Branded Out Loud

8 Ways Nonprofits Can Show Their Impact

Administrator — Tue, 23 Apr 2013 23:56:16 +0000

Create a whole Impact section on your website Avon Walk for Breast Cancer has a great page that showcases how much money was raised, an interactive map to see specifically where the money goes – grants given out – and the ability to see more details about those grants. Storytelling is great but don’t underestimate [...]

5 Things You Need to Do to Make Sure People Read (and Share) Your Content

Administrator — Wed, 10 Apr 2013 20:09:23 +0000

I know you’ve probably heard this a million times: Make your text scannable. But I’m not sure everyone is getting the message, as evidenced by the content right now sitting on websites and blogs all over the internet. And we can’t forget about making your text sharable. I’m not talking about great content - [...]

5 Key Factors for a Successful Nonprofit Engagement Plan

Administrator — Sat, 30 Mar 2013 22:36:27 +0000

Three things lodged in my brain from a recent AFP Orange County luncheon meeting that featured 2 high profile donors telling their stories. One was Joann Leatherby’s story about breaking into someone’s house to steal a gun (to help a battered woman), the second was the statement (confirmed by both) that nonprofits should feel comfortable [...]

When Nonprofits Give out a “Don’t Contact Me” Message

Administrator — Sun, 24 Mar 2013 23:08:39 +0000

Engagement is a buzzword I hear bandied about regularly in the nonprofit world. But before we talk about getting people to interact with your nonprofit through social media, your website content, your blog or any other method, let’s address your contact page and how hard or easy it is to actually contact you. I only [...]

8 Slideshow Tips For Your Nonprofit Website

Administrator — Tue, 26 Feb 2013 06:40:09 +0000

Coordinate your first slide to your website colors and have the slideshow land on that slide (and stop) when the slideshow is done. Matching your main slide to your website design really makes sense when you think about it. You’ve spent all this time designing your website just to slap up a giant photo that [...]

10 Things You Can Do to Create a More Effective Nonprofit Annual Report

Administrator — Thu, 14 Feb 2013 06:47:23 +0000

Make it an Impact Report It’s not about reporting your financials or your donor list, it’s about showing the impact your nonprofit has had on the world around you, even if it’s a small world. I love this trend, as we see Impact Reports replacing Annual Reports, not always in title but in content where [...]

The Perfect Place for Your Donate Now Button

Administrator — Thu, 31 Jan 2013 06:41:12 +0000

Where in the World When you’re developing your nonprofit website, the big question is often WHERE do we place the Donate Now button? Should we have it on the page more than once? How big can we possibly make it? This one is my favorite because I think some clients, if left to their own [...]

The Love and Hate World of Marketing & Technology in 2012

Administrator — Sat, 26 Jan 2013 04:55:38 +0000

LOVE Pinterest for launching business accounts for brands – within 30 days of converting my Branded4Good account and client accounts to the new Pinterest business accounts, we all saw our followers increase by 30-40% – and, by the way, we didn’t really do very many updates during that 30 days…(check out all of our great [...]

7 Nonprofits Taking Advantage of Special National Holidays in their Marketing

Administrator — Thu, 20 Sep 2012 20:40:25 +0000

Chasing Events Opportunities When 9/11 came up, there was some discussion about how appropriate it was for a nonprofit to acknowledge the date and how far they should go in trying to capitalize on the newsworthiness of the date – although I’m pretty sure the word capitalize was never used. Because that would be too [...]

3 Ways Nonprofits Can Work with Their Business Supporters To Promote Their Causes

Administrator — Tue, 18 Sep 2012 17:58:57 +0000

Cause Marketing I’m always reading about these complex cause marketing campaigns that involve large corporations donating a percentage of sales of specific products to selected nonprofits. There are often separate microsites for the campaign, special packaging, major advertising, contests and other activities going on at the same time. But if you’re not a national nonprofit, [...]