How good is the natural language processing [link to NLP] engine of your advertising company? Are you sure that they even have one? In order to remain competitive in today’s display advertising market, advertising companies need to be capable of doing more than simply recognizing key words. They need to be able to understand those …
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Regional Expansion Planned with Clickagy Data Intelligence
Fast food restaurants, sales offices, retail locations, car dealerships, and countless other businesses frequently struggle with where to open their next location. Traditional research usually only goes as far as census data and surveys… but finally there’s a more accurate and scalable solution. Clickagy data can index geographic markets against keyword affinities, letting you know …
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Tracking Brand Loyalty
Do you know how strong your brand loyalty is? Some e-commerce companies track repeat purchases, but proper attribution makes that challenging, especially with varying length buy cycles. How do you know if they went to a competitor, or just haven’t rebought yet? Other companies try surveys, but it’s difficult to make business decisions off a …
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