Blog by AllTech Networks

Tips on Selecting a Better Domain Name for your Online Business

noreply@blogger.com (AllTech Networks) — Thu, 05 May 2011 06:31:00 +0000

At Alltech Networks, we're always working towards creating awareness about best possible ways to start a successful online business. We often provide our customers with valuable tips & tricks to educate them about Website Designing and Search Engine Promotion process.

Proper planning and implementation of ideas is required to build a successful website. Hard work and extensive research starts from the very beginning. A good domain name for your business is as important as other aspects of website design. Few points to remember while selecting a Domain Name are as follows:

Always try to register Top Level Domain (TLD) for your website. Most of the non-tech literates are only familiar with .com, .net and .org domain extensions.
If TLD is not available for your preferred choice of Domain Name or you want to target local audience, then it great to select Country Coded TLD. For example .co.uk is ccTLD for regional visitors in the UK
It's not advisable to use dashes or underscore in the domain name. A domain name www.mywebsite.com is easier to remember then www.my_website.com or www.my-website.com.
Make sure that your domain registrar provide access to your domain name with or without www.
Use your own contact information for whois database while registering domain name .
Use of keywords or your products name in domain name helps you attract traffic to your website.
Always try to register domain name for longer period (usually five years or more). As search engines rate your domain according to its registered life.
Do ensure that the domain your are going to purchase was not black listed (for spamming or some other reasons) in the past by search engines. As its difficult to gain search engine ranking for these types of penalized domain names.
In case of multiple product range or to serve different web platforms, its good to register subdomains like m.mysite.com or product1.mysite.com before hand.

Next article will cover some tips to select hosting service providers. For any information or help on Website Designing, SEO and Pay Per Click campaigns, feel free to mail us at info@alltechnetworks.com.

Re-Incarnation - What your old website may wish.

noreply@blogger.com (AllTech Networks) — Fri, 15 Apr 2011 08:13:00 +0000

Updating & re-designing of website is easy & rewarding too.

Once you have created the perfect website for your business and gathered a devoted group of visitors, its difficult to think about re-designing of website. A fear of losing the regular visitors & also the loss of hit count is what holds back you from going forward towards a new path.

Continuous evolution of web designing & SEO techniques turn, once a beautifully designed website in to an age old piece of information, in just few years. But, by focusing on positive aspects of redesigning your website, such as gaining rank in a search engine & attracting more visitors, will makes the process interesting & enjoyable.

The reason to change
As the business grow, overtimes, we re-evaluate our aim & strategy towards growth. We procure new equipment and even hire more hands to grow faster. But, we forget to update our website about these changes. Moreover, few years back, a website was just an informational window for a company and now it works as a tool to attract customers, build relations and interact with prospective buyers.

Plan ahead
Its wise to invest some quality time and review your present website, page to page. Select the web page that require change. Its also possible that you may want to redesign your logo too, to display present aim of your company. Changing a static website to dynamic website is also a good decision to make as it enhances the beauty of your website. Collect the content & images for your new website at this stage and prepare your website for a new & better incarnation.

The Process
Your first site was, may be, a DIY project completed at the beginning of your business. You had plenty of time then and a long list of friend to help you out in building your site. But going on this path again will not only cost you your precious time, but you may also suffer from loss of new techniques and tricks now available in the market. The best practice is to select a web design agency, which can offer you all the service you may require. Its best to enjoy the fruit while a farmer plough the field. Make sure to select the right SEO plan suitable for you and also create a interaction channel with customers through Facebook, Twitter or Blog.

After redesigning, your new & powerful website will be ready to take over on your competitors and to serve your customers better.

Know thy neighbors and avoid their mistakes - Competitive analysis and its loop holes in while planning SEO

noreply@blogger.com (AllTech Networks) — Wed, 06 Apr 2011 15:04:00 +0000

“Information is power” and information about competition is super power or you can say a lethal weapon. It may sound effective but sometimes, its a loss and it may be suicidal for your SEO campaign.

Competitive research before and during your SEO, PPC and SMO campaign gives you an insight about your competitors strategy and also provide you with a path to follow. Planning your SEO campaign becomes easy as you can target same keywords, your competitors maybe using and it will also help you target the similar customer base. Its a lucrative strategy to follow while marketing your product. After all you don't have to research too much and you can save a bit of cash while doing so. This is the most recommended plan of action by some armature SEO professionals. What they want to do is save their skin from hard work and mint some easy money from you.

There should be a lot of research and proper plan of action before following the footsteps of your competitors, as you may also fall for same mistakes they are making. It's quite possible that they may be missing some potential segment of customers. Therefore, workout on all the words , phrases and keywords your customers may be using while searching for your product.

It's good to be ranked for same keywords as your competitors but it's great to be in the list where they are not even present. Therefore plan ahead and reap the benefit. You know your product and your customer better. Study your competitors strategy, add your own moves and have benefit from your marketing campaign.

Blindly following a competitor sometimes, not only, ruin your campaign but can also result in loss in terms of time and money. It can also result in loss of business from an entire segment of consumers your competition may not be targeting. Also, following your competition will make you just a “me too” guy playing the catch-up game. Instead it's better to be an industry authority who is followed by other players in the field.

Plan your SEO campaign carefully and with a knowledgeable professional company, which can suggest you the right direction and effective course of action for your SEO campaign. It's good to mint gold from the same mine your neighbors are minting, but it's also better to work on a new road then to fall in the old path-hole.

Anatomy of PageRank

noreply@blogger.com (AllTech Networks) — Thu, 17 Mar 2011 03:05:00 +0000

PageRank is a link analysis algorithm, named after Larry Page^[1] and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by

P R (E).

The name "PageRank" is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.^[2]^[3]

Free SEO Tools

noreply@blogger.com (AllTech Networks) — Fri, 04 Feb 2011 05:08:00 +0000

Here is a list of free SEO tools for you to check out: Click on the link below:

http://www.jeremymorgan.com/free-seo-tools/

Top 15 Blogs to Follow to brush up your SEO knowledge

noreply@blogger.com (AllTech Networks) — Wed, 26 Jan 2011 03:19:00 +0000

SEO Success Pyramid

noreply@blogger.com (AllTech Networks) — Wed, 19 Jan 2011 02:13:00 +0000

This is a nice SEO pyramid that can be used as a checklist on a SEO project. Main components of this pyramid are commitment, patience and planning. Read more at: http://www.smallbusinesssem.com/the-seo-success-pyramid/971/

Art of Link Building in SEO

noreply@blogger.com (AllTech Networks) — Tue, 18 Jan 2011 21:56:00 +0000

Rather than having enormous internal and external links to/from your website - you should be thinking about how to best use links - Always start with on-site navigation. Upkeep of your internal links are more important that people who are linking to you.

On-site navigation should follow these rules:

Always use absolute (fully spelled out) URLs
Always use fully-embedded HTML links for navigation
Always include an HTML sitemap for sites with more than 10 pages
Always use meaningful, relevant, but concise anchor text on internal links
NEVER attempt to prevent a unique page from being crawled or indexed

Badly designed on-site navigation usually incorporates one or more of the following mistakes:

Mixing formats of relative URLs (rather than using only absolute URLs)
Incorporating non-existent directories in the URL paths (bad taxonomy)
Incorporating unnecessary parameters in the URLs (bad taxonomy)
Using bland anchor text or images as anchors
Hiding links in onMouseOver-managed text blocks, Javascript-fired objects, and other transient content
Failing to link consistently and uniformly on every page
Using “rel=’nofollow’” on internal links
Using “noindex” and/or “noarchive” robots directives on tag or category pages
Creating only XML sitemaps for large sites (rather than HTML sitemaps)

Your inbound anchor text priorities should focus on creating brand visibility and value. The best use for link anchor text is to show people that you have a Website that is important and valuable to them. If you try to prove you’re important and valuable to search engines you’re missing golden opportunities to work with visitors.

Read more on - http://www.seo-theory.com/2011/01/14/how-best-to-use-links-for-seo/#comments

Off-Site SEO - Content is King!

noreply@blogger.com (AllTech Networks) — Thu, 30 Dec 2010 21:05:00 +0000

Off Site Search Engine Optimization is a process of improving page ranks without making changes to the page itself. For example, I can positively or negatively impact a business by adding comments in favor or against a website. I can force millions of directory submissions which can link back to your page. One of the biggest advantage of Off Site SEO is that it directly affects the page rank. So determination is based on how many other websites link back or refer to your website. The more no. of link backs, the higher rank the website gets. So it all depends upon the content of your website and what articles are referring back to you.

Here is what you require for effective Off Site SEO (source - http://www.articlesbase.com/seo-articles/basic-off-site-seo-implementation-1148748.html). We also liked: http://prominentseo.com/off-site-seo-tips.htm

Content: The basic necessity for effective Off site SEO is for your website to have useful and good content. The Off Site SEO depends a lot on this. Many websites provide links on their webpage for reference purposes. If the content of your site is good, some websites can refer to your page which will earn you points in terms of page ranking without actually having to do anything on yourself. A website with good content in itself can get links to it and hence a high rank.
Link Exchange: A link exchange is just as the name suggests, linking to another page in exchange of that page linking back to yours. With the amount of information available on the World Wide Web, there will be many websites that deal with the same topic as your own. Doing a link exchange with such websites will not only get you a good rank but also traffic.
Article Submission: Another way is to submit articles to directories with a high page ranking. Many directories offer free article hosting and let you provide link to your website on your profile displayed alongside the article.
Forum Signatures: Many forums allow you to post links in the signature. Whenever you reply to any thread, the link to your websites is displayed in your signature.

These are the very basic Off Site SEO techniques to help the rank of your website. There are even more advance techniques that you can research about and implement.

Things you don't want to miss during SEO

noreply@blogger.com (AllTech Networks) — Thu, 30 Dec 2010 20:57:00 +0000

The Meta Keywords, Description and Robots tag — Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines

The Title Tag – The MOST important aspect of on-page SEO, just take our word for it.

The Body Text (focus on the body text in bold, for this denotes strong emphasis to the search engines)

The first sentence in the body text and the first words used per sentence are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google’s LSI algorithm)

The URL — The subdirectory folder and page of content should be SEO’d (i.e. http://domain.com/real-estate/real-estate-marketing-ideas.com would fetch a high ranking for a page dedicated to real estate marketing ideas – especially with many highly authoritative, relevant, deep in-bound links)

The H1 and H2 Texts are highly important – Why? They show the search engine the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag.

Same Site Link Texts — The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targetted keywords would also help when linking out to other pages within your site.

Same-Site Link URLs — Not only should you be using your keywords to describe pages within your site, those URLs you link to must have SEO URLs ( eg: http://domain.com/your-keyword.html)

How to grade your website?

noreply@blogger.com (AllTech Networks) — Thu, 30 Dec 2010 20:55:00 +0000

Ever wonder how to grade your website and improve SEO ranking? AllTech not only performs SEO but also believes in educating clients, so they can make informed decisions to improve their SEO rankings.

We really like the tool from Hubspot: http://www.websitegrader.com/

It has all the basic features available to effectively grade on-site SEO parameters for example, it checks for blog, sitemap, link building, 301 redirect, URL age, etc.

For off-site SEO, we suggest using: http://atniz.com/2009/10/06/free-onsite-and-offsite-seo-analysis/

Almost every where we have seen, the developers will forget to double check their code to make sure they've got content titles and subtitles under H1 / H2 tags and not having the robot.txt to prevent personal folder access.

Here are some references to learn more about grading websites:

http://www.ehow.com/how_4450910_grade-your-website.html
http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-marketer-should-do-when-launching-a-site

Search Engine Optimization

noreply@blogger.com (AllTech Networks) — Tue, 28 Dec 2010 04:42:00 +0000

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.