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Social Media

Social Media and Reputation Management – the 7Ps at Work

November 22, 2010A great piece on Forbes.com this week about the epic corporate blunders of 2010 should remind us all of the pendulum swinging above our collective heads, as well as remind us of the importance of the 7Ps in utilizing social media for reputation management activities.

Direct Response

Localization Means More than Just Check-Ins

October 28, 2010The hottest trend in digital marketing just got a lot more interesting, this time due to a new feature from an established direct marketing channel. Google is rolling out its new Place Search today (Thursday, 10/28), which will give users more instant search information for local businesses, to drive consumers into stores and restaurants.

Brand Experience

Google’s Boutiques.com Honors the Influencer

November 23, 2010Over the past few years, we’ve witnessed the fascinating integration of social media with online retail sites. Witness Levis.com using the “Like” button to generate viral popularity, or Amazon using Facebook Connect to generate product recommendations (for yourself or for others).

Mobile Marketing

Facebook Mobilizes it’s Mobile Platform

November 5, 2010This week at their Palo Alto headquarters, Facebook revealed details of their mobile strategy to extend their presence with three mobile initiatives.