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	<title>Brandon Coppernoll</title>
	
	<link>http://brandoncoppernoll.com</link>
	<description>Web content management, internet marketing and social media in Indiana</description>
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		<title>Stop using “contact us” forms – this means you</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/myRJ9FkyPVM/</link>
		<comments>http://brandoncoppernoll.com/web-development/stop-using-contact-us-forms-this-means-you/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 18:30:45 +0000</pubDate>
		<dc:creator>bcoppernoll</dc:creator>
				<category><![CDATA[Conversion Strategy]]></category>
		<category><![CDATA[Web Based Strategy]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Engagement Management]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=1075</guid>
		<description><![CDATA[Using a "contact us" form is out-of-date, antiquated and no longer reliable. There is still an amazing number of websites that have the traditional menu with "Contact Us" or "Contact" at the end encouraging you to use a contact form. The question becomes: for what? A generic contact form will get you any number of [...]]]></description>
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		<item>
		<title>Who runs your social media presence?</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/w-FpPWbc5nQ/</link>
		<comments>http://brandoncoppernoll.com/business/who-runs-your-social-media-presence/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:13 +0000</pubDate>
		<dc:creator>bcoppernoll</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Based Strategy]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=1068</guid>
		<description><![CDATA[Recently I asked why should your business use social media, and I focused on the question of "why" instead of giving you reasons as to why you should. It's not uncommon many businesses attend a conference or discuss with their contacts and are told they need a Facebook page or Twitter account for their business, [...]]]></description>
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		<item>
		<title>3 tips to identify a Facebook scam</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/4TvGC7idLio/</link>
		<comments>http://brandoncoppernoll.com/social-media/3-tips-to-identify-a-facebook-scam/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 13:29:36 +0000</pubDate>
		<dc:creator>bcoppernoll</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=1053</guid>
		<description><![CDATA[It first started as a random post here and there, and then more recently many of my friends have become afflicted with Facebook scams that are becoming increasingly clever at hiding their true identities. Unfortunately, this comes with the territory of being the world's largest and most successful social community. You get a big target [...]]]></description>
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		<item>
		<title>4 easy steps to implement the new Tweet Button</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/LrQtJNcK68k/</link>
		<comments>http://brandoncoppernoll.com/blogging/4-easy-steps-to-implement-the-new-tweet-button/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 12:44:08 +0000</pubDate>
		<dc:creator>bcoppernoll</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Based Strategy]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Website Redesign]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=1036</guid>
		<description><![CDATA[I have been using the services for TweetMeme for some time now, but recently Twitter recently released their very own Tweet Button. This peaked my interested because Twitter has been well-known for their open API which allows you to do a number of things. Since sharing links is a popular activity on Twitter, the company [...]]]></description>
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		<item>
		<title>Why should your business use social media?</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/7VBiLN7frsU/</link>
		<comments>http://brandoncoppernoll.com/business/why-should-your-business-use-social-media/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 16:11:54 +0000</pubDate>
		<dc:creator>bcoppernoll</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Content Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Based Strategy]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=1031</guid>
		<description><![CDATA[This isn't a list of reasons as to why your business should use social media. It is to ask yourself the most important question before you dive into social media: Why? Many business owners and executives have been reading online about successes using social media as well as attending conferences which they are told, "You [...]]]></description>
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		<item>
		<title>If you can’t beat them, join them</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/howMVxpQjQw/</link>
		<comments>http://brandoncoppernoll.com/business/if-you-cant-beat-them-join-them/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 20:55:58 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=1018</guid>
		<description><![CDATA[Today I thought about how I miss out on a lot of local news. We don't have the paper delivered to our house. We're lucky if we can keep up on a monthly magazine subscription. My thought was other than an RSS feed what other options do I have to get the local news? I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ball Memorial Hospital’s next Facebook move</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/pOE1CAtKiGE/</link>
		<comments>http://brandoncoppernoll.com/business/ball-memorial-hospitals-next-facebook-move/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 18:42:22 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=1015</guid>
		<description><![CDATA[Ball Memorial Hospital's Facebook page has been lit up by angry remarks from users for the past week due to allegations and complaints made by a transgendered patient who had apparently been denied treatment. It was the patient's feeling she was denied treatment due to her transsexual nature. Ball Memorial Hospital has issued a statement [...]]]></description>
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		<item>
		<title>Why more businesses don’t work in a ROWE – and why you should</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/sPS_DdMyKiI/</link>
		<comments>http://brandoncoppernoll.com/business/why-more-businesses-dont-work-in-a-rowe-and-why-you-should/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 14:12:52 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Teamwork]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=1005</guid>
		<description><![CDATA[A ROWE (Results-Only Work Environment) is becoming more popular in how businesses are run, but the majority of businesses have yet to take this step and the rest may not even know what it means. Personally, I love the ROWE. I think it's a fantastic idea that focuses on the employees and not the company [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Ball Memorial Hospital is taking heat after Facebook remarks</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/Q-GhWRd6v-U/</link>
		<comments>http://brandoncoppernoll.com/business/ball-memorial-hospital-is-taking-heat-after-facebook-remarks/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 12:59:36 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=999</guid>
		<description><![CDATA[Let me preface this by saying I have no problems with Ball Memorial Hospital. I have had family who had worked there and my two children were born there. Both experiences were pretty good. Now for the story, recently "a transgendered person was allegedly mistreated and refused service by staff at Ball Memorial Hospital, a [...]]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://brandoncoppernoll.com/business/ball-memorial-hospital-is-taking-heat-after-facebook-remarks/</feedburner:origLink></item>
		<item>
		<title>Content strategy is important</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/5BKsEBem1xY/</link>
		<comments>http://brandoncoppernoll.com/business/content-strategy-is-important/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 16:54:36 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Web Content Strategy]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=997</guid>
		<description><![CDATA[A less than flashy title. I know. After I read Content Strategy for the Web by Kristina Halvorson I cannot help but think this was the missing piece to my woes regarding web content. I've had countless projects that missed the deadline due to missing content because content waited until the last second. Then there [...]]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://brandoncoppernoll.com/business/content-strategy-is-important/</feedburner:origLink></item>
		<item>
		<title>How broken systems affect the end result</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/UgLfHTIfo-I/</link>
		<comments>http://brandoncoppernoll.com/business/how-broken-systems-affect-the-end-result/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:52:15 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Teamwork]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=993</guid>
		<description><![CDATA[I recently traveled to Boston for Sitecore developer training and certification. The training went off without a hitch. I am certified. I accomplished my goals to get a deeper understanding of the system and how to apply those lessons to do a better job. What I also learned from my trip was how much a [...]]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://brandoncoppernoll.com/business/how-broken-systems-affect-the-end-result/</feedburner:origLink></item>
		<item>
		<title>The human side of web content management</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/Zb-Jxsn75Yo/</link>
		<comments>http://brandoncoppernoll.com/web-based-strategy/the-human-side-of-web-content-management/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 12:00:13 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Web Based Strategy]]></category>
		<category><![CDATA[Web Content Management]]></category>
		<category><![CDATA[Web Content Strategy]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=990</guid>
		<description><![CDATA[Web content management is much more than content strategy or which content management system you will deploy. Web content management has one variable that you can never fully predict. You can only plan for it and try to put it together to execute the strategy at its fullest potential. I'm talking about your team. A [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Blogging: Why so serious?</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/I7DcOj2CT1g/</link>
		<comments>http://brandoncoppernoll.com/blogging/blogging-why-so-serious/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 14:56:33 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=984</guid>
		<description><![CDATA[The Joker in the Dark Knight was perhaps the best ever. He also coined the phrase, "Why so serious?" Which begs the question... "Why so serious?" I am talking about blogging in general when I ask the question. He had a different motive, but I can't shake that blogging has become serious business. There are [...]]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://brandoncoppernoll.com/blogging/blogging-why-so-serious/</feedburner:origLink></item>
		<item>
		<title>Is Old Spice Guy selling more product?</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/WdgIuScgZlk/</link>
		<comments>http://brandoncoppernoll.com/internet-marketing/is-old-spice-guy-selling-more-product/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 14:20:49 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Based Strategy]]></category>
		<category><![CDATA[Web Engagement Management]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=978</guid>
		<description><![CDATA[Many blogs and experts are asking this question: "Is the @OldSpice guy selling more product with this campaign?" A little background of this campaign. It started at the Super Bowl XLIV when Old Spice released this memorable commercial. It captivated everyone which then spawned many different similar commercials by Old Spice. The company did not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>4 Simple steps to personalize content through tagging</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/IYIR6bVU7VQ/</link>
		<comments>http://brandoncoppernoll.com/blogging/4-simple-steps-to-personalize-content-through-tagging/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 13:38:18 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Conversion Strategy]]></category>
		<category><![CDATA[Web Based Strategy]]></category>
		<category><![CDATA[Web Content Management]]></category>
		<category><![CDATA[Web Content Strategy]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=973</guid>
		<description><![CDATA[As the web becomes more and more personalized the need for proper taxonomy or categorization of content is more important and relevant. If you want to know what your customers or visitors are reading, consider tagging all of your content with appropriate terms. It may give you a whole new view of what people are [...]]]></description>
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		<title>Are we developing too many versions of…everything?</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/744qx41MFIE/</link>
		<comments>http://brandoncoppernoll.com/opinion/are-we-developing-too-many-versions-of-everything/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 17:08:12 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=969</guid>
		<description><![CDATA[I have posted before about my take on Steve Jobs' solution to holding the new iPhone 4 and several other things. I promise this is not necessarily about that, but it does have a spot here in the discussion. My question is are we moving too fast in technology to keep up with quality? Lately [...]]]></description>
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		<item>
		<title>4 steps to managing expectations at work</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/wBkRE9tvzWg/</link>
		<comments>http://brandoncoppernoll.com/business/4-steps-to-managing-expectations-at-work/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 13:50:44 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Teamwork]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=965</guid>
		<description><![CDATA[Almost everyone at some point has made a promise to a client or supervisor that they later regretted because it was near impossible to keep. Sometimes we want to make the other person happy from the beginning which can defeat us if we even slip a little from our game. There is a very difficult [...]]]></description>
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		<item>
		<title>7 Steps to a Successful Live Streaming Broadcast</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/DYhKFrGkZ9w/</link>
		<comments>http://brandoncoppernoll.com/social-media/7-steps-to-a-successful-live-streaming-broadcast/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 15:00:54 +0000</pubDate>
		<dc:creator>Chip McComb</dc:creator>
				<category><![CDATA[Live Streaming]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Web Based Strategy]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=777</guid>
		<description><![CDATA[This past June 24th, Kiwanis International announced their next worldwide service project at their 95th annual convention in Las Vegas.  To help get the word out, we decided to stream the announcement of this monumental project live over the internet for the 243,000 Kiwanians who were not attending the convention. My first thought was this [...]]]></description>
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		<item>
		<title>What are web content management systems</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/PryWiMMLZZ8/</link>
		<comments>http://brandoncoppernoll.com/business/what-are-web-content-management-systems/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 19:11:15 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Web Based Strategy]]></category>
		<category><![CDATA[Web Content Management]]></category>
		<category><![CDATA[Web Content Strategy]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=949</guid>
		<description><![CDATA[There are many different web content management systems available for public and business consumption. A business may go through dozens before finally choosing one that they believe suits its needs. The process is often rigorous and time consuming. Representatives from the companies may come out and perform a presentation to sway the business into the [...]]]></description>
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		<item>
		<title>The strategy of web content management</title>
		<link>http://feedproxy.google.com/~r/BrandonCoppernoll/~3/QN-yos6vMP0/</link>
		<comments>http://brandoncoppernoll.com/web-based-strategy/the-strategy-of-web-content-management/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 12:34:53 +0000</pubDate>
		<dc:creator>Brandon Coppernoll</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Conversion Strategy]]></category>
		<category><![CDATA[Web Based Strategy]]></category>
		<category><![CDATA[Web Content Management]]></category>
		<category><![CDATA[Web Content Strategy]]></category>

		<guid isPermaLink="false">http://brandoncoppernoll.com/?p=945</guid>
		<description><![CDATA[Recently I wrote a post about understanding web content management and gave an overview of what is involved in effectively managing your content on the web. In most cases for websites, strategy involving web content is usually thought of last. I have been reading Content Strategy for the Web by Kristina Halvorson this week, and [...]]]></description>
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