BookExpoCast

Consumer Panel: Boomers Sound Off

rob@burstmarketing.com (BurstMarketing) — Thu, 02 Jul 2009 20:41:37 +0000

No mind-numbing polling or survey data! In this podcast episode, we get it straight from the Boomers: Insight, motivation and answers to what, where, when and why for book buying and reading behavior.

This panel was moderated by Neil Strandberg of the Tattered Cover book store in Denver, who is also a member of the BookExpo America Advisory Board. Strandberg was joined by panelists Joann Bottoni Jepsen, Ron Cullen, and Tom Fagen.

2009 Children’s Book and Author Breakfast: Amy Krouse Rosenthal

rob@burstmarketing.com (BurstMarketing) — Wed, 01 Jul 2009 21:34:27 +0000

Amy Krouse Rosenthal is an author of adult and children’s books; contributor to magazines and NPR; and host of the radio show Writers’ Block Party on WBEZ Chicago Public Radio. Her children’s books include Little Pea, Cookies: Bite-Size Life Lessons, and Al Pha’s Bet.

Her newest children’s book. Duck! Rabbit!, is available now.

2009 Children’s Book and Author Breakfast: Tomie de Paola

rob@burstmarketing.com (BurstMarketing) — Wed, 01 Jul 2009 21:26:52 +0000

Tomie de Paola has been published for 40 years and has written and/or illustrated over 200 books, including 26 Fairmount Avenue, Strega Nona, and Meet the Barkers. His work have been recognized with the Caldecott Honor Award, the Newbery Honor Award and the New Hampshire Governor’s Arts Award of Living Treasure.

de Paola’s new book, Strega Nona’s Harvest, will be released in September, 2009.

2009 Children’s Book and Author Breakfast: Meg Cabot

rob@burstmarketing.com (BurstMarketing) — Tue, 30 Jun 2009 18:16:35 +0000

Meg Cabot is the author of nearly fifty books for both adults and teens, selling fifteen million copies worldwide, many of which have been #1 New York Times bestsellers, most notably The Princess Diaries series, which is currently being published in over 38 countries, and was made into two hit movies by Disney.

Cabot’s new book, Allie Finkle’s Rules For Girls Book 4: Stage Fright, will be released in September 2009.

2009 Children’s Book and Author Breakfast: Julie Andrews Edwards

rob@burstmarketing.com (BurstMarketing) — Tue, 30 Jun 2009 17:42:01 +0000

Julie Andrews Edwards, actress, singer, and author, has been entertaining us for over 50 years. Most famous for her roles in the movies Mary Poppins and The Sound of Music , she has also been authoring children’s book for over 35 years. Her newest book is Julie Andrews’ Collection of Poems, Songs and Lullabies.

In this video podcast, from the 2009 Children’s Book and Author Breakfast, Andrews Edwards serves as the Master of Ceremonies.

Digital Debut: Tool Time

rob@burstmarketing.com (BurstMarketing) — Mon, 29 Jun 2009 21:15:11 +0000

This video podcast features an insider’s presentation of new and soon-to-be-mainstreamed web-based entities providing innovative digital services and tools to authors, publishers and readers.

Moderated by Mike Shatzkin, Founder & CEO of Idea Logical Co, Inc, this panel featured Hugh McGuire, co-founder & President of BookOven; Mark Coker, founder & CEO of Smashwords, Inc.; Neil Jones, inventor of the Cool-er Reader; and Peter Clifton, President & CEO, of FiledBy, Inc..

Mystery Authors Stage: Colin Harrison and James Ellroy

rob@burstmarketing.com (BurstMarketing) — Fri, 26 Jun 2009 18:35:12 +0000

James Ellroy is the best-selling author of such books as The Black Dahlia and L.A. Confidential. His new novel, Blood’s A Rover, is due to be released in September 2009.

Risk, also due out in September, is the new book from Colin Harrison. In addition to penning several highly-acclaimed novels, including Manhattan Nocturne, Harrison is a vice president and executive editor at Scribner.

The 2009 BEA Mystery Authors Stage was hosted by Sarah Weinman, who writes the crime fiction column for the Los Angeles Times and blogs at Confessions of an Idiosyncratic Mind.

2009 Saturday Book and Author Breakfast: Ben Mezrich

rob@burstmarketing.com (BurstMarketing) — Thu, 25 Jun 2009 19:23:28 +0000

Ben Mezrich, a Harvard graduate, has published ten books, including the New York Times bestseller Bringing Down the House. He is a columnist for Boston Common and a contributor for Flush magazine.

Mezrich’s new book is entitled The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal.

2009 Saturday Book and Author Breakfast: Jeannette Walls

rob@burstmarketing.com (BurstMarketing) — Thu, 25 Jun 2009 19:23:10 +0000

Jeannette Walls has written for New York magazine, Esquire, USA Today and MSNBC.com. Her memoir, The Glass Castle, was a New York Times bestseller.

Her newest book, Half Broke Horses: A True Life Novel, will be released in October 2009.

2009 Saturday Book and Author Breakfast: Tracy Kidder

rob@burstmarketing.com (BurstMarketing) — Wed, 24 Jun 2009 20:21:50 +0000

Tracy Kidder is a Pulitzer Prize-winning author whose books include The Soul of a New Machine, Mountains Beyond Mountains, My Detachment, and Home Town. His new book, due out in August 2009, is entitled Strength in What Remains.

This video podcast features Kidder at this year’s Saturday Book and Author Breakfast.

2009 Saturday Book and Author Breakfast: Craig Ferguson

rob@burstmarketing.com (BurstMarketing) — Wed, 24 Jun 2009 20:16:23 +0000

Craig Ferguson is a writer, actor, stand-up comedian, and the host of The Late Late Show on CBS. His new memoir American on Purpose: The Improbable Adventures of an Unlikely Patriot, will be released in September 2009.

Ferguson served as Master of Ceremonies at the 2009 Saturday Book and Author Breakfast at BEA.

Furgosen

BEA Guest of Honor: Captain Chesley B. Sullenberger, III

rob@burstmarketing.com (BurstMarketing) — Tue, 23 Jun 2009 19:01:03 +0000

Captain Chesley B. Sullenberger who, along with his crew, safely landed US Airways Flight 1549 in the Hudson River, appeared at BookExpo America 2009 as a Guest of Honor, speaking briefly and signing autographs.

Sully’s memoir, Highest Duty: My Search for What Really Matters, is due out in December 2009.

Literary Lions: Richard Russo and John Irving

rob@burstmarketing.com (BurstMarketing) — Fri, 19 Jun 2009 20:34:03 +0000

BookExpo America 2009 featured many innovative new twists. A noticeable change for BEA veterans was the addition of two “Author Stages” in the middle of the show floor, where best-selling authors were interviewed about their new projects.

This “Author Stage” video podcast features Richard Russo, whose new novel is That Old Cape Magic, and John Irving, who’s highly-anticipated new book is called Last Night in Twisted River. New York Times journalist Charles McGrath served as host for this event.

2009 Sunday Book and Author Breakfast: Joe Scarborough

rob@burstmarketing.com (BurstMarketing) — Thu, 18 Jun 2009 17:08:26 +0000

The final installment of videos from the 2009 Sunday Book & Author Breakfast features Joe Scarborough, a former Republican Congressman from Florida and the host of “Morning Joe” on MSNBC.

Scarborough, who served as the Master of Ceremonies for this event, is also the author of The Last Best Hope: Restoring Conservatism and America’s Promise.

2009 Sunday Book and Author Breakfast: Gail Collins

rob@burstmarketing.com (BurstMarketing) — Thu, 18 Jun 2009 17:08:20 +0000

Gail Collins is a veteran journalist and columnist for the New York Times. Her new book, When Everything Changed: The Amazing Journey of American Women from 1950 to the Present, will be released in October 2009.

Collins is featured in part three of our videos from BEA’s 2009 Sunday Book & Author Breakfast.

2009 Sunday Book and Author Breakfast: Richard Russo

rob@burstmarketing.com (BurstMarketing) — Wed, 17 Jun 2009 22:29:39 +0000

The second installment of the 2009 Sunday Book & Author Breakfast features Richard Russo. Russo is a Pulitzer Prize-winning novelist, whose books include Nobody’s Fool, Empire Falls, and Bridge of Sighs. His highly anticipated new novel, That Old Cape Magic, is due out in August 2009.

2009 Sunday Book and Author Breakfast: Pete Dexter

rob@burstmarketing.com (BurstMarketing) — Wed, 17 Jun 2009 22:22:21 +0000

This video, part one of four from the 2009 Sunday Book & Author Breakfast, features Pete Dexter, a National Book Award winner for his book Paris Trout. Dexter’s upcoming novel, Spooner, will be released in September 2009.

Dexter is introduced by Master of Ceremonies Joe Scarborough, author of The Last Best Hope: Restoring Conservatism and America’s Promise.

CEO Roundtable with Tina Brown: Part 2

rob@burstmarketing.com (BurstMarketing) — Tue, 16 Jun 2009 16:32:20 +0000

In part two of the 2009 BEA CEO Roundtable, Tina Brown’s husband, Sir Harold Evans, former president of Random House, takes over as moderator of the panel.

Watch Part 2:

View Part 1 of this event.

CEO Roundtable with Tina Brown: Part 1

rob@burstmarketing.com (BurstMarketing) — Tue, 16 Jun 2009 02:08:05 +0000

Tina Brown, Co-Founder and Editor-in-Chief of The Daily Beast, led this spirited panel of publishing industry heavyweights at the 2009 CEO Roundtable, a signature part of the “Big Ideas at BEA” conference program.

Brown was joined by Brian Murray, President & CEO of HarperCollins Publishers Worldwide; Carolyn Reidy, President & CEO of Simon & Schuster; John Sargent, President & CEO of Macmillan; and David Steinberger, President & CEO of Perseus Books Group.

Watch Part 1:

Content Licensing and The Bottom Line: Up the Down Spreadsheet

rob@burstmarketing.com (BurstMarketing) — Fri, 12 Jun 2009 20:22:34 +0000

For publishers, authors and other content creators in 2009, the question remains, more than a decade into the digital revolution: Content & Copyright – Friends or Foes?

As the recent Google “books” case settlement shows, there are no easy answers. In spite of millions invested across the industry, managing rights and content with the highest-possible efficiency and customer value remains a challenge for leading players and independents alike.

In this podcast episode, Tracey Armstrong, President & CEO of Copyright Clearance Center, and Ned May, Director & Lead Analyst at Outsell, Inc., draw on extensive professional experience and research to present a state-of-the-art roadmap to content licensing solutions today.

Enter the API: Ecosystems Marketing for Publishers

rob@burstmarketing.com (BurstMarketing) — Thu, 11 Jun 2009 21:59:56 +0000

Traditional content companies like Reuters, the New York Times, the Guardian and Lonely Planet have embraced a new distribution channel - one that lets them create thousands of new content partnerships and create an ecosystem out of which exciting new user experiences and revenue opportunities will grow.

In this podcast episode Mashery founder and CEO Oren Michels provides an overview of this new channel and shares real-world examples of the most economical business development initiative you can launch this year.

Becoming an Agent of Trust: Publisher and Retailer Strategies for Harnessing New Social Media Tools to Grow Communities

rob@burstmarketing.com (BurstMarketing) — Thu, 11 Jun 2009 03:46:55 +0000

In the old days (and by that, we mean 10 years ago), the Internet was a place where one put up a site, paid for a few banner ads, and then everyone sat around and waited for the money to come in.

Ten years later, we’ve learned how to build dynamic relationships through content, through the use of social tools and community platforms, and by the new and expanding nature of trusted relationships in the Internet age.

Chris Brogan and Julien Smith, co-authors of Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, walk you through a simple exercise of goal-strategy-execution, sharing various social media and online marketing tools, such that you’ll come out with actionable next steps to pursue for yourself. Learn how to be a trust agent from the guys who wrote the book on such things.

Consumer Panel: Book Club Facilitators Sound Off

rob@burstmarketing.com (BurstMarketing) — Tue, 09 Jun 2009 23:48:43 +0000

In this session we get it straight from the Book Club Facilitators: Insight, and answers to what works, what doesn’t and how publishers, booksellers and librarians might further assist in their taste-making efforts.

This panel was moderated by Carol Fitzgerald, co-founder & President of TheBookReportNetwork.com. Fitzgerald was joined by panelists Esther Bushell, Jill Campbell, Sue Campbell, Katherine Schulz, and Marsha Toy Engstrom.

Twitter for (book industry) Dummies: Strategies and Apps for Enhancing Business Communication and Networking

rob@burstmarketing.com (BurstMarketing) — Mon, 08 Jun 2009 22:09:12 +0000

Think Twitter is just for the technorati? Are you using Twitter but have no idea how to enlist the APPS to increase the benefits?

Michael Gruen, co-author of Twitter For Dummies, tells you exactly how to cut through the social media mumbo jumbo and enhance your use and mastery of this fantastic tool. Whether you’re a newbie, casual user or pessimistic outsider, walk away with the know-how and confidence needed to employ Twitter as a useful business tool.

Crush It! Why NOW is the Time for Independent Booksellers to Cash In on Their Passion

rob@burstmarketing.com (BurstMarketing) — Fri, 05 Jun 2009 15:00:22 +0000

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business.

After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, his wine sales grew to $60 million a year.

Gary tells booksellers and publishers what they need to know, and do, to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one.

2009 The Heard Word: BEA’s AudioBook and Author Tea

rob@burstmarketing.com (BurstMarketing) — Thu, 04 Jun 2009 20:11:29 +0000

The 2009 BEA Heard Word: AudioBook and Author Tea featured Kathie Lee Gifford, author of Just When I Thought I’d Dropped My Last Egg; Lisa Scottoline, author of Look Again; and Katherine Kellgren, narrator of the Odyssey Honor-winning audiobook, Curse of the Blue Tattoo.

Listen to them talk about their books and upcoming audiobooks and the experience of hearing works translated into audiobook format.

Robin F. Whitten, Founder and Editor-in-Chief of AudioFile magazine served as master of ceremonies.

Stay Ahead of the Shift: What Product-Centric Publishers Can Do to Flourish in a Community-Centric Web World

rob@burstmarketing.com (BurstMarketing) — Thu, 04 Jun 2009 00:24:10 +0000

Publishers have necessarily been focused on short-term changes in their market environment because they’ve been happening fast. EBook sales are rising more quickly than anything else. But Mike Shatzkin, Founder & CEO of Idea Logical Co, is thinking of much bigger changes than these.

He looks out a couple of decades and imagines a world more different than today’s than the world of 20 years ago is different from today’s. He challenges the most basic assumptions we have always accepted that a book is “finished” when an author turns it in, that audiences are mostly reached through intermediaries, even that publishing is about products, and paints a believable picture of a completely different media and content world which, he maintains, is coming whether publishers like it or not.

So they require attention, but they don’t amount to much yet in the way of sales. Individual title marketing, which worked through a bunch of “usual suspects” that hardly changed year to year, has become a game of Whack-a-mole, with new blogs and social networks popping up for every book between the time you get a manuscript and the time you print a book. And sales channels and how you reach them are shifting with new online accounts sprouting while many brick-and-mortar accounts are dying and catalogs, sales conferences, reps dedicated to bookstores, and even “publishing seasons” themselves are endangered species.

Yes We Can: What the Obama Campaign Can Teach Us About Viral Marketing

rob@burstmarketing.com (BurstMarketing) — Tue, 02 Jun 2009 20:59:42 +0000

The viral promotion of the “Yes We Can” video by singer Will.i.am in support of the Obama campaign was designed to engage thought leaders, video enthusiasts and political bloggers instead of the traditional media. It became an Internet phenomenon, with more than 40 million views, and resulted in more traditional media than a high-budget traditional PR campaign could even dream of, with half a billion impressions of traditional media coverage (including Larry King Show, Today show and six articles in the NY Times) – all this without a single press release or outbound call from a publicist.

Landing just days before Super Tuesday, the phenomenon is largely credited with swinging popular sentiment from Hillary Clinton to Barack Obama during the 2008 Democratic primaries. What’s the viral hook in your book?

Michael Terpin, Founder & CEO of SocialRadius, explains what elements are needed to cause virality in a video and how it all begins in marketing through the blogosphere, rather than waiting around for your video to “go viral” on YouTube.

The Impact of Free (and Piracy) on Book Sales: An Update on The Piracy Project

rob@burstmarketing.com (BurstMarketing) — Tue, 02 Jun 2009 01:32:01 +0000

As digital content has become more available and more commonly distributed in book publishing, fears of piracy and lost sales have grown.

While the debate over the impact of “free” content has been at times heated, the discussions are more often than not characterized by a lack of hard data. To address this data gap, O’Reilly Media began a project in 2008 to characterize the “free” universe, catalog and assess recent experiments, establish ways to measure the benefit or cost of free distribution and conduct some follow-on experiments of their own.

This podcast episode featuring Brian O’Leary, Principal of Magellan Media Consulting Partners, serves as an update on this ongoing study.

What’s New at BEA 2009? Lance Fensterman Gives us the Scoop

rob@burstmarketing.com (BurstMarketing) — Wed, 27 May 2009 14:00:14 +0000

With BookExpo America 2009 one day away, it’s time to finalize your plans for making the most out the show. Once again, BEA Event Director Lance Fensterman took a few minutes out of his day to speak with us about what’s going to be new and cool this year at the Javits Center.

From the New Media Zone to the ‘Author Stage’ events, BookExpo America 2009 promises to give you myriad opportunities to improve your business.

Follow Lance’s blog during the show at www.mediumatlarge.net.

Chantel Christie Speaks to Teens in I Want To Live!

rob@burstmarketing.com (BurstMarketing) — Wed, 27 May 2009 13:00:02 +0000

Fifteen-year-old Chantel Christie is making her mark on the world as a singer and a positive role model for children as the youth ambassador on HIV/AIDS. She is now also an author. Her first book is called I Want To Live! A Teenagers Guide To Finding Self Love.

In this podcast episode, we talk to Chantel about I Want To Live!, which is a teenager’s guide to everything from diet and exercise to finding self-love.

This is a User-Sponsored Podcast

Transaction Publishers to Have Significant Presence at BEA

rob@burstmarketing.com (BurstMarketing) — Tue, 26 May 2009 20:07:04 +0000

Transaction Publishers is widely acknowledged as a major independent publisher of social scientific books, periodicals and serials. They offer publications in older, established disciplines such as economics, political science, history, sociology, anthropology, psychology, as well as recently established disciplines ranging from area research to urban studies, policy analysis, and philosophy of social science, organizational behavior, and criminology.

In this podcast episode Paul Myatovich, Sales Manager at Transaction Publishers, speaks with us about the company and the things they’ve done to expand during this economic downturn.

This is a User-Sponsored Podcast

Doug and Jackie Christie Score with No Ordinary Love

rob@burstmarketing.com (BurstMarketing) — Tue, 26 May 2009 19:42:18 +0000

Jackie Christie is a model, actress, fashion designer, author and mother of three. She also heads the successful record label, Jean Rah Fya records. Her husband Doug Christie is a long-time NBA basketball player.

Together, they wrote No Ordinary Love: A True Story of Marriage and Basketball, a first hand look into the private life of a professional basketball player and a behind the scenes peak into the crazy world of the NBA.

In this podcast episode, Jackie tells us about No Ordinary Love and what they do to keep the Christie family running smoothly.

This is a User-Sponsored Podcast

Book Leads Charge to Solve Mystery of Explorer’s Death

rob@burstmarketing.com (BurstMarketing) — Mon, 25 May 2009 15:00:22 +0000

Meriwether Lewis, the leader of the Lewis and Clark Expedition, died at age 35, on October 11, 1809. His death under mysterious circumstances is the subject of a new book, The Death of Meriwether Lewis: A Historic Crime Scene Investigation, co-authored by James E. Starrs and Kira Gale. Professor Starrs is also leading a team of forensic scientists for the purpose of analyzing Lewis’s remains to determine whether his death was a homicide or suicide.

In this podcast episode we speak with Starrs and Gale, who tell us why the death of Lewis has become such a passion for both of them, and fill us in on the progress of their project.

This is a User-Sponsored Podcast

PubServe Offers One-Stop Shop for Publishing Services

rob@burstmarketing.com (BurstMarketing) — Mon, 25 May 2009 14:00:19 +0000

Since 1976 Publication Services, Inc. has provided full-service book production services that emphasize the editorial quality of the end product. With fully staffed offices located in Illinois and India, their services include product development, OCR scanning, copyediting, page composition, file conversion, indexing, proofreading, and translation/copyediting in many languages. In addition, they offer a full-service art studio and Illinois-based project management services for worry-free book production.

In this podcast episode we talk to Molly Redenbaugh, PubServe’s Director of Marketing & Product Development. She tells us why PubServe insists on keeping many of their services inside the United States, and also previews their new e-book bundle.

This is a User-Sponsored Podcast

The Happiness Project: The American Dream, Reloaded

rob@burstmarketing.com (BurstMarketing) — Sun, 24 May 2009 15:00:13 +0000

Author Suzanne Murray, NCC, is founder and Managing Editor of StyleMatters Writing Services LLC, a publishing services firm partnering with publishers and authors to create and develop content for all genres of books, articles, web sites, social networking media, marketing products, video and more.

In this podcast episode, Suzanne previews her developing memoir, The Happiness Project, an account of her evolution from self-doubt to self-belief, from feelings of weakness to recognition of her relentless strengths as a mother, artist and entrepreneur. In discovering the secret to finding happiness amidst chaos, Suzanne guides us on an inspiring journey through our shared turbulent times, visiting the iconic ghosts of Lehman Brothers, Afghanistan and Katrina, and exploring the redefinition of the American Dream by a brave new generation coming of age. Grappling with the tumultuous forces of life as an entrepreneur and wife of a deployed military officer, Suzanne reveals her existential faith to believe that by just pursuing the happiness project, she’s already made it a success.

Murray’s first book, Leading With Your Values, was published with Dr. Paul King of the Wharton School in 2007. Suzanne will be at the StyleMatters booth (2358) on May 30-31 at BookExpo America 2009.

This is a User-Sponsored Podcast

Gostick Dangles Carrot with 2nd Edition of The Carrot Principle

rob@burstmarketing.com (BurstMarketing) — Sun, 24 May 2009 14:00:10 +0000

Adrian Gostick is the author of several successful books on employee engagement and retention. The Carrot Principle, a book he co-authored with Chester Elton, has been a New York Times and Wall Street Journal bestseller, and 24-Carrot Manager has been called a “must read for modern-day managers” by Larry King of CNN.

Gostick and Elton have now released the 2nd Edition of The Carrot Principle. We spoke with Gostick about what the two experts have learned since the printing of the original version, and the additional insight the 2nd Edition has to offer.

For more information, visit the Carrot Culture Website.

This is a User-Sponsored Podcast

Indiana University Press Bring Exciting New Titles to BEA

rob@burstmarketing.com (BurstMarketing) — Sat, 23 May 2009 15:00:37 +0000

Indiana University Press, founded in 1950, is recognized internationally as a leading academic publisher specializing in the humanities and social sciences. It produces approximately 140 new books annually, in addition to 30 journals, and maintains a backlist of some 2,000 titles. It emphasizes scholarship but also publishes text, trade and reference titles.

Its major subject areas include African, African American, Asian, cultural, Jewish and Holocaust, Middle East, Russian and East European, and women’s and gender studies; anthropology, film, history, bioethics, music, paleontology, philanthropy, philosophy and religion. It also features an extensive regional publishing program under the Quarry Books imprint.

In this podcast episode we are joined by Marketing and Sales Director Pat Hoefling, who previews some of her favorite new titles in the IU Press Catalog.

This is a User-Sponsored Podcast

Jeary Brings Purpose-Filled Presentations To Christian Market

rob@burstmarketing.com (BurstMarketing) — Sat, 23 May 2009 14:00:09 +0000

When many of America’s top executives seek a strategic communications expert they are eventually led to Strategic Facilitator, Tony Jeary. Jeary has invested his life and career in helping others discover new clarity for their vision, develop focus on direction and create powerful execution strategies that strategically impact achievement and results.

In this podcast episode Jeary tells us about Purpose-Filled Presentations. In this book, written for pastors, teachers, small group leaders, greeters, staff members, as well as anyone interested in becoming better at personal evangelism, Jeary brings his techniques and strategies to the church.

This is a User-Sponsored Podcast

Sonic Boom! Book Explores Lasting Influence of Led Zeppelin

rob@burstmarketing.com (BurstMarketing) — Fri, 22 May 2009 13:30:36 +0000

Compared to The Beatles and The Rolling Stones, very few books have been written about Led Zeppelin. And nothing like this book has ever been published about the pioneering British rock group.

For Sonic Boom: The Impact of Led Zeppelin, author Frank Reddon conducted over 40 exclusive, primary source interviews with audience members, musicians, broadcasters, published Led Zeppelin authors, university professors, ethnomusicologists, and others. The result is an unprecedented look at how the band influenced the course of popular music history.

In this podcast episode, Reddon lets us in on some little-known facts about the legendary band and talks about their influence, which is still running strong today.

This is a User-Sponsored Podcast

Get in on The Secret: Hot New Titles from Beyond Words at BEA

rob@burstmarketing.com (BurstMarketing) — Fri, 22 May 2009 13:00:01 +0000

Beyond Words Publishing was founded in 1983 as a publisher of fine coffee table books and, in partnership with Atria Books, has grown into the well-known Mind, Body, Spirit publisher of New York Times Best Sellers, The Secret and The Hidden Messages in Water, as well as a multimedia company that produces and distributes transformational DVD and music products.

In this podcast episode we catch up with Danielle Marshall, Marketing Manager of Beyond Words. Danielle fills us in on the exciting new titles Beyond Words is bringing to BookExpo America 2009.

This is a User-Sponsored Podcast

City Diecutting Partners with Publishers for POP Book Displays

rob@burstmarketing.com (BurstMarketing) — Thu, 21 May 2009 17:53:57 +0000

City Diecutting-Book Displays is the country’s premier manufacturer of quality point-of-purchase corrugated displays for both books and AV materials. In business for more than 20 years, City Diecutting services over 400 publishers exhibiting at BEA.

In this podcast episode we speak with Frank Matonti, Vice President of Sales for City Diecutting. Frank delves deeper into the company’s vast experience in publishing and tells us why City Diecutting products help push more books out the doors of retailers.

This is a User-Sponsored Podcast

Computac Continues Point-of-Sale Innovation with [i]merchant

rob@burstmarketing.com (BurstMarketing) — Thu, 21 May 2009 14:00:10 +0000

Computac, Inc., a software developer based in West Lebanon, New Hampshire, was founded in 1965. They provide comprehensive, turn-key system solutions for customers across the United States and Canada. Computac’s Retail Division offers point-of-sale/inventory management products to bookstores and magazine stores.

In this podcast episode, we speak with Mike Hartman, Computac’s Retail Division Vice President, about their newest product for the book retail industry, [i]merchant.

This is a User-Sponsored Podcast

Find Deep Discounts at Wholesale Christian Books

rob@burstmarketing.com (BurstMarketing) — Wed, 20 May 2009 19:05:10 +0000

Wholesale Christian Books is a bargain book wholesaler. Not a publisher, they acquire most of their product from publishers by truckload and sort it to sell individually by title. Their standard discount on bibles is 70% off the publisher’s list price and books are 80% off.

In this podcast episode, we speak with Wholesale Christian Books Sales Executive Estelle Davis.

This is a User-Sponsored Podcast

Ken Auletta to MC Saturday Book and Author Luncheon

rob@burstmarketing.com (BurstMarketing) — Wed, 20 May 2009 18:20:07 +0000

Ken Auletta has written Annals of Communications columns and profiles for The New Yorker magazine since 1992. He is the author of numerous books, including four national bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed And Glory On Wall Street: The Fall of The House of Lehman; The Highwaymen: Warriors of the Information Super Highway, and World War 3.0: Microsoft and Its Enemies.

His new book, Googled: The End of the World as We Know It, not only takes us inside the inner workings of Google, but also profiles online giant’s founders.

Auletta will serve as the Master of Ceremonies at the BEA 2009 Book and Author Luncheon. He will be joined by panelists Pat Conroy, author of South of Broad; Lorrie Moore, author of A Gate at the Stairs; and Dan Pink, author of Drive: The Surprising Truth About What Truly Motivates Us.

Flying Saucer Planbook: Action Heroes Need Action Spaces!

rob@burstmarketing.com (BurstMarketing) — Tue, 19 May 2009 21:25:03 +0000

Craig Caldwell describes himself as “an actual brain scientist and rocket surgeon.” After you take a second to decipher the wit and humor in that statement, you quickly come to the realization that Caldwell, the creator and author of the Action Spaces Corporation Planbooks, may be a very cool guy. Spend a few more moments in conversation with him, exploring his life, intellectual passions and creative endeavors, and his vision of the futuristic and fantastic as functional spaces, and ideas come roaring to life at warp speed.

We did spend a few minutes with Caldwell, and got him to tell us about his first Planbook, The Flying Saucer Planbook, a book of step-by-step assembly instructions, plans, and scientific information to help kids build their own Flying Saucer Action Model.

This is a User-Sponsored Podcast

China Printing Solutions: Western Quality with Eastern Pricing

rob@burstmarketing.com (BurstMarketing) — Tue, 19 May 2009 16:43:34 +0000

China Printing Solutions International is a Shanghai based professional print management company providing book printing, packaging and other Asian procurement services. CPS blends Western best management practice with more than a decade of hands-on practical China experience to provide global clients in depth technical knowledge, a meticulous 7-stage quality management system, transparent, honest communication and ongoing cost reductions.

In this podcast episode, we talk to Aaron Landis, China General Manager, who walks us through the steps of their 7-stage quality management system and talks about their 52-point inspection criteria.

This is a User-Sponsored Podcast

Itty Bitty Booklight Just the Itty Bitty Start for Zelco Industries

rob@burstmarketing.com (BurstMarketing) — Tue, 19 May 2009 04:07:44 +0000

Founded in 1976, Zelco Industries has a long history of producing products that we didn’t know we need…until we saw them. A prime example is their Itty Bitty Booklight, the first product of its kind on the market.

In this podcast episode we speak with Nicole Zeller, Zelco Vice President. Nicole fills us in on the history of this family-run business and explains why Zelco still designs, engineers, manufactures and distributes all of its own unique products.

This is a User-Sponsored Podcast

Tracy Kidder to Join Saturday Book and Author Breakfast Panel

rob@burstmarketing.com (BurstMarketing) — Tue, 19 May 2009 01:11:47 +0000

Tracy Kidder is a Pulitzer Prize-winning author whose books include The Soul of a New Machine, Mountains Beyond Mountains, My Detachment, and Home Town.

His new book, Strength in What Remains, tells the story of Deo, who grew up in the mountains of Burundi, and survived a civil war and genocide before seeking a new life in America. After finding an education at Columbia University, Deo returns to his native country to help people there, as well as people in the United States.

Kidder will be a part of the Saturday Book and Author Breakfast at BEA 2009. He will be joined on this panel by Jeannette Walls, author of Half Broke Horses: A True Life Novel; and Ben Mezrich, author of The Accidental Billionaires.

Late night host Craig Ferguson, author of American on Purpose: A Memoir, will be the Master of Ceremonies

B&H Finds Success with The Love Dare, Launches Fidelis

rob@burstmarketing.com (BurstMarketing) — Fri, 15 May 2009 22:03:14 +0000

B&H Publishing Group is America’s oldest Bible publisher, dating back to its roots in 1743. From its original core of Bibles, textbooks, and reference titles, B&H has blossomed into a major publisher of Christian living, fiction, youth, history, reference, electronic products and, of course, Bibles.

B&H Publishing Group’s stable of bestselling authors includes Oliver North, Chuck Norris, Gary Chapman, Beth Moore, Henry Blackaby, Vicki Courtney, Dan Miller, and Thom Rainer just to name a few.

In this podcast episode, we speak with B&H’s John Thompson, who lets us in on the secret behind their top-selling book, The Love Dare, and previews the new B&H imprint, Fidelis.

This is a User-Sponsored Podcast