Borislav Kiprin's Blog http://borislavkiprin.com My POV on digital marketing, user experience, social media, photography and other observations. Tagging along with my Twitter shares of interesting links and tweets Tue, 24 Jan 2012 07:45:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 BorislavKiprinBloghttp://feedburner.google.com When Larry Met Sergey – The Interactive Guide http://feedproxy.google.com/~r/BorislavKiprinBlog/~3/kzVmmDhJa2g/ http://borislavkiprin.com/2012/01/24/when-larry-met-sergey-the-interactive-guide/#comments Tue, 24 Jan 2012 07:45:42 +0000 Borislav Kiprin http://borislavkiprin.com/?p=2795 Google Logo

The blogosphere is going nuts about this Google interactive guides and I thought must share it with you, my readers. In this guide you will find the key figures for Google Inc. from the very start of the company – literally when Larry Page and Sergey Brin met back in 1995.

Thanks a lot to Online PhD who researched, coded and offered this to us the Internet geeks & nerds!

By the way this interactive guide can’t be seen on my iPad or the Android phone I have. So for optimal viewing go for the desktop browser or your laptop!

Enjoy!

 

Created By Online PhD

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]]> http://borislavkiprin.com/2011/12/18/borislavs-weekly-twitter-bragging-for-2011-12-18/feed/ 0 http://borislavkiprin.com/2011/12/18/borislavs-weekly-twitter-bragging-for-2011-12-18/ Steve Jobs A Biography – The Book http://feedproxy.google.com/~r/BorislavKiprinBlog/~3/meJw4UCNDA0/ http://borislavkiprin.com/2011/12/12/steve-jobs-a-biography-the-book/#comments Mon, 12 Dec 2011 18:00:02 +0000 Borislav Kiprin http://borislavkiprin.com/?p=2678 Steve Jobs: A Biography“Steve Jobs: A Biography” by Walter Isaacson

There was a lot written already about Steve Jobs, his life, legacy and death. There was also a huge interest in the biography that Walter Isaacson. In fact, the book is so hot that it quickly became Amazon’s bestselling book in 2011.

I finished Steve Jobs’ biography couple of weeks ago. I did not know however, what to write in my usual book review post. I guess I am still trying to assimilate most of the events described there. Or I simply can’t accept the fact that a revolutionary individual with great capability is gone. Nonetheless, there is this blog post written on an iPad.Jobs had it tough. So did the people around him. But the outcome of his life is pretty much more than many of us will never achieve. Steve and his team at Apple were game changers and I hope we will continue having the same great user experience while using the products they have created.

The is so much that can be mentioned here, but I choose not to. Instead I will go for just a few of more lines and leave you, my reader, to make your own conclusions when you read the book.

Walter Isaacson has a great vocabulary and writing skills. I feel however, he could have expanded a bit more on each chapter of Jobs’ life. But I guess time prevented him from doing that. I am also wondering why in most of the cases he refers to Steve Jobs’ wife only by her family name. It kind of looks odd to me.

If you own a Mac, iPhone, iPod or iPad, do read the book! If you are a product designer, UX professional or marketing manager, do read the book! If you are a person interested to see what sets apart great men from regular Joes, do read the book! If you are wondering why the world went silent and then exploded when Steve Jobs passed away, do get the book!

Walter Isaacson, thank you for revealing some of Steve Jobs’ life path.

Steve Jobs, thank you for everything! Rest in peace! I will remember. Your products are a huge part of my everyday life.

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]]> http://borislavkiprin.com/2011/11/27/borislavs-weekly-twitter-bragging-for-2011-11-27/feed/ 0 http://borislavkiprin.com/2011/11/27/borislavs-weekly-twitter-bragging-for-2011-11-27/ Storytelling for User Experience – The Book http://feedproxy.google.com/~r/BorislavKiprinBlog/~3/_wY21iEfIlg/ http://borislavkiprin.com/2011/11/24/storytelling-for-user-experience/#comments Thu, 24 Nov 2011 18:00:31 +0000 Borislav Kiprin http://borislavkiprin.com/?p=2624 Storytelling for User Experience“Storytelling for User Experience” by Whitney Quesenbery & Kevin Brooks

We all tell stories. In fact, our life is full of stories. Whether we experience them, make them up or simply retell them, they remain an undevided part of our communicative existance.To my shame, I never really pondered on the use of stories to convey ideas, present solutions or warm up the audience before staring your speach. There are many ways storytelling can be used.

I read “Storytelling for User Experience” as being yet another book from the series Rosenfeld Media is made available to the digital professionals. I am still trying to catch my breath and the fact that I am posting this memo only two weeks after I finished the book, shows that I am still pretty much in it. I guess it will be probably best to offer a very short passage from the last chapter of the book here:

“People are natural story listeners, so it’s an easy way to share information. Stories can include rich information about behavior, perspectives, and attitudes. They are an economical way to communicate contextual details. When people listen to stories, their minds are engaged in the process of painting in the details. This engagement sets the stage for persuasion or a call to action. But it can still be hard to change your own ways of communicating, especially if you are part of a team. Habits and established templates are difficult to change. It can be hard work to get to the heart of a story and tell it in just the right way for the audience. And, sometimes, stories fall flat, even when you have tried your hardest.“

This is precisely what I did in a brainstorming session I held the chair of. I debated for a while whether I should create a corporate PowerPoint presentation filled with figures and bulletpoints or I should just tell a story. Fortunately, I decided the night before to ditch the PPT and go with a story. At the beginning it felt a bit weird, uncomfortable and the flow was not really natural. But as the words came out of my mouth and the eye contact with the session participants was made, the story became alive. They enaged and took their their respective roles adding details, asking questions and offering solutions. It was far from perfect, but I doubt myself achieving even 10% of such an enagement should I have opted for the traditional PPT.

I could probably offer here an abundance of superlatives that are actually well deserved. But instead I would just say a big “Thank you!” to Whitney Quesenbery and Kevin Brooks. Your shared experience turned to be a great user experience for me. An UX I would be definitely coming back to.

Oh, and if anyone wants to get the book, it is available in print and digital format at http://www.rosenfeldmedia.com/books/storytelling/!

Have you read the book? Any opinions you would like to share din the comment section below?

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