tag:blogger.com,1999:blog-106326132024-09-02T01:16:49.876-07:00Writing, producing, and promoting tips booklets for marketing, motivating, and making money.Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.comBlogger932125tag:blogger.com,1999:blog-10632613.post-25380735843320157262011-07-08T11:21:00.000-07:002011-07-08T11:24:57.464-07:00<span class="Apple-style-span" style="line-height: 14px; -webkit-text-size-adjust: none; "><div class="popular-article" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-style: inherit; font-size: 12px; vertical-align: baseline; -webkit-text-size-adjust: none; "><div class="user-contributed" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-style: inherit; font-size: 12px; vertical-align: baseline; -webkit-text-size-adjust: none; background-color: rgb(255, 255, 255); "><h3 class="groups" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 16px; vertical-align: baseline; -webkit-text-size-adjust: none; color: rgb(51, 51, 51); "><span class="Apple-style-span" ><br /></span></h3><p class="summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-style: inherit; font-size: 13px; vertical-align: baseline; -webkit-text-size-adjust: none; "><span class="Apple-style-span" >People often ask "has anyone written about my topic yet?" That always brings a smile to my face and some variation of the following reply: "Probably, and so what? Write yours anyway. You have your unique perspective. You'll market it differently than anyone else, and so on."<br /><br />I've written and taught about booklets for ages, from my point of view. There are others who have also written about booklets, from their point of view. One of the people I continue recommending to my clients and audiences is Marcia Yudkin. I've known her a long time and have the highest regard for her.<br /><br />Marcia's knowledge is different than mine. Her approach is different from mine. She brings you a perspective that fits well with mine, yet expands it in many ways. Her information is outstanding. It's why I became an affiliate of hers early on.<br /><br />She recently revised a publication that you'll want to have. It's called <a href="http://www.1automationwiz.com/app/?af=744651&amp;u=www.yudkin.com/bookletsreports.htm"><b>Profiting from Booklets &amp; Special Reports.</b></a> It now includes advice on publishing reports and booklets for the Kindle and a thoroughly updated resource list.<br /><br />Buy the new edition of this downloadable how-to guide before July 12 and you also receive a one-hour downloadable audio in which she summarizes the steps in creating a saleable report and answers questions about the process.<br /><br /><a href="http://www.1automationwiz.com/app/?af=744651&amp;u=www.yudkin.com/bookletsreports.htm"><b>Click here</b></a> to learn more about it and to place your order.</span></p><p class="summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; vertical-align: baseline; -webkit-text-size-adjust: none; "><span class="Apple-style-span" ><br /></span></p><p class="summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; vertical-align: baseline; -webkit-text-size-adjust: none; "><span class="Apple-style-span" >Until next time,</span></p><p class="summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; vertical-align: baseline; -webkit-text-size-adjust: none; "><span class="Apple-style-span" >Paulette - who loves bringing you great resources </span></p><p class="summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; vertical-align: baseline; -webkit-text-size-adjust: none; "><span class="Apple-style-span" ><br /></span></p><p class="summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; vertical-align: baseline; -webkit-text-size-adjust: none; "><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></p><p class="summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; vertical-align: baseline; -webkit-text-size-adjust: none; "><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></p></div></div><div class="popular-item-meta" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline; -webkit-text-size-adjust: none; clear: both; overflow-x: hidden; overflow-y: hidden; "><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: 11px;"><br /></span></span></div></span>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-82059023962838604342011-06-30T11:55:00.000-07:002011-06-30T12:06:32.713-07:00<span class="Apple-style-span" >Have you ever wondered about leveraging your booklet content into other product formats, and who is actually doing it?</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >My colleague Marcia Yudkin shared that very information in her recent free weekly <a href="http://www.1automationwiz.com/app/?af=744651">Marketing Minute newsletter.</a> Christopher Knight, at EzineArticles.com (a thriving and popular online article distribution company, where you'll find several dozen of my articles) has come out with 52 article writing templates designed and packaged as a set of playing cards. I've often suggested card decks as a product line extension, and so does Marcia. Marcia goes to product ideas I've never consider yet enthusiastically applaud, including jigsaw puzzles, chocolates, trading cards, and many other formats. </span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Many tipsbooklets.com followers have found Marcia's products and services the perfect addition to go beyond what I teach. <a href="http://www.1automationwiz.com/app/?af=744651"><b>Go see for yourself.</b></a> She has a wide range of ways to assist you.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - who is always happy to refer you to outstanding colleagues</span></div><div><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></div><div><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></div><div><pre wrap=""></pre></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-61126941221489325452011-06-28T09:26:00.000-07:002011-06-28T09:35:03.589-07:00<span class="Apple-style-span" >You may be "leading" with your tips booklet or it may be an "also" in your business. Either way, be sure to let your clients and future clients know you are a larger resource for them. That means you have other related products and services of your own. You also probably have connections to people, products, and services within and beyond your expertise that you can introduce.</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Unless you make it clear to people that you are more than a "once trick pony," they have no reason to think otherwise of you. And it is YOUR responsibility to let them know. Assuming that they will connect the dots themselves leave everyone coming out on the short end. </span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - one-stop shopping for much more than only tips booklets</span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-82819569010710770962011-06-23T10:22:00.000-07:002011-06-23T10:34:26.084-07:00<span class="Apple-style-span" >How fast can you write your tips booklet? And why does that matter anyway?</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >The fastest I've known someone to write a tips booklet has been a few hours, immediately following a workshop I presented. The attendee went back to the hotel room and just wrote it out.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >The longest it's taken has been well over a decade. At last that's the longest I know about. Obviously it just wasn't time yet for that person, until it was.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Why this matters is at least two-fold:</span></div><div><ul><li><span class="Apple-style-span" style="font-family: verdana; ">People in the world need your knowledge and perspective.</span></li><li><span class="Apple-style-span" style="font-family: verdana; ">The booklet markets your business in some way.</span></li></ul></div><div><span class="Apple-style-span" style="font-family: verdana; ">Can you think of two more important reasons to write your booklet -- today?!</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >What the heck are you waiting for?</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - who took two weeks to write her booklet 20 years ago when she had no one's guidance to follow</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-8008412892810973472011-06-21T09:52:00.000-07:002011-06-21T10:04:09.557-07:00<span class="Apple-style-span" >When writing your tips booklet, write<b><i> to </i></b>the individual reader, using lots of "you." It's a great way to make a good connection without being presumptuous. </span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Writing "most of you..." can leave the reader wondering about "which part of me is being left out?" or be gathering many people into one assumption that may or may not be true.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Using a lot of "I," "we," and "our," can also lean toward excluding the reader.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Once you write "all" or "everyone" it makes something untrue since there is bound to be an exception.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Re-read your booklet manuscript from the perspective of the reader and see what you see.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - giving you information intended to be helpful in your life so you can be helpful to others</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div><div><br /></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-44672141790921545052011-06-16T10:11:00.000-07:002011-06-16T10:17:12.905-07:00<span class="Apple-style-span" >Yes, there are people who will spend tons of time and talent digging around online for free information that's in your booklet that you sell.</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >And there are plenty more who won't.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Having information in one place, put forth by you as an expert, with more in-depth ways to teach people what you know all make you the go-to resource to SELL what you've got.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >There are also plenty of companies and organizations who will buy your booklet and its contents to use to further market their product or service. SELL your booklet to them so they can then give it away.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - who believes in strategically giving away the booklet and also selling it</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-16217989591139698822011-06-14T11:36:00.000-07:002011-06-14T11:45:34.636-07:00<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size: 12pt; "><span class="Apple-style-span" >For many years I've been suggesting that a good way to sell or give away a downloadable version of your booklet when you're at a trade show or a speaking engagement is to provide a coupon with the URL to the specific place on your website.</span></span></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size: 12pt; "><span class="Apple-style-span" >Technology has now advanced to offer many other ways to do that, including providing what's known as a QR Code. If you're not familiar with a QR Code, it looks sort of like a bar code. This recent article below addresses the issue well enough for me to bring it to you. It was in last week's issue of one of a couple of my favorite ezines in the professional speaking industry. While the author speaks about DVDs and CDs, everything she writes applies to booklets and other formats of your information.</span></span></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><b><span style="font-size: 12pt; "><span class="Apple-style-span" >====</span></span></b></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span class="Apple-style-span" ><b><span style="font-size: 12pt; ">Selling downloads BOR (Back of Room)</span></b><span style="font-size: 12pt; "> — by Beth Terry<o:p></o:p></span></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size: 12pt; "><span class="Apple-style-span" >Since our audiences are usually split between those who want tangible product and those who want instant access via digital downloads, here’s a way to satisfy both.<o:p></o:p></span></span></p> <ul type="disc"> <li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size: 12pt; "><span class="Apple-style-span" >Make 100 of the DVD/CDs<o:p></o:p></span></span></li> <li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size: 12pt; "><span class="Apple-style-span" >Print 100 additional package covers (like square postcards) with a space on the back for a message<o:p></o:p></span></span></li> <li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size: 12pt; "><span class="Apple-style-span" >Using QR Codes, put a link on the back of the postcard that takes your buyer to a download page.<o:p></o:p></span></span></li> </ul> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size: 12pt; "><span class="Apple-style-span" >You can find a QR code generator and sticker maker at <a href="http://r20.rs6.net/tn.jsp?llr=fbkhbybab&amp;et=1105913492679&amp;s=4139&amp;e=001UNhjKiaxXPwn6rViOX8cK8cz-C0q-qDEi4XJ2v2eIKSP-Y3uQKDaulDYHPBjGchmdMUvPe-iFg9i2X65ttAro7WCirW1v07d2zJFTTqxdS0Y6Px-AQlg6A=="><span style="color:blue">Stickerscan.com</span></a>. (Note: QR Codes can be URLs, address info, or messages of different types.)<o:p></o:p></span></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size: 12pt; "><span class="Apple-style-span" >In your shopping cart, create unique download keys for individual sale.<o:p></o:p></span></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size: 12pt; "><span class="Apple-style-span" >When someone says, “I don’t want to cart around a CD, how do I download?” sell them a download right there. Give them a postcard with a sticker with a key printed on it. The QR Code will take them directly to the URL in your store that says, “Enter your download key here.”<o:p></o:p></span></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size: 12pt; "><span class="Apple-style-span" >You can make the key stickers on your computer using Avery labels, and you can order the stickers for the QR codes from stickerscan.com.<o:p></o:p></span></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size: 12pt; "><span class="Apple-style-span" >If your shopping cart doesn’t allow you to make keys, then just hand the buyer the postcard with the QR Code on it that takes them directly to a page in your store for the product. They can then go directly to the store and enter their payment information from their smartphone. And you don’t have to hand-process any payments. Either way you are giving them instant gratification.<o:p></o:p></span></span></p> <p class="MsoNormal"><o:p><span class="Apple-style-span" > ====</span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" >Until next time,</span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" >Paulette - bringing you ideas so you can choose what's best for you</span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" ><br /></span></o:p></p>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-3397508050103447592011-06-09T10:26:00.000-07:002011-06-09T10:34:58.344-07:00<span class="Apple-style-span" >On one of the three local network television evening news programs, they decided to schedule the weather report at 10 minutes into the broadcast rather than at the end. This became a point of distinction for this station by merely "shuffling the deck" of content, putting it in a different order.</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >It got me thinking about how that can apply to tips booklets. The easiest change is in the title of a booklet, focusing on a different audience. "110 Ideas for Organizing Your Business Life" can easily become ""110 Ideas for Organizing Your Small Business Office" or "110 Ideas for Organizing Your Child Care Business " or "110 Ideas for Organizing Your Interior Design Business" or "110 Ideas for Organizing Your ..." , well, you get the idea.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >What can you change without changing what you've got, and create a point of distinction for your business?</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - who calls her consulting <a href="http://www.tipsbooklets.com/services.html">"Rent-a-Brain"</a></span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com </a></span></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-76131140095248485232011-06-07T09:57:00.000-07:002011-06-07T12:15:22.871-07:00<span class="Apple-style-span" >Yes, writing a tips booklet for a "hungry" market increases the likelihood of making sales when you know the best channels to reach that hungry market. It may be an indirect route if those who want your information can't afford to buy it. (Think: unemployed people who want and need info on getting a job.)</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >What's more, just because there is a need doesn't mean it's necessarily within your area of expertise. Sure, you can do research and create something. And then what? What else will you have to sell to those same people once you sold them the booklet?</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >While identifying a need, look at who ELSE can benefit. Who is a buyer with money to spend who may also want to reach the same end user? Or what's a creative way to reach the people who need what you've got. Can a group buy your booklet and then make it a fundraiser so it's funded by someone other than the end user? Is there a company that has a foundation whose goal it is to do good work in a community and can give away the booklet? </span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >It's often a combination of being reactive to the need and proactive in finding a solution. </span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - looking at things from both ends toward the middle<span class="Apple-tab-span" style="white-space:pre"> </span></span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com"><span class="Apple-tab-span" style="white-space:pre">w</span>ww.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-52559660661402965652011-06-02T12:00:00.000-07:002011-06-02T12:12:35.999-07:00<pre><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span class="Apple-style-span" ></span></p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span class="Apple-style-span" ><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">You may know I'm a big fan of several colleagues, one <o:p></o:p></span></span></p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span class="Apple-style-span" ><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">of whom is Marcia Yudkin. <o:p></o:p></span></span></p><span class="Apple-style-span" > <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Every Wednesday she sends out The Marketing Minute, <o:p></o:p></span></p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">which I always find interesting. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Here's the one she sent this week. 'Gets me thinking <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">about names for tips booklets and for websites associated <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">with them. How about you?<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">================<span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span>The Marketing Minute <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span>by Marcia Yudkin, Marketing Expert and Mentor<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><a href="http://www.yudkin.com/markmin.htm"><span style="color:blue">http://www.yudkin.com/markmin.htm</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span>*******************<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">In a vacation reply message from a Marketing Minute <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">subscriber, a cleverly named domain caught my eye: <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">TheMuseIsIn.com.<span style="mso-spacerun:yes"> </span>Clearly the site offers creativity help in <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">a light-hearted spirit.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">We don't see many domains using this naming strategy: a <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">phrase or sentence.<span style="mso-spacerun:yes"> </span>When all the conventional company names <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">seem to be taken, try raiding literature, the Bible, <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">proverbs and fables for expressions.<span style="mso-spacerun:yes"> </span>When I looked up ten <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Shakespearean phrases today, four were available as domains.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Other uncommon domain name approaches:<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">* Start with a verb.<span style="mso-spacerun:yes"> </span>Available this morning, for example: <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">EditABook.com, BecomeADogSitter.com, SubtractSalt.com, <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">GoingToGeorgia.com.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">* Indulge in wordplay.<span style="mso-spacerun:yes"> </span>Think up key words, then look for <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">ways to match starting letters or sounds.<span style="mso-spacerun:yes"> </span>KeenOnKarate.com, <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">SqueakyCleanSquad.com and NeedToNibble.com were there for <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">the taking today.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">* Switch word order.<span style="mso-spacerun:yes"> </span>If someone has already nabbed <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">NewEnglandNannies.com, spring for NanniesNewEngland.com.<span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">(Both were available, actually, today - and the reversal has <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">more pizzazz.)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">* Ask a question.<span style="mso-spacerun:yes"> </span>Despite all the divorce specialists <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">who have already set up shop online, both CanIGetCustody.com <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">and CanYouGetCustody.com weren't taken yet this morning.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">When it comes to finding a domain, zig instead of zagging.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">(ZigDontZag.com was available, too!)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">[Note: The last time I ran something on this theme, a <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">smartypants immediately reserved all my clever inventions.<span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Since I expect this to happen again, I used past tense <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">here.]<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span>*******************<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">LEARN NAMING:<span style="mso-spacerun:yes"> </span>Anyone can learn to put words together in <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">original, captivating ways.<span style="mso-spacerun:yes"> </span>Learn the art of thinking up <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">creative, effective names and tag lines in my upcoming <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">naming class, which meets by teleseminar on four Thursdays <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">starting June 9.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">In a small group, you'll get lots of personal attention for <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">your current naming challenge and have ample resources to <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">reuse for future projects.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Sign up today:<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><a href="http://www.namedatlast.com/roses.htm"><span style="color:blue">http://www.namedatlast.com/roses.htm</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span>*******************<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">MORE MARCIA...<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">One-on-One Copywriting Training<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><a href="http://www.yudkin.com/become.htm"><span style="color:blue">http://www.yudkin.com/become.htm</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Marketing Mentoring <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><a href="http://www.marketingformore.com/"><span style="color:blue">http://www.marketingformore.com</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Marketing Thought of the Day<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><a href="http://www.yudkin.com/mantras"><span style="color:blue">http://www.yudkin.com/mantras</span></a> or <a href="http://twitter.com/marciasmantras"><span style="color:blue">twitter.com/marciasmantras</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">===============<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Until next time,<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black">Paulette - who loves how Marcia thinks!<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><a href="http://www.tipsbooklets.com/"><span style="color:blue">www.tipsbooklets.com</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;mso-fareast-font-family:&quot;Times New Roman&quot;; mso-bidi-font-family:&quot;Courier New&quot;;color:black"><a href="http://www.collectionofexperts.com/"><span style="color:blue">www.CollectionOfExperts.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;"><o:p> </o:p></span></p></span><p></p></pre><pre></pre>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-27348527943685762632011-05-31T11:22:00.000-07:002011-05-31T11:36:32.978-07:00<span class="Apple-style-span">Where do you get ideas for creating, developing, and marketing your tips booklets? They can and do come from anywhere, depending on how much attention you're paying to your life on any given day.</span><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">There are two magazines I read, in hard copy (often at the beach), on a regular basis: </span></div><div><span class="Apple-style-span"><br /></span></div><div><ul><li><a href="http://www.fastcompany.com/"><span class="Apple-style-span">Fast Company</span></a></li><li><span class="Apple-style-span" style="font-family: verdana; "><a href="http://www.inc.com/">Inc</a>.</span></li></ul></div><div><span class="Apple-style-span" style="font-family: verdana; ">The June issue of Inc. had an article about the founder of a toy company who also created, among other things, a boutique children's publishing company. He talked about his business model of starting off creating the intellectual property on the iPad and then going from iPad to paper, from iPad to TV, from iPad to toys for licensing, and that the only thing to produce yourself is the digital version before licensing out the rest of it.</span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">Licensing out the rest of it!! Yes, that's what I've been saying for two decades. Do it once, and license it many times over into other formats, other applications, other languages. Now there are more tools and more ways to license than ever before. </span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">What have you got sitting on your computer that you have created or that's waiting to be created? How far have you thought about taking that tips booklet manuscript?</span></div><div><span class="Apple-style-span"><br /></span></div><div><a href="http://www.tipsbooklets.com/services.html"><span class="Apple-style-span">Let's talk.</span></a></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">Until next time, </span></div><div><span class="Apple-style-span">Paulette - who can help expand your horizons and your bottom line</span></div><div><a href="http://www.tipsbooklets.com/"><span class="Apple-style-span">www.tipsbooklets.com</span></a></div><div><a href="http://www.collectionofexperts.com/"><span class="Apple-style-span">www.CollectionOfExperts.com</span></a></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-52214463138004820662011-05-26T09:21:00.000-07:002011-05-26T09:26:50.704-07:00<p class="MsoNormal"><span class="Apple-style-span" >Whether you give a rat’s tail about Lady Gaga, her music, or what she’s about, she is a marketing marvel worthy of notice – worthy of YOUR notice. Yes, even for your tips booklet and the rest of your business. Here’s some of what she did to promote her recently released music album, “Born This Way” that got her over half a million sales of the album in her first week.</span></p> <p class="MsoNormal"></p><ul><li><span class="Apple-style-span" style="font-family: verdana; "><b>Cross-marketing</b> – with magazines and numerous companies</span></li><li><span class="Apple-style-span" style="font-family: verdana; "><b>Non-traditional retail and marketing partnerships</b> -<span style="mso-spacerun:yes"> </span>gave away all or part of the album or sold at a promotional price</span></li><li><span class="Apple-style-span" style="font-family: verdana; "><b>Publicity</b> – appeared on many shows</span></li><li><span class="Apple-style-span" style="font-family: verdana; "><b>Social media</b> – keeps her followers “in the loop” about promotions</span></li></ul><p></p> <p class="MsoNormal"><span class="Apple-style-span" >Read a more detailed accounting of what she’s done:</span></p> <p class="MsoNormal"><a href="http://news.yahoo.com/s/ap/20110525/ap_en_ot/us_going_gaga"><span class="Apple-style-span" >http://news.yahoo.com/s/ap/20110525/ap_en_ot/us_going_gaga</span></a></p> <p class="MsoNormal"><span class="Apple-style-span" >As the article says, there is nothing subtle about her or her approach. That’s not to say you have to be as “out there” in how you do things as she is, unless, of course, you want to. However, take a look at what she’s done that can be a match for you, things you haven’t considered. And if you’ve been concerned about being too radical, look at her results. She is willing to do what she feels it takes to bring to the world what she views are her gifts.<span style="mso-spacerun:yes"> </span>How about you?</span></p> <p class="MsoNormal"><span class="Apple-style-span" >Put one thing in place that you haven’t done before to further reach the people who can benefit from your expertise. And then put a second in place, and a third. Before you know it, you’ll have a campaign mapped out that benefits more people than you ever could have imagined.</span></p> <p class="MsoNormal"><o:p><span class="Apple-style-span" >Until next time,</span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" >Paulette - learning from life</span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a> </span></o:p></p> <p class="MsoNormal"><o:p><span class="Apple-style-span" > </span></o:p></p> <p class="MsoNormal"><o:p><span class="Apple-style-span" > </span></o:p></p>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-81392133641095760962011-05-24T09:54:00.000-07:002011-05-24T10:08:01.333-07:00<span class="Apple-style-span" >How do you think your tips booklet reader feels when seeing a tip that starts with "Never ..." or "Always...?" While you obviously want to be emphatic in your advice about whatever it is, you're placing a big burden on the reader. Yes, that may sound like an extreme assessment. However, it sets a tone that is less than helpful or human. </span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >There are exceptions to situations. And there are slip-ups. It can be a good goal to aim for consistency with something. Being absolute is another story.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Look back at your booklet. Start each tip with a verb, and a positive one at that, telling the reader what TO do. It's very likely that the verb is right there, following the absolute that's currently starting the tip. For example, "Always start your day with a smile." The tip is "Start your day with a smile." You know and I know that starting every single solitary day of a person's life with a smile is unlikely. This may seem like a nuance. It's more than that.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - looking at the details that turn out to be a big deal most (not all) of the time</span></div><div><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></div><div><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-91500190298963257282011-05-19T09:32:00.000-07:002011-05-19T09:42:29.660-07:00<span class="Apple-style-span" >Doesn't everyone know what you know? As obvious as the answer to that question may seem, it's another thing when you are in the throes of writing a booklet about your expertise. </span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Just because you have been living, breathing, and eating your knowledge for however long you have does NOT mean everyone else knows what you know. There is a first time for everyone for everything.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >It also does not matter how many other people have done booklets on your same topic. All those other booklet authors have not yet reached every single person who has interest in some or all of what you have to say. As amazing a grasp of the obvious that is. the concern is one that frequently gets voiced among would-be booklet authors.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Write yours anyway And do it now. People want what you've got and what you know.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - encouraging the fence-sitters to find a more comfortable place to take your knowledge</span></div><div><span class="Apple-style-span" ><br /></span></div><div><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></div><div><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-18995758027016693342011-05-17T10:10:00.000-07:002011-05-17T10:19:02.359-07:00<span class="Apple-style-span" >It can be easy to start thinking that the only way to build your booklet business is by being online and by having a large list of followers.</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >While that is one approach, it is far from the only approach. In fact, smaller lists of followers can have an advantage over bigger lists by knowing what your people want and providing it to them. This is something I was recently reminded of by my colleague and friend, Sandra Martini. She's looked at this in great depth and is teaching about it. </span></div><div><span class="Apple-style-span" ><br /></span></div><div><a href="http://www.profcs.com/app/?af=1326478"><span class="Apple-style-span" >Go see what she's offering now.</span></a></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - happy to share resources with you from people I hold in high regard</span></div><div><span class="Apple-style-span" ><br /></span></div><div><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></div><div><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></div><div><span class="Apple-style-span" style="font-size: 13px; white-space: pre-wrap; "><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="font-size: 13px; white-space: pre-wrap; "><span class="Apple-style-span" > </span></span></div><pre wrap=""><span class="Apple-style-span" > </span> </pre>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-31960363797556788972011-05-12T09:18:00.000-07:002011-05-13T13:27:29.212-07:00<span class="Apple-style-span" >Imagine this -- you got your excellent tips booklet in front of a decision maker who could potentially buy hundreds of thousands of copies of your booklet, now. (Yes, those are real numbers.) The person loves the booklet, sees it fitting perfectly into a major promotional campaign at their company, and has the budget to make a purchase with you, now, today, this moment.</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >What does that person find in your booklet? </span></div><div><ul><li><span class="Apple-style-span" >No telephone number at all</span></li><li><span class="Apple-style-span" >A generic email address (i.e. @gmail.com or @yahoo.com or @aol.com)</span></li></ul></div><div><span class="Apple-style-span" style="font-family: verdana; ">What do you think the odds are that the sale slipped right through your fingers and you never even knew why?</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Make these simple corrections today. </span></div><div><ul><li><span class="Apple-style-span" >Get a free or low-cost voicemail box so messages can be left for you if you have a "day job" and are not able to answer your phone during business hours or you don't want calls coming to your home phone and don't have a separate business line. There are people who will only buy from you once they can talk with you. After all, how likely would YOU be to place an order of thousands of dollars with a company you don't know without talking with someone first?</span></li></ul></div><div><ul><li><span class="Apple-style-span" >Establish an email address that has your website domain name in it. And check your spam filters on a regular basis. When someone has sent you an email, there is no real way to know it got to you, which is also why you must have a way to reach you by phone. Having a Contact Form on your website is not enough. You may not know if it isn't working, either.</span></li></ul></div><div><span class="Apple-style-span" >It can be challenging enough to reach the right person who has the authority to and interest in buying your booklet for a company. Complete the process by making it easy for them to buy from you -- NOW.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - who was amazed to get resistance from a booklet author just this week about making these two changes in an excellent booklet</span></div><div><span class="Apple-style-span" ><br /></span></div><div><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></div><div><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></div><div><br /></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-46401350950796744992011-05-10T10:34:00.000-07:002011-05-10T10:49:28.608-07:00<span class="Apple-style-span" >A recurring question that was voiced again today is some variation of "what distinguishes my booklet (or my tips in a <a href="http://www.collectionofexperts.com">collaborative booklet</a>) from someone in the same business as mine in the same region as mine?"</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >I love that question each time it's asked. And it doesn't matter if the question comes from people with brick-and-mortar retail shops or solely service-based business owners. The answer is pretty much the same as far as I'm concerned.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >As simplistic as this sounds, it goes like this: You will attract the client/customer/patient who is supposed to be yours. You will also connect with the media people who resonate best with you and you with them. </span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Without meaning to sound "woo woo" about this (which I am certainly not opposed to sounding), look back on how it's worked for you so far. More often than not, if someone else in your field seemingly whisked away a person you were also talking to, the odds are high that it would have been a mis-match for you with that client/customer/patient.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Your approach, your personality, your product line, the way you deliver your service, your world view, and more all contribute to who you are, inside and outside your business. You can write a tips booklet that is very similar to someone else's without ever infringing on anyone's intellectual property rights. You'll market yours differently, I promise you.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >So rest well in the knowledge that the more people there are in your field, the less time you need to spend explaining to people what it is you do and what it is you offer. You can focus on how what you've got can positively contribute to the lives of the people who are yours to reach.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - thinking about the uniqueness in what sometimes looks similar</span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-17285505705158182882011-05-05T12:00:00.000-07:002011-05-05T12:12:50.986-07:00<span class="Apple-style-span" >A recent booklet author proudly showed me a booklet. My immediate question was "how many of these do you have left?" I've learned to ask that question before offering suggestions to improve it, no matter how good the content is. The good news in this case was that there were only a few copies left. </span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Here's what I saw:</span><div><ul><li><span class="Apple-style-span" style="font-family: verdana; ">The content needed editing. The great information needed to "pop" off the page and be presented in some consistent format, text-wise.</span></li></ul><ul><li><span class="Apple-style-span" style="font-family: verdana; ">It needed to be professionally designed. In its current form it screamed "amateur," no matter how good the content. The font was not an easy one to read. The page layout was all over the place. The clip art was definitely amateur.</span></li></ul><ul><li><span class="Apple-style-span" style="font-family: verdana; ">The finished size was an 8.5" x 11" paper folded in half. This is a cumbersome size to mail or give away or store. That's why the recommended size is 3.5" x 8.5"</span></li></ul></div><div><span class="Apple-style-span" style="font-family: verdana; ">To the author's credit, the booklet is now in the hands of a professional editor and will soon go to a professional graphic designer. Then it will be ready for prime time and lots of sales. The topic of the booklet is one that will be very popular and easy to sell.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >What's holding back sales for you? You may have an excellent first draft that needs to be refined by editing and graphic design, which can be done easily and painlessly by professionals who can enhance your knowledge and great content.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - delighted by the wisdom of those who realize these things matter a lot</span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a><br /></span><div><span class="Apple-style-span" ><br /></span></div><div><br /></div></div></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-48553211671465551382011-05-03T09:10:00.001-07:002011-05-03T09:13:24.238-07:00<p class="style24" style="margin: 0in 0in 0.0001pt; text-align: center;" align="center"><strong><span style="font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: red;">F.R.E.E. Teleclass TOMORROW </span></strong><b><span style="font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: red;"><o:p></o:p></span></b></p> <p class="style24" style="margin: 0in 0in 0.0001pt; text-align: center;" align="center"><span style="font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> <o:p></o:p></span></p> <p style="margin-bottom: 0.0001pt; text-align: center;" align="center"><strong><span style="font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">How to Promote Your Business with Booklets</span></strong><span style="font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: black;"><o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt; text-align: center;" align="center"><strong><span style="font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: rgb(62, 80, 109);"> </span></strong><span style="font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: rgb(62, 80, 109);"><o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt; text-align: center;" align="center"><span style="font-size: 11pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">Wednesday, May 4 </span><span style="font-size: 11pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: rgb(62, 80, 109);"><o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt; text-align: center;" align="center"><span style="font-size: 11pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">7:00 pm Eastern/4:00 pm Pacific</span><span style="font-size: 11pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: rgb(62, 80, 109);"><o:p></o:p></span></p> <p style="margin-top: 0in; text-align: center;" align="center"><span style="font-size: 11pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">Patsy Bellah interviews Paulette Ensign</span><span style="font-size: 11pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: black;"><o:p></o:p></span></p> <p style="margin-top: 0in; text-align: center;" align="center"><span style="font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> </span><span style="font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: black;"><o:p></o:p></span></p> <ul type="disc"> <li class="MsoNormal" style="color: black; text-align: justify;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Get paid for your business card.</span></strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;"><o:p></o:p></span></li> <li class="MsoNormal" style="color: black; text-align: justify;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Leverage your content into at least 7 products, with minimal costs, if any.</span></strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;"><o:p></o:p></span></li> <li class="MsoNormal" style="color: black; text-align: justify;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Identify new and larger bulk sales clients.</span></strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;"><o:p></o:p></span></li> <li class="MsoNormal" style="color: black; text-align: justify;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Create licensing rights deals for any products, online or offline.</span></strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;"><o:p></o:p></span></li> <li class="MsoNormal" style="color: black; text-align: justify;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">Increase profits whether you like selling or not.</span></strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;"><o:p></o:p></span></li> </ul> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">As a small business owner, writer, coach or speaker, you may cringe at the idea of marketing your business, or believe that you're only a published author once you've created a full-length book.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">You may believe that creating information products and marketing have to be difficult, time-consuming, expensive and anything but fun.<o:p></o:p></span></p><p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"><br /></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">On Wednesday, May 4, 2011, I will turn that all around, taking you step-by-step through easily marketing your business with tips booklets and other related information products, some of which will cost you literally nothing to produce. You won't want to miss this get-the-lead-out-of-your-pants-eye-opening session. You may know that I have personally sold well over a million copies (so far!) of my <strong><span style="font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;;">ONLY</span></strong> tips booklet, "110 Ideas for Organizing Your Business Life" in four languages and various formats without ever spending a penny on advertising.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"><br /></span></p><p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">Our host for this session, Patsy Bellah, has been a valued resource for tipsbooklets.com for the past several years, brilliantly transcribing many of the teleclasses I've presented. She has now developed her own membership site and I happily accepted the invitation for her to interview me as one of her guest experts. <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: red;"><br /></span></strong></p><p style="margin: 0in 0in 0.0001pt;"><strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: red;">NOTE:</span></strong><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> The live session of this teleclass will be at no cost other than any regular long distance phone charges you may have. There will be a charge for the recording if you miss the live class.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"><br /></span></p><p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">Go sign up for this class now to learn information that you never knew before or to get a refresher on things you knew and forgot.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><br /></p><p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"><a href="http://r20.rs6.net/tn.jsp?llr=mlniiyn6&amp;et=1105325793520&amp;s=2846&amp;e=001law17fasRvDfj9rhdQkPvC0hDFSA1kLKu1f1D07-6g4_XWp4KNvlGpQ_B_eHyORPQHEYBC5xJbMXMLvhq38TEXD0E5d835gMSMaY2VZIDn3RPTFKK0MCd1X1WOyrt8_zm0z7obLD82fb-ghZo03NxD_b9rmfS92XDuyGFhVVEfTy1r0XlWeqD6rQwoOKaJw7TGH5Zkbcj-k8i8A4fJAMDw==" target="_blank">Sign up here</a>.<o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> <o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"><br /></span></p><p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">Be sure to confirm receiving the sign-up email to get the complete call-in details.<o:p></o:p></span></p> <p style="margin-right: 0in; margin-bottom: 5pt; margin-left: 67.5pt;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> </span><span style="font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;"> </span></p>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-9403279992081440752011-04-28T10:17:00.000-07:002011-04-28T10:27:34.163-07:00<span class="Apple-style-span" >Ever get concerned about being too repetitive with your message in and about your booklet? It turns out that repetition is crucial in serving people well.</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Multiple exposures are required to truly learn something. That means presenting the information in your booklet in different formats and repeatedly. Have you learned something the first time you were exposed to it? I know I rarely do.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >And do you usually buy something the first time you learn about it? Okay, once in awhile maybe you do. More often than not, you think about it. Then it shows up again and you think about it some more. And then again, and maybe you're finally ready to invest in it because you know it will add something positive to your life.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Present your booklet information frequently and in different formats. If it's not a match for people, they will make their own best choice. If it <b><i>is</i></b> a match for people, they will make their own best choice, too!</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - who is reminding herself as much as reminding you to remind the people in your world about what you have that can help them</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div><div><span class="Apple-style-span" ><br /></span></div><div><br /></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-67218894234616299082011-04-26T09:54:00.000-07:002011-04-26T10:05:13.954-07:00<span class="Apple-style-span" >In the very early days of marketing my tips booklet,(now 20 years ago!) I noticed there was a lot of mail coming into my mailbox that was related to the topic of my booklet. That included catalogs and postcards and envelopes of varying sizes from companies who had products and services related to my then-business of being a professional organizer. I was somehow on a lot of direct marketing lists.</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >It occurred to me that turnabout was fair play when it came to marketing. So I started contacting the companies who were contacting me, to introduce them to my tips booklet as another tool they could use to market their business. It was a very successful method of marketing my booklet, and one I continue teaching to booklet authors.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >While there is not as much direct mail today as there was then, the opportunities still exist to market your booklet to those who market to you. In fact, the options are now greater since you can also license the rights to use your content in digital format to companies who are web-centric, who market largely online.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Who is marketing to you that's related to your topic? You'll find step-by-step guidance on how to market to them in <a href="http://www.tipsbooklets.com/promote.html">"How to Promote Your Business with Booklets"</a> so you don't have to figure it all out like I did, so you can make more money with your booklet today.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - continuing to make sales to those who prospect me</span></div><div><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></div><div><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></div><div><span class="Apple-style-span" ><br /></span></div><div><br /></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com1tag:blogger.com,1999:blog-10632613.post-66614344882400444422011-04-21T09:35:00.001-07:002011-04-21T09:45:05.849-07:00<span class="Apple-style-span" >A future booklet author recently told me about the intention to use a focus group for guidance about developing the booklet and for ultimately mapping out the marketing plan for the booklet.</span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >While I am not an expert on focus groups, the approach struck me as limiting if not ultimately becoming a self-fulfilling prophecy of sorts.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >The future booklet author was thinking mostly about selling the booklet directly to end users. That immediately rules out the bigger large-quantity sales to companies and associations for them to use to promote their product, service, or cause. A focus group representing potential single-copy buyers would have no particular input to offer about the large bulk sales. Yes, it's possible to have a focus group comprised of more than one market, which can happen only if you are already aware of going in that direction.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >What's YOUR thoughts about using a focus group for your booklets and your business?</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - who has always viewed her clients as an ongoing focus group based on what they buy and what they want</span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com1tag:blogger.com,1999:blog-10632613.post-35081155178164226052011-04-19T10:09:00.000-07:002011-04-19T10:14:41.733-07:00<span class="Apple-style-span" >...written a tips booklet about _____? That's always an intriguing question, and most likely gets voiced because tips booklets (and their authors) are different from books, movies, songs, and other media. </span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Could you imagine asking the same question, finished this way: "Has anyone ever written a cookbook of Italian recipes?" Or "has anyone ever written a murder mystery set in New York City?" Or, well, you get the idea.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >It just doesn't matter if anyone has ever written a tips booklet on your topic. Your booklet reflects your perspective, your experiences, and your approach to marketing it.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Write yours anyway, and let the world know what you've got to share. It's uniquely yours.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - who has seen lots of booklets written on the same topic</span></div><div><span class="Apple-style-span" ><a href="http://www.tipsbooklets.com">www.tipsbooklets.com</a></span></div><div><span class="Apple-style-span" ><a href="http://www.CollectionOfExperts.com">www.CollectionOfExperts.com</a></span></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0tag:blogger.com,1999:blog-10632613.post-2504485114875232042011-04-14T09:30:00.000-07:002011-04-14T09:37:55.953-07:00<span class="Apple-style-span" >A booklet author recently told me of her experiences at a local business expo where she had her booklets for sale at her booth. Not only did she sell none of them, the producer of the expo was surprised to know she was attempting to "sell her information." </span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >None of this story was a big surprise to me. It's one of the many reasons I suggest selling booklets in large quantity to the producer of such a show, to give away to each attendee as a value-added item, imprinting the cover with the name of the business expo. That would have immediately repositioned and elevated the value of that exact same booklet and given the booklet author a substantial sale and a substantial marketing exposure.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Think twice or even three times next time you look plan where and how you will sell your booklets.</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - teaching ways for everyone to benefit</span></div><div><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></div><div><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com2tag:blogger.com,1999:blog-10632613.post-51164896394829761182011-04-12T16:04:00.000-07:002011-04-12T16:48:21.574-07:00<span class="Apple-style-span" >While it comes under the heading of "amazing grasp of the obvious" that larger font sizes are required for baby boomer and senior audiences of your content, something was recently brought to my attention about millennials. That is the trend to *use* rather than *own* things. Because of that, the concept of "the cloud" where files can be downloaded by any of a number of devices (computer, smart phone, iPad, etc.) is the current means of accessing words to read, sound to listen to, and images to watch rather than getting books, CDs, DVDs, or other *things* to be *owned." </span><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >How does that influence your product creation and distribution, if at all?</span></div><div><span class="Apple-style-span" ><br /></span></div><div><span class="Apple-style-span" >Until next time,</span></div><div><span class="Apple-style-span" >Paulette - a Baby Boomer who loves learning things like this since it just means more possibilities</span></div><div><span class="Apple-style-span" ><br /></span></div><div><a href="http://www.tipsbooklets.com"><span class="Apple-style-span" >www.tipsbooklets.com</span></a></div><div><a href="http://www.CollectionOfExperts.com"><span class="Apple-style-span" >www.CollectionOfExperts.com</span></a></div>Paulette Ensignhttp://www.blogger.com/profile/09721531609052008454noreply@blogger.com0