Boomity Community - Blog

4 Ways To Captivate Your Target Market With Webinars

Mon, 28 Nov 2011 17:48:47 -0800

We now live in a permission-based culture. No longer do we tolerate interruption marketing, in fact we likely will label this spam. Buyers of products and services want control over what information they consume online. Webinars are the truest sense of permission-based marketing as your leads willingly sign up for your presentation, take time out of their day to pay attention to your information. What more could you ask for?

Tribal Influence: Online Community Benefits for Business

Tue, 25 Oct 2011 16:07:02 -0700

What is Long Tail Search and How Can it Help You?

Tue, 26 Jul 2011 14:55:45 -0700

Long tail keywords have been used in many search engine optimization campaigns to maximize results. They are key phrases that consist of several words instead of just one or two.

High Impact Facebook Marketing Strategies

Thu, 28 Apr 2011 13:20:32 -0700

Personal Branding - 7 Pitfalls that Will Sabotage Your Personal Brand

Thu, 28 Apr 2011 13:08:05 -0700

Personal branding on the internet has become very common as more peoerple are becoming adept at using social media. Today, it is common for human resource managers to check a potential candidate’s background on social media.

The potential of being hired (or not) sometimes depends on what people post on their Facebook, Twitter, or LinkedIn account, and what they post can affect their personal brand.

It’s About “TIME”: The Four Ingredients to Successful Online Marketing

Tue, 11 Jan 2011 01:42:28 -0800

There is so much activity and options for building a Brand in the world of online marketing , that it is truly overwhelming unless you are an expert in the field.

7 Tips on How to Turn Your Blog into a B2B Lead Generating Machine

Thu, 09 Dec 2010 12:11:42 -0800

Almost all businesses nowadays, whether large, medium, or small-scale, use websites and blogs as a part of their online marketing strategy. Blogs in particular are very powerful tools in lead generation. These provide a channel for businesses to regularly update and educate manufacturers, wholesalers, and retailers about their products.

The 7 Different Types of Press Releases: When, How and Why to Use Them

Thu, 09 Dec 2010 12:07:53 -0800

Press releases contain information about certain people or events that are considered newsworthy. These are distributed to the members of the media for a certain organization to gain exposure.

Getting Found on Google

Fri, 15 Oct 2010 14:03:46 -0700

Five Steps to Getting More Search Engine Love

Fri, 15 Oct 2010 14:02:05 -0700

Internet presence is something that an increasing number of businesses want to have. They want to get found on Google. They no longer completely rely on just the traditional means of acquiring clients. They are now tapping into the possibility of getting people’s attention by going online.

So how do you start to optimize websites?

8 Essential Tips to an Effective E-Mail Marketing Campaign

Fri, 15 Oct 2010 13:58:49 -0700

An e-mail marketing campaign is no different from any other marketing campaign in the sense that it needs direction, it needs planning, and it needs to be effective. Not everyone gets it right the first time around, though there are some basic pointers that can help make a first attempt at least give the appearance of being well-thought out and professional.

1. Avoid being flashy

Creating an Effective Long Tail SEO Strategy

Fri, 15 Oct 2010 13:50:12 -0700

Long tail keywords have been used in many search engine optimization campaigns to maximize results. They are key phrases that consist of several words instead of just one or two.

Content and Inbound Links: The SEO Titans

Fri, 15 Oct 2010 13:46:45 -0700

Sometimes, those of us who are in the business of search engine optimization try to make it a little bit more complicated that it really is. I don’t know, maybe we do so to really show how competent we are or we simply want to bring out the big guns whenever we pitch to a client.

Ways to Improve Your Search Engine Rankings

Mon, 20 Sep 2010 15:21:28 -0700

There are more sites on the internet than anyone can conceivably count. That means the easiest way to get noticed is to rank high on a search engine, but that’s not always easy. This is easier for smaller industries, since there probably will be less competition. The more companies or websites there are for a given business or interest, the harder it is to rank high on search engines. You want your business website showing up on the first page – within the top ten results, if at all possible. To do that, you should get your ducks in a row.

Press Release Fundamentals - 7 Tips for Writing Press Releases

Mon, 20 Sep 2010 14:54:35 -0700

Press releases are an integral component of an overall marketing machine. It seems like a fairly straightforward reporting of an event, but writing it that way tends to produce something that is dry and dull. A press release should get people interested, and boring writing isn’t going to do that. There are a few things that should be considered when writing them.

1. Is it really newsworthy?

Six Tips to Get Your Blog Started

Thu, 16 Sep 2010 11:24:55 -0700

Blog writing is a great way to share information with your friends, meet new people, and exchange ideas. Here are a few tips to get you started.

Boomity Addresses Key Association Pain Points

Thu, 25 Mar 2010 09:55:02 -0700

Today's association execs, among other business groups, are trying to keep up with the flurry of online options to help communicate with members and prospective members. There's an onslought of educational offerings from ASAE, Association Forum, MPI, SNAP and many, many other associations to help you sort things out...not to mention the offerings by companies trying to sell their wares.

Boomity Tip: Group SEO Optimizations

Thu, 28 Jan 2010 09:36:06 -0800

Recently we have really been tinkering with our Groups, to make sure they are very optimized for search engines (and by search engines we mean Google). Getting organic traffic from the general web is a great opportunity to leverage and build your audience by using targeted content, keywords and landing strategies.

Helping Haiti

Thu, 14 Jan 2010 11:51:52 -0800

The reports out of Haiti are devastating. As the world scrambles to funnel resources, aide and money into the region, we wanted to make sure that our community knew how they can get involved today to help with the relief efforts. We have created a site to help raise awareness around this cause.

Group Discussions - New Feature Launched

Mon, 04 Jan 2010 11:53:28 -0800

Today, we launched a major new feature, the group discussions tab. This is a key way to engage your group on your topics. We follow industry standard format by using forums/topics/comments. By default every group will have two forums created (News/Announcements and General Discussions). Group leaders can edit, delete and add forums and topics as they wish. Below is the basic flow of the forum pages.

McKinsey Findings regarding Web 2.0

Wed, 30 Dec 2009 14:54:33 -0800

How companies are benefiting from Web 2.0: McKinsey Global Survey Results

The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.

SEPTEMBER 20009

Group Widgets - Overview

Mon, 14 Dec 2009 17:03:18 -0800

We have had a few of our group leaders asking us about widgets and how they work for their goup sites. We recently made this video to

Boomity Features (Widgets, Badges, Home Tab)

Sun, 22 Nov 2009 14:54:08 -0800

We are thrilled to announce three new features this week. We encourate you to try them on your groups and feel free to contact support if you need any pointers.

1. Group Widgets

You many now place any industry standard widget within your group pages. Just go into the Control Panel and select manage widgets. Once published you will see this on your group pages. (You will notice a widget on the page you are currently reading). Below is an example of a fund raiser widget.

Does Social Media Actually Get Measureable Results? You bet it does!

Thu, 05 Nov 2009 09:44:55 -0800

The big question facing companies today is whether or not they should embrace the social media arena. After all, it requires an ongoing commitment of time and resources. Social Media is just another marketing vehicle. It obviously doesn't run itself. But if your company does dive in, will you get a strong ROI from your efforts? To better understand the answer to this question, McKinsey & Co conducted a survey of 1700 executives across a range of industries from around the world. What they found was a resounding YES!

Email or Social Networks - Which to Use?

Wed, 21 Oct 2009 08:55:31 -0700

Traditional Advertising is Fading Away - Fast!

Wed, 07 Oct 2009 16:55:00 -0700

Consumers trust their network, not your marketing. This is the most profound change
wrought by Web 2.0. Most people no longer trust company marketing messages when they make purchasing decisions. They don’t have to any longer. They trust the opinions of their friends and the people in their network.