World Branding Forum

Jacquemus, Nike & FFF Fuse Fashion and Football in 2026 World Cup Collection

Nurul Rustam — Thu, 04 Jun 2026 15:00:00 +0000

Jacquemus has partnered with Nike and the Fédération Française de Football (FFF) to launch a lifestyle capsule collection. The line will accompany Les Bleus, featuring stars such as Kylian Mbappé, Ousmane Dembélé, Désiré Doué, and Marcus Thuram throughout the 2026 Football World Cup. On June 16, 2026, the French national team will play its opening […]

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UNICEF Turns the World’s Most Passive Habit into an Act of Generosity with “Sleep Aid for UNICEF”

Jordan — Thu, 04 Jun 2026 11:54:34 +0000

Creative brand studio SEK (part of Grey) and UNICEF Finland launched Sleep Aid for UNICEF, an ambient album designed to help people fall asleep, with streaming royalties going to UNICEF’s work for children. The premise is simple: press play, fall asleep, do good.

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OREO & BTS Cookies: A Global Treat Remix You Need to Try

Jordan — Wed, 03 Jun 2026 10:24:42 +0000

OREO meets BTS in a collab that’s rewriting snack culture. This limited-edition drop blends iconic cookie indulgence with global star power, remixing nostalgic Korean hotteok flavour into a bold, global treat.

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Hyundai Motor Unveils “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™

Rene Andre — Tue, 02 Jun 2026 12:22:03 +0000

Hyundai Motor Company has unveiled its FIFA World Cup 2026™ global campaign film "Next Starts Now". The 60-second cinematic brand film features next-generation football (soccer) talents alongside Son Heung-min and Boston Dynamics' Atlas® robot.

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AIRLAND’s POLYAIR®: Designed with Physiotherapy Insight for Smarter Sleep

Jordan — Mon, 01 Jun 2026 11:00:00 +0000

AIRLAND introduces the POLYAIR® series, an innovative, high-end mattress developed with physiotherapists to deliver science-backed comfort, targeted support, and a sleep experience designed around real everyday needs.

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Audi and thjnk Celebrate the New Audi RS 5 with Bob Dylan’s Legendary Electric Guitar Performance

Rene Andre — Fri, 29 May 2026 10:14:49 +0000

Audi and thjnk reimagine Bob Dylan’s electrifying 1965 Newport Folk Festival moment to introduce the RS 5 Avant—the brand’s first RS model with a high-performance plug-in hybrid system. Blending archival footage, analogue film techniques and striking visuals, the campaign celebrates the courage to challenge tradition and redefine performance.

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Jung Kook Fronts Calvin Klein’s Bold Capsule Launch

Nara James — Thu, 28 May 2026 14:00:00 +0000

Calvin Klein, the American designer brand under PVH Corp., has launched a limited-edition capsule collection in collaboration with South Korean singer-songwriter Jung Kook, the youngest member of global K-pop phenomenon BTS. This collaboration marks Jung Kook’s debut in fashion, extending his ongoing partnership with Calvin Klein. Since becoming a global brand ambassador in March 2023, […]

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How Duolingo Turned a Fake Resignation into a 300-Brand Social Media Phenomenon

Jordan — Thu, 28 May 2026 09:18:17 +0000

Duolingo transformed a playful social media stunt into a cultural moment, as its mascot Duo “quit”—prompting 300+ brands to offer jobs. The twist? Those fictional roles became real opportunities for Gen Z.

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New Hyatt Wedding Guide Helps Couples Plan Weddings Online More Easily

Rene Andre — Tue, 26 May 2026 22:00:00 +0000

Tambourine, in collaboration with Hyatt, has launched the Hyatt Wedding Guide, a curated digital wedding experience guide and menu solution designed to streamline the wedding planning journey from the first inquiry to the big day.

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FitFlop Marks Haring’s Legacy With Spring 2026 Launch

Nurul Rustam — Tue, 26 May 2026 14:00:00 +0000

FitFlop steps boldly into Spring 2026 with ‘Art in Motion,’ a collection inspired by Keith Haring, the visionary who turned New York’s streets and subways into a living gallery. Honouring the 40th anniversary of his Pop Shop, the line translates Haring’s joyful, accessible, and connective visual language into footwear designed for everyday movement. “Blending Keith […]

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