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		<title>Uptodown Ads: easily monetize your Android apps</title>
		<link>https://blog.en.uptodown.com/uptodown-ads-monetization-android-apps/</link>
		
		<dc:creator><![CDATA[Uptodown]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 09:00:34 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Uptodown App Store]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27647</guid>

					<description><![CDATA[Uptodown Ads is our integrated in-app advertising solution for Android that streamlines the monetization of your apps published on Uptodown and Google Play]]></description>
										<content:encoded><![CDATA[<p>Monetizing an Android app is rarely as simple as integrating ads and starting to generate revenue. Many developers end up managing multiple SDKs, mediation setups, pricing rules, and separate dashboards that require constant adjustments. The challenge usually isn&#8217;t adding ads, but finding a sustainable configuration that allows growth without turning monetization into a full-time adtech project. <a href="https://ads.uptodown.dev/ads/" target="_blank" rel="noopener"><strong>Uptodown Ads</strong></a> was created with that goal in mind: to offer <strong>an integrated in-app advertising solution for Android that simplifies monetization while maintaining control</strong>, transparency, and long-term optimization capabilities.</p>
<p data-start="647" data-end="926"><span id="more-27647"></span></p>
<h2 data-start="1328" data-end="1350">What is Uptodown Ads?</h2>
<p>Uptodown Ads is an in-app monetization solution for Android developers, managed by Uptodown, that enables them to <strong>integrate premium, globally sourced advertising into their apps through a lightweight SDK compatible with existing setups</strong>. The goal isn&#8217;t to replace your current monetization strategy, but to complement it with advanced ad-serving infrastructure and a clear onboarding process from day one.</p>
<p>The service is powered by Google Ad Manager 360 and optimization systems based on artificial intelligence that help automatically maximize the performance of your ad inventory.</p>
<p data-start="1860" data-end="2057"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-74206 size-full" src="https://blog.uptodown.com/wp-content/uploads/uptodown-ads-formats-scaled.png" alt="Uptodown Ads ad formats overview showing interstitial, banner, rewarded video, and native ads layouts." width="2560" height="1246" /></p>
<h2>Monetization designed for real developer workflows</h2>
<p>Most monetization strategies evolve gradually. An app starts with a simple integration and, as it grows, new demand sources, ongoing tests, and continuous adjustments appear to improve results. In that process, operational complexity often grows faster than revenue.</p>
<p>Uptodown Ads is designed to fit into that reality through a direct, guided integration and ongoing support to help you reach a stable monetization baseline as quickly as possible. We support clients both during the initial setup and throughout the ad-serving configuration, helping iterate on the strategy as app usage and monetization patterns evolve. <strong>The goal is to build a sustainable, scalable revenue foundation </strong>through clear planning:</p>
<ul>
<li><strong>Lightweight integration</strong> compatible with existing stacks and mediation setups.</li>
<li><strong>Global premium demand</strong> with coverage in the US, Europe, LATAM, Asia, and other key markets.</li>
<li><strong>Transparent reporting and real-time data </strong>to understand performance without relying on opaque metrics.</li>
<li><strong>Control over configuration,</strong> including ad formats, ad units, and pricing floors.</li>
<li><strong>AI-driven optimization</strong> focused on continuously improving ad-serving efficiency.</li>
</ul>
<p>Additionally, the direct connection to Google&#8217;s advertising ecosystem streamlines approval and inventory management, reducing common operational friction.</p>
<h2>How to get started</h2>
<p>The onboarding process follows a simple flow:</p>
<ol>
<li><strong>Contact</strong> our team through <a href="https://ads.uptodown.dev/ads/contact" target="_blank" rel="noopener">THIS FORM</a>.</li>
<li><strong>Integrate the SDK</strong> into your Android app.</li>
<li><strong>The Uptodown team configures ad-serving through Google Ad Manager 360</strong>, including creating a dedicated account, defining ad units and formats, and setting initial pricing and floors.</li>
<li><strong>The app begins monetizing globally</strong> through ads shown to users around the world.</li>
</ol>
<h2>Requirements</h2>
<ul>
<li>Your app must be published on Uptodown and Google Play. <a href="https://en.uptodown.com/developers-console" target="_blank" rel="noopener">App registration and publishing on Uptodown are free</a>.</li>
<li>Use the latest stable version of the SDK we provide and keep it updated.</li>
<li>Pass a quick compatibility check.</li>
</ul>
<blockquote class="wp-embedded-content" data-secret="xBXezcitvZ"><p><a href="https://blog.en.uptodown.com/uptodown-advertising-services/">Promote your app with Uptodown Advertising Services</a></p></blockquote>
<p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted"  title="&#8220;Promote your app with Uptodown Advertising Services&#8221; &#8212; Blog Uptodown International" src="https://blog.en.uptodown.com/uptodown-advertising-services/embed/#?secret=ail2f4v7Db#?secret=xBXezcitvZ" data-secret="xBXezcitvZ" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<h2>Uptodown: tailored monetization and marketing solutions</h2>
<p>Uptodown Ads is part of Uptodown&#8217;s suite of advertising solutions designed to support both monetization and growth for apps within the marketplace. Developers looking to complement revenue generation with visibility and user acquisition strategies can explore the <a href="https://en.uptodown.com/advertising" target="_blank" rel="noopener">full portfolio of services here</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27647</post-id>	</item>
		<item>
		<title>How Google&#8217;s mandatory developer verification will harm the mobile ecosystem</title>
		<link>https://blog.en.uptodown.com/google-mandatory-developer-verification-keep-android-open/</link>
		
		<dc:creator><![CDATA[Raúl Rosso]]></dc:creator>
		<pubDate>Tue, 03 Mar 2026 10:41:06 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[News and Updates]]></category>
		<category><![CDATA[Alternative app stores]]></category>
		<category><![CDATA[Keep Android Open]]></category>
		<category><![CDATA[Uptodown App Store]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27629</guid>

					<description><![CDATA[Google will now require all apps to be registered in its validation system before they can be installed on Android devices, even if they are not published on Google Play.]]></description>
										<content:encoded><![CDATA[<ul>
<li>
<h4>Google will require all developers to complete a verification process, regardless of which distribution channel they use, even if they do not plan to publish on Google Play.</h4>
</li>
<li>
<h4>Apps that do not comply with the new certification process may be blocked by the Android operating system.</h4>
</li>
<li>
<h4>The change will directly impact independent marketplaces like Uptodown or F-Droid, since their activity will now depend on a validation system outside their own distribution processes.</h4>
</li>
<li>
<h4>This measure will take effect in 2026 and will represent a major change for the open model that has long defined the Android ecosystem.</h4>
</li>
</ul>
<p>In mid-2025, Google announced a major change to how apps will be distributed in the mobile ecosystem. As of 2026, any developer who would like their app to be installable on certified Android devices (whether via Google Play, alternative stores, or direct download from the creator&#8217;s website) will be required to complete <strong>a mandatory identity verification process</strong> <a href="https://developer.android.com/developer-verification" target="_blank" rel="noopener"><strong>managed by Google</strong></a>. While this change was introduced as a security measure aimed at reducing malware and preventing malicious actors from distributing apps anonymously, <strong>it has a significant impact on software distribution through alternative app stores.</strong></p>
<p><span id="more-27629"></span></p>
<p>The new system will require developers to provide verifiable personal or corporate data. They will also need to register all their apps on the platform, specifying the signing keys that identify them. All of this, regardless of the distribution channel used for their subsequent publication. This represents a major structural change in the Android ecosystem, which <strong>has historically allowed app installation from multiple sources without relying on a single central authority</strong>, unlike Apple&#8217;s iOS ecosystem.</p>
<p><script src="https://keepandroidopen.org/banner.js?lang=en&#038;size=mini&#038;id=my-banner"></script></p>
<p>The implementation <a href="https://developer.android.com/developer-verification/guides" target="_blank" rel="noopener">will be progressive</a>: the system began with early access in 2025, will be available to all developers in 2026, and will be applied to certified Android devices in certain countries this year, with global expansion planned for 2027.</p>
<h2>The real impact of Google dependency when distributing apps</h2>
<p>A key aspect of these new policies is that they create a direct dependency between Android app distribution and prior approval from Google, the verifying entity. In practical terms, this means that <strong>even developers who never intended to publish on Google Play will have to do so</strong> if they want their apps to be installed easily on Android devices.</p>
<p>To carry out the process, they have proposed a <a href="https://developer.android.com/developer-verification/assets/pdfs/introducing-the-android-developer-console.pdf" target="_blank" rel="noopener">registration method</a> parallel to the Play Console&#8217;s. In both cases, it will be necessary to provide personal data, such as legal name, address, email, and phone number. Organizations must also provide a DUNS number, verify their website, and submit an official government ID certifying operability.</p>
<p>Setting aside privacy-related issues, for alternative platforms like Uptodown, this means an additional layer of complexity that did not exist before. This is not a technical limitation of the operating system, but rather <strong>an administrative requirement imposed at the platform level that may negatively impact many creators</strong>. Therefore, we oppose its unilateral implementation and support those raising awareness of this issue, such as the <a href="https://keepandroidopen.org/" target="_blank" rel="noopener">Keep Android Open</a> initiative, which summarizes and argues against the negative effects of the change and is backed by several organizations and software creators.</p>
<p><img decoding="async" class="aligncenter wp-image-27638" src="https://blog.en.uptodown.com/files/2026/03/altered-deal.png" alt="Keep Android Open Logo" width="360" height="360" srcset="https://blog.en.uptodown.com/files/2026/03/altered-deal.png 1440w, https://blog.en.uptodown.com/files/2026/03/altered-deal-600x600.png 600w, https://blog.en.uptodown.com/files/2026/03/altered-deal-206x206.png 206w, https://blog.en.uptodown.com/files/2026/03/altered-deal-420x420.png 420w, https://blog.en.uptodown.com/files/2026/03/altered-deal-696x696.png 696w, https://blog.en.uptodown.com/files/2026/03/altered-deal-1068x1068.png 1068w" sizes="(max-width: 360px) 100vw, 360px" /></p>
<h2>A change that affects users who trust Uptodown to publish their apps</h2>
<p>Uptodown is a legal marketplace with <a href="https://en.uptodown.com/developers-console" target="_blank" rel="noopener">more than 200,000 registered developers and publishers</a> who use the store as an official channel to distribute their software. Furthermore, in many cases, creators actively decide to publish their apps exclusively on our platform. Their motives are diverse: independence, greater control over distribution, alternative business models, or simply the desire not to depend on Google.</p>
<p>This is key: Uptodown is not simply an alternative repository, but a consolidated app store where many software creators officially publish, update, and manage their apps.</p>
<p>For these developers, the new requirements would represent an additional obligation that does not address a real technical need of their distribution model. Having to register in a system managed by Google, even when they consciously choose not to, introduces a completely unnecessary structural dependency that can nip legitimate business models in the bud if they disobey the policies of a marketplace they did not even intend to use. <strong>Apps that do not go through the verification process will be blocked by Play Protect when they attempt to be installed.</strong></p>
<p>As a palliative measure, Google <a href="https://www.theverge.com/news/819835/google-android-sideloading-experienced-users-developer-verification" target="_blank" rel="noopener">has subsequently confirmed</a> that there will be methods for so-called &#8220;advanced users&#8221; to bypass this limitation. Still, needing to access hidden system menus, along with deterrent messages displayed by the operating system, is not a realistic option for most people, as those of us who deal with the alarmist &#8220;unknown sources&#8221; warning received when downloading APKs from external sources know.</p>
<p><img decoding="async" class="size-full wp-image-74175 aligncenter" src="https://blog.uptodown.com/wp-content/uploads/uptodown-apps-publicacion.png" alt="uptodown apps publicacion How Google&#039;s mandatory developer verification will harm the mobile ecosystem" width="1200" height="1031"></p>
<h2>The risk of mistaking the platform owner for the regulatory body</h2>
<p>At its core, the Android operating system is <a href="https://source.android.com/" target="_blank" rel="noopener">open source</a>. However, most devices use a commercial version of Android managed by Google that integrates several of its services and closed apps by default. This meant there were two branches of development: the AOSP (Android Open Source Project) and the commercial version used by manufacturers with a Google Mobile Services license agreement, which requires them to pre-install several Google products.</p>
<p>Recently, Google decided to <a href="https://www.androidheadlines.com/2025/03/google-closes-the-curtain-on-android-development.html" target="_blank" rel="noopener">centralize the process for publishing</a> new versions of the operating system. This means the process is now opaque, does not allow third-party contributions, and eliminates the possibility of consulting development branches until the company officially publishes each new <em>release</em>. Although the company claims that Android will remain open and that it will not affect end users in any way, every new change in the ecosystem seems aimed at unifying the operating system and the company both conceptually and functionally.</p>
<p>This trend has become increasingly evident in recent years, particularly amid regulatory efforts across regions worldwide. In fact, the <a href="https://digital-markets-act.ec.europa.eu/index_en" target="_blank" rel="noopener">Digital Markets Act (DMA)</a> sought to <strong>prevent large platforms from acting as “gatekeepers”, restricting competition</strong> or imposing disproportionate conditions on developers and users in Europe.</p>
<p>Uptodown <a href="https://luishg.com/2024/03/06/uptodowns-response-to-the-changes-proposed-by-google-to-the-dma/" target="_blank" rel="noopener">participated in the process</a>, collaborating on initiatives and conversations aimed at ensuring that the digital ecosystem remains open, competitive, and accessible. This commitment is part of Uptodown&#8217;s mission to <strong>defend an environment where developers can share their apps without relying on a single intermediary</strong>, and where users are free to choose how and where they install their software.</p>
<blockquote class="wp-embedded-content" data-secret="W5HrgtKWym"><p><a href="https://blog.en.uptodown.com/uptodown-mobile-video-games-preservation/">Uptodown supports mobile video games preservation</a></p></blockquote>
<p><iframe loading="lazy" class="wp-embedded-content" sandbox="allow-scripts" security="restricted"  title="&#8220;Uptodown supports mobile video games preservation&#8221; &#8212; Blog Uptodown International" src="https://blog.en.uptodown.com/uptodown-mobile-video-games-preservation/embed/#?secret=tgS5ciEWzd#?secret=W5HrgtKWym" data-secret="W5HrgtKWym" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<h2>A shared responsibility</h2>
<p>Google claims that mandatory verification will help improve security and reduce fraud, a legitimate goal that, in theory, would benefit the entire ecosystem. However, <strong>it is essential that these measures do not erode the principles Android has defined since its origins</strong>, or disregard the <a href="https://en.uptodown.com/about-us/stats" target="_blank" rel="noopener">protection services and publishing policies</a> of other legitimate stores besides Uptodown, such as F-Droid or Aptoide.</p>
<p>Android was born as an open operating system. This openness has allowed the birth of millions of apps, companies, and independent distribution platforms that enrich the entire ecosystem. Preserving this model means <strong>ensuring that developers can continue to choose how to distribute their software.</strong> It implies protecting the existence of alternative marketplaces. It represents maintaining the diversity and competition that made Android the broadest and most dynamic ecosystem in the mobile world.</p>
<p>At Uptodown, we will continue standing up for these principles, just as we always have. We&#8217;ll keep working with regulatory bodies, supporting developers, and providing a genuine, legal way to distribute apps.</p>
<p>Because <strong>the future of Android depends not only on technology but also on preserving its open spirit.</strong></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27629</post-id>	</item>
		<item>
		<title>Uptodown launches its Transparency Center to debunk myths about the safety of independent app stores</title>
		<link>https://blog.en.uptodown.com/uptodown-transparency-center-press-release/</link>
		
		<dc:creator><![CDATA[Uptodown]]></dc:creator>
		<pubDate>Tue, 27 Jan 2026 06:42:59 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Alternative app stores]]></category>
		<category><![CDATA[Transparency Center]]></category>
		<category><![CDATA[VirusTotal]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27586</guid>

					<description><![CDATA[Introducing Transparency Center: The platform is publishing public metrics that demonstrate security, quality-control, and governance processes on par with major app stores]]></description>
										<content:encoded><![CDATA[<ul>
<li>Uptodown processes and updates security information of over 42,000 files per day through the VirusTotal service. <strong>About 6.5% show at least one alert</strong> from the antivirus engines used in the analysis.</li>
<li><strong>Thirty percent of the files</strong> submitted by registered developers <strong>never reach publication</strong> because they fail to meet the platform&#8217;s security and quality policies.</li>
<li>Uptodown’s infrastructure currently <strong>handles 1,600 TB of stored data</strong> and delivers more than 10 petabytes of bandwidth each month.</li>
</ul>
<p><span id="more-27586"></span></p>
<p>Uptodown, one of the world&#8217;s largest independent app-distribution platforms, has launched its new <a href="https://en.uptodown.com/about-us/stats" target="_blank" rel="noopener">Transparency Center</a>, a public hub offering <strong>unprecedented visibility into its internal processes of security</strong>, quality control, community management, and governance. The initiative aims to challenge the dominant narrative that independent app stores operate with lower security standards, using open, regularly updated data to prove otherwise.</p>
<p><img decoding="async" class="aligncenter wp-image-27610 size-full" src="https://blog.en.uptodown.com/files/2026/01/Uptodown-Transparency-Center-Infographic.png" alt="Uptodown Transparency Center Infographics" width="883" height="2000" srcset="https://blog.en.uptodown.com/files/2026/01/Uptodown-Transparency-Center-Infographic.png 883w, https://blog.en.uptodown.com/files/2026/01/Uptodown-Transparency-Center-Infographic-265x600.png 265w, https://blog.en.uptodown.com/files/2026/01/Uptodown-Transparency-Center-Infographic-91x206.png 91w, https://blog.en.uptodown.com/files/2026/01/Uptodown-Transparency-Center-Infographic-678x1536.png 678w, https://blog.en.uptodown.com/files/2026/01/Uptodown-Transparency-Center-Infographic-185x420.png 185w, https://blog.en.uptodown.com/files/2026/01/Uptodown-Transparency-Center-Infographic-696x1576.png 696w" sizes="(max-width: 883px) 100vw, 883px" /></p>
<h2><strong>Challenging the &#8220;alternative store&#8221; myth</strong></h2>
<p>App stores not operated by major platforms have long been viewed as less secure or rigorous. Uptodown addresses this perception with verifiable data. <em>&#8220;[&#8230;] There&#8217;s a persistent myth that app stores outside the major gatekeepers compromise security and quality control. The Transparency Center uses real data to prove this narrative false […]&#8221;</em>, says Luis Hernández, CEO and co-founder of Uptodown.</p>
<p>The Center reveals that Uptodown processes <strong>more than 24,000 files per day</strong> and requests over 43,000 VirusTotal reports daily, an operational scale comparable to leading distribution platforms. In the most recent reporting period (from December 20, 2025, to January 10, 2026), <strong>more than 2 million files were analyzed in a single month.</strong></p>
<p>Security is one of the core pillars of the Transparency Center. Every file published on Uptodown goes through a multi-layered review system:</p>
<ul>
<li><strong>Universal VirusTotal scanning</strong>, integrating more than 75 antivirus engines.
<ul>
<li>2,293,035 unique files analyzed in the most recent 30-day period.</li>
<li>94.5% of files showed no detections.</li>
<li>Only 0.85% showed four or more detections and were subjected to an in-depth manual review.</li>
</ul>
</li>
<li><strong>Human editorial review</strong>, essential for identifying false positives and assessing the real legitimacy of each app.</li>
<li>
<p class="mcePastedContent" data-pm-slice="1 1 [&quot;bullet_list&quot;,{&quot;fontFamily&quot;:null,&quot;fontSize&quot;:null,&quot;lineHeight&quot;:null,&quot;textAlign&quot;:null,&quot;class&quot;:null,&quot;id&quot;:null,&quot;style&quot;:null},&quot;list_item&quot;,{&quot;listColor&quot;:null,&quot;lineHeight&quot;:null,&quot;textAlign&quot;:null,&quot;class&quot;:null,&quot;id&quot;:null,&quot;style&quot;:null}]"><strong>Large-scale infrastructure</strong>, with over <strong>1,600 TB of stored data</strong> and roughly <strong>3 TB of new files processed daily</strong>, delivering more than 10 PB (1 PB = 1,024 TB) of bandwidth each month.</p>
</li>
</ul>
<h2><strong>Quality control and protection of the developer ecosystem</strong></h2>
<p>The Transparency Center also details how Uptodown actively filters its catalog to protect both users and legitimate developers:</p>
<ul>
<li><strong>197,591 registered developers</strong>, with thousands of new sign-ups each month.</li>
<li>In the last reviewed cycle, <strong>1,407 out of 3,462 submitted apps were rejected</strong>.</li>
<li><strong>60.84% of rejections</strong> were due to failing to meet minimum quality standards.</li>
</ul>
<p>These figures show that the platform is not a passive repository but a curated and supervised ecosystem.</p>
<p><img decoding="async" class="aligncenter wp-image-27575 size-full" src="https://blog.en.uptodown.com/files/2025/12/uptodown-transparency-center-image.jpg" alt="Uptodown Transparency Center" width="1068" height="760" srcset="https://blog.en.uptodown.com/files/2025/12/uptodown-transparency-center-image.jpg 1068w, https://blog.en.uptodown.com/files/2025/12/uptodown-transparency-center-image-843x600.jpg 843w, https://blog.en.uptodown.com/files/2025/12/uptodown-transparency-center-image-289x206.jpg 289w, https://blog.en.uptodown.com/files/2025/12/uptodown-transparency-center-image-590x420.jpg 590w, https://blog.en.uptodown.com/files/2025/12/uptodown-transparency-center-image-696x495.jpg 696w, https://blog.en.uptodown.com/files/2025/12/uptodown-transparency-center-image-100x70.jpg 100w" sizes="(max-width: 1068px) 100vw, 1068px" /></p>
<h2><strong>Public metrics across five key areas</strong></h2>
<p>The Transparency Center publishes monthly, accessible data on:</p>
<ol>
<li><strong>Threat control</strong>: file analysis, detections, and security criteria.</li>
<li><strong>Quality and developers</strong>: sign-ups, submissions, rejections, and reasons.</li>
<li><strong>Publishing and catalog</strong>:
<ul>
<li>328,099 unique apps</li>
<li>More than 4.3 million published files</li>
</ul>
</li>
<li><strong>Legal and governance</strong>: content-removal requests and regulatory compliance.</li>
<li><strong>Community</strong>:
<ul>
<li>47.8 million registered users</li>
<li>Activity in ratings, comments, and moderation. Twenty-one percent of user interactions are not published because they fail to meet community guidelines.</li>
</ul>
</li>
</ol>
<p>This level of openness is uncommon even among the most established app stores.</p>
<h2><strong>Transparency as a strategic position</strong></h2>
<p>For Uptodown, transparency is not a one-off initiative but a product and policy stance. <em>&#8220;[&#8230;] Closed ecosystems are often presented as the only path to security, but incidents on major platforms show that opacity is not the same as protection. Our approach proves that <strong>openness, security, and rigor can coexist</strong> [&#8230;]&#8221;,</em> Hernández explains. He also challenges the industry&#8217;s terminology: &#8220;<em>[&#8230;] Continuing to call these platforms &#8216;alternative&#8217; or &#8216;third-party&#8217; reinforces the idea that only platform owners should act as software gatekeepers</em>. <em>A healthy ecosystem requires separating ownership from distribution […]&#8221;.</em></p>
<h2><strong>A long-term commitment</strong></h2>
<p>In addition to providing extensive, daily-reviewed data, the Transparency Center is fully updated monthly and maintains <strong>accessible historical reports</strong>, allowing users, developers, and journalists to track the platform&#8217;s evolution and verify its data over time.</p>
<h2><strong>Resources</strong></h2>
<ul>
<li>Transparency Center <a tabindex="-1" href="https://en.uptodown.com/about-us/stats" target="_blank" rel="noopener">https://en.uptodown.com/about-us/stats</a></li>
<li>Press Release (PDF) <a href="https://blog.en.uptodown.com/files/2026/01/Press-Release-English-Uptodown-Transparency-Center.pdf">Press Release [English] &#8211; Uptodown Transparency Center</a></li>
<li class="mcePastedContent">Uptodown Website <a tabindex="-1" href="https://en.uptodown.com" target="_blank" rel="noopener">https://en.uptodown.com</a></li>
</ul>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27586</post-id>	</item>
		<item>
		<title>[Black Friday 2025] Uptodown Turbo at 50% Off</title>
		<link>https://blog.en.uptodown.com/black-friday-2025-uptodown-turbo-at-50-off/</link>
		
		<dc:creator><![CDATA[Uptodown]]></dc:creator>
		<pubDate>Thu, 13 Nov 2025 09:23:29 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[News and Updates]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27567</guid>

					<description><![CDATA[Take advantage of this offer and get a PERMANENT 50% discount on your Uptodown Turbo subscription for as long as it remains active]]></description>
										<content:encoded><![CDATA[<p>This Black Friday 2025, Uptodown offers you the chance to enjoy all the benefits of our subscription service with a unique discount. Throughout this month, you can get y<strong>our annual <a href="https://en.uptodown.com/turbo" target="_blank" rel="noopener">Uptodown Turbo</a> subscription with a 50% discount</strong>. And the best part: this isn’t a temporary promotion — it’s a permanent benefit that will remain active as long as you keep your subscription.</p>
<p><span id="more-27567"></span></p>
<p>Uptodown Turbo is our premium subscription that enhances your experience on the platform with <a href="https://support.uptodown.com/hc/en-us/articles/28642638523277-What-does-the-Uptodown-Turbo-subscription-include" target="_blank" rel="noopener">exclusive features</a>:</p>
<ul>
<li><strong>Ad-free browsing</strong>: Enjoy a clean, uninterrupted experience on both the web version and our official Android app.</li>
<li><strong>Exclusive avatars</strong>: Customize your profile with unique designs for subscribers.</li>
<li><strong>Highlighted comments</strong>: Make your voice stand out in the community by having your messages featured above others.</li>
<li><strong>Special subscriber badge</strong>: Highlight your profile with an exclusive badge.</li>
<li><strong>Priority support</strong>: Receive preferential assistance whenever you need it.</li>
<li><strong>Exclusive discounts</strong>: Access special promotions, such as an 80% discount when using the NordVPN service.</li>
</ul>
<p>In addition, your Turbo subscription helps support us directly, allowing us to remain a free, safe, and high-quality platform for millions of users around the world.</p>
<p><a href="https://en.uptodown.com/turbo" target="_blank" rel="noopener"><img decoding="async" class="aligncenter size-full wp-image-27568" src="https://blog.en.uptodown.com/files/2025/11/banner-Uptodown-Turbo-Black-Friday-EN.jpeg" alt="banner Uptodown Turbo Black Friday EN [Black Friday 2025] Uptodown Turbo at 50% Off" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2025/11/banner-Uptodown-Turbo-Black-Friday-EN.jpeg 1080w, https://blog.en.uptodown.com/files/2025/11/banner-Uptodown-Turbo-Black-Friday-EN-600x600.jpeg 600w, https://blog.en.uptodown.com/files/2025/11/banner-Uptodown-Turbo-Black-Friday-EN-206x206.jpeg 206w, https://blog.en.uptodown.com/files/2025/11/banner-Uptodown-Turbo-Black-Friday-EN-420x420.jpeg 420w, https://blog.en.uptodown.com/files/2025/11/banner-Uptodown-Turbo-Black-Friday-EN-696x696.jpeg 696w, https://blog.en.uptodown.com/files/2025/11/banner-Uptodown-Turbo-Black-Friday-EN-1068x1068.jpeg 1068w" sizes="(max-width: 1080px) 100vw, 1080px" /></a></p>
<p>To activate your subscription, go to the Uptodown Turbo main page and click on the highlighted “Subscribe now” button. You’ll be taken to the billing page, where the BLACKFRIDAY discount code will already be applied automatically — no need to enter it manually. The promotion will remain active for future billing cycles, meaning that as long as you stay subscribed, you’ll continue enjoying the 50% discount permanently.</p>
<p><strong>This offer will be available until December 8, 2025</strong>, so you have plenty of time to decide. For more information about the promotion and its terms, please visit our <a href="https://support.uptodown.com/hc/articles/28608590134157" target="_blank" rel="noopener">Help Center</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">27567</post-id>	</item>
		<item>
		<title>Introducing the official Uptodown client for Windows</title>
		<link>https://blog.en.uptodown.com/uptodown-client-windows-11/</link>
		
		<dc:creator><![CDATA[Uptodown]]></dc:creator>
		<pubDate>Tue, 28 Oct 2025 13:00:43 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Uptodown App Store]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27550</guid>

					<description><![CDATA[Now you can also download, install, and update your Windows software with our new desktop client]]></description>
										<content:encoded><![CDATA[<p>Recently, we’ve gone back to our roots by releasing <a href="https://uptodown-app-store.en.uptodown.com/windows" target="_blank" rel="noopener">the official Uptodown client for Windows 11</a>. With this move, we aim to stay ahead of the ongoing evolution of the software industry, just as we did nearly 15 years ago when we added the Android platform to our catalog. The boundaries between mobile and desktop ecosystems are increasingly blurred, so we want to provide <strong>a flexible and convenient tool that integrates Uptodown into the daily lives of PC users.</strong></p>
<p><span id="more-27550"></span></p>
<h2>Bring the full Uptodown experience to your desktop</h2>
<p>Just as we offer a native Android client capable of analyzing, installing, and updating the apps on your device, we wanted to do the same for desktop platforms. Uptodown has offered <a href="https://en.uptodown.com/windows" target="_blank" rel="noopener">a desktop software catalog</a> since the very beginning, and it continues to grow every day. Bringing that experience to the PC environment was a natural step.</p>
<p>The official Uptodown client for Windows 11 works just like the web version, allowing you to <strong>access all the store’s core features as if you were browsing online</strong>. The real highlight is the top toolbar, where we’ve included a set of tools that combine the full potential of our store with Microsoft’s operating system.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27551" src="https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-1-EN.jpg" alt="Uptodown client for Windows 11 homepage" width="1166" height="791" srcset="https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-1-EN.jpg 1166w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-1-EN-884x600.jpg 884w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-1-EN-304x206.jpg 304w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-1-EN-619x420.jpg 619w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-1-EN-696x472.jpg 696w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-1-EN-1068x725.jpg 1068w" sizes="(max-width: 1166px) 100vw, 1166px" /></p>
<h2>Check and update your installed apps</h2>
<p>From the Library dropdown menu, you can view a complete list of all software available on your PC, including both the installed version and the latest one available on Uptodown. This makes <strong>downloading updates for your programs and games</strong> much more intuitive and centralized.</p>
<p>All the essential features are still here, from our integrated search engine to account login and access to <a href="https://blog.en.uptodown.com/uptodown-gets-social-feed-community/">Uptodown’s social features</a> (comments, feed, lists, etc.), along with category-based browsing throughout the store. But that’s not all: we’ve also added several Windows-native tools to make important actions more accessible. You can check for pending driver updates, review which applications launch at system startup, or access an installation history log to keep track of all previous changes.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27554" src="https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-2-EN.jpg" alt="Uptodown client Windows 11 list installed apps" width="1166" height="621" srcset="https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-2-EN.jpg 1166w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-2-EN-887x472.jpg 887w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-2-EN-316x168.jpg 316w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-2-EN-789x420.jpg 789w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-2-EN-696x371.jpg 696w, https://blog.en.uptodown.com/files/2025/10/uptodown-windows-11-screenshot-2-EN-1068x569.jpg 1068w" sizes="(max-width: 1166px) 100vw, 1166px" /></p>
<h2>Just the beginning</h2>
<p>As we’ve done with <a href="https://uptodown-android.en.uptodown.com/android" target="_blank" rel="noopener">our official Android app</a> and <a href="https://uptodown-apk-installer.en.uptodown.com/android" target="_blank" rel="noopener">our universal package installer</a>, we’ll continue releasing periodic updates that include improvements, fixes, and new features based on your feedback. This first public release of Uptodown for Windows already includes everything needed to fulfill its purpose efficiently. Still, we’ll keep sharing news about upcoming features in the weeks ahead. You’ll also find <a href="https://support.uptodown.com/hc/articles/40818472960653" target="_blank" rel="noopener">all the details about our official Windows 11 app in our Help Center</a>. We hope it becomes a valuable tool for you!</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">27550</post-id>	</item>
		<item>
		<title>Uptodown gets social: Discover our new community experience</title>
		<link>https://blog.en.uptodown.com/uptodown-gets-social-feed-community/</link>
		
		<dc:creator><![CDATA[Uptodown]]></dc:creator>
		<pubDate>Mon, 20 Oct 2025 08:44:11 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Uptodown App Store]]></category>
		<category><![CDATA[Uptodown social profile]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27525</guid>

					<description><![CDATA[Explore the social side of Uptodown and connect with people who love apps as much as you do.]]></description>
										<content:encoded><![CDATA[<p>For more than two decades, Uptodown has been one of the leading platforms for app distribution. Now, we’re taking things to the next level by giving our community new ways to express themselves and share their opinions. With our brand-new social features, you can <strong>connect, share, and discover content like never before</strong>. <a href="https://en.uptodown.com/" target="_blank" rel="noopener">Uptodown</a> has always been more than just an app repository — and now we&#8217;re giving you the tools to prove it, together.</p>
<p><span id="more-27525"></span></p>
<h2>Why go social?</h2>
<p>This wasn’t a random decision. For years, we’ve seen how users interact with the apps they download — leaving ratings, writing reviews, and sparking conversations in the comments. From the start, we’ve been proud of the vibrant community behind every download: people with shared interests who could benefit from connecting with one another.</p>
<p>In today’s fragmented digital world, we wanted to create a space where tech enthusiasts can not only find the best apps but also meet others who share their passions. So we asked ourselves: what if you could follow that user whose reviews you always find helpful? <strong>What if you could see what other users with similar tastes are downloading and testing?</strong> Welcome to the new social profile on Uptodown.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27532" src="https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-1.png" alt="Uptodown social profile screenshots" width="824" height="852" srcset="https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-1.png 824w, https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-1-580x600.png 580w, https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-1-199x206.png 199w, https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-1-406x420.png 406w, https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-1-696x720.png 696w" sizes="(max-width: 824px) 100vw, 824px" /></p>
<h2>Main social features: A custom Uptodown</h2>
<h3>Follow users</h3>
<p>Discover community members whose opinions and discoveries you value most. Whether they write detailed reviews, uncover hidden gems, or simply share your taste in apps, you can now follow them with a click. Just tap on any username in the comments to visit their profile and start building your network.</p>
<h3>Custom feed</h3>
<p>Your homepage becomes a dynamic space where you&#8217;ll see what the people you follow are testing, reviewing, and recommending. Think of it as your own personal app curator, tailored to your preferences. You’ll find it in the <a href="https://en.uptodown.com/user/my-account/feed" target="_blank" rel="noopener">My Feed section</a>.</p>
<h3>Improved comment system</h3>
<p>We’ve redesigned the comment section on every app page to make conversations smoother. Easily spot the most active and recent comments, reply directly, start discussion threads about specific features, and help build a more connected community around every app.</p>
<h3>Wishlist and recommendations</h3>
<p>Create lists of apps you want to try, organize your discoveries, and share them with others. It’s perfect for keeping track of what&#8217;s next on your radar or for recommending themed collections to the community. Soon, you’ll even be able to create multiple custom lists by topic — stay tuned!</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27533" src="https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-2.png" alt="Uptodown social profile screenshots 2 Uptodown gets social: Discover our new community experience" width="824" height="852" srcset="https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-2.png 824w, https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-2-580x600.png 580w, https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-2-199x206.png 199w, https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-2-406x420.png 406w, https://blog.en.uptodown.com/files/2025/10/Uptodown-social-profile-screenshots-2-696x720.png 696w" sizes="(max-width: 824px) 100vw, 824px" /></p>
<h2>Finding the right balance</h2>
<p>We know not everyone wants a social experience when downloading apps. That’s why <strong>these features are completely optional and non-intrusive</strong>. You can engage as much or as little as you like — from simply browsing your feed to actively sharing reviews and curated lists.</p>
<p>Our goal is simple: to enrich your Uptodown experience without complicating it. We want to help you discover better apps, make smarter choices, and, if you choose, connect with a community that shares your passion for technology.</p>
<p>And this is just the beginning. This first phase of our social transformation is only on the start — we have plenty more ideas in the works, and as always, your feedback will help shape the future of Uptodown.</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@uptodown_com/video/7563266201883790614" data-video-id="7563266201883790614" data-embed-from="oembed" style="max-width:605px; min-width:325px;">
<section> <a target="_blank" title="@uptodown_com" href="https://www.tiktok.com/@uptodown_com?refer=embed" rel="noopener">@uptodown_com</a> </p>
<p>Introducing the new Uptodown social feed, where you can follow other users, share your reviews, and take a more active role in the community! <a title="uptodown" target="_blank" href="https://www.tiktok.com/tag/uptodown?refer=embed" rel="noopener">#Uptodown</a> <a title="apk" target="_blank" href="https://www.tiktok.com/tag/apk?refer=embed" rel="noopener">#APK</a> <a title="social" target="_blank" href="https://www.tiktok.com/tag/social?refer=embed" rel="noopener">#Social</a> <a title="community" target="_blank" href="https://www.tiktok.com/tag/community?refer=embed" rel="noopener">#Community</a> <a title="appstore" target="_blank" href="https://www.tiktok.com/tag/appstore?refer=embed" rel="noopener">#AppStore</a> </p>
<p> <a target="_blank" title="♬ Sleepmode - Official Sound Studio" href="https://www.tiktok.com/music/Sleepmode-6712667443501730563?refer=embed" rel="noopener">♬ Sleepmode &#8211; Official Sound Studio</a> </section>
</blockquote>
<p> <script async src="https://www.tiktok.com/embed.js"></script></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">27525</post-id>	</item>
		<item>
		<title>The most downloaded Android apps from alternative app stores in 2025</title>
		<link>https://blog.en.uptodown.com/most-downloaded-apps-alternative-stores-2025/</link>
		
		<dc:creator><![CDATA[Uptodown]]></dc:creator>
		<pubDate>Wed, 26 Feb 2025 10:45:54 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[News and Updates]]></category>
		<category><![CDATA[Alternative app stores]]></category>
		<category><![CDATA[Most downloaded apps 2025]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27451</guid>

					<description><![CDATA[Uptodown presents its report on the most downloaded apps in 2025.]]></description>
										<content:encoded><![CDATA[<ul>
<li>The app store Uptodown offers a report listing<strong> the most downloaded apps from its marketplace</strong> worldwide so far this year</li>
<li>The temporary banning of TikTok and Capcut in the United States has made both apps the most in-demand during the first months of 2025</li>
<li>The battle royale genre remains the most successful in the video game category, with Free Fire Advance, PUBG Mobile and Fortnite leading the way</li>
<li>Meta apps dominate social and messaging categories</li>
<li>Several VPN services, emulators and web browsers are also among the most downloaded</li>
</ul>
<p><span id="more-27451"></span></p>
<p><a href="https://en.uptodown.com/" target="_blank" rel="noopener">Uptodown</a>, the multi-platform app store specialized in Android with over 100 million unique users per month, publishes a report listing <strong>the most downloaded apps from its marketplace during the first weeks of 2025</strong>. Said report is based on its traffic statistics from a catalog of 260,000 apps between January 1 and February 12 of this year.</p>
<p><img decoding="async" class="aligncenter wp-image-27478 size-full" src="https://blog.en.uptodown.com/files/2025/02/TOP-Android-most-downloaded-2025.png" alt="Uptodown Most downloaded Apps on alternative app stores 2025" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2025/02/TOP-Android-most-downloaded-2025.png 1080w, https://blog.en.uptodown.com/files/2025/02/TOP-Android-most-downloaded-2025-600x600.png 600w, https://blog.en.uptodown.com/files/2025/02/TOP-Android-most-downloaded-2025-206x206.png 206w, https://blog.en.uptodown.com/files/2025/02/TOP-Android-most-downloaded-2025-420x420.png 420w, https://blog.en.uptodown.com/files/2025/02/TOP-Android-most-downloaded-2025-696x696.png 696w, https://blog.en.uptodown.com/files/2025/02/TOP-Android-most-downloaded-2025-1068x1068.png 1068w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<h3>TikTok, WhatsApp Messenger and Capcut lead the global ranking</h3>
<p>Users&#8217; uncertainty about the potential US government blocking of apps from the Chinese giant ByteDance led to an <strong>over 300% increase (compared to previous months&#8217; data) in the download volume</strong> of the well-known social media from Uptodown, which became the alternative source during the actual temporary blocking of the Google app store on January 19.</p>
<p>Another reason these apps were the most downloaded out of the entire Uptodown catalog is that the number of countries and institutions that ban TikTok is only increasing. Notably, India, which has one of the largest mobile user bases, has not had official access to the app since 2020. As a result, users are forced to look for other download sources without geographical restriction and resort to VPN services to avoid regional blocking.</p>
<p>WhatsApp Messenger, Instagram, and YouTube are also among the most downloaded apps. They are unbeatable in their field and permanently present in the annual rankings.</p>
<p><img decoding="async" class="aligncenter wp-image-27456 size-full" src="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Messaging-2025.png" alt="Top 5 Most downloaded messaging apps on Uptodown" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Messaging-2025.png 1080w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Messaging-2025-600x600.png 600w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Messaging-2025-206x206.png 206w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Messaging-2025-696x696.png 696w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Messaging-2025-1068x1068.png 1068w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Messaging-2025-420x420.png 420w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<h3>Battle Royale, leading the mobile video games category</h3>
<p>Over the years, Uptodown&#8217;s top-most downloaded video games have been dominated by the different incarnations of the well-known <strong>PUBG Mobile, which has more than 700 million cumulative downloads</strong> between all its versions —although, during this report&#8217;s research period, it has been surpassed by its direct competitors, <strong>Fortnite and Free Fire Advance</strong>. The latter is an incarnation to test the most up-to-date features of Garena&#8217;s successful game, the flagship of the silent hits hegemony: titles with great resonance in Indonesia, India, Pakistan and Latin American countries that do not reverberate among the general public. Over one million downloads during the research&#8217;s period attest to its boom.</p>
<p>The other major protagonist of the most downloaded titles is soccer, thanks to the revisions of references such as EA Sports FC Mobile 25, eFootball PES 2025 and Dream League Soccer 2025. The top 10 is rounded out by timeless classics, such as Gacha Life, Subway Surfers and the first Five Nights at Freddy&#8217;s.</p>
<p><img decoding="async" class="aligncenter wp-image-27455 size-full" src="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Games-2025.png" alt="Top 5 Most downloaded games on Uptodown" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Games-2025.png 1080w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Games-2025-600x600.png 600w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Games-2025-206x206.png 206w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Games-2025-696x696.png 696w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Games-2025-1068x1068.png 1068w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Games-2025-420x420.png 420w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<h3>Meta dominates the social ecosystem</h3>
<p>Apart from the aforementioned TikTok, <strong>Meta dominates everything related to social media apps and instant messaging</strong>. As the parent company of Facebook, Instagram, WhatsApp and Threads, virtually all the top downloads come from the various incarnations of those apps. A special mention goes to the boom of Lite versions for some of its services, which are getting almost as many downloads as their big sisters due to the demand for lightweight alternatives in countries with a medium-low range of mobile devices. Outside Mark Zuckerberg&#8217;s kingdom, Telegram is the other app that sneaks into the messaging ranking and does not stop gaining followers thanks to its constant new features.</p>
<p><img decoding="async" class="aligncenter wp-image-27457 size-full" src="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Social-2025.png" alt="Top 5 Most downloaded social apps on Uptodown" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Social-2025.png 1080w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Social-2025-600x600.png 600w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Social-2025-206x206.png 206w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Social-2025-696x696.png 696w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Social-2025-1068x1068.png 1068w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Social-2025-420x420.png 420w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<h3>Most downloaded in other categories</h3>
<p>When it comes to<strong> web browsers</strong>, it is difficult to compete with Google Chrome, as it comes pre-installed on most commercially available devices. Still, Kiwi Browser (discontinued in January and not available in the Google store) and UC Browser (not available on Google Play since 2017) are close behind, followed by the increasingly recognized Opera mini and Brave Browser. The download volume of these four contenders almost equals that of Google&#8217;s browser, something unthinkable a few years ago.</p>
<p><img decoding="async" class="aligncenter wp-image-27460 size-full" src="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Web-browsers-2025.png" alt="Top 5 Most downloaded web browsers on Uptodown" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Web-browsers-2025.png 1080w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Web-browsers-2025-600x600.png 600w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Web-browsers-2025-206x206.png 206w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Web-browsers-2025-696x696.png 696w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Web-browsers-2025-1068x1068.png 1068w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Web-browsers-2025-420x420.png 420w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<p><strong>VPN services</strong> are increasingly present among the most downloaded apps, with Secure VPN being the most downloaded so far this year.</p>
<p><img decoding="async" class="aligncenter wp-image-27459 size-full" src="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-VPN-2025.png" alt="Top 5 Most downloaded VPN apps on Uptodown" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-VPN-2025.png 1080w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-VPN-2025-600x600.png 600w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-VPN-2025-206x206.png 206w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-VPN-2025-696x696.png 696w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-VPN-2025-1068x1068.png 1068w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-VPN-2025-420x420.png 420w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<p><strong>Emulation</strong> is another major category with more downloads, as it does not fit with the distribution policies of many app stores. AetherSX2 emulator, which lets you run PlayStation 2 games on Android, or Winlator, which does the same with PC titles, are also among the 100 most downloaded apps.</p>
<p>In terms of <strong>multimedia tools</strong>, CapCut stands out above all others as a companion tool for editing videos alongside TikTok. Spotify and MX Player complete the podium.</p>
<p><img decoding="async" class="aligncenter wp-image-27458 size-full" src="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Video-Audio-2025.png" alt="Top 5 Most downloaded multimedia apps on Uptodown" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Video-Audio-2025.png 1080w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Video-Audio-2025-600x600.png 600w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Video-Audio-2025-206x206.png 206w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Video-Audio-2025-696x696.png 696w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Video-Audio-2025-1068x1068.png 1068w, https://blog.en.uptodown.com/files/2025/02/Uptodown-TOP-Video-Audio-2025-420x420.png 420w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<h3>Top 5 most downloaded apps by category</h3>
<p><strong>TOP 5 APPS (GLOBALLY)</strong></p>
<ol>
<li>CapCut</li>
<li>WhatsApp Messenger</li>
<li>TikTok</li>
<li>Instagram</li>
<li>YouTube</li>
</ol>
<p><strong>TOP 5 MESSAGING APPS</strong></p>
<ol>
<li>WhatsApp Messenger</li>
<li>Messenger (Meta)</li>
<li>Telegram</li>
<li>Messenger Lite</li>
<li>WhatsApp Business</li>
</ol>
<p><strong>TOP 5 SOCIAL APPS</strong></p>
<ol>
<li>TikTok</li>
<li>Instagram</li>
<li>YouTube</li>
<li>Facebook</li>
<li>Facebook Lite</li>
</ol>
<p><strong>TOP 5 WEB BROWSERS</strong></p>
<ol>
<li>Google Chrome</li>
<li>Kiwi Browser</li>
<li>UC Browser</li>
<li>Opera Mini</li>
<li>Brave Browser</li>
</ol>
<p><strong>TOP 5 VIDEO GAMES</strong></p>
<ol>
<li>Free Fire Advance</li>
<li>Fortnite</li>
<li>PUBG Mobile</li>
<li>Gacha Life</li>
<li>EA Sports FC Mobile 25</li>
</ol>
<p><strong>TOP 5 VIDEO/AUDIO APPS</strong></p>
<ol>
<li>Capcut</li>
<li>Spotify</li>
<li>MX Player</li>
<li>Netflix</li>
<li>YouTube Music</li>
</ol>
<p><strong>TOP 5 VPN APPS</strong></p>
<ol>
<li>Secure VPN</li>
<li>SuperVPN Fast VPN Client</li>
<li>Turbo VPN</li>
<li>Snap VPN</li>
<li>Thunder VPN</li>
</ol>
<h3>Links</h3>
<p>English PDF version | <a href="https://blog.en.uptodown.com/files/2025/02/Uptodown-English-Most-downloaded-apps-2025.pdf">Uptodown [English] &#8211; Most downloaded apps 2025</a><br />
Spanish PDF version | <a href="https://blog.en.uptodown.com/files/2025/02/Uptodown-Spanish-Apps-mas-descargadas-2025.pdf">Uptodown [Spanish] &#8211; Apps mas descargadas 2025</a><br />
Italian PDF version | <a href="https://blog.en.uptodown.com/files/2025/02/Uptodown-Italian-App-Android-piu-scaricate-2025.pdf">Uptodown [Italian] &#8211; App Android piu scaricate 2025</a><br />
Russian PDF version | <a href="https://blog.en.uptodown.com/files/2025/02/Uptodown-Russian-Most-downloaded-apps-2025.pdf">Uptodown [Russian] &#8211; Most downloaded apps 2025</a><br />
Portuguese PDF version | <a href="https://blog.en.uptodown.com/files/2025/02/Uptodown-Portuguese-Apps-Android-mais-baixadas-2025.pdf">Uptodown [Portuguese] &#8211; Apps Android mais baixadas 2025</a><br />
Arabic PDF version | <a href="https://blog.en.uptodown.com/files/2025/02/Uptodown-Arabic-Most-downloaded-apps-2025.pdf">Uptodown [Arabic] &#8211; Most downloaded apps 2025</a></p>
<h3>About Uptodown</h3>
<p>Uptodown is an international platform for digital app distribution specializing in Android, established in 2002 and based in Malaga (Spain). This alternative and completely independent app store is based on the principle of respecting the user&#8217;s privacy, not requiring user registration and allowing users to download software both from our own official app and through our website. We offer a catalog of over 260,000 apps with more than 4 million files, divided into thematic categories and hosted on our own servers. Each app comes accompanied by an informational description prepared by our own team of editors and complemented by our users&#8217; opinions. Available in seventeen languages, we currently have 100 million active users worldwide and facilitate more than 450 million downloads each month. More than 100,000 developers already rely on the platform to distribute their products.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">27451</post-id>	</item>
		<item>
		<title>App store Uptodown introduces a new premium subscription service</title>
		<link>https://blog.en.uptodown.com/press-release-uptodown-turbo/</link>
		
		<dc:creator><![CDATA[Uptodown]]></dc:creator>
		<pubDate>Thu, 10 Oct 2024 10:00:50 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[News and Updates]]></category>
		<category><![CDATA[Press Release]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27442</guid>

					<description><![CDATA[Uptodown Turbo is now officially available worldwide]]></description>
										<content:encoded><![CDATA[<p><a href="https://en.uptodown.com/turbo" target="_blank" rel="noopener"><span style="color: #1155cc;"><u>Uptodown Turbo</u></span></a> has now been officially launched globally. This new subscription service offers unique features for users who want to get the most out of Uptodown app store while directly supporting the project’s sustainability.</p>
<p>Uptodown Turbo is the platform’s solution to remain independent as an app marketplace focused on security, privacy, and enhanced user experience—free from traditional advertising and the influence of large platforms. Over 37,000 users pre-registered during the testing phase.</p>
<p><span id="more-27442"></span></p>
<h2><img decoding="async" class="aligncenter size-full wp-image-27447" src="https://blog.en.uptodown.com/files/2024/10/Uptodown-Turbo-1080x1080-EN.png" alt="Uptodown Turbo available worldwide" width="1080" height="1080" srcset="https://blog.en.uptodown.com/files/2024/10/Uptodown-Turbo-1080x1080-EN.png 1080w, https://blog.en.uptodown.com/files/2024/10/Uptodown-Turbo-1080x1080-EN-600x600.png 600w, https://blog.en.uptodown.com/files/2024/10/Uptodown-Turbo-1080x1080-EN-206x206.png 206w, https://blog.en.uptodown.com/files/2024/10/Uptodown-Turbo-1080x1080-EN-696x696.png 696w, https://blog.en.uptodown.com/files/2024/10/Uptodown-Turbo-1080x1080-EN-1068x1068.png 1068w, https://blog.en.uptodown.com/files/2024/10/Uptodown-Turbo-1080x1080-EN-420x420.png 420w" sizes="(max-width: 1080px) 100vw, 1080px" /></h2>
<h2>Features and pricing</h2>
<p>Subscribers enjoy the following benefits: <u>Ad-free navigation,</u> enhanced security features, profile customization, exclusive avatars, community comments highlighted above standard interactions, and priority support. Additionally, new features will be rolled out in the coming months.</p>
<p>As a bonus, Uptodown Turbo subscribers receive up to an 80% discount when signing up for NordVPN, one of the most efficient and reliable VPN services.</p>
<p>Uptodown Turbo is priced at $2.99/month + regional taxes, with the option to subscribe annually for $24.99 —offering a 30% discount compared to the monthly rate.</p>
<p>Still, Uptodown will remain completely free for non-Turbo users, who can continue to enjoy basic services with integrated advertising as before.</p>
<h2>A new model for a new stage in the mobile ecosystem</h2>
<p>Given the ongoing changes in the online advertising landscape, Uptodown believes that offering a VIP service with exclusive features will allow the platform to maintain its high standards while avoiding the constraints associated with traditional web monetization models. In the words of Luis Hernandez, Uptodown&#8217;s CEO:<i> [&#8230;] Uptodown Turbo is the first step in changing the way apps are distributed and sourced in the mobile industry. We propose to build a store that is independent, private, secure, and focused exclusively on the interests of users and developers. For this to happen, we need to change our relationship with the community and the way traditional stores have historically been funded. [&#8230;]</i></p>
<h3>About Uptodown</h3>
<p><span style="font-size: small;">Uptodown is an app marketplace specializing in Android, founded in 2002 and based in Málaga (Spain). It offers a catalog of more than 300,000 apps, organized into categories and accompanied by reviews and media content created by its editorial team. Over 100 million users download apps each month from both its official website and app. More than 100,000 developers already trust Uptodown to distribute their products. </span><span style="color: #000080;"><u><a href="https://en.uptodown.com/" target="_blank" rel="noopener"><span style="font-size: small;">https://en.uptodown.com</span></a></u></span></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">27442</post-id>	</item>
		<item>
		<title>Android report 2024: most used brands, browsers and OS versions</title>
		<link>https://blog.en.uptodown.com/android-report-2024-uptodown/</link>
		
		<dc:creator><![CDATA[Uptodown]]></dc:creator>
		<pubDate>Tue, 12 Mar 2024 13:00:45 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[News and Updates]]></category>
		<category><![CDATA[Press Release]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27405</guid>

					<description><![CDATA[Report on Android user behavior based on traffic generated by Uptodown visitors]]></description>
										<content:encoded><![CDATA[<p>Uptodown publishes its <strong>annual report on user habits of Android mobile devices based on the traffic statistics of its app store</strong>, thus offering one of the most reliable sources of information to understand the worldwide preferences of those utilizing this marketplace.</p>
<p><span id="more-27405"></span></p>
<h2>Brands and manufacturers</h2>
<p>Once again this year,<strong> Samsung continues to dominate the market as the manufacturer with the largest number of devices worldwide</strong> (29.48%), though slightly reducing their share compared to last year. Huawei (15.31%) and Xiaomi (15.16%) also hold the lead, followed by Vivo (4.98%) and OPPO (4.92%), both solidifying their position in the market.</p>
<p><img decoding="async" class="alignnone size-full wp-image-73997" src="https://blog.uptodown.com/wp-content/uploads/Android-2024-Phone-Brand.png" alt="Android 2024 Phone Brand Android report 2024: most used brands, browsers and OS versions" width="1080" height="1080">Besides the five most widespread brands in the West, <strong>the unstoppable rise of Transsion</strong>, the Chinese giant, with their brands Infinix (3.28%), Tecno (2.80%) and Itel (0.56%), has managed to surpass the aforementioned manufacturers in several emerging countries, becoming the best-selling brand in Africa and some areas of Latin America, Asia and Oceania. As for the most successful devices, Huawei P40 Lite and Huawei Y6p are by far the most used, followed by the now classic Samsung Galaxy S10 and Xiaomi&#8217;s Poco X3 Pro, although none of these exceed 0.70% share.</p>
<ul>
<li><strong>Samsung</strong> 29.48%</li>
<li><strong>Huawei</strong> 15.311%</li>
<li><strong>Xiaomi</strong> 15.16%</li>
<li><strong>Vivo</strong> 4.98%</li>
<li><strong>OPPO</strong> 4.92%</li>
<li>Realme 3.93%</li>
<li>Infinix 3.28%</li>
<li>Tecno 2.80%</li>
<li>Oneplus 1.23%</li>
<li>Amazon 1.07%</li>
</ul>
<blockquote class="wp-embedded-content" data-secret="TRXF7d3Gbi"><p><a href="https://blog.en.uptodown.com/android-2023-most-used-versions-brands-browsers/">Android in 2023 report: most used versions, brands and browsers</a></p></blockquote>
<p><iframe loading="lazy" class="wp-embedded-content" sandbox="allow-scripts" security="restricted"  title="&#8220;Android in 2023 report: most used versions, brands and browsers&#8221; &#8212; Blog Uptodown International" src="https://blog.en.uptodown.com/android-2023-most-used-versions-brands-browsers/embed/#?secret=9nPgRsJzqm#?secret=TRXF7d3Gbi" data-secret="TRXF7d3Gbi" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<h2>Most used browsers</h2>
<p><strong>Google Chrome continues to distance itself from its competitors</strong>, growing by three points since last year (89.77%). Samsung&#8217;s official browser is the second most used (3.21%), followed by Opera (1.53%), UC Browser (0.49%) and Amazon Silk (0.35%). Actually, for the first time, Amazon&#8217;s browser for their Fire devices enters the ranking, pushing Firefox to a place we never imagined (0.19%).</p>
<p><img decoding="async" class="size-full wp-image-73999 aligncenter" src="https://blog.uptodown.com/wp-content/uploads/aNDROID-2024-Browser-Share.png" alt="aNDROID 2024 Browser Share Android report 2024: most used brands, browsers and OS versions" width="1080" height="1080"></p>
<ul>
<li><strong>Google Chrome</strong> 89.77%</li>
<li><strong>Samsung Internet Browser</strong> 3.21%</li>
<li><strong>Opera</strong> 1.53%</li>
<li><strong>UC Browser</strong> 0.49%</li>
<li><strong>Amazon Silk</strong> 0.35%</li>
</ul>
<h2>Android OS versions</h2>
<p>Again, the results confirm the trend from 2018: <strong>a decline in the rate at which users renew devices</strong>. Android 13 (21.38%) is the most widespread current version, awaiting version 14 (4.54%) to start rolling out its stable release beyond Google Pixel handsets. It is followed by Android 11 (16.32%), Android 10 (14.72%), Android 12 (13.89%) and Android 9 (8.96%). Fragmentation is greater than ever.</p>
<p><img decoding="async" class="alignnone size-full wp-image-74000" src="https://blog.uptodown.com/wp-content/uploads/Android-2024-OS-Version.png" alt="Android 2024 OS Version Android report 2024: most used brands, browsers and OS versions" width="1080" height="1080"></p>
<ul>
<li><strong>Android 13</strong> 21.38%</li>
<li><strong>Android 11</strong> 16.32%</li>
<li><strong>Android 10</strong> 14.72%</li>
<li><strong>Android 12</strong> 13.89%</li>
<li><strong>Android 9</strong> 8.96%</li>
</ul>
<h2>Other interesting facts</h2>
<p>The screen resolution most used by users is 360&#215;800 (15.55%), followed by 360&#215;640 (10.56%). As for the type of Android device, 94.42% use smartphones, 4.67% tablets and 0.91% Android TV.</p>
<ul>
<li><strong>Download Press Release</strong> [<a href="https://blog.en.uptodown.com/files/2024/03/Android-Report-2024-Press-Release.pdf">PDF</a>]</li>
</ul>
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		<post-id xmlns="com-wordpress:feed-additions:1">27405</post-id>	</item>
		<item>
		<title>Uptodown to officially distribute Honor of Kings for Android worldwide</title>
		<link>https://blog.en.uptodown.com/uptodown-distribute-honor-of-kings-android/</link>
		
		<dc:creator><![CDATA[Raúl Rosso]]></dc:creator>
		<pubDate>Fri, 23 Feb 2024 07:30:53 +0000</pubDate>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[News and Updates]]></category>
		<category><![CDATA[Honor of Kings]]></category>
		<category><![CDATA[Press Release]]></category>
		<guid isPermaLink="false">https://blog.en.uptodown.com/?p=27384</guid>

					<description><![CDATA[One of the world's most successful mobile video games will be launched globally after several years as number one in China.]]></description>
										<content:encoded><![CDATA[<p><span lang="EN-US">Uptodown will be an official distributor of <a href="https://honor-of-kings.en.uptodown.com/android" target="_blank" rel="noopener">Honor of Kings</a>, the amazing MOBA by Tencent Games and Level Infinite. This game has not only been <b>the most popular in China for several years in a row</b>, but it has also been <b>the <a href="https://mobilegamer.biz/the-top-grossing-mobile-games-of-2023/" target="_blank" rel="noopener">global leader in revenue</a></b>, raking in over $1.48 billion in in-app purchases in 2023 alone. That’s more than $300 million ahead of its nearest rival, PUBG Mobile, another Tencent title you can find on our marketplace.</span></p>
<p><span id="more-27384"></span></p>
<p><img decoding="async" class="aligncenter wp-image-73980 size-full" src="https://blog.uptodown.com/wp-content/uploads/honor-of-kings-launch.jpeg" alt="Honor of Kings Uptodown promo image soft-launch" width="1919" height="1080" /></p>
<p><span lang="EN-US">Honor of Kings debuted in 2015 in the Asian market and has since become a juggernaut, with <b>over 100 million active players</b>. Although its global launch has faced some delays due to various factors (such as Tencent’s acquisition of Riot Games and the release of League of Legends as its main focus in the MOBA genre), it will finally go live in 2024.</span></p>
<div class="utd_widget" data-packagename="com.levelinfinite.sgameGlobal.midaspay"></div>
<p><span lang="EN-US">Right now, the game is available in some selected regions as part of a soft launch, meaning that only a lucky few can play it. However, the list of countries where it’s available is constantly growing. From its premiere in Brazil in March 2023 to its recent arrival in Eastern Europe, Turkey, the CIS region, South Asia, and the MENA territory on <a href="https://www.levelinfinite.com/our-stories/honor-of-kings-launches-in-mena-turkiye-cis-south-asia/" target="_blank" rel="noopener">February 21, 2024,</a> Honor of Kings is quickly expanding its reach so that everyone can join the fun.</span></p>
<div class="youtube-embed" data-video_id="1uRhM96nDYI"><iframe loading="lazy" title="Honor of Kings: Regional Launch Trailer" width="696" height="392" src="https://www.youtube.com/embed/1uRhM96nDYI?feature=oembed&#038;enablejsapi=1" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p><span lang="EN-US">Despite having over a decade of history and a huge amount of content, the developers are committed to making Honor of Kings accessible and attractive to new players. Among their initiatives, the generous offer of letting all <b>72 characters be available for free trial</b> for a month stands out, making it easier for newcomers to get into the game.</span></p>
<p><span lang="EN-US">If you have an Android device, Honor of Kings is now officially available for download on Uptodown. However, please note that availability in each country will gradually unlock as the soft launch expands to more regions.</span></p>
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