Thankfully, there are many ways to market a business. However, the key is to effectively solicit sales without the scars. Daily Special Sites are one of many ways to promote your business. While there may be some pitfalls associated with the special sites (as with any marketing tactic), there are positive points to gain, making your business something good to talk about.

First things first – lets define Daily Special Sites. Daily Special Sites or “Daily Deals” are websites that allow you to post deals and discounts for customers to use toward your business. In other words, these sites act as online coupons. CouponCodes.com is a great example of a typical Daily Specials Site. Each site has their own set of terms and conditions but in essence, Daily Special Sites act as a platform to help promote your business.

Daily Special Sites will obviously give your business a booming buzz but the opposite of this benefit is that sometimes businesses are not as profitable or won’t break even. But, if your business capitalize on the possibility of recurring clients, the sales process can even itself out if it involves high customer lifetime value.

Another default with Daily Special Sites is setting expiration dates for your deals. If you set the date too far in the future or have a relaxed redemption date, you could ruin your business by having customers use their deals at the most varied time. This makes your sales sporadic. Having an understanding of what your business can offer is equally important. If you can’t afford to offer discounts, you might over extend yourself trying to meet the redemptions. However, Daily Special Sites offer financial pluses. No extra out-of-pocket advertising costs are necessary and if your business applies the deals effectively (timing, redemption, etc), it could attract new and fresh business and increase sales tremendously.

Applying Daily Special Sites to your ammo of marketing strategies may be a risk but the opportunity is available and there is always money to be made.

In a nutshell- For the consumer they are amazing value and they get a taster of what the business is about. A happy customer buys and buys again and tells all their friends. Know you’re market and think about the results long term check out Australia coupons for more information.

Create a unique experience and one they can easily share with the friends. The secret to your success and future of retail is to get creative, once you do this you realise there are endless amounts of possibilities and ways you can grow your business and create the ultimate customer experience. We are beginning to see businesses and companies roll out exciting world breaking strategies. Here’s the clincher you get to decide, you can be a leader, a creator and reap the rewards or blend in with 75% of businesses that wait in wings and live in the shadow of other industry leaders.

Someone who is embracing the new economy and igniting their retail success is Highpoint Shopping centre. Highpoint is trialling their MiMirror it’s aimed to increase customer awareness and experience. Using technology that is a touch screen mirror which has an inbuilt camera that allows you to download your favourite looks and “share” them on Facebook. Anyone that uses Highpoints new retail technology has a chance of winning a gift voucher. They also have an image consultant that is available to help you shop and find what works for you that is a free service to further engage the customer’s experience. While I was there embracing Highpoint’s courage to think and be different I discovered Happy Lab my new favourite shop!

The MiMirror is available to use at Highpoint Shopping Centre until April 11th and can be found on Level 3 outside Country Road and Myer.

image source Dusty Petal

“Bricks and mortar retailers need to embrace online to reach a new customer to drive sales. Relying on street traffic for that new customer is not effective anymore, it’s all about engaging the new customer. I would love to see bricks and mortar say goodbye to shopping centre landlords and have a booming online business where they can have a better lifestyle, with much less overheads.”

Now this is where the problem lies. Retailers who are not educated and don’t have knowledge around the world wide web are being mislead. Anyone who says being online is easier then having a store is talking complete BS. Let me make this clear:-

1. You think you have no traffic now and your competitors are on your tail? Wait until you get online because you can times the competition by a gazillion. The competition are sharks that steal your IP and content and pass it off as their own. Online more then ever before has it been more crucial to stand out and you will be working just many hours as you do now, if not more.
2. Yes being online is CRUCIAL for every business- you need to be online if you aren’t you will sink. But it is like opening another store and there are things you have to think about. Like marketing, capturing email addresses, email marketing, list building, content creation, SEO, back links and the list goes on and on.
3. It’s not a case of create it and they will come. No! You still have to drive traffic into your business and provide them with an incredible experience all in 7 seconds otherwise you’ve lost them.
4. While I’m all for ditching shopping centre’s and there outlandish rents. Bricks and mortar play an important role to consumers, shopping centres are still convenient to most people. Indie shopping strips and buzzing with energy and people wanting to buy something different. If you see white everywhere it’s only a matter of time before you long for a bit of color. If you ate pizza for a month it’s only a matter of time before you crave some vegetables. We have been boring people for YEARS with the same product over and over. Store after store…..we’re BORED. Give us color, give us vegetables because we are longing for a change. Provide your customers with a choice, a point of difference so they feel like the product was made just for them. Do it in a way that they feel so special! Do that and you WILL make money.
5. Being online where you have a better lifestyle and less overheads: Yes the overheads are much less there is no denying that. Lifestyle? Putting everyone in the same basket is generalising, yes you have flexible work hours but with that you can also work 24/7 around the clock and you can’t switch off, there is no locking the doors at the end of the day. It takes discipline to work set hours (that work for you) and you must utilise your time wisely.

Don’t get me wrong I LOVE working online and it has been AMAZING for my business and it has fuelled my business to a whopping growth  of 150% last year and tracking to see growth of around 300% this year. This purpose of this is not to talk you out of being online but to give you an understanding of the reality of being online. Should you be here? Dam straight you should! But go in with your eyes wide open.

That is the question on many a retailers mind right now & understandably so.

But should the retail sector be overcome with doom & gloom. I say no.

Unfortunately, continued soothsaying that retail is in decline, the GFC is about to hit again & the onslaught of online is destroying bricks & mortar, no wonder retailers are asking themselves, is all this really worth it.

The reason retail is suffering, has nothing to do with the above. Why? Because they are the same factors affecting every other sector yet somehow, those sectors are coping. Retailing is stuck in the Dark Ages. Discounting, hard sell advertising, no innovative brands, the BIG retailers are STILL doing what they’ve done for thirty years. Unfortunately the retail landscape has changed, but they haven’t. And who are the ones screaming the loudest? Don’t listen to them!

My take why retailing isn’t flourishing is quite simple.

1. Retailers continue to compete on price only.

When you do, there is only one winner and that is the customer. Compete on price and you may as well close your doors now. But I hear you say “but if I don’t compete on price, my competitor will take my customers”   Well, I say, find WHAT your customer wants that your competitor CANNOT offer. It is simple and the quicker retailers realise that discounting doesn’t work the faster retailing will start to flourish. I’ve always said, “Someone will always be able to sell it cheaper but rarely can someone sell it better.” That is so true in this day and age, and the smart retailer who is successful, does not rely on pricing to be competitive!

2. Think BIG picture!

Just because you’re small doesn’t mean you can’t think BIG. Too many retailers think about sales today, not tomorrow or next month. Their marketing is reactive, short term and this new trend of DIY promotions, fails to communicate who they are and what they offer in a professional and innovative way. Basically it’s boring, unattractive and well, no benefit to the customer. See point One.
Stores and product presentation fail to inspire customers and the entire experience fails to impress and worse still, fails to be enjoyable and memorable. Plan your marketing, create a strategy & promote to grow your business not just sell.

3. Online – Get onboard!

Let’s face it, online is here to stay and if you’re not embracing it, you’re losing out on many of its benefits. Its bricks & mortar’s best tool and utilising it’s true potential can be an asset.  See many retailers are not using online well and to be honest are doing it quite badly. It’s the current day tabloid and with many customers (up to 80% researching & making decisions online before purchasing) who are time poor, your online site could be the second store you’ve always wanted yet never thought you could afford! That’s right, understanding how your customer shops could be the difference to a successful online presence or not.

4. Cheaper overseas products.

Deal with it. That’s life. The internet is making the world rather small and a lot closer now. Just like a competitor could set up shop across the street, you can now have a competitor across the Atlantic. Don’t panic. You now have to be innovative and deliver what sets you apart. Build on your own brand, your benefits and your customers will remain loyal no matter the price.

Nothing has really changed, but what is interesting is how retailers are dealing with this new landscape. I’m seeing a return to smart marketing, retailers building innovative BRAND’s and promotions that drive benefit rather than price. I’m seeing more emphasis on providing the right atmosphere that YOUR customer expects, and an experience that the customer remembers and is happy to refer on.

You see, the biggest change is that the customer has less time to shop. The SMART retailer knows this and that doesn’t mean less time to visit an actual store. Quite the opposite. The customer, now short of time, wants a memorable & pleasant experience, efficient use of their time is the key. The right product at the right price is becoming the benchmark. The customer is more savvy now, more knowledgeable and they know what they want at the price they’re willing to pay. That doesn’t necessarily mean the cheapest price either. The smart retailer is addressing this!

Retailers need to think smart. Be competitive but innovative.  Gone are the days of 70% off. You’re not offering savings you’re saying, until now, you have been OVERcharging! The customer knows this and their loyalty is shifting. Fair & realistic pricing is the way forward. No longer can Australia claim distance and isolation as an excuse for higher pricing. No longer can Australia charge for higher labour costs when the product is imported. No longer can the Australian retailer claim, high margins. The customer knows what a fair margin is, and that is why, competing on price only is not only detrimental to your business, it’s suicidal for the industry as a whole.

There are many successful retailers out there and when you investigate them, none of them compete on price only. They offer the total experience. They know what their brand values are, who their customer is and most importantly, know what their customers wants. Then they simply offer this. How they promote this, is what sets them apart.

ABOUT STEPHEN

With an extensive career in Advertising working with some of Australia’s iconic retailers, Stephen understands retail. He is the accessible, down to earth, jargon free marketer – that gives every business a competitive advantage by teaching & showing them how to create a great brand & promote it through smart marketing & advertising campaigns, affordably & effectively.

www.rubiconretail.com.au

This is the 3rd in a series of posts written by Australia’s leading retail experts, all three had the same question “What are your thoughts and predictions on the current state of the retail industry” at no time was it was discussed prior to being published therefore all viewpoints all solely the thoughts from each expert.

Is Retail As Dire As We’re Led To Believe?

The Times They Are A’Changing….

Retail is changing and it’s changing fast!  No, we didn’t expect it.  No, we weren’t ready for it.  But it’s here and we’re dealing with it.  Yes, we were caught flat footed.  Yes, we’re navigating new waters as we shore up what we’ve always done.  Yes, we’re changing.
Jon Bird of IdeaWorks wrote a great article recently on his blog (www.newretailblog.com) where he talked about the ‘blurring’ of retail – the speed of change.  Here are four of his top points:

The Rise of SoMoLo Shoppers – “SoMoLo” is short for “Social, Mobile, Local”. It describes shoppers enabled by smartphones who are instantly socializing their selections with friends and family, researching and buying on the run, and taking advantage of local deals pushed to their handheld devices. It’s arguably the single most defining trend disrupting retail.

The Growth of Retail Hackers – Wired Magazine in the US coined the term “retail hacker” to describe the “reconception of shopping as a contact sport in which consumers increasingly refuse to buy on the terms dictated to them.” Customers are in control and they take no prisoners – gleefully snapping up deals on the group-buying sites, or shamelessly researching in store and then buying at the cheapest possible prices online. (US electronics retailer Best Buy is often described as “Amazon’s showroom”.) If you think customers are going to behave themselves in 2012, then you’d better think again.

Putting the Squeeze on Prices – The level of total price transparency available via the web is putting downward pressure on margins across the world, and Australia will continue to feel the squeeze in 2012. Where this will end up is absolutely clear. As Ross Gittens, economics commentator in the Sydney Morning Herald noted this year, “we’re going to see prices around the world falling to roughly the same level.” What’s not clear is how much blood will be spilled getting to that point.

Small Time is Back Big Time – Independent (or “indie”) retailers have an opportunity to shine in 2012, as jaded customers crave individuality and authenticity. For chain retailers, it’s important to act a little more “indie”, celebrating diversity in the look and feel of your stores, and localizing your offer.

The key for 2012?  Stay alert and be prepared to change – fast!  The days of “wait and see” are long gone.  Don’t get caught in the past.  To do so is retail death!  And the saddest part?  Your customers won’t care – they’ll have moved on to the business that ‘gets it’.

About Debra

Debra Templar is one of Australia’s leading retail enthusiasts, keynote speakers and business coaches. She has an abundance of retail experience, including sales (retail and direct sales), management, merchandising, customer service, and so much more. Her articles and seminars are an inspiration to many, many retailers who work hard every day to build their businesses.
www.thetemplargroup.com.au
www.facebook.com/DebraTemplarSpeaksUp

:: This is a post in a series of posts written by Australia’s leading retail experts, all three had the same question “What are your thoughts and predictions on the current state of the retail industry” at no time was it was discussed prior to being published therefore all viewpoints all solely the thoughts from each expert.

To Retail or Not To Retail

Is Retail As Dire As We’re Led To Believe?

Some stats for you:

• The Retail industry as a whole rose by 0.3% in January
• Intimate apparel & shoes experiences a massive growth
• Cafes and restaurants seen a very satisfying 4.3% growth
• Department stores fell by 0.2%
• Some independents reports up to a 30% growth
• One of my clients has already turned over more then her entire 2011 trade.

There is no doubting the change in the way people are buying and fear is playing a massive role in that. The only time people fear something is when they aren’t educated and confident in that area. Therefore it is crucial we educate our customers and put their minds at ease and give them the resources that we help them do it.

• Provide a great service: Create a customer journey, write down what you want them to experience and how you want them to feel. Step by step through out the entire time they are in your store. Then train your staff to do it BETTER then you can.

• Provide great value: Respect what they want and show them what they need and why. Give them as much information as possible without overwhelming them. Let them know you care.

• Provide great quality products: You can never compete on price with the big boys and you should never try. Quality always trumps every time!

My Retail Predictions:

Over the last couple of years we have seen social media play a massive role in business. Consumers are wanting to see the face behind the business so transparency has been crucial. We are developing that even further now where we will see websites being extremely interactive. We is crucial we start to understand how business is changing.

The changes in business-

• Building real relationships
• Giving people a voice
• Giving resources to create and express themselves and their journeys.
• To connect and share
• To collaborate and know we all have the answers, can we bring this knowledge together and help each other, be accountable, give back and be responsible for the effort put in.
• Out of the box Marketing ideas

TIP: See things for not worse then they are, not better then they are but as they are.

:: This is a post in a series of posts written by Australia’s leading retail experts, all three had the same question “What are your thoughts and predictions on the current state of the retail industry” at no time was it was discussed prior to being published therefore all viewpoints all solely the thoughts from each expert.

To Retail or Not To Retail

The Times They Are A’Changing….

When you have your hand held so tightly on the pulse of your business you are unable to see things clearly, to think clearly. It’s time to step back!

But we don’t want too because we feel like by doing that we are giving up control, we failed or what we’ve been doing is wrong and we get defensive.

When you put on 10 pairs of glasses do you think you are able to see clearly? No. Take the glasses off one pair at a time.

1. There is NO space in business for limited thinking or sacrifice.  We CAN have it all and we also have the ability to make choices and fill our days with everything we WANT and enjoy doing. To create a life by design….your designs.

2. We DO NOT have to DO everything- In fact we shouldn’t, truth is you don’t enjoy doing everything do you? Delegate whatever you aren’t good at or whatever you dislike doing.

3. The person you can BE is a real one! Be whoever it is you are, be a good role model for your staff, family and friends.

4. Let the control freak in you GO! I can say that because I was for many years the biggest control freak. It stunts your growth, it limits your thinking and it is in no way a productive way to run your business.

5. Let you business run on autopilot- If you want to prove to yourself that you are as awesome as what you think you are then the biggest sign is that your business will run as efficiently, as productively and as profitable when you are NOT there. If it doesn’t then you have work to do.

6. Always remember there is no right or wrong only what is right for you and your customers. Be open because the day you think you know everything is the day you know nothing.

7. Switch off otherwise you are no good to anyone, refuel your tank and when you step out of the business you need to switch off mentally as well.

8. Start to take notice of how you feel when someone wants to help you. Do you resist? Do you feel like you can’t trust that person to do it? Do your defences go up and you start to make excuses?

9. We see through you- Even when you think no one can see or notice how you are really feeling, we can. Remember 97% of how we communicate is NON verbal. If it’s only a thought in the back of your mind we can see it!

10. Its an excuse, a story- No matter where you live, people are still people and we choose how we want to see them. If you catch yourself saying “In ……. We don’t do that, in ……. people don’t buy…….,  In …….. that doesn’t work”

Don’t judge, remove all perceptions; remove the glasses one pair at a time until you can see clearly.

Let people in, let people help. It makes you a BETTER person.

What am I talking about? Branding

Branding is more then your logo, your business cards and the product or service you sell. It is the thing that people remember and say about you when they leave your store.

• What is the essence of your business
• What are the businesses values
• What is important to you
• What do you people to think about when they think about your business?

You may here people say “This is very off brand” or “This is on brand” for something to be off brand simply means that it is not congruent with the business. When something is on brand it’s aligned with your brand message. For example I was going for a run a couple off weeks ago and I noticed an old, slightly batted ute that had signage saying ”Designer Constructions”. My first thought was “Man, I wish I had a camera” the next thought was “LOL! That is so OFF brand.” Because there is no way I would trust that company to build me a designer anything and I didn’t even see or talk to anyone.

Branding is a crucial element to your business and it needs to filtered though every facet of your business. From stationary and signage right through to your customer service and your product, it all must be aligned, complement and speak to each other….to have continuity through out your business.

Food for thought; your business brand also needs to be aligned with your personal brand. But why if I am not the face of my business? I hear you ask.

Your business is an extension of you, therefore it needs to aligned with your own personal values. If you want your business to grow and have longevity then this is an important thing to consider.

When you create a strong brand you can expect:

• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty

Things to consider when you are thinking about your branding;

• Understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact and beyond.
• Your aim is to create a brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
• As the economy gets tougher and tougher it’s important to spend time investing in researching, defining, and building your brand. Your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you can’t afford to be without.

Have you ever wondered why some businesses do extremely well while others are closing up shop and others are sitting on the fence?

How high are you setting the bar?

Truth is business can be bloody hard, it’s what we live for it’s what we breathe. It’s the first thing we think about on the morning and the last thing we think about at night and if that’s not enough we wake up in of the middle of the night and we think about it. No one around us understands our goals and wonder why we other doing what we do and let’s face it we wonder ourselves sometimes.

We doubt ourselves and get shitty when another business is in the news and not you, you beat yourself up because why do you never follow through, why didn’t they think of you? Then you hear all of these terrible things on the news and in the paper about how Retail was down and the impact it’s going to have on your business. Pretty soon you’ve got your head buried so deep in the daily paper you can’t breathe because you’re business is going down.

Get Your Head OUT Of The Papers and Into Your Customers Hearts

There is a reason they pick your competitor and not you, the question is what can you start doing in your business that no one else is doing?

I know Retail and I know Product based businesses, it is what I thrive on and it’s what I am good at….

So come close and listen up and repeat after me!

I don’t give a flying fuck what anyone else is doing, I am what I am and I will all I can be.

• Add value to your customers, what can you do today that will blow them out of the water with excitement?
• Have gratitude for everything in your life
• Know that whatever you achieve tomorrow will not make you any happier then what you are today.
• Do not make permanent decisions on temporary emotions
• If a thought is only a thought and a thought can be changed then best you create awesome thoughts and make awesome things happen.
• Know what you are doing and why
• Rethink your direction for this year and ensure you’re thinking outside the square. Get that marketing plan pumping!

Businesses can thrive in economic downturn because their mindset is super strong, they have laser like focus and they have a rock solid business model. They do things differently so they stand out from the crowd. Always think about the journey you want your customers take and experience.

For example one of my superstars had a tough day this week and she said to me “I can honestly tell you it was having you behind me that made me fight through.”

And THAT is my goal for every single one of my clients, it’s magic because when you work with someone….anyone you can combine forces and make incredible things happen. Like this particular client is tracking to click over $2 million this year, she was going to settle for 100K but once you really uncover those golden nuggets there lies the true fortune. You can make 100K on wage you what more in a business! When you both put in 150% anything can happen, if each person puts in 80% then stuff still happens but you’re not operating on the same level.

Question is how can you get to that level of thinking? So glad you asked! I’ll tell you really really soon!

What is the New economy?

The New Economy is a term to describe the result of the transition from a manufacturing-based economy to a service-based economy. This particular use of the term was popular during the Dot.Com bubble of the late 1990s. The high growth, low inflation and high employment of this period led to overly optimistic predictions and many flawed business plans

What does the New Economy Mean?

There are two broad trends of the new economy globalization and information technology.

Globalization: On a larger scale means numerous things such as world currency and leadership. However for you and me it means no longer are we demographically limited by our location but free to do business world wide. No longer do we have competition but alliances which we can form to help each other grow.

Information Technology: We have such an abundance of information available to us, for everybody, on every topic and delivered in a way that is best suited to you. You can read it as it happens in the most formal and informal manner, both paid and unpaid. We want information and we want it now, in business product knowledge has always been crucial however a good sales person knows it’s not actually the “knowledge” that sells, but the feelings they will have and the outcome they can expect when the use it.

A Great Example of The New Economy in Business

2 words sum up the new economy; RELATIONSHIPS & TRANSPARENCY

The creator of The Lingerie Journal, Luis Paredes realises the importance of relationships and transparency. You see independent businesses such as Designers don’t always have the budget or the time to reach their potential market. Just like Retailers don’t always have the time to research upcoming labels and search for Exclusive Designers therefore they settle for generic labels.

Both know that success lies in being different, being open and being ready.

In New York City we will see the beginning of the new economy at it’s finest, the Retailers will shop for new and exclusive labels in a way they want to buy. Luis has created a space for both Designers and Retailers to get to know each other, build relationships and trust in an intimate environment. With no ‘In-your-face-this-is-my-sells-pitch’ but a sophisticated respectful conversation between two people to see if there is a potential lucrative business arrangement….a good market match.

Check it out

The Designer Showcase is a new lingerie trade show designed to give independent designers and emerging brands the opportunity to meet and do business with buyers in an intimate setting. The new show dates are February 21 – 23, 2012 at the AKA Hotel Residences in New York City.

The second edition of the Lingerie Designer Showcase (lingeriedesignershowcase.com) returns this coming February as NY’s premiere venue for independent lingerie designers and emerging brands. Show dates are February 21 – 23, 2012 at the AKA Hotel Residences (on 44th street between 6th and 7th avenues) in New York City.

Newcomers to the Designer Showcase include Priscilla Jade Lingerie by Priscilla Codinach; Toad Lillie, a handcrafted lingerie collection by Laurie Shapiro; Dottie’s Delights by Stephanie Kuhr; Good Night Gilda by Whitney Galitz; the luxury Sleepwear brand Ann Vogue by NYC-based designer Asi Efros and Frances Smiley Lingerie.

Also, returning to the show is the eco-conscious lingerie line, Clare Bare Lingerie and Ombrato Sleepwear by Masako Shirokawa.

“We’re incredibly thrilled to have all of our new and returning exhibitors,” said Luis Paredes, the show’s organizer. “Buyers will absolutely love the designers we have on board and they will have the chance to really get to know them and their collections through the Lingerie Journal in the next two months and finally at the show.”

The Lingerie Designer Showcase is a new lingerie trade show designed to give independent designers and emerging brands the opportunity to meet and do business with buyers in an intimate setting. The show is free for buyers to attend.

“It’s rare in the tradeshow world to get the opportunity to really get to speak directly to designers in such an intimate setting. Some of our newest products are from two of the companies we met at the Showcase and it is absolutely at the top of our ‘must attend’ list for 2012,” said Nicole Cordova of the online boutique GiseleLima.com

It’s a small, affordable and effective show for designers explained Paredes. “Our goal to is to help them succeed by putting the designers first.”

Participating brands are supported at the show by the Lingerie Journal through a mix of aggressive marketing, PR and buyer outreach.  On twitter, the show has a dedicated account - @TLJ_Showcase

“Our first show was a huge success for our exhibitors Clare Bare Lingerie, Ombrato Sleepwear and Fun Factory” said Paredes. “We were able to promote and raise awareness of their brands and each of the exhibitors were able to do business with visiting buyers at or after the show.”

One of the reasons for the show’s success explained Paredes, is how affordable the show is to designers looking for a venue that will not eat up their entire yearly budget. Rooms can be shared and costs divided between designers as well.

Luna Logo, owner of the online boutique, mylunakiss.com added, “I think this is wonderful. It’s great that designers get a chance to meet with buyers in this intimate setting. At a lot of convention shows, you don’t get a chance to do that and I think it’s great they get one-on-one time.”

Also on schedule for the show is a seminar for buyers and a networking social at the show to bring together designers and brands. More details will be announced soon said Paredes.

Buyers interested in attending can stop in any day of the show or schedule an appointment on the show’s site: http://lingeriedesignershowcase.com/attendee-registration/  

Interested Designers can also get and request more information: http://lingeriedesignershowcase.com/participate/

“We have limited spaces and are almost sold out so if you’d like to join us, please let us know soon,” noted Paredes. “We’re going to make this the best show yet.”

The Show is being sponsored by Eucalan Lingerie Wash; the online lingerie directory, Directory-Sexy.com and Love Me Sugar, a line of vintage inspired sleep masks and accessories.