Social Advertising

Social Press Paid

Wed, 11 Nov 2009 10:00:00 +0100

News Corp (Rupert Murdoch) doesn’t like the Google visitors. Eternal debate about problem of the paid press v. free press. How to succeed in selling your content when a visitor can find a free alternative content on another site.

The first step is to make a choise regarding your hearing. Reduce your dependence on Google. Make a site or service does not exceed 25% of your hearing. The first solution to increase and diversify sources is the use of social tools.

Wether paid or free, your strategy should be similar on this aspect : use social tools.

All the world is not News Corp. Everybody is not able to request its removal from Google index, at least for the moment, but maybe if more and more major players do, would require Google to change its approach and increase social functionalities.

And you, how many percent of your traffic is coming from social tools ?

Mobile Advertising

Tue, 10 Nov 2009 10:00:00 +0100

AdMob is now part of Google. When I worked at Ads-Click I talked many times with other adservers or advertising solutions responsible, at AdMob and elsewhere, and some of these responsible were agree with me, the futur is mobile and social.

First step for AdMob before to become a mobile social advertising service ?

Improve Social Conversations

Thu, 05 Nov 2009 10:00:00 +0100

Emarketer explained how to improve your conversations.

Maybe, time spent on social networks helps that.

Social Conversations

Wed, 04 Nov 2009 10:00:00 +0100

Credit Photo Kris Hoet on Flickr.

How change the conversation using social media ?

Focus on your audience. don’t run after new follower, just try to explain your philosophy to your readers.
Think like an editor. optimize the impact.
Transparency. respect the others philosophies.
Your approach.
Be your brand. Your are not your firm
Illustrate. Sometimes photos, videos or slides are better than words.

Is Social Media Fad ?

Tue, 03 Nov 2009 10:00:00 +0100

The automn is my favor color season, because of hot colors : red, orange, gree, yellow, brown… Automn is not fad, but Is Social Media is Fad ?

Found on SocialMediaRules.

Seeing this video I discovered that we are lots of fans of Social Media, are you a fan too ?

Social Conversations Tool

Mon, 02 Nov 2009 12:52:32 +0100

This week I chose to talk you about Social Conversations. Why this week ? I want… that’s all.

First, If you use to send email to many contacts and manage ideas, conversations, meetings, experiments… you certainly need tool to manage all and add social functionalities. As a fan of Social tools, I suggest you to try Cc:Betty.

What’s that ? All is in the name ! A “cyber deputy” just to Cc: in your group email to feed your conversations in a wall.

Why ? To optimize the contacts, identify the contacts and share the conversation you want to make public on your favorites social networks.

I like, I recommend !

Social Tweets

Fri, 30 Oct 2009 10:00:00 +0100

Twitter and Status Updating, Fall 2009 (pdf).

Retain :

More Women than Men
More African-American than White
More young people (<30) than others
More update on social networks than on twitter.
Stay in touch is the main reason to tweet.
The younger are on myspace (26 y-o), the young are on Twitter (31 y-o) or Facebook (33 y-o), the older are on Linkedin (39 y-o)

Social Trend

Thu, 29 Oct 2009 10:00:00 +0100

SlideShare from Bob Person,

1. Customer are co-shaping your reputation everyday
2. Leaders will identify issues before they happen
3. You realize that your customer does not care where you wan them to go
4. You know that <1% of a customer’s time is spent purchasing a product
5. E-commerce will become e-community
6. You focus on how people consume content & understand how it’s changing
7. The media world isn’t changing … it’s changed
8. There isn’t a destination for a customer
9. Syndication of content matters more than site traffic
10. 10-20% of your customers will call you each year due to a problem
11. Customers want to do three things to help each other
12. We don’t have to measure trust internally, we live it
13. We judget a person on how they interact with us
14. We know preparing for yesterday is ineffective
15. We understand ethical behavior is a key part of maintaining trust

For the reasons 5 and 10, the social networks will become the main tools of community communication and brand animation in the future, don’t you think ?

Social Professional Email

Wed, 28 Oct 2009 10:00:00 +0100

The social networks that more and more people can not become overnight the main professional tools. Whatever one says or claims, professionally or even personally, the main tool “social” is still email. Various reasons keep the primary email tool.

Years.

For years the mail came into our lives. The main leaders are used to them. Our decision makers have adapted by learning the email.

Pragmatism.

Whatever one may say, there is now nothing more down-to-earth than an email. The difficulties have emerged which are not related to the tool itself but more to its environment:

must succeed in finding the right recipient, or even the correct email address,
must succeed to write her email that does not seem simple newsletter or emailing mass
must be a trusted issuer to avoid being classified as a spammer.

The simplicity makes the email success in business. The director who has a minute and wishing to communicate can easily initiate an email to insert text, and attachments sent to one or more people his message. Its simplicity makes even his fault, he should be able to succeed at the game in certain situations.

However I remain convinced that in a few years, the email will not be the only tool commnuication corporate, tools and social progress will become basic tools. Maybe not for us or for our leaders, but for our children! Our children are not born with AOL but with Facebook. Our children are not born with Outlook but with GMail, our children are not born with but a site with a blog … Upon arrival in the cyber community is all oriented in the social, participatory, the community.

The social movement is underway but it will not deter the email, it will rely on it to become one of the fundamental tools of corporate communication. Personal communication (within the meaning of a person to another person) will remain centered around email. And you think that you?

Monitoring Social Policy

Tue, 27 Oct 2009 10:00:00 +0100

Social networks have entered our lives. Politicians will therefore have to do with. In France with a slight delay on the United States, but of course the politicians will get started.

Obviously France is still far from the USA on e-policy, specifically policy on social networks, see Us&US.

Maybe it is come the time or the politicians will have to understand the words, tags, and discussions of the web, in order to increase their influence and actually show a reconciliation with their electorate. See for example the tags cloud of “web conversation and news”.

The strength of a modern politician does not become it to increase its influence by linking his actions to the reality of day-to-day. Distinguished politicians, time monitoring of the social web would not he come? According to you ?

Social Transparency

Mon, 26 Oct 2009 10:00:00 +0100

Credit Photo: spettacolopuro, Flickr.

The barometer, OTO Research (FullSIX) identifies key issues for brands on the networks:

Internet media consulting priority in times of crisis : more consultations, lots of new trends.
French consumers in times of recession, demand more transparency to brands: specifically about speeches, programs, payment.

That says: “ Consumers are looking for transparency and clarity in brand messages, and may abandon them if they continue to revel in the opacity. They exchange them extensively about their experiences towards marks. “

Much more than a presence or an artificial diversion of networks, brands must respect the rules of communication and move towards a participatory and intelligent presence. Your company does it?

Social Identity

Fri, 23 Oct 2009 10:00:00 +0200

Before, everyone was talking about (me included) digital identity, today it is fashionable to speak of social identity.

Beyond the mere presence on the internet and control messages from someone, about someone on someone, it is now necessary to protect its representation on social networks.

It is true that there are hundreds of networks, impossible to control all of its presence everywhere. We must therefore make choices.

We must choose to create its ID, its form of virtual identity on 2 categories of networks:

Main Networks: you are or not convinced of the necessity of your presence on the networks, networks in this class are used by more and potentially places of confusion, communication problems against you ( you, your company, your community) if you are not. Facebook, Twitter are essential.
Target Networks: these are the networks which primarily focuses on developing your core target. If you are a top athlete, an athlete known, choose widiwici …

Once established your presence. The second step is to certify your identity. For that two solutions are possible:

First in some there are certified profile, eg Twitter (like @Alyssa_Milano),
or, you can opt for a certification solution. More than openid, these solutions allow you to certify that you are not a spammer, a copier or a usurper. In my opinion the safest, best MyId.is is a solution that has proven.

His social identity is essential, it is important to monitor your presence. Are you sure to be wherever you think you should be ?

Social Shopping Influencers

Thu, 22 Oct 2009 10:00:00 +0200

Nurun - Ifop : Influence des médias sur les décisions d’achats

View more documents from Nurun. Read on 2803.fr.

I already wrote about the Social Shopping in Social Networks. I believe the new trend of business recommendations and private suggestions is a good trend to optimise your time and risk of disappointment.

And you, did you already used Social Recommendations to buy a product ?

Social Users

Wed, 21 Oct 2009 10:08:40 +0200

Picture found on Brian’s blog.

“The fact that Twitter is not meant as a “destination site,” might also play a role in the willingness for more off-site engagement because users may not feel as bothered by intrusive ads as they might on other social networks that offer more engrossing activities and require more concentration.” from MarketingCharts.

It is fashionable to conclude that social networks can be divided into 2 categories.

The Used Social Networks (USN).
This group allows these users to stay longer on its pages, use many features and enjoy the social aspect of the service. We can arrange in this group networks Facebook and LinkedIn for example.

The Broadcast Social Networks (BSN).
These social networks are used to disseminate information, users preferred aspect receiving alerts and information and dissemination of messages (more or less massive) bound to a targeted audience. This group is particularly Twitter and Yahoo Meme.

The majority of sites or traditional media that add social features may be stored in the BSN group, their primary intention are typically to attract traffic to their pages by offering their users a means to broadcast information over the web. The best example I think is Youtube.

Social Recruiting

Mon, 19 Oct 2009 13:19:06 +0200

SocialRecruiting Summit channel.

Do you think the social network changed the recruiting market ?

Social Private Shopping

Fri, 16 Oct 2009 10:00:00 +0200

Il y a quelques jours Carrefour, un des leader de la grande distribution, déjà bien présent sur la toile avec plusieurs services en lignes, vient de lancer une nouveau concept : les ventes privés via Réseaux Sociaux. Le FaceShopping, c’est le nom qu’a donné Carrefour à ce concept.

Vous devenez fan et installez l’application et tous les jours vous recevez une notification du nouveau produit en vente à venir découvrir sur leur page le nouveau produit. Vous pouvez trouver de nombreuses informations :

Les informations de base,
Les outils de recommandations : pour recommander ce produit à un ami,
Le bouton pour acheter,
La fiche détaillée,
L’historique des produits vendus.

Cette offre intermédiaire entre le système de vente d’une produit unique et de vente privé est judicieusement placé.

Je regrette en revanche ne pas voir une liste de mes amis qui ont déjà acheté le produit du jour (voire même les produits précédents).

Le social Shopping est une des tendances de monétisation des plateformes sociales, à juste titre puisque la majorité des utilisateurs et internautes placent les recommandations et les avis des proches au dessus des publicités.

Social Music

Thu, 15 Oct 2009 10:00:00 +0200

The ideas that involve the creation and the crowds are always great ideas. Increase the sociability of the crowd going in the direction of the social web.

Social Media Personalisation

Wed, 14 Oct 2009 14:00:00 +0200

Between social networking, personalization tools and mobile media is customized to both content and form. We left the era of mass communications informative to enter personal and shared media

Social Mobile Advertising

Wed, 14 Oct 2009 09:00:00 +0200

Guide of Mobile Advertising by MMA

Published every semesters, you can now read the new version.

Social Revenue

Tue, 13 Oct 2009 09:00:00 +0200

ChicagoTribune show a chart about Twitter, Facebook and MySpace revenues.

MySpace: revenues do not increase, the problem now is to optimize the revenue / expenditure (thus increasing profitability)
Twitter: revenues are just beginning to take off, everything remains to be done especially in business model
Facebook: While the income curve was up, there she is now taking off, business models are refined and the network extends its grip.

Three networks: three priorities.