People are buying based on those shared experiences, so monitoring and getting involved in the online conversation is one of the best marketing tactics nowadays. To best leverage the benefits communities have to offer you must be able to engage with influencers and bloggers in order to bring their attention closer to your brand. Related to this, we invite you to take a look to some interesting advice we found for our 119th roundup:

1. Learn more about the right way of connecting with bloggers in order to viralize content from J-P De Clerck and his article: Blogger outreach and viral content: 100 visitors and an infographic.
2. Sharing brand stories is a must nowadays and one of the most important skills you must achieve is knowing how to direct your outreach efforts to the ones that are truly influencial in you niche. Check out an interesting piece from the guys from Social Media Today: How to Find Key Online Influencers.
3. There’s plenty of buzz around the importance of online influencers, but the most important thing is to understand how this people become influencers, how the consumers behaviour is changing accordingly to this new generation of digitally wired people. One of the most insightful articles found this week comes from Brian Solis: New Digital Influencers: The Coming Youthquake.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits:  Stuck in Customs

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.

Here are the top 4 blog posts we thought of sharing with you:

1. 4 Rules of Influencer and Blogger Outreach is this week’s first pick. For those of you who are looking to perfect the way you engage, build and manage relationships with online influencers, Stephanie’s tips might prove to be a great learning resource.
2. The second article we noticed this week comes from Chris Abraham. If you’d like to learn why blogger outreach is more PR than social media then you should definitely check out Chris’s advice and experience with blogger outreach programs.
3. Andrew Isidoro comes third this week with a blogger outreach guide on guest posting. Learn why guest posting is so valuable to your online presence from an SEO point of view by checking out his article: Blogger Outreach: A Guide to Guest Posting.
4. 3 Essential tips for creating an effective blogger outreach pitch is the last blog post we’d like to share with you this week. Blogger outreach can pay off quite nicely when done right, so check how you should adjust your approach when pitching bloggers by reading Zach’s tips.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo cred: Daniel Kulinski 

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com .

Here is our 117^th week of roundup articles. We hope the articles we’ve chosen will help you become a more influencer blogger!

1. First this week is Stephanie Frasco from Socialmedia Today with 4 interesting rules  about how to become a more influential blogger. Remember, that social media is about building relationships.
2. Our second choice Chris Smith about The Importance of Reputation for Blogger Outreach . Guest posting as an SEO tactic, as you may well know, has been getting a bit of a battering recently.
3. The 3^rd article, some very good advice about blogger outreach you will find on Makes & Breaks Of Influencer & Blogger Outreach
4. “For some marketers and PR types, finding one’s way around the blogosphere is probably a bit like an outsider trying to carve a route across central Edinburgh through the various tramworks-induced traffic diversions.” Read more about it on our last choice for this week article:  How to get your blogger outreach buzzing

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo Credit: Asim Bharwani

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.

What’s to keep in mind is that the success of the pitch does not always rely on itself. Of course, it is extremely important to be well written, to address the bloggers in a friendly, yet professional manner, but if the targeting and research part are poorly handled the pitch loses its relevance. Be sure that nothing dooms a pitch as bad as the lack of relevance does.

Check out our 116th roundup for some great articles that can teach you what to aspects should be considered in order to improve your pitch to bloggers:

1. Everyone that had to deal at least once with an outreach campaign had to deal with lack of responses and feedback for a campaign.  Dave Clark helps us find solutions when we face that situation in his article: What to Do When No One Responds to Your Pitch Emails.
2. Bloggers’ inboxes are usually very crowded and most of them read pitches in a glimpse. Their eye is already trained to imediately spot those expressions that make them hit the ‚delete’ button. Wanna know which are those words and phrases that will doom your pitch? Read Russell Working article: 20 words and phrases that will doom your pitch.
3. Look before you pitch! The simplest and most valuable advice possible related to blogger outreach. Don’t ever forget about how important it is to be relevant to those influencers you want to engage in your campaign. It’s a waste of time and effort on both side to pitch bloggers that have nothing to do with your opportunity. Beth Benner gives us some tips on how to be efficient in targeting influencers in her piece: 3 Ways to Micro-Target Your PR Pitches

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits: shaundon 

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.

Welcome to our 115th week of roundup articles. Hope our picks will lead you to a new level of doing blogger outreach!

1. The worst mistake related to blogger outreach is not considering involving this effective tactic in your marketing efforts. If you’re past that and just getting started, take a look to Nicole Emerick’s great blogger outreach guide: 8 Steps to a Blogger Outreach Campaign.
2. If you are considering opening up your products and services to new writers, then please consider Pingler’s pieces of advice on what to avoid so that your outreach can be as successful as possible: Blogger Outreach – What to Avoid.
3. Li Chen’s guest post talks about blogger outreach in a fresh and original way. Check it out for some valuable insights: Blogger Outreach Tips Learned From Mulan.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits: Michael Sissons 

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com .

Connecting brands with bloggers and their audiences is a continuous effort that has its output in the number of reliable relationships that you succeeded to form with influencers that eventually can become your brand ambassadors.

For our 114^th roundup we’ll help you stay in touch with the latest tips in blogger outreach just to make sure that your work will be not only effective, but efficient too:

1. Building relationships with bloggers can be time consuming, but if done with integrity it can bring fantastic success to a brand in the way of genuine advocacy. We’ve got nothing to argue here, so keep reading Elisa Harca’s article: Blogger engagement: the benefits for brands.
2. That part that is most time-consuming, but can never be neglected in outreach is data mining. Check out Andrea Carollo’s advice about what steps you need to follow in order to make the best of all available resources: 5 Data mining Steps to Take When Outreaching.
3. The last article of this week’s roundup it’s a collection of great insights about guest blogging coming from Stefanie Greiser: 10 Resources to Make You The Best Guest Blogger Ever.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits:  ~Aphrodite

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com .

This is why brands have such a hard time in establishing and maintaining relationships with bloggers. They like to carefully select the content shared with their audience, so they must keep a safe distance from writing too many sponsored posts.

Still, if you learn how to target those bloggers fitted to your niche and which are the best practices to engage with them you’ll be able to develop mutually beneficial partnership with bloggers. Let’s check out the latest tips&tricks about blogger outreach!

1. Lauren Weber highlights that blogger outreach is a high quality marketing effort that can benefit businesses of all sizes. Read even more by reading her article: Why care about blogger outreach?
2. Learn how to turn a single post experience into a regular contributor relationship with a publication from Jessica Edmondson and her article Outreach: How to Turn Your One Night Stand into a Second Date.
3. The guys from VerticalResponse put together some interesting facts about online influencers and blogging. Check out the article, hosted by B2C Community: The Impact of Blogging and Online Influencers.

That’s it for this week. Enjoy Blogdash’s new feature, read the chosen articles, learn from the authors’ experiences and share your thoughts.

 Photo credits:  Ed Karjala

 If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.

1. Sara Thompson discusses about guest blogging and the valuable relationships you can build when publish the work of others. Take a look at her 4 Tips for Magical Guest Blogging Outreach.
2. Lilian Sue talks about her first steps in the blogger outreach world and she gives some common-sense advices we should always bear in mind: 4 Tips to Get You Started on Blogger Outreach.
3. Danny Ashton presents 6 steps for creating a scalable, repeatable blogger outreach process in a very nice infographic.
4. This week we discovered a very interesting presentation. Julian Cole provides some useful tips in his presentation published on Slideshare. Enjoy reading it carefully: Four steps to creating a blogger outreach program.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits:  briburt

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com .

But let’s check out this week’s best articles in order to learn some new tips&trick:

• Here is an interesting article that should make you think about how you close your pitches: The One Thing Killing Your Blogger Outreach . If you want a review for an ebook, whitepaper, or research paper, consider including an infographic or a link to a summary of the material and some suggested social shares, within the email pitch.
• Kristen Matthews offers a guide to how to optimize your blogger outreach campaign in order to maximize views and traffic to your site and brand, based on the experience of what has worked for her and other bloggers in here circle:  6 steps to stellar blogger relations.
• Leigh Durst presents six stages of engagement you should take into consideration before starting your outreach campaign: What are the Levels of Social Media Engagement & What do they Mean?

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits: ohhector

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com .

1. Are fashion blogs transformed in virtual avenues for brands?  According to Macala Wright, „the blurring of lines between earn and paid, lack of transparency when it comes to legal disclosure, and continual desire to monetize everything related to blogs and blog coverage has led to one thing: the bastardization of influence.” Read a great article about today’s state of fashion blogging: Influence marketing is failing in retail.
2. There is much criticism in fashion blogging and the most of it comes from people disliking the way fashion blogs have evolved. Heather Fonseca gathered some complaints she found on the internet – What’s Wrong with Fashion Blogs?
3. Some brands understand how to have a mutually beneficial relationship with bloggers, but most of them seem to be missing out on that. Here’s Phyrra’s great article that can help you understand how to communicate with bloggers and show them you value their content: Brand Relationships and Bloggers.
4. For a partnership with fashion bloggers to work, they have to get something that can drive strong traffic based on quality content. Most of the pitches they receive don’t explain how the partnership is based on a win-win situation. Hilary Rushford offers few skeleton scripts for pitching guest posts and collaborations with fashion blogger.
5. Dana Forman presents a handful of examples of outreach messages, which she analyses and draws some conclusions we should all keep in mind when pitching fashion, beauty or retail bloggers:  Good Outreach vs. Bad Outreach – From a Blogger’s Point of View

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits:  Powerhouse Museum Collection

If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]blogdash.com.