Tardis Design

LCB ‘Pasture to Plate’ Video Release

tardis — Mon, 29 Apr 2013 03:13:35 +0000

Le Cordon Bleu New Zealand combines the classic traditions of French cooking with our nations fresh thinking and best ingredients – Le Cordon Bleu have identified that one of their key points of difference is their pasture to plate philosophy. While in other countries Le Cordon Bleu teaches the theory and practice behind the art of Cuisine, few are able to introduce their students to the source and connect the ingredients and the dishes to their origin.

In March we collaborated with Le Cordon Bleu and the talented team from Transmit to create LCB New Zealand’s first Marketing video. The team focused on one of the schools key point of difference, it’s pasture to plate philosophy. Together we spent four days filming in the Wairarapa and around Wellington, followed by an extensive period of editing which cut down hours of footage first to two hours, then to 5 minutes and finally just over three.

We filmed in some amazing locations that reflected LCB’s true passion for food origin, as well as its love of all things Wellington. In the Wairarapa,we filmed at Biodynamic winery – Urlar and Mike & Barbie Barton’s farm just out of Greytown. Both are deeply committed to land conservation and product quality. Urlar wines and its inspiring team are dedicated to organic principles, while the Barton Farm have gifted a large swaith of bush to the QE2 Council to help rejuvinate our natural forest. When filming around Wellington we visited many of the capitals favorite foodie haunts. The finishing touch to the clip was an an original piece of music, composed by a well known Wellington Muso.

The head of Le Cordon Bleu International thinks it’s the best LCB video yet. We are delighted!

Fruity Success

tardis — Sun, 21 Apr 2013 22:00:09 +0000

It was great to see the article on Kapiti Kitchens and Sue Graafland in the latest Life and Leisure magazine. We worked closely with Sue on the rebranding of Kapiti Kitchen. Since its release in April last year the brand has experienced a surge in sales. Kapiti Kitchens makes the best Fresh Fruit Syrups ever, so we are delighted that New Zealanders are discovering and loving the brand. If you haven’t tried Sue’s products we suggest to do – you won’t look back! www.kapitikitchen.co.nz

Pacific Adventures

tardis — Fri, 15 Feb 2013 02:50:46 +0000

In November last year Hels was invited by The Secretary of Pacific Communities to be part of an IACT Forum In Fiji. The main goal of the European Union Funded project is to Increase Agricultural Commodity Trade (IACT) and to strengthen the export capacity of Pacific countries in primary industries. Hels was one of eight consultants involved with the workshop (one of them being the wonderful Stella Muller of Hot Samoan Boys Chili Sauce fame). Helen’s role was to present on branding and workshop with each of the 28 companies involved to advise and mentor them on their brands, and assess their readiness for export. It was an extraordinary week, she met some incredible people and her eyes were opened to the extreme logistics Pacific Companies have to over come simply to get their products to their many markets. Unsurprisingly Hels returned inspired and determined to be a part of the next stage of the journey – helping those companies ready for export with their branding and brand strategy.

As a result one of her key projects this year is to return to the Pacific and work with six of the companies chosen by the IACT project team, helping each of them to develop and prepare their brands ready for export and their respective markets. Each path will be very different, some brands being luxury goods, while others will be heading to supermarkets here in New Zealand and abroad. Hels is loving the challenge – Watch this space!

Craggy Range Launches the Limited Edition Series

tardis — Tue, 06 Nov 2012 20:24:39 +0000

Craggy Range Limited Edition Series was launched last Tuesday with Craggy Range hosting an intimate dinner upstairs at the Roxy Cinema for 18 tastemakers from Australia and New Zealand. This group included wine lovers from all walks of life, musicians, artists, designers, writers, sommeliers and chefs.

The new range showcases special wines selected each year by the winemakers at Craggy. In this release there are only two wines, Block 16 Pinot Noir and Te Muna Four, an Alsace influenced field blend. Each year the wines selected will be different, so the wines profiled this year may never be showcased again, making these new wines rare indeed. If you can get a chance to try them you are in for a treat.

Two new clips have been created for the wines Block 16 and Te Muna Four. They profile the artists Ema Scott and David Trubridge. These were a true collaboration between the Craggy Team, Tardis and the Amazing folk at Transmit led by Sarah Hunter. Sarah and her team have created beautifully crafted clips that capture the spirit and creativity of the two extraordinary artists and their love of their home land. A love shared by Craggy Range.

View the clips here:

http://www.youtube.com/user/craggyrange?feature=results_main

http://www.youtube.com/watch?v=-HETttPAmug&list=UUOBb09-0fzxnhmFJdOxNP4A&index=2&feature=plcp

Farewell & Hello

tardis — Tue, 23 Oct 2012 22:34:56 +0000

As we farewelled the lovely Jane Young last week and sent her off into the world of Academia, we welcomed Caro Cole to Tardis as our new Account Manager.

Caro has worked within the creative industry contributing to a number of great agencies as well as working client side – she comes armed with an extraordinary wealth of knowledge and experience. We can’t wait to introduce her to you in person.

Hot off the Tropical Press

tardis — Sun, 16 Sep 2012 22:19:10 +0000

Hot Samoan Boy and True Pacific

Woody Allen has stated ’70% of success is showing up’… and in this case having the gutsiness to do so.

At the Pacific Forum last week in Rarotonga the Hot Samoan Chilli Sauce team, along with True Pacific, caught the eye of the most influential woman in the world, Hilary Clinton.

Congratulations to them both and to the wonderful Stella Muller for dodging FBI agents to snap this ‘Hot’ photo.

In the past year Hot Samoan Boys has grown from strength to strength gaining market share here and abroad – it’s little wonder with this wonderful attitude.

Hot Samoan Boy, Hilary & the True Pacific team

Exhibition profiling the Women in Blue

tardis — Fri, 10 Aug 2012 03:58:10 +0000

Tardis was recently tasked with the design of an exhibition for the New Zealand Police Museum in Porirua. The Our Days in Black & White exhibition focused on ‘Women Officers of the Ministry of Transport in Police’ with case studies profiling four key personnel.

The client was after a look & feel that reflected the strong personalities, professionalism and determination of women personnel in the Police force.

We chose strong typography and black&white imagery – adding modernity with shafts of colour that enhance the visual experience. Our production company, Tag Signs delivered our vision to the highest of standards, ensuring a compelling experience for the public.

I highly recommend a visit to the Museum in Porirua – the stories of the experiences these women encounter are a powerful reminder of the incredible job that police contribute within our community.

Hospice Wairarapa Official Launch

tardis — Wed, 04 Jul 2012 05:05:49 +0000

Yesterday Hospice Wairarapa officially launched its fund raiser led by local wine makers and we were lucky to be there. Twenty two wineries in all got together to produce 4 wines from four regions. Three Pinot Noir and one Chardonnay packaged in limited edition Magnum sets, 100 in total. Twelve months ago Larry McKenna of Escarpment vineyard approached us and asked us if we would help with the branding. We were honoured to help. Working with the Hospice Wairarapa team led by Suzie Adamson, we developed the branding that celebrated the hospice while emphasising the diversity of the wine regions involved. Yesterday the magnum sets where being snapped up fast – so if you are interested get in quick! Contact Suzie 06 377 3383 or visit hospicewairarapa.co.nz

Embracing Design

Sara — Sun, 13 Nov 2011 21:48:45 +0000

I had the pleasure of attending the ‘We Can Create’ design symposium earlier this

year. Two days of local and international speakers left one inspired and energised

to return to base & get creating. There were a few speakers whose design work &

approach resonated with me – they are well worth looking up.

Rafael Rozendaal_Visual Artist, Brazil

www.newrafael.com

With the internet as his canvas, Rafael’s work pushes the boundaries of design and

art. Like the great surrealists, his web canvas pushes the fundamentals of

perception. The work is fresh – appearing as an animated cartoon or painting, often

pairing motion play with moving light and spatial experiences. These works of art

have their own unique urls, which are then ‘sold’ to the art buyers on the premise

that they remain available on the www for viewing. Genius!

Some favourites were: http://www.goodbyefarewell.com/

www.yesforsure.com, http://www.deepblackhole.com/

Morag Myerscough_Environmental design, UK

www.studiomyerscough.com

Morag appeared on stage in a riot of colour – no surprises that her work continues

to express her obsession with it as a medium. A student of St Martins College & the Royal

College of Art, she delivers the unexpected – challenging preconceptions about the

urban environment with a playfulness that is liberating to watch. Her exhibition work

was particularly inspiring -from dressing ‘Alan Aldridge’ to Formula 1 exhibits, she

interprets the narrative through sound and sensual movement and playing on

object scale.

Thomas Roope_The Rumpus Room, UK

www.therumpusroom.tv

Concept is king, especially when paired with social media strategies that fuse the

real world with the possibilities of interactive. Thomas is clearly a clever creative

(remember the Trainspotting opening credits? -they’re his) and has since won a

myriad of A&D awards for his work with The Rumpus Room. The basis of many of

their ideas is to create something worthwhile to share – his Lily Allen clip for XBox

quickly became viral with millions sharing uploads. He delivered some wise advice

on mastery and the urge to get better at stuff and with work like that – I can’t wait to

see what follows.

The land of pure quality?

Helen — Wed, 17 Aug 2011 04:34:52 +0000

There is nothing like a trip away to shed fresh perspectives on your own life and the country you love and live in.

Time and again while I was travelling, I compared New Zealand to the countries I was in, and time and again I returned to one question. Why do we, who are such great travellers and innovators, still undervalue what we have?

Way out here on our emerald island surrounded by a teal sea we live on the edge of the world and the edge of civilisation. This distance both allows us, and drives us to push boundaries, which we do constantly. Our population is small and our environment pure (well in comparison to most countries, though we can and should do better). The truth is, given our size we will never be able to compete on price or volume, so why are we buying in to the commodities game? Our sights as a nation should be focused on best practice and best quality. Everything we produce can and should be of incomparable quality. Our products should be grown, crafted and packaged in a way that makes them the ‘haute couture’ or beluga caviar of their individual fields (I forgot to mention I also ate my way through Europe – delicious, but alas no caviar). No Michelin star restaurant worth its salt would be seen without New Zealand meats and wines on their menus, a seven star hotel without NZ product could and should be seen as a joke.

Earths population is large and part of it is looking for the utmost in quality, a lot of the time they are receiving fake luxury and they know it. True luxury is not produced by large multinational companies – who ensure you can find a sparkling designer store on every high street in the world (… doesn’t that create a pang of McDonalds to you?) and make sure bottles of champagne can be found in any good wine store and restaurant on the globe. True luxury means rarity, authenticity, provenance and craftsmanship. Our land, our know how, our passion and our size, mean New Zealand can truly own this territory. All we have to do is realise our worth and act on this.

Our ‘number eight wire’ attitude, that has allowed us to accomplish so much, can also be seen as a hindrance. Once we have patted ourselves on the back (sometimes in astonishment we have actually ‘done it’) for creating something incredible with half the resources anyone else has available, we often forget that the actual end product is of huge value and should be treated and marketed as such. The same goes for our natural products. Everything grown and produced in this country is nurtured in one of the purest places on the planet and should be produced, packaged and marketed to reflect this.

I was horrified to hear a few years ago that brokers representing different New Zealand meat companies in the UK actually undercut each other to win business. Hello! Can we wake up and realise we are competing with the rest of the world NOT with each other. As a small nation we have to work collaboratively to succeed, gain ground and a reputation for incomparable quality. We have to collectively realise and believe in what we have, knowing that although we consistently punch above our weight we are still small in comparison to many countries. Our industry is ‘boutique’ and our products rare. Even products we treat as commodities are in the eyes of the world limited edition. If we don’t respect and value our limited edition products we cannot expect the world to believe in them either. Policy, strategy and integrated design for these products is at the core of making our products globally more successful. We congratulate all ‘ Tall Poppies ’ for sticking their necks out and opening the doors of what’s possible for the rest to see. If we all work collaboratively in our fields of expertise and as a nation, we can build a culture, environment and structure that allows us to produce unparalleled products – establishing us as the land of pure quality. I may be an idealist but ideals are what change the world – it’s food for thought.