Blue Acorn eCommerce Consulting

Bring ‘Em Back with Online Loyalty Programs

Melissa — Thu, 11 Feb 2010 14:51:35 +0000

As every business owner knows, the best customer is a repeat customer. A customer who visits your site and makes a purchase every week, or even every couple of months, is immeasurably more valuable than a casual, “one-off” customer who places one order and is never heard from again. Even so, many online businesses fail [...]

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3 Ways to Use Your Facebook Fan Base for Marketing Research

Robyn — Tue, 26 Jan 2010 16:00:52 +0000

One of the big, obvious differences between eCommerce enterprises and traditional bricks and mortar set-ups is this: the bricks & mortar shops can “see” their customers, talk to them, and develop a stronger profile on them. Sure, if you’re an eCommerce company with strong analytics, you can analyze keywords, bounce rates, referring links, etc. But [...]

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War, the Long Tail SKU Search Domination

Scott Buck — Wed, 06 Jan 2010 19:20:50 +0000

For mortal ecommerce merchants involved in search marketing- on a budget- this means adroitly picking the right search terms and channels to market your wares and then fully vesting them to ensure their don’t just appear in those search results but appear, appear and reappear yet again not only across multiple SKUs but again and again for a single SKU. Don’t just show up for the first page search results party. Own it.

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How to Use Twitter Effectively – What Twitter Type are You?

Robyn — Mon, 14 Dec 2009 14:24:08 +0000

Back in December, I wrote this post about Twitter. A lot has happened to this Internet microblogging company in the ten months since then, including its recent reception of 100 million dollars in funding and its valuation at one billion dollars. This past June, 44.5 million worldwide visitors checked out Twitter, which was up 15 [...]

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eCommerce Goes Cinematic

Melissa — Mon, 30 Nov 2009 15:31:09 +0000

They say a picture’s worth a thousand words—but with the rising popularity of multimedia on the web, a high-impact video can be worth a whole lot more than that. According to a study by ComScore, more than 168 million American web shoppers watched online videos during September of 2009, representing an invaluable opportunity to create [...]

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Hitting a Moving Target: Tips for Success in Mobile Marketing

Melissa — Tue, 17 Nov 2009 16:15:40 +0000

If you could get your hands on footage of 10 of your target consumers right now, 9 of them would probably be on the move. In today’s fast-paced, frenzied world, a majority of buyers are relying on their cell phones and hand-held devices as a primary means of receiving information. So it makes sense that more [...]

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Attract the Right Traffic with Content Syndication

Melissa — Mon, 26 Oct 2009 15:30:30 +0000

When it comes to building credibility, attracting new customers, and keeping them coming back for more, relevant and high-quality content is critical. As an added bonus, your content also serves an important role in boosting your site’s organic rankings, making it more likely that potential customers will find you in online search results. To really maximize [...]

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Preparing for the Holiday Rush

Melissa — Wed, 14 Oct 2009 13:55:54 +0000

For consumers, the passing of Labor Day signals the transition from swimsuits to sweaters. But for e-tailers, it marks the ramp-up for the biggest online shopping season of the year: the Christmas frenzy. The gap between web and brick-and-mortar purchases continues to shrink, most notably during the holidays. To help you get the maximum traffic—and, [...]

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PR: The Good, The Bad, & The Ugly

Robyn — Mon, 28 Sep 2009 14:30:04 +0000

Recently, I’ve been getting questions from people regarding PR. Unfortunately, many businesses confuse PR with marketing. They are different, but they do work in tandem. Or, in some cases, PR might be part of an overall marketing strategy. Another common misconception: many people think ”press releases” when it comes to PR, but that’s just one teeny-tiny part [...]

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Bing! Bingo or Bust? Tips on Naming Products and Services

Robyn — Thu, 10 Sep 2009 13:35:10 +0000

According to BusinessWeek, Microsoft took a total of six months to settle on the name “Bing” for its new “decision” engine (formerly known as “Live Search”). For six weeks, a team of eight brainstormed more than 2000 names. Then lawyers and linguists danced their way through the list and eliminated names that were being used [...]

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