The Brand Mechanic https://thebrandmechanic.com Strategic Positioning for Decisive Operators Sat, 23 May 2026 13:02:20 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://thebrandmechanic.com/wp-content/uploads/2026/03/cropped-TBM-Favicon-3-32x32.jpg The Brand Mechanic https://thebrandmechanic.com 32 32 AI Doesn’t Fix Weak Positioning. It Exposes It. https://thebrandmechanic.com/ai-branding/ Sat, 23 May 2026 08:05:57 +0000 https://thebrandmechanic.com/?p=19868 TBM AI Doesn’t Fix Weak Positioning. It Exposes It. Every founder right now is being sold the same lie.  You are being told that the answer to your growth problem is more volume. More content, more automation, more AI-generated touchpoints.  The narrative is that if you adopt the right “AI branding tools,” you will finally […]

The post AI Doesn’t Fix Weak Positioning. It Exposes It. appeared first on The Brand Mechanic.

]]> Construction Brand Authority for MadiganGill https://thebrandmechanic.com/construction-company-branding-madigangill/ Fri, 22 May 2026 03:31:00 +0000 https://thebrandmechanic.com/?p=19760 CASE STUDY SECTOR // Construction & Built Environment ONE BRAND. ONE CONSTRUCTION AUTHORITY. Construction Company Branding for MadiganGill TBM Impactful branded graphic design for MadiganGill, a leading construction services provider, showcasing our commitment to exceptional branding, by The Brand Mechanic – Peter Coleman. Branded Vehicle Graphics Billboard Designs Branded Hi-VIz Vests Branded Safety Helmets Internal […]

The post Construction Brand Authority for MadiganGill appeared first on The Brand Mechanic.

]]> Tony Blair: Tribute to Sheikh Nasser nonadult Sheikh Nasser Sabah al-Ahmad al-Sabah | Crafting a Legacy Brand https://thebrandmechanic.com/sheikh-nasser-sabah-al-ahmad-al-sabah/ Mon, 04 May 2026 15:05:15 +0000 http://thebrandmechanic.com/?p=10463 First on the agenda was the digital recreation of Sheikh Nasser’s striking logo, a creation of the artist/architect Farid Abdal. Our team referenced the original artwork and painstakingly hand-drew the final piece for online use.

The post Sheikh Nasser Sabah al-Ahmad al-Sabah | Crafting a Legacy Brand appeared first on The Brand Mechanic.

]]> Tony Blair: Tribute to Sheikh Nasser nonadult Proven Brand Values Examples You Need to Know https://thebrandmechanic.com/brand-values-examples/ Sat, 10 Aug 2024 11:37:00 +0000 http://thebrandmechanic.com/?p=13941 TBM Brand Values Examples You Can Use to Drive Profit You’ve heard of the term brand values, but you may not have seen Brand Values Examples that clearly show how they benefit a business. If you’ve ever sat in a branding workshop and heard the term, it’s likely you’ve been privy to a few good-sounding […]

The post Proven Brand Values Examples You Need to Know appeared first on The Brand Mechanic.

]]> Under Armour vs Nike – Brand Positioning https://thebrandmechanic.com/under-armour-vs-nike/ https://thebrandmechanic.com/under-armour-vs-nike/#respond Wed, 08 May 2024 12:44:13 +0000 http://thebrandmechanic.com/?p=13353 TBM Under Armour vs Nike: How to Position Like a Brand Master The story of Under Armour vs Nike is one of my favourties, demonstrating why understanding and crafting a clear brand position can give you a substantial edge over the competition. Brand positioning is more than a marketing strategy; it’s a cornerstone of your […]

The post Under Armour vs Nike – Brand Positioning appeared first on The Brand Mechanic.

]]> https://thebrandmechanic.com/under-armour-vs-nike/feed/ 0 Broxbourne Enterprise Centres https://thebrandmechanic.com/broxbourne-enterprise-centres/ https://thebrandmechanic.com/broxbourne-enterprise-centres/#respond Sat, 20 Jan 2024 08:48:57 +0000 http://thebrandmechanic.com/?p=11780 CASE STUDY SECTOR // Civic & Regional Development BROXBOURNE ENTERPRISE CENTRES Master brand architecture for a £10M regional innovation hub and business ecosystem TBM Inception In 2023, Oxford Innovation Space on behalf of Broxbourne Borough Council, faced a complex positioning challenge. A newly built £10M flagship building – Theobalds Enterprise Centre – was set to […]

The post Broxbourne Enterprise Centres appeared first on The Brand Mechanic.

]]> https://thebrandmechanic.com/broxbourne-enterprise-centres/feed/ 0 Branding Renewable Energy https://thebrandmechanic.com/branding-renewable-energy/ Wed, 04 Oct 2023 14:02:02 +0000 http://thebrandmechanic.com/?p=10500 Everyone's Energy UK approached Professional Impact to help launch their new business venture with a fresh and impactful brand identity.

The post Branding Renewable Energy appeared first on The Brand Mechanic.

]]> Ultimate Peformance Gym | Branding the Worlds Best Gym https://thebrandmechanic.com/ultimate-peformance-gym-branding-the-worlds-best-gym/ https://thebrandmechanic.com/ultimate-peformance-gym-branding-the-worlds-best-gym/#respond Tue, 03 Oct 2023 14:28:44 +0000 http://thebrandmechanic.com/?p=10513 Ultimate Performance Gym is one of my early success stories when it comes to helping launch a brand that has since made a professional impact on a global scale

The post Ultimate Peformance Gym | Branding the Worlds Best Gym appeared first on The Brand Mechanic.

]]> https://thebrandmechanic.com/ultimate-peformance-gym-branding-the-worlds-best-gym/feed/ 0 ABC-7 Broadcast from Ultimate Performance Los Angeles nonadult Harry Potter Movie Set Design https://thebrandmechanic.com/harry-potter-movie-set-design/ https://thebrandmechanic.com/harry-potter-movie-set-design/#respond Fri, 01 Sep 2023 16:05:38 +0000 http://thebrandmechanic.com/?p=10556 CASE STUDY SECTOR // Premium Consumer Brands Harry Potter and the Chamber of Secrets Harry Potter at London’s IMAX for Warner Brothers TBM Inception Warner Brothers and Brilliant Media commissioned large-scale illustration assets for the IMAX premiere of Harry Potter and the Chamber of Secrets. Diagnose A globally recognised cinematic property required environmental translation at […]

The post Harry Potter Movie Set Design appeared first on The Brand Mechanic.

]]> https://thebrandmechanic.com/harry-potter-movie-set-design/feed/ 0 Construction Branding for C3 Alliance https://thebrandmechanic.com/construction-branding-for-c3-alliance/ Fri, 01 Sep 2023 14:15:24 +0000 http://thebrandmechanic.com/?p=10507 We helped C3 Alliance deliver an impactful and effective brand architecture for their inaugural event and London's ArcelorMittal.

The post Construction Branding for C3 Alliance appeared first on The Brand Mechanic.

]]> Construction Branding for C3 Alliance | The Brand Mechanic nonadult