BlogZoopa's Tao of Marketing

TAO OF MARKETING HAS MOVED TO SIDEWAYSKARMA.COM

angelo@blogzoopa.com (Angelo Coppola) — Mon, 16 Mar 2009 06:28:00 GMT

The Tao of Marketing started here, but it has since moved. To keep up with the latest chapters and Angelo Coppola‛s new articles:

Sideways Karma - http://www.sidewayskarma.com

BlogZoopa's Tao of Marketing - 13 - Acceptance

angelo@blogzoopa.com (Angelo Coppola) — Mon, 03 Sep 2007 23:23:00 GMT

Filed under: Tao of Marketing

13
Acceptance

The Market, just as it is, is the truth;
Fear, misfortune, courage, and success are illusions of the mind.
There is nothing to deduce, and there is nothing to figure out;
Within a moment of clarity all is revealed before it is hidden again.

When freed from illusion;
There is nothing to accept.
When freed from acceptance;
There are no illusions.

The Sage performs his work fearlessly;
For, once he has begun, it can be no other way.

The Sage, is neither moved by nor filled with illusion;
Being without favor, the Sage is trusted.

BlogZoopa's Tao of Marketing - 12 - Intuition

angelo@blogzoopa.com (Angelo Coppola) — Mon, 03 Sep 2007 22:55:00 GMT

Filed under: Tao of Marketing

12
Intuition

The five colors are but a limited pallet;
The ultraviolet and the infrared are just as real.
The five tones are but an arbitrary scale;
Still, the ultrasonic and infrasonic arouse the dogs and the elephants.

Consider all that has been touched;
This has been limited by that which can be felt.
Consider all that you has been learned;
This has been limited by that which can be taught.

While fools learn something new everyday;
The Sage unlearns something old everyday.

The Sage is not limited by five senses;
The Sage relies upon his intuition.

BlogZoopa's Tao of Marketing - 11 - Void

angelo@blogzoopa.com (Angelo Coppola) — Mon, 03 Sep 2007 22:48:00 GMT

Filed under: Tao of Marketing

11
Void

Art and science shape the bowl;
Still the void inside is what remains useful.
Art and science shape the house;
Still the void inside is lived in and called home.

The utility is in the void;
Indeed, the utility is the void.
The Market is always in the void;
Indeed, the Market is the void.

The Sage uses that which exists
To create useful voids which can be filled.
The Sage brings order to chaos,
By recognizing the potential of what is not there.

BlogZoopa's Tao of Marketing - 10 - Power

angelo@blogzoopa.com (Angelo Coppola) — Sun, 17 Dec 2006 21:15:00 GMT

Filed under: Tao of Marketing

Power

Can you embrace the Market with your thinking and talking,

Yet, never believe the illusion of your thoughts and words?

Can you focus all of the forces at your disposal,

Yet, never believe the illusion of control?

Can you lead and love those you guide,

Yet remain still and hidden?

Can you design a roadmap,

Yet never believe the illusion of logic?

The Sage’s strength is drawn from within,

The Sage’s power is a manifestation of strength.

The Sage’s strength is drawn from the Market,

The Sage is the steward who claims no authority.

BlogZoopa's Tao of Marketing - 9 - Enough

angelo@blogzoopa.com (Angelo Coppola) — Mon, 06 Nov 2006 07:33:00 GMT

Filed under: Tao of Marketing

9 Enough

Where there is a bowl filled to the brim,

There is one who wishes for less.

Where there is an over-sharpened blade,

There you will find dullness quickly returns.

Boast of your reward;

And, you will awaken your most deadly foe.

Design for approval;

And, you will abandon the watercourse way.

The Sage allows the path before him to unfold;

Thus, he avoids rushing through the doors of defeat.

When the Sage has finished his work;

He withdraws so that which he has worked can continue.

BlogZoopa's Tao of Marketing - 8 - Water

angelo@blogzoopa.com (Angelo Coppola) — Mon, 06 Nov 2006 07:19:00 GMT

Filed under: Tao of Marketing

8 Water

The most effective approach is said to be that of water;

It satisfies all, yet it does not try.

Water flows everywhere, even to the lowest places where men hate;

And, so the watercourse way provides an example.

Water flows harmoniously through all paths of non-resistance;

While it is never said that water has miscalculated.

No matter where the water has been;

The droplets are always welcomed back into the sea.

The Sage's loves the timeless,

which are sincerity, peace, and ability.

The Sage prefers that which cannot compete,
The competitive is temporary, the timeless is permanent.

BlogZoopa's Tao of Marketing - 7 - Infinite

angelo@blogzoopa.com (Angelo Coppola) — Mon, 16 Oct 2006 07:08:00 GMT

Filed under: Tao of Marketing

7 Infinite

The Market is infinite, eternal, and never-ending. Why?

It has neither desire nor destination.

The Market is neither inclusive nor exclusive. Why?

It has neither intention nor ambition.

Without desire and without destination;

The Sage arrives ahead.

Without struggle nor impurity;

The Sage builds, connects, and nourishes.

The Sage, by letting go of the illusion of control,

Cannot struggle against that with which he is one.

The Sage fights for the Market, not for a share of the Market;

Death cannot arrive where birth is present.

BlogZoopa's Tao of Marketing - 6 - Fertility

angelo@blogzoopa.com (Angelo Coppola) — Mon, 16 Oct 2006 06:50:00 GMT

Filed under: Tao of Marketing

6 Fertility

The Market is a fertile valley;

It is full of emptiness, and empty of fullness.

The Market is called the Great Mother;

Ever-giving, it does not hold on to what emerges from it;

All that springs forth is from the Market;

Be still and you will see that which is emerging.

Do not be still;
And it shall emerge just the same.

The Sage cultivates a garden of ideas;

Drawing upon the eternal source that never fails.

The Sage plants seeds where heaven and earth meet;

His garden is nourished from above and below.

BlogZoopa's Tao of Marketing - 5 - Neutrality

angelo@blogzoopa.com (Angelo Coppola) — Mon, 16 Oct 2006 06:38:00 GMT

Filed under: Tao of Marketing

5
Neutrality

Being without ideas, words and things;

The Market cannot take sides.

The Market cannot be said to be moral or immoral;

It does not recognize good or evil.

The Market is a fire that fuels and fans itself;

There are no cold waters in its boiling cauldron.

The Market is the hollow of a flute;

Already empty, it cannot be drained - active, it always produces.

Not confusing ideas, words and things;

The Sage knows there are no sides.

Raindrops are not said to fall in the wrong pattern;
The Sage is like the rain.

BlogZoopa's Tao of Marketing - 4 - Playing

angelo@blogzoopa.com (Angelo Coppola) — Mon, 09 Oct 2006 00:42:00 GMT

Filed under: Tao of Marketing

4 Playing

The Market can never be filled nor emptied;

It is not separate.

The Market can never be created nor used up;

It is the user, the used, the use and the using that was always there.

When winning is sought;

A player seeks only an end to the game.

When one plays to keep on playing;

Perpetual victory becomes possible.

The Sage truly plays;

knowing that no one can be forced to play.

The Sage does not play to win;

The Sage wins by preventing the play's end.

BlogZoopa's Tao of Marketing - 3 - Seamlessness

angelo@blogzoopa.com (Angelo Coppola) — Sun, 08 Oct 2006 07:16:00 GMT

Filed under: Tao of Marketing

3 Seamlessness

The Market is woven within the fabric;

And it remains undistinguishable.

A fish swimming in a pond is surrounded by water;

The pond does not reveal itself to the fish.

When hearts are filled;

So also minds are emptied.

When there is no appearance of force;

There is no uprising, no desire for counter-force.

The Sage works beneath the depths;

And so the still surface waters do not betray him.

Thus, when those above attempt to peer down below;

They find only a reflection of themselves, when the Sage is at work.

BlogZoopa's Tao of Marketing - 2 - Duality

angelo@blogzoopa.com (Angelo Coppola) — Sun, 24 Sep 2006 22:29:00 GMT

Filed under: Tao of Marketing

2 Duality

Beauty is an idea which cannot exist in a thing;

Only those who imagine beauty can know ugliness.

Good cannot be held in your hand;

Those who imagine that it can, also hold evil in their hands.

Ideas confused with things are worthless;

Things confused with ideas are priceless.

The illusion of the moon in the water is done without doing.

The moon freely gives and the water freely receives.

The Sage nurtures without making claim;

The Sage controls without imposing.

The Sage does not call attention to what he achieves;

Thus, the Sage's achievements are not fleeting.

BlogZoopa's Tao of Marketing - 1 - Market

angelo@blogzoopa.com (Angelo Coppola) — Sun, 24 Sep 2006 22:23:00 GMT

Filed under: Tao of Marketing

1 Market

The market that can be described;

Is not the Market.

To think it, no thoughts must be thought;

To name it, all words do not suffice.

There is no idea that is not the Market;

There is no word that is not the Market.

Avoid thinking, and the Market remains;

Avoid speaking, and the Market is still there.

Watching, one sees the mystery unfold;

Naming, one creates the differences.

Watching and wanting are the same, but diverge in kind;

The essence of both emerges from the same doorway.

BlogZoopa's Tao of Marketing

TAO OF MARKETING HAS MOVED TO SIDEWAYSKARMA.COM

BlogZoopa's Tao of Marketing - 13 - Acceptance

BlogZoopa's Tao of Marketing - 12 - Intuition

BlogZoopa's Tao of Marketing - 11 - Void

BlogZoopa's Tao of Marketing - 10 - Power

BlogZoopa's Tao of Marketing - 9 - Enough

9

Enough

BlogZoopa's Tao of Marketing - 8 - Water

8

Water

BlogZoopa's Tao of Marketing - 7 - Infinite

7

Infinite

BlogZoopa's Tao of Marketing - 6 - Fertility

6

Fertility

BlogZoopa's Tao of Marketing - 5 - Neutrality

5Neutrality

BlogZoopa's Tao of Marketing - 4 - Playing

4

Playing

BlogZoopa's Tao of Marketing - 3 - Seamlessness

3

Seamlessness

BlogZoopa's Tao of Marketing - 2 - Duality

2

Duality

BlogZoopa's Tao of Marketing - 1 - Market

1

Market

5
Neutrality