World Branding Forum

Has TikTok Decided Authenticity Beats Artificial Intelligence?

Jordan — Wed, 15 Jul 2026 13:28:55 +0000

TikTok’s latest AI transparency push may be about more than safety and disclosure. Industry experts argue that as AI-generated content struggles to match the trust and performance of human creators, platforms are increasingly prioritising authenticity to protect user engagement, advertiser value and consumer confidence.

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Farm Fresh Surges Ahead with Bigger Dairy Herd

Nurul Rustam — Tue, 14 Jul 2026 15:00:00 +0000

Kenanga Research reports that Farm Fresh Berhad (FFB) is fast‑tracking its regional growth, driven by a larger‑than‑expected dairy herd expansion in Pahang, the launch of a new ice cream facility next month, and a forthcoming production hub in Cambodia set to reinforce its Indochina footprint. Kenanga noted that, following a recent investor visit to Farm […]

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Spritzer Becomes First Malaysian Bottled Water Brand Certified by NSF for Beverage Quality

Jordan — Tue, 14 Jul 2026 08:17:23 +0000

NSF, a leading global organisation dedicated to protecting human health, has awarded Spritzer, one of Malaysia's leading bottled water brands, its first accredited product certification for bottled water and beverages in the country.

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rini Brings Advanced Korean Formulation to Children’s Daily Skincare

Jordan — Mon, 13 Jul 2026 12:30:05 +0000

After four years of research, formulation, and clinical testing, rini, the Korean kids’ skincare brand redefining the intersection of personal care and play, has officially launched Daily Care Essentials.

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ExhVerse: a Free Online Art Gallery Platform for Immersive Virtual Exhibitions

Jordan — Fri, 10 Jul 2026 10:38:01 +0000

As more creators move their work online, ExhVerse officially launches a free online art gallery platform purpose-built for immersive virtual exhibitions. ExhVerse empowers artists, curators, and organizations to transform a folder of images into a fully navigable 3D show—and, with a free plan, do so without spending a cent.

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The House of Gucci Reveals a Dazzling New High Jewellery Line

Nara James — Thu, 09 Jul 2026 15:30:00 +0000

Infused with floral elegance and nautical refinement, Gucci’s new high jewellery collection unfolds across four families: Gucci Flora, Gucci Nodo, Everlasting G, and Iconic Signatures. Within them, iconic motifs like the Horsebit and Marina Chain stand as enduring expressions of the maison’s celebrated Italian craftsmanship. At the heart of the collection, Gucci Flora celebrates the […]

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Werther’s Original Strikes a Sweet Chord with “Soft Caramel Rock”

Jordan — Thu, 09 Jul 2026 10:00:00 +0000

Werther's Original is turning up the volume on the softer side of caramel this summer with Soft Caramel Rock, a new music genre inspired by the smooth, creamy texture of Werther’s Original Soft Caramels.

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From Research to Results: How Evolene Creates Science-Backed Supplements

Rene Andre — Wed, 08 Jul 2026 09:49:52 +0000

What makes a supplement truly trustworthy? Explore how Evolene combines scientific research, clinical testing, and rigorous quality-control measures to develop sports nutrition products consumers can rely on. From product formulation to laboratory verification, learn how the brand's commitment to quality and transparency helps support better fitness outcomes and greater consumer confidence.

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Rick Owens x Adidas: Fashion’s First Air‑Conditioned Runway

Nara James — Tue, 07 Jul 2026 15:00:00 +0000

Rick Owens, famed for his brooding, avant‑garde vision, reunites with German sportswear titan Adidas for Spring/Summer 2027. The American designer unveiled his latest collection in Paris early Thursday, with the voluminous, air‑filled jackets created in partnership with Adidas drawing particular attention. The black track tops, marked by the iconic three stripes and paired with matching […]

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Tata Communications Invests in AI-Ready Connectivity

Rene Andre — Tue, 07 Jul 2026 12:58:02 +0000

Tata Communications, a leading global communications technology player, toannounced strategic investments in subsea cable infrastructure by acquiring significant fiber capacity to strengthen connectivity between the emerging AI hubs of Mumbai and Chennai in India and Singapore, Asia's leading cloud and AI ecosystem. These investments are aimed at addressing the growing bandwidth and AI-driven data demands of enterprises across Asia and beyond.

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