Blue Crayon - Advertising 101

Wise Words ..

2012-01-24T03:06:00.000-08:00

Leo Burnett "When to take my name off the door" from Lobo on Vimeo.

How They Got Their Names!

2011-11-17T11:37:00.001-08:00

Ever wondered about how famous brands got their names from? Here are a couple of explanations. Article by stocklogos.com

How To - Link Building

2011-11-16T01:48:00.000-08:00

What’s in a "Domain" Name?

2011-09-20T03:37:00.000-07:00

Keys to Selecting the Best Domain Name for Your Website..When Juliet (of Romeo and Juliet in Shakespeare’s play) posed that question what was she thinking? …Could it be that what matters is really what something is, instead of what it is called? Perhaps in Shakespeare’s time neighborhood stores were called John’s Bakery or Mary’s Flower Shoppe. A business could be named based on what it is

Think Different - The Apple Brand Experience

2011-08-31T06:03:00.000-07:00

Apple Brand Experience from Korhan Buyukdemirci

Victoria's Secret take QR Codes to the next level!

2011-08-18T05:03:00.000-07:00

Want A Guaranteed QR Scan ! Well Victoria's Secrets recent campaign is certainly ranking up those Scans!

Picture of the week - True Creativity During a Recession

2011-08-12T04:03:00.000-07:00

12 Things to Do After You’ve Written a New Blog Post

2011-08-08T11:29:00.000-07:00

Your 12-Step Checklist1. SEO / Keyword integrationYour content may be good as is, but a little keyword research and integration can have a big impact on search engine rankings and traffic. Scan through your content and pick out the main topics covered in your post. Plug those terms/phrases into Google Adwords’ free keyword suggestion tool. Take note of the most popular search terms and

Propinquity Marketing, QR Codes and the Mobile Future.

2011-07-21T03:35:00.000-07:00

The law of propinquity states that the greater physical (or psychological) proximity between people, the greater the chance that they will form friendships or romantic relationships.Other things being equal, the more we see people and interact with them, the more probable we are to like them.Mobile Marketing & QR Codes is the ultimate propinquity marketing tool because as Tom Martin put it "

How different age groups interact across the social media

2011-07-13T07:49:00.000-07:00

Good infographic here from online community moderation firm Community 102 that looks at how different age groups interact online across the social web. Most active social media age range is 35-44 year olds (25%) in comparison to 9% of 18-24 year olds. Biggest group of Facebook users are between 18-25 (29%). Twitter was older biggest group there: are 26-34 yr olds (30%).Average LinkedIn user is

Does gender play a role in the way consumers view online ads?

2011-07-13T00:50:00.000-07:00

We all know the old saying, “Men are from Mars and Women are from Venus”, but are the two sexes really that far apart when it comes to what online advertisements they both view?Surprisingly, with only a few differentials, both sexes look at various online ads in the same manner, according to EyeTrackShop, creators of the world’s first eye tracking technology.In a recent study conducted in Norway,

Why Do Customers Tattoo Themselves with the Brands They Love?

2011-07-06T10:08:00.000-07:00

I saw this tattoo walk past me whilst I lay by the pool on holiday last month and i thought to myself 1- I must get a picture! and 2- How amazing it was that a brand has managed to build itself such incredible customer loyalty and become so loved that someone would tattoo its logo in appreciation and support. However, it is more common than you might think.. Hugo Boss, Harley-Davidson, Nike,

Like Us for a chance to Win Art & Copy: Inside Advertising's Creative Revolution DVD

2011-07-06T06:04:00.000-07:00

Like Us on Facebook for a chance to win a copy of Art & Copy: Inside Advertising's Creative Revolution DVD Description Features advertisers George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others who were responsible for "Just Do It," "I Love NY," "Where's the Beef--," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. Includes classic

Developing a Brand for Your Small Business

2011-06-26T14:53:00.000-07:00

Branding is about being remembered. It's not easy to get your own brand recognized by the public. Big companies spend a lot of time and money to get recognized across the country. People know the logo on their soda can immediately, but those companies have been putting out ads for many decades. You can create a brand for your small business, too. Since you probably don't have a big budget, here

Consumers Now Spending More Time on Mobile Apps Than the Web

2011-06-21T11:37:00.000-07:00

Consumers are spending more time on mobile apps than on the web for the first time, a new report claims. Flurry compared its mobile data to stats from comScore and Alexa, and found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. (See chart below.) The shift comes as combined tablet and smartphone shipments eclipsed those of desktops and

The Anatomy of a Perfect Website Landing Page

2011-06-17T14:55:00.000-07:00

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4 Tips to Maximize Your Twitter Marketing

2011-06-10T03:29:00.000-07:00

Do you want to get the most from Twitter? Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.#1: Define your business goals and objectivesTake something you want to accomplish in your business and break it down into action items that are measurable and

How To - Human Behaviour 2 Human Brand Purpose

2011-06-10T03:15:00.000-07:00

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HOW TO SEO - The Periodic Table of SEO Ranking Factors

2011-06-04T03:21:00.000-07:00

Introducing: The Periodic Table Of SEO Ranking Factors SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers, but it’s too often considered some murky “dark art” or a sinful practice that should be avoided. It’s not. To help clear away some of the mystery and fear for those new to SEO, and provide a “reset” for those who are

WIN a 14" x 9" Banksy on Canvas Print

2011-05-31T13:49:00.000-07:00

Like Us on Facebook for a chance to win a 14"x 9" Banksy on Canvas Print win a 14" x 9" Banksy on Canvas print! Like it Share it for a chance to win a 14" x 9" Banksy on Canvas print! one lucky winner on our http://www.facebook.com/bluecrayonlondon page will be chosen at random. Remember you must be a fan of the bluecrayonlondon page to be in with a chance to win.

How Shoppers Interact with Retailers through Social Networks

2011-05-29T03:11:00.000-07:00

New Study Evaluates Consumer Behaviors, Attitudes toward “Social Commerce” -Research Examines Popularity of “Group-Buying” Sites, Location-Based Apps Washington, May 27, 2011 – Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study, a joint

How Moms of All Ages Use Smartphones for Shopping

2011-05-27T09:45:00.000-07:00

As smartphones spread to older moms, where does usage stand? Smartphones are spreading quickly throughout the population. eMarketer estimates 31% of US mobile users will have a smartphone this year, and according to research from mobile ad network Greystripe, many of those phones are ending up in the hands of older users. The company’s “Advertiser Insights Report” on moms who use

7 Traps to Avoid When Starting Your Business

2011-05-24T11:53:00.000-07:00

While economists continue to debate whether we're truly rising out of the recession or entering into a double-dip, one thing is clear: The employment sector is still in a slump. The strongest job growth seems to be in the small business sector, which has accounted for 65% (or 9.8 million) of the net new private sector jobs created in the US between 1993 and 2009, according to the Small Business

The Future of Augmented Reality - SmartAR

2011-05-23T06:19:00.000-07:00

Sony's SmartAR demoed live, raises the bar for augmented reality Remember Sony's SmartAR? The markerless AR technology that promises reality augmentation without the need for unsightly tattoos? It's back again, showing itself once more after an all-too-brief 48 hour layoff. A new live-demo shows Sony's markerless object recognition system focusing on posters, tables, books, and coffee cups in

How Do I Get People to Like My Brand on Facebook?

2011-05-23T01:47:00.000-07:00

It's a tricky question most marketers are asking themselves as brands' presence on the world's largest social-media platform grows by the day. And the answer is one many companies might not want to hear. It can be done, but it will take time, effort and -- yes -- money. The now ubiquitous "like" button appears all over the web via Facebook Connect, but perhaps nowhere does it leverage more