http://www.Books4Biz.com/ Books4Biz.com provides reviews of business books en-us Copyright 2005 Books4Biz.com All Rights Reserved. Fri, 10 Jul 2009 19:08:51 PST 20 http://www.Books4Biz.com/bookview.asp?Post=46 Former CEO, James Parker, takes us through Southwest's extraordinary history from its early battles to its post-9/11 crisis management to the people who make the airline what it is today. do the right thingJames F. Parkersouthwest Fri, 14 Mar 2008 12:56:46 PST http://www.Books4Biz.com/bookview.asp?Post=45 Many service firms act like fat smokers - they know what they should be doing, why they should do it, and often, even how to do it. So why don't they take action to change? Maister's book answers that question. strategy and the fat smokerdavid maisterprofessional service firmsstrategymarketingmanagement Fri, 14 Mar 2008 12:31:55 PST http://www.Books4Biz.com/bookview.asp?Post=44 That Something for Nothing is more a conservative political discourse than Brian Tracy's usual self-help manual for business, sales or personal development is apparent right from the start. something for nothingbrian tracybook revieweconomics Fri, 14 Mar 2008 10:42:35 PST http://www.Books4Biz.com/bookview.asp?Post=43 Is web marketing really so different from traditional advertising and PR that we need a new set of rules for how they work? david meerman scottnew rules of marketing and prbook review Thu, 24 Jan 2008 20:26:30 PST http://www.Books4Biz.com/bookview.asp?Post=42 In a world with infinite choices, how do you stand out so that clients choose you over every other choice they have? The key is to know which projects and opportunities to focus on and which to quit. The DipSeth Godinbook reviewremarkablequitting Thu, 24 Jan 2008 20:05:34 PST http://www.Books4Biz.com/bookview.asp?Post=41 Andrew Burroughs of IDEO, one of the most innovative design consultancies in the world, has put together a book to help you look at the world a bit more closely. creativityinnovationeveryday engineeringideo Thu, 6 Dec 2007 08:36:41 PST http://www.Books4Biz.com/bookview.asp?Post=40 If you feel overwhelmed with all the ways to market your business on the internet and don't know where to start, pick up Do It Wrong Quickly. web marketinginternet marketingbloggingsocial mediamike morando it wrong quickly Thu, 29 Nov 2007 18:15:53 PST http://www.Books4Biz.com/bookview.asp?Post=39 Overall, Hope is Not a Strategy is a great introduction to building high trust relationships in complex sales that will net repeat business. complex salesales methodologyrick pagesales trainingstrategic selling Thu, 29 Nov 2007 18:03:24 PST http://www.Books4Biz.com/bookview.asp?Post=38 Discover Your Sales Strengths is based on Gallup research of sales people who were consistently in the top 25% of their company's sales forces. salesbook reviewsgallup organizationselling Sun, 23 Sep 2007 22:32:54 PST http://www.Books4Biz.com/bookview.asp?Post=37 In the Little Red Book of Sales Answers, Gitomer has put together what feels like a sales book for the attention-deficit. salessellingjeffrey gitomer Sun, 23 Sep 2007 22:20:54 PST http://www.Books4Biz.com/bookview.asp?Post=34 Blue Ocean Strategy is more idealistic than practical, and unfortunately, probably won't help you make your competition irrelevant, despite what the subtitle says. blue ocean strategybusiness Fri, 31 Aug 2007 00:36:06 PST http://www.Books4Biz.com/bookview.asp?Post=33 According to Rafi Mohammed, if companies would only price their products and services more effectively, they'd increase their profits and generate growth. rafi mohammadpricing strategyart of pricing Thu, 30 Aug 2007 21:00:33 PST http://www.Books4Biz.com/bookview.asp?Post=32 In a world of infinite choices, how do you communicate your ideas in a way that people will understand and remember what you tell them? made to stickchip heathdan heath Thu, 30 Aug 2007 20:28:23 PST http://www.Books4Biz.com/blogview.asp?Post=11 If you're an entrepreneur or are interested in making a difference in your business life, this magazine looks like a must read. magazinebusinesspurposepassionprofitworthwhilemotto Sat, 4 Nov 2006 20:48:53 PST http://www.Books4Biz.com/bookview.asp?Post=36 In Blog Wild, Andy explains what a blog is, why your business can benefit, and how to set one up in 15 minutes or less. blogsbloggingwhat is a blogtypepadandy wibbelsblog wild Mon, 16 Oct 2006 22:23:36 PST http://www.Books4Biz.com/bookview.asp?Post=35 If you’ve been paying attention to marketing circles during the last year, you’ve probably heard about blogging. The hype is everywhere - blogging is the next greatest marketing tool. corporate bloggingBusiness WritingWeb MarketingWeblogs Tue, 5 Sep 2006 22:10:33 PST http://www.Books4Biz.com/bookview.asp?Post=31 Why isn't your advertising as smart, insightful, or effective as you'd like it to be? Lance and Woll say it's because your creative process isn't working. advertisingblue book o Sat, 2 Sep 2006 01:02:04 PST http://www.Books4Biz.com/blogview.asp?Post=10 David Meerman Scott lists a number of ebooks you can download for free as well as tips for writing your own eBooks over on MarketingProfs. Here are more suggestions. ebooksmarketinggrow your businessmarketingprofs Wed, 16 Aug 2006 22:10:30 PST http://www.Books4Biz.com/bookview.asp?Post=30 If you had the choice of asking a large, diverse group of people or a solo expert a question, which would you choose? Surowiecki argues that the group will provide a better answer. wisdom of crowdsjames surowieckigroup thinkgroup intelligencesocial psychology Mon, 14 Aug 2006 21:03:57 PST http://www.Books4Biz.com/bookview.asp?Post=29 In Eat That Frog, Brian Tracy provides 21 methods and techniques to help you prioritize your "to-do" list and overcome procrastination eat that frogbrian tracyprocrastinationgoal settingmotivation Wed, 2 Aug 2006 19:35:52 PST http://www.Books4Biz.com/bookview.asp?Post=28 Endless Referrals is a must read for anyone looking to generate more referrals to grow their business. Burg provides an easy-to-implement system based on networking and a genuine concern for the success of others. referralsgrow your businesssalesprofessional serviceprospecting Fri, 28 Jul 2006 18:49:27 PST http://www.Books4Biz.com/bookview.asp?Post=27 In Marketing 101, Columbia University professor, Don Sexton, provides an accessible crash course in marketing basics that should be required reading for all entrepreneurs. trump universitydonald trumpmarketing 101 Fri, 28 Jul 2006 18:15:12 PST http://www.Books4Biz.com/bookview.asp?Post=26 When it comes to branding, most companies talk the talk, but they miss the heart of what branding is - creating "a workable, believable, #1 position in the minds of your targets." brandingbrandmarketingunique selling propositionpositioning Tue, 18 Jul 2006 23:05:06 PST http://www.Books4Biz.com/bookview.asp?Post=25 In order to persuade customers to buy from you, you must provide relevant information to help them achieve their goals. persuasive marketingcat to barkbusinessbooksbook reviewexperience economy Sat, 15 Jul 2006 04:03:00 PST http://www.Books4Biz.com/bookview.asp?Post=24 Now, Discover Your Strengths focuses on how individuals can uncover their strengths and manage their weaknesses. discover your strengthsmarcus buckinghambook reviewbusinessbooks Sat, 15 Jul 2006 03:18:07 PST