World Branding Forum

Summer 2026: Caribbean & Mexico Escapes with Marriott Bonvoy

Jordan — Thu, 30 Jul 2026 09:19:10 +0000

This summer, Marriott Bonvoy invites travellers to leave routine behind and discover the Caribbean and Mexico through a journey of flavours, breathtaking landscapes, wellness and unforgettable moments.

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Apple Pushes Major iPhone Update Packed with Hidden Changes

Nurul Rustam — Wed, 29 Jul 2026 15:00:00 +0000

Fresh software updates have landed for Apple’s entire product lineup, quietly introducing major under‑the‑hood improvements. The latest iOS 26.6 update is available through Settings, with Apple recommending immediate installation. Yet after upgrading, users may find little that looks different. The reason users may not notice much is that the most impactful change isn’t about what […]

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5 Branding Lessons from the ‘Brand of the Year’ World Branding Awards Winners

Jordan — Wed, 29 Jul 2026 11:27:02 +0000

What separates award-winning brands from the rest? From IKEA's consistency and Yakult's purpose-driven mission to Whiskas' emotional storytelling, the world's most admired brands offer valuable lessons in building consumer trust. Drawing on insights and quotes from Brand of the Year winners at the World Branding Awards, this article explores five key principles behind enduring brand success.

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Rare Beauty Unveils Rare Beginnings with Fred & Farid

Jordan — Tue, 28 Jul 2026 11:21:56 +0000

Rare Beauty, the beauty brand founded by Selena Gomez, revealed the global campaign for Rare Beginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the agency's second global collaboration with the brand.

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TNB Launches My Brighter Green Initiative 2026 In Langkawi, Strengthening Environmental Conservation & Community Well-Being

Rene Andre — Mon, 27 Jul 2026 12:00:02 +0000

Tenaga Nasional Berhad (TNB) has launched the My Brighter Green Initiative (MBGI) 2026, an environmental conservation programme that will see the planting of 40,000 forest and mangrove saplings across six locations nationwide, supporting biodiversity conservation, enhancing climate resilience, and promoting community well-being.

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How to Choose the Best Dog Toy for Your Dog’s Age, Play Style, and Personality

Jordan — Fri, 24 Jul 2026 11:30:00 +0000

For dog parents, finding the best dog toy is not just about picking the most popular item on the shelf. Since every dog has unique needs based on age, personality, and preferred play style, the right toy can provide mental stimulation, encourage healthy chewing habits, promote exercise, and help strengthen the bond between dogs and their humans. KONG's range of dog toys is designed to support our furry friends through every life stage and play preference, from energetic puppies to senior companions.

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Alo Expands Its Lifestyle Universe with Debut Designer Shades

Nara James — Thu, 23 Jul 2026 15:46:39 +0000

Alo Yoga is stepping further into the fashion space with the debut of its inaugural sunglasses line, adding a fresh accessory category to its growing lifestyle portfolio. Designed in Los Angeles and handcrafted in Japan, the debut collection introduces six silhouettes that fuse fashion‑forward design with meticulous craftsmanship. Each pair uses premium Takiron acetate celebrated […]

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Esports World Cup 2026 Welcomes Saudia as Official Airline Partner

Rene Andre — Thu, 23 Jul 2026 11:09:53 +0000

The Esports Foundation (EF) and Saudia, the national air carrier of the Kingdom of Saudi Arabia, have revealed an expanded partnership naming the airline the Official Airline of the Esports World Cup 2026 (EWC).

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The Hague Invites Ethical Hackers to Hack the City’s Systems, Again

Rene Andre — Wed, 22 Jul 2026 11:30:00 +0000

The Hague is the most digitally targeted city in the Netherlands. Rather than waiting for cybercriminals to expose vulnerabilities, the city is inviting ethical hackers to do so first. On Monday, 5 October, during Cybersecurity Week 2026, the City of The Hague will once again open parts of its digital infrastructure for the seventh edition of Hâck The Hague, challenging participants to identify weaknesses before they can be exploited.

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Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life

Jordan — Tue, 21 Jul 2026 09:46:44 +0000

CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football's most iconic No. 9s. Told through a daughter's perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, a husband, and a guardian at home. Through this family perspective, the TVC gives CHERY's "For Family" brand proposition a warmer, more human expression, while reinforcing the brand's promise to safeguard peace of mind and joy on every journey through trusted quality and thoughtful technology.

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