<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>IMPOSSIBLE ®</title>
	<atom:link href="https://impossiblehq.com/feed/" rel="self" type="application/rss+xml" />
	<link>https://impossiblehq.com</link>
	<description>Push Your Limits &#124; Do Something Impossible</description>
	<lastBuildDate>Thu, 26 Feb 2026 21:12:54 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://impossiblehq.com/wp-content/uploads/2021/01/cropped-HQ-2-32x32.png</url>
	<title>IMPOSSIBLE ®</title>
	<link>https://impossiblehq.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>The Coolest Lawsuit Tracking Website in the World &#8211; Impossible Lawsuit</title>
		<link>https://impossiblehq.com/the-coolest-lawsuit-tracking-website-in-the-world-impossible-lawsuit/</link>
					<comments>https://impossiblehq.com/the-coolest-lawsuit-tracking-website-in-the-world-impossible-lawsuit/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Thu, 26 Feb 2026 21:12:54 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=111470</guid>

					<description><![CDATA[After over 4 years of being sued by Impossible Foods &#8211; we are now less than 2 weeks away from trial. Unfortunately for them, it hasn&#8217;t worked. To date, the team over at Impossible Foods has gone through 2 CEOs, the founder, (approximately) 17 c-suite executives and 4 different law firms in order to cancel... <a href="https://impossiblehq.com/the-coolest-lawsuit-tracking-website-in-the-world-impossible-lawsuit/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/the-coolest-lawsuit-tracking-website-in-the-world-impossible-lawsuit/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Launching the new Impossible Fitness app.</title>
		<link>https://impossiblehq.com/launching-the-new-impossible-fitness-app/</link>
					<comments>https://impossiblehq.com/launching-the-new-impossible-fitness-app/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Wed, 11 Feb 2026 02:22:01 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=110211</guid>

					<description><![CDATA[We have a brand new Impossible Fitness App and I wanted to tell you about it. We launched a v1 a while back, but we knew we could do better. For years, I’ve wanted a simple, easy to use fitness tracking app that helps me work towards specific impossible challenges &#8211; but for the last... <a href="https://impossiblehq.com/launching-the-new-impossible-fitness-app/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/launching-the-new-impossible-fitness-app/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>More Free Tools for your Impossible Fitness challenges</title>
		<link>https://impossiblehq.com/more-free-tools-for-your-impossible-fitness-challenges/</link>
					<comments>https://impossiblehq.com/more-free-tools-for-your-impossible-fitness-challenges/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Thu, 11 Dec 2025 23:29:40 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=108744</guid>

					<description><![CDATA[We just dropped a bunch of new fitness tools at ImpossibleFitness.com If you&#8217;ve used our various calculators in the past, we basically rebuilt and expanded our entire suite at Impossible Fitness. You can take a look below: ImpossibleFitness.com/Tools You can check them out at the link above, but here&#8217;s a quick review: Macro Calculator Whether... <a href="https://impossiblehq.com/more-free-tools-for-your-impossible-fitness-challenges/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/more-free-tools-for-your-impossible-fitness-challenges/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Price of your Goals</title>
		<link>https://impossiblehq.com/the-price-of-your-goals/</link>
					<comments>https://impossiblehq.com/the-price-of-your-goals/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Sun, 02 Nov 2025 19:11:00 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=107141</guid>

					<description><![CDATA[Everything has a price. People like to say this in a derogatory way. As if to insinuate &#8211; that everything (and everyone) has their price. If you offer a million bucks for the home that’s worth 300k &#8211; eventually they’ll bite. Maybe. But it’s also true on the other side of things. Everything you want... <a href="https://impossiblehq.com/the-price-of-your-goals/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/the-price-of-your-goals/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Behind the Scenes of the Summary Judgment Hearing for the Impossible Foods Trademark Lawsuit</title>
		<link>https://impossiblehq.com/behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit/</link>
					<comments>https://impossiblehq.com/behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 18:14:29 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=107401</guid>

					<description><![CDATA[On Thursday, I flew out to San Jose for the umpteenth time for the Impossible Lawsuit. For the last 4.5 years, Impossible Foods has been suing our company IMPOSSIBLE (and recently me) trying to cancel our trademarks &#8211; including ones related to our non-profit work at Impossible.org. After years of them using all sorts of... <a href="https://impossiblehq.com/behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Impossible Foods Lawsuit Update: Summary Judgment Hearing is this Week</title>
		<link>https://impossiblehq.com/impossible-foods-lawsuit-summary-judgment-hearing/</link>
					<comments>https://impossiblehq.com/impossible-foods-lawsuit-summary-judgment-hearing/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Mon, 20 Oct 2025 22:01:12 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=107263</guid>

					<description><![CDATA[After 4.5 years, the Impossible Foods Lawsuit has the summary judgment hearing this week. Here&#8217;s what that means in layman&#8217;s terms (to my best ability) We have been around since 2010 &#8211; 6 years before Impossible Foods ever launched a burger. If you would like to support the original IMPOSSIBLE, check us out at Impossible.co... <a href="https://impossiblehq.com/impossible-foods-lawsuit-summary-judgment-hearing/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/impossible-foods-lawsuit-summary-judgment-hearing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Counting Method</title>
		<link>https://impossiblehq.com/the-counting-method/</link>
					<comments>https://impossiblehq.com/the-counting-method/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Sun, 19 Oct 2025 12:07:00 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=107135</guid>

					<description><![CDATA[One of the intuitive ways I found to survive a long distance race is counting. It sounds dumb, but to do something big, you often have to break it down. When you’re in a 56 mile race like Comrades, it gets really hard for your brain to even comprehend what type of distance that is.... <a href="https://impossiblehq.com/the-counting-method/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/the-counting-method/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Impossible Foods LAWSUIT UPDATE: One Week Until Summary Judgment Hearing</title>
		<link>https://impossiblehq.com/impossible-foods-lawsuit-summary-judgement-hearing/</link>
					<comments>https://impossiblehq.com/impossible-foods-lawsuit-summary-judgement-hearing/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Thu, 16 Oct 2025 19:41:29 +0000</pubDate>
				<category><![CDATA[Updates]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=107145</guid>

					<description><![CDATA[Background: for the last 4.5 years, Impossible Foods has been suing my company IMPOSSIBLE LLC (est. 2010) to cancel our trademarks (including the ones at Impossible.org) so they can sell their fake hot dogs to kids to “save the planet”. Their valuation has plummeted 90%, annual sales are cratering, and executives have fled the company... <a href="https://impossiblehq.com/impossible-foods-lawsuit-summary-judgement-hearing/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/impossible-foods-lawsuit-summary-judgement-hearing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The IMPOSSIBLE Album: Vol 1</title>
		<link>https://impossiblehq.com/the-impossible-album-vol-1/</link>
					<comments>https://impossiblehq.com/the-impossible-album-vol-1/#respond</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Wed, 02 Apr 2025 23:58:50 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=104485</guid>

					<description><![CDATA[A while back I did a project called 50 IMPOSSIBLE QUOTES. It took the internet by storm, and was the inspiration for hundreds of thousands of people to go do something impossible of their own. I was thinking about that the other day and started playing around with some of the new AI tools. I... <a href="https://impossiblehq.com/the-impossible-album-vol-1/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/the-impossible-album-vol-1/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Weird Things I Do To Supercharge My Creativity</title>
		<link>https://impossiblehq.com/weird-things-i-do-to-supercharge-my-creativity/</link>
					<comments>https://impossiblehq.com/weird-things-i-do-to-supercharge-my-creativity/#comments</comments>
		
		<dc:creator><![CDATA[Joel Runyon]]></dc:creator>
		<pubDate>Sun, 23 Feb 2025 20:54:15 +0000</pubDate>
				<category><![CDATA[Fitness]]></category>
		<guid isPermaLink="false">https://impossiblehq.com/?p=104481</guid>

					<description><![CDATA[Here’s some weird things I do to supercharge my creativity. Maybe they’re insane. Maybe they’re useful. See what works for you. Stay up late / wake Up early I can do administrative tasks very well when I’m well rested, but I’m never peak creative when I’m well rested and comfortable. Creativity thrives on the extremes.... <a href="https://impossiblehq.com/weird-things-i-do-to-supercharge-my-creativity/"><span style="background:#0f289b; color:#fff; border-radius:10px; padding:5px; white-space:nowrap; font-weight:300;">&#160;continue reading&#160;&#62;&#160;</span></a>]]></description>
		
					<wfw:commentRss>https://impossiblehq.com/weird-things-i-do-to-supercharge-my-creativity/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
	</channel>
</rss>
