Digital Marketing Tips that Work | Brand it Like Barker

Unicorn Apocalypse: The Downfall of Agencies in Digital

noreply@blogger.com (Joey Barker) — Thu, 09 May 2013 04:23:33 PDT

If you work for an advertising agency, you've been warned. You've been warned for years of imminent danger and changes needed for survival. And if you own an agency, this is last call for...

Iconic SEO: Social Share vs. Social Follow

noreply@blogger.com (Joey Barker) — Thu, 11 Apr 2013 22:04:31 PDT

Social media follow and share buttons can be confusing. I often get questions wondering how to differentiate between them, and when would I need or want one over the other. But most of all, how...

VW redefines SEO - like a Boss!

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:28:28 PDT

SPAMLINE DAILY DIGEST: The Anatomy of Bad Email Marketing

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:28:38 PDT

We all get them. Just awful...but every week, if you really look, you'll find the one. That promotional email that strives to go above and beyond - who simply won't take INBOX for an answer....

Behavioral Commerce: A 5-Step Road Map to Conversion

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

I'm going to let you in on a little secret about today's digital landscape. For the modern marketer, knowledge is a revolving door. Channel innovations and new technologies keep it...

5 Key Facts about your 2013 Mobile Strategy

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:28:57 PDT

So, you've developed a clear mobile strategy for 2013. You aim to give customers every possible option to access your products. And in doing so, deploy tactics like SMS and mobile display...

Quantitative Ways to Measure the Success of "Branding" via Web Analytics

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:29:09 PDT

If you’re reading this post, odds are you're no stranger to the concept of "branding." One that all-too-seldom is met with any form of measurement, but too many "How does this...

A Web Marketer's Checklist for On-Page SEO

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

As social media, content marketing, promotional partnerships and inbound linking continue to increase their share of contribution in search ranking, one thing still holds true...on-page SEO can help...

The New "Secret Weapon" of a Killer Content Strategy

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:23:47 PDT

"Content marketing" is no longer one way to go. If you plan to thrive, or even survive, in the digital era - content should not only be king...it should be the status quo of doing...

Social-Search Dilemma: How Long vs. How Relevant

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

How long do people spend engaging with your channel? This is the question that publishers must answer to media companies. The longer people spend, the better it is for the brand...

Social Silos and Digital Dummies

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

Still looking for results from your Social Media efforts? (Old codgers of Direct Mail, agencies who still care about the "Big Idea" in reference to anything with work following it,...

A "Top Chef" Lesson that All Brands should Learn

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

If you love good food, you probably know Anthony Bourdain...even if you've never seen him or seen his exceptional culinary acumen and extremes in personality. On TV and in...

Social Media Gets you Laid

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

A popular tech adage is that all great Social Networks begin with one question... "How Will this Channel Get my Users Laid?" Imagine that you're at a bar after work. You...

Mobile Apps Are in! On your Mark...Get Set...Stop!

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:23:47 PDT

Outline a Mobile Gameplan before Jumping the Gun on Apps Welcome to the 2012 Tour de Change! As we enter a new stage in the race to innovate, the routes have again changed. And unlike the courses...

10 Usability Secrets Every Digital Marketer Should Know

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:17:39 PDT

Your precious website. You know it's got to be right to attract, and retain, the users you want. You’ve slaved over it, carefully crafting the content, navigation, design, and flow of the...

B-Commerce: The Art of Creating a Magnetic User Experience

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:17:39 PDT

I’m going to tell you a secret about eCommerce...NO existing e-Commerce platform can automate the invaluable, old-school floor-walker. You've no doubt encountered this retail...

Content - Long Live the King of B2B Commerce

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

B2B marketing has crowned a King - far surpassing the would-be usurpers of Paid Search, Public Relations, and Mass Media - becoming the weapon necessity of today's B2B entrepreneur. Read...

The Cult of Brand Personality

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

Over the past century, every generation has experienced a revolution in the cosmos of business. And each awakening in technology has stemmed from a new innovation. In that respect, Steve Jobs is a...

BRIDGING THE GAP: Brand Message & Consumer Trust

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

It’s a full-time job for businesses to simply break through the clutter. Riddle of the Day Do consumers believe claims made by businesses for their advertised products? Many businesses spend...

It's Time to "Tee Up" on Your Digital Experience

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:30:46 PDT

At this very moment, the biggest, most legendary ad agency in your city... is losing clients. And their biggest client, losing its lion's share. Brands that once ruled the galaxy...are now...

Creativity vs. Strategy: The Case of Henry Ford

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

For too long in this business, there has been massive confusion on the definition of a "creative." And with it, a refusal to believe that anyone other than a "creative" could actually be...

6 Great Ways to Measure Your Online Success - for FREE

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

"Measurement is the key to success." This cliche not only holds true for marketing. And in the digital marketing realm, it reigns supreme. First, know that having robust tools / software to...

Why Most Agencies...Need an Agency

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

Recently, I've come across quite a few articles in big industry publications - each discussing why agencies need to be more integrated in their service offerings. Digital agencies need to be...

How to Catch A Customer...for Life

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

Today's consumer is more informed than ever. Social media, forums, discussion boards, and word-of-mouth grow stronger each day. And while some old-school stratagems and tactics may hook a...

The iBrand Shuffle

noreply@blogger.com (Joey Barker) — Sat, 23 Mar 2013 05:27:53 PDT

I have a major bone to pick with my iPod. Over the past few years, I have amassed an arsenal of diverse music. Some I like, some I hate. And with "Home Sharing," I've noticed an...