Blueprint Creative Group

Caribbean Tourism Summit Meeting in Jamaica; Little Growth Forecasted for Tourism in the Region

blueprintcreative — Wed, 06 Jun 2012 20:22:30 +0000

Tourism leaders with the Caribbean Hotel and Tourism Association (CHTA), the Ministry of Tourism and Entertainment, and the Jamaica Tourist Board (JTB) in partnership with the United Nations World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC) are meeting in Jamaica June… Related posts:

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Rebranding Haiti as a Tourist Destination: What it Would Look Like

blueprintcreative — Sun, 03 Jun 2012 22:43:11 +0000

The devastating 2010 earthquake in Haiti has sparked massive redevelopment efforts for the country with tourism development being a prime area of opportunity. With all of the foreign investments pouring in and all eyes on Haiti, the country has the national spotlight and can leverage… Related posts:

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U.S. Number Two in World Tourism Rankings Behind France, Brand USA Hopes to Help

blueprintcreative — Sat, 02 Jun 2012 13:15:54 +0000

We love infographics and found a pretty neat one highlighting world tourism rankings (compiled by the United Nations World Tourism Organization). This infographic takes a global total of 940 million tourists from countries around the world and makes a side by side comparison of the… Related posts:

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And the Tweet of the Week Goes to: Billionaire T. Boone Pickens vs Rapper Drake

blueprintcreative — Fri, 01 Jun 2012 00:12:30 +0000

What do you get when a multi-award winning 25-year old rapper and an 84 year-old billionaire energy tycoon has a Twitter exchange? You get more than 24,000 retweets. That’s what happened when Drake’s Tweet to his 7.4 million followers got upstaged by billionaire T. Boone… Related posts:

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Will Daytona Beach Finally Focus On Branding Itself As A Destination?

blueprintcreative — Mon, 21 May 2012 13:13:11 +0000

When you think of Daytona Beach, FL, what’s the first thought that comes to mind? Daytona 500. Bike Week. Spring Break. While those are major associations for the area, I doubt it’s enough to drive year-round visits. So the City has decided to focus more… Related posts:

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What President Obama’s Gay Marriage Support Teaches Non-profits About Messaging

blueprintcreative — Mon, 21 May 2012 13:11:00 +0000

For just a minute, let’s set aside our own personal views about the gay marriage debate and examine it from a messaging standpoint and how the same can be effective for how your non-profit mobilizes supporters towards a specific call to action. Timing…it’s all about… Related posts:

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Lessons From the Top City Tourism Agencies on Twitter

blueprintcreative — Mon, 21 May 2012 13:10:27 +0000

We love infographics, and this one makes a very compelling case for why tourism brands need to do more than just focus on Facebook. Twitter does a spectacular job of driving two-way engagement with prospective visitors and can be a great tool for creating engaging… Related posts:

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Non-profits Need to Learn When to Quit and When to Stick

blueprintcreative — Mon, 21 May 2012 13:01:50 +0000

I recently had a conversation with a frustrated non-profit founder…the kind of frustration where you’re stuck and don’t know what to do next and what went wrong. This non-profit was frustrated because their big, great idea for a cause campaign was failing big time —… Related posts:

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Is There An Art to Fundraising?

blueprintcreative — Mon, 21 May 2012 13:00:57 +0000

You’ve written what you believe to be the perfect appeal letter or email targeted to your donors. You’re sure that this time around your call to action will drive an influx of new donations and inspire passive donors to contribute to a specific giving campaign.… Related posts:

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The Impact of Mobile Usage and Social Behavior in Travel

blueprintcreative — Mon, 21 May 2012 13:00:36 +0000

Travel brands will have to rely more on mobile and digital marketing than on traditional marketing programs according to this infographic. Our always connected society means that travelers are relying more on mobile and social networks to make their travel decisions. This means that travel… Related posts:

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