Blue Acorn eCommerce Consulting

WTF Have We Been?

Kevin — Fri, 29 Jul 2011 15:17:41 +0000

If you’ve come to our site this year looking for advice, tips, and experiences from some of the amazing eCommerce initiatives we’ve been working on lately – you’ve been greeted with the sound of crickets chirping. We’ve surpassed the longest period of time ever without a single blog post, and some have even asked [...]

WTF Have We Been? is a post from: Blue Acorn eCommerce Consulting

Online Privacy Snafus Prompt the Government to Take Action

Melissa — Fri, 19 Nov 2010 15:45:26 +0000

From the earliest days of e-commerce, user privacy has been a paramount concern, on both sides of the transaction. Buyers are skittish about sharing their financial and personal data, and sellers are leery of violating regulations that could result in steep fees or even the demise of their business. In response to the recent Internet privacy [...]

Online Privacy Snafus Prompt the Government to Take Action is a post from: Blue Acorn eCommerce Consulting

Click and Mortar: The Best of Both Worlds

Melissa — Tue, 28 Sep 2010 14:25:06 +0000

For years now, there’s been a steady growth of online marketing and eCommerce businesses, leading many to wonder if brick and mortar stores will eventually become obsolete. After all, web-based stores can engage people from the comfort of their own homes, theoretically fulfilling all of their consumer needs with the click of a button. And [...]

Click and Mortar: The Best of Both Worlds is a post from: Blue Acorn eCommerce Consulting

Facebook Credits: The New Super Cyber Marketplace?

Melissa — Mon, 16 Aug 2010 14:00:42 +0000

In just a few short years, Facebook has revolutionized the way people socialize. The website has quickly become a household name, giving hundreds of millions of people a free and easy way to stay connected with friends, family, and colleagues across the world. But something much bigger could be on the horizon for the dot-com [...]

Facebook Credits: The New Super Cyber Marketplace? is a post from: Blue Acorn eCommerce Consulting

How Visits to Purchase affects Conversions

Kevin — Mon, 19 Jul 2010 15:53:47 +0000

We commonly use analytics data as a means to determine how to better speak to our customers in encouraging them to complete the purchase. While there are a plethora of eCommerce KPIs and metrics that are commonly referenced, at Blue Acorn we like to dig a little below the surface at metrics that probably [...]

How Visits to Purchase affects Conversions is a post from: Blue Acorn eCommerce Consulting

Organic eCommerce: The Lowdown on Green Hosting

Melissa — Tue, 13 Jul 2010 14:34:59 +0000

Whether you’re planning a new website for a start-up business or recreating an existing corporate site, now is the perfect time to take a closer look at your hosting company and determine whether there might be more environmentally friendly options. Green or “carbon-neutral” web hosting is an increasingly popular choice… but what qualifies a hosting [...]

Organic eCommerce: The Lowdown on Green Hosting is a post from: Blue Acorn eCommerce Consulting

Boost Sales with an Emphasis on Visual Marketing

Melissa — Tue, 22 Jun 2010 14:32:48 +0000

For most small business owners, common marketing strategies include taking out ads in trade magazines and newspapers, buying advertising space online, or handing out fliers. Then there are the plethora of “guerilla marketing” tools that can be used to generate a buzz in the community about your product or service. But did you know that [...]

Boost Sales with an Emphasis on Visual Marketing is a post from: Blue Acorn eCommerce Consulting

Coupons: Good or Bad for Online Sales?

Melissa — Wed, 26 May 2010 13:51:48 +0000

In theory, coupons are a win/win: they’re a great way for smart shoppers to stretch their dollar to the max, and an effective way for businesses to attract new customers and build the loyalty of the ones they already have. But online discounts work differently than the print coupons found in newspapers and brick-and-mortar stores. [...]

Coupons: Good or Bad for Online Sales? is a post from: Blue Acorn eCommerce Consulting

5 Lessons Learned From Social Media Debacles

Melissa — Tue, 20 Apr 2010 14:51:23 +0000

What do Nestle, Domino’s, Taco Bell, Honda, Asus, Time Warner, Pfizer, and Belkin have in common? Thanks to the Internet, they’ve all found out the hard way that there’s truth to the old adage, “You can’t un-ring a bell.” While social media can be a fantastic tool for making real connections with customers, it’s [...]

5 Lessons Learned From Social Media Debacles is a post from: Blue Acorn eCommerce Consulting

ShopIgniter Review: A First Look

Kevin — Fri, 02 Apr 2010 15:30:07 +0000

At Blue Acorn we’ve worked with a number of different eCommerce platforms – too many to count. And while we certainly do a lot of work with the Magento Commerce platform, the reality is that we are platform-agnostic, and we’re always on the lookout for new, innovative solutions in the marketplace that present significant advantages and [...]

ShopIgniter Review: A First Look is a post from: Blue Acorn eCommerce Consulting