BRANDING UNBOUNDtag:typepad.com,2003:weblog-1087642009-11-09T17:53:29-08:00What's Hot, Hip and Happening in Mobile MarketingTypePadBrandingUnboundhttp://feedburner.google.comGoogle Set To Acquire AdMob For $750 Milliontag:typepad.com,2003:post-6a00d83454dfb769e20120a66c57c4970b2009-11-09T17:53:29-08:002009-11-09T18:05:01-08:00Mobile advertising has turned into a major payday for San Francisco-based mobile ad network AdMob. Like so many other things these days, Google's acquiring the firm for $750 million. As I've reported before, Google, has stated it believes most of...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/google-set-to-acquire-admob-for-750-million.htmlFirst-Ever Movie Launch for Theaters & Mobile Phonestag:typepad.com,2003:post-6a00d83454dfb769e20120a65d3808970b2009-11-06T10:50:27-08:002009-11-06T10:50:27-08:00In what's being billed as the first ever "day and date" theatrical and mobile release, mobile entertainment player Myxer and Mass Animation are launching a new movie that will premiere on 500 digital screens at theaters and on mobile phones...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/firstever-movie-launch-for-theaters-mobile-phones.htmlMasterCard 'ATM Hunter,' 'Priceless Picks' Apps Are Hitstag:typepad.com,2003:post-6a00d83454dfb769e20120a6b1d1c6970c2009-11-06T09:05:10-08:002009-11-06T10:34:25-08:00Remember those MasterCard iPhone apps I posted about this last summer? The results are nothing short of priceless. See the AD AGE's interview with Larry Flanagan, MasterCard Worldwide CMO, above. ----------------------------------------------------------------------- BRANDING UNBOUND WAS JUST THE BEGINNING: >>> CLICK HERE...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/mastercard-atm-hunter-priceless-picks-apps-are-hit.html'Deal or No Deal' Gets New Text 2 Win Mobile Gametag:typepad.com,2003:post-6a00d83454dfb769e20120a65706f7970b2009-11-05T09:06:04-08:002009-11-05T09:06:04-08:00"Deal or No Deal" is the real deal when it comes to mobile. Mobile participation in the live game show has been a phenomenal success. Now, producer Endemol is teaming up with Snackable Media to create a stand alone Txt2Win...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/deal-or-no-deal-gets-new-text-2-win-mobile-game.htmlNBC Taps Social Networking To Build Buzz For Winter Olympicstag:typepad.com,2003:post-6a00d83454dfb769e20120a656f48f970b2009-11-05T08:46:30-08:002009-11-05T08:48:04-08:00If NBC has its way, Olympic fandom is about to become more participatory than spectator sport. In the run up to the Winter Olympics, just 100 days away, NBC is build on its considerable success with online initiatives in 2008...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/nbc-taps-social-networking-to-build-buzz-for-winter-olympics.htmlCadillac Opens Up Pandora To Drive Leads Via Android Smart Phonetag:typepad.com,2003:post-6a00d83454dfb769e20120a6aa195b970c2009-11-04T17:16:14-08:002009-11-04T17:16:14-08:00A fabled automaker is turning to the Cadillac of personalized Internet radio to push its 2010 cars. Cadillac - it of the new SRX Crossover - is taking Pandora for a spin with the premiere and exclusive advertiser of Pandora's...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/cadillac-opens-up-pandora-to-drive-leads-via-android-smart-phone.htmlBusiness Week: Mobile Augmented Reality To Be One Of Top 10 Disruptive Technologies Through 2012tag:typepad.com,2003:post-6a00d83454dfb769e20120a6a4c9d1970c2009-11-03T09:00:14-08:002009-11-03T09:05:58-08:00Well make that augmented reality in general, but as Business Week points out today, much of that will be in mobile. The downside: Only 3% of mobile subscribers will use augmented reality apps by 2012 (and let's face it, the...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/business-week-mobile-augmented-reality-to-be-one-of-top-10-disruptive-technologies-through-2012.htmlCoca-Cola, Others: Mobile A Line Item On Media Budgets for 2010tag:typepad.com,2003:post-6a00d83454dfb769e20120a64b9a5d970b2009-11-02T11:49:23-08:002009-11-02T11:49:23-08:00LandRover was touted this year as the first brand to engage in a million dollar mobile ad campaign. But that could change in 2010, as more marketers - including Coca-Cola, BMW, Lufthansa, Pepsi and others seem to be gravitating to...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/cocacola-others-mobile-a-line-item-on-media-budgets-for-2010.htmlSwebapps, AppBreeder, MyAppBuilder: New Services Let Non-Techies Build iPhone Appstag:typepad.com,2003:post-6a00d83454dfb769e20120a6a107fc970c2009-11-02T11:27:03-08:002009-11-02T11:27:03-08:00The number of mobile apps downloaded from Apples App Store, Google's Android Market, Microsoft's Windows Marketplace and others is expected to top 18.7 billion in 2014. And thanks to new sites like AppBreeder, GameSalad.com, MyAppBuilder.com and Swebapps.com, non-techies can get...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/swebapps-appbreeder-myappbuilder-new-services-let-nontechies-build-iphone-apps.htmlFirst Read: Books Overcome Games in iPhone Appstag:typepad.com,2003:post-6a00d83454dfb769e20120a6a0ff8e970c2009-11-02T11:17:28-08:002009-11-02T11:17:28-08:00Will the iPhone save the publishing industry? Word's out that for the first time, game apps have been overtaken by book apps - accounting for one out of every five new apps, according to studies cited by The Telegraph. To...Rick Mathiesonhttp://maverix.typepad.com/brandingunbound/2009/11/first-read-books-overcome-games-in-iphone-apps.html