tag:typepad.com,2003:weblog-379450 2011-09-30T16:50:11-07:00 Articles for self-publishers and independent publishers about marketing, design and industry news. TypePad tag:typepad.com,2003:post-6a00d8341f8baf53ef015435cf5ffb970c 2011-09-30T16:50:11-07:00 2011-09-30T16:54:43-07:00

At age 40, most of us can read something 10 inches away. By age 50, that distance is usually closer to 16 inches and it increases as you get older. This condition, called presbyopia, is caused by the eye loosing its ability to focus and approximately 90 million Americans suffer from it.

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef01543309da69970c 2011-06-15T13:56:02-07:00 2011-06-15T13:59:06-07:00

Free eZine available for download. Well, it's finally done! I published the first issue of K Means Black a few years ago, but never quite had the energy to go at it again until late last year. The new edition...

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef01538e77b86e970b 2011-05-13T17:47:12-07:00 2011-05-22T21:56:41-07:00

A Picture Might Be Worth A Thousand Words, But There Are Times It Should Just Shut Up The book cover is the first thing people see when they are browsing in bricks and mortar bookstores or online. It’s often the...

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef01543226db74970c 2011-05-06T10:24:39-07:00 2011-05-13T19:26:23-07:00

I will admit I missed the old forums, the lively discussions and the interesting cast of characters from all over the world, with all different levels of experience…and then one day a few months ago, I found them again! Maybe not the same cast, but a few of them were there, and many more who were just as brilliant and just as interesting. There were at LinkedIn.com

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef014e87cf415b970d 2011-04-14T20:57:18-07:00 2011-04-14T20:57:18-07:00

I ask, because surely that place below us has really frozen over! Well-known book cover designer Henry Sene Yee, creative director at Picador, winner of AIGA's 50 Books / 50 Covers; recipient of The Art Directors Club GOLD Cube and...

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef0147e37d51c2970b 2011-03-26T21:22:15-07:00 2011-05-13T19:28:58-07:00

The Down-and-Dirty on Publishing’s Over-Promoted Technology by Peter Bowerman (Adapted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman. Fanove, 2007). In a recent year, Xlibris, one of the big names in POD...

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef0147e37cce46970b 2011-03-26T18:45:09-07:00 2011-05-13T19:30:39-07:00

Reviews Are An Effective Form of Book Promotion by Dan Poynter More than 300 titles are published each day.There is no way anyone can know and rank them.That is why bookstores, libraries and readers rely so heavily on book reviews....

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef014e869baa4c970d 2011-03-09T14:15:41-08:00 2011-05-13T19:32:33-07:00

It would seem a no-brainer that the world's so-called "third largest country" would be a prime advertising medium, but that's not necessarily the case. While Facebook may boast over 400 million users and have produced a projected $4 billion in advertising dollars for 2010, that doesn't mean it's necessarily the advertising gold mine it so obviously seems on the surface to be.

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef014e86690ddb970d 2011-02-28T23:06:42-08:00 2011-05-13T19:35:41-07:00

Don't you wish companies would offer you money to include an ad about them in your next book? Most of us would love such an infusion to our writing income.

Catherine Stevenson tag:typepad.com,2003:post-6a00d8341f8baf53ef0147e2cdf2b4970b 2011-02-24T20:58:09-08:00 2011-05-13T19:40:28-07:00

Building a Book Cover Sometimes book covers include only text, or color, or an image that’s almost ready-to-go, out of the package. Sometimes it takes a bit of creativity to get what you want. When Jessica James contacted me about...

Catherine Stevenson