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7 Cool Tools cont.

me — Fri, 15 Oct 2010 10:47:31 +0000

Last week, I covered the first 3 of my cool tools, Unbounce, KissInsights and Flowtown. Now, here’s the rest of them; Usertesting.com, Survey Monkey, Visual Website Optimizer and Clicktale. Usertesting.com Usertesting.com makes it easy to conduct usability tests without having to invest massive budgets in doing so. For €39 (or $29 if it’s your first [...]

7 Cool Tools & How Online Casinos Can Use Them

me — Mon, 04 Oct 2010 20:25:13 +0000

One of the things I enjoy doing is researching new technologies that can make my job as a marketer easier. OK, that’s not the only reason; it’s also to satisfy a masochistic tendency I have of making myself incredibly jealous that someone else out there is making cool, simple tools that I myself want to [...]

The best CV ever

me — Wed, 15 Sep 2010 09:24:12 +0000

Free Online Marketing Plan (Gambling-focussed)

me — Mon, 23 Aug 2010 08:08:21 +0000

I have created a marketing plan overview using a mind-mapping tool I’ve recently discovered and I thought I’d share it with the community. You can find it here. As my interests lie in online gaming, my marketing plan focusses on growing an online bingo brand. It is (loosely) based on the SOSTAC framework, as used [...]

5 reasons why marketing projects fail

me — Wed, 18 Aug 2010 07:19:47 +0000

There are many reasons why an internet marketing campaign might not be successful. Here I’ll share with you my experiences, so hopefully you can avoid the same problems. Lack of senior-level buy in Almost anything you try to do within a small-medium business will fail if you do not have buy-in from your superiors. This [...]

5 custom reports for Google Analytics and how they help

me — Tue, 17 Aug 2010 16:07:51 +0000

Custom reports in Google Analytics can give you some great data for beating your boss over the head with. Does he think that you only have one chance to convert your visitors before they head to a competitor? Does he think that brand keywords are the best thing since sliced bread and generics are only [...]

Review of Maxymiser, Conversion Rate Optimisation Provider

me — Sun, 15 Aug 2010 09:11:15 +0000

For those of you who don’t know, Maxymiser are a technology company based in London who focus on increasing the conversion rate of websites. My company hired Maxymiser, as we were convinced that we needed to improve our ratio of visitors to sign-ups. Getting straight to the point, I would not say that our project [...]

World Cup Odds – The Long Tail

me — Tue, 15 Jun 2010 18:16:18 +0000

I’m quite disappointed to see that only one bookmaker has made it into the top 10 Google positions for any of my 5 long-tail, world cup betting phrases: I suppose it’s a *well done* to Paddy Power for getting at least some visibility in amongst the affiliates. I’m surprised by this. PPC costs for generic [...]

Quick Tip – Bespoke Affiliate Landing Pages

me — Sat, 15 May 2010 12:21:53 +0000

In trying to up the affiliate channel performance, I’ve decided to create bespoke landing pages on our site for our affiliates to drive traffic to. We have hundreds of affiliates of all shapes and sizes, and focussing on many different areas, so I had to think of an efficient way to roll these landing pages [...]

Poker.org Goes For $1million. Worth it?

me — Sun, 28 Feb 2010 13:40:16 +0000

So, the sale of poker.org for $1million broke the record for a .org domain. That’s all well and good for the .org domain family, but is the domain actually worth $1million? It depends on what they do with it. Obviously if they sell poker chips then it won’t be, but lets assume that they’re either [...]