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Book Review: Do The Right Thing

Fri, 14 Mar 2008 12:56:46 PST

Former CEO, James Parker, takes us through Southwest's extraordinary history from its early battles to its post-9/11 crisis management to the people who make the airline what it is today.

Book Review: Strategy and the Fat Smoker

Fri, 14 Mar 2008 12:31:55 PST

Many service firms act like fat smokers - they know what they should be doing, why they should do it, and often, even how to do it. So why don't they take action to change? Maister's book answers that question.

Book Review: Something For Nothing

Fri, 14 Mar 2008 10:42:35 PST

That Something for Nothing is more a conservative political discourse than Brian Tracy's usual self-help manual for business, sales or personal development is apparent right from the start.

Book Review: New Rules of Marketing and PR, The

Thu, 24 Jan 2008 20:26:30 PST

Is web marketing really so different from traditional advertising and PR that we need a new set of rules for how they work?

Book Review: The Dip

Thu, 24 Jan 2008 20:05:34 PST

In a world with infinite choices, how do you stand out so that clients choose you over every other choice they have? The key is to know which projects and opportunities to focus on and which to quit.

Book Review: Everyday Engineering: What Engineers See

Thu, 6 Dec 2007 08:36:41 PST

Andrew Burroughs of IDEO, one of the most innovative design consultancies in the world, has put together a book to help you look at the world a bit more closely.

Book Review: Do It Wrong Quickly

Thu, 29 Nov 2007 18:15:53 PST

If you feel overwhelmed with all the ways to market your business on the internet and don't know where to start, pick up Do It Wrong Quickly.

Book Review: Hope Is Not A Strategy

Thu, 29 Nov 2007 18:03:24 PST

Overall, Hope is Not a Strategy is a great introduction to building high trust relationships in complex sales that will net repeat business.

Book Review: Discover Your Sales Strengths

Sun, 23 Sep 2007 22:32:54 PST

Discover Your Sales Strengths is based on Gallup research of sales people who were consistently in the top 25% of their company's sales forces.

Book Review: Little Red Book of Sales Answers

Sun, 23 Sep 2007 22:20:54 PST

In the Little Red Book of Sales Answers, Gitomer has put together what feels like a sales book for the attention-deficit.

Book Review: Blue Ocean Strategy

Fri, 31 Aug 2007 00:36:06 PST

Blue Ocean Strategy is more idealistic than practical, and unfortunately, probably won't help you make your competition irrelevant, despite what the subtitle says.

Book Review: Art of Pricing, The

Thu, 30 Aug 2007 21:00:33 PST

According to Rafi Mohammed, if companies would only price their products and services more effectively, they'd increase their profits and generate growth.

Book Review: Made to Stick: Why Some Ideas Survive and Others Die

Thu, 30 Aug 2007 20:28:23 PST

In a world of infinite choices, how do you communicate your ideas in a way that people will understand and remember what you tell them?

Blog: Motto: A Magazine About Purpose, Passion, and Profit

Sat, 4 Nov 2006 20:48:53 PST

If you're an entrepreneur or are interested in making a difference in your business life, this magazine looks like a must read.

Book Review: Blogwild!: A Guide for Small Business Blogging

Mon, 16 Oct 2006 22:23:36 PST

In Blog Wild, Andy explains what a blog is, why your business can benefit, and how to set one up in 15 minutes or less.

Book Review: Corporate Blogging Book, The

Tue, 5 Sep 2006 22:10:33 PST

If youve been paying attention to marketing circles during the last year, youve probably heard about blogging. The hype is everywhere - blogging is the next greatest marketing tool.

Book Review: Little Blue Book of Advertising, The

Sat, 2 Sep 2006 01:02:04 PST

Why isn't your advertising as smart, insightful, or effective as you'd like it to be? Lance and Woll say it's because your creative process isn't working.

Blog: Free eBooks That Will Grow Your Business

Wed, 16 Aug 2006 22:10:30 PST

David Meerman Scott lists a number of ebooks you can download for free as well as tips for writing your own eBooks over on MarketingProfs. Here are more suggestions.

Book Review: Wisdom of Crowds, The

Mon, 14 Aug 2006 21:03:57 PST

If you had the choice of asking a large, diverse group of people or a solo expert a question, which would you choose? Surowiecki argues that the group will provide a better answer.

Book Review: Eat That Frog!

Wed, 2 Aug 2006 19:35:52 PST

In Eat That Frog, Brian Tracy provides 21 methods and techniques to help you prioritize your "to-do" list and overcome procrastination

Book Review: Endless Referrals

Fri, 28 Jul 2006 18:49:27 PST

Endless Referrals is a must read for anyone looking to generate more referrals to grow their business. Burg provides an easy-to-implement system based on networking and a genuine concern for the success of others.

Book Review: Trump University: Marketing 101

Fri, 28 Jul 2006 18:15:12 PST

In Marketing 101, Columbia University professor, Don Sexton, provides an accessible crash course in marketing basics that should be required reading for all entrepreneurs.

Book Review: Why Johnny Can't Brand

Tue, 18 Jul 2006 23:05:06 PST

When it comes to branding, most companies talk the talk, but they miss the heart of what branding is - creating "a workable, believable, #1 position in the minds of your targets."

Book Review: Waiting For Your Cat To Bark?

Sat, 15 Jul 2006 04:03:00 PST

In order to persuade customers to buy from you, you must provide relevant information to help them achieve their goals.

Book Review: Now, Discover Your Strengths

Sat, 15 Jul 2006 03:18:07 PST

Now, Discover Your Strengths focuses on how individuals can uncover their strengths and manage their weaknesses.