Blog by AllTech Networks

Setting up a small business network is as easy as 123

noreply@blogger.com (AllTech Networks) — Fri, 25 Jul 2014 12:49:00 +0000

Setting up a small business computer network is pretty much easier now-a-days as compared to 10 year ago. Networking peripherals and software are evolved to be more user-friendly. It was a costly affair to setup a business network for a small office few years ago, but now it’s pretty much easier and a trouble free job.

Why you should setup small businessnetwork?

Setting up a network help you to share resources among users

Setting up a business network saves you a large amount of money on long run. You can share pretty much every peripheral in office, including printers, scanners and internet connection. It also increases productivity among users by allowing them to share documents over the local network.

Wired or wireless?

More and more equipments are providing wireless connectivity these days and also play an important role in everyday business activities. Smart phones, Tablet computers, Laptops and even printers support Wi-Fi connectivity these days, therefore it is better to go wireless. Moreover, going wireless means lesser volume of clutter in office as you don’t have to deal with wires and cables going one peripheral to another. You can also install network storage drives on small business network to store your data centrally at one place.

To set up a wireless network, you will need a wireless router linked to broadband connection, and a server attached with it to control the network rights and permissions.

Securing your network!

Your network should be password protected to safeguard your data from unauthorized access. A good antivirus with firewall capabilities should also be installed on the server to protect your network from Viruses, Malware and Trojan attack. Invest in one of the best network security tool for your business network as it will secure your network as well as your data.

For further information on setting upsmall business network, call AllTech Networks at: 301-660-6830 or mail us at info@alltechnetworks.com

PHP Development Service at AllTech Networks

noreply@blogger.com (AllTech Networks) — Thu, 10 Jul 2014 13:53:00 +0000

Today is the era of advanced technology and everybody want to be on top. Business tycoons want to promote their business globally. This is the reason they want user friendly, attractive, easy to navigate and cost-effective website. PHP is open source programming language that can solve all requirements of users and allow users to access services. PHP is a free developer environment therefore developing a dynamic website on PHP is always cheaper. To increase efficiency of your online ecommerce shop, PHP Development is the right key.

AllTech Networks offers PHP Development service for ecommerce sites, CMS based environment and other specialized online portals. We deliver right solution with highest quality of services. “Alltech Networks” is one stop shop for your entire IT Services requirement. Contact us for PHP Development, SEO service and website designing needs. Call us at 301-660-6830 for free quote on PHP Development and SEO services.

Wordpress: A perfect blogging tool to be in touch with your customers effortlessly

noreply@blogger.com (AllTech Networks) — Thu, 26 Jun 2014 12:08:00 +0000

Being in touch with the customers is first priority of every business owner. There are several tools and procedures to achieve this aim. Sending newsletters, mailers, greetings are old world techniques and are now on the verge of extinction. Today is the day of internet and e-mailer are the most preferred medium of communication. But here also, your messages get stuck in between the pile of spam and junk messages.

Blog is one of the best methods to convey your message and be in touch with your customers. Through blog, you can keep your customers updated with latest information, news, offers and development about your company or store. Customers can take part in surveys, post their views and get engaged with you directly through your blog. Wordpress is an open source platform developed specifically for blogging. It’s completely customizable and robust blogging environment, where you can design the interface to match your branding strategy. You can add additional pages to display your product range, contact and company information etc. Your customers can subscribe to your blog and get latest information about your company through newsletter.

At AllTech Networks, we have a team of professional designers and developers, providing Wordpress blog development service for individuals and professionals. We ensure that your blog portray a positive image of your brand and should be SEO friendly, so that it can reach maximum number of targeted audience. Apart from Wordpress blog development, AllTech Networks also provides SEO services, e-commerce development, networkingsolutions and cloud computing service.

Content Filtering: Another option to increase productivity and reduce cost

noreply@blogger.com (AllTech Networks) — Thu, 29 May 2014 12:53:00 +0000

Content Filtering, is a process to prevent access to certain websites or information, which may be harmful if opened or accessed. The most common items to filter are unwanted programs or websites. Content filtration s can be done through both software and hardware. Content filters are also a part of Internet firewalls. Content Filtering is also used to implement company policies related to internet usage. For example, it's a common business practice to block Social Networking Sites, Torrent sites and pornographic materials.

By restricting the access to these websites, employers can reduce the time wasted on these websites and the reduced burden on internet bandwidth results to cost reduction also. Moreover, sometimes a malware or virus spread through these dangerous websites, content filtering also saves your precious network from malware or virus attacks. For home users, content filters saves your child from internet predators and help you control the web activities of your kids.

There are few good but free content filtering software available on internet. One of the software DansGuardian is across platform software easily available to download from: http://dansguardian.org/. DansGuardian is extremely configurable and easy to install. It allows you to do block objectionable images, filter ads, block unsafe file downloading and block unsafe websites too. Files from being downloaded by extension type, and control the effects of the filters, whitelists, and more based on which computer on your network is doing the accessing. You can deploy different filters for different computers based on domain, user, and source IP so your high school student doesn't get the same ultra-filtered content your elementary student does.

A business organization needs professional Content Filtering software coupled with the right hardware to protect their business network. "AllTech Networks" provides content filtering and firewall installation service in Virginia, Maryland and Washington DC. Visit our website www.alltechnetworks.com for more information on content filtering and firewall installation.

Magento Website Development

noreply@blogger.com (AllTech Networks) — Thu, 22 May 2014 13:25:00 +0000

Magento is an open source e-commerce web application launched in March 2008. It is now a very popular content management system which is based on PHP. Magento WebsiteDevelopment environment is most preferred ecommerce website development tool due to the availability to wide variety of free and paid extensions. These extensions can be used to enhance the usability and functioning of website. Being an open source platform, its easy to modify, develop and implement customized extensions and features for Magento.

Magento uses MySQL for database support and offers secure environment to setup online store. With Graphical User Interface, help through various forums and communities, a novice user or business owner can learn to manage their online store easily. Magento based websites can be configured easily to accept online payments.

Now you can take your store online with the help on AllTech Networks. We provide Magento Website Development service at affordable rates. Our expert programmers and designers can produce beautiful web layout for your store. Our clients are always happy with the excellent after sale support we provide. For a nominal monthly charge, we can provide you with the maintenance service for your online store, where we will make additions, deletions or modifications to your product list.

How to select right VPS Hosting service for Businesses?

noreply@blogger.com (AllTech Networks) — Thu, 15 May 2014 12:02:00 +0000

VPS refers to Virtual Private Server, which means you share physical server hardware with other customers. In other words, VPS Hosting means divide a physical server in to several logical virtual servers and each of them is private. Virtual Private Server is an extension to your computer which is always online, and can be accessed from anywhere. You can install various software of your choice on VPS. In case you are working from your colleagues computer, or at a public network and you need to access your personal files, You can log on to your VPS and access your data from there. Virtual Private Servers are completely safe, secure & reliable these days and with the increased speed of internet, it’s easy to work on VPS now.

Your VPS Hosting provider should have latest hardware installed on server for faster access and file processing. Server should be secured with network security software, anti-virus and firewall. And most importantly, 100% uptime guarantee is a must so that you can access your data at any time and from anywhere.

Some more key features of a reliable VPS Hosting service are:

Fast Speed: To handle multiple file sharing request simultaneously.

Flexibility: To increase or decrease dedicated web space as per requirements.

Control: Customer should have complete control and authority over his VPS.

Technical Support: 24/7 technical support for customer convenience.

Reliability: Reliability is one of the major factors that you cannot ignore in any case. A cheap VPS service provider may cost you a lot in long run. But a secure and reliable server at few dollor more will be a better choice.

AllTech Networks is a leading VPS service provider in Maryland serving business owners and corporate since 2006. Our dedicated and experienced staff is always ready to serve you in your requirements. We provide various VPS Hosting plans as per customers requirements and needs. Visit us at www.alltechnetworks.com for more information.

Small Business IT Technical Support

noreply@blogger.com (AllTech Networks) — Thu, 08 May 2014 12:48:00 +0000

“AllTech Networks” offers IT Technical Support service to small sized businesses in Maryland, Washington DC and Virginia. We provide complete IT management and technical support services including network management, firewall installation, network setup, cloud services, IT hardware management and related service to our clients. We also offer Computer System Maintenance, On-Site Service, Data Backup Solution, Web site development and Web Designing services etc.

We have a team of experienced and dedicated professionals working toward maintaining your business network and ensuring that your workflow goes smoothly, without any trouble. We perform routine test on your business network to ensure that your computer network remains virus and malware free. We also provide cloud hosting and cloud management service so that your precious data remains secure and safe even in worst case scenario. Visit http://www.alltechnetworks.com for more information on our service and solutions we offer.

How to find a professional Search Engine Optimization Company for your business?

noreply@blogger.com (AllTech Networks) — Thu, 01 May 2014 10:00:00 +0000

Search Engine Optimization is also known as SEO. Search Engine Optimization for a website enhances its appearance in search engines like Google, Yahoo and Bing. A search engine first crawl the website and then according to the relevance of its content, it is then placed in the search results. A web user looking for information on a product or service can reach to the website through Search engines. Companies from world over are in direct competition with each other to gain the attraction of a search engine. Being on the first page of search results can increase the traffic to a website multifold.

A lot of companies offer Search Engine Optimization service to business owners. Some companies provide search engine optimization service at throw away prices. Now-a-days, it’s very difficult to select the right Search Engine OptimizationCompany. A good Search Engine Optimization Company provides a road map to optimize and increase the traffic to your website. It should offer Social media optimization and local classified submission too. In today’s connected world, content is considered as King, therefore, your SEO provider should be providing content relevant to your product or services. Remember, search engine optimization is a long going process and nothing can change overnight, therefore steer clear of the people who offer results in few weeks. Normally a search engine takes fifteen days to a month to add a website to its database and another two months to place the results in first few pages.

AllTech Network is a Maryland based IT service provider offering Search Engine Optimization services since 2007. Our team of dedicated content writer, Social Media planner, Search Engine experts works closely with our clients to deliver the results to our customers. Apart from being a Search Engine Optimization Company, AllTech Networks also offers cloud computing service, IT management services, business network setup, ecommerce website development, content filtering etc.

Why Business Need an Ecommerce Website Development?

noreply@blogger.com (AllTech Networks) — Thu, 24 Apr 2014 14:02:00 +0000

E-commerce stands for Electronic Ecommerce which means passing the information or any data over the internet. An ecommerce based websites have some advantages like low operational cost, global market approach and direct business to customer relationship. All these enable a business to increase its profit margins and market. Ecommerce also enables you to expand to the market where setting up your store could cost too much. Setting ups and operating an ecommerce website is easier to maintain then running a store. To build a successful online business, an ecommerce website should be set up taking following points into consideration:

User Friendly structure

Customer engagement tools

Special offers for members

Visibility on Social media platforms and search engines

Easily accessible contact information on website plays the most important role in the success of online business. An ecommerce website enhances the overall appearance of the website and its offered products. It displays products and promotes services online; customers who are interested in your offered services normally.

Alltech Networks provides A to Z solutions in developing and maintaining Ecommerce websites. Our programmers are well experienced in developing ecommerce projects on customer preferred platforms like php, Joomla and ASP .net. We also provide Search Engine marketing solutions to our customers. Feel free to call us at: 301-660-6830 or fill our Contact Form to get free quote on your requirements.

Why Search Engine Optimization is a necessity for Small Companies

noreply@blogger.com (AllTech Networks) — Wed, 05 Mar 2014 12:46:00 +0000

In today’s internet savvy world, getting information regarding a product or service means logging on to Google, Yahoo or Bing & start typing your requirements. The conventional methods of accessing information have been changed drastically. Similarly, new product marketing techniques have been developed by companies to target internet users. Most of the large companies now spend a big chunk of their marketing budget on Internet marketing. This leaves small home grown companies vulnerable in front of giant vultures of world. The companies who build their reputation in neighborhood for niche products and market are now facing competition from the companies operating from other states or some time from other countries. Amazon.com is an example of this phenomenon. Now a buyer can compare thousands of products before making any actual purchase and that too, from the comfort of his home. But there are some exception too, a small French bookbinder on the verge of closure used the power of internet and is now selling its famous notebook ‘Moleskine’ all over the world. Here are few tips for small companies to boost their business through the help of internet:

1. Build a Website: Open up to the vast world out there, expand your reach and your customers without spending too much on marketing.

2. Start building your presence: Start a blog, Facebook page, speak up on twitter, show your work on Pinterest, join online communities and start attracting customers.

3. Focus on your Website: Start optimizing your website for search engines like Google. Make your website attractive to its visitors and search engines alike.

4. Keep patience: The key to success in World Wide Web is having patience. Building your reputation takes time. Collect testimonials from your clients and let them speak through your website, blog or social media account.

5. Use your competitors for your benefit: Suggest yourself as an alternative to the unhappy customers of your competitor company. Sites like Yelp are great source for searching prospective clients.

Your right efforts will bring fruit sooner than later and the increasing customer base will lead you company towards the glorious path of growth. But if you are a novice in the field of internet marketing and SEO, then search for Search Engine Optimization companies on Google and hire one that is near you.

Managed IT Services by Alltech Networks

noreply@blogger.com (AllTech Networks) — Fri, 28 Feb 2014 06:20:00 +0000

IT management and services are backbone of a successful business. Each and every business now depends heavily on Computers and related services. Even very short hardware or network downtime costs precious business. Alltech Networks understand the needs of most businesses and provides web design and development, flat-rate IT management services to keep your business going. A single call to Alltech Network will provide you solutions for your network management problems, broken computers or computer peripheral related problems. Our focus is not just cost reduction, but driving business performance and profits to your company by enhancing the overall performance of your IT peripherals.

We provide flawless execution of a seamless suite of services – referred to as Integrated IT Management Service– that operate across the entire business environment of Clients’ premises covering hardware and software alike. Our preventive network management tools reduce the network downtime, while regular pc health checkups control the unexpected break down of pc peripherals and systems. Our vigilant software experts, keeps an eye on your software and network security problems and provides solutions before the major problem arises. Alltech Networks provides 100% service satisfaction to its customers through its highly organized hardware technicians and software experts. Feel free to call us at 301-660-6830 and talk to our expert regarding the unique needs of your business and services we can offer you.

Tips on Selecting a Better Domain Name for your Online Business

noreply@blogger.com (AllTech Networks) — Thu, 05 May 2011 06:31:00 +0000

At Alltech Networks, we're always working towards creating awareness about best possible ways to start a successful online business. We often provide our customers with valuable tips & tricks to educate them about Website Designing and Search Engine Promotion process.

Proper planning and implementation of ideas is required to build a successful website. Hard work and extensive research starts from the very beginning. A good domain name for your business is as important as other aspects of website design. Few points to remember while selecting a Domain Name are as follows:

Always try to register Top Level Domain (TLD) for your website. Most of the non-tech literates are only familiar with .com, .net and .org domain extensions.
If TLD is not available for your preferred choice of Domain Name or you want to target local audience, then it great to select Country Coded TLD. For example .co.uk is ccTLD for regional visitors in the UK
It's not advisable to use dashes or underscore in the domain name. A domain name www.mywebsite.com is easier to remember then www.my_website.com or www.my-website.com.
Make sure that your domain registrar provide access to your domain name with or without www.
Use your own contact information for whois database while registering domain name .
Use of keywords or your products name in domain name helps you attract traffic to your website.
Always try to register domain name for longer period (usually five years or more). As search engines rate your domain according to its registered life.
Do ensure that the domain your are going to purchase was not black listed (for spamming or some other reasons) in the past by search engines. As its difficult to gain search engine ranking for these types of penalized domain names.
In case of multiple product range or to serve different web platforms, its good to register subdomains like m.mysite.com or product1.mysite.com before hand.

Next article will cover some tips to select hosting service providers. For any information or help on Website Designing, SEO and Pay Per Click campaigns, feel free to mail us at info@alltechnetworks.com.

Re-Incarnation - What your old website may wish.

noreply@blogger.com (AllTech Networks) — Fri, 15 Apr 2011 08:13:00 +0000

Updating & re-designing of website is easy & rewarding too.

Once you have created the perfect website for your business and gathered a devoted group of visitors, its difficult to think about re-designing of website. A fear of losing the regular visitors & also the loss of hit count is what holds back you from going forward towards a new path.

Continuous evolution of web designing & SEO techniques turn, once a beautifully designed website in to an age old piece of information, in just few years. But, by focusing on positive aspects of redesigning your website, such as gaining rank in a search engine & attracting more visitors, will makes the process interesting & enjoyable.

The reason to change
As the business grow, overtimes, we re-evaluate our aim & strategy towards growth. We procure new equipment and even hire more hands to grow faster. But, we forget to update our website about these changes. Moreover, few years back, a website was just an informational window for a company and now it works as a tool to attract customers, build relations and interact with prospective buyers.

Plan ahead
Its wise to invest some quality time and review your present website, page to page. Select the web page that require change. Its also possible that you may want to redesign your logo too, to display present aim of your company. Changing a static website to dynamic website is also a good decision to make as it enhances the beauty of your website. Collect the content & images for your new website at this stage and prepare your website for a new & better incarnation.

The Process
Your first site was, may be, a DIY project completed at the beginning of your business. You had plenty of time then and a long list of friend to help you out in building your site. But going on this path again will not only cost you your precious time, but you may also suffer from loss of new techniques and tricks now available in the market. The best practice is to select a web design agency, which can offer you all the service you may require. Its best to enjoy the fruit while a farmer plough the field. Make sure to select the right SEO plan suitable for you and also create a interaction channel with customers through Facebook, Twitter or Blog.

After redesigning, your new & powerful website will be ready to take over on your competitors and to serve your customers better.

Know thy neighbors and avoid their mistakes - Competitive analysis and its loop holes in while planning SEO

noreply@blogger.com (AllTech Networks) — Wed, 06 Apr 2011 15:04:00 +0000

“Information is power” and information about competition is super power or you can say a lethal weapon. It may sound effective but sometimes, its a loss and it may be suicidal for your SEO campaign.

Competitive research before and during your SEO, PPC and SMO campaign gives you an insight about your competitors strategy and also provide you with a path to follow. Planning your SEO campaign becomes easy as you can target same keywords, your competitors maybe using and it will also help you target the similar customer base. Its a lucrative strategy to follow while marketing your product. After all you don't have to research too much and you can save a bit of cash while doing so. This is the most recommended plan of action by some armature SEO professionals. What they want to do is save their skin from hard work and mint some easy money from you.

There should be a lot of research and proper plan of action before following the footsteps of your competitors, as you may also fall for same mistakes they are making. It's quite possible that they may be missing some potential segment of customers. Therefore, workout on all the words , phrases and keywords your customers may be using while searching for your product.

It's good to be ranked for same keywords as your competitors but it's great to be in the list where they are not even present. Therefore plan ahead and reap the benefit. You know your product and your customer better. Study your competitors strategy, add your own moves and have benefit from your marketing campaign.

Blindly following a competitor sometimes, not only, ruin your campaign but can also result in loss in terms of time and money. It can also result in loss of business from an entire segment of consumers your competition may not be targeting. Also, following your competition will make you just a “me too” guy playing the catch-up game. Instead it's better to be an industry authority who is followed by other players in the field.

Plan your SEO campaign carefully and with a knowledgeable professional company, which can suggest you the right direction and effective course of action for your SEO campaign. It's good to mint gold from the same mine your neighbors are minting, but it's also better to work on a new road then to fall in the old path-hole.

Anatomy of PageRank

noreply@blogger.com (AllTech Networks) — Thu, 17 Mar 2011 03:05:00 +0000

PageRank is a link analysis algorithm, named after Larry Page^[1] and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by

P R (E).

The name "PageRank" is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.^[2]^[3]

Free SEO Tools

noreply@blogger.com (AllTech Networks) — Fri, 04 Feb 2011 05:08:00 +0000

Here is a list of free SEO tools for you to check out: Click on the link below:

http://www.jeremymorgan.com/free-seo-tools/

Top 15 Blogs to Follow to brush up your SEO knowledge

noreply@blogger.com (AllTech Networks) — Wed, 26 Jan 2011 03:19:00 +0000

SEO Success Pyramid

noreply@blogger.com (AllTech Networks) — Wed, 19 Jan 2011 02:13:00 +0000

This is a nice SEO pyramid that can be used as a checklist on a SEO project. Main components of this pyramid are commitment, patience and planning. Read more at: http://www.smallbusinesssem.com/the-seo-success-pyramid/971/

Art of Link Building in SEO

noreply@blogger.com (AllTech Networks) — Tue, 18 Jan 2011 21:56:00 +0000

Rather than having enormous internal and external links to/from your website - you should be thinking about how to best use links - Always start with on-site navigation. Upkeep of your internal links are more important that people who are linking to you.

On-site navigation should follow these rules:

Always use absolute (fully spelled out) URLs
Always use fully-embedded HTML links for navigation
Always include an HTML sitemap for sites with more than 10 pages
Always use meaningful, relevant, but concise anchor text on internal links
NEVER attempt to prevent a unique page from being crawled or indexed

Badly designed on-site navigation usually incorporates one or more of the following mistakes:

Mixing formats of relative URLs (rather than using only absolute URLs)
Incorporating non-existent directories in the URL paths (bad taxonomy)
Incorporating unnecessary parameters in the URLs (bad taxonomy)
Using bland anchor text or images as anchors
Hiding links in onMouseOver-managed text blocks, Javascript-fired objects, and other transient content
Failing to link consistently and uniformly on every page
Using “rel=’nofollow’” on internal links
Using “noindex” and/or “noarchive” robots directives on tag or category pages
Creating only XML sitemaps for large sites (rather than HTML sitemaps)

Your inbound anchor text priorities should focus on creating brand visibility and value. The best use for link anchor text is to show people that you have a Website that is important and valuable to them. If you try to prove you’re important and valuable to search engines you’re missing golden opportunities to work with visitors.

Read more on - http://www.seo-theory.com/2011/01/14/how-best-to-use-links-for-seo/#comments

Off-Site SEO - Content is King!

noreply@blogger.com (AllTech Networks) — Thu, 30 Dec 2010 21:05:00 +0000

Off Site Search Engine Optimization is a process of improving page ranks without making changes to the page itself. For example, I can positively or negatively impact a business by adding comments in favor or against a website. I can force millions of directory submissions which can link back to your page. One of the biggest advantage of Off Site SEO is that it directly affects the page rank. So determination is based on how many other websites link back or refer to your website. The more no. of link backs, the higher rank the website gets. So it all depends upon the content of your website and what articles are referring back to you.

Here is what you require for effective Off Site SEO (source - http://www.articlesbase.com/seo-articles/basic-off-site-seo-implementation-1148748.html). We also liked: http://prominentseo.com/off-site-seo-tips.htm

Content: The basic necessity for effective Off site SEO is for your website to have useful and good content. The Off Site SEO depends a lot on this. Many websites provide links on their webpage for reference purposes. If the content of your site is good, some websites can refer to your page which will earn you points in terms of page ranking without actually having to do anything on yourself. A website with good content in itself can get links to it and hence a high rank.
Link Exchange: A link exchange is just as the name suggests, linking to another page in exchange of that page linking back to yours. With the amount of information available on the World Wide Web, there will be many websites that deal with the same topic as your own. Doing a link exchange with such websites will not only get you a good rank but also traffic.
Article Submission: Another way is to submit articles to directories with a high page ranking. Many directories offer free article hosting and let you provide link to your website on your profile displayed alongside the article.
Forum Signatures: Many forums allow you to post links in the signature. Whenever you reply to any thread, the link to your websites is displayed in your signature.

These are the very basic Off Site SEO techniques to help the rank of your website. There are even more advance techniques that you can research about and implement.

Things you don't want to miss during SEO

noreply@blogger.com (AllTech Networks) — Thu, 30 Dec 2010 20:57:00 +0000

The Meta Keywords, Description and Robots tag — Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines

The Title Tag – The MOST important aspect of on-page SEO, just take our word for it.

The Body Text (focus on the body text in bold, for this denotes strong emphasis to the search engines)

The first sentence in the body text and the first words used per sentence are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google’s LSI algorithm)

The URL — The subdirectory folder and page of content should be SEO’d (i.e. http://domain.com/real-estate/real-estate-marketing-ideas.com would fetch a high ranking for a page dedicated to real estate marketing ideas – especially with many highly authoritative, relevant, deep in-bound links)

The H1 and H2 Texts are highly important – Why? They show the search engine the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag.

Same Site Link Texts — The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targetted keywords would also help when linking out to other pages within your site.

Same-Site Link URLs — Not only should you be using your keywords to describe pages within your site, those URLs you link to must have SEO URLs ( eg: http://domain.com/your-keyword.html)

How to grade your website?

noreply@blogger.com (AllTech Networks) — Thu, 30 Dec 2010 20:55:00 +0000

Ever wonder how to grade your website and improve SEO ranking? AllTech not only performs SEO but also believes in educating clients, so they can make informed decisions to improve their SEO rankings.

We really like the tool from Hubspot: http://www.websitegrader.com/

It has all the basic features available to effectively grade on-site SEO parameters for example, it checks for blog, sitemap, link building, 301 redirect, URL age, etc.

For off-site SEO, we suggest using: http://atniz.com/2009/10/06/free-onsite-and-offsite-seo-analysis/

Almost every where we have seen, the developers will forget to double check their code to make sure they've got content titles and subtitles under H1 / H2 tags and not having the robot.txt to prevent personal folder access.

Here are some references to learn more about grading websites:

http://www.ehow.com/how_4450910_grade-your-website.html
http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-marketer-should-do-when-launching-a-site

Search Engine Optimization

noreply@blogger.com (AllTech Networks) — Tue, 28 Dec 2010 04:42:00 +0000

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.