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	<p>If you’re a business owner, you’ve likely <strong>invested time and resources into creating a website</strong> for your company.</p>
<p>But is your website working as hard as it should be <strong>to bring in new leads and customers daily?</strong></p>
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	<p>Many websites <strong>look good and have wording that sounds good.</strong></p>
<p>From the surface, <strong>you have a professional-looking website</strong> that even garners praise from your peers.</p>
<p>Your website <strong>lists your services</strong> and includes <strong>your branding, stunning photos, your mission, values,</strong> and more.</p>
<p>But is your website bringing you new business or <strong>basically just a flashy online brochure?</strong></p>
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	<p>If your website is <strong>just sitting there looking pretty</strong> with <strong>no real action taking place. </strong></p>
<p>It’s like putting Baby in the corner in the movie Dirty Dancing <strong>when she can dance.</strong></p>
<p>But just like Baby, your website <strong>shouldn’t be hiding in the corner of the internet.</strong></p>
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	<p><strong>I know this can be disappointing</strong> after investing so much into your website <strong>— but your website can dance too.</strong></p>
<p>It’s possible to have<strong> website content</strong> that not only <strong>engages your audience</strong> but also <strong>ranks on search engines.</strong></p>
<p>With content improvements and SEO optimization, <strong>your website can become a lead-generating machine</strong> that’s no longer hidden — <strong>attracting and converting your ideal clients while you sleep.</strong></p>
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	<p>Your website can work for you to bring in <strong>new leads and customers daily.</strong></p>
<p>If it’s not already doing that, then<strong> let’s talk.</strong></p>
<p>On a quick call, we can <strong>identify the messaging gaps</strong> <strong>keeping you from attracting and converting your ideal clients</strong> online.</p>
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	<p>Click the button below to <strong>contact us and get started</strong> on transforming your website into a <strong>lead-generating, search engine-ranking machine.</strong></p>
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							<p><span data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkxvcmklMjBhbmQlMjBoZXIlMjB0ZWFtJTIwaGF2ZSUyMGRvbmUlMjBhbiUyMGluY3JlZGlibGUlMjBqb2IlMjB3aXRoJTIwb3VyJTIwd2Vic2l0ZSUyMGFuZCUyMG1hcmtldGluZy4lMjBXZSUyMGNhbid0JTIwdGhhbmslMjBoZXIlMjBlbm91Z2glMjBmb3IlMjB0aGUlMjB3b3JrJTIwdGhleSUyMHB1dCUyMGluJTIwdG8lMjBoZWxwJTIwdGFrZSUyMG91ciUyMGNvbXBhbnklMjB0byUyMHRoZSUyMG5leHQlMjBsZXZlbCElMjIlN0QlNUQlN0QlNUQ=">“Lori and her team have done an <strong>incredible job with our website and marketing.</strong> </span></p><p><span data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkxvcmklMjBhbmQlMjBoZXIlMjB0ZWFtJTIwaGF2ZSUyMGRvbmUlMjBhbiUyMGluY3JlZGlibGUlMjBqb2IlMjB3aXRoJTIwb3VyJTIwd2Vic2l0ZSUyMGFuZCUyMG1hcmtldGluZy4lMjBXZSUyMGNhbid0JTIwdGhhbmslMjBoZXIlMjBlbm91Z2glMjBmb3IlMjB0aGUlMjB3b3JrJTIwdGhleSUyMHB1dCUyMGluJTIwdG8lMjBoZWxwJTIwdGFrZSUyMG91ciUyMGNvbXBhbnklMjB0byUyMHRoZSUyMG5leHQlMjBsZXZlbCElMjIlN0QlNUQlN0QlNUQ=">We can’t thank her enough for the work they put in to help <strong>take our company to the next level!”</strong></span></p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Chris Eynon</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									President, Justice Public Adjusters								</div>
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							<p><span data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkklMjBhbSUyMFNjb3QlMjBSb2dlcnMlMjBhbmQlMjBJJTIwb3duJTIwRmluaXNoaW5nJTIwVG91Y2glMjBEZXRhaWwlMjBpbiUyME1vdW50YWluJTIwSG9tZSUyQyUyMElkYWhvLiUyMEklMjBoYXZlJTIwYmVlbiUyMHdvcmtpbmclMjB3aXRoJTIwTG9yaSUyMGFuZCUyMENhciUyMEdhbCUyME1hcmtldGluZyUyMGZvciUyMGFib3V0JTIwYSUyMHllYXIlMjBhbmQlMjBhJTIwaGFsZiUyMGFuZCUyMHNoZSUyMGhhcyUyMGJlZW4lMjBhbWF6aW5nISUyMFNoZSUyMHByb21pc2VkJTIwbGVhZHMlMjBmcm9tJTIwdGhlJTIwYmVnaW5uaW5nJTIwYW5kJTIwZGVsaXZlcmVkLiUyMFNoZSUyMGNvbnRpbnVvdXNseSUyMGxvb2tzJTIwZm9yJTIwd2F5cyUyMHRvJTIwaW1wcm92ZSUyMHRoZSUyMHF1YWxpdHklMjBvZiUyMHRoZSUyMGxlYWRzJTJDJTIwa2VlcHMlMjBtZSUyMHVwZGF0ZWQlMjBvbiUyMHRoZSUyMHByb2dyZXNzJTIwYW5kJTIwZWZmZWN0aXZlbmVzcyUyMG9mJTIwdGhlJTIwYWRzJTIwYW5kJTIwY2FtcGFpZ25zJTJDJTIwaGVscHMlMjBtZSUyMGNvbWUlMjB1cCUyMHdpdGglMjBpZGVhcyUyMGZvciUyMG1hcmtldGluZyUyMG15JTIwZGV0YWlsaW5nJTIwYnVzaW5lc3MlMjBvciUyMHRha2VzJTIwbXklMjBpZGVhcyUyMGFuZCUyMHJ1bnMlMjB3aXRoJTIwdGhlbS4lMjBTaGUlMjBpcyUyMGFsc28lMjBmbGV4aWJsZSUyMGluJTIwd29ya2luZyUyMHdpdGglMjBteSUyMENSTSUyMHByb2dyYW0lMjBhbmQlMjBjb29yZGluYXRpbmclMjB3aXRoJTIwbXklMjBidXNpbmVzcyUyMGNvYWNoJTIwY3JlYXRpbmclMjBlZmZpY2llbmN5JTIwaW4lMjBteSUyMG1hcmtldGluZyUyMGVmZm9ydHMuJTIwTG9yaSUyMGhlbHBlZCUyMG1lJTIwYWNoaWV2ZSUyMGElMjA0MCUyNSUyMGluY3JlYXNlJTIwaW4lMjBzYWxlcyUyMGFuZCUyMGRvdWJsZSUyMG15JTIwY2VyYW1pYyUyMGNvYXRpbmclMjBzYWxlcyUyMGxhc3QlMjB5ZWFyLiUyMEklMjBsb29rJTIwZm9yd2FyZCUyMHRvJTIwd29ya2luZyUyMHdpdGglMjBDYXIlMjBHYWwlMjBNYXJrZXRpbmclMjB0aGlzJTIwbmV4dCUyMHllYXIlMjBhbmQlMjB5ZWFycyUyMHRvJTIwY29tZS4lMjIlN0QlNUQlN0QlNUQ=">“</span>Lori helped me achieve <strong>a 40% increase in sales and double my ceramic coating sales last year. </strong></p><p>I look forward to working with Lori <strong>this next year and years to come.”</strong></p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Scot Rogers</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									Owner of Finishing Touch Detail								</div>
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							<p>“<span style="font-weight: 400">Lori was <strong>so easy to work with, quickly understood the vision we had,</strong> and <strong>translated it into the website of our dreams</strong> with a highly professional approach. </span></p><p><strong>Working with Lori was one of the best decisions we’ve made.”</strong></p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Jocelyn Eikenburg</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									Co-founder, Justice for Jun								</div>
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				<img decoding="async" class="uabb-photo-img wp-image-1436 lazyload" data-src="https://labellacreative.com/wp-content/uploads/bb-plugin/cache/Hayley-Turner-Director-of-Operations-1-circle.jpg" alt="Hayley Turner Director of Operations" title="Hayley Turner Director of Operations" itemprop="image" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" />
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						<div class="uabb-testimonial-author-description uabb-text-editor testimonial-author-descriptiona9sm5y43wvhc">
							<p><span data-slate-fragment="JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkxvcmklMjBhbmQlMjBoZXIlMjB0ZWFtJTIwaGF2ZSUyMGRvbmUlMjBhbiUyMGluY3JlZGlibGUlMjBqb2IlMjB3aXRoJTIwb3VyJTIwd2Vic2l0ZSUyMGFuZCUyMG1hcmtldGluZy4lMjBXZSUyMGNhbid0JTIwdGhhbmslMjBoZXIlMjBlbm91Z2glMjBmb3IlMjB0aGUlMjB3b3JrJTIwdGhleSUyMHB1dCUyMGluJTIwdG8lMjBoZWxwJTIwdGFrZSUyMG91ciUyMGNvbXBhbnklMjB0byUyMHRoZSUyMG5leHQlMjBsZXZlbCElMjIlN0QlNUQlN0QlNUQ=">“Since the automated text campaign began, <strong>we have onboarded several new contractors</strong> that we did not previously work with.</span>”</p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Hayley Turner</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									Director of Operations, Justice Public Adjusters								</div>
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							<p style="text-align: center">“I would <strong>highly recommend Lori for any content needs.”</strong></p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Griffin Ralston</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									CEO, Ralston Instruments Inc.								</div>
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							<p>“Lori has the unique ability to take concepts developed by engineers and technical team members and develop <strong>literature that easily conveys the products intended use in an easy to understand format.”</strong></p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Tim Gale</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									Manufacturing Manager, State Industrial Products								</div>
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				<img decoding="async" class="uabb-photo-img wp-image-1302 lazyload" data-src="https://labellacreative.com/wp-content/uploads/bb-plugin/cache/Karen-Oeser-2-circle.jpeg" alt="Karen Oeser" title="Karen Oeser" itemprop="image" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" />
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							<p>“I can’t speak highly enough of Lori and her <strong>expertise in crafting compelling email strategies.</strong> </p><p>Her approach <strong>goes beyond mere marketing tactics</strong> – it's about truly <strong>understanding your ideal client's aspirations through empathy.”</strong></p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Karen Oeser, CFA</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									Principal, East Light Investments								</div>
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							<p>“Lori is the type of designer every creative manager dreams of. She <strong>asks the right questions and offers innovative solutions.</strong> Her work speaks for itself in both <strong>quality and creativity.”</strong></p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Erin Giddings</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									Art Director, Art of Beauty (Makers of Zoya and Qtica)								</div>
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							<p>“Lori brought <strong>professionalism, attention to detail</strong> and talented design skills to the project.</p><p>She worked seamlessly with myself and my creative director and was able to take our design concept and execute it from start to finish.</p><p>The publication turned out to be a big hit with people saying it is the <strong>best Cleveland Visitors Guide published to date.”</strong></p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Mark Schutte</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									Publications Manager, Destination Cleveland								</div>
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							<p>“WellCorp has utilized Lori’s talents in a contract designer capacity many times.</p><p>She is <strong>professional, easy to work with and incredibly talented.</strong> She is constantly mindful of meeting deadlines, staying within budget and being as error-free as possible.”</p>						</div>
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								<h3 class='uabb-testimonial-author-name testimonial-author-namea9sm5y43wvhc'>Anne Vidmar</h3>								<div class="uabb-testimonial-author-designation testimonial-author-designationa9sm5y43wvhc">
									Senior Graphic Designer, Nationwide Better Health (formerly WellCorp)								</div>
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				<img decoding="async" class="uabb-photo-img wp-image-640 lazyload" data-src="https://labellacreative.com/wp-content/uploads/bb-plugin/cache/Erin-Giddings-circle.jpeg" alt="Erin Giddings" title="Erin Giddings" itemprop="image" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" />
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							<p>“I really appreciate your <strong>professionalism and ownership of your projects.</strong> It is very hard to find good designers that are <strong>able to see the ‘big picture’</strong> and you are definitely one who does.”</p>						</div>
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			<a href="https://labellacreative.com/6-steps-for-manufacturers-to-boost-end-user-demand/" title="6 Steps for Manufacturers to Boost End-User Demand and Get More Products on Distributors’ Shelves">6 Steps for Manufacturers to Boost End-User Demand and Get More Products on Distributors’ Shelves</a>
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					March 1, 2025				</span>
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							<p>Selling through distributors can be more complex than you’d expect. You’re essentially relying on someone else to push your product to the end user.&nbsp; But here’s the thing… If customers are asking for your product by name, distributors won’t have a choice but to stock it. Think about it: distributors follow demand.&nbsp; So, if end-users [&hellip;]</p>
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			<a href="https://labellacreative.com/marketing-strategies-for-manufacturers/" title="5 Direct Response Marketing Strategies for Manufacturers to Increase Sales Through Distributors">5 Direct Response Marketing Strategies for Manufacturers to Increase Sales Through Distributors</a>
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					February 8, 2025				</span>
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							<p>Selling through distributors is a smart way to extend your reach.&nbsp; However, it comes with its own set of challenges.&nbsp; While distributors play a crucial role in moving your products, they can make it more difficult to see the true impact of your marketing efforts.&nbsp; This is where direct response marketing can step in.&nbsp; Direct [&hellip;]</p>
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							<p>Let&#8217;s talk about something you&#8217;ve probably heard whispers about in the digital marketing world — “SEO is dead,” they say. “SEO doesn‘t work anymore,” others chime in.&nbsp; But hold on a second. Before you write off SEO as yesterday&#8217;s news, let&#8217;s dive into why it&#8217;s still very much alive and kicking in 2025. You see, [&hellip;]</p>
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