the Digitalists' Blog » — Digitalists on interactive communication: mobile, internet, widgets, text messaging, applications, social media

Air China: check-in and win

admin — Thu, 26 Jan 2012 20:49:19 +0000

Here’s a quite neat idea of integrating Facebook check-ins made when visiting Asian food restaurants in Sweden to build awareness of direct flights by Air China between Sweden and China. Possibly Related Posts: Social blunders of 2011 have something to … Continue reading →

Scandinavian Air: double QR codes

admin — Wed, 11 Jan 2012 13:53:21 +0000

To promote its 2-for-1 special offer, Scandinavian Air launched a promo campaign. Select few 100 000 received an email with two embed QR coded codes: left one for him and right one for her. Upon scanning videos are downloaded and … Continue reading →

QR codes at Heineken Opener Festival

admin — Tue, 10 Jan 2012 12:45:23 +0000

Here’s no-nonsense implementation of QR codes used for sharing user generated content among festival goers. Just come up to a QR generation spot, type in your message, get QR code sticker and apply it to whatever surface you like. Possibly … Continue reading →

Social blunders of 2011 have something to do with Twitter’s main feature

admin — Sat, 17 Dec 2011 09:30:40 +0000

The feature is instant posting. There’s probably no exception among Twitter userati who have at least once posted a blunder and regretted afterwards. AdAge has put a list of social media blunders not of individuals but of companies. I understand … Continue reading →

Great results from QR code campaign: 600,000+ scans

admin — Mon, 12 Dec 2011 10:20:22 +0000

In July Hennessy launched a limited edition Cognac in individually numbered bottles decorated with artwork by New York artist and designer Kaws. The bottle and the international press release included a designer QR Code (image below) that resolves to a … Continue reading →

Heineken BeerTender App

admin — Sat, 10 Dec 2011 09:55:40 +0000

Do you want to get a beer tender as a Chirstmas present, but have no one who’d give you one? No problem, just use Heineken BeerTender App, choose another random fellow who’d like the same gift as you, make him … Continue reading →

Social media in 2011

admin — Thu, 01 Dec 2011 09:17:15 +0000

Social media sites like Facebook, Twitter, Foursquare have grabbed more share Internet users’ attention than portals or search sites. Possibly Related Posts: Air China: check-in and win Social blunders of 2011 have something to do with Twitter’s main feature Heineken … Continue reading →

Starbucks Augmented Reality Fun

admin — Tue, 29 Nov 2011 06:34:21 +0000

It’s pretty fun to play with. Just load up a free app, point camera to one of the special cups and observe fun being played on screen. Possibly Related Posts: Heineken BeerTender App Can you speed-text? Samsung is testing Facebook … Continue reading →

Heinz promotes its new bottle via QR and text-and-win

admin — Mon, 28 Nov 2011 06:24:11 +0000

I’ve learned about a sweepstakes activity that promotes its new PlantBottle(TM),supposedly 30% of is made from plants. Sounds good. What I like, besides the products environment friendly, is that it allows people with all kinds of phones to participate in sweepstakes. You … Continue reading →

Can you speed-text? Samsung is testing Facebook users’ typing skills

admin — Sun, 27 Nov 2011 14:32:44 +0000

To promote its new full QWERTY-keyboard smartphone ‘Stratopshere’ Samsung has launched a Facebook application to test your skills at typing furiously fast. To claim the title of the fastest typist you have to visit Samsung Mobile USA Facebook page from … Continue reading →