Blue Ocean Strategy

BIG Business Books Vs Small Business Books

2012-04-05T17:28:00.001+07:00

Having recently completed The Knack as noted in my prior post, I pondered why I enjoyed the book so much. I've read many books recently including: The World is Flat by Thomas Friedman, Tipping Point by Gladwell, The Business of America by John Steele Gordon, Freakonomics by Levitt and Dubnar, The Art of the Start by Guy Kawasaki, Small Giants by Bo Burlingham, The 4-Hour Work Week by Tim Ferriss, Blue Ocean Strategy by Kim and Mauborgne and From Good to Great by Jim Collins. I also read The Lost Symbol by Dan Brown (OK but not great) and City of Thieves by Benioff (Excellent!), but this post pertains to business books. I tend to place books I select to read into four categories: Small Business Books, Big Business Books, General Thought Provoking Books, and Fun Reads. Thus this list would look like this:

* General Business/Thought Provoking: Tipping Point, The World is Flat, The Business of America, Freakonomics
* Big Business: From Good to Great, Blue Ocean Strategy
* Small Business: The Knack, Small Giants, The Art of the Start, The 4-Hour Work Week
* Just for fun: City of Thieves, The Lost Symbol, Mayflower

Although I enjoy all of these categories, I derive the greatest business benefit from books like The Knack, Small Giants and The Art of the Start. These books apply directly to small businesses like mine. My own book, Your Virtual Success is geared toward small business, home based business or businesses trying to go virtual. There is a lot of practical, pragmatic, hands on advice as opposed to strategic or organizational oriented advice. The Big Business books like those mentioned above seem geared toward large corporations and teams which are buried in the muck and mire of bureaucracy, far removed from my daily routine. So if you're a small or emerging business, a would be entrepreneur or a home office based operation, read the The Knack or Small Giants (or even Your Virtual Success), and you'll gain some valuable small business insights - hold off on Blue Ocean Strategy or From Good to Great. And just for fun, pick up (or download) a copy of City of Thieves it's a great read, particularly when contrasted with The 900 Days.

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What is Litigation?

2010-09-08T15:23:00.001+07:00

According to William T. Reid IV, Cav. Diamond McCarthy LLP, is the process of litigation persons and / or to resolve a dispute between the company and receive compensation for damages or losses. This process is also called "process" can be made public in court or outside the court in circumstances.

Litigation began with a complaint to the court. This complaint is what starts the process, and the complaint is a statement describing the basis ofRequest evidence to support this claim, and what the person / company expects to be compensated. Now that there are two sides to every story of the person or company against whom the complaint from the so-called cross-complaint, which can make their version of the circumstances.

In case of dispute is the plaintiff and the defendant. The actor is the person or company, a complaint. The defendant is the person or company that the complaint is made against. If itor more players accused then called parties.

Once a complaint is filed, the defendant has 30 days to respond to. If a defendant does not respond to any reason, you can ask the Court to hear the case without the accused present and a preliminary. If the sentence in your favor that you can be compensated without the accused ever there.

While litigation can be a complex process, not in all cases the court. If both parties are willing, it is possible to reach agreementbe performed outside of the courts with the so-called mediators. This person is neutral and helps if both parties see the strengths and weaknesses of their case in the hope of reaching a settlement.

If you have questions about litigation, you may want to get an attorney in your area, answer questions and walk you through the process.

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Blue Ocean Strategy - Set Your Company Apart From Competition

2010-07-31T16:11:00.001+07:00

For twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition. Such focus on the competition traces back to corporate strategy's roots in military strategy, including blue ocean software strategy. The very language of corporate strategy is deeply imbued with military references-chief executive "officers" in "headquarters," "troops" on the "front lines," and fighting over a defined battlefield.

Blue Ocean, using blue ocean software, denotes the industries that not existence today - the unknown market space or market unattained by competition. Blue Ocean strategy provides a systematic approach to making the competition irrelevant. This framework had been presented by Mr. Kim W Chan and Mauborgne Renee in their most sellable book entitle "Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant".

Red Ocean & Blue Ocean
Imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries in existence today. This is the known market space. Blue oceans, or blue ocean software, denote all the industries not in existence today. This is the unknown market space.

In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of existing demand. The dominant focus of strategy work has been on competition-based red ocean strategies. As the market space of red oceans gets crowded, prospects for profits and growth are reduced. Products become commodities, and cutthroat competition turns the red ocean bloody. Hence we use the term "red" oceans. Blue oceans, blue ocean software, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth.

Although some blue oceans, blue ocean software, are created well beyond existing industry boundaries, most are created from within red oceans by expanding existing industry boundaries. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. The term "Blue Ocean" or blue ocean software is an analogy to describe the wider potential of market space that is vast, deep, and not yet explored. It will always be important to navigate successfully in the red ocean by out competing rivals. Red oceans will always matter and will always be a fact of business life. However, with supply exceeding demand in more industries, competing for a share of contracting markets will not be sufficient to sustain high performance. Companies need to go beyond competing in established industries. To seize new profit and growth opportunities, they also need to create blue oceans.

ECO MAX Training & Learning Center provides Blue Ocean Strategy, or blue ocean software workshop for public listed companies, private held company, small businesses and Government body.

The author can be contacted via the web-site http://www.ecomaxmc.com/

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Blue Ocean Strategy

2010-05-26T10:53:00.003+07:00

source: http://www.ibscdc.org/blue-ocean-strategy-case-studies.asp
Successful businesses are either low-cost providers or niche players - thus says Michael Porter. However, many have opposed this idea and claim that it is flawed. For instance, Charles W. L. Hill, an educator, in 1988, proposed that a combination of differentiation and low-cost might be helpful for firms to achieve a sustainable competitive advantage and claimed that Porter's model was flawed because differentiation can be a means for firms to achieve low cost. Swedish educators Jonas Ridderstråle and Kjell Nordström, on the other hand, in their 1999 book Funky Business, follow a similar line of reasoning. They argue that 'Competitive Strategy is the route to nowhere' and that firms need to create 'Sensational Strategies' which is about playing a different game.

A similar strategy proposed by W. Chan Kim and Renée Mauborgne of INSEAD, is the 'Blue Ocean Strategy', which promotes creating 'Blue Ocean' or new market space rather than competing in an existing industry. It is in many ways similar to the ideas presented in Funky Business. For example, the 'competing factors' of the Blue Ocean Strategy are similar to the definition of 'finite and infinite dimensions' defined in Funky Business. Kim and Mauborgne claim that their strategy makes sense where supply exceeds demand. Once a blue ocean is created, it eventually turns 'red' over a period of time and ceases to guarantee success.
Red Ocean is the known market place (or industries), for which industry boundaries are defined and accepted, and the competitive rules of the game are known. Companies, here, try to outperform their rivals to grab a greater share of product or service demand. Profits and growth are reduced as the market space gets crowded. Products become commodities or niche with cutthroat competition turning the ocean red. Hence, the term red ocean gets coined. Blue oceans, in contrast, denote a non-existent industry or an unknown market space, where competition and demand is created rather than fought over. Competition, here, is irrelevant because the rules of the market are not set and there is ample opportunity for rapid growth and profitability. However, the corner-stone of Blue Ocean Strategy is 'Value Innovation', either in product, service or delivery, which creates value (not found in the current market) simultaneously for the buyer and the company.

I needed to explain the concept of 'Blue Ocean Strategy' in my class and was in search of some live examples that would demonstrate the above differences. With some search on the internet, I found many sites that explained the concept in detail but did not have examples. However, in the process I landed up in a website named www.ibscdc.org, where I got what I was looking for. The site contained quite a few case studies that demonstrated the concept with real life business examples. IBSCDC offered case studies like - Utility Computing: IBM On-demand, which demonstrated the introduction of a new concept called 'utility computing' in the IT industry by IBM; Toyota's hybrid vehicles which helped in creation of a new market space for the company in the US; the case study of Tivo which pioneered the concept of interactive television and gave rise to a whole new industry.

However, the web site was easy to browse - across pages, with clear categorization of the case studies and tabs that took the user to the list of related case studies that the user needs. Moreover, a click on the title of the case study presented a well written abstract and other details needed by the user. It offers a huge collection of case studies related to various topics like business strategy, entrepreneurship, finance, economics, operations management, corporate governance, HR, organizational behavior, marketing, international trade, CSR, etc.

Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business

LG Electronics: The Blue Ocean Strategy

Casinos Blue Ocean for Private Equity-after Change

About the Author IBSCDC, with well over 2700 case studies, 700 structured assignments and 900 teaching notes, is Asia Pacific's largest repository of business management case studies. All these case studies are developed for MBA programs, Executive MBA programs, Executive Development Programs, and other management-related programs and allied disciplines

The Marketing Strategy To Consider Is Blue Ocean VS. Red Ocean

2010-05-26T10:52:00.002+07:00

There are many different types of marketing strategies online these days that are being used to build successful businesses. There is one that you may not have heard of yet, it is the blue ocean / red ocean marketing strategy. What exactly is this strategy and what will it mean for business online in the future?

The concept is pretty simple to understand for this strategy. The red ocean is basically where all the industries are today. Meaning that there is a market that has been defined, has defined competitors and is how businesses are typically ran these days in any industry.

The blue ocean is calmer, smooth and there is little or no competition in industries. This is the ideal place to be for any business owner. Now, it is important to understand the differences between these two strategies. The differences are explained here.

One: Instead of concentrating only on the current customers you have, you will want to be able to attract new customers to the business as well. This can be hard to do, so many business owners don't even try; instead, they rely on their current customers, which means they are using the red ocean concept. Concentrating on new customers is used with the blue ocean concept.

Two: In the red ocean, there are a lot of businesses competing against each other for the current markets. In the blue ocean, new markets are created to serve, which means there is little or no competition.

Three: With the red ocean, the competitions immaterial because there is no one that can easily duplicate the ideas that will allow for commercial success. The blue ocean strategy is just the opposite; there is high value for a lower cost.

Between the red ocean strategy and the blue ocean strategy these are just a few, but not all of the differences. Take time to learn about these two strategies of marketing for yourself. In understanding it better this can be a great help. Understanding it is important because then anyone can choose the strategy that works the best for them.

The blue ocean / red ocean marketing strategy is something that you will start to hear a lot about in the future. All over the world these two strategies are going to be used in businesses; you just have to decide which strategy would be the best for your business to succeed. Because it is never known when one or the other will be the best for your business, so do your homework to learn more about each of the different strategies.  

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Download Audio Books today and enjoy books

2010-03-19T06:55:00.001+07:00

These have changed the way they consume literature and books of all kinds. In the past, reading a book too often, it takes a trip to a local bookstore and find the song you wanted to read, with your hard-earned money to buy the book and spend your free time you can and show your new book.

Today, many people around the world a better way to books and authors they enjoy found out how. By downloading audiobooks from the comfort of your home,are able to immediately start to hear their favorite songs.

There are 3 reasons why people choose to the whole world to download it.

Reason # 1: Audio books allow convenient shopping

Whilst many people visit their local library to find interesting songs of love, most of us do not have time. So, visit the library to buy the book you want to a job. Moreover, even if you know the title of the book you want to buy, the library oftennot the title in exchange.

Audio books offer savings not only in time, but to find the convenience to buy and enjoy the book you want without leaving your home. You can easily download and start listen to the books almost immediately. This convenience alone has motivated many people to start the download and listen to the songs of their favorite authors.

Reason # 2: Download audio books are cheap compared to their physicalColleagues

Are inexpensive. Most are priced lower than printed books. The reason is simple, there are fewer costs for production and marketing. You can also often deals you download audio books for free as a sample.

Reason # 3: audio books save you time

Time ago, wanted to read a book for hours curled up on the sofa or chair. Today many people lead fulfilling lives. They have two programs in their hectic personal and professionalLife. Free time is a luxury that not many can afford. As a result, people often do not have the time, the books they want to enjoy. To resolve this problem. Just download audio books, copy them to CD and listen to your favorite books while driving to and from the office. Or copy the book directly to your MP3 player and take them with you to the gym. This allows you to listen to almost every track, and you decide not to have to sacrifice other importantTask.

Downloading audio books is one of the times more efficient, convenient and affordable ways to enjoy the books you have always wanted to read. Impress your friends and family with your ability to discuss the many titles that have enjoyed, too. Download today as an example. You can, as easy and convenient the whole process be surprised recently.

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Personal Effects Shipping Guide

2010-03-17T09:05:00.001+07:00

In this current economic situation, many foreign citizens and students are back home or move to take more lucrative labor markets and countries with cheaper and better value for life and the necessity of their belongings. Personal effects, is another term for personal effects, household goods, furniture and even the excess baggage. For the latter, the majority use their agents to move excess baggage, instead of paying very high prices by the airlines ifcarry baggage with them.

If they decide to move, they must go in search of personal effects to the shipping company, moving all the requirements of shipping their goods to meet at home. Once you have the right business that they consider the best balance of cost, speed and reliability of what the company can provide their shipping and insurance should be found is one of them. Insurance is not automatically covered by the shipping companybut the line of navigation. However, this does not include personal effects, as they are professionally packaged. So if you are shipping personal effects must arrange its own insurance and offer them to the shipping company, so you put all the necessary documents to get your shipment. Other things to consider whether the shipping company to supply the program with the industrial packaging and palletising of insured their property. Palletizing of personal effects, is only necessarywhile passing through the sea.

The shipping company offers typically two to three modes depending on the size of your shipment. These modes of transportation are air, sea / ocean and road freight. If you have a small consignment kg to such a small bag with a weight of 32, would be your best opportunity to include aviation in terms of cost. Air freight is the fastest option, as the term is usually only 4 or 5 days for the most common destination in the world. Thesecond option is maritime transport, and most people would make about 5 suitcases ship this option because it is based on cubic meters and works a lot cheaper than airfreight want. The term for the transport by sea, depending on the origin and destination of the shipment. The third option is the road and that is the most common for people who send them home with their belongings from one European country to another like.

After deciding which bus is best for yourShipping and collected all necessary information then you are ready for shipment. Unlike the U.S. or Australia, which takes most companies in Europe sent a referral to the personal possessions were. Will be delivered after a few weeks after the goods have received a bill of lading from the shipping company and it is essential that you collect your goods from local agents, the proposed provision. The bill is basically a test that such personal effects belonging to proveYou and all expenses paid for the platform. If you have submitted the bill of lading for the local network provider's services be required to pay local customs and handling of the proceedings. Once you have done, are now free to collect your goods.

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The need for strategic marketing

2010-03-15T11:11:00.001+07:00

We find many companies that spending resources trying to sell the wrong markets against competitors that are stronger than them, as in the markets we are trying, are not understood, and the fundamental lack of concentration in this area due to the who sell their strategic marketing imperatives. We see companies that sell products could be significantly wrong with the wrong people the wrong customers and the work of the strategic marketing planning, the likelihood of change, and achieve astronger base in markets where they have the best opportunity to compete. Thus, CE is the strategic planning is a place in every business. Often, entrepreneurs in the marketing plans look as strategic documents that are pushed onto the backburner and have never actually put into practice, but if the strategic marketing planning is conducted as an exercise regularly and updated as part of the process for your company Business planning, you must 'll a lot more opportunities to accelerate yourGrowth of the company to gain sales and improving sales and profitability.

Let's talk about strategic marketing plan and why it is so important to the company. Many companies lack a strategic marketing plan, which is an orientation for the focus of their activities. The majority of the owners in terms of strategic planning in general to be a true exercise boring, but without a solid strategic planning of a company may be spending Resources are trying to sell, purchase, would notneeds a more targeted approach. Strategic marketing planning is to understand a number of advantages, including a meeting point for all internal employees and to be on the same page in terms of the focus of your business, know the market much more detailed understanding of competitors that the competition is, what are their strengths and weaknesses and how to compete with them, and to develop competitive strategies. StrategicLabeling program allows a company to its focus in terms of target markets, target groups, customer profiling and customer groups to define potential targets that will help your sales force be more effective when it comes to marketing your products or services is. Finally, the strategic marketing planning to speed really the foundation for the success of the program sales.

Strategic marketing planning begins with the definition of target markets, after the company and basicallyrequires research, how to segment the markets and a breakdown of these segments in terms of priorities for your business. If you can not afford, like most companies are after each segment, go to your market. What you need to do is to focus on the segments that the best opportunities for your business and have a better alignment with your company's strengths and core competencies, and what other focus. This is the key to a sustainable competitive advantage.Many companies operate what is called the Red Ocean Strategy, taking on sales in highly competitive markets, where the water is of a red color as a result of all the blood that is shed under all competitors struggle to concentrate for the same valuable customers. Smart companies, on the other side, the focus on what we call the Blue Ocean Strategy, the pools can be found, where the competition is not so wild and whereThe company has a better chance of winning and win the turnover to increase their sales ratio in relation to the total number of prospects and deals that you are. This is an example of the year can help the strategic marketing planning, to define a market society that is less competitive and that the company can be more unique.

Strategic marketing planning also focuses, in addition to targeting and segmentation of target groups and focus on customer profilingTerms of size, with attention to the region, which is their pain, what they need and how to align these needs with the product, the company's offerings and the fundamental strengths. Thus, a lot of time in strategic marketing makes really determine what is the target customer profiles are used. In addition, the marketing strategy should focus on the goal of the buyers in these perspectives with regard to the title, in terms of professional responsibilities in relation to the decision-making authority, and try toto understand exactly who the components of different, that the samples that the decision makers are in this audience. This works in terms of understanding the target audience in the market, which ultimately develop into the ability to messaging and positioning statements. It focuses on a lot of pain and the specific needs of these customers in the target company.

Another important element of the strategic marketing planning is doing competitive analysis. IfYour company does not have a clear understanding of what the competitive environment in key markets, as we can hope to win? Good analysis of competition means that all your competitors in the segment base categorize, to understand their strengths, weaknesses, opportunities and threats from those of competitors and the development of a competitive matrix that is directed to competitors at a table and not a comparative analysis between the company and its competitors, theimportant, depending on the products, services, offers, prices, features, service capabilities, geographic reach, all the criteria you use to see how you stack against the competition.

If you make a good competitive position analysis, you will be a much better understanding of the details of who your competitors are, how you have to compete against them and that the basis for the development of sound competition policy, which will be distributed, even if your company .He has broad implications for the products you produce, the types of services you offer, and what is perhaps most important to win it as a basis for the training of sales staff in dealing with their competitors in the competition and to advantage to build a sustainable competitive advantage. Every company needs to define its unique selling proposition and build a sustainable competitive advantage and the basis for this is that to understand the competition, where they are strong where you arestrongly against them, and how to win.

The next element of a strategic marketing plan is to create the position of your organization, what's the USP of your business unique, what are the aspects of your business that you really unique that you want customers and prospects, make to know first about your company? Overcoming the Most companies that try to load in their competitive market today makes really good job articulating what their uniqueSelling Proposition is and what their value proposition is in comparison to their competitors. By carving up to a few words that easy to create a vision in the minds of its buyers who are easy to understand the positioning of the process of defining how your business is, in its main market, including the location of their prospects and customers.

The next step in the process of strategic marketing planning, is of course the development of robust messaging - SpecificationsWords that are intended to be an accurate picture of the performance of your company and its unique selling proposition to their target customers and prospects to offer. Messaging is an artificial exercise to focus attention on the use of words needed to maximize the impact of the advertising message to customers. It is not easy to get the right message. Many companies make mistakes by using the same kind of ho-hum words, all their competitors are using andthis will be locked into an unfavorable position untenable competitive. Thus, the development of truly robust messaging so your potential customers and prospective customers of the target market is extremely important. Message when they have done well, should be developed in a manual messaging, as part of the strategic marketing plan. And these instructions messaging is a basis for the exits in your sales material, presentation, security, website, content, technical specifications, all proposalsFor clients being written, should all be issued from the core-messaging instruction happens in the process of strategic marketing planning. As short messaging is really the issue. Moreover, for all programs of marketing communications, whether generated advertising, direct mail and other forms of sales leads.

Why is it important to make strategic marketing planning? Strategic marketing planning is the basis for the development of a sales success, not concentratedProgram. Many companies miss out and go on the allocation of sales resources without major with a sales strategy. Sales strategy comes from the strategic plan for the labeling. What is your company doing to develop its marketing strategy and how well understood that the target customers, markets, segments that have become competitive? What is your unique selling proposition, you have a thorough analysis of what the competition and how you plan to win?Understanding your sales team, all of these elements relate to the successful conduct of their daily work? If your company needs in strategic marketing, can help our company.

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Blue Ocean Strategy - Future trends of the business strategy?

2010-03-13T13:15:00.001+07:00

I was speaking in Starbucks last club this afternoon with a friend on a new business that starts.

One of the things he mentioned this strategy unique business model, which is taught by tradition that in many business school. He said this type of strategy is different from the normal course of business concepts, we have heard and read from the usual management guru. This strategy is"Blue Ocean Strategy '

I had the idea, so I have some "research on the topic. Blue Ocean Strategy is a corporate strategy will be to tap the markets to compete to irrelevant unclaimed fascinated. The strategy is in the book" Blue Ocean Strategy "by Title professors W. Chan Kim and Renee Mauborgne embodies and published by the Harvard Business School Press. The authors argue thatBlue Ocean Strategy is the result of a multi-year study on strategic measures by more than 30 industries over a period of 100 years.

In the book "Blue Ocean" refers to an untapped market, a market where acceptance is little or no competition, the demand on its own because it is not too crowded. On the contrary, "Red Ocean" refers to a market where competition is very high. The market is considered to be very crowdedsince almost everyone has the same type of service and the same kind of goods.

The Blue Ocean Strategy is just something, something that the man is a higher value for a particular product or service innovation. As required to provide this additional cost would cover the costs caused by the value added by the characteristics of the product or service that the market is not really reduced at heart.

So that it can beunderstand to be a "local" application must be identified. According to my friend a classic example of how the Blue Ocean Strategy was here in the Philippines is the strategic moves of the Gokongwei group. As we all know, has the Gokongwei group of mobile companies, Sun Cellular and the airline Cebu Pacific at other companies.

Since the mobile phone market is already creating both Smart and Globe, Sun Cellular which is not saturated, to a "new market" bythe value of their products that already exist in other markets. As a result of this "added" value (which was open to the sun sun free calls) in a new untapped market. One could say that Sun Cellular is not in direct competition with Globe and Smart, but greater awareness of the people who buy into this "new market". As a result, many people now have two phones or two SIM cards for mobile phones dual SIM card. In this way, Sun Cellular is out-performing "Smart and Globe, buthave created a new market, the competition irrelevant.

In the airline Cebu Pacific has been able to the Blue Ocean Strategy by "value" of what people want to "fly" apply. People do not want for a newspaper, a hot meal or a hostess carefully dressed fancily flight. It is interesting that people can fly. "To do this, the fares must go because that is what are the people at heart. This allows in some way Cebu Pacificuse on the market, "unused". Today's market is defined as "customers who can afford to fly." The untapped market, "Anyone can fly." This results in advertising Cebu Pacfic's "Now everyone can be extremely Juan Can Fly" (a pun on "every Juan" = "all", with "J" "H" is Juan "universal", the name of the Filipinos John is just like the Americans).

Cebu Pacific was able to cut costs by reducing the cost of service functions that most peoplenot really important, like hot meals, etc.

As with the International Marketing Group (IMG) are involved, I can see clearly that the Blue Ocean Strategy in the way we use companies. I do not know whether they did so to be consciously or unconsciously. Instead of direct marketing of insurance products IMG teaches clients and intermediaries, the concepts of planning and financial management. (though not very) organizedThe product is not given priority. The broker shows his client's need for financial planning. The financial intermediary who is well versed in the concepts of financial planning leads to products that meet the needs of customers better. The market needs of people with financial planning can be claimed by IMG and the additional cost for this service value through reduced costs in terms of staff training and marketing initiatives as balanced IMG is working on a model that allows an insurance company andFinancial services companies outsource "their marketing and training. Other insurers have already been down this path. The trend now is that insurance agents are to be financial advisers.

Business brought a friend of mine has a similar concept, but it is more than just financial planning. He wants to introduce a value added service for customers that add value to existing services in order to penetrate untapped markets, "But I was not able to speakDetails of the plan yet, but I'm sure that it uses Blue Ocean Strategy would enable him to succeed in the new business that thinking. Perhaps the right time, I could help him promote his business by writing an article on it, probably when the final details of the plan have been decided. However, you can check on the website [http://www.premierebusinessinc.com]

In the traditional business strategy, we Talk of "crushing the competition", while in Blue Ocean Strategy speaks of the "creation of new markets with little or no competition." Instead of "strategic planning" Blue Ocean Resort strategist of "strategic thinking". Instead of "lower prices" in order to capture a market that is Blue Ocean Strategy to add "value" for products and services in demand in a market untapped.

Personally, I could say that the Ocean Blue> Strategy is a single strategy. Critics may say that the strategy has existed for some time and that the principles to be unique in the world apparently, the strategy found in more traditional business strategies. For me, the critics are just jealous that they were not the first to embody the "strategy" in a compact form. The argument of the critics are not valid at all that our way of discovering something or learn somethingdevelop, the knowledge that for generally accepted by the majority. A new theory is always something that has long been accepted as a scientific principle or theory constructed. (Just as the theory of relativity, based on the principles of thermodynamics, electricity, gravity, etc,) what ever the critics say, the strategy is to stay here for sure and will certainly have an effect on how future entrepreneurs, managers and executivesthink and do business in the coming years.

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Color Theory 101 for marketing professionals: 21 Rules

2010-03-11T15:26:00.001+07:00

A new customer who bought from me, a company of 54 years and said that his first goal of the company with a long face, was itself a new logo elevator. We started with what he wanted to talk, and although relatively open ideas, I was given strict instructions to avoid that uses a combination of yellow and orange in the current logo of the company. While we are on the discussion of color, I took a book PANTONE focus of our efforts. My client was curious to see how designersI'm looking for a choice of colors.

While always a certain amount of planning, I have several semesters of color theory. I've learned to look at the color in many different ways, how the colors react with each other, the relative nature of color, breaking the emotional quality of color like a prism the light into a rainbow, and some additive and subtractive color theory. I have my client, that most designers to develop their sense of color, after much practice. When my client left, I realized that the way I choseColor was not really a scientific theory or something, what I learned in school is based. The truth is that I learned to never anything as precious as the rules dictated by the basic insurance box of Crayola crayons.

First, there are really only eight colors. Pantone comes with the latest, greatest masters of the books every few years, but the reality is that eight basic colors that we learned in first grade: red, orange, yellow, green, blue, purple, brown and black. According to RoyG. Biv (the abbreviation of rainbow colors), Indigo allegedly part of the rainbow, but let's be honest: It's blue indigo. Pantone has the illusion of more, thousands more, but if you cut a sample from a house just outside the fan in the vicinity of the horizontal-vertical Pantone book and looked at independently, it is recognized as one of the 8 basic colors. Can lighter or darker, but still one of the eight basic. Since my second teacher taught my classmates and IAbout Roy G. BIV educate, we inform each other of color theory. Practicing our rainbow with a box Crayolas taught us everything we need to know to know about color. The following is a list of things that I think before you choose the color.

Brown is the color of poop
Use together never brown and yellow.
Nobody likes orange.
Together, they look dark blue and black, like a bruise.
Green and Red Christmas means.
Pink is girly, unless it's for chewing gum.
Yellow and black always looks like a hornet.
Pastels are childish.
Red means stop, and to love.
Green means go, and money, and spring.
Deep Purple is royalty.
Dark green, dark red and dark blue for a game of golf are fathers in the economy.
Everyone loves the sea, jeans and the sky is so blue, like it at all.
Red and blue on white paper and patriotism.
If you have a pastel yellow, and you do not press hard enough you can see not really.
The paper is useless are white as white pastels.
Orange and black for Halloween.
Black is for outline, details, letters of good and licorice.
If you have a red pen and do not push hard enough you will be pink.
Purple is good for boys and girls, all between
If you are only allowed to use a stylus to select a dark - you can do a lot of color if you press too much and in some places a little in others.

There you have it. I personally orange and I think the dark blue and white is a very mature loveCombination, but if you are not well chosen color, you can support the list ". Pantone colors have replaced the pins in my life, but I find myself thinking back to this list often. For example, I know If I yellow in a project, I can not use screens thin yellow, because it does not appear. Or if I have a bold design in red and am creating a different color, so I avoid the use of screens in red, as is the pink to understand anything but fat. It helps that there is no white inkin press standards in the same manner, a second grader, there is no evidence of a white chalk.

I hope this list, compiled from my many years of professional experience, will help you steer clear of mistakes and get a little "more trained on the color.

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Accelerating growth of the company this year - with a checklist Our New Year's Get Started

2010-03-09T17:36:00.001+07:00

As we head into a new year is the growth of our company at the heart of the strategy and planning meetings, at least for the first quarter. Some of you early birds have already begun this process in December, but also for other planning begins this month.

In my experience, there is the deliberate strategic growth from a combination of 3 business units: the ability to increase revenue, the management of operational efficiency and excellent leadership qualities both guideabove.

Increase your income is more than just try to expand your current market. Other factors, such as making each sale more profitable farming profitable manufacturer of partnerships and opportunities for the target markets unusual (Blue Ocean Strategy) are the main components of the plan for winning more.

Of course, if you pour more water (income) in a bucket of the Company), which has a hole in the ground, never fill again ((fullmore useful). You have to look for holes in your operation, the drainage to your winnings. Cut the inefficiency and waste. Two areas to consider how good you are now with your existing financial and human resources. The observation of how the money flows through your business will give you great insight, so do not make you stop wasting. The use of these weekly meetings and financial reports on the company financial well-being and make your money work for you to dig! This working group is smarter, notdifficult. Of course, if the workers did not produce the best are able to waste it on company profits. To make sure that performance reviews and prepare to know how you will motivate this year with training and incentives to help them achieve their goals.

After all, without great leadership will not happen to grow your business. Inspire others to implement your vision requires skill and planning. To know how, when and what you areto communicate with your employees is essential to reach a consensus, and then company-wide orientation. The alignment of all the efforts that makes the difference between a good year and a great year. A person pushing a stone up the hill, can not compete with the efforts of the team of twenty.

Sound strategy is to make a proper assessment of current business practices. In this sense, the review of a new year checklist.

New Year Checklist

Growing revenues

** WithIndividual rooms. They make the maximum profit on each sale?

** New home markets. She explores the full potential of the current market?

** New Markets. How much can you list?

** Alliances. How can a return customer or supplier alliances this year?

Cut Waste

** Budget Committee. Do you agree with them? effective?

** Assets. Have you checked your current and long-term assets in order to be awarded to other institutions? There are ways toYour money can work for you?

** Cash flow management. Growth needs money. Do your financial projections show weaknesses? Do not get caught in a hunger for cash. Last-minute loans can be expensive.

** Employees. Do your employees have clear goals and have the power to reach them?

** Waste operational. How will you try and reduce the activity of the waste, systems and practices?

Leadership

** To review the mission and vision of the company Statements. He clearly stated his vision?

** Training at the enterprise level. What subjects and what kind of training, in this year?

** Events Company. How will you connect your employees, customers and suppliers this year as a group?

These are general areas that you want to examine them. Remember, each company's blind spot, so try to be as objective as possible. You do not get lost in the details, but at least try to clarify,> Strategy and a simple plan for growth. It is the first step to working smarter, not more.

Remember, you have the potential for unlimited growth. They have a successful year 2008!

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Blue Ocean Strategy Example in Asia - Example 1

2010-03-07T19:43:00.001+07:00

One of the major changes that the airline industry have changed is the inclusion of aviation budget. Good example in Malaysia is Air Asia.

Air Asia has managed to avoid the red sea (in competition with Malaysia Airlines and regional airline like Tiger Air, Jet Air, etc.), look at the factors that are granted by the industry, and that the important factors to customers. With the four activities of the framework proposed by the Blue Ocean StrategyAuthors, Air Asia has many strategic step to ensure that they are doing, Malaysia Airlines and regional airline irrelevant implemented.

Example of a strategic step as follows:

Delete:

* Over the counter booking

* Free Food / Beverage Air

* Class seat reservation

: Reduce

* "Luxury" facilities provided by the airport lounge

* N. Ground Services

* Seat Quality

Raise:

* Concentrate on the main differentTarget

* Increase the frequency of flights

Make:

* Online Booking System

* Point to point travel system

With this strategic move, Air Asia is able to focus on the factors that actually bring value to customers, such as point-to-point travel system, easy reservation system, etc. This will help Air Asia, reduce costs and at the same time, increase the value for customers - Value Innovation.

In addition, Air Asia is not in a position to seek current customers, as already The authors of Blue Ocean Strategy.

Current airline customers:

* Customers who are cheap to buy the expensive tickets from Malaysia Airlines and regional airlines.

* Entrepreneurs in Malaysia and the ASEAN Region

Non-customers:

* Government Personnel

* Those who can not afford to buy expensive tickets, as found in rural areas, students or graduates.

With the success of the Blue> Ocean who dare to Air Asia, in other businesses such as hotels and Tune Tune Money. The concept is in the direction of Blue Ocean market.

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Blue Ocean Strategy Term - Pioneer-Migrator-Settler (PMS) Map

2010-01-24T21:42:00.000+07:00

Pioneer-Migrator-Settler (PMS) Map - Blue Ocean Strategy Glossary

Pioneer-Migrator-Settler (PMS) Map is both a diagnostic and planning tool that helps managers assess and plan their future growth at the portfolio level. The PMS Map is a 3-by-2 matrix where each row represents a business category - pioneers, migrators and settlers. With respect to the two columns, the first represents the business situation today, while the second column represents the business situation in the future. Managers can use the PMS Map to plot either businesses in their portfolio, or the products/services they offer.

Pioneers are businesses or products/services that offer unprecedented value to buyers. Their value curve radically diverges from the competition, and they have a mass following of customers. These businesses are Blue Ocean Strategies; they are the most powerful sources of profitable growth.

Migrators are businesses or products/services that offer improved value over competition, but not innovative value: they give customers more for less, but do not radically change the key factors of competition of their industry.

Settlers are businesses or products/services that offer more or less the same value to buyers as the rest of the industry. These are me-too businesses. Although they are often today's cash cows, settlers will not generally contribute much to a company's future growth because they are stuck within the red ocean of competition.

To assess a company's profitable growth prospects, a company should plot each business or product/service as a circle on the map according to the criteria above.

The size of each dot should reflect the amount of revenue earned from each business or product/service. Hence a business with relatively large revenues would be plotted as a large circle on the map; a business with smaller relative revenues should be plotted as a small circle.

Source: Business Strategy Terms, Blue Ocean Strategy Glossary at Blueoceanstrategy.com

Blue Ocean Strategy Term - Noncustomers

2010-01-22T21:40:00.000+07:00

Noncustomers - Blue Ocean Strategy Glossary

Noncustomers are customer groups who are either not served by the current industry's offering, or in the case of first-tier noncustomers, are existing customers who are about to turn away from the current industry's offering. Noncustomers can be grouped into three categories:
1. First-tier noncustomers are soon-to-be noncustomers: they use the current industry offering minimally, while searching for better options. They are waiting to jump ship and will leave this market as soon as the opportunity presents itself.

2. Second-tier noncustomers refuse the industry's offerings. These are buyers who have seen what the current industry has to offer as an option to fulfill their needs but have chosen against them.

3. Third-tier noncustomers have never thought of the current industry's offerings as an option. As such, they do not feel concerned by its offering. They are the farthest from the current market.

Often, companies focus on their existing customers and ignore noncustomers. They believe that their needs are too different from what they can offer or that they belong to other industries. To unlock untapped demand, managers must look outside of their typical customer base. By expanding their worldview beyond their current customers, they can reach beyond existing demand and unlock a new mass of customers that did not exist before.

Source: Business Strategy Terms, Blue Ocean Strategy Glossary at Blueoceanstrategy.com

Blue Ocean Strategy Term - Motivational Hurdles

2010-01-20T21:37:00.001+07:00

Motivational Hurdles - Blue Ocean Strategy Glossary

Motivational Hurdles are the blocks to motivating employees in executing a new strategy like Blue Ocean Strategy. Once a company is awakened to the need for change, managers must ensure that their employees act in a direct, meaningful and sustained manner. Too often breakthrough strategies fail because front-line employees fail to execute them properly. This is often the result of business leaders issuing grand strategic visions through massive top-down mobilization initiatives that are often a cumbersome, expensive, and time-consuming process. Particularly given the wide variety of motivational needs in most large companies, these overarching strategic visions often inspire lip service instead of the intended action.

Instead of diffusing change efforts widely, tipping point leaders follow a reverse course and seek mass concentration over mass mobilization to overcome the motivational hurdle. They focus on three factors of disproportionate influence in motivating employees: kingpins, fishbowl management, and atomization. See Kingpins, Fishbowl Management, Atomization and Tipping Point Leadership.

Source: Business Strategy Terms, Blue Ocean Strategy Glossary at Blueoceanstrategy.com

Blue Ocean Strategy Term - Kingpins

2010-01-20T21:35:00.001+07:00

Kingpins - Blue Ocean Strategy Glossary

Kingpins are key influencers in an organization. These are the individuals who are well respected and persuasive, and have an ability to unlock or block access to key resources. To execute Blue Ocean Strategy fast and at lower cost, leaders should concentrate on influencing the kingpins who have significant influence over the mass of employees instead of attempting to tackle everyone in the organization. See Motivational Hurdle.

Source: Business Strategy Terms, Blue Ocean Strategy Glossary at Blueoceanstrategy.com

Blue Ocean Strategy Term - Hot Spots

2010-01-20T21:33:00.001+07:00

Hot Spots - Blue Ocean Strategy Glossary

Hot Spots are activities that have low resource input but high performance impact. Taking resources away from cold spots (activities that have high resource input but low performance impact) and assigning them to hot spots is a way to execute Blue Ocean Strategy with limited resources. See Cold Spots and Resource Hurdle.

Source: Business Strategy Glossary, Blue Ocean Strategy Terms at Blueoceanstrategy.com

Functional Appeal to Buyers

2009-12-23T20:27:00.000+07:00

Functional Appeal to Buyers - Blue Ocean Strategy Glossary

Functional Appeal to Buyers refers to the functional utility buyers receive from a business or product/service based on basic calculations of utility and price. Competition in an industry tends to converge on one of two possible basis of appeal. Some industries focus principally on price and function based largely on calculations of utility; their appeal is functional. Other industries compete largely on feelings; their appeal is emotional. Yet what many companies fail to see is that the appeal of most products or services is rarely intrinsically one or the other. When companies are willing to challenge the functional/emotional orientation of their industry, they can often discover insights to create new market space. For example, if an industry is largely focused on a functional basis of appeal, ask: "What emotional elements can we raise or create to infuse our commodity products with new life by adding a dose of emotion?" See Six Paths Framework.

Source: BOS Terms, Functional Appeal to Buyers - Blue Ocean Strategy Glossary, Business Strategy at blueoceanstrategy.com

Four Actions Framework

2009-12-21T20:24:00.000+07:00

Four Actions Framework - Blue Ocean Strategy Glossary

Four Actions Framework is a tool that helps managers reconstruct buyer value elements into a new value curve that breaks the differentiation/low cost trade-off. It forces the organization to ask the following four questions:

1. Which of the factors that the industry takes for granted should be eliminated?
2. Which factors should be reduced well below the industry's standard?
3. Which factors should be raised well above the industry's standard?
4. Which factors should be created that the industry has never offered?

The first question forces managers to consider eliminating factors that may have made sense in the past, but do not add much value to buyers today. The second question forces them to consider reducing factors that may have been over-designed in the race to beat the competition. Hence those two questions address the low cost side of the equation by helping companies reduce their cost structure. The third question forces managers to uncover and eliminate the compromises that the industry has forced buyers to make. The fourth question helps managers discover new sources of value for buyers. The last two questions address the differentiation side of the equation.

Source: BOS Terms, Four Actions Framework - Blue Ocean Strategy Glossary, Business Strategy at blueoceanstrategy.com

BOS Terms - Fishbowl Management

2009-12-19T20:20:00.000+07:00

Fishbowl Management - Blue Ocean Strategy Glossary

Fishbowl Management is the process whereby the activities (action and inaction) of the key influencers of an organization, or kingpins, are made transparent to one another for all to see, as fish in a fishbowl. By placing kingpins in a fishbowl one can greatly raise the stakes of inaction. Light is shined on those who are lagging behind and those who are excelling. Punishment and reward, in turn, are given in a transparent and open way for all to see. For fishbowl management to work, it must be based on transparency, inclusion, and fair process. See Kingpins and Motivational Hurdle.

Source : BOS Terms, Fishbowl Management - Blue Ocean Strategy Glossary, Business Strategy at blueoceanstrategy.com

BOS Term - Fair Process

2009-12-18T20:18:00.000+07:00

Fair Process - Blue Ocean Strategy Glossary

Fair Process is the managerial expression of procedural justice in the formulation and execution of strategic decisions. Fair process inspires employees to cooperate voluntarily and to go beyond the call of duty in executing a Blue Ocean Strategy. The implementation of any great strategic vision relies on the support and alignment of all members of an organization. But commitment cannot be commanded: carrots and sticks only bring compulsory cooperation. Fair process inspires employees to use their energy and initiative to execute a strategy to the best of their abilities. There are three mutually reinforcing elements that define fair process:

1. Engagement. Engagement means involving individuals in the strategic decisions that affect them, asking for their input, and allowing them to refute the merit of one another's ideas and assumptions. Engagement communicates management's respect for individuals and their ideas. It sharpens everyone's thinking and builds better collective wisdom. The result is better strategic decisions and greater commitment from the entire organization in executing Blue Ocean Strategy.

2. Explanation. Explanation means that everyone involved and affected should understand why final strategic decisions are made as they are. An explanation of the thinking behind decisions makes people confident that managers have considered their opinions and have made decisions impartially in the overall interests of the company. An explanation allows employees to trust management's intentions even if their own ideas have been rejected. It also serves as a powerful feedback loop that enhances learning.

3. Expectation clarity. Expectation clarity requires that after a strategy is set, managers state clearly the new rules of the game and what is expected of employees. Although the expectations of a Blue Ocean Strategy may be demanding, employees should know up front what standards they will be judged by and the penalties for failure. When people clearly understand what is expected of them, political jockeying and favoritism are minimized, and people can focus on executing the strategy rapidly.

Source : BOS Terms, Fair Process - Blue Ocean Strategy Glossary, Business Strategy at blueoceanstrategy.com

BOS Term - Explanation

2009-12-16T20:17:00.000+07:00

Explanation - Blue Ocean Strategy Glossary

Explanation is an element of fair process. Explanation means that everyone involved and affected should understand why final strategic decisions are made as they are. An explanation of the thinking behind decisions makes people confident that managers have considered their opinions and have made decisions impartially in the overall interests of the company. An explanation allows employees to trust management's intentions even if their own ideas have been rejected. It also serves as a powerful feedback loop that enhances learning. See Fair Process.

Source: BOS Terms, Explanation, Blue Ocean Strategy Glossary, Business Strategy at blueoceanstrategy.com

BOS Term - Expectation Clarity

2009-12-14T20:14:00.001+07:00

Expectation Clarity - Blue Ocean Strategy Glossary

Expectation Clarity is an element of fair process. Expectation clarity requires that after a strategy is set, managers state clearly the new rules of the game and what is expected of employees. Although the expectations of a Blue Ocean Strategy may be demanding, employees should know up front what standards they will be judged by and the penalties for failure. When people clearly understand what is expected of them, political jockeying and favoritism are minimized, and people can focus on executing the strategy rapidly. See Fair Process.

Source: BOS Terms, Expectation Clarity, Blue Ocean Strategy Glossary, Business Strategy at blueoceanstrategy.com

BOS Term - Engagement

2009-12-14T20:13:00.001+07:00

Engagement - Blue Ocean Strategy Glossary

Engagement is an element of fair process. Engagement means involving individuals in the strategic decisions that affect them, asking for their input, and allowing them to refute the merit of one another's ideas and assumptions. Engagement communicates management's respect for individuals and their ideas. It sharpens everyone's thinking and builds better collective wisdom. The result is better strategic decisions and greater commitment from the entire organization in executing Blue Ocean Strategy. See Fair Process.

Source: Blue Ocean Strategy Glossary, BOS Terms, Business Strategy at blueoceanstrategy.com

Blue Ocean Strategy Glossary - Emotional Appeal to Buyers

2009-12-08T22:10:00.001+07:00

Emotional Appeal to Buyers

Emotional Appeal to Buyers refers to the emotional utility a buyer receives in the consumption or use of a product or service. Competition tends to converge on one of two possible basis of appeal. Some industries focus principally on price and function largely based on calculations of utility; their appeal is functional. Other industries compete largely on feelings; their appeal is emotional. Yet what many companies fail to see is that the appeal of most products or services is rarely intrinsically one or the other. When companies are willing to challenge the functional/emotional orientation of their industry, they often find new noncustomer insights. For example, if one is in an industry that is largely focused on an emotional basis of appeal, ask: "What are the extras we offer that add to the cost of our product without enhancing functionality? What if we eliminated or reduced these factors, can we create a simpler, functional, lower-priced, lower-cost offering that would dramatically raise buyers' value?" See Six Paths Framework.

Source: Blue Ocean Strategy Glossary - Emotional Appeal to Buyers, Business Strategy Terms at www.blueoceanstrategy.com

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BOS Term - Fair Process

BOS Term - Explanation

BOS Term - Expectation Clarity

BOS Term - Engagement

Blue Ocean Strategy Glossary - Emotional Appeal to Buyers

Accelerating growth of the company this year - with a checklist Our New Year's Get Started