One thing's for sure -- if the CEO of Saatchi & Saatchi Worldwide takes the time to write a book, it might be worth your time to read it.

I just ordered it from Amazon (I like one click ordering even more now that we can all do it) on the recommendation of Ben Mack.

His book recommendations get extra points, every since he referred me to Howard Gossage's book.

If you read Lovemarks, let me know.

This week I had the chance to play golf with Nascar driver, Dave Stremme. He's a great guy who drives cars a lot better than golf balls. heh heh. We had a blast, including the 18th fairway when he decided to give us some short track driving lessons and started bumping our golf cart from behind. Nothing like racing golf carts with a professional. In the last turn, his cart took out our wheel (popped a tire) and we had to limp back to the golf cart pit row. (In his defense, he wasn't driving the cart, then; that was my buddy, Mike Roy of GetEtched.)

Dave qualified 7th for this Sunday's race at Atlanta Motor Speedway, home of the first Winner's Wall, our latest marketing project. This weekend Dave's driving a special combination Coor's Light and St. Jude Children's Hospital. Every lap he stays in the race, Coors gives more money to St. Jude's.

We were down at the track yesterday to film a segment for the Speed channel. It aired this morning, and it showed the Winner's Wall, a special project to raise $10 million for Speedway Children's Charities. That's Bruton Smith's nonprofit that supports 400 different children's organizations around the country, including CURE Childhood Cancer in Atlanta, a great organization where I just joined the board of directors.

If you're watching the pre-race on ESPN this Sunday, look for a segment with Rusty Wallace about the Winner's Wall. It's a great project where fans can put their picture on a permanent piece of granite on big walls out side their favorite track. And it will raise a lot of money for kids.

We just had another great live event with the StomperNet faculty, team, and members. This event brought a decrease in the number of lectures and introduced a series of hands-on site reviews, recorded for our community who couldn't make it to the show.

We're approaching the one year anniversary of the record-setting launch of StomperNet. With more than 1,000 members in 50 countries, 10 faculty members, and the best staff anywhere, StomperNet 2.0 is going to be better than ever.

Watch the video to see what's coming in StomperNet 2.0. If you missed your chance last year, don't miss out on what's coming -- StomperNet is going to be a whole new ballgame.

Just ONE example of many: Stomper ULTRA - it may change the way you think about SEO.

P.S. - Do you Digg? SEO Striptease? I think Andy's lost it!

You can see the new video player at Free IQ, of course. But there's a good explanation of all the new features at the Free IQ corporate blog at FreeIQTeam.com.

In other news, social media and e-business blogger, Andy Beard, wrote about Free IQ for the first time. Free IQ became relevant for Andy because Free IQ investor and advisory board member, Mike Filsaime, is using Free IQ to sell the video recordings of The World Internet Event next weekend. If you can't make it to this great conference, you can see all the speakers on video -- with no travel expenses -- for just $97. Details here.

Here's a link to an article describing this powerful idea in the New York Times.

The Grouper experiment has failed. "User-generated video is dead to us," Grouper founder Josh Felser told an interviewer.

"The same content is on every site," Felser complained. "Equally as important, you can't monetize it. Advertisers don't want to be associated with unpredictable content."

Grouper, which going forward will be known as Crackle, is bidding to become an online movie studio instead. And that's a smart move, as they become a site with a specific purpose, making it more likely that they will intelligently use Sony's resources and skill sets.

A specific purpose is a must. When I first conceived of the idea of Free IQ, the specific purpose was clear, providing visitors with useful, meaningful, skill-building information. Free IQ has a powerful revenue model as well, offering experts on all subjects the opportunity to sell their intellectual property on our site.

Free IQ users don't have to be content providers to make money with us. By registering as an affiliate, they can profit from the purchases of any users they refer, as well as share in the revenue of sales made by any content providers they introduce to the site.

Web video is here, and will do nothing but grow. But many big players in the industry are discovering that they aren't going to be the next YouTube. They're learning that you need to focus on doing something specific and do it well in order to profit from it.

We're pouring significant resources into making Free IQ an important source of knowledge for visitors. Doing so will provide our content providers and affiliates with a considerable opportunity to profit along with us.

That's Free IQ's purpose. And while we'll never be YouTube, each and every day we're getting a little bit closer to being that indispensible resource that we know that Free IQ can be.

From his post in Philadelphia, Ben Franklin invested in young printers throughout the colonies from South Carolina to Massachusetts. Franklin was passionate about creating the ability for colonists to share information. By investing in printers who otherwise would not have been able to afford to get into the business, Franklin formulated a new method of information aggregation. Ben Franklin's innovation (some have referred to him as the first franchisor) enabled him to achieve tremendous wealth by profiting on the content that was published by others.

You enjoy a similar opportunity today. Free IQ is investing in the construction of a world-class e-commerce platform that enables you to profit from our unique two-tiered affiliate program. You profit on the content sold by other content providers simply by having introduced them to Free IQ.

There are plenty of content categories that remain to be fleshed out on Free IQ. That spells opportunity for you at this moment in time. Surely you know of someone who is a successful information entrepreneur. Have them post their audios, video presentations, or other forms of intellectual property at our site. When they sell a video download, CD set, book, or whatever their preferred media is, you share in the profits.

Benjamin Franklin spent the second half of his life doing exactly what he wanted to do as a result of the smart business moves he made in the first half of his life. Will you become a world-renowned philosopher, inventor, writer, and politician? OK, maybe not, but getting information providers to sell their products on Free IQ could be a logical step toward financial freedom.

If Ben Franklin were around in 2007, he'd be putting on his bifocals and finding information products to distribute at Free IQ. Why don't you do the same today?

People want knowledge. They want challenges. They want to grow. They want to learn. And they want to do all this in a way that's invigorating and energizing.

That's why "The Dangerous Book for Boys" is a publishing phenomenon. The best-seller contains all the essentials that British brothers Conn and Hal Iggulden think a boy should know.

This thoroughly entertaining book includes "how to" directions that would make an overprotective mom blanch and a grade school administrator keel over. Instructions are included on how to make a bow and arrow, construct a battery, hunt and cook a rabbit, tan a hide, create a water bomb, and make a tripwire.

While the lessons on potentially treacherous activity are clearly the hook here, there is plenty of less threatening information in the book, such as how to tie naval knots, historical information on famous battles, poems every boy should know, and a list of important Latin phrases.

One thing the book doesn't have is instructions on eating fire, which you can find on Free IQ. But truthfully, that's a little bit of an anomaly on our site. So, if your idea of making yourself dangerous is learning a skill, strategy, or technique that can improve your ability to do your job, grow your business, or pursue a favorite hobby, that's likely waiting for you on Free IQ.

At Free IQ, we're making sure that our users are steering well clear of a life of quiet desperation. Why don't you come learn what you want to learn or teach what you have to share? Come make yourself dangerous with another visit to Free IQ today.

You can hear the 3 1/2 minute segment on their blog here: see Monday, 7-9-07.

(Hat Tip to our PR Pro, Shira Miller.)

The Randy and Spiff blog, by the way, is a pretty good example of a web site for a radio show. It updates every day to all the major segments with audio links to each one. Plus, it does a pretty good job of using online video to interact with listeners in ways beyond just the non-time-shifted radio show and audio.

Of course they could do a lot more (it's not even clear that you could join an email list if you wanted to), but compared to many, they're doing pretty well.

I hope the video resumes that are sure to appear on Free IQ will be cool, too. :-)

Want to know how many blogs are added every second of every day? (1.4)

What's the number one language for blogs? (Japanese. English is a close second.)

And now, the quarterly report tracks tag usage as well.

Plus, the costs of creating video in the first place are dropping fast. Watch the video below, then see Mike Stewart's presentation at the Atlanta Big Seminar for a lesson in how to do it yourself. This is Mike's entire 90-minute presentation from a $2,000 seminar and you can see all of it on Free IQ -- for free.

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Mike's presentation shows you how to use video and blogs. Click the play button below.

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