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	<title>brandcross&#8217; point of view</title>
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	<description>a few things communication</description>
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		<title>brandcross&#8217; point of view</title>
		<link>https://brandcross.wordpress.com</link>
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		<title>Logo Misapplication or what the logo says about your company!</title>
		<link>https://brandcross.wordpress.com/2007/11/12/logo-misapplication-or-what-the-logo-says-about-your-company/</link>
					<comments>https://brandcross.wordpress.com/2007/11/12/logo-misapplication-or-what-the-logo-says-about-your-company/#comments</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Mon, 12 Nov 2007 08:36:39 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Public Relations]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/11/12/logo-misapplication-or-what-the-logo-says-about-your-company/</guid>

					<description><![CDATA[I believe that the logo is the most abused, misapplied, misconceived, wrongfully distracting element of design and business today. I encounter too many people in business who believe that their logo should define them. The reality is that they should define their logo. For some reason it seems that this business fundamental is lost on [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		
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			<media:title type="html">brandcross</media:title>
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		<title>How Babel Fish almost caused a diplomatic incident</title>
		<link>https://brandcross.wordpress.com/2007/11/08/how-babel-fish-almost-caused-a-diplomatic-incident/</link>
					<comments>https://brandcross.wordpress.com/2007/11/08/how-babel-fish-almost-caused-a-diplomatic-incident/#respond</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Wed, 07 Nov 2007 23:06:43 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/11/08/how-babel-fish-almost-caused-a-diplomatic-incident/</guid>

					<description><![CDATA[Amazing, the internet. You can feed a phrase in one of the major world languages into a translation site like Babel Fish (babelfish.yahoo.com), and out it will come another. Type, for example, &#8220;internet translation sites like Babel Fish are more trouble than they&#8217;re worth&#8221;, click the &#8220;English-to-French&#8221; button, and you get &#8220;les emplacements de traduction [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">brandcross</media:title>
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		<title>Google casts its net over mobile phone market &#8211; but steers clear of handsets</title>
		<link>https://brandcross.wordpress.com/2007/11/08/google-casts-its-net-over-mobile-phone-market-but-steers-clear-of-handsets/</link>
					<comments>https://brandcross.wordpress.com/2007/11/08/google-casts-its-net-over-mobile-phone-market-but-steers-clear-of-handsets/#respond</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Wed, 07 Nov 2007 22:56:17 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Technology]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/11/08/google-casts-its-net-over-mobile-phone-market-but-steers-clear-of-handsets/</guid>

					<description><![CDATA[Google opened a new front in its global media empire last night after finally confirming plans to enter the mobile phone industry. The company is introducing a new mobile system called Android, which it hopes will bring internet access to the masses &#8211; and help it put more advertising directly on to customers&#8217; phones. Google [&#8230;]]]></description>
		
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			<media:title type="html">brandcross</media:title>
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		<title>Don&#8217;t blame Shrek for your child&#8217;s obesity</title>
		<link>https://brandcross.wordpress.com/2007/09/13/dont-blame-shrek-for-your-childs-obesity/</link>
					<comments>https://brandcross.wordpress.com/2007/09/13/dont-blame-shrek-for-your-childs-obesity/#comments</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Thu, 13 Sep 2007 08:40:23 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
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		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/09/13/dont-blame-shrek-for-your-childs-obesity/</guid>

					<description><![CDATA[Manufacturers of sweets and fizzy drinks cannot be held responsible for dictating the diet of our children Tony the Tiger; the Cresta Bear; the Honey Monster: they&#8217;re icons from our childhood, replete with warm, happy memories of another era. Now their 21st century descendants stand accused of harming the very children they appeal to.   The [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		
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			<media:title type="html">brandcross</media:title>
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		<item>
		<title>B2B Portales Buys Brazilian Publisher</title>
		<link>https://brandcross.wordpress.com/2007/09/13/b2b-portales-buys-brazilian-publisher/</link>
					<comments>https://brandcross.wordpress.com/2007/09/13/b2b-portales-buys-brazilian-publisher/#respond</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Thu, 13 Sep 2007 08:05:30 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/09/13/b2b-portales-buys-brazilian-publisher/</guid>

					<description><![CDATA[    B2B markets in Latin America are growing rapidly. More importantly, perhaps, these markets are also becoming more integrated. Carvajal just purchased Grupo Lund adding to its large publishing holdings. The Carvajal Organization, a Latin American multinational that operates in 18 countries, has just completed negotiations to acquire a majority shareholding in the Grupo [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">brandcross</media:title>
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			<media:title type="html">portales.jpg</media:title>
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		<item>
		<title>Social networking and &#8220;the six degrees of Kevin Bacon&#8221; for B2B</title>
		<link>https://brandcross.wordpress.com/2007/08/16/social-networking-and-the-six-degrees-of-kevin-bacon-for-b2b/</link>
					<comments>https://brandcross.wordpress.com/2007/08/16/social-networking-and-the-six-degrees-of-kevin-bacon-for-b2b/#respond</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Thu, 16 Aug 2007 03:00:50 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/08/16/social-networking-and-the-six-degrees-of-kevin-bacon-for-b2b/</guid>

					<description><![CDATA[Call it the &#8220;six degrees theory&#8221;, &#8220;small world phenomenon&#8221; or &#8220;bacon number&#8221; or even facebook, MySpace, SmallWorld or xing.com. The social network is where most of the private equity for web companies goes. The recent success of Facebook or the re-birth of SecondLife is based on a perfect PR strategy by its founders or consultants. [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">brandcross</media:title>
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		<title>Super material</title>
		<link>https://brandcross.wordpress.com/2007/08/15/super-material/</link>
					<comments>https://brandcross.wordpress.com/2007/08/15/super-material/#respond</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Wed, 15 Aug 2007 14:22:08 +0000</pubDate>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Public Relations]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/08/15/super-material/</guid>

					<description><![CDATA[There is something of the Jekyll and Hyde in current consumer perceptions of packaging materials, particularly plastics. In some people’s eyes rigid plastic makes convenient and safe packaging, while others think it is wasteful and polluting. But it is not just in consumers’ minds that plastic has a poor reputation; some parts of the packaging [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">brandcross</media:title>
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		<item>
		<title>Is Organic food vs the environment?</title>
		<link>https://brandcross.wordpress.com/2007/08/15/is-organic-food-vs-the-environment/</link>
					<comments>https://brandcross.wordpress.com/2007/08/15/is-organic-food-vs-the-environment/#respond</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Wed, 15 Aug 2007 14:12:13 +0000</pubDate>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organics]]></category>
		<category><![CDATA[Packaging]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/08/15/is-organic-food-vs-the-environment/</guid>

					<description><![CDATA[Is Organic and locally-grown food really better for the environment than conventional products? A government report tells the truth about organics. Milk, tomatoes and chicken produced to organic standards can be more polluting than their intensively-farmed equivalents, said researchers from the Manchester Business School in a study for the Department for the Environment, Food and [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">brandcross</media:title>
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		<item>
		<title>Online PR II: &#8220;Recipient Relations Managers&#8221;</title>
		<link>https://brandcross.wordpress.com/2007/08/01/online-pr-ii-recipient-relations-managers/</link>
					<comments>https://brandcross.wordpress.com/2007/08/01/online-pr-ii-recipient-relations-managers/#comments</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Wed, 01 Aug 2007 08:38:07 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/08/01/online-pr-ii-recipient-relations-managers/</guid>

					<description><![CDATA[As mentioned in my previous post, the media relations management is a big part of PR agency&#8217;s value. A lot of PR agencies are already doing a lot of online PR and this includes also relations to multipliers and opinion leader. But what&#8217;s the difference? Most of these multiplier target audiences have their own &#8220;publication&#8221;. [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		
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			<media:title type="html">brandcross</media:title>
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		<title>Online PR I: Brand message support thru online placements &#8211; but how and where?</title>
		<link>https://brandcross.wordpress.com/2007/08/01/brand-message-support-thru-online-placements-but-how-and-where/</link>
					<comments>https://brandcross.wordpress.com/2007/08/01/brand-message-support-thru-online-placements-but-how-and-where/#respond</comments>
		
		<dc:creator><![CDATA[brandcross]]></dc:creator>
		<pubDate>Wed, 01 Aug 2007 05:23:28 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Public Relations]]></category>
		<guid isPermaLink="false">http://brandcross.wordpress.com/2007/08/01/brand-message-support-thru-online-placements-but-how-and-where/</guid>

					<description><![CDATA[Extensive and solid media relations are an important asset of good PR agencies. Certainly, good writing skills and strategic commmunication consultancy are basis for professional work. The process is easy: there&#8217;s an idea, you sell it to the client, you write, you pitch and track it. Fine, that works for print publications. But how is [&#8230;]]]></description>
		
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			<media:title type="html">brandcross</media:title>
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