Thanks to 37signals for pointing me to the Falling Water house video, to visit the Falling Water house website, click here.

Following is a list of websites, vendors, notes and tweets mentioned or seen at InnoTech.

I've sifted through the tweets from attendees to compile these highlights from the eMarketing Summit:

• 64% of viewers will finish a 30-sec video!
  
• Mix up some fun stuff in your tweets. All serious all the time gets old!
  
• You can manage your Twitter in 30 min a day!
  
• NEVER underestimate the rule of reciprocity!!
• Just heard @mkokc say that the "pingFm guys are from tulsa" Thats cool.
  
• Use social media to listen as much or more than you speak!
  
• Huge eMarketing mistake: having an intern manage your Twitter account.
• The number 1 reason people use social media sites is to showcase their own identity.
• Use social media to attract, generate interest. It's not a place to convert.
• ACT - attract, convert and transform.
  
• Content is driving conversion, but can happen slowly.
• Easiest place to SPARK conversation is Twitter. Best place to HAVE conversation is Facebook.
• People ready to purchase typically use 5 to 8 word phrases to search.
  
• Being Ominpresent? @giovanni dubs http://ping.fm as an absolute must-have.
• Do a 301 Redirect if you have irrelevant posts out there--link them to something fresh.
  
• Get a clue - merge offline with online - take advantage of opportunities.
  
• You can't break the rules if you don't know them.
• My job is to decimate my competition (@giovanni in reference to making sure his clients are promoted with most efficacy).
• Social Media To-Do List Hack: Schedule 15 minutes, 3 times a day. 
  
• Pick one or two (social media) sites out there & focus on them. 
• Yes, there's too much info out there. Waah. Get busy.
• ijustine - gets 2.5 million hits a week. Leveraging new media - MORE bang for your buck.
• High profile ppl in your company (executives, etc.) need to be on your watch list even though they have personal lives. 
• Watch Your Back. Monitor your articles of interest (i.e. Wikipedia "Watch" function).
• "Bring the Donuts" - Share Freely.
• Get on the homepage of (all) the (social) sites you can.

Websites/Tools mentioned:

• Bud URL: budurl
• Google WebMaster Tools
• Tube Toolbox: All in One You Tube Account Management, Automation Tools and Marketing Software
• Giovanni's Social Media Manifest
• TWiT.tv
• CoTweet: How Business Does Twitter
• sphinn: internet marketing news and discussion forums
• mixx: your blend of the web

Additional notes:

• get your brand name registered at all the social media sites and at new social network site - no one knows who will be the next Twitter
• use youtube because Google favors YouTube (Google owns YouTube)
• social media mullet: business in the front, party in the back - don't be all business all the time, people want to know both sides of who you are
• don't commit to what you can't do well with you time, commit to a few social media sites and don't worry about what you are not doing
• have a strategy, strategy determines your tools and tactics
• only 3% of people read corporate blogs

Other happenings at InnoTech:

Chris Wilson of The Marketing Fresh Peel created a Twitter list of peeps that attended the eMarketing part of the conference; Chris also delivered a session that I really regret I missed, Micro-Pulse: How Small Touches Impact the Heartbeat of Your Brand.

Another great service featured at Innotech was BuzzVoice (@roygeorgia), a new service that allows you to listen to the Web's top news and blogs.

My personal favorite new discovery amongst vendors at InnoTech this year was Eric Granata's Audio Footnote, (voice notes for podcasts), a service that allows you to instantly record notes while listening to podcasts and audiobooks on your iPhone. Launching in a few weeks, you can follow Eric's development, (Screen Four Software), on Twitter, here.

In summary: InnoTech was a great gathering of some of the brightest internet marketing specialists in Oklahoma and beyond. My only disappointment was with the early morning session, not the content nor the speakers but the insufficient amount of time given to the panel to speak. Given the depth of our home-grown talent, this panel could have spoken for another hour, easily, on the subject of social media and eMarketing.

To the organizers of the 2010 InnoTech conference: please consider giving more time and space to this panel of local experts, the benefit to you is that the reach of these local influencers is both broad and deep, therefore, the viral response will be much more significant and will thus increase attendance. The benefit to attendees is that we live and work with many of the brands represented locally, therefore we interact with these professionals on a regular basis. The dynamism from this interaction is a more robust return for all local brands represented.

If you have additional notes or highlights from the conference not listed here, please leave a comment or email me. I'm looking forward to InnoTech in Oklahoma City, 2010!

An exciting new iPhone app is now available that scans business cards and then syncs the data directly into your Mac address book. The app is from a German company and is called Cardreader (iTunes link here).

The new app costs $7.99 and even though it took me several tries, I eventually got used to it and could successfully scan about six out of ten cards. The app allows you to scan in landscape mode or portrait mode and each scan takes just a few seconds. There are some subtle nuances to scanning correctly (holding the card right for appropriate lighting, sizing up the card right for landscape or portrait mode) but this is a promising app, one that I hope our German friends will keep improving.

Note: on iTunes there are already negative reviews outweighing positive reviews for the app but as someone who has been considering spending anywhere from $150 to $250 for a business card scanner, spending $8 and living with its limitations is fine with me.

On a related note: don't forget about Shoeboxed: you simply mail your business cards or receipts to Shoeboxed and they scan and provide you a file for importing, a particularly useful service for the person who requires frequent, large volume scanning on a continual basis.