Branding Buzz

Legitimizing the World Wide Web

Wed, 14 Oct 2009 02:45:00 GMT

New regs about endorsements may help clean up some of the Wild West of the Internet.

Where Have All the Loyal Customers Gone?

Wed, 26 Aug 2009 17:58:00 GMT

Offering consumers an experiential shopping venue and promoting shared values could build brand loyalty.

Health Care Reform--A Band Aid on a Gaping Wound

Fri, 07 Aug 2009 07:00:00 GMT

The missing link in the battle about a national health care program? The need to reward Americans for preventive wellness care.

Buenos Dias, Marketing Executive

Fri, 10 Jul 2009 07:00:00 GMT

As the Hispanic population explodes in the United States, savvy marketers would do well to develop innovative strategies to promote their brands to this demographic in a compelling way.

What Consumers Say vs. What Consumers Do

Wed, 25 Mar 2009 12:00:00 GMT

Seems like I have seen many examples lately of what I call the “halo effect of a healthy lifestyle.” Basically, when it comes to health and wellness, everyone you meet is totally committed to living and eating in a fully natural and su...

Musings on a Shocking Trade Show

Wed, 11 Mar 2009 21:07:02 GMT

By now many of you have heard about or personally experienced that proud moment I will call Expo West 2009. The aisles in Anaheim, Calif., were booming, and retailers, manufacturers and suppliers were actively engaged. Even the Nutracon conference...

Bright Spots on a Dark Canvas

Thu, 19 Feb 2009 17:43:24 GMT

I don’t know about you, but it is tough for me to watch the news these days. So much gloom and doom. So much hopelessness. Its not that I don’t get that we are in an unprecedented recessive economy. Rather, it’s just that I choos...

Shifting Consumer Behavior in a Struggling Economy

Mon, 26 Jan 2009 15:47:21 GMT

I came across some primary research the other day that addresses how consumers are adapting their buying patterns and behavior in this time of economic stress and anxiety. According to a consumer survey recently commissioned by NCR Corp., consumer...

Break the Pattern. Change Directions. Do Something Wild.

Wed, 07 Jan 2009 19:55:47 GMT

With a new year comes a new outlook and fresh perspective. Marketers, myself included, are occasionally guilty of getting caught up in the thick of thin things. We are so busy managing the details that we forget to look at the big picture of what ...

Save the Brands - What To Do About Eco-Brand Overload?

Fri, 12 Dec 2008 15:38:54 GMT

The age of the enlightened consumer is closing in around us. No question that we are smarter and more knowledgeable consumers today than every before, largely thanks to the World Wide Web. But a little knowledge can be dangerous, and with increase...

Green Marketing for the Masses

Fri, 12 Dec 2008 15:38:05 GMT

Last week I participated in one of the most informative and worthwhile business conferences I have attended in many years: The Good and Green Conference in Chicago. What made this event unique was: 1) the consistently excellent quality of the spea...