Branding Buzz

PR Tactics in a Down Economy

Wed, 24 Jun 2009 13:59:49 PDT

In addition to the dramatic changes we are seeing in the mainstream media environment with social media and interactive, the public relations (PR) business is evolving as well to reflect the economic circumstances we find ourselves working in. Consider these tips to improve your PR efforts and response in these troubled times:• Take advantage of lower travel, airtime and vendor ...

What Does Your Logo Say About You?

Wed, 10 Jun 2009 12:12:02 PDT

More than any single piece of marketing communication you send out into the marketplace, the one most frequently seen is definitely your corporate or brand logo. Have you ever given serious thought to what it says about your company, your philosophy, your people and your attitude?Maybe it’s time to give that some deeper consideration. A recent article in The New ...

Beware the Attack of Private Label Brands

Mon, 18 May 2009 13:16:35 PDT

An interesting study was issued recently, from GfK Custom Research North America, which sheds some additional light on consumer shopping behavior in our troubled economy. The study reports that 30% of consumers polled say they are now buying more “store brand products” compared to a year ago. In fact, the percentage of respondents who say they buy “store brands” frequently ...

Twittering My Life Away?

Mon, 27 Apr 2009 05:00:00 PDT

So what is it with this social media trend? Who has time to update Facebook, LinkedIn and keep tweeting at the same time? Are you feeling claustrophobic surrounded by all of these looming technologies? Wondering how you will ever keep up? Welcome to the future.By most estimates there are currently 14 million individuals on Twitter, and 70 million on Facebook. ...

Saving the Earth (Where to Begin?)

Wed, 15 Apr 2009 12:26:06 PDT

April 22 is Earth Day 2009. Maybe it’s not marked on your calendar, but some day it probably will be. On this day, we are all encouraged to do something to help preserve or sustain or renew the precious and fragile resources of this planet that we live on. Unfortunately, the goal of saving the planet is a bit broad ...

What Consumers Say vs. What Consumers Do

Wed, 25 Mar 2009 05:00:00 PDT

Seems like I have seen many examples lately of what I call the “halo effect of a healthy lifestyle.” Basically, when it comes to health and wellness, everyone you meet is totally committed to living and eating in a fully natural and sustainable manner.Right.I am reminded of a focus group we conducted a few years ago for which we carefully ...

Musings on a Shocking Trade Show

Wed, 11 Mar 2009 14:07:02 PDT

By now many of you have heard about or personally experienced that proud moment I will call Expo West 2009. The aisles in Anaheim, Calif., were booming, and retailers, manufacturers and suppliers were actively engaged. Even the Nutracon conference was bursting at the seams. Now I don’t know about you, but the success of that event made me very proud ...