Brand-Ad!!!

:::Ad's Around the world:::

noreply@blogger.com (Brand-ad!!!) — Wed, 08 Jul 2009 11:40:00 +0000

Brake Assist Plus. Extra braking force when you need it-Mercedes

Discovery commerical makes work play-Landrover

Cadbury Dairy Milk:Pay day celebration

noreply@blogger.com (Brand-ad!!!) — Fri, 03 Jul 2009 06:26:00 +0000

Cadbury India has unveiled a new campaign that continues with the brand's 'Kucch Meetha Ho Jaye' positioning. Created by Ogilvy & Mather, the campaign rides on the theme of 'Pay Day', which is associated with happiness by most people.

Cadbury has allways been associated with ads that revolved around some kind of celebration and continuing the same bottom line strategy the "Pay Day" ad came to light which is obviously a big day of happiness of millions of people and as most people indulge themself during these initial days of month it surley can pull people buy cadbury .Good way to cash in for more sales ..

This is the storyline of the ad...

The storyline unfolds in a really old office where clerks are busy typing and the main protagonist is one of them. A cashier approaches the main protagonist to give him his salary. As he is collecting his salary he start’s singing. All the typists start dancing and singing as well. The main guy distributes money to a milkman who appears.
Similarly the newspaper boy and doctor appear as well. And then a kid appears to whom he hands over a Cadbury Dairy Milk bar. His wife is all ready to go out for the evening. He starts singing. As he is singing we see them walking out.
Then they sit in a taxi to go to a theatre. The wings and the hood of the taxi open and the car begins to fly. In the theatre as the main protagonist puts his hand around his wife’s shoulder, she sees he is holding a Cadbury chocolate bar in his hand. Everybody joins in the celebration. We start pulling out revealing all our sets and then cut to the pack shot.
The creative approach has the taken the strategy forward beautifully. Coincidentally, we stumbled upon a 50s Kishore Kumar song that celebrated paydays, which packs in the emotions that such days bring to life, in such joyous fervor that the creative team led by Abhijit Avasthi chose to base the campaign around the song itself. The commercial, depicts the many things that typically happen on payday, but more than that, it captures the infectious happy mood of the man and his family, and in that context, pitches the brand in a compelling manner.

Microsoft :Windows Explorer 8 :The Gay way

noreply@blogger.com (Brand-ad!!!) — Wed, 01 Jul 2009 07:00:00 +0000

Good use of the cast and the theme of roadies ..cheers!!!

Thanks Gitesh for this link...

:::India wins first ever gold in Film Lions:::

noreply@blogger.com (Brand-ad!!!) — Mon, 29 Jun 2009 09:58:00 +0000

The excitement is heavy and why not After a long long wait India has won its first ever gold in Film Lions , and to make it even more eventful JWT has won itself 2 Gold for their campaign on The Times of India in the Category of Publications & Media and Best use of music.
cheers!!! to the team that has made this true..

Checkout the Award winning Ad :DAY IN THE LIFE OF CHENNAI - Naaka Mukka

Maruti Suzuki :::Simplicity at its best:::

noreply@blogger.com (Brand-ad!!!) — Fri, 19 Jun 2009 07:27:00 +0000

Simplicity in advertising is an art when you know the brand is reaching out a message to millions of people around the globe....this is what the new ad of Maruti Suzuki is all about .The bottom line of this ad is simple "your car is best taken care only by its Company Authorized centre" and no one else....bringing a complete new angle of human emotion in the ad just fits perfectly in this commercial. Good work by the ad agency :capital advertising.

::::here is how the ad goes ::::

The TVC opens in a house buzzing with wedding festivities. A baby boy starts weeping

The child's aunt picks him up but fails to stop the weeping.She hands over the child to a young man who is busy on the phone. Another relative tries some antics to cheer up the child but fails miserably. Eventually the child is handed over to his mother.The child starts smiling.VO: "Bring your Maruti Suzuki only to the Maruti Suzuki Service Network."

Recent Print Ads :

noreply@blogger.com (Brand-ad!!!) — Wed, 14 Jan 2009 10:21:00 +0000

Lap-top solution, the plight of merged airlines

noreply@blogger.com (Brand-ad!!!) — Sun, 26 Oct 2008 13:39:00 +0000

In the recent past we have seen few mergers in the airlines industry ,the biggies buying out the small loss making airlines to increase their market share and also increase their availablity on more routes.But has anything changed ?Few months back i had to travel form Goa to Ahmedabad and as usual the old sahara in its new name Jetlite was late by 3hrs .Everyone started boarding the mini bus and the driver was about the step on the gas and suddenly one of the ground staff shouts ... stop ....stop the bus "what the hell " is what eveyone gasped.The ground staff asks if anyone is intrested in staying back and leave goa by the next flight ( next day) as the flight that has come from Mumbai has been overbooked (by 14 seats )and already few passengers have boarded the flight in mumbai .Though few couples and individuals agreed to stay back, 3 -4 seats had to be cleared .They came up with a intresting solution , kids were made to sit on the laps and their fare was refunded...a simple laptop solution ....but this kind of mistake at time when you have all kind of techological help ..is disgusting .....one good thing that i could see was that the staff did take care of the passengers may be a that was Jet Airline affect.Though Jetlite still remains Jetlate.....

:::ads around the world:::

noreply@blogger.com (Brand-ad!!!) — Wed, 06 Aug 2008 07:12:00 +0000

We offer comfortable suites for one, two or up to 25 persons depending on your fetish.

OOH:::OUT OF HOME

noreply@blogger.com (Brand-ad!!!) — Thu, 29 May 2008 07:21:00 +0000

Check out some of the recent out of home ads ......Amul ads rock as usual........

::::Funny Ads --Too Good !!!! ::::

noreply@blogger.com (Brand-ad!!!) — Fri, 23 May 2008 08:27:00 +0000

noreply@blogger.com (Brand-ad!!!) — Sat, 10 May 2008 08:38:00 +0000

This one the amazing videos i have seen ....superb !!!!

Vodafone:New pug n new promise

noreply@blogger.com (Brand-ad!!!) — Sun, 27 Apr 2008 10:19:00 +0000

Like all companies aspiring towards globalisation, Vodafone India, too, has touched global shores – quite literally. In an ad for Vodafone’s customer care service, Vodafone India has used the picturesque Cape Town in South Africa as the setting, while even its brand embodiment – the pug – has been imported from Cape Town.According to Harit Nagpal, chief marketing officer, Vodafone India, this ad is the first instance of a customer care service being advertised in the telecom category in India. Why now? “Actually, we were waiting for a huge infrastructure to fall into place post the rebranding of Hutch into Vodafone,” says Nagpal. With Vodafone stores and mini-stores, mobile vans, self-service kiosks and thousands of customer service personnel in place, the timing is right, Nagpal asserts.

The Vodafone pug resurfaces after seven months (it was last leveraged in the Hutch-Vodafone transition ads in September 2007). The gap is smaller this time, as the pug is usually resurrected once in a year. As is known, the pug is used in the case of thematic brand communication, and generally not for individual products and services. Then why make an exception in an explicitly service based ad?Nagpal explains, “Customer care is the face of our brand, so in a sense, this aspect of Vodafone encompasses the entire brand.” Therefore, the pug.Rajiv Rao, group creative director, Ogilvy & Mather Mumbai, says the brief was simple: letting customers know that Vodafone is always ready and ‘happy to help’. “The ad is a metaphorical story of the brand and our customer,” he says. According to Nagpal, “This ad aims to urge customers to come to us.” This is because Vodafone launches new services from time to time, and in different subscriber cycles, and subscribers need to be made aware of these. “They need to know which services are useful to them, and a helping hand – our customer care – can do that,” he explains.

"We hope the services will be as good as the ads"

::::Rejected Ads::::

noreply@blogger.com (Brand-ad!!!) — Sun, 27 Apr 2008 10:09:00 +0000

Adjudication of Advertising Standards Canada:

Complaint:The complainants alleged that the advertisement degraded and demeaned women.

Decision:Prior to exhibiting the advertisement, the advertiser submitted and received approval to exhibit the advertisement under the CRTC Code for Broadcast of Advertising of Alcoholic Beverages, (which applies to print advertising, as well as broadcast in British Columbia). Approval under CRTC’s Broadcast Code, however, does not constitute or guarantee conformity with the provisions of the Canadian Code of Advertising Standards that were applied in the case of this adjudication. Aspects of women’s and men’s sexuality have been found in other advertising that did not raise issues under the Canadian Code of Advertising Standards. However, in this case, it appeared to Council that the female model was digitally modified in this advertisement for one purpose only – to attract the attention of readers by exploiting the female model’s sexuality. Council could find no relevant connection between the altered image and the product being advertised. Council concluded, therefore, that focusing on parts of a woman’s body for no purpose related to the product objectified and demeaned women.Advertiser's Verbatim Statement:“Bacardi Canada Inc. is a member in good standing of Advertising Standards Canada. The company undertook what was felt to be responsible steps to ensure the creative in question was acceptable, by pre-submitting to ASC and securing approval according to the Code for Broadcast Advertising of Alcoholic Beverages, which applies to print as well as broadcast advertising in British Columbia. We also undertook a full review of the existing and historical creative aired in Canada, to ensure this was consistent and in keeping with what was felt to be accepted areas of creative. While we do not agree with the Council's decision, we respect it and the process that was followed. We have committed to cease exhibiting of the creative in question.”

BIG BRANDS :BIGGER CELEBS :ABSURD AD's

noreply@blogger.com (Brand-ad!!!) — Sun, 09 Dec 2007 08:13:00 +0000

Whats common with Big Brands and Big Celebs , one has huge ad spend and one draws a lot of attention.Big brands pump in huge sum of money in making ad campigns and signing on big celebrities all for improving their ROI ,ROI on advertising matters the most for all brands

For a ad campaign its not only important to convey the right message at all the consumer touch points , its also important that the message is conveyed in a right way ..consumers need to enjoy the ad.Sucessful ads are not just about using big celebs , celbs are to be used creatively eg: Aamir Khan in Titan or Coke Ads . Gone are the days when putting up a pretty/famous face on the ads would do....times sure have changed and its high time marketers also adapt to this change !!!

Lets just look at some of the recent ad campaigns for Big brands endorsed by biggest celbs of our time.

Airtel :

Riding on a wave of excellent campaigns came this shocker of a campaign from Airtel. Using SRK in the most crappiest way possible, the ad is more of an irritant than a communication tool....

VIDEOCON:

The ad had all the resources (Dhoni, SRK and the feel good factor of an OSO and an established track record of O&M). Before the ad was on air, there was heavy publicity with news channels going ga ga over the concept.....high expectations until the ad was on air.....Why on earth would marketers wanna waste money like this????

few other recent ads which fall under the same category are

1.Acer -Hrithik Roshan

2.Compaq- SRK

3.Dominos Pizza- Arshad wari- (New Ad)

Lets hope ad agencies and the brand owners get wiser.

Logo Change :Good to Bad

noreply@blogger.com (Brand-ad!!!) — Sun, 11 Nov 2007 08:30:00 +0000

Nothing good about the new logo, the new stripes add no sparkle to the logo and its followed by a bad color scheme.

Well compaq should well look into how to sell their product rather than changing the Logo which was known .The current logo is not gr8 and the TV commercial that have come up are really sick considering the use of a versatile celeb like SRK.

I dont know what made them to change the previous logo which was quite perfect , the cureent one looks dull and doesnot stand out .

Banned Ad

noreply@blogger.com (Brand-ad!!!) — Sun, 11 Nov 2007 08:12:00 +0000

This advert, apparently for Lego and showing an image from the September 11 terrorist attacks, appeared online in late 2006, and was credited to Saatchi and Saatchi Guangzhou, China. However, the agency, which had subsequently been condemned across internet advertising forums, issued a statement to the website Ads of the World denying that it was responsible for the ad, which, it claimed, was entirely the work of two of its employees, both of whom had since been dismissed: Statement from Saatchi & Saatchi China: “I would like to call to your attention to clarify that the previous LEGO ads posted here did not come from Saatchi & Saatchi China. Lego is not our China client. The creation of these fake ads was purely personal behavior. Saatchi & Saatchi China ( the company, senior executives, and our creative directors) have never seen nor approved to run these ads. After indepth investigation, two staff have been dismissed today as their irresponsible personal behavior have severely affected our company's professional image. Their illegally using Saatchi & Saatchi's name, and the senior director's name behind those ads without our company's consent is an intolerable act. We, Saatchi & Saatchi, reserve the right to take legal action against these individuals." In addition to this statement, a letter was issued by two ex-Saatchi & Saatchi employees, Black Wu and Darrent Cheung, which admitted responsibility for the advert and apologized for the offense caused: “We would like to sincerely apologize to the whole world for posting some fake Lego ads that aroused a series of anxiety and disgust on internet.It was our personal trial to challenge creativity. We got so carried away that we came out with the stupidest idea that upset a broad audience. This was obviously done without the knowledge of any the Saatchi & Saatchi managers. We hope to express our deepest regret to the readers, to Saatchi & Saatchi China, and our most sincere apology to Lego, a deeply-respected brand in the world. We beg for your forgiveness for such naïve and irresponsible behaviour.”

<<>>SILVER (Print)

noreply@blogger.com (Brand-ad!!!) — Fri, 10 Aug 2007 12:48:00 +0000

DIESEL CLOTHING.
Category: Clothing, Footwear & Accessories
This campaign is for DIESEL CLOTHING.
Part for 5 campaign series.

Advertiser/Client: DIESEL
Product/Service: DIESEL CLOTHING
Advertising Agency: MARCEL PARIS

SCOTTS EMULSION

Category: OTC PharmacyTitle

Advertiser/Client: GLAXOSMITHKLINE

Product/Service: SCOTTS EMULSION

Agency, City: OGILVY & MATHER, Singapore

:::::Best of Cannes Lion <> Gold :::::

noreply@blogger.com (Brand-ad!!!) — Sat, 04 Aug 2007 11:35:00 +0000

Below are the best AD -Campaigns that have won Gold in Cannes Lion 2007.
I may be missing out some out here.
Will continue to post in many more award winning campaigns accorss different Media in the days to come.Have fun. Have a great weekend.

AXE
Category: Cosmetics & Beauty

These articles were placed in community newspapers in sections dedicated to yound achivers.

AXE get a girlfriend stickers were then stuck onto the articles

Advertiser/Client: UNILEVER SA HOME & PERSONAL CARE

Product/Service: AXE Entrant

Agency: LOWE BULL JOHANNESBURG

WORLD WILDLIFE FUND
Category:Public Awareness Messages
This ad is simply Great .Simple and full of message

Save tree,save forests.
Forest for life.

Advertiser/Client: WWF THAILAND
Product/Service: WORLD WILDLIFE FUND
Agency, City: OGILVY & MATHER, Bangkok

ANTI- SMOKING
Camapaign:ANTI-SMOKING
Category:Public Health & Safety

Your Body is Your Home.
Dont Smoke.
A very good campaign to show smoking affects your body

Advertiser/Client: ADESF
Product/Service: ANTI-SMOKING MESSAGE
Agency, City: NEOGAMA/BBH, Sao Paulo

Harvey Nichols
Campaign for Harvey Nichols
Category:Retail Stores

Cat Fight...... as the sales are on!!!

Advertiser/Client: HARVEY NICHOLS
Product/Service: DEPARTMENT STORE
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM

HAVAIANAS SLIM
Here are two out of their six ad campaign for Havaianas.
Category: Clothing, Footwear & Accessories

Ideal for seduction ,they are very beautiful.
Idea forPost-seduction,
they are very easy to take off.

If he praises your eyes he is thinking about your breasts,
If he praises your smile he is thinking about your breasts,
If he praises your Havaianas , either the guy has a foot fetish or
he is thinking about your breats.

Title: IDEAL FOR SEDUCTION
Advertiser/Client: SAO PAULO ALPARGATAS
Product/Service: HAVAIANAS SLIM
Advertising Agency, City: ALMAPBBDO, Sao Paulo
Country: BRAZIL

FedEx....Express!!!

noreply@blogger.com (Brand-ad!!!) — Sat, 28 Jul 2007 11:36:00 +0000

Really good one for FedEx......

Nike Shox Breakdancer

noreply@blogger.com (Brand-ad!!!) — Sat, 23 Jun 2007 12:57:00 +0000

Agency: DDB, Paris

HONEY MOON PACKAGES -TCI

noreply@blogger.com (Brand-ad!!!) — Sat, 23 Jun 2007 12:51:00 +0000

AUSTRALIA

VENICE

HAWAI
Agency :Advertising Agency: Grey Worldwide, Mumbai, India

SATURDAY SPICE

noreply@blogger.com (Brand-ad!!!) — Sat, 23 Jun 2007 12:36:00 +0000

SKY CHANNEL

MTV-SCRUBS

<<< Saturday Spice >>>

noreply@blogger.com (Brand-ad!!!) — Sat, 26 May 2007 11:52:00 +0000

World Press Freedom Day: Justice will ail

AXE:Get Dirty

Any excuse to get dirty.Axe shower gel

BENDIX

Beware of NEW brakes!!!TITANIUM STRIPENo Bedding-in No more slipping. Safety from the first second out of the box

via:adsoftheworld

Dont sleep in a party PEPSI!!!

noreply@blogger.com (Brand-ad!!!) — Mon, 21 May 2007 13:29:00 +0000

::::Banned -ad -World::::

noreply@blogger.com (Brand-ad!!!) — Wed, 02 May 2007 13:25:00 +0000

Snickers

Mars withdrew this commercial for their Snickers Bar following complaints from gay rights organisations that it was homophobic. The advert, which was made by TBWA/Chiat Day New York, received its first screening during the 2007 Super Bowl; at the end of the ad, viewers were directed to a tie-in website on which were shown alternative attempts by the two mechanics to “do something manly” to make amends for their accidental kiss. Following its high-profile first airing, the Gay and Lesbian Alliance Against Defamation (GLAAD) and the Human Rights Campaign complained to Mars’ subsidiary Masterfoods that the advert encouraged anti-gay sentiments.

Hell Pizza

This promotional pack issued in November 2006 by Hell Pizza drew complaints to the Advertising Standards Authority of New Zealand and was condemned by the Catholic Church and the “family values” lobby group, Family First. The mail-shot package, which was designed to publicize the “Lust” pizza, contained a condom together with instructions on its use.
The promotion was investigated by the Advertising Standards Authority, who upheld the complaints, finding Hell Pizza in breach of their Code of Ethics' rules on Decency and Offensiveness

Hyundai

This advert - part of the "Pretty But Tough" campaign for the Hyundai Tucson - was banned after regulators ruled that, by showing a scorpion being trampled by a barefoot woman, it promoted behaviour that was likely to have "actual harmful or ecologically concerning consequences"