Branding Buzz

Social Media for B2B

Thu, 12 Apr 2012 14:37:00 GMT

LinkedIn and Twitter offer great opportunities to connect with customers in the B2B world; here are tips on how to do just that.

Ask Yourself: How social is your brand?

Thu, 22 Mar 2012 18:25:00 GMT

Brand stories help connect and develop relationships with potential customers by drawing them into a conversation. While this basic premise hasn’t changed, more and more conversations in today’s world take place online. Brands must adapt their brand

Freshen Up: Marketing Less Processed Foods

Wed, 09 Nov 2011 15:26:00 GMT

Fresh packaging and convenience, coupled with fewer, simpler--and rough--ingredients goes a long way to help marketers reach today's health-conscious consumers.

From Toddlers to Teens: How to Market To (and Through) Kids

Thu, 21 Jul 2011 14:30:00 GMT

Marketing to children—who directly and indirectly influence a great deal of purchasing power—means keeping several rules in mind.

Emerging Markets for Natural Products Part 2: Marketing to Moms

Thu, 23 Jun 2011 17:12:00 GMT

Presenting the seven “mommy market" rules to better understand their priorities, worldview and decisions-making processes—and yield a great competitive advantage.

Emerging Markets for Natural Products Part 1: Marketing to Millennials

Tue, 07 Jun 2011 21:32:00 GMT

When targeting the 50 million Millennials, think about story telling, limited editions and making an emotional connection for the consumer and the brand.

Spice Up Your Life

Fri, 22 Apr 2011 18:09:00 GMT

Spices are stepping into the formulation spotlight as functional ingredients with health effects to spare.

The Explosion of Gluten-Free

Tue, 05 Apr 2011 13:00:00 GMT

Dozens of gluten-free products launched at Expo West, as marketers overcome consumer perceptions about compromised taste and questions about health value.

Focusing Online Advertising

Wed, 15 Dec 2010 14:09:00 GMT

How and where are you spending your online advertising budget—and how to get the most of it.

Make Your Gift-Giving Count

Wed, 01 Dec 2010 13:00:00 GMT

Looking for ways to ensure that the money you give this holiday season really goes to the needy?

How Sweet it Is

Thu, 28 Oct 2010 18:59:00 GMT

Can a name change for high fructose corn syrup stem the tide of consumer discontent for the corn-sourced sweetener?

Isn’t There a Quieter Way to Save the Planet?

Tue, 24 Aug 2010 13:00:00 GMT

Change apparently sounds like a very noisy, although biodegradable, chip bag—and consumers can’t stand the sound.

Resurgence of Innovation

Thu, 05 Aug 2010 13:00:00 GMT

The natural products industry is seeing a ramping up of new product introductions that are incorporating truly unique ingredients and proprietary formulas, as well as a move to developing a compelling brand story to drive sales.

Vitafoods Comes Of Age

Tue, 22 Jun 2010 13:00:00 GMT

Increased activity in Geneva points to continued globalization of the nutraceutical and functional food marketplace.

Kiwis Do Business with a Smile

Fri, 04 Jun 2010 13:00:00 GMT

The New Zealand natural products industry is nicely positioned for significant growth.

Rewarding Companies That Do Good

Fri, 02 Apr 2010 22:03:00 GMT

Corporate social responsibility is an increasing priority to consumers, despite the recession, and companies may well thrive if they deliver on their promises to shoppers.

Tips for Better Social Media Branding

Fri, 26 Feb 2010 14:32:00 GMT

Following a few simple guidelines can ensure your social media strategy delivers results.

Reverse Vertical Integration: A New Trend?

Mon, 25 Jan 2010 15:20:00 GMT

Does the Martek acquisition of Amerifit signal a new shift in the supply chain?

Marketing in 2010 and Beyond

Tue, 19 Jan 2010 19:59:00 GMT

Navigating the increasingly interactive world of marketing is exhilarating … and complicated.

My 10 New Years Un-Resolutions

Wed, 30 Dec 2009 20:40:00 GMT

Why not make some goals for things not to do in the coming year?