blank"><span>Customer Care team</span></a> is standing by.<br></p></li></ol>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5bf58398f950b707b1228d4d/1544456152218/1500w/background-2500w.jpg" medium="image" isDefault="true" width="1500" height="847"><media:title type="plain">9 Things You Can Do To Increase Your Online Sales This Holiday Season</media:title></media:content></item><item><title>Add beautiful new imagery to your website – for free – with Unsplash</title><category>product</category><dc:creator>Ida Fey</dc:creator><pubDate>Fri, 16 Nov 2018 16:48:28 +0000</pubDate><link>https://blog.squarespace.com/blog/add-beautiful-new-imagery-to-your-website-for-free-with-unsplash</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5bedeea3575d1ffad0a933d3</guid><description><![CDATA[<p>You have a big idea. Now you just have to figure out how to bring it to life. Enter: <a href="https://unsplash.com/" target="_blank"><span>Unsplash</span></a>. With our new integration, you can access hundreds of thousands of free, high quality images to add directly to your Squarespace website to help your dream become a reality online.</p><p>When it comes to creating a memorable online presence, adding fresh, professional imagery is absolutely crucial. However, we frequently hear from our customers that finding the right imagery is one of the biggest challenges to launching a new website. After all, you just came up with your big idea. You may not have a ton of visuals that support it just yet. </p><p>Now, instead of putting extra time or money into creating your own visuals, now you can simply replace the demo content on your chosen template with ease. Unsplash has an active group of contributing photographers from all around the world who have generously decided to share their work with others in the broader creative community, for free. Their massive digital library offers a wide variety of premium content that you can browse as you bring your vision to life on your own website. </p><p>Maybe you’ve already launched your website and are looking to add something fresh to your online presence. Unsplash can help you add free imagery to new blog posts, product lines, or simply update that ‘About Me’ section. Having an online presence is important, but it’s also vital to continue to add new content on a consistent basis. This gives your current visitors a reason to return. Plus, with this new unlimited access to free professional imagery, it’s never been easier to find the right visuals for your marketing efforts. For example, you may want to create a weekly email newsletter to share news about your business or to craft new social media posts to direct followers back to your website. With Unsplash, you can add imagery to your marketing channels to help your business stand out without breaking the budget.</p><p>Thinking about starting a website? Get started today with a free trial. If you have any questions, our Customer Care Team is <a href="https://support.squarespace.com/hc/en-us" target="_blank"><span>available</span></a> to help 24/7.</p><p>We are also excited to announce that we will be participating in this year’s <a href="https://awards.unsplash.com/" target="_blank"><span>Unsplash Awards</span></a>. This event is intended to celebrate the impact that Unsplash contributors have made through their generosity and artistry to the larger creative community. Submit your photographs to one of the twelve categories before December 7th to be considered for the awards. Squarespace’s own Design Manager Andre Felipe Ribeiro will be judging the ‘People and Relationships’ category. The winners will be announced on December 17th. <br></p>

  

    
      
      
        
          
            <a href="https://awards.unsplash.com/" >
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5beeee83032be412b050e78a/1544456312796/Unsplash+Awards+2018" data-image-dimensions="2000x1000" data-image-focal-point="0.5,0.5" alt="Unsplash Awards 2018" data-load="false" data-image-id="5beeee83032be412b050e78a" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5beeee83032be412b050e78a/1544456312796/Unsplash+Awards+2018?format=1000w" />
            
          
            </a>]]></description><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5bedeea3575d1ffad0a933d3/1545159586049/1500w/Email_Unsplash_Blog_Small.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Add beautiful new imagery to your website – for free – with Unsplash</media:title></media:content></item><item><title>Introducing Subscriptions for Squarespace Commerce: A New Way To Sell This Holiday Season</title><category>product</category><dc:creator>Rafael Balbi</dc:creator><pubDate>Thu, 15 Nov 2018 15:20:02 +0000</pubDate><link>https://blog.squarespace.com/blog/introducing-subscriptions-for-squarespace-commerce-a-new-way-to-sell-this-holiday-season</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5beb2e1a6d2a73d37e81b87b</guid><description>Whether your customers are shopping for others—or for themselves—this 
holiday season, we have the perfect gift solution for them: Squarespace 
Subscriptions.</description><content:encoded><![CDATA[<p>Whether your customers are shopping for others—or for themselves—this holiday season, we have the perfect gift solution for them: <a href="https://support.squarespace.com/hc/en-us/articles/360002012247" target="_blank"><span>Squarespace Subscriptions</span></a>. After a simple set up, you can sell your products on a recurring basis using our subscription feature. Whether you’re selling an ongoing monthly subscription box, an annual product delivery, or a temporary seasonal item, you can set up recurring and limited subscriptions that best meet your customers’ needs.</p><p>As soon as a customer purchases a subscription, we’ll start doing the work for you. No need to follow up — subsequent orders come in automatically. It has never been easier to build a loyal customer base for your brand. </p>

  

    
      
      
        
          
            <a href="https://support.squarespace.com/hc/en-us/articles/360002012247-Subscription-products" >
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5bed8dfd575d1f1bd37daf69/1544456419764/Commerce+Subscriptions+Squarespace+Blog" data-image-dimensions="2201x1607" data-image-focal-point="0.5,0.5" alt="Commerce Subscriptions Squarespace Blog" data-load="false" data-image-id="5bed8dfd575d1f1bd37daf69" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5bed8dfd575d1f1bd37daf69/1544456419764/Commerce+Subscriptions+Squarespace+Blog?format=1000w" />
            
          
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<p>With Subscriptions, there’s no need to learn about or pay for an additional service. Plus, you don’t have to worry about sending your customers through a third-party provider with different branding or confusing design. All transactions will take place directly on your Squarespace website so you can save time and money. </p><p>If you’re on the Commerce Advanced plan, you can start using the Subscriptions feature today. If not, it’s time to upgrade. If you have any questions, our <a href="https://support.squarespace.com/hc/en-us/requests/new" target="_blank"><span>Customer Care Team</span></a> is available to help 24/7.</p><p>Don’t have a Squarespace website yet? Start your <a href="https://www.squarespace.com/" target="_blank"><span>free trial</span></a> today. </p>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5beb2e1a6d2a73d37e81b87b/1544456426255/1500w/CommerceSubscriptions_Blog_20181031-v2+%281%29.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Introducing Subscriptions for Squarespace Commerce: A New Way To Sell This Holiday Season</media:title></media:content></item><item><title>Leaders With Social Heart: Three Companies on a Mission to Better The World</title><dc:creator>David Lee</dc:creator><pubDate>Thu, 20 Sep 2018 15:59:11 +0000</pubDate><link>https://blog.squarespace.com/blog/leaders-with-social-heart-three-companies-on-a-mission-to-better-the-world</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5ba3b483562fa73e81f15200</guid><description>At Squarespace, we take special pride in customers who are not only working 
to make their own dreams come true, but are also focused on making the 
world a better place. That’s why we’re honored to be partnering with 
professional creative network, The Dots, on their latest 10x10 project that 
celebrates 100 influential leaders who use their creative platforms to make 
a social impact.</description><content:encoded><![CDATA[<p>At Squarespace, we take special pride in customers who are not only working to make their own dreams come true, but are also focused on making the world a better place. That’s why we’re honored to be partnering with professional creative network, <a href="https://the-dots.com/" target="_blank">The Dots</a>, on their latest 10x10 project that celebrates 100 influential leaders who use their creative platforms to make a social impact. </p><p>As part of the initiative, we contributed ten brands that we admire to be included on this month’s list. Check out a few of the inspiring nominations below: </p><p><a href="https://parkssc.com/" target="_blank"><span><strong>PARK Social Soccer Co.</strong></span></a></p><p>PARK Social Soccer Co. makes league quality soccer balls in an effort to change lives, both on and off the field. Their mission? “To turn the world’s most beloved sport into the world’s most powerful catalyst for social impact.” It was with this goal in mind that they created the Pass-A-Ball Project, which has served 50,000 kids to date. When consumers buy a soccer ball from PARK, the organization donates an identical ball to a child in need. </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5ba3beb58165f5c3a1dd73e2/1537457860919/PARK+SS" data-image-dimensions="1636x920" data-image-focal-point="0.5,0.5" alt="PARK SS" data-load="false" data-image-id="5ba3beb58165f5c3a1dd73e2" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5ba3beb58165f5c3a1dd73e2/1537457860919/PARK+SS?format=1000w" />
            
          

          

        
      
      
    

  


<p><a href="http://www.parley.tv/#fortheoceans" target="_blank"><span><strong>Parley for the Oceans</strong></span></a><a href="http://sqsp.link/bs9QRn" target="_blank"><strong> </strong></a></p><p>In order to protect our oceans, Parley for the Oceans has created a space where creators, thinkers, and leaders can come together to raise awareness for the environmental threats that exist on our planet. They have built a movement where artists, musicians, actors, filmmakers, designers, journalists, architects, product inventors, and scientists can collaborate on potential solutions to the growing number of problems that exist in the ocean ecosystem. </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5ba3bdb5104c7b2c9e415474/1537457614913/Parley_home.jpg" data-image-dimensions="1393x1176" data-image-focal-point="0.5,0.5" alt="Parley_home.jpg" data-load="false" data-image-id="5ba3bdb5104c7b2c9e415474" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5ba3bdb5104c7b2c9e415474/1537457614913/Parley_home.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<p><a href="https://www.magnumfoundation.org/" target="_blank"><span><strong>Magnum Foundation</strong></span></a></p><p>Founded in 2007, Magnum Foundation was conceived as an initiative to support independent, long-form visual storytelling on social issues. Their work is grounded in the belief that images are a powerful tool for engaging issues and ideas. Magnum Foundation is committed to supporting a global network of social justice and human rights-focused photographers while still participating in their own local arts and activist community on New York City's Lower East Side. </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5ba3be12652dea435f8f539f/1537457716222/Copy%2Bof%2BRoi%CC%88_Saade_20.jpg" data-image-dimensions="2500x1667" data-image-focal-point="0.5,0.5" alt="Copy+of+Roï_Saade_20.jpg" data-load="false" data-image-id="5ba3be12652dea435f8f539f" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5ba3be12652dea435f8f539f/1537457716222/Copy%2Bof%2BRoi%CC%88_Saade_20.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<p>Check out The Dots’ <a href="https://the-dots.com/projects/leaders-with-social-heart-100-creative-changemakers-248117" target="_blank">feature</a> to see the full list of incredible organizations who are working hard to create change in our world. </p><p>Looking to start your own organization with a cause? Visit <a href="https://www.squarespace.com/" target="_blank">Squarespace.com</a> to learn more about our all-in-one solution to building an online presence that takes a stand and makes a difference.</p><p><br><br></p>]]></content:encoded><media:content type="image/png" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5ba3b483562fa73e81f15200/1553116520639/1500w/thedots_socialheart_background.png" medium="image" isDefault="true" width="1500" height="844"><media:title type="plain">Leaders With Social Heart: Three Companies on a Mission to Better The World</media:title></media:content></item><item><title> Expand your reach with shopping on Instagram </title><category>product</category><dc:creator>Kimberly Lin</dc:creator><pubDate>Tue, 21 Aug 2018 18:32:05 +0000</pubDate><link>https://blog.squarespace.com/blog/expand-your-reach-with-shopping-on-instagram</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5b69c373352f53b440691939</guid><description><![CDATA[<p>Reaching your customers across multiple channels is more important than ever, and now you can reach an even larger audience with shopping on Instagram. We’re happy to announce new tools that allow you to tag and sell products from your Squarespace store on <a href="https://www.instagram.com/" target="_blank">Instagram</a>.</p><p>Make an impact by visually showcasing your products. Shoppable posts give Instagram users another avenue to discover your brand and your products. When you tag a product, users can tap the image to view product details and click through to buy it on your site — all without leaving the app. Linking your product catalog to Instagram is a great way to reach your audience where they’re already spending their time, share products with followers, and attract new customers. And with Squarespace’s built-in analytics, you can see how much traffic and sales your shoppable posts are driving through your online store. &nbsp;</p><p>This feature is available on the Commerce Basic and Advanced plans. Simply import your store’s inventory to your Facebook Business Manager account and reference your product catalog from your Instagram business profile. Once Instagram <a href="https://help.instagram.com/1627591223954487?helpref=related&amp;ref=related">approves your profile</a>, it’s easy to tag your products wherever they appear in your posts. To learn more about setting up shopping on Instagram, take a look at our help guide. If you have any questions, our <a href="https://support.squarespace.com/hc/en-us" target="_blank">Customer Care Team</a> is available to help 24/7.</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>]]></description><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5b69c373352f53b440691939/1544457388210/1500w/ShoppingOnInstagram_Blog_20180816_V1.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Expand your reach with shopping on Instagram</media:title></media:content></item><item><title>Pride 2018: Squarespace x Sarah Lineberger</title><category>culture</category><category>company</category><dc:creator>Anthony Casalena</dc:creator><pubDate>Fri, 22 Jun 2018 20:24:07 +0000</pubDate><link>https://blog.squarespace.com/blog/pride-2018</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5b2c0bd188251b7405a0bf94</guid><description>For the third year in a row, Squarespace is excited to celebrate our LGBTQ+ 
community by sponsoring the official Pride marches across all three of our 
office locations and creating a special installation for our New York 
office.</description><content:encoded><![CDATA[<p>For the third year in a row, Squarespace is excited to celebrate our LGBTQ+ community by sponsoring the official Pride marches across all three of our office locations and creating a special installation for our New York office.</p><p>At our headquarters, we’ve partnered with Squarespace customer and floral designer <a target="_blank" href="https://www.handandrose.com/">Sarah Lineberger</a> to create a full-scale floral installation on our building’s facade at 8 Clarkson Street. Sarah was the floral designer behind <a target="_blank" href="https://www.elledecor.com/celebrity-style/a10319252/beyonces-florist-pregnancy-photoshoot/">the most liked Instagram photo of 2017</a>, and we’re thrilled to be working with her on this project. The installation frames our facade with more than 3,000 locally-sourced flowers.</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5b2e85242b6a28effed978c4/1529775537237/sarah.jpg" data-image-dimensions="2500x3750" data-image-focal-point="0.5,0.5" alt="sarah.jpg" data-load="false" data-image-id="5b2e85242b6a28effed978c4" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5b2e85242b6a28effed978c4/1529775537237/sarah.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<p>We’re proud to be a part of this important movement that celebrates inclusion and acceptance. Beyond our external actions, our mission of empowerment starts from within. Our company is committed to developing and building diverse teams so we can better understand, and create for, the multifaceted cultures and identities of our customers.</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5b2d59948a922db667e6cada/1529698738085/sarah_lineberger.jpg" data-image-dimensions="2500x1667" data-image-focal-point="0.5,0.5" alt="sarah_lineberger.jpg" data-load="false" data-image-id="5b2d59948a922db667e6cada" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5b2d59948a922db667e6cada/1529698738085/sarah_lineberger.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<p>Get a behind-the-scenes look at our prep for Pride by following us on social media:</p>


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<p>Going to the march? We’ll see you there. We’re proud to continue supporting Pride and look forward to engaging in more initiatives to create a more inclusive future for us all.</p>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5b2c0bd188251b7405a0bf94/1529946459667/1500w/detail_2.jpg" medium="image" isDefault="true" width="1500" height="2250"><media:title type="plain">Pride 2018: Squarespace x Sarah Lineberger</media:title></media:content></item><item><title>Say More and Sell More with Squarespace Email Campaigns</title><category>product</category><dc:creator>Tim Miller</dc:creator><pubDate>Tue, 12 Jun 2018 13:53:04 +0000</pubDate><link>https://blog.squarespace.com/blog/email-marketing</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5b1eda8f575d1f38e1d258a5</guid><description><![CDATA[<p>We’re pleased to announce the launch of <a target="_blank" href="https://www.squarespace.com/email-marketing">Squarespace Email Campaigns</a>, the newest addition to our growing suite of marketing tools. Connecting with your audience goes beyond your homepage, and now you can extend your brand to the emails you send your subscribers, driving engagement and increasing sales. Today, it’s easier than ever with Squarespace’s all-in-one platform.</p><iframe mozallowfullscreen="" allowfullscreen="" src="https://player.vimeo.com/video/273981603?app_id=122963&amp;wmode=opaque" width="640" webkitallowfullscreen="" frameborder="0" title="Introducing Squarespace Email Campaigns" height="360"></iframe><p>Drafting an email campaign that mirrors the style and content of your website is simple: choose from dozens of customizable layouts to express what you have to say, whether you’re making an announcement, launching a product, or sharing other news. Our professionally designed layouts automatically pull in your logo and social icons so you can focus on your message. You can even populate them with existing content such as blog posts or products in one click, saving time and avoiding mistakes. And with Squarespace’s responsive designs, your emails will look great no matter the device they’re viewed on.</p><p>Squarespace Email Campaigns scales with you as your marketing endeavors grow, giving you the ability to target specific groups with unique mailing lists. Quickly understand how subscribers respond to your content with real-time analytics, such as open and click-through rates. Combined with the robust traffic and sales metrics in Squarespace Analytics, you now have a holistic view of how your audience engages with you and your brand.</p><p>Whether you’re promoting a sale for your online store, sharing your most recent blog post, or sending an invitation, Squarespace Email Campaigns helps you effectively connect with your audience. Existing Squarespace customers can use Email Campaigns at no cost for a limited time during an invite-only early access period. Customers will receive an email when it has been added to their account. General availability is coming soon at a <a target="_blank" href="http://squarespace.com/email-marketing/pricing">low monthly rate</a>.</p><p><a target="_blank" href="http://squarespace.com/email-marketing">Learn more</a>&nbsp;about what Squarespace Email Campaigns can do for you and your business. As always, if you have any questions, our <a href="https://support.squarespace.com/hc/en-us">Customer Care team</a> is here to help 24/7.</p>]]></description><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5b1eda8f575d1f38e1d258a5/1529018679652/1500w/newsletter-campaign-banner-image-mobile_v3.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Say More and Sell More with Squarespace Email Campaigns</media:title></media:content></item><item><title> Improve Your SEO Strategy with Google Search Keywords</title><category>product</category><dc:creator>Inga Chen</dc:creator><pubDate>Mon, 07 May 2018 13:32:27 +0000</pubDate><link>https://blog.squarespace.com/blog/improve-your-seo-with-google-search-keywords</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5ac395606d2a737c800e18de</guid><description><![CDATA[<p>It’s a big wide web out there, and locking down your <a href="https://support.squarespace.com/hc/en-us/articles/206744067">search engine optimization</a> (SEO) strategy is an important part of attracting the right audience and customers to your site. That is why we’re committed to providing you with the tools you need to get discovered.</p><p>Squarespace is the first CMS to integrate with Google Search Console to help you identify which keywords are driving traffic to your site and understand how you rank in search. These insights, available in the new Google Search Keywords panel within Squarespace Analytics, will help you refine your SEO strategy and optimize your ranking.</p><p>Verifying your website with Google Search Console now requires just one click within Squarespace. Once you’ve verified your site, you can access the new Google Search Keywords panel, where you can view your top keywords by total impressions, clicks, click-through rate, and search position. When combined with other metrics within <a href="https://support.squarespace.com/hc/en-us/articles/206544167">Squarespace Analytics</a>, these additional insights paint a rich picture of your website’s visitors, from how they discover your content to how they engage with it.</p><p> </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5aec826b03ce6465c4beb11e/1525449330177/GoogleSearchConsoleGIF_v06.gif" data-image-dimensions="1200x742" data-image-focal-point="0.5,0.5" alt="GoogleSearchConsoleGIF_v06.gif" data-load="false" data-image-id="5aec826b03ce6465c4beb11e" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5aec826b03ce6465c4beb11e/1525449330177/GoogleSearchConsoleGIF_v06.gif?format=1000w" />
            
          

          

        
      
      
    

  


<p> </p><p>The Google Search Keywords panel is available on all plans. For more information on the metrics shown or verifying your website with Google Search Console, take a look at our <a href="https://support.squarespace.com/hc/en-us/articles/360001014647/">help guide</a>. As always, our <a href="https://support.squarespace.com/hc/en-us/requests/new">Customer Care Team</a> is available 24/7 to answer any questions you might have.</p>]]></description><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5ac395606d2a737c800e18de/1525700308032/1500w/google-search-keywords-blogpost-v2-lgonzalez.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Improve Your SEO Strategy with Google Search Keywords</media:title></media:content></item><item><title>Introducing Casting Call, a Podcast from Squarespace and Gimlet Creative</title><category>company</category><category>culture</category><dc:creator>Kinjil Mathur</dc:creator><pubDate>Tue, 01 May 2018 13:00:00 +0000</pubDate><link>https://blog.squarespace.com/blog/introducing-casting-call-a-podcast-from-squarespace-and-gimlet-creative</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5ae795c570a6adf7b80302e1</guid><description><![CDATA[<p>If you listen to podcasts, you may have heard a Squarespace ad or two...or ten. Back when we purchased our first podcast ad in 2009 (when the ad read was a whole three whole minutes long!), we didn’t know what a viral sensation our prolific podcast advertising would become. Now, Squarespace is entering the fold in a new way by launching our own show with the help of the award-winning team at Gimlet Creative. Introducing Casting Call, a reality audio series hosted by Jonathan Goldstein that documents our search across America for the next great podcast.</p><p>On any given day, the majority of podcasts that top the charts are produced in a major metropolitan area (New York, Los Angeles, Chicago, or Atlanta). Great ideas can come from anywhere, and we're hoping that our competition gives individuals who may have never considered starting a podcast before access to the tools and production resources that come along with being in these markets. &nbsp;Squarespace is a platform that empowers individuals with creative ideas to succeed, so it’s no surprise that when we considered producing our own podcast content, we chose to stay true to that mission. We want to provide that extra push and source of inspiration people might need to get out there and start their next venture—be it creating a website or starting a podcast.</p><p>We’re looking forward to hearing new voices from all over, and are excited to give a platform to an exciting, up-and-coming talent in podcasting. Now through May 21st, we’re putting out an open (pod)casting call at <a href="http://www.castingcallshow.com">castingcallshow.com</a> for aspiring hosts from all over the country.</p><p>Submissions will be reviewed by our esteemed panel of judges, including: our founder and CEO Anthony Casalena; Nazanin Rafsanjani, VP of New Show Development at Gimlet Media; and Aminatou Sow, co-founder of Tech LadyMafia and co-host of the podcast Call Your Girlfriend. The judges will choose three finalists who will come to New York City to produce a pilot for their show at Gimlet’s studios. Each pilot will air as an individual episode of Casting Call and, at the end of the journey, one talented hopeful will be awarded their very own Gimlet mini-series and maybe even a Squarespace ad or two—because is a podcast even a podcast without one?</p><p>This fall, we’ll launch the podcast that documents it all. To follow along behind the scenes in the search, subscribe to Casting Call in Apple Podcasts, Spotify, or your favorite podcast app. The journey begins this September.<br /><br /><em>To submit, you must be legally present in the United States, be 18 years of age or older and meet all other eligibility requirements. Enter at <a href="http://www.castingcallshow.com">www.castingcallshow.com</a>.</em></p>]]></description><media:content type="image/png" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5ae795c570a6adf7b80302e1/1525191806719/1500w/castingcall_1x1_imageonly_1024.png" medium="image" isDefault="true" width="1024" height="1024"><media:title type="plain">Introducing Casting Call, a Podcast from Squarespace and Gimlet Creative</media:title></media:content></item><item><title>Squarespace Partners with the 2018 Tribeca Film Festival</title><dc:creator>Natasha Ivankovitser</dc:creator><pubDate>Wed, 18 Apr 2018 21:45:04 +0000</pubDate><link>https://blog.squarespace.com/blog/tribeca-film-fest</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5ad75aa1562fa70e018b251e</guid><description><![CDATA[<p>Squarespace is proud to be partnering with the <a href="https://www.tribecafilm.com/">Tribeca Film Festival</a> on a variety of events to enrich the week-and-a-half-long festival that has taken place since 2002. As a company based in New York City, we're proud to embrace our roots by investing in the city's arts and culture community.</p><iframe scrolling="no" allowfullscreen="" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayers.brightcove.net%2Fpages%2Fv1%2Findex.html%3FaccountId%3D1196751612001%26playerId%3Ddefault%26videoId%3D5772758370001%26mode%3Diframe&amp;url=https%3A%2F%2Fplayers.brightcove.net%2F1196751612001%2Fdefault_default%2Findex.html%3FvideoId%3D5772758370001&amp;image=http%3A%2F%2Fbrightcove.vo.llnwd.net%2Fv1%2Funsecured%2Fmedia%2F1196751612001%2F201804%2F1615%2F1196751612001_5772767566001_5772758370001-vs.jpg%3FpubId%3D1196751612001%26videoId%3D5772758370001&amp;key=61d05c9d54e8455ea7a9677c366be814&amp;type=text%2Fhtml&amp;schema=brightcove&amp;wmode=opaque" width="800" frameborder="0" class="embedly-embed" height="450"></iframe><p>We partnered with the Tribeca Film Festival on the following moments to empower and inspire the next wave of storytellers in film:</p><ul><li><strong>Tribeca Film Festival x Squarespace City Guide</strong><br />We curated a list of local dining recommendations consisting of 25 businesses who host their websites on Squarespace, such as <a href="https://www.blueribbonrestaurants.com/restaurants/blue-ribbon-brasserie-landing">Blue Ribbon Brasserie</a>, <a href="http://www.dante-nyc.com/">Dante</a>, and <a href="https://www.cafeintegral.com/">Cafe Integral</a>, for festival attendees and industry folks to enjoy and make the most of their Tribeca experience.</li><li><strong>Squarespace 1:1 Website-Building Consultations at the Festival Hub</strong><br />When filmmakers check in at registration and pick up their credentials, they’ll also learn how to share their work online with Squarespace. Squarespace Specialists will provide premium support and 1:1 website-building consultations to help attendees create websites as unique as their creative visions.</li><li><strong>Tribeca Talks: Director’s Series</strong><br />In this series of discussions, today’s most groundbreaking filmmakers such as Alexander Payne and Nancy Meyers, among others, delve into what they’ve learned throughout their careers. You can check out the entire lineup <a href="https://www.tribecafilm.com/filmguide?s_name=Tribeca+Talks%3A+Directors+Series&amp;section=56f461321f099e4b7a000002">here</a>.</li><li><strong>The Director’s Brunch</strong><br />At this invite-only annual brunch, Squarespace is excited to honor and celebrate the 200 participating festival directors alongside the Tribeca Film Festival executive team.</li></ul><p>The 2018 <a href="https://www.tribecafilm.com/">Tribeca Film Festival</a> will take place from Wednesday, April 18th to Sunday, April 29th throughout downtown Manhattan.</p><p>Squarespace is also honored to have our short film <a href="https://www.youtube.com/watch?v=LgQB9cIa0DE">“Make Your Next Move”</a>, made in collaboration with creative collective JohnXHannes and featuring John Malkovich, nominated as one of the finalists for the Tribeca X Award.</p><p>Squarespace is a platform that empowers people to tell their stories, and we’re so excited to work with an organization like Tribeca Film Festival that supports the next generation of great storytellers in film.</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5ad79b8c70a6ad81ab15a867/1524079516680/SPRING_STUDIOS_50A0189.jpg" data-image-dimensions="2500x2500" data-image-focal-point="0.5,0.5" alt="SPRING_STUDIOS_50A0189.jpg" data-load="false" data-image-id="5ad79b8c70a6ad81ab15a867" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5ad79b8c70a6ad81ab15a867/1524079516680/SPRING_STUDIOS_50A0189.jpg?format=1000w" />]]></description><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5ad75aa1562fa70e018b251e/1524087904642/1500w/CITY_GUIDE_1_1588.jpg" medium="image" isDefault="true" width="1500" height="1017"><media:title type="plain">Squarespace Partners with the 2018 Tribeca Film Festival</media:title></media:content></item><item><title>Updates to Our Terms &#x26; Policies</title><category>company</category><dc:creator>Courtenay O'Connor</dc:creator><pubDate>Fri, 13 Apr 2018 18:40:42 +0000</pubDate><link>https://blog.squarespace.com/blog/terms-updates-2018</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5acfbe8cf950b750de759b33</guid><description><![CDATA[<p>Squarespace’s Terms of Service and Privacy Policy are getting an update effective May 14, 2018. We’re making these changes to keep pace with our growing international user base and expanded product offerings, and to ensure that we continue to be transparent about our practices. These updates also address the new requirements under the European Union (EU) data protection law called the General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018. We encourage you to read the updated <a target="_blank" href="https://www.squarespace.com/terms-of-service">Terms of Service</a> and <a target="_blank" href="https://www.squarespace.com/privacy">Privacy Policy</a>, but we wanted to give you a summary of a few items that may be important to you.</p><ul><li><p><strong>Privacy:</strong> We restructured our Privacy Policy to be clearer about the ways we collect, use, process, and share personal information. It also explains rights and choices you have over your personal information (and that of visitors to your Squarespace sites), including the ability to access, correct, and delete personal information.</p></li><li><p><strong>International Growth:</strong> In recognition of the global nature of our user base, Squarespace Ireland Limited, our Irish entity, is going to provide services to our users outside of the US. For users who are not residents of or who do not have their principal place of business in the US, the Terms of Service will be an agreement with Squarespace Ireland Limited and the laws of Ireland will apply. If you are a resident of or have your principal place of business in the United States of America or any of its territories or possessions, the Terms of Service will be an agreement with Squarespace, Inc. and the laws of the State of New York will apply.</p></li><li><p><strong>Data Processing Addendum:</strong> Additionally, we’ve incorporated a Data Processing Addendum (DPA) into our updated Terms of Service that may apply to you if you (or your use of our services) is subject to EU data protection law (including the GDPR). The DPA will be posted on May 14 and will explain how we handle, on your instructions, your and other people’s personal information that you collect or submit using our services.</p></li><li><p><strong>Services Provided:</strong> We made changes to the terms to clarify our relationship with our users in regards to what we do and provide as part of our services. We also made changes such as raising the minimum age of our users from thirteen (13) to sixteen (16) years old.</p></li><li><p><strong>Other Policies:</strong> On May 14, we will update our Cookie Policy, Copyright Policy, Acceptable Use Policy, and Developer Terms to make sure they are clear and consistent with these changes. When we make those updates, we’ll let you know in your account, and we encourage you to read the full updated terms.</p></li></ul><p>We hope you’ll find these updated and new terms and policies beneficial, but if you have any feedback, please feel free to <a target="_blank" href="https://support.squarespace.com/hc/en-us/requests/new?ticket_form_id=360000104627">contact us</a>. We’ll review all feedback we receive on the matter, and will take action as appropriate. Keep in mind that we may not be able to respond to these requests individually.</p><p>Overall, you should not experience any change in how you use Squarespace’s products and services, and our platform will continue to provide you with the experience you’ve come to know and trust.</p>]]></description></item><item><title>Tipping the Scales Toward Equal Pay</title><category>culture</category><category>company</category><dc:creator>Kinjil Mathur</dc:creator><pubDate>Tue, 10 Apr 2018 13:00:00 +0000</pubDate><link>https://blog.squarespace.com/blog/equal-pay</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5acbdaa71ae6cf686a11d814</guid><description><![CDATA[<p>For every dollar a man earns in the U.S., a woman earns <a target="_blank" href="https://iwpr.org/publications/gender-wage-gap-2017-race-ethnicity/">an average of 80 cents</a>. According to the World Economic Forum, <a target="_blank" href="https://www.weforum.org/agenda/2017/11/pay-equality-men-women-gender-gap-report-2017/">it will take more than 200 years</a> to close this wage gap.</p><p>This Equal Pay Day, Squarespace is helping raise awareness around this issue. We believe everyone deserves an equal shot at success, regardless of gender identity. It’s time to tip the scales.</p><p>Women of all backgrounds use Squarespace as a platform to share their stories, and this community of woman-identifying dreamers, makers, and doers has become an integral part of our own success story. We stand with these women and all women every day—but especially today.</p><p>To bring attention to this issue, we’re offering a symbolic 20% off a new website today, a percentage that represents the <a target="_blank" href="https://iwpr.org/publications/gender-wage-gap-2017-race-ethnicity/">average wage discrepancy</a> between women and men.</p><p>To help raise awareness about wage inequality and how it impacts us all, we’ve partnered with an inspiring group of customers including <a target="_blank" href="https://www.instagram.com/gloriasteinem/?hl=en">Gloria Steinem</a>, <a target="_blank" href="https://www.instagram.com/ajadang/?hl=en">Aja Dang</a>, <a target="_blank" href="https://www.instagram.com/deunivory/?hl=en">Deun Ivory</a>,&nbsp;<a target="_blank" href="https://www.instagram.com/feministabulous/?hl=en">Liz Plank</a>, and others to share their experiences.</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5acbdb4288251b5348897900/1523309384165/EqualPayDay_Email_ExpiredTrialers_Final_20180406_03.jpg" data-image-dimensions="429x465" data-image-focal-point="0.5,0.5" alt="EqualPayDay_Email_ExpiredTrialers_Final_20180406_03.jpg" data-load="false" data-image-id="5acbdb4288251b5348897900" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5acbdb4288251b5348897900/1523309384165/EqualPayDay_Email_ExpiredTrialers_Final_20180406_03.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<p>See their stories and learn more by checking out our <a href="https://www.instagram.com/squarespace/">Instagram</a> feed.</p><p>About our post<br /><em>We use an inclusive definition of “woman” and “female” to include all women, especially trans women, genderqueer women, and non-binary people who identify as women in a way that is significant to them.</em></p><p>Terms &amp; Conditions<br /><em>Enter EQUALPAY at checkout between 12:00AM EST and 11:59PM EST on April 10th, 2018 for 20% off a new subscription plan purchase for a Squarespace website. Discount not valid on purchases made prior to this promotion period. Discount applies to the first payment of an annual plan or monthly plan, but does not apply to future recurring payments.</em></p>]]></description><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5acbdaa71ae6cf686a11d814/1523977653274/1500w/EqualPayDay_GeneralAsset_20180329_V4.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Tipping the Scales Toward Equal Pay</media:title></media:content></item><item><title>Make It Happen with Keanu Reeves</title><category>company</category><category>product</category><dc:creator>David Lee</dc:creator><pubDate>Wed, 31 Jan 2018 21:09:52 +0000</pubDate><link>https://blog.squarespace.com/blog/make-it-happen-with-keanu-reeves</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5a722f9b71c10b24bbd0d749</guid><description>On February 4th, we’re returning to the Big Game with our fifth Super Bowl 
ad – and we’ve teamed up with iconic action star Keanu Reeves to share our 
message that everyone is worthy of their dreams.</description><content:encoded><![CDATA[<p>On February 4th, we’re returning to the Big Game with our fifth Super Bowl ad – and we’ve teamed up with iconic action star Keanu Reeves to share our message that <a target="_blank" href="https://giphy.com/gifs/squarespace-squarespace-keanu-keanureeves-superbowl-dreams-reeves-xULW8mgokR6rnRtNks">everyone is worthy of their dreams</a>.</p><p>Keanu founded <a target="_blank" href="http://archmotorcycle.com">Arch Motorcycle</a> six years ago in partnership with co-founder Gard Hollinger when they turned their passion for motorcycles into a real business. Keanu has been a Squarespace customer since 2015.</p><p>“When we were looking at places to create our website for Arch Motorcycle, Squarespace was really the best fit,” said Keanu of the partnership. “There’s something about Squarespace that’s really accessible, yet sophisticated. The design, functionality, and interactivity share a similar ethos to Arch.”</p><iframe scrolling="no" allowfullscreen="" src="//www.youtube.com/embed/W3FH1scDhfA?wmode=opaque&amp;enablejsapi=1" width="854" frameborder="0" height="480">
</iframe><p>As part of the partnership, we worked with Keanu and the Arch team to revamp their website. Using <a target="_blank" href="https://camino-demo.squarespace.com/">Camino</a>, one of Squarespace’s customizable templates accessible to any user, we gave Arch Motorcycle an aesthetic update to match the caliber of Keanu’s bespoke bikes.<br /><br />In addition to the in-game spot, we’re excited to share two additional spots that invite you to follow Keanu’s existential journey: “<a target="_blank" href="https://www.youtube.com/watch?v=ALsdXAGBE-Q">Big Questions</a>” and “<a target="_blank" href="https://www.youtube.com/watch?v=WqnhN2Rzaqc">Making It With Keanu</a>”. We hope our campaign with Keanu inspires you to follow your dreams...and put them on the Internet.</p>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5a722f9b71c10b24bbd0d749/1517433033159/1500w/Squarespace+x+Keanu+Reeves+Stunt+%281%29.jpg" medium="image" isDefault="true" width="1276" height="1024"><media:title type="plain">Make It Happen with Keanu Reeves</media:title></media:content></item><item><title> Introducing Conversion Metrics for Squarespace Analytics </title><category>product</category><dc:creator>Inga Chen</dc:creator><pubDate>Thu, 25 Jan 2018 15:19:55 +0000</pubDate><link>https://blog.squarespace.com/blog/introducing-conversion-metrics-for-squarespace-analytics</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5a37e331e2c4836296cb7385</guid><description>You’ve put time and attention into your website, considering every detail 
along the way. Now find out which elements are working and how you can 
further optimize your content.</description><content:encoded><![CDATA[<p>You’ve put time and attention into your website, considering every detail along the way. Now find out which elements are working and how you can further optimize your content.</p><p>New Conversion Metrics for Squarespace Analytics allow you to gauge the performance of buttons and forms to gain insight into how and where visitors engage with your website.</p><h3><strong>Measure performance</strong></h3><p>Understand how visitors contact you, book your services, join your mailing list, RSVP to an event — and more.</p><ul><li><strong>Pinpoint engagement</strong> - Determine where your visitors are most likely to fill out forms and click on buttons.</li><li><strong>Spot patterns </strong>- Track button clicks and form submissions to discover trends over time.</li><li><strong>Filter by device</strong> - See which devices visitors use to engage with your website and optimize your content accordingly.</li></ul><h3><strong>Take action</strong></h3><p>Surfacing conversion-optimization opportunities empowers you to make informed changes to the forms and buttons on your website and test alternative versions with confidence.</p><ul><li><strong>Perfect your placement </strong>- Experiment with button and form location, whether it’s across your website or within a page.</li><li><strong>Choose words wisely</strong> - Optimize button text by viewing which calls-to-action perform best and drive visitors to click.</li><li><strong>Style strategically</strong> - Test different styling options, such as fonts and colors, to call attention to interactive content.</li></ul><p>Conversion metrics are now available on the Business, Commerce Basic, and Advanced plans. If you have any questions about this feature, check out our <a target="_blank" href="https://support.squarespace.com/hc/en-us/articles/115015424067">Help guide</a> or contact our <a target="_blank" href="https://support.squarespace.com/hc/en-us/requests/new">Customer Care Team</a> anytime.</p>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5a37e331e2c4836296cb7385/1516894044156/1500w/analytics-conversion-metrics.jpg" medium="image" isDefault="true" width="1500" height="1192"><media:title type="plain">Introducing Conversion Metrics for Squarespace Analytics</media:title></media:content></item><item><title>8 New Templates for 2018</title><category>product</category><dc:creator>Donovan Mafnas</dc:creator><pubDate>Tue, 05 Dec 2017 15:51:47 +0000</pubDate><link>https://blog.squarespace.com/blog/8-new-templates-for-2018</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:5a20700c0d9297f97366c311</guid><description>Each of your pursuits deserves a nod and a cheer — no matter how big or 
small they may be. From family milestones to new business ventures, 
celebrate your personal and brand achievements with one of our eight new 
templates.</description><content:encoded><![CDATA[<p>Each of your pursuits deserves a nod and a cheer — no matter how big or small they may be. From family milestones to new business ventures, celebrate your personal and brand achievements with one of our eight new templates.</p><p>Every template has been thoughtfully designed to make your ideas stand out online.</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a20795271c10b5cefe96a2d/1512077653403/WinterTemplateLaunch_Blog_20171127_Kin.jpg" data-image-dimensions="1936x1770" data-image-focal-point="0.5,0.5" alt="WinterTemplateLaunch_Blog_20171127_Kin.jpg" data-load="false" data-image-id="5a20795271c10b5cefe96a2d" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a20795271c10b5cefe96a2d/1512077653403/WinterTemplateLaunch_Blog_20171127_Kin.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<h3><a target="_blank" href="http://kin-demo.squarespace.com/"><strong>Kin</strong></a></h3><p>Share joyful greetings with friends and family with Kin. This charming newsletter layout mixes different image styles, overlays, and text to capture your year's most exciting events. Great for holiday cards and other announcements.</p><p> </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a20795e652deaf7d7ab469c/1512077666120/WinterTemplateLaunch_Blog_20171127_Royce.jpg" data-image-dimensions="1936x1770" data-image-focal-point="0.5,0.5" alt="WinterTemplateLaunch_Blog_20171127_Royce.jpg" data-load="false" data-image-id="5a20795e652deaf7d7ab469c" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a20795e652deaf7d7ab469c/1512077666120/WinterTemplateLaunch_Blog_20171127_Royce.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<h3><a target="_blank" href="http://royce-demo.squarespace.com/"><strong>Royce</strong></a></h3><p>Celebrate good times with Royce. Simple and bold, this invitation template gives guests the information they need and gets them hyped for the big event. An excellent choice for parties, weddings, and other festivities.</p><p> </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a20798453450a77d2e6d2d2/1512077704673/WinterTemplateLaunch_Blog_20171127_Stella.jpg" data-image-dimensions="1936x1770" data-image-focal-point="0.5,0.5" alt="WinterTemplateLaunch_Blog_20171127_Stella.jpg" data-load="false" data-image-id="5a20798453450a77d2e6d2d2" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a20798453450a77d2e6d2d2/1512077704673/WinterTemplateLaunch_Blog_20171127_Stella.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<h3><a target="_blank" href="http://stella-demo.squarespace.com/">Stella</a></h3><p>Lively colors and dramatic text get people pumped and ready for action. Fitness professionals and other specialists use Stella to entice new clients and encourage them to schedule appointments.</p><p> </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a20799f8165f51b7dacc78e/1512077730337/WinterTemplateLaunch_Blog_20171127_Impact.jpg" data-image-dimensions="1936x1770" data-image-focal-point="0.5,0.5" alt="WinterTemplateLaunch_Blog_20171127_Impact.jpg" data-load="false" data-image-id="5a20799f8165f51b7dacc78e" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a20799f8165f51b7dacc78e/1512077730337/WinterTemplateLaunch_Blog_20171127_Impact.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<h3><a target="_blank" href="http://impact-demo.squarespace.com/"><strong>Impact</strong></a></h3><p>Impact's attention-grabbing layout and bold calls to action make it a great choice for organizations with a cause to share. Use the scrolling banners to promote your mission and encourage visitors to learn and contribute.</p><p> </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a207932652deaf7d7ab39de/1512077621486/WinterTemplateLaunch_Blog_20171127_Blend.jpg" data-image-dimensions="1936x1770" data-image-focal-point="0.5,0.5" alt="WinterTemplateLaunch_Blog_20171127_Blend.jpg" data-load="false" data-image-id="5a207932652deaf7d7ab39de" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a207932652deaf7d7ab39de/1512077621486/WinterTemplateLaunch_Blog_20171127_Blend.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<h3><a target="_blank" href="http://blend-demo.squarespace.com/"><strong>Blend</strong></a></h3><p>Entice customers with Blend's tempting visuals. A bold header introduces your products, and scrolling banners give customers the details they're looking for. Great for cafes, restaurants, and other businesses that want to become a local favorite.</p><p> </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a2079c1e4966be2ad6ade47/1512077765082/WinterTemplateLaunch_Blog_20171127_Pursuit.jpg" data-image-dimensions="1936x1770" data-image-focal-point="0.5,0.5" alt="WinterTemplateLaunch_Blog_20171127_Pursuit.jpg" data-load="false" data-image-id="5a2079c1e4966be2ad6ade47" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a2079c1e4966be2ad6ade47/1512077765082/WinterTemplateLaunch_Blog_20171127_Pursuit.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<h3><a target="_blank" href="http://pursuit-demo.squarespace.com/"><strong>Pursuit</strong></a></h3><p>With Pursuit, your experience is what stands out. A text-focused, single-page structure highlights your expertise in one location. Clear calls to action drive potential employers or clients to take the next step.</p><p> </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a207a8c9140b77b548adbb3/1512077967457/WinterTemplateLaunch_Blog_20171127_Pedro.jpg" data-image-dimensions="1936x1770" data-image-focal-point="0.5,0.5" alt="WinterTemplateLaunch_Blog_20171127_Pedro.jpg" data-load="false" data-image-id="5a207a8c9140b77b548adbb3" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a207a8c9140b77b548adbb3/1512077967457/WinterTemplateLaunch_Blog_20171127_Pedro.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<h3><a target="_blank" href="http://pedro-demo.squarespace.com/">Pedro</a></h3><p>Give customers a tempting welcome with Pedro. Video backgrounds create a lavish experience, while an image-focused layout encourages visitors to explore your products. Great for stores and boutiques.</p><p> </p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a2085ed419202d5829ea5f7/1512080884577/WinterTemplateLaunch_Blog_20171127_Leon.jpg" data-image-dimensions="1936x1770" data-image-focal-point="0.5,0.5" alt="WinterTemplateLaunch_Blog_20171127_Leon.jpg" data-load="false" data-image-id="5a2085ed419202d5829ea5f7" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/5a2085ed419202d5829ea5f7/1512080884577/WinterTemplateLaunch_Blog_20171127_Leon.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<h3><a target="_blank" href="http://vow-demo.squarespace.com/">Vow</a></h3><p>Tell the story of your love. Vow's scrolling format and striking layout lead friends and relatives through your history, culminating with the details of your big day. A terrific choice for weddings and other milestone moments.<br /> </p><p>All new templates are now available in the <a target="_blank" href="https://www.squarespace.com/templates?sort=latest">Template Store</a>. Our amazing <a target="_blank" href="https://support.squarespace.com/hc/en-us/requests/new">Customer Care Team</a> is standing by 24/7 for any questions you might have about creating a website with Squarespace.</p>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/5a20700c0d9297f97366c311/1512495976347/1500w/WinterTemplateLaunch_Blog_Hero_20171201_green.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">8 New Templates for 2018</media:title></media:content></item><item><title>Introducing New Squarespace Analytics for Mobile</title><category>product</category><dc:creator>Inga Chen</dc:creator><pubDate>Thu, 09 Nov 2017 15:00:14 +0000</pubDate><link>https://blog.squarespace.com/blog/introducing-new-squarespace-analytics-for-mobile</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:59f354ff085229b30b0cff58</guid><description>At Squarespace, we aim to empower our customers by creating tools that help 
them make informed business decisions. The new Squarespace Analytics app 
for iOS and Android offers access to key insights and website analytics 
from anywhere, at any time, making it even easier to incorporate analytics 
into daily workflows.</description><content:encoded><![CDATA[<p>At Squarespace, we aim to empower our customers by creating tools that help them make informed business decisions. The new Squarespace Analytics app for iOS and Android offers access to key insights and website analytics from anywhere, at any time, making it even easier to incorporate analytics into daily workflows.</p><p>In addition to the existing analytics that many of our customers rely on to measure the performance of their websites, here are some features of the new Squarespace Analytics app:</p><p><strong>Elegant new interface</strong></p><p>The app presents rich and detailed business metrics in a clean, easy-to-use dashboard, reimagined for smaller screens. Check key metrics at a glance and drill down into more granular views to uncover actionable insights.</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59f36cbd8e7b0f2fb0755c70/1509126015214/analytics-app-gif-01.gif" data-image-dimensions="1200x1200" data-image-focal-point="0.5,0.5" alt="analytics-app-gif-01.gif" data-load="false" data-image-id="59f36cbd8e7b0f2fb0755c70" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59f36cbd8e7b0f2fb0755c70/1509126015214/analytics-app-gif-01.gif?format=1000w" />
            
          

          

        
      
      
    

  


<p><strong>The power of desktop analytics in the palm of your hand</strong></p><p>Newly added metrics provide the full range of our desktop analytics in the convenience of a mobile app.</p><p><strong>Monitor traffic trends and visitor activity</strong></p><ul dir="ltr"><li><strong>Traffic Sources: </strong>Measure the impact of your marketing efforts on website traffic and revenue. </li><li><strong>Activity Log: </strong>Discover insights about website visitors, including geographical locations and site paths.</li></ul>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59f364b6109526b62a6da26c/1509123303504/analytics-app-creative.jpg" data-image-dimensions="2500x1563" data-image-focal-point="0.5,0.5" alt="analytics-app-creative.jpg" data-load="false" data-image-id="59f364b6109526b62a6da26c" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59f364b6109526b62a6da26c/1509123303504/analytics-app-creative.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<p><strong>Keep tabs on key sales metrics</strong></p><ul dir="ltr"><li><strong>Top Products: </strong>View your best-selling products by revenue.</li><li><strong>Purchase Funnel: </strong>Track conversion through every step of the funnel, from visit to purchase.</li><li><strong>Sales Overview: </strong>Gain additional insight into your store’s sales by comparing trends to the previous time period.</li></ul>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59f356a6419202abf6a6a22c/1509119816361/analytics-app-gif-02+%281%29.gif" data-image-dimensions="1200x1200" data-image-focal-point="0.5,0.5" alt="analytics-app-gif-02 (1).gif" data-load="false" data-image-id="59f356a6419202abf6a6a22c" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59f356a6419202abf6a6a22c/1509119816361/analytics-app-gif-02+%281%29.gif?format=1000w" />
            
          

          

        
      
      
    

  


<p><strong>Customizable views and date ranges</strong></p><p>View more historical data with an updated date picker, which now includes new time frames and the ability to set custom date ranges.</p><p>The new Squarespace Analytics app is available as a free download at the <a target="_blank" href="http://itunes.apple.com/us/app/squarespace-analytics/id730533177?mt=8">iOS</a> and <a target="_blank" href="https://play.google.com/store/apps/details?id=com.squarespace.android.analytics">Google Play</a> app stores for anyone with an existing Squarespace account. Advanced Commerce Analytics are available for online stores on the Commerce Basic and Advanced plans only.</p><p>As always, if you have any questions or feedback, please contact our amazing <a target="_blank" href="https://support.squarespace.com/hc/en-us/requests/new">Customer Care Team </a>for 24/7, high-quality support.</p>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/59f354ff085229b30b0cff58/1525470361782/1500w/analytics-app-hero-image+%282%29.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Introducing New Squarespace Analytics for Mobile</media:title></media:content></item><item><title>Introducing Customer Accounts for Your Online Store</title><category>product</category><dc:creator>Kimberly Lin</dc:creator><pubDate>Thu, 19 Oct 2017 14:05:17 +0000</pubDate><link>https://blog.squarespace.com/blog/introducing-customer-accounts-for-your-online-store</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:59dd3259914e6b94c00f13a1</guid><description>Increase your store’s conversion rate and create return customers with 
Customer Accounts. This new feature for Squarespace Online Stores allows 
your customers to create their own unique login, save payment and shipping 
details for an expedited checkout, and view their order history.</description><content:encoded><![CDATA[<p>Increase your store’s conversion rate and create return customers with Customer Accounts. This new feature for Squarespace Online Stores allows your customers to create their own unique login, save payment and shipping details for an expedited checkout, and view their order history.</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59dd32e0be42d6ad78e9f7f9/1507668738841/customer-accounts-product-launch.gif" data-image-dimensions="1160x830" data-image-focal-point="0.5,0.5" alt="customer-accounts-product-launch.gif" data-load="false" data-image-id="59dd32e0be42d6ad78e9f7f9" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59dd32e0be42d6ad78e9f7f9/1507668738841/customer-accounts-product-launch.gif?format=1000w" />
            
          

          

        
      
      
    

  


<p><br /><strong>FASTER, CONVENIENT CHECKOUT</strong></p><p>Allow customers to save their billing and shipping information, making it easier and faster to complete purchases when they return to your store.</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59dd3331c027d80f92f41e41/1507668804841/customer-accounts-custom-email-creative.jpg" data-image-dimensions="2500x1500" data-image-focal-point="0.5,0.5" alt="customer-accounts-custom-email-creative.jpg" data-load="false" data-image-id="59dd3331c027d80f92f41e41" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59dd3331c027d80f92f41e41/1507668804841/customer-accounts-custom-email-creative.jpg?format=1000w" />
            
          

          

        
      
      
    

  


<p><strong>BUILD BRAND LOYALTY</strong></p><p>Customer Accounts helps build a loyal customer base that visits regularly and purchases often. Deepen customer relationships with additional branded touchpoints, like the customizable welcome email sent when customers create an account.</p><p><br /><strong>IDENTIFY PURCHASING TRENDS</strong></p><p>Along with our Customers panel, the Customer Accounts feature offers yet another way to gain useful insights into your customers’ purchasing behavior and personal tastes.<br /> </p><p>Customer Accounts are available for Online Stores on the Commerce Basic and Advanced plans. If you have any questions, check out our <a target="_blank" href="http://support.squarespace.com/hc/en-us/articles/115012777327">Help guide</a> or reach out to our award-winning <a target="_blank" href="http://support.squarespace.com/hc/en-us/requests/new?ticket_form_id=64307">Customer Care Team</a>.</p>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/59dd3259914e6b94c00f13a1/1508422537880/1500w/customer-accounts-product-launch-blog-post-hero-final.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Introducing Customer Accounts for Your Online Store</media:title></media:content></item><item><title>Introducing Gift Cards for Online Stores</title><category>product</category><dc:creator>Ashley Tuccero</dc:creator><pubDate>Wed, 11 Oct 2017 14:10:57 +0000</pubDate><link>https://blog.squarespace.com/blog/introducing-gift-cards-for-online-stores</link><guid isPermaLink="false">4f6792f624ac778428aca39d:4f760d4b6a9b61f6cc2748c3:59d39d96d7bdce7eb38a86f0</guid><description>As fall rounds the corner, business owners everywhere are already preparing 
for the holidays. For Squarespace, this means empowering our merchants with 
new tools to take on the rush of the year’s biggest business season with 
confidence. This week we introduce digital gift cards for Squarespace 
Online Stores, providing yet another way for merchants to drive sales and 
acquire new customers.  </description><content:encoded><![CDATA[<p>As fall rounds the corner, business owners everywhere are already preparing for the holidays. For Squarespace, this means empowering our merchants with new tools to take on the rush of the year’s biggest business season with confidence. This week we introduce digital gift cards for Squarespace Online Stores, providing yet another way for merchants to drive sales and acquire new customers. &nbsp;</p>

  

    
      
      
        
          
            
              <img class="thumb-image" data-image="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59d39f46c027d84d1cb3d101/1507041109585/gift-card-feature-blog-post-image-v1-mteitel.gif" data-image-dimensions="900x600" data-image-focal-point="0.5,0.5" alt="gift-card-feature-blog-post-image-v1-mteitel.gif" data-load="false" data-image-id="59d39f46c027d84d1cb3d101" data-type="image" src="https://static1.squarespace.com/static/4f6792f624ac778428aca39d/t/59d39f46c027d84d1cb3d101/1507041109585/gift-card-feature-blog-post-image-v1-mteitel.gif?format=1000w" />
            
          

          

        
      
      
    

  


<p>In addition to increasing sales, selling gift cards can offer many other benefits for your business:</p><ul><li><strong>Encourage customers to spend more</strong><br />Even though gift cards are preloaded with a set amount, customers often spend more than the card’s value.<br /> </li><li><strong>Make last-minute shopping possible</strong><br />Worry less about early cut-off times for holiday purchases, since digital gift cards can be immediately printed or shared by email.<br /> </li><li><strong>Build brand awareness</strong><br />Turn word-of-mouth recommendations into profit by letting existing customers share their love of your store with friends or family members in the form of a gift card.<br /> </li><li><strong>Lower return rates</strong><br />When customers give the gift of a gift card, recipients can buy exactly what they want, reducing returns or exchanges.</li></ul><p>Digital gift cards can be purchased and redeemed just like any other product, making them a seamless addition to your store. This feature is available to all users on the Commerce Advanced plan in all <a target="_blank" href="http://support.squarespace.com/hc/en-us/articles/205811248">countries and currencies</a> supported by Squarespace Commerce. To add a digital gift card to your online store, go to the Inventory panel or a Products Page and click <strong>Add Product</strong>.</p><p>If you have any questions, check out our <a target="_blank" href="http://support.squarespace.com/hc/en-us/articles/115012234727">help guide</a>&nbsp;or reach out to our award-winning <a target="_blank" href="http://support.squarespace.com/hc/en-us/requests/new?ticket_form_id=64307">Customer Care Team</a>.</p><p> </p>]]></content:encoded><media:content type="image/jpeg" url="http://static1.squarespace.com/static/4f6792f624ac778428aca39d/4f760d4b6a9b61f6cc2748c3/59d39d96d7bdce7eb38a86f0/1507742085845/1500w/gift-card-feature-blog-post-hero-2500x2500-v1-mteitel.jpg" medium="image" isDefault="true" width="1500" height="1500"><media:title type="plain">Introducing Gift Cards for Online Stores</media:title></media:content></item></channel></rss>