BookingCounts

How To: Printer Friendly Versions of Travel Website Pages

Scott (BookingCounts) — Tue, 21 Feb 2012 10:59:42 +0000

Smart phones, tablet computers, and mobile web-connected devices are great for traveling, but nothing is more reliable than a piece of paper in your hand while on a trip. Since your tourism website is full of important itinerary and booking…

BookingCounts Case Study: Flybe

Scott (BookingCounts) — Sat, 18 Feb 2012 08:42:12 +0000

Tourism Website: Flybe.com Booking Optimization: Reputation BookingCounts Analysis: Travel Deals Email Sign-Up Form Date Performed: February 17, 2012 Background Flybe is the largest regional airline in Europe and the only one to fly from Dublin, Ireland to the stunning (and green)…

Spell Check Your Tourism Website to Gain Trust and Get More Bookings

Scott (BookingCounts) — Thu, 09 Feb 2012 10:48:12 +0000

Attention tourism business online marketing professionals and content managers: When was the last time you proofread your entire website to find and correct spelling mistakes? Do you have a written policy in place that requires every staff member to proofread…

Add a Suggestion Box to Get Traveler Feedback and Improve Your Tourism Website

Scott (BookingCounts) — Tue, 17 Jan 2012 11:28:32 +0000

Listening to your customers by asking for feedback is standard practice these days in the oh so competitive tourism industry. I find that a majority of tourism businesses ask for feedback via survey forms, in person, or by emailing travelers…

A Definition and How to Offer Free WiFi at your Hotel or Tourism Business

Scott (BookingCounts) — Tue, 10 Jan 2012 03:02:27 +0000

Is free WiFi a travel privilege or a right? Browse the listing of any hotel on TripAdvisor or Booking.com and you are sure to find several post-trip reviews mentioning both annoyance and frustration with internet access while traveling. I for…

Travel Brochures and Downloadable Documents in Safe and Standard File Formats

Scott (BookingCounts) — Tue, 03 Jan 2012 15:22:39 +0000

Are you going beyond the limitations of the Web page by offering electronic versions of printed brochures on your tourism website? Inviting visitors to download a copy of your printed brochure is a win-win marketing practice. Travelers can virtually hold…

Travel Booking Emails Must Have a Valid FROM Address

Scott (BookingCounts) — Mon, 19 Dec 2011 16:33:03 +0000

Consumers planning a trip online need a reliable way to communicate with your staff to ask questions and complete bookings. Email is the still the most personal, reliable, and preferred way to get their business, especially when your visitors are…

Why Auto-Play of Travel Videos (and Music) is a Bad Idea

Scott (BookingCounts) — Tue, 01 Nov 2011 11:31:09 +0000

As a perpetual traveler I enjoy viewing travel videos, especially for new destinations and unique places to stay. Any tourism business can use a low-cost digital camera or even their smart phone to capture a hotel, resort, tour, or a…

Booking Contact Form – Let Me Count The Ways To Reach You

Scott (BookingCounts) — Sun, 09 Oct 2011 13:17:59 +0000

The “Contact Us” form on a tourism website is one of the Tourism Website Big 6 (Must Have) sections that include Travel Products, Pricing, Booking, About, and FAQ. I plan to outline each of these in a separate posting, but for…

Do It Yourself Tourism Website Optimization™

Scott (BookingCounts) — Thu, 08 Sep 2011 11:36:08 +0000

What Is Tourism Website Optimization™ (TWO) Getting more visitors to your website to “Book Now” is the goal of BookingCounts.com, accomplished by the methods of Tourism Website Optimization™ (TWO). Consumers browsing your website make near instant decisions about the trustworthiness…