BookingCounts

How a Travel Website is Like a Restaurant, with Lessons for Tourism Conversion Optimization

Scott (BookingCounts) — Sat, 12 May 2012 16:56:41 +0000

When designing an optimized travel website it helps to think like a restaurant manager. The way visitors find out about your tourism business, choose to learn more about your travel services, and decide to make a reservation is quite similar to the way tourists select restaurants while on vacation. Let me explain the 4 step… [Continue Reading]

Top 10 Ways to Convince Visitors to Click the Book Now Button

BCWord — Mon, 30 Apr 2012 16:15:40 +0000

Do you manage a travel and tourism business and want to get more visitors to click the “Book Now” button on your site? That is sole purpose of the BookingCounts blog, so I encourage you to browse recent articles from the menu above and subscribe to the exclusive Get More Bookings™ newsletter. To get excited… [Continue Reading]

Fax Hotel Bookings Top 10 Best Practices

Scott (BookingCounts) — Wed, 11 Apr 2012 10:09:50 +0000

I’m sure there are many of you readers who see the word “Fax” in the post title and wonder who in the world are still using fax machines to take bookings. While you rarely hear about making reservations by fax, they are still surprisingly commonplace, especially for smaller and independent hotels and places to stay… [Continue Reading]

Who Runs Your Tourism Business? Post About Us Photos and Keep It Real

Scott (BookingCounts) — Thu, 29 Mar 2012 18:37:34 +0000

People want to buy travel services from a real person and not a website. It makes no difference how exciting and flashy your travel company website may be. To convince more visitors to make a booking, you must show the world that you run a real tourism business staffed by actual people. Using stock photos… [Continue Reading]

BookingCounts Case Study: Avignon Wine Tour

Scott (BookingCounts) — Sat, 17 Mar 2012 16:08:54 +0000

Tourism Website: Avignon-Wine-Tour.com Booking Optimization: Trustworthy BookingCounts Analysis: Contact Page for Email Booking Date Performed: March 15, 2012 Background Having been a customer of Avignon Wine Tour while on holiday in the south of France in 2011, I am familiar with their website and excellent wine tour offerings. The company is highly regarded on TripAdvisor and… [Continue Reading]

Help Travelers to Reach Your Tourism Website Without the WWW

Scott (BookingCounts) — Tue, 13 Mar 2012 11:18:07 +0000

Do You WWW Your Tourism Website Address? The domain name for a tourism business website is your premium address on the Internet. It tells potential customers how to reach you on the Web to research trip opportunities and book travel. Every reputable tourism business must promote their website URL both online and offline in such… [Continue Reading]

How To: Printer Friendly Versions of Travel Website Pages

Scott (BookingCounts) — Tue, 21 Feb 2012 10:59:42 +0000

Smart phones, tablet computers, and mobile web-connected devices are great for traveling, but nothing is more reliable than a piece of paper in your hand while on a trip. Since your tourism website is full of important itinerary and booking information, your customers will likely want to print out pages to bring on their trip.… [Continue Reading]

BookingCounts Case Study: Flybe

Scott (BookingCounts) — Sat, 18 Feb 2012 08:42:12 +0000

Tourism Website: Flybe.com Booking Optimization: Reputation BookingCounts Analysis: Travel Deals Email Sign-Up Form Date Performed: February 17, 2012 Background Flybe is the largest regional airline in Europe and the only one to fly from Dublin, Ireland to the stunning (and green) Donegal area in the north west. They are competing with the big discount European carriers… [Continue Reading]

Spell Check Your Tourism Website to Gain Trust and Get More Bookings

Scott (BookingCounts) — Thu, 09 Feb 2012 10:48:12 +0000

Attention tourism business online marketing professionals and content managers: When was the last time you proofread your entire website to find and correct spelling mistakes? Do you have a written policy in place that requires every staff member to proofread and spell check content before it goes live, whether it is a tweet, event listing,… [Continue Reading]

Add a Suggestion Box to Get Traveler Feedback and Improve Your Tourism Website

Scott (BookingCounts) — Tue, 17 Jan 2012 11:28:32 +0000

Listening to your customers by asking for feedback is standard practice these days in the oh so competitive tourism industry. I find that a majority of tourism businesses ask for feedback via survey forms, in person, or by emailing travelers after they return from a trip. I agree that it is critical to find out… [Continue Reading]