Positioning as an Expert @ Better Business Blogging

Thoughts On How To Become A Great Blogger

noreply@blogger.com (Mintu) — Sat, 26 Jul 2008 09:09:00 +0000

Here are Luis`s thoughts on each of the tips we presented:

Understanding the fundamentals of Blogger Relations: I never thought about it this way but the article has got a point. If you want to get out there and connect with others you would need to work on your Blogger Relations, indeed, perhaps at the same level if not more (Because of the remoteness) than the traditional PR. And perhaps being shy may not help a lot.
Create value: Indeed, this is one of the reasons why I primarily created all of my weblogs. To be able to add further into the conversation(s) my two cents worth of comments on the topics that I have got a passion for, because after all, it is all down to how passionate you are about the topics you want to discuss in order to be able to create that sustainable value.
Grow and sustain your audience by providing real analysis: Spot on! Otherwise why would you want to reference on something if you are going to be able to read in the original resource. What is the point? We can all read the original article by ourselves. In my case, I just want to know people's opinions about that piece of news. For the rest I can get the details myself. That is where I think the power of weblogging is; in augmenting the original conversation(s).
Report on community opinion: This is a very powerful option since it would allow to build further up on that sense of belonging to the group or the community with which you can start creating multiple connections at multiple levels and make it all a very worth while discussion where everyone provides their share on establishing the connection.
Respond with comments to build relationships and traffic: This is one of those tips that I cannot but stress how important it is. I am one of those lucky folks whose Internet weblog is not very popular. Yes, to me, that is a good thing ! It has got a good share of readers who get to comment every now and then and I am just very delighted that I can dedicate the time to respond to them the way they deserve for coming back over and over again and sharing their thoughts. That is, to me, what differentiates a good weblogger from a mediocre one just looking to have their traffic increased so that they rank higher. Waste of time.
Track your conversations: This is also another tip that I have been employing from the very beginning since I started weblogging away. I have even weblogged myself about it elsewhere when I provided an overview about coComment and how I am currently using myself BlinkList to keep track of all of the comments I share out there in the Blogosphere. Yes, indeed, it is all about the conversations so you might as well go ahead and keep track of them.
Don't be afraid of criticism: No, indeed, don`t be afraid of it because that is actually what is going to give character to your weblog and what will make people stick together with you. Believe it or not, you will be able to attract some more traffic through that criticism than just talking to yourself. It is just so much more entertaining and engaging, specially if you would want to be part of the conversations.
Conduct interviews to generate content and ideas: Great tip ! Something I haven`t exploited myself yet for any of my weblogs I maintain but perhaps something that I may be able to use some time in the future. Does anybody out there from you folks fancy doing an interview to talk about KM, Communities of Practice, Social Networking and the like? Let me know
Promote your weblog: Yes, in principle, I agree with giving some more promotion to your own weblogs, like I have mentioned elsewhere in another weblog posts, but I have also indicated that you should probably not overdo it in detriment of providing that value that is mentioned above. I think they could both walk hand in hand to provide some good balance. Sometimes it is not about getting the word out and about all over the place, but getting the right word out and about. That is, to me, what really matters. The rest is circumstantial. Check this other weblog post from Steve Rubel on the subject and its subsequent commentary (I will talk about it more in detail at a later time, not to worry; one metablog post at a time) for some additional reading on the topic.
Monitor the web for brand names and references: As far as I can see anybody who may not have been doing this for quite some time now, even if you do not have a weblog, I feel that they just do not want to be part of the conversations taking place out there and therefore become an integral part of them. Thus, if you haven`t done so yet, get involved ! We will all be much better off if you do so.

source : http://www.scoutblogging.com/blogging_tips/

Blogging Strategy

noreply@blogger.com (Mintu) — Sat, 26 Jul 2008 09:06:00 +0000

Blogging Strategy

A formal custom strategy and plan will be developed upon company approval based off of your SCOUT blogging assessment. Your strategy and plan will include the following elements:

Blog Strategy Overview – Executive summary of the strategy for your company highlighting the key goals, tactics, and measurement standards.

Designated Bloggers – An overview of the bloggers who will be posting and their administrative privileges. This section of your strategy also provides a profile of the types of people from your organization who would support your company’s overall blogging strategy.

Blog Description – The formal written description of your company’s blog(s) and its mission.

Content Focus – The content focus describes the various topics that the blog(s) will cover on a frequent basis. An abstract description for each recommended and agreed content focus area will be available in this section.

How often should bloggers post – Your bloggers will be provided with coaching on the posting frequency. Your post frequency strategy is determined by the assertiveness of the stated goals, available resources, and the scope of the agreement with SCOUT.

Content Review Process – This provides all parties with the agreed upon protocol for posting to the blog. The goal is to provide the highest level of content scrutiny without sacrificing the voice of the post or the ability to post an entry or comment in a timely fashion.

Blogging Policy – An outline of the limits to what can be written on the blog, what is expected of all bloggers, what topics are off limits, as well as basic rules and guidelines for engagement in the blogosphere.

Comments Policy – A publicly posted policy outlining how your company will filter and or respond to comments and trackbacks. The general guidelines are to post all comments and trackbacks as long as they are not inflammatory or obscene. Your company can also reserve the right to prevent overly promotional posts or spam.

Employee blogs: Internal and External – A posted guideline regarding internal or external company blogs. For example, you may authorize your employees to run their own “external” blogs as long as they follow certain guidelines, list a disclaimer, and link to the official corporate blogs with a designated image or line of text.

General Employee Consumer Generated Media Policy – We will work with you to set up a general employee consumer generated media posting policy. If even your employees don’t blog, it is important to let them know what can be said about your company on the web while they work for you.

Blog Marketing Plan – Based upon your marketing goals, we develop your strategy for generating awareness and reaching your marketing goals for your blog. The blog marketing plan will provide an overview of your blog SEO and PR goals, which will offer quantitative goals to achieve with the number of articles.

Blogger Relations Plan – How we intend to promote your blog with the key influencers in your space, addressing who we will target with comments, and trackbacks,.

Blogging Technology and Hosting – The recommended technology solution for your blogging needs.

Blog Design Recommendations – Design guidelines and recommendations.

Training Schedule and Participants – Training for your designated bloggers and affiliated team members.

Implementation Timeline – A living document outlining the implementation process for your custom strategy.

source : scoutblogging.com/blogging_tips/

Should you host your own corporate blog or use a service

noreply@blogger.com (Mintu) — Sat, 26 Jul 2008 09:04:00 +0000

There are essentially two types of blog publishing systems, user-friendly hosted systems (like Blogger and TypePad and Wordpress.com) and robust flexible server systems (like Movable Type and Wordpress.org). Building and hosting a server solution can be a huge pain in the butt, and probably not the wisest move for companies with minimal technical resources. However, there are a number of reasons why companies should consider their options carefully.

When it comes to corporate blogging, I recommend setting up your own blog system over relying on a large hosted service like TypePad, Blogger. Granted hosted systems require minimal investment, they're very powerful, easy to use, setup, and design, but they can limit your potential.

Here's why I prefer the robust flexible server systems for corporate blogging.

Server based blog publishing systems are less likely to be targeted by DOS attacks and system outages and slowdowns. With hosted systems, your company's blog is at the mercy of the provider. See this story in a May 3rd edition of Information Week. The headline reads Massive DoS Attack Knocks TypePad, LiveJournal Blogs Offline.
For me the most important advantages to hosting your own blog are the search engine marketing / SEO implications. This is one reason companies are so keen on blogging in the first place. Well if your blog content is hosted somewhere else, the link juice is not helping boost your website link popularity. Also, the content that you are working so hard to produce is not getting attributed to your primary domain but rather something.blogspot or something.typepad. When you are in control of your own blog publishing system then you can decide where the content gets published. Some hosted systems like TypePad allow you to alias to a sub domain but from an SEO point of view I much prefer to publish to a root directory or a subfolder. I have anecdotal evidence as to why I believe this so if anyone is interested in hearing about it just ask.
If you are into blogging for the long haul then you want the links and relationships that you build to accumulate and endure. You may start out blogging with a hosted service and then change your mind and go for hosted. It will be hard to transfer the rankings and subscriptions you have built up. That's like living in one neighborhood and then moving to another town. You can keep some of those relationships that you have built up but a lot of your friends will have your old address and it's a little like starting over.

Now, I know that this subject is rife with exceptions and grey areas. This post is not really about evaluating the features of various blogging systems but rather a discussion about whether it's a good idea to rely on one of the mainstream user-friendly hosted systems.

I have researched it a lot over the past year. This post is intended to get the discussion started but it's not the final word. Just for the record, we use Movable Type for all of our blogs but I think Wordpress (commercial) is also a very nice system.

Source scoutblogging.com/blogging_tips/

How can I drive more traffic to my blog?

noreply@blogger.com (Mintu) — Sat, 26 Jul 2008 08:16:00 +0000

I recently was contacted by Yehuda Berlinger, a professional blogger who runs a blog about being a blogger looking for corporate blogging positions called Blogging Without a Wire and another blog about gaming.

He had a few great questions. I answered his email and then asked him if it would be alright to use my response in a blog post. With Yehuda’s permission, below are his questions and my (as usual) long winded answer. Any bloggers out there that have more to say, Yehuda and I would love to hear your comments. I would also like to put out a call for anyone that wants to be a guest blogger on this subject.

1. blogging question: While my own blog (http://itinfoservices.wordpress.com) is doing "well" in terms of PR, it still has very little traffic (200 tracked visitors a day) resulting in only token monetization ($100 a month). I know that's better than most, but I feel like I have the potential to do so much better. How do I start really moving forward on my own blog?

2: blogging question: I recently got, and left, a job as a corporate blogger. The expectation was that I will drive lots of traffic and lots of results. But my own blog took two years to get where it is today, and, while high in PR, it's low in traffic. If what I think I can do as a corporate blogger (create daily posts, control the corporate conversation, be the friendly face of the company) is so much different from what people expect from a corporate blogger (drive traffic and sales), am I pursuing the wrong thing?

First of all, congratulations on the 200 visitors per day, that’s a pretty good start. What you are asking about is a big question and a challenge that my team and I are faced with as well. It's true that blogs can drive traffic and lead to sales but I think what you are experiencing is something I, and I think many of our colleagues, are encountering as they try to instill social media participating practices into the corporate process. A lot of companies shut down or ignore the concept that there is such a thing as blogging best practices and that's not something you can just slap on the production line (believe me I've tried) and start to see spikes in sales and traffic.

The bad news is that most of my answers require a significant investment of someone's time and brain power. Here's the opportunity or good news --- the fact that it’s hard to tap into blogging traffic makes corporate blogging a great value for the companies and people who master the art. Doing this takes a lot of time and effort and, depending on what the client is paying you, it may or may not be something that you can systematically provide as part of your arrangement. As professional bloggers, we need to sell the client and get the resources we need to prove the case for them. Once we get their buy-in, we need their support or a level of authority to go out and transparently blog on their behalf.

I think there are a couple of components to driving traffic. They are:

The actual setup of the blog,
Keyword research and targeting,
Community research,
Ongoing monitoring for keywords and identified blog feeds,
Quality commenting,
Quality posting,
Social media promotion and blogger outreach.

All of these are very important, but I think that monitoring and commenting are the keys to driving traffic.

There are also some other factors that play into the mix:

Who you are (commercial vs. independent blogger, due to the fact that many bloggers have their own commercial agenda. Just a hunch, but sometimes I feel that a blogging community is more apt to promote the independent voice than point traffic to a commercial entity even if the content is insightful and useful). This contradicts a point I will make below hosting the blog under the company domain but it does not override that advice.
How stimulating or controversial you are (do your posts spark discussion or outrage), or how inquisitive / conversational you are (some bloggers have a knack for getting the conversation started by raising questions and then keeping the conversation going. This requires dedication, vulnerability and passion on the blogger’s side because they’re saying 'I don’t have all the answers').

So, to answer your question, here are some things to try if you have not already.

Optimizing the technical setup of the blog: If it’s a commercial blog, I think the ideal is when the blog is part of the company domain. For example, company.com/blog. My rationale… presumably, the company website has been around for awhile and this is an advantage over a brand new domain or a company.blogspot.com URL. If a company is going to invest in blogging, they might as well leverage this advantage and let the content and links that the blog generates boost the corporate website’s page rank and, as I like to say, overall content footprint. In my experience a sub-folder (.com/blog) is better for SEO than a sub-domain (blog.company.com). Also see my previous post written about this. In the past I've written about Should you host your own corporate blog or use a service and The Ups and Downs of Multiple Website Identities.
Making SEO more than just an afterthought: Also, you want to make sure your blog has some of the Search Engine Optimization (SEO) basics. Each blog post creates a permalink. Make sure the permalink page uses a title tag that includes the title of the blog post. Also, tag and categorize the post with a category or tag name that is relevant but also part of your target keyword list (see next two items for how to discover keywords).
Keyword Research: Do some keyword research around your topic and figure out the relevant terms that attract the most searchers per month. There are some OK free tools out there for doing this: Webmaster Toolkit or SeoBook's Tools and Gagets. I assume that you are probably already aware of these. There’s also a commercial product called Trellian which is what my SEO department uses.
Subjective Input: After you have developed your keyword list, give each of the phrases your own relevancy score. I like to use a scale of .01 – 1.0. A 1.0 is a dead-on match meaning that this term is very likely to be a qualified visitor. I would give a broad general term like “game” a lower score (because it is likely that only a fraction of the people searching on this term are interested in your what you are offering). You can then use these scores as a way to adjust and filter against your search frequency and post frequency (see next item). I use Excel to calculate by multiplying frequency by the score.
Blog and Social Media Community profiling: Once you have figured out your best list of terms, use Icerocket.com to check the post frequency about those terms. If the term is searched a lot and posted about a lot you know that if you optimized a post around that term then it is likely to attract a larger share of attention. You can also look at it another way. If the relevant term is searched a lot but not posted on a lot, that could be an opportunity to post about something that is of interest to searchers but does not have a lot of completion in the social media search engines like Technorati.com. This means that your post will stay in the social media searches longer because it’s not getting pushed down into obscurity, but generating a high frequency of noise around the term. Assuming that the term is a popular search phase, it’s likely to garner some extra traffic and attention due to the decreased level of completion in the blogosphere.
Content Strategy: Think about your audience. What are they interested in and what are the popular blogs that they are reading? Develop a profile of the bloggers who are reaching your audience. Read through their blog and look at who’s commenting and visit their blogs as well. Develop a matrix of the community and really try and identify the influencers and the active participants in the community. Create a blog roll on your site of these blogs that will help the bloggers develop an awareness of your site. Develop a strategy that will lead them to reference some of the work you’re doing (Admittedly, this is the toughest part but that’s the price we have to pay for greatness).
Timely Monitoring and Quick Response: Start monitoring all the blogs and important keyword on a daily basis. You should be on the lookout for blog posts that you can add value to by either commenting or posting about. If you see a post that you think you can add value to, comment now and write a post later.
Comment, comment comment: A good insightful comment on a popular or even not so popular blog can drive a significant amount of traffic and awareness to your blog. More importantly, comments will help you develop a trust within the community and with that blogger. Don’t assume one or two good comments are going to do the trick. It needs to be a consistent process that is guided by your monitoring. The earlier that you can spot a good comment opportunity and make a comment, the better chance you have of getting your thoughts into the mix and gaining some visibility and respect from the community.
Use blogging best practices for outreach: A lot of people talk about how gaining the attention of influencers and getting them to blog about you is a great way to generate traffic. Of course that’s true but some people look at influential bloggers as a PR opportunities (visualize a juicy sizzling steak) and try to pitch them using traditional media relations techniques. This might work sometimes but it could backfire (see the Bad Pitch Blog). I would say developing trust through a comment is a far better approach than directly pitching a blogger to write about you. Of course, this approach takes more time, but luckily you did not ask me how to be efficient. Then try and develop relationships with not only the big influencers, but some of the more passionate and lesser known bloggers by commenting and reacting and adding value to what they are saying on their blogs. Commenting on blogs is one of the best ways to direct people to your site. Make sure your comment adds value to what is being said.
Cultivate Inbound links: The ideal is when this happens naturally; you write a nice post and a blogger finds it and cites your page. That generates traffic and a link. However you can also give this process a nudge. This is a tricky area and it takes a certain chutzpa to do it but reach out to the bloggers and ask them to feed back to you on what you have written. You never know what they’re going to say, if anything, but I think that if you genuinely try to solicit their advices, it’s likely to lead to some link love down the road. I know that this also seems a little like you have an hidden agenda, but really you’re trying to be included in the conversation that’s going on, and sometimes you have to put your client or yourself on the line a little bit. Initially you may receive feedback that’s not entirely positive, but that’s something to build off of.
More tips and tactics: Here’s a good article I found that talks about some of the technical, feed related ways to promote a site.
Create something new: Create a tool, academic research, do a poll/survey or produce some resources that will create some thought leadership or be of interest to your target community. I've done this for my own company (Corporate Blogging Survey , the Blogging Success Study, Corporate Guidelines for Using Blogs and Forums , 10 Tips for Becoming a Great Corporate Blogger ) and it continues to be a great source of links and traffic to my site.
Social media networking: If you have not already developed a presence in the large social media networking communities such as MySpace, LinkedIn, Facebook, MyBlogLog, those are a great resource. Or, target more focused communities that focus on a certain industry. A great new example of this is MyRegan, a community of communicators. You can also engage in micro blogging with things like Twitter and Pownce.

source : scoutblogging.com/blogging_strategy/

Repeat Blog Visitors and Traffic – Part III

noreply@blogger.com (Mintu) — Sat, 26 Jul 2008 08:12:00 +0000

Preface: Even the perfect visitor to the perfect blog will probably not become a regular reader immediately. They may need to be exposed to your hopefully excellent material several times before they become a regular reader.

How to get visitors to come back over and over until your blog “sticks??”

All the methods for creating blog traffic we already suggested work.
A few other suggestions that may work for you:

Some blog software supports emailing those who have commented when a subsequent comment is left, and some bloggers mention it’s greatly increased their traffic. For example Expression Engine, Typepad, and Wordpress support this, although Blogger doesn’t currently.

Some bloggers suggest having just partial posts visible on their main blog post (with a “click here” or similar to see the full post), so that even a quick visitor will see parts of several posts. One of the posts may be compelling to them. I’ve just started experimenting significantly with this technique, and some bloggers absolutely love it.

Some bloggers swear by “post series” – as in this three-part blog post. I love this idea as often what I want to write doesn’t fit easily into a typical blog post. Actually, that’s a prime reason for my free newsletter BizBlog+ -- to be able to go into more detail than typical blog posts, series or not.

Actually I’m seeing more bloggers starting free newsletters – these will certainly help regular readers stay regular readers!

A “Most Popular Posts” list as well as heavy interlinking between related blog posts can also help a visitor stay longer and be well on their way to becoming a regular reader, as well as let them know that you have lots of great content.

Some other quick ideas that will get visitors to return include contests and surveys

Summary:

First we need to get people to our blog.

Then hopefully they’ll return again and again somehow. There are techniques above that can hasten this process.

Once they’ve been exposed to our blog several times, hopefully they’ll become very regular readers. Then maybe they’ll hire us, buy our products, buy us beer, become friends or otherwise enrich our lives, as hopefully we in some way enrich theirs :)

source : www.bloggingforbusinessbook.com/blogging_for_business

Repeat Blog Visitors and Traffic – Part II

noreply@blogger.com (Mintu) — Sat, 26 Jul 2008 08:10:00 +0000

So you’ve gotten the perfect person to visit your perfect blog for the first time – how do you get them to become a regular reader?

It helps to give people options as we all have different preferences. Choices can include:

an RSS/Atom feed (almost essential!) and buttons to make subscribing via popular feedreaders easy
an email subscription option (I like FeedBlitz.com)
an audio interface (I love Talkr.com – coming soon to this blog)

Choices and options help, but it’s uncommon for a one time visitor to immediately become a regular reader - this might come as a surprise!

The best way to turn a visitor into a regular reader is to get them to visit more than once. Many repeat visitors are not regular readers – yet!

Let me pick a couple of examples.

I regularly read Scobelizer and Problogger. I became a regular reader after visiting several times – by following links, via the search engines, etc. – and then eventually decided to invest some of my precious time to regularly reading their content.

I’ve been studying Web server and statistics lately, and they confirm the same thing – many people will visit the same blog over and over BEFORE they become regular readers.

How to get visitors to come back over and over until your blog “sticks??”

All the methods for creating blog traffic we already suggested work. Some other techniques for getting a visitor to return that I’ve used, that some of my clients have used effectively, and that other bloggers swear by will be in Part III soon.

Repeat Blog Visitors and Traffic – Part I

noreply@blogger.com (Mintu) — Sat, 26 Jul 2008 08:06:00 +0000

Of course we all want repeat traffic – regular readers to our blog.

First you need to get people to your blog once.

People you already interact with aren’t going to drop everything to go to your blog as soon as they hear about it. Advertisers talk about how an ad needs multiple impressions to be effective: people need to see it many times – seven is an often-quoted figure although I suspect it’s much higher. Similarly, if people are gently reminded several times about your blog via:

your email signature
letterhead
link from your website
presentation handouts
and many other techniques I write about here, hopefully they will eventually show up to your blog.

And of course some people will find your blog via:

search engines
blogrolls
links and trackbacks from other blogs
comments you’ve left, etc.

So a visitor shows up to your blog.

Hopefully your blog has good, even compelling, content.
It’s visually pleasing or at least not so ugly it gives them headaches (yes, some blogs ARE that ugly!).
It has decent navigation options – some combo of categories, search, dated archives, most popular posts list, etc .
And an easy to remember URL and blogname is good too!

How do you turn them into a regular reader??

More get Knowledge in PART II

source www.bloggingforbusinessbook.com/blogging_for_business/

10 Blog Traffic Tips

noreply@blogger.com (Mintu) — Sat, 26 Jul 2008 08:01:00 +0000

In every bloggers life comes a special day - the day they first launch a new blog. Now unless you went out and purchased someone else''s blog chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that''s about as far you went when it comes to finding readers.

Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.

It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called "traction", which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.

Top 10 Tips

10. Write at least five major "pillar" articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good "how-to" lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.

You don''t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.

8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that''s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).

7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.

Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.

6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger''s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it''s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.

This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.

5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.

4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.

3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it''s so easy to do and only takes five minutes so it''s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!

2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it''s worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.

How you benefit is through what is called your "Resource Box". You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.

1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.

I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it''s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.

This article was by Yaro Starak, a professional blogger and blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time. You may have read about him in my latest book, What No One Ever Tells You About Blogging and Podcasting, where I called him the "Blog Traffic King."

To get more information about SEO Related Topic click this link: ITINFOSERVICES

source : http://www.bloggingforbusinessbook.com/

8 Key Tips to Increase Your Blog Google PageRank

noreply@blogger.com (Mintu) — Thu, 24 Jul 2008 18:28:00 +0000

Are any backlinks also good for your blog? No, as only good backlinks are useful that help your blog PR increase.

If you are planning to reach PR4 from 2-3, you should pay attention to these tips as Google algorithm system is intelligent enough to identify where your backlinks are good or bad. Therefore, you should set up a long term strategy to do promote your blogs and keep in mind these tips even you are planning to pay a thousand dollars to reach PR4+.

Simply, Page Rank of a website/blog is a asset for a site owner, because if a site has a larger page rank it will be more visible in search engines and can get more visitors. There are a lot of ways to promote your website and increase its page rank. Some ways require you to pay for it and some are FREE but needs extra time and efforts. Remember in Websites the most important thing you need to remember is the patience. Below are some points which you can follow and improve your website ranking.

Linking is the best and fast way to improve your page rank. Try to get a link back from higher page rank websites. There are some free ways also but they will take a long time to insert your link in other websites. But if you can pay some $$ to get a link back from higher page rank websites, they will guarantee you for your link to be approved within a week.
If you are planning to purchase a link back then remember this point, some websites have PR4, PR5 or even PR7 for their home page, but no PR for any of their other pages, So remember to pay for only that link which will be displayed on a PR+ page.
Submit to directories and sit & relax. Start one by one and submit your link in all web directories. If you can, try to give a link back (reciprocal link on your page) to free directories, some directories does not need it, but if you provide them, their owners will look for your approval first.
Build a sitemap for your website (XML based for Google and text based for Yahoo!) and submit them to Google and Yahoo! Get a Google webmaster account and sign in there to see your website statistics. It will also tell you if you site is indexed or not, and your page rank in Google.
Update your website every day by adding more unique content. If you site has some information for a visitor then it is 100% chance for him to come back to your site again.
Provide inside linking to your website. For example you can provide a link of your previous and next articles on an article page. Or you can provide a list of related articles so visitor can remains a long time on your website.
Keep in touch with your website. If you do, you will get results from your statistics analyzer very soon that you are getting visitors and your page rank is improved.
And the most important tip. "Trade your link with other web owners". Put their link on your website and they will put your link in them. This is for free and the very fast way to improve your visibility in search engines.

Some other FREE ways that offer you put your blog link in their directory or group but it seems that Google does not like this type of exchange link and your page rank will not increase either.

25 Tips To Optimize Your Blog For Readers & Search Engines

noreply@blogger.com (Mintu) — Fri, 11 Jul 2008 18:31:00 +0000

Everyone and their dog (yes, there are a few dogs out there with their own blogs) have started up a blog these days, but many people just aren’t taking the steps needed to optimize their blogs for both readers and search engines. While blogs can be business related (another blog about mesothelioma anyone?) they can also be personal where you talk about the great ham sandwich you had for lunch today or the crappy service you had at that trendy restaurant last night.

But whether your blog is business or personal, you should ensure that you are optimizing your blog for both your readers (after all, you want to keep those readers coming back) and the search engines. Unfortunately, optimization is an important step that far too many blogs seem to be skipping over, even those that have a broad appeal to surfers and have the potential to be monetizable.

However, optimizing a blog is a bit different than your standard website search engine optimization (SEO), particularly because most blogs run off standard blog platforms, or worse, run as a hosted blog on someone else’s domain name. And there are design issues that can be unique to blogs which can impact your rankings.

Let’s face it, when you commission a styling’ new blog template, most blog designers focus on making your blog look the way you want it to. But unfortunately for bloggers, not very many of those great blog designers are also SEOs by trade, meaning that the blog design you use could actually be hurting your search engine rankings. While you may have a great design that looks wonderful to readers, new readers might not find you if your blog isn’t ranking well organically in the search engines.

Also, when you optimize your blog for the user experience, you make it easy for users to return and engage in your blog without dealing with any of the hassles that can cause them to abandon other sites or blog entries. Repeat visitors are the cream of your blog, so by following these tips you have given them the tools they need to return as well as the user experience that makes them want to come back.

Fortunately, if you are on the case to make your blog rank well while not hindering your visitor’s experience on your site, there are definitely things you can check – and fix – to prevent any indexing issues from occurring, and ensuring your blog a happy and healthy existence in the search engines.

So here is advice on how you can optimize that blog of yours for both users and search engines without alienating one or the other.

1) Dump The Default Template - Looks Count!

I cringe when I see a blog using the “out of the box? Wordpress or MovableType template. Hire a designer to create a unique look for your blog, or at the very least, take advantage of some of the free templates available and customize it a bit with a unique logo or a slight color upgrade.

2) Just Say No To Bad Color Schemes

While a hot pink with lime green color scheme might be your favorite, consider what your readers will be expecting. That color scheme might work perfectly on a teenage gossip site, but would look extremely out of place as the corporate blog for a men’s suit company. Likewise, gamers would think nothing of a black background on an Xbox 360 blog, but it would look horrendous on a parenting or pregnancy site. So while you should experiment with colors to find a good mix for your blog, keep in mind user experience and their expectations.

3) RSS Me!

Make sure you have RSS available. Many hosted blogging solutions don’t have RSS automatically available, so you will need to add it. And when you do add it, ensure you have those RSS links in an obvious spot. Don’t tuck them away at the very bottom of your index page after your most recent 20 entries, or hide them on a separate “About Us? page. Place all those handy subscribe links in your sidebar, which is exactly where people will look for them. If you use Feedburner currently, have a look at their new MyBrand option which allows you to host your own feeds for a seamless user experience.

4) Offer RSS & Feed Subscription Buttons

Yes, when people want to subscribe to a blog, they will often look for that orange RSS logo as well as the logos of the standard aggregators such as Bloglines. So it is worth the time to add the most popular ones to your blog so visitors can easily do their one-click subscriptions to your feed without it require much effort on their part. If you make it hard to subscribe, most just won’t bother. FeedButton offers a service that allows you to offer multiple RSS aggregator and feed reader buttons with a single expanding rollover button.

5) Offer Posts Via Email

Some people just don’t get RSS. So cater to them by offering them an option to get your blog posts by email instead. The most popular service to do this automatically is FeedBlitz, although there are also many other tools available to do this.

6) Decide On Full Or Partial Feeds

Do you offer full feeds or partial feeds? This is a personal preference, and is often dependent on what market space you are blogging in. One option is to offer two feeds, one being an ad-supported full feed, with an RSS ad included, and the other being an ad-free snippet copy of the feed, where readers won’t see ads but will have to actually view your blog in order to read your full entry. But this will often come down to personal preference, and the preferences of your readers.

7) Write Compelling Snippets/Descriptions

If you do use snippets for your RSS feed, be sure to make them compelling or leave readers with a cliffhanger to encourage them to click and read the full entry. This will get you many more readers to your entries than just using the default option of including the first X number of words in the blog post as the snippet. Use your excerpts to generate interest and clicks.

8) Pay Attention to How You Write.

One of my favorite bloggers has the unfortunate habit of writing detailed long entries… without a single paragraph break and with the double whammy of also writing with a font size smaller than usual. If I look up for a moment, it is hard to find my place again in her 1000 word entries. As a result, I don’t read it as often as I would like to, simply because reading it is such a painful experience.

9) Spelling Counts

Spelling is also worth mentioning. Add one of the many spell checkers to your internet browser and run a quick spell check before you publish your entry. Every word doesn’t have to be perfect, and I am certainly guilty myself of letting on occasional typo slip through unnoticed. But I also get annoyed when I am reading typo after typo after typo in an entry. And yes, if it happens enough, I will unsubscribe out of sheer frustration.

10) Fontography Counts

Make the font easy to read. Some bloggers think it is cool to have their handwriting turned into a customized font, or use a trendy font that would be better suited to a scrapbook layout. But not everyone has those wild and weird fonts installed, which means that those people will see a standard font such as Times New Roman, and it can really kill the look of your blog. So instead design the text of your blog entries to use a standard font in a standard size.

11) Don't Forget Navigation

Is this blog part of a larger site, such as a corporate blog on a site for a major company? Don’t just link to the main page of the blog. Syndicate your recent headlines in the sidebar to encourage visitors on the main site to check out the blog too.

12) How Fast is Your Host?

Another one of my favorite blogs has such a slow response time when I click from the snippet in my RSS to the full blog entry that I only actually end up waiting around for it to load about 10% of the time. Don’t lose readers because your hosting company thinks 30 seconds is a perfectly reasonable amount of time to load up a page.

13) Avoid Widget Overload!

Yes, there are definitely some cool widgets you can add to your blog, such as MyBlogLog or a Flickr photo box tied to your photo gallery. But be aware that having a large number of javascripts can slow down your site. So don’t sacrifice timely loading time for nice-but-not-all-that-necessary widgets.

14) Have Descriptive Titles

Some blog software actually makes your entry titles seem pretty repetitious in the search engine result pages, and can result in a lower click through than you might have had otherwise with highly optimized titles. If your title’s say something like “Jason’s Tech Industry Rants & Ramblings Blog >> New Xbox 360 title announced for April release? you should change it to “New Xbox 360 title announced for April release?. Unless you are well known as an authority blog in that market, the blog name is simply wasting crucial space at the beginning of the title tag and causing the rest of the entry title to end up getting truncated in the search results. And make sure your titles actually enhance the entry and don't leave the reader wondering what on earth the blog entry could be about. Ensuring you have great titles when you have a small readership and are depending on search engines to send you readers is one of the first steps you should take to optimize your blog.

15) Look at your Cascading Style Sheets.

Most blogs use a tremendous amount of CSS to create that custom look. And while most of the “out of the box? designs that come standard with the installed template include all CSS in an external file, there definitely are some blog designers who will put their CSS on the individual template pages rather than placing it all in an external CSS file. And when you don’t place CSS in an external file, it can clutter up your pages and result in the most important part of the page – the entry text – being much further down in the HTML code when it has to go after the masses of CSS coding lines.

16) Post Often

The more frequently you post, the more likely Googlebot and other bots will stop by on a more regular basis. If you only post once in a blue moon, expect that it might take a while for Google to stop by and see that you actually have updated again. Google loves updated fresh sites, so it make sense to feed the bot what it wants.

17) Spread the Link Love

If you are blogging about a story, link up the original story as well as other’s commentary on the same topic. When you do so, you will often make those bloggers aware of your blog’s existence (if they weren’t already) when people click from your blog to theirs. And it also increases the odds that they will either link to you on that story or on something you blog about in the future.

18) Be Aware of Your Anchor Text

When you link to someone’s blog entry, or even a previous blog entry on your own site, make sure you link well. This means instead of linking to someone’s blog entry with the anchor text “click here?, you link to them using anchor text related to the blog entry, such as “Jason’s scoop on the new Widget Xbox 360 game?.

19) Create Unique Stories

Bloggers love to link to other bloggers. When you write original blog entries, rather than just rehashing something someone else has already said, you increase the odds that someone will find yours interesting enough to link to and talk about. And a reader of that blogger’s blog might read the entry and decide to write something about what you said as well, meaning yet another link as well. And if you are fortunate, it will go viral, meaning suddenly it seems like every blogger in your market space is talking about what you wrote. Rinse and repeat as often as possible for maximum exposure and link juice.

20) Use a Related Posts Plugin

Not only does this make sense to keep readers around for other articles on your site that are related to your current post, but it also allows you to deeplink from a current page on your blog to older entries. Often, older entries get buried several pages deep on an archive page, and this allows you to showcase entries written months or years previously and give those “oldies but goodies? an extra little kick in the search engines. There are several related post plugins available depending on which blog platform you use.

21) Ping Other Sites

When you add a new blog entry, you might want to ping site such as Technorati and FeedBurner to let them know you have a brand new blog entry on your site. You can also now ping Google’s Blog Search as well for faster indexing in their blog search engine at blogsearch.google.com. Automatic pinging is an option in the control panel of most blog platforms including WordPress and MovableType. And Ping-o-Matic offers a service that allows you to quickly pick and chose what to ping.

22) Buy Your Own Domain Name

Don’t always think your free blog hosting company will be around forever. What will you do if you build up a loyal readership then one day you discover yourblogname.examplebloghost.com no longer works because examplebloghost.com has gone out of business? You want to make sure the search engines have a URL they will always find your blog at, rather than have to worry about them re-indexing your previously well-ranked blog on am entirely new domain… that is if you are lucky enough to get your blog posts from your free hosting company. Both Google's Blogger & Wordpress allow you to use their hosted blog service while displaying it on your own domain instead of their own branded one.

23) Manage Your Trackback & Comment Spam

You don’t want Google or Yahoo to find masses of spammy links on your site to all manner of less-than-quality sites submitted to your blog by a blog spammer. Use one of the many tools on the market for your blog platform to manage both comment and trackback spam.

24) Use a Good URL Structure

Don’t use “permalinks? such as www.yourblogsite.com/?p=123 . Instead, use www.yourblogsite.com/2007/01/01/blog_entry_title_here. Most blogging platforms allow you to change from the standard numbered permalinks to this style of search engine friendly ones. And just in case the blog platform you use has funky dynamic URLs for each entry, you will want to ensure that the bots can crawl them easily or use a mod rewrite to create a good structure such as in the example.

25) Use Great Categories

When you write a post, place it in 1 to 3 different categories related to the post. For example, and article on the television show Grey's Anatomy could go under "Grey's Anatomy" and "ABC". Avoid the temptation to add it to ten different categories though, such as including "drama," "hospital," "interns" and "Seattle" because that is just overkill. But if you wrote something great on Grey's Anatomy, you have made it easy for your reader to find all your posts on Grey's Anatomy because they simply have to click on the category link at the top or bottom of the entry.

While some bloggers insist that search engine rankings will come naturally to those who wait, who really wants to wait for Google? A blogger can run into several unique challenges when it comes to optimizing for search engines, and it makes sense to get the jump on it now than simply hoping that if you write it, the bots will come. It is far easier to ensure you have a well optimized blog now than trying to figure out what the issue is 6 months down the road when only your blog’s index page is found in Google!

Does anyone else have tips they would have put in their own top 25 list of blog optimization tips? I had some that didn't make the cut for the top list, but am interested to hear what others feel are the most important tips.

source http://searchengineland.com/070109-141617.php

How to Optimize Your Blog for Search Engines

noreply@blogger.com (Mintu) — Fri, 11 Jul 2008 18:19:00 +0000

So you’re looking to increase the profitability of your blog for the Christmas period (and beyond). You’ve optimized your AdSense, Chitika and Affiliate programs, you’ve even written a little seasonal content…. but there’s one missing element…. Traffic.

Unless you actually have people viewing your blog it is very difficult to actually earn anything from it.

So how do you drive traffic to your blog?

I’ve written quite a bit of this previously in a number of posts but want to spend a little time talking today about Search Engine Optimization (SEO).

Why SEO?

When you are looking online for information on a topic where do you go first?

While I’m sure there will be a variety of answers given to that question - the majority of average web users would answer with one word - ‘Google’.

Every day Search Engines like Google send many millions of web users to websites in their index. While there are plenty of Web 2.0 web indexing services around that are increasing in popularity - the fact is that search engines like Google, Yahoo and MSN are still the biggest source of traffic to websites on the web.

As a result - learning how to be indexed and ranked well by them seems like a no brainer.

Writing for Search Engines and Humans

Some bloggers have a problem with the idea of optimizing a blog for search engines. They argue that rather than writing for search engines a blogger’s sole focus should be that they write quality content for humans.

I personally don’t see that writing for humans and search engines have to be mutually exclusive things - in my opinion both can be achieved without compromising either.

Some bloggers argue that if you write for humans that SEO looks after itself. To some extent I agree with that - if you do write quality content that others like you will find that they link up to your site (a key in SEO) - however I would argue that incoming links from other sites is just one part of climbing the rankings in Search Engines (an important part but not the only one).

There are other factors that come into play also and I believe that by knowing them and naturally incorporating them into your blogging you can increase your chances of being found by readers in Google, Yahoo and MSN.

Of course - some people become a little obsessed with SEO and forget the human reader, don’t fall for this trap and keep a balanced approach and you’ll benefit both from traffic from the search engines as well as a loyal readership who keeps coming back for more quality content.

Basic SEO tips for Bloggers

I’ve written previously on this topic so rather than writing the same thing again in a slightly different way will republish some of my previous tips below. I hope you find them useful.

Before I start - I’ll say that while I do get a lot of SE traffic that I’m not really an SEO expert (it isn’t what I devote most of my time to). If you want to read something by someone who has spent a lot more time and effort on the topic I recommend looking at an e-book by Aaron Wall - SEO Book (aff). I’ve actually been reading through it in the last few weeks (it’s been on my to do list for a long time) and have found it really helpful.

SEO experts tend to divide search engine optimization techniques into off site and on site techniques.

Off Site SEO Techniques

Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control - however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).

It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). - To put it most simply - every link to your site is seen by the search engines as being a vote of confidence in your site.

Ideally Speaking - The best inbound links have three main qualities to them:

they are from higher ranked sites than your own
they are relevant to the topic you are writing about
they link to you using relevant keywords to your page

Whilst you may not have complete control over who links to you these are the types of links that you should be dreaming of.

How to generate quality inbound Links?

Of course whilst most of us know this it doesn’t make getting such links any easier - its in the hands of others in many cases. So how do you get such links?

Quality Content - There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
Notify Relevant Bloggers of your content - Whilst I don’t advocate spamming other bloggers and asking for links - I would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search engines (more on letting other bloggers know of your posts here).
Directories - Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy - the first thing that they do when starting a new site is to do the rounds of directories - submitting links to key pages with appropriate keywords in the links. There are loads of directories out there - many of which offer a free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.
Inter-link your Blogs - Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach - if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.
Buy Links - Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links.
Swap Links - Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) - makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you - I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.

If you’re looking for link exchange/buying/selling programs you might like to look at systems like:

- Link Adage
- Text Link Ads
- Link Worth

On Site SEO Techniques

Having looked at Offsite Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog - (or Onsite techniques - things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can:

1. Keyword Rich Content - identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions

How do I want people to find this post in Search Engines?
What will they type into Google if they want information on the topic you’re writing?
How would I find information on this topic in the Search Engines?
What results come up when I do plug these keywords into Google?
What other keywords are other sites using?

The answer to these questions will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.

These keywords will need to be the most common words used in your article. Use them in some or all of the following ways:

Keywords in post and page titles (read my post on using keywords in titles)
Keywords in URL of page
Keywords in outbound links. Of course you should always link to sources of content as an ethical consideration but the bonus of this is that many SEO experts think that linking to relevant and quality sites on the same topic of your post with good keywords can also add credibility to YOUR post also.
Keywords in bold tags (try do it at least once)
Keywords in heading tags (there is debate over exactly how to use them but it’s generally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in search engines without using heading tags. There are many tutorials online about heading tags )
Keywords in image alt tags
Keywords in the general throughout the text of your post - but especially early on in the first few sentences
Keywords in meta tags (they seem to be less valuable these days but many still believe they are useful with some search engines -

Of course you can go over the top with keywords in posts and let it destroy your content - but if it fits with what you’ve written tweak it to include the words you are targeting a couple of extra times. Most SEO experts recommend getting your keyword density up to between 5-20% - I think 20% is probably bordering on massacring your content.

One last word of warning and disclaimer on keyword rich content (because I can just hear the comments on this post already) - don’t sacrifice your readers experience of your site just for the sake of SEO. Yes keyword density can be important in climbing the search engine rankings - but more important is that your content and design are user friendly and helpful to readers. There is nothing worse than a site that is stuffed with keywords - these sites come off as cheap, nasty and spammy - don’t fall for the temptation.

Keep in mind keywords that might be specific to the season we are approaching. While during the year there might be less people searching for posts relating to Christmas, gifts, presents, new year sales etc - this time of year will see an increase in these types of searches.

2. Themed sites - One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme. ie a niche topic blog will probably rank higher than a general one that covers many topics. Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topic. The take home advice here is to keep to some kind of a topic/niche/theme for your blog. It is also probably another argument for categories and tagging posts that relate together strongly.

3. Site Design - Search Engines like well laid out, well coded and easily to navigate sites. Make sure your pages validate (I need to work more on this) and that they are viewable on all major browsers. Search Engines don’t tend to like too much Flash, Frames or Java Script in your site - keep it simple and clean and their robots will index your site a lot faster and more accurately. Also try to keep your blog free from dead links (a challenge for those of us with older blogs with big archives).

4. Interlink your Site - The way Search Engines index your blog is to send little robot crawlers to your site to track what you’ve written and follow the links. Make it easier for them to get around your blog by using internal linking wisely. Most SEO experts recommend that you provide some sort of Site Map that means every page on your blog is just a link or two away from every other one. One way to do this for bloggers is to make sure that your category pages are in your sidebars as I do in this blog. Also make sure every page links back to your main page and any other important pages on your site. If you’re writing on a topic you’ve previously written about consider linking to what you’ve written before or use a ‘other relevant posts’ feature at the base of your article. You’ll see in my menus at the top of the page a number of my key categories and articles. One of the impacts of having them highlighted in this way is that they have become some of the most highly ranked pages on ProBlogger simply because they are linked to from every page of this blog. This is a key point in the lead up to Christmas - if you have a few seasonal posts that you particularly want to do well in the SE’s make sure they are linked to from every page on your blog.

5. Update regularly - The more you update your blog the more often Search Engines will send their crawlers to your site to index it. This will mean your new articles could appear in the index within days or even hours rather than weeks. This is a natural benefit of blogging - make the most of it!

6. Outbound Links - There is debate over how SEs treat outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in search engines. I always link out to quality relevant sites that I think my readers will find useful and have a little anecdotal evidence that seems to support the theory that this is healthy for the way SEs index you . Linking to sites outside your own blog does mean you end up sending traffic away from your blog so you need to count the cost of such a strategy. Note that you should always try to link to reputable and relevant sites to your own page. Also keep in mind that too many outbound could have detrimental impact upon your blog. Like in most things in SEO - moderation is the key.

7. Choose your domain name wisely - there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your keyword in it if possible. Secondly you should do a little research to see if someone else has previously used the domain. This could have both positive and negative impact. If it was a quality site with inbound links you might reap some benefits but if it was a banned spam site you could still be banned from Google for a long time. One service you might want to use to check expired domains checkdomain.com

8. Register your Domain for a Lengthy Period - a recent patent by Google indicates that it now looks at the length of your domain’s registration in ranking it. It does this because many spam sites have short registrations and a longer one indicates that you’re building a site with substance and are in it for the long haul.

9. One topic per post - the more tightly focused the theme of a page the better when Search Engines come to rank it. Sometimes you might find yourself writing long posts that end up covering a number of different topics. They might relate loosely but if search engine ranking is what you’re after it could be better to break up your post into smaller more focused pieces.

10. Write optimal length posts - there is some thought going around the Search Engine Optimization community that pages that are too short can get passed over for high rankings. I try to keep posts at least 250 words. Of course there are some posts on my blogs that are shorter, but if I’m writing a post that I want to rank well I try to give it some meatiness in terms of length. On the other hand don’t make it too long either - because in doing so you make it difficult to keep your keyword density up and could end up with a less tightly focused page. Research also shows that longer articles can have a pretty steep drop off rate in readers after the text gets below the ‘fold’ or to the end of the first screen of article (looks like this post is in trouble - is anyone still reading?).

11. Avoid Duplicate content - Google warns publishers in its guidelines about having the same content on multiple pages. This goes for both multiple pages that you own but also pages that others own. This is because a tactic of spammers is often to reproduce content on many pages and/or to steel content from other sites. There is some debate over what duplicate content does and doesn’t include (for instance many bloggers use ‘free articles’ as content on their blogs - these articles often appear on hundreds and even thousands of other sites around the web and to me could be seen as duplicate content) - my advice is to be very careful about how many places your content appears. I do republish occasional posts (or parts of them) but try not to do this too much and attempt to add elements that are unique on each occasion that the posts are republished).

12. Ping - services like Pingomatic (there are numerous others too) will ping a variety of websites for you to notify them that you’ve updated. In doing so you’ll also be letting search engines know that you’ve updated which will trigger their robots to come visit your blog. I’d also suggest pinging Google’s blog search tool.

13. Submit your RSS to MyYahoo - submitting your RSS feed to MyYahoo seems to help with getting indexed on Yahoo. Read more about this at Getting Yahoo Traffic for your Blog. Some also think that doing the same thing to Google’s Personalised pages could have a similar impact.

14. Quantities of Content - I always get into trouble when I write about having lots of content - but I think its true that bigger sites tend to rank better than smaller sites - whilst it is possible to rank highly with a small site - it’s probably not the norm.. Search Engines will see your site as more comprehensive the more content you have. You also better your odds of being found in Search Engines if you have more pages. By no means am I saying just to put up random junk content - be careful about this - rather work at building a comprehensive and large site over time.

15. Submit to Search Engines - You can do all the best onsite SEO strategies in the world and still get no where because the Search Engines have not found you to start with. Each search engine has a way of letting it know about your site - submit your URL to be included in the index. Please note that this takes time and perhaps a quicker and more effective way is to get linked to by a site already indexed by the search engine.

You might also like to tryout some of the services around that offer to submit your sites to search engines for you - I’d be wary of paying for this sort of service though. I never have and seem to do ok.

The Time Factor

One more element that I think is often overlooked in SEO tips posts is that of ‘Time’.

My own experience of blogging is that you can do all of the above things and still not be ranked well in the Search Engines for months and months. Here at ProBlogger it actually took around a year before I started to get significant search engine traffic - despite me doing all the ‘right things’.

This might not be particularly good news for those of you wanting to optimize your site for Christmas this year - but it is yet another reminder that blogging is a long term thing and that it takes considerable time for a blog to become established.

If you’re not ranking well in the search engines - hang in there. Keep posting, keep working on quality content and keep the above factors in mind - as you do this you’ll find that in time your SE traffic will gradually increase.

Wordpress 2.3, Tagging and SEO

noreply@blogger.com (Mintu) — Fri, 11 Jul 2008 17:25:00 +0000

Should you be l
eases - these can often be time consuming if you are trying to maintain several blogs with up to date software as I am for the people I work with. However, I digress … as ever!

Wordpress 2.3 Overview

This version does seem, however, to be well worth the time and effort. From a purely business perspective, there are a number of elements in this latest version which are of particular interest to me, primarily the canonical URLs and tagging elements which I’ll explain in more detail below. But let’s a have a quick recap of all the new things going on first.

The main additions in Wordpress 2.3 are:

Tagging: native tagging as they call it which includes tagging in the main software rather than relying on 3rd party plugins (see below)
Wordpress and plugin updates: lets you know when there are updates available either of the main Wordpress software or of the plugins that you have installed
Canonical URLs: lots of good stuff here but hugely uninteresting reading. It is, however very useful in terms of certain aspects of Search Engine Optimisation (SEO) which I’ll try to explain later
Pending Review: allows you to run a blog with multiple authors much more efficiently as you are notified when new posts need reviewing
Advanced formatting when writing blogs: some additional features which had previously been hidden

(The full list can be found on the Wordpress Blog)

Tagging

Ok, so why am I getting even vaguely excited about tagging? Well, tagging is a way of bringing out the keywords in the post that you have written - effectively it allows you to add tags or ‘labels’ to your post so that you can classify the principal content areas yourself without relying solely on Search Engines to decide what you’re on about and therefore make an “educated” guess on your behalf.

It’s true that the categories function in Wordpress offers a way to do this but this, for me anyway, is more structural than anything else. I use categories to help readers identify start points for their research. Tagging will add an additional dimension to that and will give extra flexibility to it which is great - I believe that they are certainly complementary.

Personally, I already use a plugin called Bunny Tags to do some of this (another excellent tag plugin is Ultimate Tag Warrior) but the chance to deliver tagging in the main software will help to develop this area further. I would expect to use this element much more extensively in the future and that tagging will be more ‘visible’ in Better Business Blogging.

For more information, a nice explanation of categories and tags can be found at Geek Ramblings (thanks to Neville Hobson for the link).

Canonical URLs

Oh dear - I somewhat regret mentioning these earlier but let me try to explain. While it’s not ALL to do with the concept of ‘duplicate content’, that is at its core. Bear with me for two minutes on this and then you can sleep … or watch the latest instalment of Heroes.

Google likes unique content because then it can direct its searchers to THE best page for what they are looking for. However, when two (or more pages) show the same content Google suffers and has to decide what to do with the content and how to rank it. The trouble is that sometimes we create “duplicate pages” without actually knowing it. For example, www.betterbusinessblogging.com/ with and without a ‘/’ or with and without the ‘www’, all count as different pages … and hence potentially fall into the ‘duplicate content’ game. What we want to do is really have all of them point at the same place and be counted only once. The changes here should help to address exactly this problem.

The Wordpress change should essentially take away all these other “pages” - the fact that people generally didn’t know they existed in the first place, I guess means that this change will mainly be appreciated by SEO interested parties. However, it is, in fact, important.

Summary

Well, as any regular reader will already know, I am a great fan and advocate of Wordpress and the additions that they have made here in their latest release do nothing but strengthen my belief that Wordpress remains the best blogging software for companies wanting to future proof their blogging investment.

My advice: well, ever the cautious one, check the feedback as it comes in and when it is confirmed that it’s stable and you have checked your plugins work, then upgrade as it looks worth it.

Wordpress 2.3, Tagging and SEO

noreply@blogger.com (Mintu) — Fri, 11 Jul 2008 17:25:00 +0000

Should you be l
eases - these can often be time consuming if you are trying to maintain several blogs with up to date software as I am for the people I work with. However, I digress … as ever!

Wordpress 2.3 Overview

The main additions in Wordpress 2.3 are:

Tagging: native tagging as they call it which includes tagging in the main software rather than relying on 3rd party plugins (see below)
Wordpress and plugin updates: lets you know when there are updates available either of the main Wordpress software or of the plugins that you have installed
Canonical URLs: lots of good stuff here but hugely uninteresting reading. It is, however very useful in terms of certain aspects of Search Engine Optimisation (SEO) which I’ll try to explain later
Pending Review: allows you to run a blog with multiple authors much more efficiently as you are notified when new posts need reviewing
Advanced formatting when writing blogs: some additional features which had previously been hidden

(The full list can be found on the Wordpress Blog)

Tagging

For more information, a nice explanation of categories and tags can be found at Geek Ramblings (thanks to Neville Hobson for the link).

Canonical URLs

Summary

My advice: well, ever the cautious one, check the feedback as it comes in and when it is confirmed that it’s stable and you have checked your plugins work, then upgrade as it looks worth it.

Blogs for Market Research and Focus Groups

noreply@blogger.com (Mintu) — Fri, 11 Jul 2008 17:15:00 +0000

I noticed that last week, the Wall Street Journal ran an article called “The New Focus Groups: Online Networks“. Ah, yes indeed! Their focus was it seems prompted by the rise in Social Networks but as I pointed out in “Who owns YOUR Social Network?” the best type of network that you can possibly have as a business, and the one which will endure longest, is one that you run yourself. Essentially, your business blog.

So with a blog as your best way to develop your own network, social or business, this is a ringing endorsement for using blogs in a market research capacity. It also brings the benefits of targeted market research within the reach of companies of all sizes, not just those with a budget of thousands to spend on external market research providers.

The benefits of using the type of private community that a specially created blog can give you are clear. As the article points out:

Companies use them to administer polls, chat in real time with consumers and even ask members to go to the store to try out specific products. The rapid back-and-forth between the company and the online community can help substantially shorten the product development cycle.

Real interaction with customers, shorter product development cycles? Sounds just what the doctor ordered! And with blog consultants able to help you to develop these environments in double quick time (should you require it), you can concentrate your efforts on preparing the research you want to carry out, listening to what your customers tell you they are looking for and then delivering it to them.

Almost sounds like joined up marketing to me!

source betterbusinessblogging.com/category/market-research/

Promote your book or seminar - develop the ideas in your Blog

noreply@blogger.com (Mintu) — Fri, 11 Jul 2008 16:52:00 +0000

Whether they publish their work in the form of seminars, white papers, ebooks or “real books”, I always encourage independent consultants to use their Business Blogs to pick up on the ideas and concepts they have raised, expand on them and use them to initiate discussion.

This of course has the dual benefit of not only opening a dialogue with new potential customers and re-affirming your own expertise in the area, but also provides an ideal extra outlet to promote the book or event that the ideas come from.

I was therefore delighted to see that yesterday, Ted Demopoulos in his post Book Blogs for promoting and marketing Books wrote about some advice given by Michael W McLaughlin (co-author of Guerilla Marketing for Consultants) during an interview with him.

One particular comment stood out, which was

“Take advantage of the intellectual capital in the book. Expand, update, and take it in other directions, and do something with all the great material you wrote that didn’t make it into the book”

I couldn’t agree more! As a consultant, the Blog you use for your business is the perfect place to disseminate and expand on these ideas so benefit from it. You are able to develop the concepts if your blog readers request it and can add to their understanding as well.

But you want them to buy the book and attend the seminar, do I hear? Well, if they like what they read then they will and by publishing it on your blog and gaining their interest in the subject you are making it much more, not less, likely.

Google and UK Blog Search Results

noreply@blogger.com (Mintu) — Fri, 11 Jul 2008 16:46:00 +0000

Getting your blog indexed by Search Engines is relatively easy - you write, get linked to and the Search Engines follow the links and find you. Et voila! However, for most bloggers, ranking highly is more important and doing so on Google in particular – for some it’s for bragging rights (‘egosurfing’ and the like) but, for business bloggers, it is for commercial reasons. Let’s be honest, getting found means more potential readers and so more potential customers.

However, although we tend to use Google in the singular, there are many different Google search results for the same phrase, the primary factor being where you are searching from.

We know that Google operates Google.com as the global search engine and then a large number of individual country search engines, the UK one, for example, sitting at www.google.co.uk. The results at Google.com and Google.co.uk vary quite markedly with more relevance given to sites which are country specific in the google.co.uk results. There is also a third option which I am primarily interested in here, which is for “pages from the UK” only, and is activated by a click box as you can see below.

To be included in this listing, Google needs to ascertain where a blog writer is located so that they can decide whether they should appear in these results or not. This they have generally done either using the country suffix on the domain – so for UK results, .uk as in .co.uk or .org.uk - or where the IP of the host server indicates they are based. Result - if you are a UK blogger with a.com domain and host it in the US then there is no way of Google to know that you are UK based and so you are excluded in a uk only search.

With me so far? Good. (Oh and by the way, this is the same for all other countries, US expected)

However, rather than suddenly reach for the UK Hosting Directory, Google it seems has now offered a solution to ensure inclusion, by allowing us to associate our sites (and blogs) to a particular country, no matter what domain name or hosting we have.

As outlined in Better Geographic choices for webmasters:

Starting today Google Webmaster Tools helps you better control the country association of your content on a per-domain, per-subdomain, or per-directory level. The information you give us will help us determine how your site appears in our country-specific search results …

So, pop along to Google Webmaster Tools and get yourself associated with the country you are targetting - you can only do so with one at the moment so don’t try to be greedy, but it’s probably worthwhile and certainly if you are not appearing where you would like in your country specific results.

Google embraces blogs again

noreply@blogger.com (Mintu) — Fri, 11 Jul 2008 16:44:00 +0000

To say that I’m not a fan of Blogger is probably understating things a bit - when it comes to business blogs, their system is certainly way down the list of blogging platforms that I’d choose or recommend.

However, when it comes to their owner Google, then as part of their foray into the world of blogging, Blogger is a crucial part. Firstly, in spite of my reservations, they certainly helped the personal blogger (and splogger - but that’s a different story) by buying and developing Blogger when blogging was still something that the general public knew nothing about and businesses had never considered them as a serious marketing tool.

After that, they introduced a blog specific search engine which, although it doesn’t match Technorati in the level of information that it offers, is still blog specifc and is updated very quickly through pinging. Recently, they have also bought Feedburner which is the preeminent RSS tool - a key element of blogs around the world.

So what have they done now? Well, in many respects, nothing as innovative as the elements that I have mentioned above, but nevertheless, something which is significant … although it may not sound it. They have added blogs to their universal search engine.

So what is good about that? Well firstly, this is the selection that you can make on Google’s homepage which currently allows you to choose images, news, maps … etc or others. In the near future, you should also be able to choose blogs as well as an individual “category”. This is a real change and step forward for blogs because of the preeminence and influence that Google has as a Search Engine which will in its turn benefit blogs more than simply having the blog search engine as a separate entity.

So, yet again, Google leads the way in terms of accessing and referencing blogs … so let’s take advantage of the elements that they offer and use them to our advantage!

Business Blog Design

noreply@blogger.com (Mintu) — Mon, 07 Jul 2008 10:25:00 +0000

When I consider Business Blog Design, I’m not just thinking about the graphics side of blog design, but rather all of the elements that go together to make a successful business blog. For me, the key aspect to the design is that it should enable your business blog to support the business goals that you are looking to achieve with it.

Use your blog’s “prime real estate”
To make this happen, you need to ensure that you place the elements which are most important in achieving these goals in the most prominent places. These are areas which are going to be viewed most often by your readers and so, in property terminology, would be your blog’s “prime real estate”. Generally, these will the areas in the header and at the top of the columns and, to a lesser degree, all of the area “above the fold” (ie. what you can see on screen without scrolling). Use these areas carefully when designing your blog.

What should be the focus?
There is no single answer as to what should be there, simply that it should support the business objectives of your blog. So if you are looking to increase subscriptions to a free download, course or newsletter, then make sure that the sign-up box sits prominently at the top of your page. Likewise if you have a special promotion or service to push or perhaps a book that you want to publicise, then make sure that there is a clear link there through to a page where you can talk more about it.

In addition to this, there are certain other key factors that you really need to be focusing on when it comes to the design of a business blog. To help on this, I’ll be doing a series of posts here which will cover these points in more depth starting next week - check it out, I think it’ll be useful!

Some key elements to consider
However, in the meantime, these are the areas of blog design that I believe should carefully be looked at, with a brief overview of why that’s the case:

Profile and contact details
At the end of the day, the goal of 95% of Business Blogs is to encourage people to engage in dialogue with you – so make it easy for them to do so. And while you are at it, take the opportunity to let them know a bit more about you – oh, and don’t forget the information you need to provide by law now!
Navigation and usability
While you want to use the key areas for the elements that you particularly want to promote, you still need to make it easy to find all the information that it contains. As a basic, use categories and archives sensibly and let the blog software do the work for you – there are some other tips on that which I’ll expand on in the Blog Coach post.
Blogging software generic templates
The templates supplied with blogging software are the basic building blocks for a blog - in most cases, a common denominator which, by its very nature, needs to be all things to all people. It supplies a good basic format but can never give you the real benefits which will truly differentiate you from others and allow you to promote your key business elements properly. If you use a template, take the best from it but then make it your own.
RSS Subscriptions / Signups
Just like an ezine subscription box on a normal website (in fact, make sure you have one on your blog - they work well together), RSS subscribers are important or even key to developing your business blog. So make it easy to subscribe and give them options such as specific chicklets or subscribing by email - incentives such as a free ebook to RSS subscribers are an added bonus.
Onpage advertising
It’s so offputting having to wade through adverts to get at the posts and it’s the posts that are going to do the real work for you - if you have to include ads then keep them clearly differentiated. Ideally, unless you really need to directly monetise your blog, don’t include them. You’ll get all the benefits you need from the extra business your blog generates.
Make it easy to leave comments
You want to encourage dialogue, so don’t make it difficult for your readers to leave comments - having to log-in or fill in a CAPTCHA (one way to protect against comment spam) just puts up additional barriers. However, make sure that you don’t allow rubbish comments either which could damage your blog. Ah, so much to think about!!
Search Box
It’s important to include a Search facility on your site – by its very nature, a blog focuses on your most recent posts but is meticulous about storing everything that you write. It’s the cumulative information that is the real value – both to your business and to your readers. So it’s important that you give readers every opportunity to access it and the Search function is of course at the centre of that.
Categories and Archives
Keep the names relatively short and where possible have them contain some of your keyword phrases. Like the Search function, these are key ways for readers to explore what you have written in more depth.

At the end of the day, making sure that you have the basics in place is key – after all, you are spending a lot of time on your blog and you want it to be successful for you and fulfil your business objectives. So get the design right and make sure that it helps and not hinders what you want you blog to achieve.

A blog is wonderfully flexible, despite first appearances, so incorporate different side bars on different pages where necessary and ensure that they help re-inforce your business objectives. After all, a business blog is a tool (albeit a very powerful one) so make the best use of it you can and make sure that the blog design supports the business goals … and not vice versa.

source betterbusinessblogging.com/category/positioning-as-an-expert

What makes a successful corporate blog?

noreply@blogger.com (Mintu) — Mon, 07 Jul 2008 09:42:00 +0000

I guess that this is probably the key question for any organisation looking to create their own corporate blog. My answer: one which fulfils the purpose that it was created for.I guess that this is probably the key question for any

This may sound evasive - a “cop out” if you like - and I suppose that, in a sense, it is. However, with so many different types of corporate blog, it’s simply not possible to give a single definitive blueprint for creating one.

For example, the style and goals for a so-called CEO blog are going to be very different from one designed as a product blog. Likewise a corporate blog which brings together a community of users and developers for market research or product development, will have a very different definition of “successful” from an “expert blog” written by a specialist lawyer looking to directly improve his/her profile and reputation.

However, what they will have in common is likely to be a clear set of objectives, albeit all different, which they are focused on achieving. These objectives would have been identified as part of the planning process and should always be in the back of your mind when writing and promoting your corporate blog.

What might your objectives be?

Ideally, aim for specific objectives and where possible ones that you can measure - attempting to quantify the ROI of a blog may seem a long way down the line when you start but believe me you will be asked the question at some point! However, in reality, you are more likely to have a mix with a number of general objectives and some specific targets thrown in.

In most cases, people start with general objectives such as increased branding, improved reputation or a greater level of recognition. But, if you can add in areas where measurable results are possible, then this will help determine whether the blog meets those objectives and hence “qualifies” as a success.

Some possible metrics that you could consider, include:

Increased enquiries generated through the blog using specific email addresses or forms
Incremental sales which can be tracked back to the blog
Sign ups either to your newsletter, white papers or other sources of information
RSS subscribers to the blog or individual categories within the blog if the level of content warrants it
Inbound links generated by the blog when others reference and link through to the content
Better Search Engine positioning because of the blog’s regularly updated content, internal structure and inbound links
New products identified and developed through the market research or product development carried out on the blog
Customer queries answered leading to reduced customer service or technical support calls

Of course, not all of these will be relevant to you so use specific criteria which focus on the reasons for establishing the blog in the first place. In some cases, there will be a single overriding criterion which will be the sole indicator of a blog’s success or failure.

Some pointers for your Corporate Blog

If I had to make some suggestions as you start a corporate blog, which I believe will help it to achieve the goals that you have set for it, then I would recommend:

Don’t try to be everything to all people: the best type of corporate blog will identify the people it wishes to appeal to and will be written in such a way that it attracts, retains and develops that audience;
Plan, focus and stay true to your goals: you planned your objectives when you started, so try not to be distracted from them. If those are what you want to achieve, then make certain that you concentrate on them and don’t get pulled off in different directions;
Write interesting, compelling, focused content: you know the audience you wish to attract and hopefully you also know what will interest them. So try to present them with that information in a way which is authentic and which communicates the passion that you have for the subject;
Launch it properly: Plan the launch and make sure that you use all of the means at your disposal to tell people about it. Get your Foundation posts in place, use your mailing list, pre-announce it if applicable, create online press releases to support it and ensure that you put some weight behind the activities. If you believe it’s worth reading (and let’s hope you do!) then tell people and enthuse about it;
Market it religiously: there is no point in having a blog and just letting it sit there - tell people about it. Use all the methods available both online and offline, generic and blog specific and then use all of them again! While your writing will hopefully attract readers over time, you should still “spread the word” at every opportunity.

Ultimately, the person best placed to judge whether the corporate blog you are running has been a success is … you! So give yourself the best chance to make it a success by knowing what you want to achieve with it and then going all out to make it happen.

Source : betterbusinessblogging.com/category/better-business-blogging-guides/

52 of the Best Ways to Promote your Blog and your Business

noreply@blogger.com (Mintu) — Mon, 07 Jul 2008 09:26:00 +0000

I’ll admit that usually I’m not a fan of lists, hence you won’t find many long ones here at Better Business Blogging. However, when they are recommended by people like Brian Clark at CopyBlogger or Darren Rowse at Problogger then who am I to argue?

Although I have presented this as a single list, there are really three distinct groups of techniques that I would recommend that you consider in here - firstly what I would call “Blog methods”, then the more general online marketing methods and of course offline marketing and PR techniques. We’ll be looking at all of these on an ongoing basis at The Blog Coach.

In the meantime, here are 52 Great Ways to market your blog:

Submit your site to the main web directories - you’ll find a good list at Directory Maximiser
Make sure that the whole of your blog is indexed on the main Search Engines such as Google, Yahoo and MSN/Live
Get a Google Sitemap on your blog to help to get it fully indexed
Participate in online business networking sites such as Linked In, eCademy and SoFlow
Make it easy for your readers to bookmark your blog on the social bookmarking sites such as Digg, Del.icio.us, Furl etc.
Make sure you submit your blog to the main Blog directories (Good list here and here)
Also submit your blog to the main RSS directories
Ensure that you automatically ping the main blog Search Engines and Directories suach as Technorati and IceRocket to get instantly indexed - good list of pinging addresses
Join a number of relevant online communities or discussion groups for your market area
Maximise the design of your own blog: highlight posts or subjects that will attract and retain readers
Add comments - relevant, useful comments - to other people’s threads or blogs
Use Pay per Click (PPC) advertising like Google Adwords or Yahoo Search Marketing
Advertise on sites such as Gumtree or Craigslist
Make sure that you run an ezine (e-newsletter) alongside your blog and make the two work together
Make sure that you link out to other blogs in your blog posts and, for special recommended blogs, in your BlogRoll
Join MyBlogLog to be able to make contact with other MyBlogLog users and develop relationships
Set up a social network part of your blog with Ning
Write your own e-book (perhaps using content from your blog) and give away free chapters to encourage visitors or subscribers
Start your own meme or viral networking idea (such as 2000 Bloggers)
Attend local networking groups such as BNI, BRE etc - tell them about what you do and reference your blog
Set up and develop a profile on online social networking sites such as MySpace, Bebo etc.
Create a free account on BT Tradespace
Interview people for your own regular podcast - perhaps you could make it like your own online radio show
Contact other relevant ezines and offer to write articles for them
Submit your articles to article directories (Ezine Articles, Article Alley etc.)and link to your blog in the signature
Submit your own ezine to ezine directories such as Ezine Directory or Best Ezines
Include podcasts as part of your blog to distribute interviews, informational pieces etc.
Convert some of your existing articles into podcasts
Create a lense at Squidoo
Distribute and syndicate your articles and podcasts via your RSS feed
Offer free white papers or specialist documents which are branded with your blog and RSS details
Set up teleconferences or teleseminars focusing on your main content areas
Write a review of books on Amazon.com linking back to your blog
Distribute press releases via online news services such as PR Web or Press Box
Add a poll or survey to your blog and post/distribute the results - try SurveyGizmo if you are a Wordpress user
Read other blogs and leave your own comments on them
Use trackbacks when you reference other bloggers’ posts
Create podcasts of your best posts and syndicate them, as well as submitting them to iTunes and other podcast directories
Sign up to Feedburner and include the Headline Animator in your email signature and the one you use when you post to forums
Make sure you include your blog address on your business cards and company stationery
Customise and improve your RSS Feed using Feedburner - include special offers, sign up opportunities and make sure the feed delivers the full post
Increase RSS feed sign ups by offering a sign up bonus to subscribers - how? Just ask!
Offer readers the chance to sign up via email (Feedburner and Feedblitz offer the service
Put files and follow ups to presentations, conferences and seminars on your blog for attendees to read and download
Offer to become a Guest blogger on other blogs and invite Guest bloggers to write on your own blog
Make sure to submit articles to and participate in Blog Carnivals (more on Blog Carnivals here)
Optimise your blog where possible and particularly the Categories, Title Tags and Meta Tags
Participate regularly in conversations on other blogs
Post answers on LinkedIn Answers and Yahoo Answers
Try LinkBaiting using controversial subjects or opinions – be careful though!
Contact the main bloggers in your market area and introduce yourself or send details of a particular post that might interest them

and above all,
52. Write great content that people will want to read, recommend and link to!

What other methods (or which of these methods) do you find work best for you as you promote your Blog? Please share them with us by leaving a comment!

source : betterbusinessblogging.com/blog-directories-and-search/

Post titles - who are they for?

noreply@blogger.com (Mintu) — Mon, 07 Jul 2008 09:22:00 +0000

As you sit down to pen your next post, you’ll probably already have a clear idea of what you want to communicate and how you want to go about getting that message across. Nevertheless, unless you can entice people to read what you’ve written, then all of your hard work will have been in vain. So take care with the title you use for the post as it plays a key role in that process.

Why are Post Titles important?

Well, they’re important in the same way that a newspaper headline is - they attract our attention, offer an insight or a “teaser” as to what the post contains and hopefully encourage us to read the full article. We have a huge amount of information presented to us every day, and so it’s really important to grab people’s attention in the short space of time that we have before they move on to something else. It the case of our blogs, we generally only have the post title at our disposal to achieve this.

However, there is an added complication. We need to remember that we are in fact trying to attract the attention of two groups: readers (or should I clarify by saying ‘human readers’) and Search Engines.

If they both reacted in the same way to words then things would be easy, if a little boring. However, they don’t and nor are they attracted by the same things. While human readers are attracted by humour, nuance, plays on words as well as information, Search Engines are attracted purely by the words which we provide. Ideally, we need to find a way to cater for both.

Where do we see the titles?

However, we also have to bear in mind what people actually see in different situations and places - bear with me here, it’s important! The first obvious place is on your blog itself - at the top of your post is the title which will hopefully inspire you to read the post below it. Nevertheless, you are already on the blog, so in some ways the battle is already half won!

The title of your post also appears in the main Blog Search Engines such as Technorati or Google Blog Search and in the RSS Feeds that people receive in their readers. As people browse here, then the title is critical in attracting their attention as they skim through the articles on offer. The more information that we all try to process in as short a space of time as possible then the less time we’ll have to attract attention and the more critical it will become.

Post Titles and Title Tags

However, when it come to the main Search Engines, things are slightly different. What appears on the results pages of Search Engines such as Google and Yahoo is not actually the title of your post but the “Title Tag”. This is distinct from your post title and something which you can control separately. The “Title Tag” is doubly important because it is an important element that the main Search Engines look at when ranking pages - they do take note of the title of your post, but they take much more interest in the “Title Tag”.

So which way to go? My own preference is to keep the title interesting without making it too cryptic, and I always try to include the main keyword for the article. In addition, I make sure that, where necessary, I modify the “Title Tag” to ensure that that is keyword rich. (More details in my SEO series and a great Wordpress plug-in from Stephen Spencer to help you).

In other words, I try to appeal to both audiences. You are best placed to know what will appeal to your readers and you can guess that, for Search Engines, the principal keyword phrases for the post are going to be key. Your mission, should you choose to accept it, is to combine both as well as you can.

This you have to read

So where to find more information about titles, headlines and how to write them? Well, if you only go to one place, then head on over to Copyblogger’s posts on Magnetic Headlines. Highly recommended!

What could and should appear in blog sidebars

noreply@blogger.com (Mintu) — Mon, 07 Jul 2008 07:58:00 +0000

When it comes to business blogs, our day to day focus is what goes on in the middle of the screen, the place where we write and display the posts for our readers. That’s where our effort goes and rightly so.

Nevertheless, there is more to a successful business blog than just the writing. The blog will have a business aim and we need to both maintain and direct our readers’ interest according to what our business aims are. The blog posts will do some of this but a lot of the activity will also go on in the sidebars and the header of a blog. Some of these will be to add additional life to the blog, others will help them navigate the posts of the pages of a blog and others will highlight certain aspects that we want to encourage them to look at.

There are lots of different options that we have to choose from (and space is after all limited) but here are some ideas which you might like to consider as you develop your blog:

Contact Details: could be on a separate page linked to from the sidebar but should be prominent. It’s no good someone liking your work and then not being able to contact you!

Author Profile: blogs are personal so it’s important to let your readers gain an insight of the blogger whose articles they are reading. Give them an overview and let your writing fill in the gaps;

Purpose of blog: it’s often a good idea to give readers a snapshot of what you are writing the blog for and what you want to achieve with it - it can help to give context to the posts and encourage them to read further;

Photo of blogger: taking the idea of blogs being personal one step further. Let them see what you look like!

Most commented posts: one possible way of demonstrating what has created most interest with your readers and inspired most comments;

Last 5 posts: let people have easy access to your latest posts. This is particularly good on the individual post pages rather than the main blog page where, of course, the most recent posts are generally visible;

Recent comments: whether you show the last 5 or last 10, let people see who is commenting on which posts. Additionally, it can act as a small “thank you” to those who have taken the time to leave comments as well as inspire others to;

Blogroll: a list of sites from the blogger which are being recommended to the blog’s readers as well worth visiting. Adds value and helps make your blog a central resource of information;

RSS Subscription (RSS reader and email): you’ll want to encourage readers to sign up to receive your regular blog updates, so make it clearly visible and make sure that they can do so via email too!

Newsletter Signup box: hopefully, you’ll be running a newsletter in conjunction with your blog so explain what it offers and then get the signup box clearly visible.

Links to other sites: not all sites may make your Blogroll but these would be other ones that you would like to recommend with links or logos;

Promotion of future events: if you are running seminars, courses or presentations, then this would be a great place to make your readers aware of them;

Promotion of products and/or services: in the same way as you might promote your events, then you can also link through to your products or services and promote them (in an appropriate fashion!);

Categories: one of the key structural elements and a principal tool in navigating your blog is through the categories, generally divided along main topic lines;

Monthly archives: again a key structural element of a blog though probably less used by readers now;

Search: the search box should be a standard feature on every blog so make sure it’s easily accessible;

Tags / Tag Cloud: a way to demonstrate the areas that the blog focuses on and a second navigation method to supplement the categories;

Testimonials: either testimonials or even customer logos can be a good way to link through to case studies or project overviews;

RSS Feeds from other sites: bring in relevant industry news from other sites can be a good way to add specific information to your blog;

Favourite books: recommended books which will interest your target audience, perhaps linked through to Amazon with or without affiliate code in the links;

Adverts: if you are looking to monetise your blog then adverts will feature prominently … but remember the distraction value;

Industry News: perhaps using the RSS feeds as suggested previously or using other inputs.

As you can see, there are wide variety of elements that you can place in the sidebar or sidebars of your blog and this is probably only scraping the surface. What you place there and the order you show them will depend very much on the goals that you have for your blog, though, so choose wisely. What do you have on yours?

Visualising your Blog Planning

noreply@blogger.com (Mintu) — Sun, 06 Jul 2008 04:39:00 +0000

As you may well have gathered, I’m a great advocate of planning your business blog before you set out and actually write it. It’s also good to keep that development going so that you can keep track of the different subject strands you are working with and allow you to expand them further.

Previously, I’d always done this with pen and paper but have recently started to try something again that I first dabbled with a number of years ago as a student - and no, this is not going to be a politician-like cannabis related admission!

What I’m actually referring to are mindmaps. They work really well in helping to develop different subject areas as well as extending the boundaries of what your blog could be doing for you - all without losing track of the key elements that you want to concentrate on and that your audience is looking for.

Granted they are not for everyone but for someone like myself, who is very visually focused, they are an excellent way to visually represent ideas that you have for your blog and help you to develop them in different directions. And since business blogs need to be focused on and around the main subjects that you want to address, then using this method will allow you take your main subject areas and develop them naturally into adjacent areas. This is turn will help give your coverage of the topic even more scope and breadth.

The mindmap of course does not need to be a static representation of your blog - by its very nature, it’s perfect to be developed as necessary. So as the needs and requirements of your readers expand (or even change) then so can the mindmap and your planning to reflect the additional elements that you need to be considering.

As an example, I’m working through a new series for this blog at the moment on Blog Marketing and using a MindMap to help develop the different strands it should cover (still work in progress of course)

This particular one was created using MindMeister which has an excellent free option as well as the upgrade to their premium and team services. However, even the free version gives you the chance to collaborate with others so if you have multiple authors on your blog then it would be an ideal tool to help co-ordinate input from all of the them and develop ideas for new posts and future direction.

There are a number of online mindmap systems which you could use and a good start point for information is would seem to be MindMapping.org which lists a whole range of these elements as well as a range of other mindmap related resources - well worth checking out.

source betterbusinessblogging.com/category/blogging-hints-tips/

Setting up a Business Blog: here are all the key posts

noreply@blogger.com (Mintu) — Sun, 06 Jul 2008 04:33:00 +0000

Judging by the search terms that people use to find Better Business Blogging, a topic which seems to be a constant issue for people looking at setting up their own business blog is how and where to locate their blog. Primarily, should it be as part of their own website or should it be on a new domain?

I considered this previously in two posts which looked at the question of where to run your business blog and how to integrate a blog on your site, but I think that it is worth bringing together my thoughts and opinions on this again and developing them further.

Although it can depend on what your intentions are in terms of branding, specific aim and focus, target audience, domain name and general marketing requirements, my take on this would boil down to:

If it complements the content and focus of your site and appeals to your readers
then always have it on your own website in a subdirectory. If it clashes with your site in these respects,then run it as a separate site on a separate domain.

While there are other elements which could have an impact on your decision making, that should be the key aspect on which you make your decision.

But – what about the Inbound Links!!

The other reason often put forward for preferring an external blog is the benefit of inbound links that you can create back to your main site – “I’ve got a blog at mynewblog.wordpress.com and I’m using it to create lots of links through to my main site at www.mymainsite.com which will help me get to no.1 in Google”.

In short, no. A more complete response, no, no, no!

Google is many things but blind in Search Engine terms isn’t one of them. Multiple links from one individual site through to another suffer from what is best described as “diminishing returns”. To explain: the first link you create from the blog you have set up as a separate domain is great and registers a, let’s say, resounding “1” on the Google link scale. The second from that blog (and hence that domain) through to your site is seen as less valuable as you have already “recommended” the site with a link. In this case, it’s given, let’s say, half the value – the next, half again and so on for all of the other links from that blog domain to your main site. Result, as you add more links from your new blog back to your main site, the additional ones quickly become worthless.

Compare that to holding the blog on your own site, taking the time to write content that people consider worth linking to and working to attract links from a number of different sites - as shown on the right above. Each of these will be fully valued and counted, as they are external links into your blog from different domains – in a very short space of time, having your blog as part of your own site and domain will have benefited your overall site more than an external blog ever would, no matter how many links with great anchor text you use. (I’m even ignoring the benefit of higher page rank here, which established blogs linking to you would have but your newly established blog would not!)

So, when faced with the decision of where to run your blog from, if it is relevant to your site and to your visitors then integrate it as part of your own website. But, if you are setting it up to primarily boost your search engine possibilities then … definitely integrate it as part of your website!

source betterbusinessblogging.com

Blogs for Market Research and Focus Groups

noreply@blogger.com (Mintu) — Sun, 06 Jul 2008 04:17:00 +0000

In a post called Using Blogs as Communities for Research and Development back in Sept 2006, I mentioned that one of the lesser known yet still ideal uses for business blogs is as a vehicle for conducting market research and product development. Why? Simply because your blog will create a community around itself containing exactly the type of people that you would love to get opinions and feedback from.

I noticed that last week, the Wall Street Journal ran an article called “The New Focus Groups: Online Networks“. Ah, yes indeed! Their focus was it seems prompted by the rise in Social Networks but as I pointed out in “Who owns YOUR Social Network?” the best type of network that you can possibly have as a business, and the one which will endure longest, is one that you run yourself. Essentially, your business blog.

So with a blog as your best way to develop your own network, social or business, this is a ringing endorsement for using blogs in a market research capacity. It also brings the benefits of targeted market research within the reach of companies of all sizes, not just those with a budget of thousands to spend on external market research providers.

The benefits of using the type of private community that a specially created blog can give you are clear. As the article points out:

Companies use them to administer polls, chat in real time with consumers and even ask members to go to the store to try out specific products. The rapid back-and-forth between the company and the online community can help substantially shorten the product development cycle.

Real interaction with customers, shorter product development cycles? Sounds just what the doctor ordered! And with blog consultants :) able to help you to develop these environments in double quick time (should you require it), you can concentrate your efforts on preparing the research you want to carry out, listening to what your customers tell you they are looking for and then delivering it to them.

Almost sounds like joined up marketing to me!