Freelance Web Developer & Designer
I'm a UK based, freelance web developer & designer specializing in React, Next.js, and WordPress. Building accessible, high-performance websites for London businesses for over 15 years.
What I Do
Specializing in modern web development and design for businesses across London and the UK
Web Design & Development
Modern, responsive websites that convert visitors into customers
- Responsive Design
- SEO Optimized
- Fast Loading
- Mobile First
UI/UX Design
User-centered design that creates exceptional digital experiences
- User Research
- Wireframing
- Prototyping
- User Testing
E-commerce Solutions
Complete online stores that drive sales and grow your business
- Shopping Cart
- Payment Integration
- Inventory Management
- Analytics
Some of My Latest Work
A selection of recent projects showcasing modern web design and development
Bespoke Web Design from Start to Finish
I handle everything, so you're not up at midnight Googling "how to make a website". You get a custom site that looks sharp, loads fast, and won't make your customers cringe.
View All ServicesDiscovery & Planning
Understanding your business goals, target audience, and project requirements to create a solid foundation.
Design & Wireframing
Creating user-centered designs and wireframes that prioritize usability and visual appeal.
Development & Testing
Building your website with clean, efficient code and rigorous testing across all devices.
Launch & Optimization
Deploying your site and providing ongoing support to ensure optimal performance.
About Me
I'm Brad McAllister, a freelance web developer and designer based in London, creating high-performance, accessible websites for clients across the UK since 2009.
With over 15 years of experience, I've helped 150+ businesses establish their online presence through custom web development, design, and digital strategy. I specialize in React, Next.js, WordPress, and building custom web applications that not only look great but also drive measurable results for your business.
What My Clients Say
Don't just take my word for it - here's what some of my clients have to say about working with me
"Working with Brad & Real Code Ltd was a great experience. Brad is easy to communicate with and listened to what our idea and vision was. He delivered a good website and gave excellent design input."
"From start to finish, we had help, support, advice and the whole process was headache free. I have passed on Real Code details to many colleagues as I highly recommend their professional service."
"Brad captured our thoughts and translated them into a website that we're happy with. Highly recommend him and his brilliant service to everyone."
"I've commissioned Real Code for a number of Web projects. They are professional, have great technical and business understanding and are absolutely on top of their game."
Frequently Asked Questions
Here are some of the most common questions I get asked. If you can't find the answer you're looking for, please get in touch.
How much does a website cost?
My prices for bespoke design & development typically start at around £2,500 + VAT. Each project is unique, so I provide custom quotes based on your specific requirements and goals.
How long does it take to build a website?
A typical brochure website takes about 6 to 8 weeks to complete. More complex builds or eCommerce sites could be anywhere from 8-20 weeks depending on size and complexity.
Do you provide ongoing support?
Yes, I offer ongoing maintenance and support packages to keep your website secure, updated, and performing optimally. This includes regular backups, security updates, and content changes.
Will my website be mobile-friendly?
Absolutely! All websites I create are fully responsive and optimized for mobile devices. I follow a mobile-first approach to ensure your site looks and works perfectly on all screen sizes.
Recent Posts
Latest insights on web design, development, and digital strategy
How to Choose the Right Web Designer for Your Business
Key factors to consider when selecting a freelance web designer for your next project.
The Importance of Website Speed for SEO
Why page load times matter for search rankings and user experience.
Modern Web Design Trends for 2024
Latest design trends that are shaping the web design landscape this year.
Ready to Start Your Project?
Let's create something amazing together. Get in touch to discuss your next web development project.