Blueclaw SEO Blog - Search Engine Optimisation

SPY ON YOUR VISITORS WITH GOOGLE REMARKETING PART II. Remarketing List Strategies

Eleni Buras — Thu, 22 Jul 2010 13:10:56 +0000

Last week we talked about the benefits of using Google Remarketing in display-based campaigns and discussed the ease of use, customisation opportunities, and overall flexibility provided by this targeting tool. Today I would like to talk about how to create effective remarketing lists and share a few ideas on what sort of visitors you should [...]

A lesson in Canonical URLs & Trailing Slashes

Monica Chia — Tue, 20 Jul 2010 15:00:01 +0000

Most websites will use the http://www.website.com structure as their main website URL and this will be the address used in link building campaigns. However in some circumstances, you may find that Google has indexed two versions of your homepage. E.g. http://www.website.com http://www.website.com/ http://website.com http://website.com/ http://www.website.com/index.html http://www.website.com/index.html/ These are called “canonical” URLs and for the best search engine results, you should get rid [...]

Spy On Your Visitors With Google Remarketing

Eleni Buras — Fri, 16 Jul 2010 16:19:25 +0000

Google Remarketing is a new Adwords targeting feature available for display-based campaigns. Remarketing allows you to find users who previously interacted with your site, and tailor your message to their specific interest. You can show users these messages as they browse sites across the Google display network. Remarketing focuses on interest-based targeting, which lets you reach [...]

SEO Spyglass Review

Ryan Gibson — Thu, 15 Jul 2010 16:00:56 +0000

If you are serious about ranking high within the search engine result pages and are serious about SEO then you will know that obtaining high authority, quality links from related website is one of the main factors in increasing ranking position. Links can be achieved through a number of methods. Sourcing high authority blogs with link [...]

5 Reasons Why Google Adwords Is Better Than SEO

Eleni Buras — Thu, 15 Jul 2010 14:31:30 +0000

If you want your online marketing campaign to be successful, you have to be a strong competitor within your industry and be fast and efficient in delivering your advertising strategies. Clients often complain that organic SEO requires too much effort and most importantly too much time to see the right return on investment. SEO requires [...]

Making Sense of Online Content

jessica — Wed, 14 Jul 2010 18:05:09 +0000

Generating content that is interesting and newsworthy is a popular technique in the world of online PR, especially for SEO purposes. The more interest your articles, blogs and news releases gain, the more likely you are to gain a high volume of clicks, brand exposure and ultimately traffic to your website. Below is a list of [...]

Increase Adwords Conversions with Ad Sitelinks

Eleni Buras — Mon, 12 Jul 2010 10:14:23 +0000

Ad Sitelinks is a new Google Adwords targeting feature for paid search ads that allows you to increase the value of your existing ads by providing targeted and relevant links straight to the right landing pages for users whose search terms have triggered your ad. Similar to the sitelinks which have been displayed for some time [...]

Convert Visitors into Buyers with Broad Match Modifier

Eleni Buras — Thu, 08 Jul 2010 13:55:31 +0000

The new Adwords Feature, Broad Match Modifier, allows you to create search queries which have a greater reach than phrase match but still allows you more control than broad match. Using modified broad match keywords can help improve your CTRs, attract more productive clicks and conversions at a positive ROI. With broad match, the Adwords system [...]

Blueclaw achieves new Google AdWords Certified Partner Status

James Holmes — Tue, 06 Jul 2010 13:06:14 +0000

Google recently announced that it is retiring the Google Advertising Professionals (GAP) program, originally launched in November 2004, and replacing it with the new Google AdWords Certification Program for agencies managing AdWords accounts on behalf of advertisers. We had previously attained the Google AdWords qualified company status in this program. We are pleased to announce today [...]

Ranking Well in Google Product Search

Ryan Gibson — Thu, 24 Jun 2010 10:43:11 +0000

Google shopping is the feature with a thousand names. Or maybe just three. Google shopping/Google base/Google product search offers those with an ecommerce website an opportunity to appear within the organic search results under high search volume terms. I have used the electrical industry (probably not the best example due to the competitive nature) as [...]