Instead of getting me excited … it was downright discouraging.

Because while it was describing all the ways Facebook could help me get noticed …  the writing on the wall throughout the entire product was clear:  The days of easy pickings at the visibility table are over.

But if you're willing to spend just a little time. And use a little outside the box thinking … you still have a killer ace in your pocket. That you can always use. That always works. Regardless of what Facebook, YouTube or Google decide to do.

Its finding your Monster Hook.

An angle, approach, point of view or piece of signature content that captures your market's attention. (Yep, even in the current noisy environment). Gets them to share. And talk. And create a flood of interest you can convert into profits.

And one of the best illustrations of just how powerful this is … comes from a once obscure jazz choir from Slovenia named Perpetuum Jazzile (or PJ).

Which is strange, because I didn't even know what a jazz choir was.

Until I literally fell over this post on the social sharing site StumbleUpon:

Curious, I clicked on it. And was treated
to a video I still remember:
..
 

..
(Its not so much the raindrops. Its the thunder that gets me every time!)

Now you may ask .. what the heck does this have to do
with my business? And the answer is  … plenty!

FIRST … this video of a simulated rainstorm has been viewed over 14 million times on YouTube. That's more views than the original version of the song. Hard to believe. But true.

SECOND … all their videos have been viewed over 33 million times.

THIRD … If you search for "amazing choir simulates storm" you'll find pages and pages of sites that have linked to their video:

In fact … 14,100 web pages around the world
have linked to this video.

.
(Make that 14,101). That's an absurdly crazy traffic funnel that can never be turned off.

And, primarily on the strength of this one video … this one MONSTER HOOK … a once obscure jazz choir from Slovenia:

• Has developed a worldwide following.
• Now tours the world.
• Has thousands of fans around the world BEGGING them to come to their country.
• And will be headlining their own concert this fall in a 10,000 seat arena.

That's right:  A jazz choir HEADLINING a 10,000-seat arena. That's just how powerful a Monster Hook can be.

Pretty nice, huh? Makes you want to
grab a handful for yourself, doesn't it?

Well, you can. And here are a few
crucial cornerstones to make it possible:

Many business owners blow their chance to hook their audience trying to explain what they do. What they lose sight of is explaining and hooking not only don't mix. They're not even in the same universe. By the time you're done explaining, your prospect has already moved on to the next thing. Gone forever.

So focus your Monster Hook on grabbing your market's attention first. Which buys you enough time so when they finally do hear what you're about, they can't help but fall in love with you.

Monster Hooks bypass your audience's thinking, reasoning mind, by directly targeting their emotions. So before they even know what they're doing, they're reacting.  They're laughing.  They're amazed. They're saying, "Wow, is that real?"

And best of all … they're sharing with their friends and colleagues. Just like I'm sharing this with you.

By doing this, you bypass your audience's protective shields. Their cynicism. Their skepticism. Their belief that they've seen everything. Their belief you're going to try to sell them something. So you're not talking to a defense mechanism.  You're talking to a person.

So you are no longer a potential adversary, going after their time and their wallet. You are their advocate.

You're in.  (Can you say … cha-ching?)

You can't fascinate your audience with descriptions and jargon. You have to go for the creative jugular.

If Perpetuum Jazzile was being literal, they'd try to wow you with their singing . But you've heard that before.

So instead, they break out the heavy artillery.  By coming at you with something that is not only unexpected. But is also a perfect metaphor for their genius.

Because this isn't just some cheap trick they are throwing at you. You'd get over that pretty quickly.

Its a perfect representation of what they do best. And what makes them unique:  Just as they recreate the sounds of a rainstorm using only their hands and feet, their arrangements impeccably recreate musical instruments using ONLY the human voice. Drums. Bass. A crazy rhythm section. Strings.  Instrumental licks you didn't think could be done vocally.

So simulating a rainstorm is just an appetizer for their true geinus.

So you can't believe there isn't a band backing them up. Its pretty remarkable.

What you discover is:  The true impact of a hook is it sets the stage for a lasting relationship. Rather than being a quick novelty that fades as fast as it began.

One of the big problems with entrepreneurs is we're so excited about what we do, we want to educate our prospects about it. Which is the fastest path to the poor farm.

(As any parent of a college-bound kid can tell you … education is expensive!)

The key to a Monster Hook is that it engages something your audience is already interested in. Or can already relate to. That needs no explanation.

You don't have to educate me about what a storm sounds like. I'm already familiar with it. So once the video starts, I close my eyes and say, "Wow, that's incredible!"

Your hook should do the exact same thing. So you meet your audience where they already are. Or get in front of what they're already moving towards. Which has a great chance of working. Instead of trying to drag them over to where you want them to be. Which never does.

Once the impact of your hook subsides (as it always does) excellence has to take over. You have to demonstrate why you are worth more than a giggle and a gasp.

And in their video, once the rain stops and the singing begins, you're struck by the fact these guys are more than a clever sound effect. They're actually pretty good.

If your Monster Hook doesn't dovetail into an experience that is deeper and richer than the hook itself, you'll dissipate the interest. Almost instantaneously.  You'll lose your prospect. And you'll struggle to make a profit.

What good are 7 figure view counts on your videos if they don't help you ring up equally impressive numbers on your balance sheet?

But if your hook is just the leading edge of a powerful ongoing experience. And the prospect of a transformation way more profound than the hook … its the wellspring of an unending source of customers. Clients. And profits.

Look, here's the truth:  PJ does alot of stuff really well. Classical stuff. Traditional Slovenian folk songs. But you're not going to stick around for those unless they first wow you with something that gets you off immediately.

That's why they create some amazing covers of popular songs. A brilliant ABBA medley.  A kick ass version of Van Halen's "Jump!" Complete with synthesizer licks. Blazing guitars. Drums and percussion.  Booming bass. All done with ONLY the human voice. Not a real instrument in sight. Its remarkable.

Just as you do alot of things well. But your audience won't be around to experience them unless you first provide something they are already seeking. Already interested in. Already familiar with.

Its not good enough to be good. Your excellence has to tie into something your audience already wants, that they can immediately bond with. Which buys you the trust and the engagement to take them deeper.

Finally, you have to top off this entire chain with an invitation to experience what you have to offer at a deeper level.  

Folks who fall in love with PJ are provided with opportunities right in their videos to subscribe to their YouTube channel. Visit their website. Buy their CDs. Attend their concerts. Share their discovery with their friends.

This series of seamless embedded calls to action are crucial for turning your hook to a hallelujah that shows up in sales. Profits. And a lasting relationship with your true fans that sustains them with what they want. And sustains you with revenue.

Because the final test of a Monster Hook is when your fans move from praising you to paying you. And getting so much value from you, they almost forget the hook that helped them discover you in the first place.

So are you starting to see … a Monster Hook
is alot more than a clever trick. Its the leading edge
of an entire big money strategy. 

That is constantly bringing in fresh new prospects. Capturing their attention. And buying their engagement long enough for the infatuation to deepen into something much more lasting. And much more profitable.

Because when you can:

• Grab attention
• Activate their emotions
• Be creative, not literal
• Engage pre-existing interest
• Let love take over when the thrill is gone
• Give them what they want
• Take them from Hook to Hallelujah!

You will not only have discovered the Holy Grail that allows new legions of fans to discover you. But insures they stick around long enough for you to reap the rewards.

Because when you can hook them with something that is beyond logic or reason. That they fall for … in spite of themselves. That bypasses their defenses and blows their expectations out of the water. And then deepens into an ongoing business relationship. You can provide them the outcomes they've been dreaming of. And you can finally reap the profits you've been working towards for sooo long.

.
So … what is your idea for your Monster Hook?  Let us know … in the comments below.

That's when your business never gets ahead, because you're always delaying doing what will actually bring in money until after you:

• Update my website with a fresh new look!
• Add this cool new video thingamabobber to my sales page!
• Rewrite my eBook to reflect my "new outlook"!
• Take this cool new class I just found out about that will "change everything"!

The problem is: You are always discovering new things. This will always be true. And there will always be "one more thing" you feel you must do before you're happy getting your offers out there.

Here's a flash: That's a fast road to ruin.

Successful business owners learn to launch and integrate their discoveries at the same time. In fact, its the reason WHY they are successful. If you'd like to be one of them (instead of constantly "getting ready" to be one of them, you need this:

Because you're about to discover something that's going to make your life infinitely easier. And way more profitable.

So why the basketball connection?

Well every year about this time, you'll find the NCAA Division One college basketball tournament taking over the airwaves. Its known as "March Madness" because of the incredible drama. The incredible stakes of the games. (Lose … and your season is over). And some amazing last-second finishes.

For any sports fan its heaven.
But even if you hate sports … its about to become heaven.

Because there is a tool millions around the country use to try and predict who will win the championship. But what's truly stunning, is you can use this same tool to select the specific avenues that deliver your biggest profit boost. And I'm about to show you how …

Its called a Bracket. And its used by millions to try and predict who will be crowned the champion. But you can ALSO use it to select the champion profit path for your business. Better yet … its easy.  Even fun.

When you apply it to your business, it can solve the biggest challenge every entrepreneur and business owner faces … making the right decisions on what to invest your time and money in. That can give you the biggest return on your investment.

Because everyday, we're faced with a ton of new possibilities. Pulling us in a million different directions. "Do this! Do that!" The emails scream, day after day. And while our choices grow wider, we still have the same 24-hours every day to fit them into.

.
Enter … the Bracket.

Its a map that displays every team in the NCAA Basketball Tournament. All 68 of them. And it guides you to predicting who will win it all. But it does it with a simple bit of genius. That makes it fun. Instead of overwhelming.

Take for example … my team:  UCLA. This year, in their first tournament game … they are playing Minnesota. So the portion of the bracket for that game looks like this.

So lets say … I pick UCLA. The next game UCLA will play would be the winner of the Florida vs. Northwestern State game. So I pick the winner of that. And so it goes. On and on. Until a mass of 68 possibilities is whittled down to the final championship game.
.

Now the genius that I just mentioned is: The Bracket makes this easy by forcing you to make the BEST choice between only two possibilities at a time. Instead of all 68.

Ahh … are you beginning to see where I'm going?  What if there was a tool that made choosing the NEXT blockbuster focus for your business just as easy?

.
Instead of looking at a billion options at once … and trying weight the pros and cons of ALL of them? What if you only had to choose two at a time?

Lets say … doing a product launch vs. putting on a one-day event?

Or doing a telesummit vs. doing a Facebook Ad campaign?

.
Then you can take what you feel are the best options between those choices … and pair them off against each other.

.
So … just like using a Tournament Bracket to try to predict the eventual winner out of 68 teams. And actually making it FUN!  You can use our Profit Buster Bracket to select the best choice for your next project out of the countless options.

And actually make THAT FUN as well!

Its takes the overwhelm right out of your business. And puts the certainty into your decisions. So you're not constantly switching, changing or backing out of what you commit to. And you're not up late at night tossing and turning, wondering if "instead of doing THAT, should I really have done THIS?"

Think about it … you trust your vision to this process. Because its the same way your optometrist decides your eye glass prescription:

"Does it look clearer like this … or like this?"

So … how can you get started? Well, I've made it easy. Simply by right-clicking here you can download your own copy of our powerful Profit Booster Bracket.

You'll find:

• A totally blank Profit Booster Bracket for you to pair off your own choices.
• An example of what a completed bracket would look like.
• Plus some criteria on how to make your choice the best choice.

Look, I am totally behind the idea that business can be fun. Should be fun. And that one of the best ways to do that is to discover how you can apply ideas that are a BLAST from your life away from business. To your business.

.
Cause here's the thing:

If you should happen to nail your basketball bracket, the best you are looking at is the stunned admiration of your pals. And maybe $500 from your office pool.

But when you nail your Profit Booster Bracket (and believe me, you don't have to know a darn thing about basketball to do it), you're looking at a possible upside of millions over the life of your business.

And the freedom you went into business to experience.
Seems like an easy choice to me ….

So download your own Profit Booster Bracket here.

And oh yeah … I'd LOVE it if you could share this on Facebook. And leave a comment below on what this cool tool has opened up for you!

• Wasn't that hot tactic you believe is too difficult
• Or that course you just can't afford
• Or that great new avenue you don't have time for …

But are things that are already within your reach? That you yourself closed the doors on?

.
So … what are the big breakthroughs you're going to resurrect? That hold the key to your next profit leap?  (You may even feel a tad nervous sharing them). But that's OK. Because declaring them out loud is the first step towards reaping the rewards of what they bring to your life.

Let us know in the comments … and if this gave you a boost … please share on Facebook and Twitter!

Some big-time thought leader makes an outrageously expensive offer from the stage at an event.  And the throngs begin to line up at the sign-up table. And they can't throw their credit cards them fast enough.

Its those crazy $20,000, $30,000 and even $50,000 offers  … that people of all experience levels (even those who are just starting out) sign up for.

Now … you may not think you could create an offer like this. But you're wrong.

Because with a little creativity, you really CAN create your own $50,000 offer. That ignites the imagination (and the willingness) of your ideal prospects to fork over the money you've always wanted to be paid. Only this time … its not a fantasy.

But there is another way that crafting a high end mentoring offer really works to grow your business. Not only does it position you as someone who is serious about the success of your clients.

Crafting a $50.000 offer requires you to precisely pinpoint the results, experiences and outcomes your ideal prospects value the most. And the emotional triggers that make them crazy with desire so they'll pony up.

And once you know these … you can apply them to all your products. At all price points. And watch your sales take off.

So … what might your $50,000 offer look like? Of … if that makes you too uncomfortable … your $30,000 offer?

Ready to play? Lets take a look at something you'd swear no one would pay THAT MUCH for … like dog care.

For only 30 grand you and your beloved pooch receive:

1.
5-year first class travel boarding:  When you travel, we have luxury digs for your dog. Including their favorite chef-prepared meals. Their own personal handler to play with them. And walk them. So they stay happy, engaged and ready to go when you return.

2.
A 24-hour password protected internet video feed. So when you're on the road, can check in on your beloved poopsie whenever you want. Wherever you are in the world. So you can hear their voice. And they can hear yours.

3.
A "Biography Channel" Masterpiece … starring you and your dog!  We'll dispatch a video crew to your home for a 6-hour shoot. To capture your dog in action. Plus record you and your family talking about what your dog means to you.

We'll combine that with photos and video you provide us and compose a 30-minute bio of your dog.  To share on Facebook. With your friends. And to have a memento of your love … forever!

4.
Doggie Day Care Manifique! 90-days of First Class doggie day care. So you can do your work … or be active in your community, all the while knowing your pooch is well cared for. We'll even pick them up and drop them off at times convenient for you!

5.
Doggie Jet Set! And for those special vacations … 3 round trip private jet flights anywhere in the Continental United States. So you can take your dog with you … without having them travel in one of those cramped cages. in the lonely belly of some commercial aircraft. Plus you and your pooch will be driven to and from the airport in an exclusive stretch limo. With champagne for you. And the best doggie treats for your dog.

As crazy as this sounds, I bet someone would pay for this. Because it fulfills a need with excitement and pretige. And hits the right emotional high points.

But even if no one ever would … you still make out like a bandit. Because, by creating a package like this, you will uncover what your market truly values. And the key emotional triggers that get them to gladly pay you for the packages you do offer.

So when you craft all your offers, instead of shooting in the dark, you will KNOW what plays the desire strings of your ideal prospects so they simply can't say no.

Imagine … being able to craft lucrative offers that will create unprecedented enrollments because you KNOW EXACTLY the results your prospects yearn for. And the emotional triggers that prompt them to buy.

I don't care if you've been in business for years, or are just starting out. I don't care whether doing this makes you uncomfortable. And I certainly don't care about your objections that "Nothing I do is worth $30,000."

I guarantee you … If someone will pay half a million dollars for a car to drive to the grocery store …

… or pay $2500 to watch a basketball game from a luxury suite (when they could have paid less than 5% of that to watch the same game from a regular seat just a few feet away).

The will pay you $20,000 (or $50.000) to have an extraordinary experience. Or an extraordinary service or product. If you KNOW what it is that they consider that valuable. And know how to package it so they want to play at your level.

Still struggling with this?  Here are some elements to get off to a flying start:

Find a way to provide premium access to you and your expertise that no one else receives. Where that level of access provides results that no one else receives.

Example:  A VIP Day where they walk away … not only with a plan for "what they should do next". But with a long-term plan that virtually guarantees they achieve their goals. Plus extensive follow-up time … so they can see achieving their dreams is a forgone conclusion.

Offer unprecedented access / resources / experiences that are ONLY available to clients who invest at this level.

If you don't have a track record where people will value that exclusivity … package it in a way that they will. (More on this in a bit … ).

All your programs offer results. But your high end program should raise that bar to such a degree, that it will be seen as much more than creating "greater results, faster." But as being the Gateway to a Dream. Position your program so its the entry way to an entirely new state of being. And provide powerful pathways to that dream so that the path there is even more fulfilling than the achievement.

People respond to symbols. That's why grown men want to win a football game so they can wave around a trophy that may have cost $100 to make. Or people get such a kick out of walking tdown a silly red carpet at an awards ceremony. Its not the thing itself. Its what it symbolizes.

So fill your offer with symbols the they have arrived:  Retreats in secluded hideaways. Or first class resorts. Being showcased at your other events. You get the idea.

Everyone knows the afterglow of a great experience can fade. So a high end offer must include a sense of Membership. Not only to an exclusive "club". But to ongoing follow-up and support.

Give them a sense of belonging to something powerful and important. That not only makes them feel fantastic. But supports them to breakthrough to their goals. That represents something they can not only belong to. But believe in. Because when you demonstrate you're THAT serious about their success … it not only makes it much easier to sign up … but almost impossible to leave.

People don't just want information. Or stuff. That want an experience they will remember forever. So find ways to infuse your offer with these kinds of experiences.

One of my mentors said, "Long after they forget what you taught them, they will remember how you made them feel!"

Sure, people want results. But they also want the "magic" that accompanies the feeling they get when they achieve a dream. And the almost mythical experience of creating breathrough after breakthrough on the path to their goal. Make sure they get it by not just offering them stuff. But memories.

As your business grows, you will gain access and make friendships with incredibly talented colleagues and powerful resources.

Even if you're just starting out, chances are you have resources and secrets no one else knows about. So find ways to offer your best ONLY to your highest end clients. And make sure they know just what these exclusive resources can make possible for them.

The ability to interact with others going through the same experience you are, is an indispensible element of your program. Especially with others who have invested at this high level. Because while it may not be the reason the enroll in the first place … your community (and the fear of losing it) is often the reason your prospects come back. And renew.

In addition … the contacts, opportunities and resources they receive from these relationships can be equally, if not more valuable than what they discover from you and your program.

So make sure they have a private forum. Or a secret Facebook Group. Give them plenty of chances to hobnob with each other at events, retreats and intensives. And provide regular group teleseminars so they can connect and offer support in real time.

The bottom line is this:

Even if you NEVER offer a $50,000 program, having some fun brainstorming what your market would consider paying that much for, will help you create more profits in every area of your business.

Because … if you can integrate a few of those same elements of desire into a product that costs $500 … $2000 …. or $5000 … doesn't it make sense that they will sell like hotcakes?

To grow your business by leaps and bounds, YOU have to take that leap of imagination BEFORE your VIP Prospects will. When you do this your profits skyrocket.

So take a stab at it. And feel free to let us know in the comments below … just what you might offer.

Bull … because the truth is … if you are in business (yep, even those ultra successful mega-entrepreneurs with the fancy videos) at one point or another you were scared shitless. You may even be there now.

What you don't know is the secret many those ultra-successful people share … that helped them get through it. And here it is:
.

.
So … what big amazing things have you allowed fear to short circuit? Because you thought you were the only one who was petrified? What ideas have you decided to give a second chance? Let me know in the comments below …

And don't forget to share!

A few weeks ago, I promised to show you how to broadcast video worldwide, from wherever there's a webcam and a high-speed internet connection wtihout spending a single cent. And to have folks all over the world view it … on YouTube!

You're right: It sounds too good.
But you're wrong … it really is true.

Because, as promised, I've created a cool video that shows you how to create a free live worldwide video livestream:

• That you can broadcast live worldwide. For free.
• Where there are no ads.
• People can watch the live broadcast on YouTube.
• You can embed the live broadcast on a any page of your website or blog (including launch pages!).
• You can share your screen while you're doing it.  (Documents. Graphics. Slides).
• You can even interview other people.
• And for all the folks who can't watch live … its even recorded (and hosted) for you so they can watch it later.

The applications for this are endless. But learning how to make it happen isn't. In fact if you've got a few minutes to watch a video, I can show you how.

.
Now, if you're the kind who likes reading things (instead of watching them), here's step-by-step action list. Don't worry: While its alot of steps, they go fast!

• Signup for a Google account. Its fast and its free
• If you have gMail or are on YouTube … you already have one
• You'll need a YouTube account to make this work. If you don't have one … sign up using your existing Google Account information. (Google owns YouTube, so they've made this simple.)
• With your Google and YouTube accounts in place, hop on over to Google Plus.
• Click on the "Start a hangout" button at the upper right of your screen
• Inviite people to join hangout. This is important. You can't broadcast unless you invite someone.
• Name your hangout
• Click "Enable Hangouts on Air"
• Click the "Hang Out" button
• Review and agree to the legal terms (You need to do this the first time only)
• This allows Google Plus to link your Hangout to the related YouTube account. (Ah, so this is why I created the YouTube account using my Goggle Account info!)
• Once you approve the legal terms, your Hangout begins. But you're not on the air.
• This gives you the opportunity to adjust lighting and camera angles
• To stream your hangout live on another website, click the embed link at the top of the page and then copy the HTML embed code and paste it into your website or blog.
• When you are ready to go live Worldwide … click Start Broadcast
• As soon as you do this, you are also broadcasting on YouTube … no pasting code required.
• When you're done, click "End Broadcast"
• That's it! A recording of your broadcast is automatically saved to your Google Plus profile, and your YouTube Account.
• If you sucked, or your just self-conscious because its your first time (it happens) you can delete the video from both Google Plus and YouTube. (I show you how in the video).

And believe it or not … there are lots of other features:

• You can share your screen … like a webinar. Any open window on your computer can be broadcast worldwide.
• You can show any documents you have saved on your Google Drive.
• If the folks you have invited to the Hangout have a webcam, you can even interview them. (Oh, I can see the ideas dancing already … )
• You can have a running chat window.You can pop over to your Facebook Profile and share the YouTube viewing link.

I could go on and on. But you get the picture. Now, as with all thing new, you want to test it a few times to make sure you get the hang of it before inviting a large audience. And you want to be sure you have a high-speed connection and shut down any apps or browser windows that might be hogging computer resources or bandwith.

But … I've already seen a few major marketers use this on their launches. And once you get the hang of it … the ways this could impact your business are truly limitless.

A colleague was struggling with a marketing problem. And since I solve those for a living … it sucked me in. She said:

"When I talk to people about how I help them they absolutely loooove what I do. The problem is … they balk when I mention the price".

Sound familiar? The old "I love this, it sounds terrific but …"
line of thinking?

Now … the standard response is to provide some cool "answer the objection / position the value" script or angle. But I was a bit surprised when what popped out of my mouth was:

"Why not target people of means from the start? Who got that way
by investing in what they valued?"

Which of course brought up the response, "And exactly how do you do that?"

How can you increase your success rate (and boost your bottom line) by getting your high-end offers in front of more folks who can afford it in the first place?

What tumbled out were 21 avenues to do just that.

Now, not all of them are going to hit the bulls-eye. But if you discovered just ONE that was a perfect fit, wouldn't that make a massive profit difference for your business?

A quick warning:  There aren't any quick "3-step, just click your heels together and say there's no place like home so I can have it by this weekend" answers.

But … if you're willing to apply a little of your own creativity to each suggestion … there's a great chance you'll find a way to bank many more high end sales:

This really is the key. The foundation. The fundamental principle off which everything else feeds. Its what most of us miss:

Put your initial focus on the people who are going to be investing big-time with you. What they want. What they are looking for. And build your offer and your marketing around that.

Most of us do the exact opposite of this. We come up with the idea for the product and service first. And then try to figure out a way to make our VIP Prospects buy. In almost all cases, its a losing proposition.

But when you start with the market first. Folks who have the means to pay for what you offer. And tailor the outcome to what they are ALREADY looking for.  So you employ your unique genius to satisfy a desire they ALREADY have. And supply an outcome they ALREADY want.

You would be amazed how how fast your response rate skyrockets.

In other words:  Create a dream / result / outcome your more affluent prospects covet. That they easily buy into. Instead of coming up with something on your own and trying to figure out a way to make them like it.

Don't leave this to chance. The more you know about people who have the means to purchase your most elite products and services:

• Who they are
• What they want
• What they buy
• Why they buy
• Where they work
• Where they congregate
• What they respond to

… the more you will know how to craft your offers and frame your marketing to maximize your conversions.

Trying to sell to a more affluent market without doing this is like trying to find snow in the Sahara Desert. Or throwing darts with a blindfold.

You may get lucky and hit the bulls eye. But more often you'll miss. And miss badly.

Some suggestions on studying more affluent buyers:

Books:

• No B.S. Marketing to the Affluent by Dan Kennedy
• Whale Hunt in the Desert by Deke Castleman  — On the surface this book is about how Las Vegas casinos attract and service their highest rollers. But if you read between the lines you can come up with some great ideas to grasp what your own elite prospects want most.
• The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life by Matt Oechsli
• Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale by Robin Lent
• Networking with the Affluent by Thomas Stanley
• Marketing to the Affluent by Thomas Stanley

(Note: I have read the Dan Kennedy book. The others I uncovered through research. Please read the descriptions / reviews on Amazon to determine which one(s) are the best for you to begin with.

Google Searches: 

Google is a gold mine when you know how to use it. Here are some searches that return quite a few powerful (and free!) resources. With a little imagination, you can come up with your own:

• Most affluent cities
• Most affluent college towns
• Where the wealthy live
• What the wealthy want
• Marketing to the affluent
• Marketing to the wealthy
• Networking with the affluent
• How to network with the wealthy
• Networking groups for the affluent
• Create your own search: [ Your wealthy target market ] + "networking groups"

Pop on over to Nextdoor.com

Nextdoor is a free private social network for your neighborhood. While its not an overt marketing platform, it can be a great way to uncover opportunities hiding out in your own backyard. Because we spend so much time behind our computers it can be easier to uncover possibilities on the other side of the country, that the others side of town. Nextdoor is one way to connnect you with possibilities right around the corner.

Set aside a block of time where you can really get down and immerse yourself in a few of these resources.

Here's a direct challenge: Lock yourself in a room (or go to Starbucks) for a minimum of 3-4 hours. You need that much uninterrupted time (especially if you are using the Google searches) because each bit of investigation can lead to an unexpected treasure trove of other links.

Remove all distractions. And just focus on the resources we've mentioned. Or new ones you come up with.

And allow what you discover to percolate. And generate creative, effective strategies for connecting with and enrolling these ideal prospects. (Instead of just throwing stuff at them you hope they will respond to).

I know: When you started out it was hard. It was painful.

And then this mentor came along. And rescued you. And you want to do the same for others. Well I have news for you.

First, your mentor didn't rescue you. They provided an avenue where you could rescue yourself.

Second, they didn't help you by taking pity on you. They helped you by crafting a way forward worthy of your dreams. And requiring you to step up into it.

Remember … the first rule of being a Lifeguard is: At all costs, avoid jumping into the water with a drowning person. But that is exactly what so many of you are doing with your message and your offers when you try to rescue your prospects.

And its dragging you and your business down.

Now this doesn't mean you charge a billion dollars for everything you offer. And that you turn your back on people who are just starting out, who really do need you.

It does mean you craft everything you offer to reflect the elevated vision your high-end clients have for their lives. And then, create an affordable version where folks who don't yet have the means can get a taste of it.

The key is:  All your offers require people to step up and commit to a higher vision for themselves.

This is going to sound harsh. But its true: When you take pity on folks who are struggling by creating offers that try to fix the struggle, you only mire them more deeply in it. And attract people who can't afford to pay what you're worth.

On the other hand, crafting offers that ask them to step up out of the struggle and towards the place they really want to go (and where you really want to take them) gives them a platform to work their way to success.

And attracts people who can either afford you. Or who will find the money so they can. Because what you're providing them isn't just a remedy for their struggle. But the gateway to a dream.

And a dream is something people will find the money to pay for. In fact … its the only thing they will find the money to pay for.

Get in front of groups in cities where there are large concentrations of wealth, and provide something they are looking for.

If you live in a larger city, you're already there. If not, target a larger city that is nearby. And do whatever you can to get in front of or around groups where:

• The members have money to spend
• They are desperately seeking the solutions you offer

Yes, this takes work. But if you're game, it can be alot simpler than you think.

Example:  If you averaged just 2 calls a day asking to speak in front of or connect with groups where your VIP Prospects hang out. And only 2% of those calls bore fruit …  in one year that would land you 20 appearances in front of groups filled with your VIP Prospects. Who already have the means to invest in your highest level products.

If you received just one high level client from each of those gigs … wouldn't that make a massive difference in your bottom line? (Sorry, dumb question … )

Hate making phone calls? What If I told you I was going to pay you $50 a call … whether they were successful or not?

Well, if you followed Secret #6, that is at least
what each of these phone calls is worth.

Think I'm crazy? Consider this … if making even 2 calls a day brought you 15-20 high-end clients a year. And assuming a $3,000 price point (6 months of coaching at $500/month) … I know that's low for some of you …

That's $45,000 to $60,000 you would NOT have made without those calls. Yep, suddenly placing phone calls to strangers sounds alot more fun.

Because in reality … $50 a call is just a start. its really the low end of what those calls are really worth.

As you get better at targeting the right groups. Delivering great presentations. And enrolling people who fall in love with your offers into your highest end programs. PLUS having them refer their friends and colleagues. AND having each presentation you make lead to others ("Can you please give this talk to OUR group?")  … you will discover the value of each phone call you make is staggering.

College towns often have high concentrations of well-off folks who are progressive and open to new ideas to help them live more satisfying and extraordinary lives.

Combine folks of means … who are open to new approaches … with your terrific package of value … and you're going to see much higher conversions. And profits.

So ask yourself … are there any college towns within driving distance of where you live? And are there any groups in those towns where you can start to make inroads, contacts, connections? And eventually, sales?

We all know about "target market" or "target client". But what would happen if you targeted an industry?

Ask yourself:  What professions and industries feature large concentrations of affluent folks with lots of spendable income, that are starving for the kinds of outcomes and results you deliver?

In short:

• Focus on an industry that features people of wealth & disposable income.
• Or on professions where people have money
• That are filled with folks who are looking for what you offer.

To make this more effective, narrow that target to members of that industry with a specific problem that you solve:

• Young attorneys who want to stay fit, but are so focused on making partner in the next five years they can't find the time. And its driving them crazy.
• Top sales professionals who want to find love, but are on the road so much they can't. And the lonliness is killing them.
• Doctors who are desperate to find an added stream of income without sacrificing their current medical practice.

The formula looks like this:

• Select an industry with lots of affluent members.
• Target a specific segment of that industry (attorneys just out of elite law schools, female doctors, newly married high-tech executives).
• Focus on a painful problem that specific segment is desperate to solve. That your unique expertise helps them achieve. (Finding love quickly, losing weight and looking great on a half hour a day, discovering investment vehicles so their weath creates weath and they can become financially independent quickly).

With a little thought, you can come up with a list of industries / professions that fulfill all of these:

• Advertising
• High Tech
• Investment advisors
• Design
• Medical Professionals (Doctors)
• Human Resources Professionals

(There are probably alot more, depending on what you do).

Here are a few 'real life' examples: 

The website "Its Just Lunch" started as a more personalized dating service for busy professionals who had alot of money but no time to go through the usual "trial and error" dating mill. The key: Targeting a specific affluent market segment with a specialized level of service.

And … instead of becoming just another marketing coach, Philippa Kennealy (a physician herself) started The Entrepreneurial MD: Mentoring physicians tired of the limitations of managed care to either create their own concierge medical practice people would pay for out of their own pocket. Or move away from medicine altogether to start their own business.

How could you match the genius you bring and results that you specialize in delivering, to an affluent market segment more than willing to pay for those results?

• What professions or industries feature large concentrations of affluent perfect prospects?
• What groups exist in these industries that you can get in front of?
• What clusters of these folks can you begin to network with? Infiltrate? 

Think of it as like being on a kind of cool, fun spy mission:  Find out who these prospects are, and how you can creatively insert yourself smack dab the middle of their gatherings. Do some undercover intelligence. Find out exactly what they desperately want. That you are unique qualified to provide. And then … offer it to them.

If you are a healer / intuitive or some other kind of practitioner / mentor whose services might be considered alternative or cutting edge, consider targeting creative industries / professions where there is wealth. Plus the kind of open mind which makes them an ideal prospect:

• Entertainment
• Fashion
• Advertising
• Design
• Some sectors of the tech industry

I once knew someone who worked as an interior designer in New York City, before she became involved in metaphysics and healing work. And there were scores of her very affluent (and influential) design and professional colleagues who became interested in her work. Even thought it was highly evolved. And outside the mainstream. And began connecting her, not only to prospects, but to some very powerful centers of influence.

Meetup.com is an online service that lists scores of networking and special interest groups in your area. So you can connect with them.

So … why not discover MeetUp Groups in your area that are filled with folks from your ideal affluent market segment or industry?

Google makes this easy. Simply search for [ your ideal market segment or industry ] + "Meetup groups". A few example results:

• Entertainment Industry Meetup Groups
• Advertising Meetup Groups
• Online Advertising Meetup Groups
• Doctors Meetup Groups
• Interior Design Meetup Groups
• Technology Startup Meetup Groups

Most people look for MeetUp groups with alot of folks just like them. (Example: Doctors who join Doctors MeetUp Groups). While this may allow you to talk shop, it also puts you in environments with your competitors and colleagues. Not your prospects.

Instead, target groups with your prospects. (Example: Doctors who join MeetUp Groups where their patients hang out). So you can be the ONLY doctor / business coach / relationship expert / body sculpting specialist in the group.

The flip-side of finding MeetUp Groups with scores of your VIP Prospects or members of your targeted industry, is to create your own group focused on those ideal clients.

So, instead of starting a "find your soul-mate" group for everyone, start a "Busy Professionals Find True Love" group, targeted to the busy professionals who have the money to pay you to help them find their match.

Instead of starting a fitness group (for everyone), start a "Fitness for Tech Workers" group. Instead of just an ideal career group, why not a "Dream Career MeetUp Group for Entertainment Industry Refugees"?

What's the payoff? I know quite a few entrepreneurs who have enrolled participants from their MeetUp Groups into their high-end programs.

And you don't have to limit it to Meetup. You could also create a Facebook Group. A Blog. Or any other kind of online community targeted towards the professions, industries and market segments you've identified as being a treasure trove of your VIP Prospects.

Success Tip:  Keep your group focused on a specific vision / dream / outcome that is highly valuable to your prospects. That they are motivated to achieve. That they have an emotional, almost involuntarily positive response to. That they have the willingness to pay for.

A group with high perceived value …
Focused on an urgently desired outcome  +
An intense desire for that outcome from the participants  +
Ability to pay for support in achieving that outcome  =  Profits!

• Have you published a book?
• Can you get a killer testimonial from someone who is well known to your prospects?
• Have you achieved something of note your prospects will instantly connect with?
• Have you created results for yourself in your life or your business that give you instant respect and credibility?

In the world of positioning, modestly is not allowed. On close examination, even those thought leaders with a reputation for being humble find a way to trumpet their biggest successes "under the radar".

"Aw shucks, I'm really alot like you. I'm really pretty low key. I was shocked that I made 80 gadzillion dollars during my last product launch. And how was I to know, a producer from Oprah would call to ask how I did it?"

You can be as talented as hell. But there is a language of achievement that those who have also achieved understand and find extremely attractive. Find a way to get your achievements up front and articulate them in a way that relates them directly to the results your VIP Prospects are looking for."

Ask everyone and everybody to help you brainstorm ideal industries and venues chock full of your ideal VIP Prospects.

Here's a fun thought (I ask your forgiveness in advance):

Remember the last time you had to pee really bad in a public place? Remember how absolutely shamelss you were in asking total strangers, "Do you know where the nearest bathroom is?"

Its kinda like that. And that cool thing is,
when you're as urgent as that, its just as easy.

This is your life … remember? This kind of success isn't the kind of thing that gets delivered to you on a silver platter. But if you maintain an attitude of insatiable urgency, you will be surprised at the openings, insights and resources that come your way … when you ask.

The internet is also a great place to ask. (See the suggested Google searches in Secret 2 above.)

Here's a crazy truth: The more clear and focused you are on exactly who your VIP Prospects are (and why they would be crazy to pass you up), the more of them show up. Because you are laser clear on who is a perfect fit, you instantly recognize them when you see them. And you also instantly recognize freebie seekers and time sucks when they show up.

What sub-niche groups within industries can you target that have lots of disposable income? 

• Executive Singles
• High End Creatives
• Recent Law School Graduates. 

Where / how can you get in front of them? What groups do they attend? What can you tweak your offer / genius so that it gets in front of what they are ALREADY looking for?

Here are a few questions designed to make you more money from the ideal VIP Prospects you are already working with:

• Where did the prospects who have ALREADY paid you lots of money come from?
• What do they do for a living? 
• How and where can you find more just like them? 
• How can you get in front of large groups of them?

You can also ask your satisfied highest level clients if they know of anyone just like them that is looking for what you offer. Can they introduce you to them? Do they know of any groups filled with folks just like them? Can they put you in touch with the leader, so you can propose a presentation?

If you are just starting out … do you have any friends or colleagues doing something similar to what you do? If so, ask them: Where do their VIP clients come from?

Are you a member of a group with members that do alot of lucrative high-end business? Where do they find their clients?

Because the internet is so seductive, we often throw ourselves into complex, low-yield web-based strategies for reaching more affluent clients. When the fastest way is often right in front of us … a simple request or phone call away!

Sometimes clients and prospects bring out the "know-it-all" parent in all of us. When we make our offers, it sounds like: "If you know what's good for you, you'll do this!"

Guess what? They don't care about what's good for them.
They care about what they want. And if you're offering
"what's good for them", they will find someone else
who will give them what they want.

Think of it this way:

If you're taking someone special out for a birthday dinner, do you take them where you want to go? Of course not. You take them where THEY want to go.

Its the exact same thing with your high end prospects. Stop creating your offers like a parent: Trying to convince them its something they need for their own good. Dashing yourself against the rocky cliffs of despair trying to get them to buy it. 

Instead, custom craft your wealth-targeted offers towards satisfying what they already want.

• What they want desperately
• What delivers an outcome they dream about
• What they are ALREADY looking for
• What they are willing to pay for
• What you are uniquely qualified to deliver

And build your high-end offers around THAT.

Remember: You aren't selling your expertise. You are selling the urgently desired outcomes your expertise makes possible.

Your potential high-end prospects are all around you. At dinner parties. Social events. Any place where your potential high end prospects hang out. And you get the opportunity to talk about what you do.

Remember:

A great, jaw-dropping message  +
People who can afford you  +
People who want what you offer  +
Dinner Parties  =
Clients, Contacts and Open Doors

It may sound crazy: But there is an entire universe of people who don't have the slightest idea who Ali Brown is. Or Jeff Walker. Or Frank Kern. Or any of the other wizards of internet marketing that are such household names in our neat little online world.

Consider the possibility your best market may not be in our familiar, cozy little internet marketing / entrepreneur clique. Using our cozy, familiar little internet marketing tactics.

There are many worlds outside of internet marketing where there's lots of money, where people need what you have. Where what you do feels exciting. Novel. Incredible. Even though its old hat in our marketing cliques.

Find them. Infiltrate them. Persuade. Enroll.

Chances are you know people who are doing a brisk business with these kinds of plum clients. Chances are you already are social with a few of them. And they won't bite (honest!) if you ask them a few questions about their high end clients:

How do they find them?  How do they tailor their message, their strategies and their pitches to attract people with money?

How do they craft their message so that people want them desperately? How do they targer their offering so people whip out their credit cards lightning fast? Even for their stuff that costs a bundle?

And don't shy away from folks who cater to a corporate market. Even if you can't relate to a corporate market, you can often borrow ideas from folks who make a mint off the corporate world, so  you can make a mint off of yours.

If you know someone who routinely attracts high-end clients, take them to lunch. Take them to dinner. Offer to pick them up in a limo. (Who could turn that down?) Find out how they do it. Apply the best nuggets to your own efforts.

If you are certain spending a half hour with someone would increase your bottom line by a couple grand (or more), why would you not want to spend a little money to make sure it happens?

I spent 7 years working in the entertainment industry. Which is a notoriously difficult industry to break into.

Just about everyone in the entertainment industry has a crazy, creative story about how they got their "big break".  Yep, even I have a wild story of how I got my first movie visual effects job.

It takes just as much (or more!) creativity to get your foot in the door of the entertainment industry as it does to work in the entertainment industry.

Its the same in business. Stop feeling you are entitled to success. Get creative. Get clandestine. Leverage your unique talents to figure out ways to create your own "big break".

True Story:  The folks who created the "South Park" TV series and movies got their big break by creating an off-color, raunchy Christmas story using their now trademark cutout-style of animation.

This was way before doing animation was as easy as it is today. There was no YouTube. There were no super fast cheap computers. But they had an idea …

They sent out a VHS tape of this short animation (yes this was a while back) to agents, studio executives and other industry decision makers. Not everyone watched it. But the key is: Not everyone has to. It only took one to pass it along to all their entertainment industry buddies saying, "You gotta see this!"

Until their tape created so much buzz in Hollywood big-wig circles that they had their pick of opportunities.

Now, I'm not saying you should make a raunchy video. In fact, entertainment is one of the only industries where something like that gets you noticed. Instead of run out of town.

I am saying … if you do your homework … you can uncover a similar creative avenue that gets the attention of the folks who can make your bottom line alot more lucrative. And your life a whole more successful.

OK … by now you understand there isn't a simple 3-step process for this.  And yes … there's alot of improvisation involved. And yes … to learn how to do it you have to jump right into the middle of it.

But what you end up with is better than what any simple 3-step process could deliver. Because if you stick with it, you end up with something that works. That you can adapt and make work. In just about every single situation. Every single time.

You discover what works by trying the best of these 21 Secrets out. Seeing what works. And doing more of that. And … seeing what doesn't work. And doing less of that. Sometimes its that simple.

These 21 secrets don't guarantee an instant fortune. (Sorry). What they will do is save you a ton of time (maybe even years) by helping you target the most powerful avenues perfect for your personality and unique genius. So you can get to success faster.

To sum it all up:

First, make sure you have your act together before you leap. The only place people with good intentions but unrefined talent get famous botching their auditions is American Idol.

Wealthy people can be very quick to sense when you don't know what you are talking about. Sometimes its best to hone your craft "off-Broadway" before you start auditioning for the big parts.

However … you are NOT to use this as an excuse.

It doesn't mean you need 10 years to "get ready".
Or use "being ready" as an excuse to delay.
There is a big difference between not being ready
and just being scared.

Learning to tell the difference can be worth
millions in lost opportunities.

Second … a big factor to success with high-end selling is mindset and confidence. And acting "as if" even if you feel you aren't. There isn't a quick script or magic technique for this either. (Sorry again).

One of the best ways to accelerate your confidence timetable, is putting yourself in situations where you must come through. And then coming through. And saying, "Wow, that was a blast! Why have I been scared of this all these years?"

So when the head of your big networking groups says to you, "I know we're starting in five minutes, but our scheduled speaker is having car trouble. Can you fill in for her?". You have one answer:  YES.

Third, begin with the radical notion of starting with your market FIRST. Instead of deciding on what you offer and forcing it on someone who may not want it. Find a pre-existing desire and simply get in front of it.

Fourth, target a market with a preponderance of people who can afford what you want to charge.

In other words, stop planning ski vacations in the Sahara Desert, and being disappointed when there's no snow.

Fifth, there REALLY ARE affluent folks looking for the exact answers and solutions you provide. Start crafting an offer and a message tailored to a success-minded high end market. And invite those with less money to challenge themselves and step up.

In short … if you want money, START THERE. With people who already have it. Who value the outcomes you create.

And then work BACKWARDS to craft offers that deliver those outcomes.

Stop deciding what you want to offer first. And then trying to get rich people to buy it. Instead, find out what people of means already want. And get in front of it.

Finally, the great thing is you don't have to do all 21 of these ideas. You only need one hook that works. So choose the one suggestion that's a perfect fit for where you live. Your talents. Your strengths. Focus on that first. Perfect it. Do it over and over. And then, only when you have that working, add more.

There is no way I can make you understand this until you do it.  The good news is its kinda like love. All you need is that one kiss, and then you say, "Ahhhhhhh … so THIS is what everyone is talking about!"

Just like love … this takes work. And focus. And persistence. But just like love …  its worth it. Way worth it.

That activates and amplifies their desire for deliverance:

• From the problems causing them the most pain
• And to the solutions to their thorniest problems that are driving them crazy.

And finally … what if that map drove them smack dab into your business? Where they bought like crazy? And sang your praises to the heavens?

Well, there is. And the crazy thing is … its staring you in the face. I want to show you that map: The one crucial key to the response you are looking for. Where to find it. And how to use it. Time after time.

In a recent blog post titled "Why Your Best Prospects Aren't Buying … " I revealed just how effective this can be. How you and your offers can be memorable in less than 30 seconds.

The post unleashed a hornet's nest of anger. Because you didn't just want to know why it was effective. But how you could do it yourself.

I could literally spend hours showing you some incredible ways to make that happen. But I know you'd like something quick. So here it is:
 

First, I am going to piss you off

Because many of you wrote to say that surveys, forums, and Facebook Groups were not the answer. And I am about to tell you … that they are. (Stay with me, here).

Because there is one small twist that makes all the difference:

Take your focus off the topic of discussion. And keep your focus on the emotion behind the discussion. Because its not just what people want that's important. Its what they want desperately. And WHY they want it desperately.

When you can tap into:

• The emotion behind the yearning
• Capture the essence of that emotion
• Articulate that emotion in your marketing
• And position your product as the vehicle to end the struggle and experience the ultimate desired result …

You will be stunned at the increase in your response.

So how do you tap into that emotion? Instead of just looking for what people want … look for the key phrases that indicate intense turmoil and desire for a solution:

• "Urgent …"
• "Urgently …"
• "Urgent … need help …"
• "Frustrated …"
• "At my wits end …"
• "I've tried everything …"
• "Why can't anyone help me?"
• "Terrified …"
• "Driving me crazy …"
• "Pissed off …"
• "Ready to give up …"
• "Why wont' this work …"
• "Can somebody help me with  …"

HOT TIP #1: Do a Google Advanced Search combining some of the exact phrases above … with your specialty. ("Can somebody help me with"  +  Facebook).

Because when your ideal prospects know you know the hell they are going through. And what they are suffering with (instead of just trying to sell them something). When they understand you aren't just giving them a product … but the answer to their prayers … they respond like crazy.

HOT TIP #2: You might even use some of this explosive market intelligence to offer something your prospects actually want. Instead of something you believe they should want. (Ouch … )
 

Second … when you survey your prospects, ask questions that unmask these powerful emotions behind what they want.

Don't just ask them … "Which of these do you want me to create?"

• Product A
• Product B
• Product C

Ask them …

• "If I could wave a magic wand, and solve your biggest challenge with having your ideal body TONIGHT … what would that be?"
• "If you could assemble all the marketing gurus in one place, and give them a piece of your mind … what would you tell them?"
• "What is the one insurmountable roadblock to marketing your business that has you literally tearing your hair out?"

Because when you ask these kinds of questions, that are infused with emotion, you get feedback that doesn't just reveal what they want. But WHY they want it. That lays bare their most painful challenges. And lofty aspirations.

But you also get something of incalculable value: The emotions that drive their buying decisions.

Because when you know the emotions that drive your prospects' buying decisions … and you create your marketing based on those emotions … your sales go through the roof.

This is really just the tip of the iceberg. There is so much more … If you'd be interested in a webinar that would go into greater depth on all this … let me know in the comments below …

.
Finally, you do this by creating marketing copy that includes highly visual, emotionally charged sentences that capture the core of their pain. And the essence of their dreams.

Yep, that sounds pretty lofty. But that is EXACTLY what convinces your prospects to buy. There are many, many ways to do this. But here are two simple formulas:

"What if …" statements that encapsulate that deepest yearnings:

• What if the real key to losing weight had little to do with what has you starving yourself? And tearing your hair out? But harnessed something you are already good at? And are already doing PERFECTLY?
• What if you could throw away 95% of the endless complicated techie tricks you're being told you have to do to create profitable video marketing? And instead focused on 3 simple strategies that yield 97% of the billions of views on YouTube?

AND

"Are you …" statements, that so precisely articulate their pain and struggle it like you've been peeping through their living room window.

• Are you at your wits end, ready to give up on the dream of owning your own business because no one's telling you how to start it up successfully while holding down a full time job?
• Are you ready to throw the next weight loss book you see through the window because none of them deal with the stress related eating that's YOUR biggest weight gain trigger?

Notice: Nowhere in these statements is any product mentioned. What are mentioned are the emotions of the prospect. What they are suffering with. And what they dream about.

When you infuse everything you write about the products or services you deliver with this emotion …. your sales skyrocket.

Because no one cares what you do. They only care what you make possible. And make no mistake …. emotion is the gateway to your business dream. And the secret language of possibility

This is really just the tip of the iceberg. There is so much more … If you'd be interested in a webinar that would go into greater depth on all this … let me know in the comments below …