Here are just a few of the highlights from our chat:

• Why It’s Valuable to Identify Content that Really Resonates with Your Audience 
• The Importance of Creating a Fantasy/Experience for Your Audience
• Why Positioning Yourself as an “Expert” Isn’t Necessarily the Best Strategy
• The Power of Having a Personality Brand by Being Yourself 
• The Reason You Shouldn’t Be a People Pleaser with Your Content
• Why Measuring Vanity Metrics Is a Complete Waste of Time 
• The Only Metric of the True Health of a Business
• Getting Over the Fear of Selling to Your List
• Why the Exercises You Do In Your Own Business Can Be Turned into Products
• Identifying the Value in What You Provide
• Why You Need To Become Your Own Biggest Fan
• The Importance of Pricing According to Your Value

Megan Auman is a confidence designer, sexy metalsmith, educator, and entrepreneur. She makes women and businesses feel beautiful. Megan love power yoga, long bike rides, eating my fruits and veggies, and good beer. You can follow her on twitter @meganauman.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• How Alex Grew His Facebook Fan Page to Over 3,000 Fans 
• The Importance of a Consistent Facebook Engagement Strategy
• Why You Need to Treat Self-Publishing as if You’re Working with a Publisher
• A Look at How to Develop Your Voice as a Blogger
• Why Alex Redesigned His Website Prior to the Launch of His Book
• How You Know When It’s Time to Write a Book
• The Importance of Working with an Editor for Your Self-Published Book
• Developing a Promotional Plan for Your Self-Published Book
• Optimizing Your Amazon Page for Selling Your Book
• The Advantage of Creating Projects for Everything You Want to Ship
• Why Relationships Play a Huge Role in the Ability to Publish Your Book
• The Importance of Making a Physical Copy of Your Book Available Even if You Self-Publish

Alex Blackwell is a husband, father, and editor of The BridgeMaker – an honestly written blog about faith, inspiration and simple paths to positive change. You can follow him on twitter @thebridgemaker. He’s also the author of the new book Saying Yes to Change: 10 Timeless Life Lesons for Creating Positive Change

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• How James Translated His Experience as a Bartender Into A Business 
• The Power of Consistency and Persistence
• How Relationships with Influential People Can Increase Your Momentum
• Finding  Out What Your Core Strengths Are – And Identifying Your True Asset
• The Power of Collaborating with Other People to Grow Your Business
• Why You Need to Incorporate Systems Into Your Business
• The Importance of Being Remarkable with Your Videos
• The 3 Main Reasons People Avoid Video – And How to Overcome Them
• Several Different Types of Videos that You Can Create
• The Reason Video Has More Lasting Power than Other Social Media Efforts
• Why Planning Your Video Marketing Efforts Will Make Them More Effective
• The Power of Doing a Video Series
• A Step-by-Step Guide to Optimizing Your Video
• How to Incorporate a Call to Action Into Your Videos

James Wedmore is the founder of Video Traffic Academy and Reel Marketing Insider where he shares his insights and strategies on Video, Youtube and other effective online marketing strategies that help you grow your business. You can follow him on twitter @jameswedmore.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our most recent chat:

• How Josh Was Contacted by Seth Godin After Blogging for a Few Months 
• The Multiple Rejections that Were Involved in Josh’s Book Deal
• Why Some Simple SEO Tweaks Can Dramatically Increase Your Traffic
• Leveraging Speaking Opportunities to Get Word of Mouth Marketing
• Why Experimentation is Essential to the Growth of Your Blog
• How Josh Got an Extremely High Advance from His Publisher
• An Incredible Compliment that Came from the Head of the Publishing Company
• Some Key Insights to Developing Your Voice as a Writer
• How Josh Made $30,000 in Revenue from His Blog

Josh Hanagarne blogs over at World’s Strongest Librarian. He is an aspiring strongman, bookish nerd, twitchy guy with Tourette’s Syndrome, devoted family man, tearer of phonebooks, and humble librarian. Josh is a tall, thin paradox wrapped in thick glasses. You can follow him on twitter @joshhanagarne.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• Identifying Your Convergence Point to Tie Together All Your Interests 
• Why You Need to Find an Overarching Theme that Enables You to Cover Multiple Topics
• The Difference Between People Who Achieve Massive Amounts of Success and Those Who Don’t
• The Power of Persistence and Consistency in All Your Efforts
• Why Connecting with Your Readers in Real Life Helps You to Hone Your Message
• The Key Turning Points that Really Catapulted Chris’ Success to the Next Level
• Why Consistent Growth is More Important than Major Growth
• A Look Into the Unconventional Book Tour
• The Small Army Strategy for Connecting with Readers
• How to Divide Your Time Effectively by Using the Five Daily Actions
• The Difference Between Writing a Book and a Blog Post
• The Power and Impact of Writing a Manifesto
• How to Leverage a Conversation with Your Readers to Create Products
• Why the Launch of a Book is Like a Hollywood Blockbuster
• The Stories of People with Successful $100 Startups
• The Key Mistakes that People Make

Some people and resources mentioned in this episode include:

• Emilie Wapnick of Puttylike
• The LeanPub Book
• The Art of Non-Conformity
• The $100 StartUp

Chris Gillebeau writes, travels, and helps people take over the world. His site hosts The Art of Non-Conformity blog and the diary of his travel adventures in 150 countries and counting. You can follow him on twitter @chrisguillebeau.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• Why Blogspot is a Great Tool for Dabbling in Your Interests 
• The Key Mistakes that Jessica Made Along Her Journey
• The Importance of Having a Plan for Your Blogging Journey
• How to Figure Out Your Business Identity
• The Phases in Every Single Blogger’s Evolution
• Why Little Moments Add Up Over Time
• The Reason You Shouldn’t Look at Too Many Other Successful Bloggers
• Why Jessica Doesn’t Use Her Blog to Make Money
• Why You Can’t Wait for Inspiration to Strike to Get Things Done
• How Jessica and Michelle Started with an E-course that Eventually Turned into a Published Book
• What it Takes to Find the Right People to Collaborate With
• Infusing Personality into Your Marketing
• How the Book Writing Process Differs from the Blogging Process

Some resources mentioned in this episode include:

• Life is Messy Bootcamp
• How to Grow Your Blog With Interviews

Jessica Swift is a rain boot renegade, full-time artist and pattern designer, and maker of colorful things that make people happy. She design things that make people exquisitely happy – like paintings, prints, necklaces, and rainboots — for starters. You can follow her on twitter @jessicagswift.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Note: This post is being highlighted as part of BlogWorld’s Speaker Appreciation Week, October 3-7, 2011. Don’t forget to check out the full list of BlogWorld LA’s 2011 speakers - and yes, Srini and Sid are *both* on it.

I want to let you guys know that if there is one interview that you listen to in its entirety from start to finish,  this should be it. As you’ll hear in this interview, we’re starting a new series called the Netsetter Intrerviews based on the 50 Netsetters You Should Know About.  Scott Stratten from UnMarketing is this year’s keynote speaker for Blogworld and at this time last year nobody knew who he was. If that doesn’t convince you that there’s a ton of value in this interview, here’s just a few of the highlights:

• How and Why He Used Twitter for a Long Time Before Ever Starting a Blog
• Some of the Most Interesting and Effective Strategies on Using Twitter
• The Importance of Picking One Platform and Building a Following on That
• How His Very First Blog Post Got 10,000 Readers
• Why You Should Only Post When You Have Something to Say
• Why He Tweeted 10,000 Times Before Ever Doing Any Self-Promotion
• How Twitter Makes Live Events Much More Meaningful
• The Problem with Focusing Your Relationships on the A-list
• The Importance of Invoking Emotion
• What Goes into Viral Videos for Brands and Individuals
• How to Get Your Public Speaking Start
• How He Used Twitter to Setup an Entire Book Tour
• A Free E-book BuildYourFollowing.com

Scott Stratten is the president of UnMarketing. Between being ranked one of the top influencers in the world on Twitter and getting over 60 million views of client videos, he’s spent way too much time online. You can follow him on twitter @unmarketing.

If you haven’t already, check out the schedule for Blogworld to see if you might want to attend.  You’ll get to hear Scott speak, and meet Sid and Srini (haven’t heard back yet if our speaking proposals were accepted, but you’ll be the first to know if we are!)

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are just a few of the highlights from our conversation:

• Why You Have to Find  Something You Want to Write About Frequently
• How to Build Your Writing Skills to Develop a Voice
• Why You Need to Focus on What You Do Best
• The Influx of Opportunities That Are Available in Mom Blogging
• Why You Need to Speak From a Place of Authority in Your Writing
• How to Leverage the Local Media to Get Attention for Your Blog
• Why A Book Deal Is Just One Piece of Your Blogging Puzzle
• The Role of Relationship Marketing in the Ability to Publish Your Book
• Why You Should Put Together a Press Kit for Your Blog
• Integrating All the Moving Parts of Your Blog for Stickiness 

Some people and resources mentioned in this episode include:

• The Tim Ferris Effect
• The Glenn Beck Show

Lisa Bedford is a mother of two spectacular homeschooled children and wife to a busy, self-employed husband. She loves Mexican food, a slightly messy house, her big ole white Tahoe, blogging and reading good spy thrillers. You can follow her on twitter @TheSurvivalMom.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some of the highlights from our conversation:

• How to Explain What You Do in a Way that Makes You Feel Alive 
• The Key Things that Distinguish Highly Successful People from Others
• A Look at How Danielle Changed Her Brand from White Hot Truth to Danielle LaPorte
• How The Firestarter Sessions Evolved from a Workshop to a Book
• Why the Definition of Success is Different for People  
• How Possibility Thinking Generates Amazing Results
• Why Relationships Are Fundamental to Accomplishing Anything Big
• A Very Interesting Look into How Danielle Structured Her Client Relationships
• The Role that Your Gut Instinct Plays in Everything You Do
• How the Intention of Your Content Shapes the Quality of It
• The Key to Turning Your Free Work into Paid Work 
• The Strategic Intentions Behind The Firestarter Session Marketing Plan
• Why Traditional and Print Media Didn’t Play a Role In This Book
• The Power of Being Public with Your Goal

Some people and resources mentioned in this episode include:

• The Firestarter Sessions
• Chris Guillebeau
• Jonathan Fields
• Marie Forleo
• Erika Napoletano
• April Bowles Olin
• Maria Brophy

Danielle LaPorte thinks feminine power and progressive commerce are revolutionary forces. She also believes in the creative power of pleasure. Danielle talks about authenticity, creativity and meaningful work, and shares her experiences from ashrams to raising venture capital. You can follow her on twitter @DanielleLaPorte.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our most recent chat:

• Different Tactics for Marketing Products and Services 
• Why Your Decision on How to Monetize Should Be Based on What You Enjoy Most
• How April Turned Hate Mail Into One of Her most Successful Email Newsletters
• Why One-On-One Conversations with Individuals Are Incredibly Valuable
• How April Turned Her Videos Into Her Most Popular Posts
• The Keys to Collaborating with Other Bloggers on Product Launches
• Why You Have to Maintain a High Standard When It Comes to Publishing Content
• How to Infuse Personality Into Your Content

Some people and resources mentioned in this episode include:

• Mayi Carles
• Tara Gentile
• Greg Hartle
• How to Grow Your Blog Through Interviews

April Bowles Olin loves to learn and experiment with business concepts and then teach them in a simple way so they’re easy to understand and easy to put into practice. You can follow her on twitter @blacksburgbelle.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are just a few of the highlights from our chat:

• A Look at the the Very Early Days of Blogging 
• How Jason Took a Newspaper Column and Published it Online
• The Ad Agency Work that Accidentally Led Jason into Social Media
• The Key to Successfully Building a Business Blog
• Why Attending Conferences and Meeting People in Person Makes a World of Difference
• How to Create an Influencer Marketing Campaign for Your Personal Brand
• How to Actively Participate in the Communities of Highly Influential People
• Why It’s Good to Take an Opposing Viewpoint in Order to Create Buzz
• What Separates the Good Blogs from the Average Ones
• An Interesting Story About a Guy Who Makes a Fortune with an Email Newsletter
• How to Refine Your Speaking Skills
• The Promotion and Marketing Plan for the Book
• The Difference Between Blog Content and Book Content
• How to Leverage a Book to Generate Residual Income

Some people and resources mentioned in this episode include:

• 150 Followers is All You Need
• Todd Defren
• Chris Brogan
• Brian Solis
• Rand Fishkin
• Danny Sullivan

Jason Falls is one of the leading thinkers, consultants, strategists and educators in the emerging world of social media marketing. He thinks a lot and shares it; he also claims that sometimes it’s even useful. You can follow him on twitter @JasonFalls.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

If you haven’t been keeping up with all our projects here at the empire then you may not know about the the new show that we launched in conjunction with Amy Schmittauer (aka @schmittastic) from Savvy Sexxy Social. We’ve been plugging it mainly on our Youtube channel, but I figured it was time that we brought it over to our home base.

Here are some of the highlights

• Blog to book deal is cool. But blog to TV show is a whole other level
• Advertising on Facebook? Listen to what Amy has to say about it
• Looking for a Mom Blogger to Watch. Check out Poshbrood

I want to give you guys fair warning that this interview with Yaro is a bit longer than the typical interview we’ve done, but that’s because he packed it with so much valuable information that it could probably stand on its own as a product. Some of you may or may not know that I was an alumni of Yaro’s Blog Mastermind Program and BlogcastFM is truly a by-product of all the things I’ve learned from him. I truly consider him a mentor and was honored to get a chance to chat with him. I’ve included an affiliate link below to the Blog Mastermind Program and I encourage you to at least go and look around his site since he has some great freebies.

Here are a few of the highlights from our chat:

• How a Website About Magic: The Gathering Served as Yaro’s Education
• Yaro’s First Proof-Reading Business
• The Smartest Thing You Can Do for Your Blog
• How to Pick The Right Market and Leverage Your Strengths
• The Importance and Power of Credibility
• The Benefits of Long-Term Blogging
• The Significant Advantages of Saturated Markets and Market Segmentation
• Why Blogging Fundamentals Don’t Change
• Why You Shouldn’t Be In a Hurry for Blogging Success
• The Most Powerful Traffic Technique for Blogs
• The Blogging Snowball
• The Compounding Rule of Blogging
• The 3 Mega Niches of Online Business
• How Yaro Makes Thousands of Dollars off Single Blog Posts

Yaro Starak is a professional blogger who runs Entrepreneurs Journey,a website aimed at those interested in Entrepreneurship, Internet Marketing, Selling Information Online, Blogging and Personal Development. You can follow him on twitter @yarostarak.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• How Blogging Has Evolved Over the Last 12 Years
• The Biggest Things that You Have to Do if You’ve Just Started
• Why Your Email List is One of the Most Important Assets
• The Keys to Successfully Making Money Via Your Email List
• The Two Reasons that People Come to the Internet
• How an Entrepreneur Became a Millionaire from His Love for Video Games
• Why Trust is Essential to Successfully Selling Affiliate Products
• An Amazing Story About a Successful Shoe Blogger
• Key Ideas that Allow You to Monetize a Blog
• How to Repurpose Content
• Why Jim Has Shifted All His Book Writing to Self Publishing
• How Self Publishing Opens Up a World of Unexpected Opportunities

Here are some highlights from our chat:

• Why There are Massive Untapped Audiences Outside of the Blogging/Making Money Online Niche 
• How the Blogging Knowledge Base Can Be Really Powerful in Other Niches
• The Key Questions to Selecting a Good Topic for Your Blog
• Multiple Examples of Massive Blogs that Are Not About Blogging
• Why You Have to Really Narrow Down Your Topic
• The Secrets Behind How Greg Grew a MASSIVE Facebook Fan Base
• Why Networking with Early Stage Bloggers is So Valuable
• The Importance of Setting Up a Dummy Blog to Play With
• How to Dramatically Improve Your Blog Design With Some Simple Tweaks
• Some Very Simple Tweaks to Improve Your Newsletter

Some people and resources mentioned during this episode include:

• Liquid Salt Magazine
• LilWayne HQ
• Robb Sutton
• Headway Themes
• Greg’s Tutorial Design
• Zen Habits

Greg Ciotti writes about actionable and practicable content marketing strategies that are backed with actual evidence. He’s not your typical blogger – he likes to blog about topics other than blogging and marketing, too. You can follow him on twitter @GregoryCiotti.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Many of you have been asking us to diversify the guests we bring on here at BlogcastFM and we’re making an effort to do that. If you have guests that you’d like to hear from that might be in a niche we haven’t covered, please let us know. Often we just don’t know about those bloggers because  they are not on our reading list, but that doesn’t mean we wouldn’t love to have them as guests.  At the recommendation of many of you on twitter, I decided to interview Matt Frazier from NoMeatAthlete.

Here are some of the highlights from our chat:

• How Matt Got Over 30 Comments on His Very First Blog Post
• How He Monetized by Selling T-shirts with His Domain Name at Marathons
• Why Making Your Goals and/or Changes Public Provides Incentive and Motivation
• Why Emailing 20 of Your Closest Friends Could Have a Profound Impact
• The Importance and Power of Building an Emotional Connection with Your Audience
• How to Create a Physical Product that Causes People to Type Your Domain Name into a Search Engine
• How Third Tribe has Impacted Matt’s Ability to Grow his Blog
• How Matt Reached over 1000 Subscribers before ever writing a Guest Post
• The Importance of A Powerful Headline
• How to monetize Your Most Popular Search Based Post or Individual Blog Posts
• Why You Should Get to Know Bloggers Outside Your Niche

Matt Frazier’s running breakthrough came when he realized he could run faster and farther with a vegetarian diet. On his blog, No Meat Athlete, he shares clean-fuel recipes and running insights gained as he trains for his first 50-mile ultramarathon. You can follow him on twitter @nomeatathlete.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some of the highlights from our chat:

• The Difference Between Writing a Blog Post and Writing a Book 
• Some Amazing LinkedIn Tips to Help You Get More Freelance Work
• The Key Things that Differentiate Successful Freelancers from the Ones Who Aren’t
• Lessons from Offline Business that You Can Apply to Online Business
•  Why You Need to Start Going to Events Outside of Your Industry
• One Simple Thing that Will Dramatically Improve Every Blog Post You Write
• An In-Depth Look Into the Publication and Writing Process of Carol’s New Book, How They Started
• The Insane Focus Required to Be an Entrepreneur
• The Role of Your Audience Size in Getting a Book Deal

Some of the people and resources mentioned in this episode include:

• Pete Savage
• Steve Slaunwhite
• International Freelancers Academy

Carol Tice is a fun-loving, experienced freelance writer, journalist, and copywriter. Her blog is recognized as one of the Top 10 Blogs for Writers 2011. She is also Den Mother of The Freelance Writers Den. Be sure to check out her new book How They Started: How 30 Good Ideas Became Great Companies. You can follow her on twitter @TiceWrites.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• How to Discover the Mission Behind What You’re Doing 
• The Three Phrases Test for Infusing Your Personality into Your Brand
• How to Develop a Unique Voice by Emulating Somebody Else 
• Why You can’t Appeal to Everybody if You Want to Be Successful
• How to Deal with Critics and Haters
• The Keys to Developing a System for Cultivating Raving Fans
• Why You Should Develop a Marketing Check-List for Every  Piece of Content You Produce
• The Three Best Ways to Monetize a Show 
• Some Killer Insights on How to Find a Sponsor for Your Blog
• Why David Experimented with the Types of Interviews He Did with His Blog
• How David’s Interviews Resulted in a Book Deal with Wiley
• The Marketing Mistakes that David Made with His Book
• The Launch of David’s Product, How to Create Awesome Interviews
• Why There is Plenty of Room for an Interview-Based Show

Some people and resources mentioned in this episode include:

• Ali Brown
• Tucker Max
• Dan Schawbel
• Tim Conley
• Bill Gueritin

David Garland is the creator and host of The Rise To The Top, an entrepreneur, emcee, host, author, entertainer, and fitness model/spokesperson. His latest product, How to Create Awesome Interviews, offers training to help you create your own interview-based web show. You can follow him on twitter @TheRiseToTheTop.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• Why Erika Took a 66% Paycut so She Could Do Work She Loves
• How to Find Your Voice as a Writer
• Why Erika Combined Her Business and Personal Blog
• A Key Insight on Catering to the Needs of Your Audience
• Why Knowing Yourself is Essential to Creating a Personal Brand
• Why the Middle of The Road is Where You Get Killed
• How Disagreements Cause New Conversations
• A Blog Comment Policy that Creates an Amazing Community
• The Difference Between Unlikeable and Unpopular
• A Touching Story of How Her Book, Unpopular, Came to Be
• The Marketing and Promotion Behind Erika’s Book
• How to Make Your Self-Published Book Stand Out

Here are some highlights from our chat:

• What it Takes to Leave Your Day Job and Start a Business 
• How to Incorporate Minimalism into Your Life without Selling Everything You Own
• One Simple Idea that Will Dramatically Improve Your Writing
• How They Have Made 4,000-Word Blog Posts Incredibly Popular
• Why You Need to be Incredibly Disciplined About Your Writing Process
• The Role that Relationship Marketing Played in Guest Posts
• How Josh and Ryan Successfully Published a Book
• Why Josh and Ryan Did a Book Tour for Their Book

Joshua Fields Millburn and Ryan Nicodemus write essays about minimalism and living a meaningful life with less stuff for more than 100,000 monthly readers. You can follow them on twitter @joshuamillburn and @ryan_nicodemus.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• Derek’s Motivation for Launching His Podcast 
• How Derek Developed an Angle to Make His Podcast Unique
• How He Made Social Triggers Stand Out in a Crowded Niche
• Identifying a Problem that Needs to Be Solved
• Why You Need to Figure out Your Secret Sauce
• How to Start Implementing the Advice You Read
• How Derek Drove Podcast Listeners to His Website
• Why Video is a Vital Differentiation Strategy
• How to Turn Your Existing Content into Video Posts
• The Keys to Positioning Your Business or Product

Some resources and people mentioned in this episode include:

• Emilie Wapnick
• Jeff Goins
• Super Freakonomics
• The Drafting Technique for Getting Mainstream Media Attention

Derek Halpern shows people how to turn traffic into leads and sales. And if you’re not getting traffic, he shows you how to get that too. Sign up for his newsletter by going to Social Triggers, and you won’t be disappointed. Keep an eye out for his first email… it’s pure gold. You can follow him on twitter @DerekHalpern.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• Significant Advantages of Publishing a Book While It’s Being Written 
• How to Turn Your Entire Blog into a Book with the Click of a Button
• The Four Parallels Between Startups and Book Publishing
• Why Publishing an In-Progress Book is a Great Way to Involve Your Audience
• How the Leanpub Guys Made Writing a Book as Easy as Writing a Blog Post
• How Putting a Less-Than-Perfect Book Out There Can Help You Write a Much Better Book
• A Fascinating Success Story About a Leanpub Author Who is Seeing Amazing Results
• The Economics of a Publishing Company
• How the Guys at 37signals Made over $500,000 by Packaging the Content on Their Blog

Some resources and people mentioned in this episode include:

• The Lean Publishing Manifesto
• Eric Riess
• Andrew Dubbner

Peter Armstrong and Scott Patten are the force behind LeanPub, a service that allows you to self-publish your book while you’re writing it and earn great royalties. They are imagining a world in which authors could actually make money writing books. You can follow them on twitter @leanpub, @peterarmstrong, or @scott_patten.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Farnoosh was one of my favorite people that I met at BlogWorld. She’s also one of the most high energy people you’ll ever meet – and you can’t help but have that energy rub off on you. I think you’ll be blown away by how eloquent she is. Somebody also labeled her the most stylish person at BlogWorld and I would have to agree.

Here are a few of the highlights from our chat:

• The Multiple Blogs She Ran on Blogger
• Why Farnoosh Uses Her Own Pictures for Every Single Blog Post She Writes
• How the Combination of All Her Interests Together Led to the Formation of ProlificLiving
• How to Find the Stories from Your Life to Make Your Content Interesting
• Why You Need to Love All of Your Readers
• The Importance of Seeing Your Readers as Human Beings Instead of Numbers
• The Pointless Emotional Highs and Lows that Result from Checking Your Analytics
• Why You Shouldn’t Rush Monetization

Farnoosh Brock blogs at Prolific Living about living a life filled with as many rich, unique, growth-inducing, humbling, health-and-wealth promoting, authentic, stupendous, and soul-enriching experiences as you can possibly create.  Follow her on Twitter @prolificliving. And don’t forget to check out her awesome free BlogWorld ebook.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• Lessons from Big Brands that You Can Apply to Your Blog 
• Some Killer Tactics for Writing Consistently
• How to Use Your Own Experiences to Create Content that Resonates with Your Audience
• Why Who You Are is Your Greatest Competitive Advantage
• How Self-Publishing a Book Opened Up a World of Opportunities to Mark
• An In-Depth Look at the Organizational Process for Writing a Book
• Why Getting Away from Your Computer is Essential to Your Creativity
• The Implications of Klout for Content Creators
• The Story of How Mark’s Publisher Bought the Rights to His Self-Published Book
• The Impact of Social Media on Education

Some resources and people mentioned in this episode include:

• Createspace
• How to Self Publish a Book
• The TAO of Twitter
• Return on Influence

Mark Schaefer has spent more than 28 years in B2B sales, marketing and new product development with global Fortune 100 companies and is a popular authority on social media marketing. He is a respected college educator, business consultant and author of the blog {grow}. You can follow him on twitter @markwschaefer

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from our chat:

• The Hamster Wheel of the Consulting Business Model 
• The Entrepreneurial Mistakes that Bloggers Make
• Some Great Ideas on How to Determine What Your First Product Should Be
• Why You Need to Pay Very Close Attention to Questions, Comments, and More
• The  Hockey Stick of Blogging Growth
• Why Rob Self-Published His Book and How he Made It Successful
• How to Started with Building a Speaking Platform
• Why Narrowing Down Your Audience Creates True Fans
• The Challenges of Planning a Live Event
• Why Podcasting is Still in Its infancy
• The Danger of Vanity Metrics

Rob Walling has been building web applications professionally for 12 years. He’s worked as a consultant, a freelance developer, the development manager for the City of Pasadena, and a team lead for the world’s largest prepaid credit card company. You can follow him on twitter @robwalling.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Francisco Rosales runs the popular social media site SocialMouths and is somebody I truly consider a thought leader in the field. He’s on the Adage power 150 bloggers list, which is a group of some really heavy hitters. It’s not uncommon to see some of his content get shared over 600 times! As expected he had some great ideas to share in our chat.

Here are a few of the highlights:

• How Focusing Your Efforts on Connecting with People Can Impact Your Brand 
• The Elements of Creating a Compelling and Effective Personal Brand
• Why You’ll Never Be Perfect When You Start Out
• The Importance of Taking a Leap of Faith – in Everything You Do
• Why You Should be Working on Building a Group of Raving Fans
• The Most Important Thing You Need to Know About Your Analytics
• How to Develop Truly Strategic and Actionable Insights from Your Analytics
• The Keys to Making Your Content Compelling for Your Readers
• The Tremendous Importance of Learning From the Best Bloggers in the Game

Francisco Rosales is the author of SocialMouths, a blog that provides free advice on social media strategies, business blogging and online marketing in general. Behind his blog, Francisco applies his experience with major brands to work with entrepreneurs and small business on implementing online strategies, designing and developing blogs and leveraging the social web. You can follow him on twitter @socialmouths.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Fortunately, when I do find them, I find people like Danielle Smith who are really at the top of their game. Danielle is absolutely brilliant and I think you’ll love this interview.

Here are some highlights from our chat:

• Having a Mission and Message Behind Your Blog – Regardless of What You’re Writing About 
• How to Organically Incorporate Brands into Your Content to Get Their Attention
• An In-Depth Look at Working at Big Brands – Like Procter and Gamble, ConAgra, and Others
• How Danielle Leveraged Her Background as a Television News Anchor to Create Killer Video Content
• Amazing Opportunities that Emerged Just By Staying the Course
• How to Rapidly Improve Your Video Skills – In just 10 days
• Why You Need to Operate from a Place of Abundance
• The Importance of Thinking About Your Next Move
• Why Instagram Creates an Amazing Relationship With Your  Online Presence
• The Untapped Gem of Live Video
• A Look Inside Danielle’s First Book that She Co-Wrote With Aliza Sherman
• Insights into Getting Media Attention 

Some resources and people mentioned in this episode include:

• “Thank You Mom” Campaign at P&G
• Jessica Knows – New Year’s Resolution Post
• Words with Friends
• Pinterest
• Mayi Carles

Some takeaway action tips from this episode include:

1. Record one video each day for the next ten days
2. Create a Pinterest board for five things that interest you

Here are some highlights from our chat:

• The 6 Years of Skill-Building that Came Prior to the Launch of Goins Writer 
• Essential Lessons from the Earliest Days of Blogging
• The Most Important Question You Can Ask Yourself Before Publishing Each Post
• The Impact that Your Design Has on Your Content
• Defining the Message of Your Blog Through a Manifesto
• Why You Need to Develop Your Own Writing Process
• The Mix of Relationship-Marketing and Good Content Required for Blogging Success
• Why Publishing Every Single Day Hurts Your Blog
• How Jeff Went from Blog to Book Deal In His First Year 
• Why Narrowing Down Your Focus Will Result in a Larger Audience
• Writing Content that Your Audience Will Disagree With

Some people and resources mentioned in this episode include:

• Dave Cynkin
• Ramit Sethi
• Jenny Blake
• Seth Godin
• Poke the Box

Jeff Goins is a writer, idea guy, and difference maker. He works at Adventures In Missions, writes in his free time, and believe words matter. You can follow him on twitter @jeffgoins.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

I met Matt at BlogWorld this year and immediately took a liking to him.  When he told me a few stories about his blog and the things that have happened to him over the last year, I knew that we had to have him on the podcast as a guest.  I think you’ll find his story to be funny and inspirational.

Here’s some of the highlights:

• 6-7 Years of Failures that Didn’t Lead Anywhere
• How Matt Got His Book Deal on Twitter with Just 6 Readers on His Blog
• Why Matt has Started Blogs that Started and Stopped
• How to Deal with a Creative Block and Turn Your Day to Day Life into Interesting Content
• The Trap of Boring Corporate Blogs
• Why You Should Only Focus on the 10% of Readers Who Resonate with Your Message
• The Amazing Power of Your First Few Readers
• The Power of Inventing Rules to Develop Authority
• How He Got 100,000 Visitors from StumbleUpon
• Why Matt Has Invested Substantial Amounts of Money is Efforts
• How to Connect with Editors and Publishers on Twitter

Matt’s blog, How To Get A Grip is about focusing on the important stuff. It’s largely a rehashing of common sense, with a couple of practical tips for manning up and getting things done. You can follow him on twitter @mjkimberley. 

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

We sat down with Livefyre’s (our sponsor) Director of Community and discussed what you can expect at SXSW, the redesign of BlogcastFM, and the new things you can expect from us over the next couple of months. Exciting times lay ahead. South by Southwest can be really overwhelming if you don’t plan appropriately. Jenna gave us some really great tips on how to get the most out of the conference.

Here are some highlights from our chat:

• How to Take Advantage of SXSW – Even if You Don’t Have a Pass 
• Why the Small, Intimate Parties are the Best Opportunities
• The Importance of Planning Ahead
• Why You Should Sign Up for Any Party You See an Invite For
• The Importance of Meeting People You Don’t Already Know
• Why You Should Create a Twitter List of People You Want to Meet
• How to Stay Healthy During SXSW
• The Thought Process Behind the Redesign of BlogcastFM
• The Launch of LOOK Magazine
• The Start of Our New Video News Show with Amy Schmittauer
• Some Really New and Exciting Projects You Can Expect from Us in the Next Few Months

Some resources, apps, and parties mentioned during this episode include:

• Fyrebash
• Eventbrite
• Foursquare
• The Unofficial SXSW Guide
• Meeteor

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some highlights from out latest chat:

• Why Joel Took a Major Step in Extending His Brand Beyond His Blog 
• How Joel Tapped into the True Community at His Blog
• What it Takes to Create a T-Shirt Line for Your Blog
• The Video-Based Commercials Joel Created for His T-shirt
• Why  “Finding a Niche” is a Lousy Approach to Blogging
• The Importance of Reaching a Point Where People Disagree with the Things You Say
• How Good Photos and Videos Make a Huge Impact on Your Blog
• The Essential Elements of Writing a Manifesto
• How Joel Leveraged SlideShare to Market His Manifesto
• The Launch of Nerve Rush and a Simple Passion Project

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Here are some of the highlights from our chat:

• A Critical Mistake About Contracts that Can Really Hurt Your Business 
•  The Emotional Roller Coaster Ride of Entrepreneurship
• Why You Want an Audience Who Either Loves You or Hates You
• The Importance of Getting Specific About Your Target Audience
• How Ameena Uses Facebook to Understand Her Brand
• Using a Brand Visualization to Understand Your Brand and Develop a Strategy
• Why You Should Constantly Be Evaluating the Progress of Your Business and Experiment
• A Surprising Secret Behind How Much Time Really Successful People Spend on Social Media
• Determining Whether You Want to be a Product Based Business or a Service Business

Ameena Falchetto is a straight up, brutally honest marketer who is telling it like it is. She’s changing the world one brand identity visualisation at a time. You can follow her on twitter @AmeenaFalchetto.

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Here are some highlights from our chat:

• How to Overcome the Internal Resistance You Face When Following Your Calling
• Why Developing a Support System of Mentors and Coaches Plays an Integral Role in Your Success
• Why Your Biggest Supporters are Often Your Competitors
• Tapping into Your Creative Potential
• The Importance of Pushing Your Own Boundaries with Your Content
• Why You Need to Create Things That Have No Purpose
• How to Get Good at Creating Video Content
• Why You Should Launch a Product to Learn About Your Customers
• How Mayi Leveraged a Small Guinea Pig Product and Caused it to Evolve into Something Big

Some people and resources mentioned during this episode include:

• OhMyHandmade
• BlacksburgBelle
• Etsy
• Content Marketing With Slideshare
• Joel Runyon
• Gary Vaynerchuk
• Amy Schmittauer

One of my best friends used to write documentation for the iPod at Apple. About a year ago, he decided to start a podcast about his favorite TV show, the Walking Deadcast. Jason has some killer audio equipment in his studio which, unfortunately, he didn’t let me steal, but it definitely upped the audio quality. Once we have some additional funds coming in, we’ll upgrade ours as well.

Here are some highlights from our chat:

• Jason’s Main Goal – Which Has Nothing to Do with Money 
• How Podcasting has Evolved Since its Inception 
• A Discussion About the Pros and Cons of a Two Person Podcast
• Why You Need to Have a Genuine Interest in Your Subject
• Tapping into the Audience of an Existing Property
• Why You Have to ACT on Your Ideas
• The Intrinsic Value of Content Creation
• How Jason Creates a Relationship with His Fans
• A Tip for Contacting Celebrities
• How to Leverage The Comments on Your Blog to Create Content

Here are some highlights of our chat:

• The Basic Things that You Can Outsource in Your Business
  
• How to Document the Processes for Your Business
• The Cost of a Full Time Virtual Assistant
• A Step by Step Process for How to Outsource Your Video Content
• An In-Depth View into Using Video to Generate Leads
• Thinking Through an Entrepreneurial Framework
• How YouTube is Shifting Focus to Channels
• Tips for Figuring Out Exactly What Your Audience Wants
• Why Outsourcing is Essential to Growing Your Business

Some people and resources mentioned during this episode include:

• Tyrone’s YouTube Channel
• Chris Ducker
• The E-Myth
• Jing Project
• Mass Outsource

Tyrone Shum started his first internet business in 2005, working over 60 hours a week. He went out and looked for better ways to have an online business and discovered outsourcing. In 2009, he sold his business and now teaches people what he learned about outsourcing. You can follow him on twitter @tyroneshum.

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Here are just a few of the highlights from our chat:

• How Carol’s Background Has Given Her a Solid Foundation in Business 
• A Deeper Look at Outward Success and Why It Might Not Always Lead Where You Think
• The Role that Financial Flexibility Plays in Building Your Business
• How Coaching and Mentorship Accelerated Carol’s Growth
• The Popular Kid’s Blessing and The Role It Plays
• Why Trusting Your Gut Instinct is Really Important in Your Career
• How to Build a Valuable Skill Set that You Can Sell
• The Power of Connecting Other People to Opportunities
• The Biggest Reasons Businesses Fail
• Why the 4-Hour Work Week and Lifestyle Design isn’t for Everybody
• The Importance of Self Promotion
• How Your Own Criticisms Get in Your Way
• The Key Elements of Carol’s Marketing and Promotion Plan for Her Book

Carol Roth helps businesses grow and make more money. Her blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online. She holds a Bachelor of Science Degree from the Wharton School of Business at the University of Pennsylvania, where she graduated Magna Cum Laude. You can follow her on twitter @caroljsroth.

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• Some Key Tips for Interviewing Famous People 
• An Inside Look at Videos that Have 100,000 Views
• Why Interesting Content is Not Enough
•  How Being Extremely Helpful Causes Your Brand to Grow
• The Importance of Infusing Personality into Your Content
• A  Litmus Test for How Passionate You are About What You’re Doing
• How to Be More Social with Your Video Content
• Why Viral Video is Not a Good Strategy for Most People

Some resources mentioned in this episode include:

• Grant’s Youtube Channel- Legal Video Guys
• The Old Spice Video Campaign 
• David Crandall’s Slideshare Presentation
• Will it Blend Videos
•  Google video sitemap

Some takeaway action tips include:

1. Purchase Mari Smith’s book New Relationship Marketing.
2. Record some video content and watch yourself.
3. Do a video site map for the videos you have.
4. Create a page on your blog for video content.
5. Take your FAQ and Create Videos

Grant Crowell is an online video marketing analyst, video SEO specialist, iTunes podcast show host, video newscaster, vlogger, media expert with offbeat personality, and bad poet. You can follow him on twitter @GrantCrowell.

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Here are some highlights from our chat:

• Why What You Think About All the Time is Key to Consistent Content Production 
• The Importance of Looking Inside Yourself for Your Passion
• Why You Need to Just Start Writing
• Using Twitter to Connect with Your Ideal Readers
• The Role that Niche Traffic Plays in Your Growth
• Key Tips for Interacting Across Each Platform
• Making the Shift to Thinking Like an Entrepreneur
• The Importance of Knowing Where to Spend Your Time

 Some resources mentioned during this episode include:

• Quitter by Jonathan Acuff
• Todd Henry- The Accidental Creative
• Going from Blogger to 6 Figure Entrepreneur
• 10 Things to Stop doing in Order to Get More Done
• Buffer
• Book Yourself Solid (@michaelport)
• Gini Dietrich’s Blog

Craig Jarrow is the Time Management Ninja, helping you win the battle against wasted time, disorganization, clutter, and all other things evil. You can follow him on twitter @TMNinja.

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So, a few weeks ago I sat down and recorded an audio version of my Relationship Marketing book. Today, I wanted to release a free preview for you. One of the reasons we can provide audio at such a discounted cost is because the production is much faster, and there’s no design work involved. I hope you enjoy it.

To get the full-length version of the book, visit the BlogcastFM store.

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Here’s a quick summary of what Tim had to share in this interview:

• Why You Should Start Selling Right from the Start 
• The Problem with Drinking “Kool Aid” of the Blogosphere
• The Non-Glamorous Aspects of Running Your Business that Make a Difference
• Connecting Your Passion with What the Market Needs
• Taking Your Desire and Turning into a Skill
• Finding Potential Prospects for Your Business
• The Difference Between Your Audience and Your Prospects
• Why Your RSS Subscriber Count is Useless
• A Simple Tip to Get Email Subscribers to Respond to You Rapidly
• The Importance of Taking Action Every Single Day
• How Action and Results Compound Over Time
• The Power of Showing up Early and Often

Here are some highlights:

• Why Andy Started a Second Blog and Returned to His Original One
• When It Might Make Sense to Start a Second Site
• How Clarifying Your Message Will Attract the Right Audience
• A Simple Way to Conduct Experiments Without Hurting Your Core Brand
• The Relationship Between Investing in Your Business and Its Success
• The Importance of Connecting with the Silent Majority

Some takeaway action tips from this episode include:

1. Spend some time this week defining your core message.
2. Email people who have products and/or courses you have taken – and offer that product to your audience by splitting the commission 50-50 with anybody who buys it.
3. Figure out who the one person whom you could help the most would be.
4. Split test your email subject headlines for a week.
5. Take 5-7 of your old posts and set them up as your autoresponder request.
6. Add a question to the first email people on your list receive from you.

Some links and resources shared during this episode include:

• Jon Morrow’s Guest Blogging Course
• My Custom Landing Page for Guest Post
• The E-Myth
• Start with Why by Simon Sinek
• Double Double by Cameron Herald
• It’s Not What You Sell
• How to Get Rich
• Business Stripped Bare

Andy Fogarty is on a mission to transform good men into superior men and good dads into six-figure fathers. He believes superior men enjoy lives of endless wealth, love, respect, and more. You can follow him on twitter @andyfogarty. 

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Here are some highlights from our chat:

• How the Right Coaches Can Fast Track Your Success
• Social Media Mistakes People Make that Prevent Results
• Some Absolutely KILLER LinkedIn Tips
• What You Can do to Provide Tremendous Value to Your Customers
• Finding a Balance Between Promotion and Engagement
• Why Knowing Your Ideal Client Is Really Important
• Essential Tips for Optimizing Your LinkedIn Profile
• The Importance of Bringing in Expert Help
• Why Great Content is Essential to Your Business

Some people and resources mentioned in this episode include:

• Mari Smith
• Dusti Arab

Some takeaway action tips from this episode include:

• Promote one of your products/services through social media (i.e. a tweet, Google+ share, etc).
• Allocate some of your time this week to creation of a product that you will eventually sell
• Take the relationship with one of your readers, followers, or fans off-line and schedule a Skype chat
• Come up with key questions to incorporate into your copy
• Send out four personalized LinkedIn invitations
• Create a free report for somebody you want to connect with as a client

Here are some highlights from our chat:

• How Kristi’s Blog Evolved from a Poetry Blog into a Social Media Resource 
• The Essential Keys that Resulted in the Growth of Kristi’s Site
• How to Write Comments that are of Value on the Blogs You Read
• The Impact that Your Design Has on Potential Readers
• How a Passion for Your Topic Can Make or Break Your Blog
• Some Really Great Insights on Google+
• Why Your Mailing List is So Important
• The Guest Posting Criteria for Kristi’s Blog

Here are some highlights from my chat with Tom:

• Why Using New Technology is Important
• Lessons from Big Brands that You Can Utilize
• The Importance of Differentiation
• How Tom Used Social Media to Alter the Brand Perception of Mardis Gras
• A Look at Building Relationships with Influential People
• Why Multimedia Content is Going to be the Next Iteration of Social Media
• The Disconnect Between Big Brands and Bloggers

Some of the resources mentioned in this episode include:

• 28 Tips for Producing Content with the iPhone
• How to Create Content With Your iPhone (SM examiner post)
• The iTimelapse Video Tom’s 7-Year Old Son Made
• BigLens
• iTimelapse
• iPadio

Some take-way Action Tips for you:

1. Respond to a comment using a video reply
2. Find Your Most Popular Post. Ask the people who shared or commented on it why they liked it.
3. Identify the Common Elements between Your Most Popular Posts
4. Create one piece of video content by interviewing somebody.
5. Take a Post That You Would Normally Write, and create a video from it.

Tom Martin of Converse Digital is a social media, digital marketing, mobile consultant and keynote speaker. He likes stiff drinks and good debates. You can follow him on twitter @TomMartin.

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I came across Laura just a few weeks back on twitter, when I put out a question about writing copy for my speaking page. Laura actually said she had been a BlogcastFM listener and when I saw what she was up to, I  got her scheduled for an interview right away. I’ve been dying to get a skilled copywriter on as a guest since it was an area that I myself had tons of questions about. Laura packed this interview with some awesome insights:

• The Biggest Copywriting Mistakes that Bloggers Make
• The Advantages of Being “Late to the Game” in the Blogosphere
• Why Research Gets You Paralyzed
• How to Write A Killer About Page that Injects Your Personality
• The Keys to Writing Hire Me/Sales Pages  That Convert
• Where Bloggers Go Wrong with Their Content
• Why You Need to Read Blogs Outside of Your Niche to Improve Your Content
• Why You Don’t Necessarily Need a Direction When You First Start Blogging
• Looking to Your Past for Great Content Ideas

Laura Belgray is the owner of Talking Shrimp, a provider of badass copywriting, branding, creative marketing and TV promos. She’s also a restaurant-dependent New Yorker and rabid fan of mostly lowbrow TV. At Talking Shrimp, she offers 5 Free Secrets To Non-Sucky Copy, so go check it out. You can follow her on twitter @lbelgray.

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Here are some highlights from our most recent chat:

• How One of Their Major Business Strategies Turned Out to be a Huge Bust – and How They Bounced Back
• What it Takes to Bounce Back When You’ve Lost Your Motivation
• Why Accountability Will Keep You Moving Towards Your Goals
• Key Differences Between Running an Online Business Versus Selling a Physical Product
• How to Market Your Brand with Virtually Zero Dollars
• Some Fantastic Insights Into Creating Amazing Video Content for Your Business
• The Importance of Documenting Ideas and Using Google Docs to Do It
• How 50% of Funding Was Raised Using Kickstarter
• The Importance of a Story, Message, and Mission Behind Your Product

Shannon Whitehead and Kristin Glenn are the duo behind All of Us Revolution. You can follow them on twitter @AllofUsRev.

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Here are some of the highlights from our chat:

• A 10-Year Healing Journey that Started Mark on a Spiritual Path
• Why You’ve Never Heard of Some of the Most Successful People Online
• The Importance of Defining the Problem You Solve
• Differentiating Between Entertainment and Business
• The Must Do’s for Growing Your Business
• Why Narrowing Down Your Target Market  Increases Your Profit
• The Journeys that Exist Within Your Marketing
• Why Getting a Coach is Essential to Growing Your Business
• The Things That You Need to Evaluate Before Hiring a Business Coach

Some resources mentioned in this episode include:

• Turning Social Media Attention to Income
• 5 Inexpensive Things You Need to do And 5 Expensive Things You Need to do For your Business
• The Myth of the Big Rescue
• The Wealthy Freelancer

If you haven’t heard the name Christian Lander, that might not be a surprise. But it’s highly likely you have heard of his hilarious and wildly popular blog Stuff White People Like. If you haven’t, do yourself a favor and read a few of his posts and I promise, you’ll be loving it. His posts receive upwards of 800 or more comments – so that should give you an idea of how well-known he is. Christian and I spent quite a bit of time talking about developing compelling content, which clearly he’s great at.

Here are a few of the highlights from our chat:

• The Importance of Enjoying the Subject You Are Writing About
• How He Used Email and Sent His Blog to 25 Friends – And Let It Grow Naturally
• Why You Should Never Say No to Any Interview Request
• The Importance of Shedding Your Ego – No Matter How Famous of a Blogger You Are
• The Importance of Experiencing Failed Blogs
• Dealing with Negative Comments When You Become a Big Blog
• Taking the Role of a Content Editor
• How the Blog Led to Numerous speaking Opportunities, Book Deals, and Writing a Pilot for the FOX Television Network
• The Importance of Developing a Concept/Theme – and executing it

Christian Lander is the Author of Stuff White People Like. You can follow him on Twitter at @clander.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes. 

Carmen Sognonvi is co-owner and general manager of Urban Martial Arts, which offers karate and kickboxing classes in Brooklyn, New York. Carmen blogs at CarmenSognonvi.com about local business and local marketing. Click here to watch her 3-part video series on how to get publicity for your business or blog. You can follow her on twitter @carmensognonvi.

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One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.