bpp401k insider

Pinterest: How Do You Turn Pins Into Projects?

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:46:00 +0000

Pinterest is perhaps the most buzzed-about service of early 2012 and an unexpected start-up success story. For those who haven’t joined (the site is invite-only), Pinterest is a curatorial site that calls itself a “virtual pinboard,” which allows users to capture and organize images from the web. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

15 Amazing Twitter Tools for Increased Productivity

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:45:00 +0000

Twitter provides designers (and other service providers) with the ability to communicate and network in a way that can be really productive for business. However, spending too much time or not having a specific purpose with social media can become a major drain on your time. There are plenty of tools and resources available that can help you to get more out of Twitter in less time. In this post we’ll profile 15 of those efficiency tools for Twitter users. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

LinkedIn Or Facebook For Better B2B Marketing Results?

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:31:00 +0000

I know what you’re thinking just by reading the headline of this post: Of course LinkedIn is better for B2B marketing and Facebook for B2C. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

3 Things People Neglect on Their LinkedIn Profile

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:29:00 +0000

Even savvy marketers miss one of these top 3 items so if you’ve missed them don’t feel bad. At least now you can fix them in under 2 minutes flat. I promise. As a social media strategist, I spend time interacting with people on LinkedIn and sometimes I check out their profiles if they have something interesting to say. Nothing drives me more nuts than these 3 things. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

How to Delete Stuff from Facebook Timeline

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:28:00 +0000

The new Facebook Timeline has many Facebook users in a tizzy. I, for one, abhor it and deleted my account earlier this week. However, before I decided to delete it, I took the time to try and delete things from the past on my timeline. I wanted to delete all of the things I posted before I knew what “lists” were and before I knew how to manage my personal brand online. I joined Facebook in June 2008 and I was sure that there were many photos of me out with my girlfriends that I either posted or was tagged in that I didn’t want to be on my permanent Facebook record. Not that any of them were really bad, but I just decided that people don’t need to know personal things about me that I carelessly and previously shared unknowing that the day of Timeline would come. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

How to Get More People to Follow your LinkedIn Company Page

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:27:00 +0000

Do you have a LinkedIn Company page but no one following you? It’s hard to justify updating your LinkedIn company page and doing Company status updates on a regular basis if you only have a handful of people following your company. Here’s what you can do to get more people following your company. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Perception is Worth 1,001 Words

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:21:00 +0000

In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Six Steps to Make Sure Your Site Is Ready to Go Viral

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:18:00 +0000

Here are six steps you can take to make sure your site is ready to capture new readers when one of your posts starts spreading like wildfire. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

84% of Millennials Rely on the Opinions of Others

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:11:00 +0000

“By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation.” That quote shouldn’t take you by surprise. It’s the circle of life. A new crop of young, working, educated men and women who have discretionary income. In other words, the people you need to keep your business alive. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Online Privacy Tips [Infographic]

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:05:00 +0000

Online security and privacy will always be an issue. There is nothing that will put an end to the need for paying attention to the state of your personal or corporate online security. Nothing. It’s a cat and mouse game that is simply between the good guys and the bad guys. There are bad guys online just like there are in every walk of life. I have seen anyone or any organization who has been able to eradicate bad guys anywhere so the expectation that it is “under control” in the Wild West world of the Internet is dangerous. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Things the Movie “Army of Darkness” Can Teach Us About Internet Marketing

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 18:04:00 +0000

“Alright, you primitive screwheads, listen up!” For those familiar with the work of movie director Sam Raimi, “Army of Darkness” is, no doubt, a perennial favorite. For those as yet indoctrinated, I’d encourage you to check out the film. It’s one of my favorites! In addition to being funny and imaginative, the chief protagonist, Ash Williams, would make a great Internet marketer. Really! Here are some lessons Internet marketers can take from Ash’s example. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Think Those Facebook Photos Are Deleted? Think Again.

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 17:12:00 +0000

We think that most people understand the fact that once you do something online it can be very difficult to make it go away. Just ask Bruce Clay about his issues recently around trying to take a site down in time for people to not tear it apart. The “magic” of the Internet has created numerous ways to still bring that site up even though it is no longer in existence. Ooooops. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

47 Essential Social Media Tools for Content Marketers

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 17:10:00 +0000

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand. Since there are so many, I decided to update this post from almost three years ago. It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use. Which ones am I missing that you cannot live without? MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

The Explosive Power of the Retweet Revealed by Twitter

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 17:09:00 +0000

Twitter is often seen as one of Cinderella’s ugly sisters when it is compared to the multimedia beauty and the wealth of numbers that the 800 million plus engaged users that the Facebook social network offers. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Let LinkedIn do FREE Marketing for your business

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 17:07:00 +0000

LinkedIn has updated their privacy conditions. LinkedIn is now permitted to use your name and picture in any of their advertisements. So they can use this throughout their whole network for their marketing purposes! MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

How to use Social Media for Customer Acquisition

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 17:05:00 +0000

Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

9 social media hacks you need to embrace now

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 17:03:00 +0000

Social media isn't inexpensive, it's just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time. Using your limited social media time wisely is all about going beyond the obvious activities. If you're doing the exact same things everyone else is doing in social, I can guarantee you will not have an advantage. But, if you do some things differently, you may find activities where the reward is disproportionate to the effort. These nine efficiencies -- hacks -- are what you need to embrace right now. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

How to guarantee your social media is regulation compliant

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 17:02:00 +0000

Most companies have accepted the fact that by now they ought to be engaging in social media activities in one form or another. Those who are late to the party, however, are often from highly-regulated industries such as financial services or pharmaceuticals. Despite the promise of genuine, real-time communications with customers that could greatly benefit marketing and public relations efforts, social media can present quite the challenge with regard to regulatory compliance. Organizations need to engage in social media in an intelligent way that complies with relevant industry regulations -- without completely stifling the creative, genuine nature of the medium. This can be a difficult balance to strike, but it can definitely be achieved. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Who Is Your Most Valuable Follower?

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 17:01:00 +0000

On Facebook the amount of friends a person has is trivial. However on Twitter it is no secret that the main point is to have a lot of followers. Each individual follower is an endorsement: “yes, I think what you have to say is valuable.” But how do you increase your followers? Today is the day to think outside of your personal following. Think about all the followers your followers have! MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

21 Blog Mistakes (& How To Fix Them)

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 16:54:00 +0000

Do you feel in your gut that your blog’s missing something? If so, there’s a good chance one or more of the following issues is hindering its success. Every blogger sets out to create a world-class blog. But despite the best of intentions, a blogger often will overlook important elements of success. Being too to close and too invested in your blog’s process can blind you to what appears obvious to others. To help you get your blog on the track to success, here are twenty-one blog fails and how to fix them. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Ways to Leverage Social Media’s Addictive Nature

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 16:53:00 +0000

Are you addicted to social media? Just think that addiction is related to drugs, alcohol and cigarettes? Examine this definition: An addiction is a compulsive activity that can’t be stopped at will and requires outside help to manage or overcome. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

20 Plus Things Getting Publicity Can Do For You

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 16:52:00 +0000

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

noreply@blogger.com (Benefit Plans Plus) — Mon, 06 Feb 2012 16:51:00 +0000

Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page - Carefully, add images to the "Products" photo album. Make sure the image is clear and add explanatory descriptors properly. No duplicate photos or videos. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

Why Small Businesses Love Cloud Services

noreply@blogger.com (Benefit Plans Plus) — Mon, 30 Jan 2012 18:34:00 +0000

If anything’s beating out the skyrocketing growth of the mobile app market, I’d put my money on cloud services. These days, you can do everything in the cloud except your dry cleaning (or can you?). Here’s a look at some of the industries and companies that are moving into the cloud computing services arena for small businesses. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com

How To Get More Engagement On Facebook

noreply@blogger.com (Benefit Plans Plus) — Mon, 30 Jan 2012 18:34:00 +0000

I met someone last week who wondered if I still ran Spiderworking.com. The reason? She ‘Liked’ my Facebook page but hadn’t seen any updates from me in months. Since Facebook made it’s latest changes to the newsfeed at the end of last year reports have been coming in of page updates not appearing in the stream. Page owners also saw a significant drop in their page and post views and a new statistic appeared on our pages ‘talking about’. All of this combined means that if we really want users to see our updates we need to encourage interaction, the ‘talking about’ stat has become the most important insight on our page. So how can you encourage more interaction on your Facebook page? I’ve been experimenting and here’s what I’ve found works so far. MORE

For more information about custom retirement plan design and how Benefit Plans Plus can help make your business more successful visit www.bpp401k.com