New information regarding colors on Pinterest, according to Curalate, explains what types of images get the most pins and repins. After examining over 500,000 images, here are the results.

Colors on Pinterest play a big role on which images get repinned. Images with a reddish-orange color tone are twice as [...]

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Before diving into the social media secrets that each platform has to offer, the most common misconception is that people believe the same rules can be applied to all the different social media platforms. That is wrong. Each message should be specifically tailored to the social media platform you [...]

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Did you like the page of the real Emma Watson? Now, Facebook verified accounts let you know who the real celebrities or brand pages are. This process of verified accounts is similar to Twitter. The process itself is unknown and done internally. Also, like Twitter, Facebook verified accounts have [...]

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There’s always a lot of talk regarding Google’s Disavow links Tool. Should webmasters disavow every single link they have and start on a clean slate? Perhaps webmasters should maybe disavow small batches of links and test what happens?

According to Matt Cutts, shared by John Mueller on [...]

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You may remember the old days of SEO where you can easily use some techniques to rank up high, increase traffic, and ultimately get cash. While taking a trip down memory lane and reminiscing about the past, we can see how Google has adapted to the situation. These SEO “mistakes” are no longer [...]

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Videos on landing pages are notably absent from most websites today. It shouldn’t be. Video is the missing link between great landing pages and great conversion rates. Without it, landing pages are not exceptional, and are probably suffering. Let’s talk about why that’s the case.

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Ever wonder why that amazing site of yours isn’t getting the search traffic you wanted? Google created a new Webmaster Help video featuring head of webspam Matt Cutts, who reveals the five biggest SEO mistakes.

A huge mistake people make is that either their site cannot be [...]

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Wondering when your brand should avoid using social media to advance its goals and values? Look no further than the Boston Marathon bombings. With the tragedy of this week’s Boston Marathon bombing, major cellphone services in the Boston area were shut down, but social media was alive and well. Thriving, in fact.

The post Leverage Your Brand: How Social Tragedies Occur appeared first on Boucher + Co..

By now, you have probably heard of the new Google Penguin algorithm update coming our way. From the looks of the previous update, it might be a good idea to at least attempt to prepare for this update. When it comes to Google changing any of its algorithms, preparation is key.

Many [...]

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When you think about SEO, the first thing that comes to mind probably won’t be putting a video on your website. Although many don’t think there is a link between the two, videos and SEO are related. On top of that, videos help convey the emotion of the message when compared to [...]

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