BRANDING IN GOA

Creative Logo-Cafe Bhonsle

2014-12-15T01:53:00.002-08:00

Creative Logo # 04

Brand Name: Café Bhonsle

Industry: Food, Snacks, Tea joint

Located in the heart of the capital city Panjim.

The place is best known for its "Chai", offcourse the "Bhaaji puri", "Vada" and "Buns" at café bhonsle have their own fan following.

We like this logo for its creativity in highlighting the "popularity"of the brand in its design.

How the alphabets "C" (café) and the "B"(bhonsle) takes the shape of a Cup is truly appreciated.

Nice job done by the creative team here.

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Taglines-Brands in Goa (31-40)

2014-12-06T02:14:00.001-08:00

Taglines-Brands in Goa (31-40)

Taglines-Brands in Goa

Below are few more taglines of brands in Goa.

For reading about the previously published taglines click on

Count	Company Name	Products	Tagline
31	Hotel Delmon	Hotel, Hospitality, Restaurant	*where Business Meets Pleasure*
32	Hotel Fidalgo	Hotel, Hospitality, Restaurant	*Pride of Goa*
33	Goa Police	Govt. Body	*Help US to Help YOU*
34	Bharne Fashion Lifestyle	Clothing, Fashion, Lifestyle product	*Fashion Forward*
35	Goa Woodland Hotels	Hotel	*The ultimate City hotel*
36	Ideaz Unlimited	Management Consultant	*Reinventing Organisations!*
37	Kross Road	Family restaurant	*Serving Food that is tasty on your palate & Easy on your Wallet*
38	Cafe De Goa	Eatery	*At your Own Pace*
39	Group Ten Plus	E-waste management Company	*Join the Green Side*
40	Contura	Foam Mattress	*Sleep Science..."Changing the Way you wake up"*

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Car Rentals in Goa-TAXI GO & CABS IN GOA are the brands to watch

2014-12-04T03:18:00.001-08:00

Car Rentals in Goa-TAXI GO & CABS IN GOA are the Brands to Watch.

Car Rental business in Goa has been mostly unorganised. Most of the stake holders are operating this business only confined to their contacts in the hotels or through a small office set up which is like a ALL IN ONE counter for all types of transportation needs including bus tickets.

"Joey's Car Rental" was the only professional player we could have recalled in this industry before last 2 years.

However things are changing, Players in this business are getting organised business houses.

Some of them are ahead in the race and are on the track to become The "BRANDS" of the car rental business in Goa.

"Taxi Go" &"Cabs in Goa", are few such companies which are definitely ahead in the race and are close to be the dominant players in this biz.

With the Tagline "Go Safe, Go Anywhere" , Taxi Go is the company with the most presence in the web world.

It is strongly agreed that the growth of this industry is linked with the internet. It is the internet where your target customers are looking to find a car rental service.

There is no doubt that this industry survives mainly on Tourists in Goa, and there is an increasing trend of tourists going to Google for most of their queries/needs.

With the Tagline " Convenient. Safe. Reliable" Cabs in Goa is also relying on its web presence to pool the customers.

Why we are terming these 2 as brand is for a simple reason that these 2 companies have got their basics of branding right.

The professional Logo, Their FB pages, their Tag lines, Their urge to be presentable as a superior company are all the basics which a rising brand should have.

We are very interested in seeing these companies progress as brands in near future.

Lets wait and watch.

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BRANDING TIPS COUNT NO. 23

2014-11-13T22:45:00.003-08:00

Branding tips count no 23

A BELIEVABLE BRAND PROMISE:

A strong brand does not overpromise.

Your customers these days are well informed and logical-They know if something sounds too good to be true.

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Creative Logo- Borkar Hospital

2014-10-07T01:10:00.001-07:00

Creative Logo- Borkar Hospital

Creative Logo # 03

Brand Name: Borkar Hospital

Industry: Medical and Health Care

Located in Margao--South Goa.

The Best part of this logo is the Alphabet "B" which is a entangled stethoscope.

The colours used in the logo are apt for a hospital brand.

Overall a good job done for a hospital logo.

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Caculo Mall v/s. Mall De Goa

2014-10-03T05:19:00.000-07:00

Caculo Mall v/s. Mall De Goa

Caculo Mall is THE Destination today for one stop shopping in Goa especially for the upward Middle class people.

Few important features that pull crowd at Caculo mall are

Gaming Zone for Kids
Variety offered by brands like Westside and Bharne Fashion Lifestyle.
A Good enough Food Court
Not to forget the Marketing and promotional efforts by the Mall Management.

Since the news about a New Mall that is coming up in Porvorim is in the air, my curiosity has been to understand

Whether this new mall would majorly eat in to the existing market of Caculo Mall?

Would it develop a new market of people who are not used to going to Caculo Mall?

The latter sounds possible as the "Mall De Goa" in Porvorim has one additional feature to offer as compare to Caculo Mall.

It has a "A Multiplex"

Yes, its the multiplex that would bring in the additional crowd, that will develop a new breed of "MALL GOERS "in Goa.

We feel that at a multiplex with 1000 seats would bring in an opportunity to have lots of people shopping around in the mall either before or after the movie who otherwise would not go to a mall on that Day.

Sounds interesting.

We will wait and watch.

We will follow this development closely and bring in more insights on "Development of Mall Market in Goa"

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Taglines-Brands in Goa (21-30)

2014-09-12T01:12:00.000-07:00

Taglines-Brands in Goa (21-30)

Taglines-Brands in Goa

Below are few more taglines of brands in Goa.

For reading about the previously published taglines click on

Count	Company Name	Products	Tagline
21	Eco Clean Systems and Solutions	Faclility Management/Cleaning services	*Quality Cleaning ALWAYS*
22	Pastry Palace	Retail Bakery and Confectionery	*Since 1957....THE REAL TREAT*
23	Borkar Packaging	manufacturing of mono cartons, label & corrugated packaging	*Fabricating the Future of Packaging*
24	Frugurt	Production all natural stirred yogurt with fruit flavors	*Taste the Difference*
25	The Mandovi	Hotel in the Heart of the capital of Goa	*Think Goa Think Hotel Mandovi*
26	JimCap Electronics Pvt. Ltd	manufacture of Metallized Polypropylene films & capacitors.	*Your Partner is Energizing*
27	O Coqueiro	Restaurant	*Authentic Goan Portuguese Cuisine*
28	Goa Tourism	Govt. Body for Tourism Management	*Kenna Slow Kenna Fast*
29	Majorda Beach Resort	Star Hotel	*Where fun never Sets*
30	Taxi Go	Online Taxi Services	*Go Safe, Go Everywhere*

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FC Goa Logo-Indian Super League.....Its football fever for sometime now

2014-09-11T03:28:00.000-07:00

FC -GOA....its time for some football

The eagerly awaited Indian Super League Recently Launched its Teams.

Indian Super League is co-promoted by IMG-Reliance (the joint venture between IMG and Reliance Industries), Star India and supported by All India Football Federation (AIFF).

India’s leading industrialists and celebrities from sports as well as the Indian film industry have invested in owning the Indian Super League’s eight franchises.

There are total 8 teams participating, viz. Chennai, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai and Pune.

Goa for obvious reasons has to be one of the favourites to win this Tournament.

Goa's Team "FC Goa", is co-owned by electronics manufacturers Videocon, Dattaraj Salgaocar, and Shrinivas Dempo.

The Young heart-throb of the nation "Varun Dhawan"is the brand Ambassador for FC-Goa

In a recent function the Logo of the club was revealed to the public.

FC-GOA LOGO

We wish our team all the best and look forward for a new beginning in Indian Football with this initiative.

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Taglines-Brands in Goa (11-20)

2014-08-13T23:41:00.000-07:00

Taglines-Brands in Goa

Below are few more taglines of brands in Goa.

For reading about the previously published taglines click on http://brandingingoa.blogspot.in/2014/08/taglines-brands-in-goa_7.html

Count	Company Name	Products	Tagline
11	Grand Hyatt Goa	5 Star Luxury Resort	*Goa's Grand Address*
12	Cotyar Beverages (N-JAL)	Cold drinks, Soda, Packaged water	*Taste Above the Rest*
13	Aldeia De Goa	Real estate, Homes, Township	*The Seaside Hill Station*
14	Herald Publications-(oHeraldo)	Daily english newspaper	*The Voice of Goa since 1900*
15	Navhind Papers and Publications (The Navhind Times)	Daily english newspaper	*The Newspaper you can Trust*
16	Walk Over	Toys, Baby Care Products, Gifts	*Totally Toys!*
17	The Crown Goa	5 star Hotel	*Where Hospitality is a Tradition*
18	Salgaoncar Medical Research Centre (SMRC)	Hospital, Healthcare	*Healing. Health. Happiness*
19	Borkar Hospital	Hospital, Healthcare	*Your Health is our Concern...*
20	Bookworm Goa	Education	*Where Children learn to love books*

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Creative Logo- Cafe Fiori Goa

2014-08-12T03:59:00.000-07:00

Creative Logo- Cafe Fiori Goa

Creative Logo # 02

Brand Name: Café Fiori Goa

Industry: Food and Beverage/Restaurant

Located in Calangute-Baga circle. Offers continental cuisine. Outdoor Bar and Restaurant.

The logo has lot of dimensions to it. For some it will look like a face of cute little girl who is welcoming you with a smile.

For some it may look like a well decorated dinner plate which is announcing that "we are ready to serve you"

Most importantly, the logo is appealing and simple enough to stay in our minds for long.

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Video ad-A tribute to Indian Advertising

2014-08-07T07:27:00.001-07:00

Video ad-A tribute to Indian Advertising

Watch this video.
just Amazing and an excellent tribute to indian advertising.

Musical creativity at its best.

https://www.youtube.com/watch?v=_uZPdQpQDJ0

Taglines- Brands in Goa (1-10)

2014-08-07T06:45:00.000-07:00

Taglines of Brands in Goa

Below are some taglines of Brands in Goa.

In this series, we will try and publish maximum possible taglines of brands based in Goa.

Count	Company Name	Products	Tagline
1	Acron Developers Pvt. Ltd	Real Estate	*Quality Homes Since 1988*
2	Caculo Group	Retail, Auto Dealerships, Mall	*Thinking of Future. Today*
3	Tito's Group	Nightclubs, Retail, Real estate,	*Tito's Goa. Where Else?*
4	Mum's Kitchen	Restaurant	*A Move to Save Goan Cuisine*
5	Cidade De Goa	5 Star Hotel	*Goa in a Resort*
6	CMM group (Cosme Mathias Menezes	Retail, Pharma, logistics	*Reliability and trust since 1910*
7	Nirvana Arts Pvt. Ltd	Nirvana Brand T-shirts	*Liberating Gears*
8	Zantye Cashew Nuts	Cashew nuts	*Cashew nuts that define Quality*
9	Magsons	chain of superstores	*Hopping off Shopping On*
10	Team Inertia Technologies	IT, Web designing	*Redifining IT in your life*

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Creative Logo-Kare labs Goa

2014-08-05T01:43:00.001-07:00

Creative Logo-Kare Labs Goa

Creative Logo # 01

Brand Name: Kare Labs Pvt. Ltd.
Industry: Pharmaceautical Products.

The below logo is of kare labs pvt. ltd. the creativity in the logo concept is excellent and very apt for a pharma company.
The design of the logo which says "I CARE " and KARE is fantastic.

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Paulo Travels......Goa's very own Buswala

2014-08-04T00:35:00.001-07:00

Paulo Travels.....Goa's very own Buswala

For many tourists, the idea of Goa starts with the name "PAULO "travels. The minute they board the Paulo bus from Mumbai or Bangalore to come to Goa, they get the feel of Goan hospitality and kindness.

The Cleaner/Helper on the bus will hardly keep quite or rarely be serious, he is full of life, cracking jokes and smiling around.

Not to forget the tips and guidance they offer for their passengers about what to do and not to do in Goa.

Well this is what Goa is all about, Smiling faces, casual people and kind hearts.

Paulo travels is the "alpha" of interstate travel brand in Goa. Its difficult for any other player to come even close to this "brand perception".

Having this strong BRAND PERCEPTION, can certainly help Paulo travel to increase its business opportunities.

Providing Tourism related services to their passengers like Rent a bike, Book a hotel (already doing this thru its website, can be done through personal touch also), Taxi services till final destination or simply Promoting ads (preferably of Goan brands) thru the television sets in the bus.

Idea here is to promote a thought that if your brand has a strong perception, you can benefit from it in terms of related biz. opportunities that are in line with the perception.

Here in case of Paulo travels, the perceptions of a "GOAN" Brand, a "LOCALITE GOAN", a Friendly "GOAN", a ready to "HELP GOAN" can help Paulo venture into other tourism related services for the thousands of tourist who travel on Paulo buses.

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Branding Tips #22:-Ur brand for a social cause

2014-08-01T03:15:00.000-07:00

Branding tips count no 22

Ur Brand for a social cause: If your brand can stand for a social cause, nothing like it. This move will help you stand out among your competition and will certainly attract new customers through your cause or say "for your cause".

For Eg. The Specialist Goan Cuisine Restaurant brand "Mum's Kitchen" says in its tagline.....The Move to Save Goan Cuisine" there is definitely a sense for a social cause in it.

This Thought can become a movement if taken up with right planning and right intensions. I am sure Mum's kitchen as a brand will definitely benefit if this thought gets further impetus through a proper campaign.

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Explaining what is a brand...Watch the Video

2014-07-15T02:42:00.001-07:00

Came across this simple video on "what is a brand?".
sharing it with all of you.
Its just a 3 minutes video. enjoy it.

https://www.youtube.com/watch?v=JKIAOZZritk

Branding Tips Count No. 21

2014-07-14T23:43:00.002-07:00

Branding tips count no 21

Brand Feelings: Analyse how your customer feels when they connect to your brand.

They may feel happy, Sad, Self pride, Fun, Confused, Curious, satisfied, wise, Trust, Nostalgic etc.

Understand these feelings for your brand and ensure that your brand feelings are positively affecting your brand perception.

For Eg. Mcdonalds promote happy feelings, Luxury products like BMW/Merc indulge in making you feel social pride, our Goan brands like “Mum’s Kitchen” gives you a feeling of calmness.

Branding Tips! Count No. 20

2014-07-14T07:03:00.003-07:00

Branding tips count no 20

Brand Recall: How many times does your brand get a recall? what are the triggering points? identify these triggers and nurture them...

For Eg. Triggering points could be your hoarding, your signage board, your FB/twitter page, your product's shelve space/presence, word of mouth instances.
Identifying these triggers and nurturing them can help your brand.

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Your Brand, Its Design and Its Style

2014-07-12T00:33:00.001-07:00

Your Brand, Its Design and Its Style...

To achieve the stature of a " LEGENDARY" brand, there has to be something beyond normal technical aspects of Branding. There is something more to it.

What is it?

I came across an image on the net, an outline of a face of a famous personality.

Most of the people would easily guess this personality looking just at the “toothbrush Moustache” (See Pic. 1).

Similarly you just look at particular pair of glasses and the first name comes to your mind is “MAHATMA”

The branding lesson here is that brands should aim at attributing a unique style to it. The style which goes along with your brand personality and most importantly represents ORIGINALITY.

So, guys, hurry to your design expert, your brand consultant and discover/invent the unique style that will be associated with your brand, and will make your brand memorable.

Examples:

“ABSOLUT” vodka, their bottles need not have a name on it.

Mario Miranda’s cartoons don’t need his signatures on it, the unique style is enough.

Remo Fernandes...there is no other singer who sounds like him; he has his own singing style.

Sound of the Royal Enfield "Bullet"

Kindly understand that, here I am not making a point that you should try and experiment with your logo design or your packaging...one needs to think beyond the traditional aspects of your brand identity material to discover/invent/design your unique style.

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2014-07-09T05:45:00.000-07:00

Brand Goa...Gets a New Life!

I heard this comment “Goa Tourism branding.....arey its a same old feni in a new bottle”

We would say that “it’s the same Goan feni but a new and improved one, packed in an export quality bottle”

Branding firm Chlorophyll recently infused a new life in Brand Goa. After this dose, most of the People related to tourism in Specific are feeling elevated (at least those aware of this progress)

We, at Branding in Goa (BIG), are trying to analyse this activity from its “Brand Communication” effectiveness point of view.

For this let us analyse what our NEW Brand Goa is communicating to its audience vis-à-vis what other popular tourist destinations are communicating.

Let us first see what the tagline is communicating. Let’s compare it with Goa’s close competitor Kerala

“God’s Own Country”-Kerala

Tagline speaks about Nature, Spirituality, out of world experience.

“Kenna Slow Kenna Fast”-Goa

Tagline speaks about the Contrast experiences, slow relaxing, upbeat, and modern.

Secondly let us analyse the Poster Ads for Goa tourism

As of now, only poster ads for Goa are out, We are sure Chlorophyll must have planned something for television also.
Poster ads for Goa, speaks about the various contrast that are available for a traveller in Goa. All the posters are consistent with the tagline.
Some of the themes of these ads are “ Romantic Monsoon in Goa”, “Explore more in 1 hour”, “Many different cultures of the world are part of Goa”, “Explore nature explore more than just beaches”

For seeing the detail posters click on the below link.

https://www.facebook.com/media/set/?set=a.554297221327715.1073741834.104889082935200&type=1

If we look at other tourism destinations like Madhya Pradesh tourism, their ads focuses on “exploring history”, “enjoy encounters with wildlife (especially tigers)”, “feel the culture of India”
Kerala too is consistent in its message of “God’s Own Country” and most of its ads are with similar themes like that of Goa.

No doubt, from what Goa tourism was doing all these years and what it can do now with the help of Chlorophyll, there is certainly a positive difference. Chlorophyll, as per us has got the theme perfectly right in the form of “the contrast Goa has to offer”. Chlorophyll has certainly gifted a “Different selling preposition” for Brand Goa with the new theme.

However, we feel that the pictures in the Goa posters be more tempting, for eg. When one looks at the ad posters of Kerala tourism, one gets virtually transported to these places for a second or so he/she feels the place, experiences it and this “short kick” acts as the tempting factor to travel to Kerala.

Television ads of both Madhya Pradesh tourism and Kerala Tourism are attention seekers. We are hoping that our Goa television ads will hit a “Bullseye” when its created.

Thirdly let’s talk about the logo

“Stupendo fantabulously fantastical”....these is what comes to our mind when we see our new Goa tourism logo.
It is an excellent job and says lot about the contrast experience one can have in Goa.

Lastly lets talk about the website

if we compare websites, Goa tourism's stands out in terms of the feel and vibrancy

http://www.goa-tourism.com/

To conclude, chlorphyll has done a excellent job for Goa tourism.

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2014-06-16T04:30:00.000-07:00

Branding tips count no 19

Logo Concept: Your logo should be "concept" centric rather than design centric. Focus on highlighting what your company believes in, avoid limiting your creativity to only producing alphabetical designs.

For Eg. "Nike's" swoosh logo has nothing to do with the alphabet "N", the logo simply defines the spirit of victory that the brand stands for.

2014-06-09T07:15:00.005-07:00

Branding tips count no 18

Your Twitter/Fb Account: Excite your followers with news, Pictures, updates, fun, activities from your daily office core, talk about the colleagues, their creativity, the fun you guys have. It helps in engaging your audiences.

If you are having fun at work means you guys are doing well! Portraying a vibrant work culture is a BIG PLUS for your brand.

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2014-06-07T06:11:00.003-07:00

Branding tips count no 17

Brand Personality: Define the personality type for your brand.....be sure whether your brand is sober, intelligent, energetic, aggressive, helpful, relaxed, creative, naughty etc. etc.

Try and define it more from your customer perspective, than from your own!

Brand Personality-Does your brand have one?

2014-06-07T05:43:00.000-07:00

Brand Personality-Does your Brand have One?

Lets talk about Apple Inc., if it was a human, one would say "apple" is a geek, very intelligent and very creative, he/she is ahead of all of us and is a perfectionist.

Having a personality for your brand certainly helps..

It attracts customers who have similar personalities to your brand, these set of customers become your fan very easily.
It also attracts customers who Adore your personality type.
Having a personality for your brand helps in chalking out an publicity plan.

There has to be a systematic approach for identifying and maintaining your brand personality.
But once you get it right, you certainly can cash on it.
Many a times, you will find that the brand personality has reached one step ahead, and it has got extended to its employees and even to its owners. E.g.. Employees of Tata Group or the owners like Dr. Vijay Mallya.
This is good as it is important that your brand reflects a consistent personality across all its exposures.

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Brand News-Goa Dairy to enter Table Butter Market in Goa

2013-12-24T00:39:00.000-08:00

Recently Goa Dairy announced its plans to launch its Table butter products in Goa. For us this news brings a smile, simply because a Goan brand is in high spirit to gain dominance in local market and compete with national players.

In this note, we are going to present some statistics/Analysis about this market.

Product	Table Butter
Market Geography	Goa, Karwar, Sindhudurg
Market Size	Rs. 80 Crores per Anum
Market leaders	Amul and Britania
Total Demand	5000 kgs per day
Average Price Range	Rs. 27 to Rs. 40 for indian products

Some important points to note about this market is that the shelf space is crowded, and is dominated currently either by the established players from India or by imported european products.

(However imported Products mostly find space simply for increasing the aesthetic value of the store)

Also its a urban segment product currently, and majority of the consumers in urban segment are brand councious, also for a product like butter, loyalty is strong.

Selling points are

Brand Name-(to satisfy the quality quotient)
Loyalty (primarily for the taste ediction)
Availability
Price (this may be the last differentiator)

An important Challenge for Goa dairy would be

1) Target segmenting and 2) Product placement.

If they get these both things right, it will have a smooth entry in the market, which will help them consolidate and capitalise in future.

Not to forget, Goa dairy is a well known brand in Goa for many years and certainly has some advantages compare to its "non-local" competitors.

We wish them luck!

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