Branding Buzz http://feeds.feedburner.com/BrandBuzz Thu, 15 Feb 2018 12:48:42 GMT Thu, 12 Apr 2012 14:37:00 GMT en Copyright © 2009 Virgo Publishing, Inc. Sitecore CMS: http://www.sitecore.net. Sitecore RSS module: Sitecore.Modules.RSS, Version=1.3.2.33357, Culture=neutral, PublicKeyToken=null LinkedIn and Twitter offer great opportunities to connect with customers in the B2B world; here are tips on how to do just that. http://www.naturalproductsinsider.com/blogs/buzz/2012/04/social-media-for-b2b.aspx Thu, 12 Apr 2012 14:37:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2012/04/social-media-for-b2b.aspx Brand stories help connect and develop relationships with potential customers by drawing them into a conversation. While this basic premise hasn’t changed, more and more conversations in today’s world take place online. Brands must adapt their brand http://www.naturalproductsinsider.com/blogs/buzz/2012/03/ask-yourself-how-social-is-your-brand.aspx Thu, 22 Mar 2012 18:25:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2012/03/ask-yourself-how-social-is-your-brand.aspx Fresh packaging and convenience, coupled with fewer, simpler--and rough--ingredients goes a long way to help marketers reach today's health-conscious consumers. http://www.naturalproductsinsider.com/blogs/buzz/2011/11/freshen-up-marketing-less-processed-foods.aspx Wed, 09 Nov 2011 15:26:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2011/11/freshen-up-marketing-less-processed-foods.aspx Marketing to children—who directly and indirectly influence a great deal of purchasing power—means keeping several rules in mind. http://www.naturalproductsinsider.com/blogs/buzz/2011/07/from-toddlers-to-teens-how-to-market-to-and-throu.aspx Thu, 21 Jul 2011 14:30:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2011/07/from-toddlers-to-teens-how-to-market-to-and-throu.aspx Presenting the seven “mommy market" rules to better understand their priorities, worldview and decisions-making processes—and yield a great competitive advantage. http://www.naturalproductsinsider.com/blogs/buzz/2011/06/emerging-markets-for-natural-products-part-2-mark.aspx Thu, 23 Jun 2011 17:12:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2011/06/emerging-markets-for-natural-products-part-2-mark.aspx When targeting the 50 million Millennials, think about story telling, limited editions and making an emotional connection for the consumer and the brand. http://www.naturalproductsinsider.com/blogs/buzz/2011/06/emerging-markets-for-natural-products.aspx Tue, 07 Jun 2011 21:32:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2011/06/emerging-markets-for-natural-products.aspx Spices are stepping into the formulation spotlight as functional ingredients with health effects to spare. http://www.naturalproductsinsider.com/blogs/buzz/2011/04/spice-up-your-life.aspx Fri, 22 Apr 2011 18:09:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2011/04/spice-up-your-life.aspx Dozens of gluten-free products launched at Expo West, as marketers overcome consumer perceptions about compromised taste and questions about health value. http://www.naturalproductsinsider.com/blogs/buzz/2011/04/the-explosion-of-gluten-free.aspx Tue, 05 Apr 2011 13:00:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2011/04/the-explosion-of-gluten-free.aspx How and where are you spending your online advertising budget—and how to get the most of it. http://www.naturalproductsinsider.com/blogs/buzz/2010/12/focusing-online-advertising.aspx Wed, 15 Dec 2010 14:09:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/12/focusing-online-advertising.aspx Looking for ways to ensure that the money you give this holiday season really goes to the needy? http://www.naturalproductsinsider.com/blogs/buzz/2010/12/make-your-gift-giving-count.aspx Wed, 01 Dec 2010 13:00:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/12/make-your-gift-giving-count.aspx Can a name change for high fructose corn syrup stem the tide of consumer discontent for the corn-sourced sweetener? http://www.naturalproductsinsider.com/blogs/buzz/2010/10/how-sweet-it-is.aspx Thu, 28 Oct 2010 18:59:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/10/how-sweet-it-is.aspx Change apparently sounds like a very noisy, although biodegradable, chip bag—and consumers can’t stand the sound. http://www.naturalproductsinsider.com/blogs/buzz/2010/08/isn-t-there-a-quieter-way-to-save-the-planet.aspx Tue, 24 Aug 2010 13:00:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/08/isn-t-there-a-quieter-way-to-save-the-planet.aspx The natural products industry is seeing a ramping up of new product introductions that are incorporating truly unique ingredients and proprietary formulas, as well as a move to developing a compelling brand story to drive sales. http://www.naturalproductsinsider.com/blogs/buzz/2010/08/resurgence-of-innovation.aspx Thu, 05 Aug 2010 13:00:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/08/resurgence-of-innovation.aspx Increased activity in Geneva points to continued globalization of the nutraceutical and functional food marketplace. http://www.naturalproductsinsider.com/blogs/buzz/2010/06/vitafoods-comes-of-age.aspx Tue, 22 Jun 2010 13:00:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/06/vitafoods-comes-of-age.aspx The New Zealand natural products industry is nicely positioned for significant growth. http://www.naturalproductsinsider.com/blogs/buzz/2010/06/kiwis-do-business-with-a-smile.aspx Fri, 04 Jun 2010 13:00:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/06/kiwis-do-business-with-a-smile.aspx Corporate social responsibility is an increasing priority to consumers, despite the recession, and companies may well thrive if they deliver on their promises to shoppers. http://www.naturalproductsinsider.com/blogs/buzz/2010/04/rewarding-companies-that-do-good.aspx Fri, 02 Apr 2010 22:03:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/04/rewarding-companies-that-do-good.aspx Following a few simple guidelines can ensure your social media strategy delivers results. http://www.naturalproductsinsider.com/blogs/buzz/2010/02/tips-for-better-social-media-branding.aspx Fri, 26 Feb 2010 14:32:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/02/tips-for-better-social-media-branding.aspx Does the Martek acquisition of Amerifit signal a new shift in the supply chain? http://www.naturalproductsinsider.com/blogs/buzz/2010/01/reverse-vertical-integration-a-new-trend.aspx Mon, 25 Jan 2010 15:20:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/01/reverse-vertical-integration-a-new-trend.aspx Navigating the increasingly interactive world of marketing is exhilarating … and complicated. http://www.naturalproductsinsider.com/blogs/buzz/2010/01/marketing-in-2010-and-beyond.aspx Tue, 19 Jan 2010 19:59:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2010/01/marketing-in-2010-and-beyond.aspx Why not make some goals for things not to do in the coming year? http://www.naturalproductsinsider.com/blogs/buzz/2009/12/my-10-new-years-un-resolutions.aspx Wed, 30 Dec 2009 20:40:00 GMT Partner and Co-Founder, BrandHive, United States http://www.naturalproductsinsider.com/blogs/buzz/2009/12/my-10-new-years-un-resolutions.aspx