tag:blogger.com,1999:blog-82059895033871225502025-10-06T20:49:37.790-07:00Blue Crayon - How To Advertising and Branding 101Blue Crayon Advertising 101 great marketing and advertising how to tips and simple secrets behind building your brand.Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.comBlogger79125tag:blogger.com,1999:blog-8205989503387122550.post-3587287233804442612014-12-29T06:52:00.004-08:002014-12-29T06:52:50.919-08:00Werner Herzog - Advice to the new film maker "The best advice I can offer to those heading into the world of film is not to wait for the system to finance your projects and for others to decide your fate. If you can’t afford to make a million-dollar film, raise $10,000 and produce it yourself. That’s all you need to make a feature film these days. Beware of useless, bottom-rung secretarial jobs in film-production companies. Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-54613630155729991282014-04-10T07:06:00.001-07:002014-04-10T07:15:15.128-07:00Extreme Shooting - Creative Review by Rachael Steven Blue Crayons Creative Director Barrett Veldsman gets a great feat. in Creative Reviews  Extreme Shooting article by Rachael Steven. Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-12083625745111470532013-12-10T05:15:00.003-08:002013-12-10T05:17:22.178-08:00Blue Crayon The all new Blue Crayon website is now LIVE! Come say HI! Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-11698374420877908562013-06-14T00:18:00.003-07:002013-12-10T05:21:56.064-08:00Free (do whatever you want) hi-resolution photos for your website. 10 new photos every 10 days.Free (do whatever you want) hi-resolution photos for your website. 10 new photos every 10 days. http://www.unsplash.com Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-17839819625523963452013-05-21T08:34:00.003-07:002013-12-10T05:22:50.697-08:00How To: Create an Email Marketing Plan - PDFHow To: Create an Email Marketing Plan - PDF Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-60012292312327883082012-09-03T11:35:00.001-07:002013-05-21T09:34:35.303-07:00“Why do you want to send people to the parks?” - An article on Brand Love. A few months ago I was called in by a client to discuss how they could improve their selling. Thereafter I was going through a keynote to detail what we were going to perform for their company. The company was a giant in the Home Improvements sector, and was based in South-East Asia.  The new head of marketing sat in the meeting and we met her for the first time. As the agency, Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com3tag:blogger.com,1999:blog-8205989503387122550.post-33027221711954049712012-06-25T21:20:00.000-07:002012-06-25T21:20:46.080-07:00Getting Customers through Your Virtual Front Door If you purchased a website, congratulations!  You made an excellent investment in your online business.  I am sure you expect to get a return on that investment, but may not know how to accomplish that.  The first step is to establish goals on how you will greet your customers when they land on your home page. And if your business has an existing website, do you have goalsBlue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-87477042314956540082012-05-16T10:24:00.000-07:002012-05-16T10:27:49.905-07:004 Steps to Create a Successful Ad Campaign Successfully advertising in today’s market is a challenge. Everywhere you look there is some new campaign that pushes the boundaries of advertising. Wether its clever, funny, or controversial, these ads stay with you and get you talking. This is exactly what makes a successful advertising campaign. However, this isn’t easy. For every good advertisement you see, there are 10 bad ones. There Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-2187319393284933092012-03-14T07:41:00.000-07:002012-03-14T07:41:11.734-07:00What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?You'd be wise to consider the psychology of color when Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-64329128791733226682012-02-03T00:41:00.000-08:002012-02-03T00:41:18.799-08:005 Tips to Stand out in the Social Media World If all of your competitors are already on Facebook and Twitter, how do you set your small business apart from the rest? The right social media marketing will help your niche business generate more leads, build a customer base, and reinforce your brand. In order for your campaign to work, you need to go beyond the basics. A combination of stellar content and social media marketing will set your Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com1tag:blogger.com,1999:blog-8205989503387122550.post-11839384681819722552012-01-24T03:06:00.000-08:002012-01-24T03:06:18.435-08:00Wise Words .. Leo Burnett "When to take my name off the door" from Lobo on Vimeo.Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-89550890025295063672011-11-17T11:37:00.001-08:002011-11-17T11:39:40.450-08:00How They Got Their Names! Ever wondered about how famous brands got their names from? Here are a couple of explanations. Article by stocklogos.comBlue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com1tag:blogger.com,1999:blog-8205989503387122550.post-49039862707866421322011-11-16T01:48:00.000-08:002011-11-16T01:48:19.954-08:00How To - Link BuildingBlue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-77078504946740553022011-09-20T03:37:00.000-07:002011-09-20T03:37:11.670-07:00What’s in a "Domain" Name? Keys to Selecting the Best Domain Name for Your Website..When Juliet (of Romeo and Juliet in Shakespeare’s play) posed that question what was she thinking? …Could it be that what matters is really what something is, instead of what it is called? Perhaps in Shakespeare’s time neighborhood stores were called John’s Bakery or Mary’s Flower Shoppe.  A business could be named Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com1tag:blogger.com,1999:blog-8205989503387122550.post-58847432606844291772011-08-31T06:03:00.000-07:002011-08-31T06:03:28.779-07:00Think Different - The Apple Brand ExperienceApple Brand Experience  from Korhan Buyukdemirci Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-6538066304313441602011-08-18T05:03:00.000-07:002011-08-18T05:03:09.188-07:00Victoria's Secret take QR Codes to the next level!Want A Guaranteed QR Scan ! Well Victoria's Secrets recent campaign is certainly ranking up those Scans! Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com2tag:blogger.com,1999:blog-8205989503387122550.post-73358338269364626532011-08-12T04:03:00.000-07:002011-08-12T04:03:22.913-07:00Picture of the week - True Creativity During a Recession Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-41826494977847763252011-08-08T11:29:00.000-07:002011-08-08T11:29:07.522-07:0012 Things to Do After You’ve Written a New Blog Post Your 12-Step Checklist1. SEO / Keyword integrationYour content may be good as is, but a little keyword research and integration can have a big impact on search engine rankings and traffic. Scan through your content and pick out the main topics covered in your post. Plug those terms/phrases into Google Adwords’ free keyword suggestion tool. Take note of the most popular search terms and Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-15639231241086741732011-07-21T03:35:00.000-07:002011-07-21T03:53:47.195-07:00Propinquity Marketing, QR Codes and the Mobile Future. The law of propinquity states that the greater physical (or psychological) proximity between people, the greater the chance that they will form friendships or romantic relationships.Other things being equal, the more we see people and interact with them, the more probable we are to like them.Mobile Marketing & QR Codes is the ultimate propinquity marketing tool because as Tom Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-47944372068200628512011-07-13T07:49:00.000-07:002011-07-17T10:59:50.846-07:00How different age groups interact across the social mediaGood infographic here from online community moderation firm Community 102 that looks at how different age groups interact online across the social web.  Most active social media age range is 35-44 year olds (25%) in comparison to 9% of 18-24 year olds. Biggest group of Facebook users are between 18-25 (29%). Twitter was older biggest group there: are 26-34 yr olds  (30%).Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-65152631831419341082011-07-13T00:50:00.000-07:002011-07-17T11:02:26.659-07:00Does gender play a role in the way consumers view online ads?We all know the old saying, “Men are from Mars and Women are from Venus”, but are the two sexes really that far apart when it comes to what online advertisements they both view?Surprisingly, with only a few differentials, both sexes look at various online ads in the same manner, according to EyeTrackShop, creators of the world’s first eye tracking technology.In a recent study conducted in Norway,Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-75305417763536142702011-07-06T10:08:00.000-07:002011-07-17T11:03:20.854-07:00Why Do Customers Tattoo Themselves with the Brands They Love?I saw this tattoo walk past me whilst I lay by the pool on holiday last month and i thought to myself 1- I must get a picture! and 2- How amazing it was that a brand has managed to build itself such incredible customer loyalty  and become so loved that someone would tattoo its logo in appreciation and support. However, it is more common than you might think.. Hugo Boss, Harley-Davidson,Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-19751928899949052962011-07-06T06:04:00.000-07:002011-07-17T11:06:02.519-07:00Like Us for a chance to Win Art & Copy: Inside Advertising's Creative Revolution DVDLike Us on Facebook for a chance to win a copy of Art & Copy: Inside Advertising's Creative Revolution DVD Description Features advertisers George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others who were responsible for "Just Do It," "I Love NY," "Where's the Beef--," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents.&nbspBlue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0tag:blogger.com,1999:blog-8205989503387122550.post-7719512431732411942011-06-26T14:53:00.000-07:002011-07-17T11:07:51.343-07:00Developing a Brand for Your Small BusinessBranding is about being remembered. It's not easy to get your own brand recognized by the public. Big companies spend a lot of time and money to get recognized across the country. People know the logo on their soda can immediately, but those companies have been putting out ads for many decades. You can create a brand for your small business, too. Since you probably don't have a big budget, Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com1tag:blogger.com,1999:blog-8205989503387122550.post-1116571917786606282011-06-21T11:37:00.000-07:002011-07-17T11:08:39.173-07:00Consumers Now Spending More Time on Mobile Apps Than the WebConsumers are spending more time on mobile apps than on the web for the first time, a new report claims. Flurry compared its mobile data to stats from comScore and Alexa, and found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. (See chart below.) The shift comes as combined tablet and smartphone shipments eclipsed those of Blue Crayonhttp://www.blogger.com/profile/14060128279194099905noreply@blogger.com0