Blue Acorn eCommerce Consulting

Facebook Credits: The New Super Cyber Marketplace?

Melissa — Mon, 16 Aug 2010 14:00:42 +0000

In just a few short years, Facebook has revolutionized the way people socialize. The website has quickly become a household name, giving hundreds of millions of people a free and easy way to stay connected with friends, family, and colleagues across the world. But something much bigger could be on the horizon for the dot-com [...]

Facebook Credits: The New Super Cyber Marketplace? is a post from: Blue Acorn eCommerce Consulting

How Visits to Purchase affects Conversions

Kevin — Mon, 19 Jul 2010 15:53:47 +0000

We commonly use analytics data as a means to determine how to better speak to our customers in encouraging them to complete the purchase. While there are a plethora of eCommerce KPIs and metrics that are commonly referenced, at Blue Acorn we like to dig a little below the surface at metrics that probably [...]

How Visits to Purchase affects Conversions is a post from: Blue Acorn eCommerce Consulting

Organic eCommerce: The Lowdown on Green Hosting

Melissa — Tue, 13 Jul 2010 14:34:59 +0000

Whether you’re planning a new website for a start-up business or recreating an existing corporate site, now is the perfect time to take a closer look at your hosting company and determine whether there might be more environmentally friendly options. Green or “carbon-neutral” web hosting is an increasingly popular choice… but what qualifies a hosting [...]

Organic eCommerce: The Lowdown on Green Hosting is a post from: Blue Acorn eCommerce Consulting

Boost Sales with an Emphasis on Visual Marketing

Melissa — Tue, 22 Jun 2010 14:32:48 +0000

For most small business owners, common marketing strategies include taking out ads in trade magazines and newspapers, buying advertising space online, or handing out fliers. Then there are the plethora of “guerilla marketing” tools that can be used to generate a buzz in the community about your product or service. But did you know that [...]

Boost Sales with an Emphasis on Visual Marketing is a post from: Blue Acorn eCommerce Consulting

Coupons: Good or Bad for Online Sales?

Melissa — Wed, 26 May 2010 13:51:48 +0000

In theory, coupons are a win/win: they’re a great way for smart shoppers to stretch their dollar to the max, and an effective way for businesses to attract new customers and build the loyalty of the ones they already have. But online discounts work differently than the print coupons found in newspapers and brick-and-mortar stores. [...]

Coupons: Good or Bad for Online Sales? is a post from: Blue Acorn eCommerce Consulting

5 Lessons Learned From Social Media Debacles

Melissa — Tue, 20 Apr 2010 14:51:23 +0000

What do Nestle, Domino’s, Taco Bell, Honda, Asus, Time Warner, Pfizer, and Belkin have in common? Thanks to the Internet, they’ve all found out the hard way that there’s truth to the old adage, “You can’t un-ring a bell.” While social media can be a fantastic tool for making real connections with customers, it’s [...]

5 Lessons Learned From Social Media Debacles is a post from: Blue Acorn eCommerce Consulting

ShopIgniter Review: A First Look

Kevin — Fri, 02 Apr 2010 15:30:07 +0000

At Blue Acorn we’ve worked with a number of different eCommerce platforms – too many to count. And while we certainly do a lot of work with the Magento Commerce platform, the reality is that we are platform-agnostic, and we’re always on the lookout for new, innovative solutions in the marketplace that present significant advantages and [...]

ShopIgniter Review: A First Look is a post from: Blue Acorn eCommerce Consulting

Six Strategies for Creating Conversational Copy

Robyn — Wed, 31 Mar 2010 13:51:45 +0000

Your copy’s main goal is to convert. It won’t convert (or it won’t convert as well) unless it engages the visitor. And you won’t engage visitors with dry, boring, corporate-sounding copy. You’ll engage visitors with copy that’s reminiscent of the conversations they’re having in real life and in real time on Twitter and Facebook (whether [...]

Six Strategies for Creating Conversational Copy is a post from: Blue Acorn eCommerce Consulting

Bring ‘Em Back with Online Loyalty Programs

Melissa — Thu, 11 Feb 2010 14:51:35 +0000

As every business owner knows, the best customer is a repeat customer. A customer who visits your site and makes a purchase every week, or even every couple of months, is immeasurably more valuable than a casual, “one-off” customer who places one order and is never heard from again. Even so, many online businesses fail [...]

Bring ‘Em Back with Online Loyalty Programs is a post from: Blue Acorn eCommerce Consulting

3 Ways to Use Your Facebook Fan Base for Marketing Research

Robyn — Tue, 26 Jan 2010 16:00:52 +0000

One of the big, obvious differences between eCommerce enterprises and traditional bricks and mortar set-ups is this: the bricks & mortar shops can “see” their customers, talk to them, and develop a stronger profile on them. Sure, if you’re an eCommerce company with strong analytics, you can analyze keywords, bounce rates, referring links, etc. But [...]

3 Ways to Use Your Facebook Fan Base for Marketing Research is a post from: Blue Acorn eCommerce Consulting