Filemobile V2

TMN Extends UGC Contest into Facebook

support@poolexpert.com (PoolExpert.com) — Mon, 13 Jul 2009 08:14:01 PDT

Toronto, Canada | Jul 8, 2009 Astral Media and The Movie Network (TMN) recently added a new application to their TMN Facebook fan page which brings their most recent contest into the fold. The TMN Superfan application hilights entries from the contest and drives views and users back to the the TMN Superfan contest destination.

By using this Facebook application, the client is able to reach a wider range of users and promote their campaign into a well developed online community.

Filemobile Announces Launch of Newsletter

support@poolexpert.com (PoolExpert.com) — Thu, 09 Jul 2009 02:54:43 PDT

Toronto, Canada | Jul 8, 2009 | In an effort to provide timely information on interesting news and developments in the world of social media, Filemobile has launched an on-line newsletter. Topics include coverage of recent stories, events, case studies and technology developments in the areas of broadband video, social media and digital content.

Check out Issue 001 | July 2009.

Filemobile Announces 'Content Community Application' Launch

support@poolexpert.com (PoolExpert.com) — Tue, 07 Jul 2009 18:03:39 PDT

July 8th, 2009 | Toronto, Canada - Filemobile has released its newest application for use by clients to create compelling communities for everyone to enjoy and share all types of content.

The 'Content Community' application is powered by Media Factory. It includes an impressive set of 'out-of-the-box' features which encourage and enable users to share and interact. Test the Content Community yourself.

Features include:

Featured content
Integrated comment feeds
Pre-defined galleries including Editor's Picks, Most Recent, Most Popular, Most Commented, etc.
Map mashups for content and users
Content upload including mobile, email and webcam
User login, registration, profiles, subscriptions
Content and user search
'Twitter Feed' and 'Facebook Connect' integration
Share, rate, vote, tag
White label community templates
Fully configurable design
Photo, video, audio and text
Friends, groups and events
Moderation features and interface (via Media Factory)
Exportable reports and metrics including media stats, content consumption and user information

The 'Content Community' application allows brands, media companies and agencies to rapidly deploy compelling user sites while linking and interacting with users on popular public sites including Facebook. The 'Content Community' application removes the false decision of using public social media sites where there is a lack of control, with a 'walled garden' that are difficult to enter. The 'Content Community' allows clients to build compelling branded experiences while leveraging the power of the pubic social destinations.

Here are a couple examples of clients using early releases of the 'Content Community':

The Discovery Channel's Planet You
The Mesh Conference's Media Hub
Filemobile's Content Community White Label Application

Astral Media | TMN - Superfan

support@poolexpert.com (PoolExpert.com) — Thu, 02 Jul 2009 04:21:20 PDT

June 22, 2009 - Toronto, Canada - Astral Media is on the search for the ultimate TMN Superfan. Users are encouraged to log in and upload videos to show that they're the real superfans!

This contest was implemented by 70 Main Street and Filemobile, leveraging Media Factory's UGC contest application.

'Unleash Your Inner Superfan'... Check out TMN's Superfan

Colgate - Get Fresh and Dance

support@poolexpert.com (PoolExpert.com) — Tue, 30 Jun 2009 02:52:21 PDT

June 22, 2009 - Toronto, Canada - To promote their Max Fresh toothpaste, Colgate launched the 'Get Fresh and Dance Contest' where users are encouraged to upload videos of their best dance moves.

Implemented by Young & Rubicam, Media Factory's Contest White Label application was put to great use creating a UGC contest. Users are able to upload 'auditions' of themselves and watch them get rated and commented on to see who really is Canada's best dancer. In the end, the top 5 contestants will dance in a dance off for the chance to win $10,000!

Upload your best moves... Get Fresh and Dance!

Astral Media | The Movie Network

support@poolexpert.com (PoolExpert.com) — Wed, 24 Jun 2009 02:08:59 PDT

client: Astral Media

launched: Jun 22, 2009

type: UGC Contest

The Movie Network and HBO Canada launched a contest to find the movie network's ultimate superfan. Filemobile and 70 Main Street teamed up and leveraged Media Factory's UGC Contest application for this campagin.

Implemented by: 70 Main Street and Filemobile

Launch project »

Colgate - MaxFresh

support@poolexpert.com (PoolExpert.com) — Wed, 24 Jun 2009 02:07:33 PDT

client: Colgate

launched: Jun 22, 2009

type: UGC Contest

Colgate created a contest looking for Canada's freshest dancer. Young & Rubicam utilized Media Factory and the Contest application to launch and manage this contest.

Implemented by: Young & Rubicam and Filemobile

Launch project »

Sun Life Financial - Brand Microsite

support@poolexpert.com (PoolExpert.com) — Wed, 24 Jun 2009 02:07:33 PDT

client: Sun Life Financial

launched: Jun 22, 2009

type: User Generated Content

Sun Life Financial wanted to engage with employees around the world to collect real life ideas on how everyone in the company expresses insight, empowerment and action - the key elements of the Sun Life brand.

Implemented by: Sun Life Financial and Filemobile

Transcontinental's Pet Contest Exceeds Expectations

support@poolexpert.com (PoolExpert.com) — Tue, 23 Jun 2009 05:43:57 PDT

Transcontinental recently posted an article highlighting their latest contest and the results. Transcontinental's 'Canadian Living' produced this successful 'Pet Contest', which leveraged Media Factory's UGC Contest tools and features.

To see the full analysis of the results click here. Here are a few of the highlights:

“People are passionate about their pets, and as a result, a contest of this kind had unlimited potential for engaging users and generating quality user-generated content,” says Catherine Gray, Canadian Living Web Product Director. “This is good news for pet/lifestyle/home advertisers looking for innovative new ways to market their brands."

Based on 2008 participation and predictions based on similar contests on the Transcontinental Media network, projected traffic was 800,000 page views. Actual results busted expectations:

Over 1.8 million page views
More than 20,000 contest entries

“The Most Loveable Pet contest is yet another example of Transcontinental Media’s ability to create unique marketing solutions for our advertisers, and how our network can be leveraged to support your business goals,” concludes Ken McMillan, National Sales Director, Digital Media.

Check out Transcontinental's Pet Contest.

Forum on Canada's Digital Economy: Moving Forward

support@poolexpert.com (PoolExpert.com) — Mon, 22 Jun 2009 13:49:59 PDT

Jun 22, 2009 | Ottawa, Canada - I've arrived this morning for a day-long forum: Canada's Digital Economy: Moving Forward, a session co-chaired by The Honourable Tony Clement, Minister of Industry and Mike Lazaridis, President and Co-Chief Executive Officer, Research In Motion (RIM).

Filemobile has been asked to participate in this session which brings together business, academic and consumer organizations to discuss and provide viewpoints on several elements of Canada's digital landscape. The objective is to identify major challenges and issues facing Canada's digital economy, determine common goals and actions moving forward. The forum will be webcast so check it out.

The format of the forum was new for me. Its hard to have a 'conversation' with 150 academics, government and business representatives in one day. We are in a huge room with rows of tables, a head presentation stage and cameras for the live webcast.

Everyone has wi-fi and power and the tweets are starting (#digecon, #digitaleconomy). The morning included a series of panels and presentations. It has started a bit slow with most of the speakers talking about 'macro' topics related to Canadian competitiveness in the ICT sector. I have to admit that when I was first preparing for this day, I had to look up what the ICT sector was (Information and Communication Technologies). I was relieved that we were in fact, in this sector and at the right meeting, but it speaks to the pervasiveness of ICT in all aspects of the economy. In the case of Filemobile, this relates to media, content, advertising and marketing.

The talk in the first part of the morning is very high level and one way (agenda), with people at the podium providing similar presentations on competitiveness, past Canadian technology leadership, and admission of the current challenges, with Canada losing ground globally over the past 10 years.

One of the most interesting speakers was Jacob Glick from Google. Jacob highlighted practical suggestions to improve access and use of ICT in Canada. The first was to always lay fiber as part of any government infrastructure project to take advantage of the work done to rip up roads for other reasons. The second was to make the 'white spaces' in the broadcast spectrum available to everyone, not sold for use by a monopoly.

Sir Terry Mathews keynote was inspiring, urging Canada to be bold and not blindly follow other countries like the USA on topics such as intellectual property rights. He pushed for greater government focus on the digital economy, contrasting Canada with other countries that have cabinet level representation for the digital economy focus (e.g. Australia, France, South Korea).

Discussion of privacy on a panel after lunch. Michael Geist, Canada Research Chair in Internet and e-Commerce Law and Jennifer Stoddart, Privacy Commissioner of Canada. Michael Geist discussed net neutrality, network management practice disclosure, the removal of content blocking and appropriate network privacy. He emphasized the importance of including content creators in the discussion of Canada's digital economy including copyright, highlighting a lack of public consultation and transparency in recent proceedings, and advocating the establishment of a CTO for Canada.

Its been interesting to see these disparate groups come together. Lots of comments today about the lack of representation of content creators in the process as well as the expression of hope that some concrete actions come out of the session.

One topic that was not discussed explicitly but is essential in achieving some of the priorities is Canada's ability to attract and retain the best talent. In Canada, there are domestic and foreign opportunities to improve our ability to take action.

Domestically, there are opportunities to leverage success in partnerships between education, government and business across the country. In particular, the success of the University of Waterloo and Research in Motion provides a model for successful partnerships. The recent Canadian Digital Media Network in southwestern Ontario are two other recent examples. This is a strength that should be emulated in other regions and information industries across the country. Growing these partnerships nationally can help breed the next generation of ICT and digital media leaders in all relevant professions.

The second opportunity is to remove contradictions and conflicts with respect to government policy affecting the ability to attract foreign talent. Achieving gains in Canada's digital economy necessitates attracting talent globally. While this has been demonstrated to be a priority of institutions such the Department of Industry, these directions can be opposed by other government policies. Citizenship and Immigration for example, currently hinders the importing of digital economy talent because they focus on post secondary education standards which are less applicable in many areas of ICT, web and open source developers.

I had the chance to meet an interesting mix of people. Including Somen Mondal (@somenmondal) and Andrew Wahl (@andrewWahl) shown in the picture above.

PwC Global Entertainment and Media Outlook 2009–2013

support@poolexpert.com (PoolExpert.com) — Thu, 18 Jun 2009 04:55:11 PDT

Was invited to speak at the PricewaterhouseCoopers Canadian launch of their Global Entertainment and Media Outlook 2009–2013 on June 17, 2009.

Global Entertainment and Media Outlook: 2009-2013

Some quick stats that PwC is predicting:

Over the next five years, overall spending on entertainment and media in North America to grow by 1.3%
In Canada, Video game, internet advertising (wired and mobile), and digital everything is expected to see the biggest increases. As an example, Consumer magazine print advertising will increase by only a 2.3% cumulative annual growth rate (CAGR) versus a 29.6% CAGR for Consumer magazine Internet advertising
Revenues will increase at compound annual rates > 5% for Internet access, internet advertising, video games and TV subscriptions
Others won’t fare as well. Recorded music, TV advertising, newspaper publishing and consumer magazine publishing will all have lower revenues in 2013 than in 2008
Filmed entertainment is the only segment expected to have faster growth in 2009 than in 2008 (1.1%), with 3D releases driving significantly more revenue than 2D
Overall, growth of any significance isn’t expected until at least 2011

According to PwC, consumers seek (1) more control over where, when and how they consume content and (2) higher value from their entertainment and media choices. As well, companies will need to deliver advertising that is more targeted and relevant to the specific audience.

Consumers will be happy to hear that, unlike the earth, they are at the centre of the universe. According to Pary Bell (Rogers), it is one of the most exciting times to be a consumer. A key indicator that consumers are taking control is the growth in social networking and the readiness of people to create and share user generated content across the Internet.

Expect increasing use of social networks, with companies wanting to learn from their audience. Consumers looking for information are more interested in what’s in people’s heads, as opposed to what’s written on paper, so facilitating a dialogue is important. Companies see the value in engaging and interacting with their customers, and learning more about what customers want from them. According to PwC, the companies that emerge as the winners in the new environment will do so by embracing digital migration.

Social media and online, digital content enables more targeted and measurable advertising, compared to traditional methods. The key in today’s world, according to Scott Dyer (Corus) is to be flexible and agile. The trick for media and entertainment companies is to figure out how to monetize content through changing business models and easy access to content.

Cross-platform approaches to content and marketing is important to success, leveraging an on-line experience with mobile and traditional methods.

Based on some of the comments, consumers can expect less free content going forward, as content producers, owners and distributors continue to struggle between keeping content scarce and making it ubiquitous.

Most importantly, the launch was followed by some good industry mingling and tasty hors d’oeuvres.

CHUM FM - UGC

support@poolexpert.com (PoolExpert.com) — Fri, 12 Jun 2009 07:09:44 PDT

client: CTV Radio

launched: Mar 16, 2009

type: User Generated Content

CHUM-FM integrated user generated content into their website leveraging Media Factory and APIs.

Implemented by: CTV Digital and 58Ninety

Launch project.

nextMEDIA Conference | June 5-7, 2009 | Day 3 Notes

support@poolexpert.com (PoolExpert.com) — Tue, 09 Jun 2009 08:07:49 PDT

Banff, Canada | Sunday, Jun 7, 2009 | Day 3 started with a session on web trends with Bryan Segal of Comscore. Some of the points:

51% of video watched online is from YouTube.
Overall click through rates are dropping.
Combining online ad tactics (e.g. search and display) multiply the results.

Next was the panel discussion on 'Twitter, Facebook, Linkedin: Anyone Else Having Trouble Keeping Up?' ... and being one of the panelists I was anxious to meet-up with the group: Maggie Fox from Social Media Group, Dario Meli from Invoke and Kris Krug our moderator. We'd been sending emails back and forth but the online discussions didn't become real-world meet-ups until about 45 minutes before the session. With the conference attendees being media and tech savvy, this panel was a chance to get past the basics of social media and talk about some practical and effective ideas for how to make the most of all the new ways to interact. Kris took a very active approach with the audience, soliciting questions from anyone right from the start, and embedding himself at various sites in the theatre ... it was a great way to drive the discussion. Here are some of the main points that were discussed from my point of view:

Principal of needing to give back when engaging in social media campaigns ... don't repeat the spam mistakes of previous digital innovations like email.
When starting with Twitter, begin by listening before talking. This was a validation of a point Steve Hulford, Filemobile's Founder and Chief Creative Officer has made to me before and it makes a lot of sense.
Lots of third party tools out there (e.g. Tweetdeck, Hootsuite) to filter and search the social applications for relevant information, conversations on your company, industry, competitors, etc.
There were some different points of view on the role of brand or commercial 'micro sites' amidst the emergence of the various social sites. Some suggested that 'micro sites' were no longer relevant. I didn't agree with this and suggested what we are experiencing is a blurring of the lines between public social portals where people spend the bulk of their digital lives, and destination sites which more and more will integrate social streams such as twitter streams, public registration (e.g. Facebook Connect or OpenID) and community.
Linkedin received some love ... I'd suggested it is poised to experience significant growth as a 'Facebook for Business'

Thanks to all my colleagues on the panel for a great discussion. I really enjoyed meeting everyone.

Next up was the 'Think Tank Luncheon – Why Mobile, Why Now?' which was being facilitated by a few colleagues including Dale Fallon from The Score, Mark Thompson from The Weather Network and Mark Ruddock from Viigo. The group was divided by table and asked to discuss various topics related to the mobile space including monetization, trends and adoption. My table discussed ideas for what we thought the mobile space would look like in 2012. Some of the points made included:

Growth in utility based tools - the mobile devices as the 'remote control for your life'.
Location and context aware utilities that know user's likes, preferences, location and can proactively provide useful and timely information.
The device as an extension of your other appliances (e.g laptop, refrigerator, car) with data managed in the 'the cloud'.

After lunch, I went back to the main convention area to watch 'Build Your Business with Mobile Applications' presented by John Saydam from Blackberry. Up next was the 'Branded Entertainment: In the Trenches with the Experts' panel. Panelists included Dayton Pereira, Co-Founder and Chief Creative Officer of Indusblue. Dayton was joined by a group of panelists which included Matt DiPaola | Proximity/BBDO, Sean Embury | Fjord Interactive/Cossette, Jesse Albert | ICM Talent, Jeffery Dickstein | Ubisoft as well as the moderator Andrew Lane | *nitch. Each had a great case study. Darren presented the CBC/Rogers - Hockey Mashup campaign. Others included CapriSun 'Respect the Pouch' and Alka Seltzer 'speedroadtrip.com'. Jesse made an interesting point that he thought the recent writer's strike in Hollywood was an important catalyst in driving creativity into other parts of the industry including performers. One common themes at the center of these campaigns was the focus on the 'prosumer' or 'user generated talent' which often brought an element of energy, fresh content and product knowledge to the projects.

Day 3 was now turning into 'all things mobile' with the next session: 'Mobile Apps that Work: Augmenting The Business Model By Innovating Utility' with Marina Mann. This was a great session with Marina talking about some of the most innovative mobile applications she'd seen ... some I didn't even think were possible so it was pretty exciting:

Sling Player | Stream your cable programming to your mobile phone.
Tap Tap Revenge | The most popular iPhone app.
Qik Demo | Live, geo-aware video streaming from your iPhone to the world.
Fring | wi-fi based telephony.
Trapster | Crowdsourced speed trap finder that notifies you when you are about to enter a speed trap ... great 'lifehacking' tool!
Style.com | Marina's example of an iPhone app with a great user experience.
Air Strip OP Technology | Mobile applications that enable doctors to remotely track the medical status of their patients.
Wikitude (Android) | Augmented reality tools including the ability to replace advertising with alternative visuals such as art in your view of the world.
Google SMS | Marina emphasized the continued effectiveness of SMS and highlighted Google SMS, where you can text almost any question to '466453' and get an answer ... try it out.
Marina just added her own summary of links so here you go: http://delicious.com/marinamann/mobile

The next session was the funniest of the conference: 'Digitization and Disruption: 5 Rules of Survival (or more)'. This panel pitted the CEO of BitTorrent (and a retired Navy Seal), Eric Klinker against Dave Purdy, VP & GM, Television Products, Rogers Cable. These two personified the two extremes of the digital media IP debate. There was discussion of how IP owners and distributors could utilize technologies like BitTorrent to legally distribute content. It was news to me to hear that BitTorrent transfers more data in a day than Akamai does in a month, and that there are over 300,000 downloads of the BitTorrent client per day. Dave had a good catch phrase about the trends we are all living in being a shift from the 'tyranny of the corporations to the republic of users'. Dave pointed out that the carriers and broadcasters can't affect this trend, so we must figure out how to add value given the market demand of users watching what they want, when they want ... and given users have the ability to time-shift and place-shift content. Eric highlighted the inevitability of technological advance with his sound bite: 'Technology is like gravity - while you can try, you can't win an argument against gravity'. He also brought in a Civil War analogy (nice!) to illustrate the same idea, equating the inevitability of technological advance to the inevitability of the victory of the Union Army over the Rebels after 1863 - in both cases, the battle rages on, and there will be more casualties as a result, but the outcome has already been determined. The conversation included a description of Rogers move to enable customers to access the content they've subscribed to via any device or platform and the necessity to wrap this experience with an authentication layer ... opening up the potential to utilize peer-to-peer technologies within this layer. This is likely not as great a fit for Rogers given their cable business but other media companies need to continue to look for alternatives to effectively distribute increased volumes of content. The panel was moderated by Gavin McGarry of Jumpwire Media. Gavin recommended the book 'The Pirate's Dilemma' for those interested in delving deeper into the topic.

With the nextMEDIA conference drawing to a close, the TV people started arriving. The Banff Television Festival is a much bigger (and fancier) affair. The two conferences mixed together with a few 'cross-over' events. The centerpiece was a presentation by Ron Berryman, SVP & GM, Fox Interactive Media. A few gratuitous FOX plugs .. and with all the talk of Facebook and Twitter, Ron didn't forget to point out at the start that MySpace is out there as well. I was able to glean three interesting nuggets:

Television commercial reach has diminished significantly ... In 1965, you could reach the 18-45 year-old consumer segment with 3 television commercials (one on each of the three major networks). To reach that same audience in 2006, it requires 211 commercials.
Types of revenue streams in digital (from FOX's perspective) include: CPC, CPM, CPT (cost per transaction), lead generation, subscription, affiliate revenue, brand licensing, sale of information, content licensing, content up-selling / free-to-pay, branded content, syndication, value added services and experiential programs.
FOX uses meta data derived from speech recognition and image recognition to search video content.

The last day ended with a reception for both the nextMEDIA and TV festival attendees. It was great to meet people from the various parts of the broadcast media world as well as see colleagues and spend time with friends and customers including Joan Prowse from CineFocus. Joan's television perspective mixed with her interest and knowledge of interactive made for great conversations. We talked about how the two conferences could be combined fully into a cross-platform media conference to further drive the discussion and innovation.

So, all in a all, a whirlwind of learning and networking. While the panels and presentations were thought provoking, the greatest part was meeting with groups from all walks of digital life and sharing ideas and opinions. Some of the 'trends' that seemed to be emerging as themes included:

'Localization' of content on the web and mobile;
Power of mobile to capture the live event, in particular live video streaming;
Increase in the use of web and mobile as utilities, aiding in life's everyday tasks ('life-hacking');
Continuation of online ad optimization based upon results, including less reliance on traditional search and banners;
Advances in 'augmented reality' and its ability to remove 'live advertising spam';
Belief that funding models besides advertising will emerge in digital, including subscription;
Understanding that content must be developed from the beginning with all platforms of distribution in mind;
Fragmentation of 'social' destinations sites to serve more and more specific needs and segments (ok... this is more my own opinion but seems reasonable ... :) as it would be a mirror of the pattern of most emerging or restructuring industries); and
Confusion seemed to be an underlying emotion at the conference - for me, one thing that seemed to help navigate this confusion was a 'back to basics' mentality, centered around what really motivates people to consume media. It was pointed out a few times during the conference that while the viewing of scheduled television is dropping, particularly with younger demographics, OVERALL media consumption is increasing. In the midst of this dynamic, keeping your eye on basic human behavior might aid in finding success. In the end, people like to hear/watch/tell a good story. People love to be asked for their opinions about things they care about. People love to know what other people think is hot and cool. And people want to know what other people think about them. I find it helpful to keep these truths in mind.

Pics

nextMEDIA Conference | June 5-7, 2009 | Day 2 Notes

support@poolexpert.com (PoolExpert.com) — Tue, 09 Jun 2009 07:59:16 PDT

Banff, Canada | Saturday, Jun 6, 2009 | Day 2 started with the Banff-Jasper Relay. I was on the Sun Life Corporate Team and completed a stage just at the bottom of the highway to Jasper, heading north. Beautiful views and run despite the blustery conditions. The team finished third overall and first in the corporate division. Then back to Banff in time to catch the conference and continue meeting lots of interesting people from the worlds of media, interactive, advertising, creative and production. Some notes and pics from the various sessions:

Live Interview: Michael Scissons, President & CEO, Syncapse | Interesting session moderated by Nader Elm. Michael made an interesting point that the economic downturn has positively driven spending on digital in the midst of cuts to spending in television and print. Why? Cost effective, measurable, interactive, attractive demographic.
The Bliki?! Revenue Generation Know-How For Producers Of Multi-Platform Digital Media | On stage was a group of new media professionals covering a range of disciplines including content, production, law and advertising. A real case study was used to solicit advice from the panel. The project focused on pilots in the Northwest Territories ... check out www.buffaloair.com ... and was produced by a group called Omni (I didn't catch the full name) and Switch Interactive from Vancouver. Some interesting feedback and suggestions. One idea was to take the site's google map information and 'push' it back to the public Google Maps site so that it would show up in public map searches. Another was to create content 'pods': packages of information and content related to the show / story concept that could be distributed to draw in various target groups that would have a related interest to the show concept (e.g. history of the North, aviation, adventure travel, etc.). The Buffalo Air case study had already received development funding from the Bell Broadcast and New Media Fund and is preparing for full production. The fund has a wiki of professionals providing content supporting the funding process, called the Bell Fund 'Bliki'.
The Wolf in the Story | Keynote by Gary Carter, COO, Freemantle Media and CCO, FMX, Freemantle's research and development arm. Gary's presentation was very engaging and demonstrated a rich mix of experience and execution from the television and digital worlds. This included noting that the art of storytelling is a basic human skill and not reserved only for 'professional creative types'. In times of change, Gary noted that we tend to overestimate the speed of the change while underestimating the depth of the change, observing that the transition underway in media is no exception. With respect to the production of television drama, Gary talked about one TV producer stating that the audience 'doesn't watch them the way we make them anymore' ... an interesting way to think about the changes that are happening to how audiences demand to consume content, at a time, place, sequence and format of their choosing. A couple references to the growth in branded entertainment and a great sound bite: 'good advertising is great entertainment'. Gary talked about the changing ways in which stories are told to audiences, including the ability for the user to choose the story line, or the ability to follow a show by character or theme. This includes direct engagement of the audience as they often know as much or more about their favorite characters or sequences. Audiences can provide content including the dialogue between characters for situations such as telephone conversations, text messages or emails, providing new layers and subtext to the narrative. Lastly, the idea of improving the quality of user generated content was discussed, including 'Project V', an initiative that recruited professional writers, performance artists and others to come together and create one piece of content per day.

The day ended with the nextMEDIA interactive awards. Nadia G and Joshua Dorsey from b360media won the 'Hottest Emerging Canadian Digital Brand' category for their web and TV program: Bitchin' Kitchen Cookbook which will air on Food Network next year. I had a chance to talk more with Nadia and Joshua on Sunday and it was great to hear people who are so passionate about the industry and where its headed! Congrats to all the award winners.

nextMEDIA Conference | June 5-7, 2009 | Day 1 Notes

support@poolexpert.com (PoolExpert.com) — Mon, 08 Jun 2009 12:13:15 PDT

Banff, Canada | Filemobile was fortunate to be asked to participate in this year's nextMEDIA Conference | June 5-7, 2009 | Banff, Canada. The conference is hosted by Achilles Media. Listed below are my notes from the conference. It would be great to share various perspectives from those who attended. Remember that these are my own rambling points so please comment or let me know what you think ...

Friday, Jun 5, 2009 | Day 1 I Arrived in Calgary and a meeting with the Sun Life Financial National Business Development team. Then headed out to Banff for the kick-off of the Calgary Democamp session where we presented Media Factory and some samples of campaigns that utilize Filemobile's white label applications for UGC Contests (Example | Kraft '10 in 10' Celebration Tour and Video Communities (Example | Mesh 'My Media' community. Also got a chance to check out some interesting applications including:

Touchmetric | Survey builder for iPhone & iTouch; uses technology called 'Juggernaut'
Seekyourownproof.com
Seenster.com
Wopsle | A platform to generate 'twitter-like' feeds, including the ability to create structured feeds, setup fields, groups, lists, etc.
Assn.ca | 'Likeylikey' iPhone app which allows users to see recommended nearby points of interest.
yycblogs.com | Blog aggregator, focused on Calgary blogs using Drupal.

Following today, I'll have two more blog posts for Days 2 and 3 with notes and thoughts on the conference sessions, so stay tuned. In the meantime, here are some links to great coverage of the event:

Flickr pics: http://www.flickr.com/photos/nextmediaevents/
Techvibes Coverage by Duncan Kinney and Warren Frey.

Muchmusic - Vfest

support@poolexpert.com (PoolExpert.com) — Tue, 02 Jun 2009 04:17:45 PDT

client: Muchmusic

launched: Aug 09, 2006

type: User Generated Content

Filemobile provided the social media platform for Muchmusic’s coverage of the Vfest music festival held September 9 – 10, 2006 in Toronto, Canada.

Implemented by: Filemobile

Solo Mobile - Scenefest

support@poolexpert.com (PoolExpert.com) — Tue, 02 Jun 2009 04:08:42 PDT

client: Workopolis

launched: Jun 09, 2006

type: User Generated Content

Filemobile provided the social media platform for the S.C.E.N.E. Music Festival held on July 9, 2006 in St. Catherine, Canada.

Implemented by: Filemobile

Chartattack - NXNE

support@poolexpert.com (PoolExpert.com) — Tue, 02 Jun 2009 04:04:34 PDT

client: Chartattack

launched: May 08, 2006

type: User Generated Content

Chartattack is Canada’s source for music news with print and web news, charts, and coverage of events. Filemobile provided the social media platform for chartattack’s coverage of the North by Northeast (NXNE) music festival held from June 8 – 10, 2006 in Toronto, Canada.

Implemented by: Filemobile

Muchmusic - Much on Demand

support@poolexpert.com (PoolExpert.com) — Tue, 02 Jun 2009 03:53:50 PDT

client: CTV - Muchmusic

launched:

type: User Generated Content

Show Me Yours is Muchmusic’s User Generated Content offering, used in shows like MOD.

Implemented by: Filemobile

House of Blues - Event Site Demo

support@poolexpert.com (PoolExpert.com) — Tue, 02 Jun 2009 03:44:23 PDT

client: House of Blues

launched:

type: User Generated Content

Demo site to highlight HOB sponsored events and bands. Contests and product tie-ins.

Implemented by: Filemobile