Braden Kelley

Who should own innovation?

Braden Kelley — Sat, 26 May 2012 08:00:00 +0000

When I think about who should ‘own’ or manage innovation, and where it should reside in an organization, I believe the answer is obviously “It depends.” There cannot be a single answer for these questions because every organization’s strategy and … Continue reading →

Innovation Quotes of the Day – May 26, 2012

Braden Kelley — Sat, 26 May 2012 07:00:01 +0000

“Senior leaders, who are typically charged with the efficient operation of the enterprise and rewarded as such, don’t fully understand how specific practices produce or destroy the value of innovation. As a result they often put the wrong people in … Continue reading →

Announcing the Nine Innovation Roles Group Diagnostic Tool

Braden Kelley — Fri, 25 May 2012 18:32:38 +0000

I am proud to announce the availability of the Nine Innovation Roles Group Diagnostic Tool for pre-order as part of my crowdfunding project over on IndieGoGo. There you will find lots of great perks available including discounts on the Nine … Continue reading →

Directed Innovation for Strategic Success

Braden Kelley — Fri, 25 May 2012 08:00:00 +0000

It seems like every organization has a vision and a mission statement, and some even have mantra’s. My personal innovation mantra is to make innovation and marketing insights accessible for the greater good. At the same time organizations are creating … Continue reading →

Innovation Quotes of the Day – May 25, 2012

Braden Kelley — Fri, 25 May 2012 07:00:20 +0000

“Success doesn’t necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won’t win a game or a battle; the win comes from basic blocking and tackling.” - Naveen Jain “Innovation is a team sport and everyone … Continue reading →

Keep Your Innovation Nerve

Braden Kelley — Thu, 24 May 2012 22:46:03 +0000

It is much easier to lose your nerve than it is to regain it, so better not to lose it in the first place. I have lost my nerve before and made decisions I regretted for a long time after … Continue reading →

Are You Innovating for the Past or the Future?

Braden Kelley — Thu, 24 May 2012 08:00:00 +0000

I had the opportunity to meet and chat with local ethnographic researcher Cynthia DuVal about the role of ethnographic research in the innovation process, and she shared an insight that I thought I would share with the rest of you. … Continue reading →

Innovation Quotes of the Day – May 24, 2012

Braden Kelley — Thu, 24 May 2012 07:00:19 +0000

“We have a moral obligation to invent new technologies. What if Mozart had been born before the violin and harpsichord?” - Kevin Kelly “For whatever reason it may be easier for humans to ascribe innovation to one person (Steve Jobs, … Continue reading →

Should I run for President again in 2012?

Braden Kelley — Wed, 23 May 2012 22:24:46 +0000

My presidential campaign picked up a lot of steam in 2008, but of course I came up short. Should I make another run for the presidency in 2012? If you didn’t know I was a front-running presidential candidate in 2008, … Continue reading →

Charitable Innovation – Disrupting for Good

Braden Kelley — Wed, 23 May 2012 08:00:00 +0000

The operational model for charities in this country is an ideal candidate for disruptive innovation. It strikes me as odd that charities, the organizations that really have the least to spend on marketing, spend such inordinate amounts of money and … Continue reading →

Innovation Quotes of the Day – May 23, 2012

Braden Kelley — Wed, 23 May 2012 07:00:54 +0000

“It’s not about breaking the rules. It is about abandoning the concept of rules altogether” - Paul Lemberg - Submitted by Bill Dobbins “Innovation is a team sport and everyone is innovative in their own way. Hopefully when you look … Continue reading →

Dumping Facebook Ads the Obvious Choice for GM

Braden Kelley — Tue, 22 May 2012 21:53:47 +0000

The twittersphere erupted with news of GM’s announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of advertising on Facebook. Much of the popular press and self-proclaimed social media experts are jumping on … Continue reading →

Broadcasting the Voice of the Customer

Braden Kelley — Tue, 22 May 2012 08:20:00 +0000

A few years ago Business Strategy Innovation published a white paper to its web site on “Broadcasting the Voice of the customer.” Here is an excerpt: “Before the industrial revolution, most businesses in the United States were sole proprietorships or … Continue reading →

Innovation Quotes of the Day – May 22, 2012

Braden Kelley — Tue, 22 May 2012 07:00:02 +0000

“Comic books had it wrong. It didn’t take a trauma or cosmic rays or a power ring to make a super hero, just the perfect combination of optimism and naivety.” - From the Movie “Kickass” “The heart and soul of … Continue reading →

Effective Conversational Marketing

Braden Kelley — Mon, 21 May 2012 18:05:00 +0000

A few years ago I published a white paper on “Effective Conversational Marketing” and it is still relevant today as my service offering evolves to a B2B Pull Marketing focus. Here is an excerpt: “Introduction What is conversational marketing? Conversational … Continue reading →

Instinctual Innovation versus Intellectual Innovation

Braden Kelley — Mon, 21 May 2012 14:07:00 +0000

One of the best Twitter names that I’ve come across in the past few years is @ShowerThinker – almost as cool as mine – @innovate. It’s an account for an inventor that makes post-it notes for the shower called Aqua … Continue reading →

Innovation Quotes of the Day – May 21, 2012

Braden Kelley — Mon, 21 May 2012 07:00:13 +0000

“Companies do not fall primarily because of what the world does to them or because of how the world changes around them. They fall first and foremost because of what they do to themselves.” - Jim Collins “To innovate continuously, … Continue reading →

You Cannot Always Invent Your Way to Innovation

Braden Kelley — Sun, 20 May 2012 20:59:00 +0000

I’d like to start today with a quote from a NASA article in Fast Company – “But sometimes the better part of innovation, is not invention but effectiveness.” I’ve detailed my views before on how invention is not the same … Continue reading →

Innovation Quotes of the Day – May 20, 2012

Braden Kelley — Sun, 20 May 2012 14:10:21 +0000

“Change is the law of life and those who only look to the past or the present are certain to miss the future.” - Irving Janus “Organizations seeking to create a culture of continuous innovation must realize that the transformation … Continue reading →

The Napkin PC and Other Innovative Ideas

Braden Kelley — Sun, 20 May 2012 08:35:00 +0000

I came across the web site for a Microsoft-sponsored alternative computing form factor contest a few years ago, and even still I must say there were a few interesting ideas that might help people begin to see the future of … Continue reading →